Applied

Generative AI for
Digital Transformation
 We’re at the start of another
productivity revolution—
generative AI. It’s producing
things we didn’t have before.

Dr. Abel Sanchez

 Index 04 The Generative AI Landscape and the
Future of Productivity
Index
05 Artificial Intelligence by the Numbers

06 About This Live Virtual Course

07 Live Sessions Content

10 Key Takeaways

12 Participant Profile

14 Instructors

22 Course Outline

23 Certificate of Completion

25 About MIT Professional Education

26 Corporate Courses

27 The Beyond Online Methodology

28 Benefits of Joining the Alumni Community

3
The Generative AI Landscape
and the Future of Productivity

This three-week MIT Professional But to leverage this groundbreaking

Education live virtual course dives into the technology to its full potential or use it
origins of generative artificial intelligence to leverage our full potential, we must
(AI) and the promising road ahead. challenge the misinformation and
misconceptions about this technology.
We have surpassed the groundbreaking
foundational natural language processing The next industrial revolution is here, and
(NLP) stages of the 1960s and the ability with it, artificial intelligence and emerging
to take 2D photos and create 3D assets generative AI technology, such as ChatGPT,
with 2010’s convolutional neural networks are being developed to advance innovation
(CNNs). Today, generative AI learns and and improve aspects of human life.
produces in beta development.

This live virtual course aims to help you and your organization understand the
possibilities of optimized productivity through generative AI.

4
Artificial
Intelligence by
the Numbers   

75%
of professionals expect that
generative AI will cause
“significant or disruptive
change in the nature of their
industry’s competition” over

$55.7
the next 3 years.
Source: McKinsey

billion
Spending on generative AI
platforms and applications is
estimated to hit $55.7 billion
by 2027.

5
Source: International Data
Corporation (IDC)

hours
Marketers believe generative
AI will save them an average
of five hours of work per
week, which is equivalent to
one month per year.
Source: Salesforce, Generative
AI Snapshot Series

5
About this
Live Virtual Course

Applied Generative AI for Digital Transformation is an intensive and timely three-week

program, crafted meticulously to delve into generative AI technologies. It targets their
implications and practical applications across various organizational contexts. Delivered
through live-virtual online sessions, the course amplifies engaging theory-informed
lectures, action-oriented learning activities, and assignments that emphasize real-world
application.

This course serves a broad audience, ranging from senior leaders and technology heads
to managers and professionals across diverse domains such as innovation, sales, product
management, marketing, and customer experience. It also welcomes investors interested
in potential opportunities offered by generative AI. The course encourages participation
across sectors, providing immense value for those aiming to harness generative AI to
streamline workflows, drive product innovation, enhance customer experience, and
comprehend investment potential.

The interactive learning design incorporates four 45-minute faculty presentations,

each followed by a stimulating 45-minute discussion session with faculty members and
participants.

3 weeks 10 hours of effort per week US $3,125

6
Live Sessions Content
In just three weeks, participants will delve into various concepts of generative AI. In
addition to the live sessions noted below, please anticipate an onboarding session within
the first week of the course start date that will include a welcome from MIT Professional
Education and a virtual tour of the course platform.

Live session 1 - Tuesday, June 11, 2024

at 11:30am - 1:00 pm EST *attendance is required
• Basic Concepts of AI and Neural Networks
• GitHub Copilot and Impact on Software Development
• Generation of Things that Have Never Existed: Autoencoders
and latent spaces
• Concept of Word Embeddings and Why They are Key to LLMs

Mandatory activities Optional activities

• Assignment: Using AI • Pre-work recommended
Chrome Extensions resources
• Forum: Introduce Yourself • Assignment: Designing
• Forum: Interview with a Large Language Model
Susan Doniz App
• Assignment: The Age of • Post-work recommended
Artificial Intelligence resources

Live session 2 - Friday, June 14, 2024

at 11:30 am - 1:00 pm EST *attendance is required
• Basic Architecture of Interacting with LLMs. Role of ChatGPT
Web Server
• Chrome extensions for OpenAL
• Plugins for ChatGPT Prime. Advanced Data Analysis
• Prompting ChatGPT and how prompts work
• Enhancing GPT with Vector Databases for Embeddings
• Applications of Generative AI
○ Summarize videos, translate, and summarize transcripts
○ Summarize media
• Deciding whether Generative AI is a good fit for your use case

7
 Mandatory activities Optional activities
• Assignment: Using • Pre-work recommended
Generative AI Tools to resources
Create a Video Summary • Assignment: Building a
• Assignment: Using the Sales and Support Agent
Prometheus Chrome with Langchain
Extension for Speech • Post-work recommended
Prompt resources
• Assignment: Chat GPT
Fundamentals and Its
Growing Ecosystem
• Forum: Interview with
Professor Armando Solar-
Lezama

Live session 3 - Tuesday, June 18, 2024

at 11:30 am - 1:00 pm EST *attendance is required
• The two dimensions of digital transformation capability
• Areas to look for opportunity from GenAI
• Case studies of GenAI in business
• Identifying whether GenAI is right for your application
• Organizational readiness challenges, and how to overcome
them
Mandatory activities Optional activities
• Forum: Impact • Pre-work recommended
of Generative AI resources
Technologies on the • Post-work recommended
Digital Landscape resources
• Assignment: How
Companies are
Harnessing Generative AI

8
 Live Interactive Q&A with
Course Instructors - Thursday, June 20, 2024
at 11:30am - 1:00pm EST
MIT Professional Education’s renowned instructors will host and
conduct a session providing participants with the opportunity to
engage in real-time discussions. Participants will be able to ask
questions and receive answers in real-time, seek clarifications, or
request further information related to the course content.

This session is invaluable for promoting understanding,

encouraging diverse perspectives, and facilitating meaningful
interactions among participants with different backgrounds and
expertise.

Live session 4 - Tuesday, June 25, 2024

at 11:30 am - 1:00 pm EST *attendance is required
• Looking to the future:
○ Fast Deployment of Enterprise Solutions using Prompting
– ChatBot Example
○ Prompting vs LLM Refinement

Mandatory activities Optional activities

• Assignment: Flow of • Pre-work recommended
Ideas from the Bottom- resources
Up in Organizations • Forum: Course
• Assignment: Draft an Takeaways
Ethics Policy for Your • Forum: Interview with
Organization Mark Shwartz

9
Key Takeaways
By the end of this course, participants will:

01 Understand generative AI deeply, 05 Understand the dynamics of

including its historical development reinforcement learning and the power
of data search in Generative AI
02 Discover how diverse domains like
art, biology, emotional support, and 06 Navigate the ethical, compliance, and
learning apply Generative AI risk aspects associated with Generative
AI
03 Comprehend and implement prompt
engineering to enhance productivity
07 Understand potential digital
transformation opportunities enabled
04 Learn strategies for automating by generative AI for your organization
organizational workflows using
Generative AI
08 Understand what it will take – from
both technology and culture - to make
AI work in your organization

10
Skills
01 Proficiency in using Generative AI tools, 04 Employing Generative AI in domain-
such as ChatGPT, Glasp, or Glarity specific tasks

02 Application of prompt engineering 05 Understanding and managing

Generative AI’s organizational
03 Automation of workflows using
implications, both positive and negative
Generative AI

Competencies
01 Proficiency in Generative AI tools 04 Strategy and implementation of
Generative AI in business-specific
02 Ability to apply Generative AI for domains
productivity and efficiency
05 Proficiency in identifying and managing
03 Understanding the interplay between business opportunities and risks
AI and ethics associated with Generative AI

11
Participant Profile
Prerequisites: No prior background in analytics, computer science, coding or machine
learning is required.

Professionals who may benefit from this course:

Senior leaders charged with informing decisions regarding generative AI initiatives for
their organizations

Technology leaders who want to learn current best practices for adopting and optimizing
generative AI systems to boost business outcomes

Senior managers and mid-career executives who want to gain insights into the potential
applications of generative AI within their organizations

Innovation managers, sales and product managers, and marketing and customer
experience professionals who want to learn how to leverage generative AI to create new
products, new content, and personalized customer experiences

Investors in venture capital, private equity, or hedge funds looking to understand

investment opportunities created by generative AI

Participants from all industries and sectors are welcome to create a dynamic
learning eco-system

12
Meet our Instructors
Speakers and topics are subject to change without notice.

Technology.He contributed to the 2013

report for the UK Office for Science
Foresight Project- The Future of
Manufacturing. Alongside Bill Gates and
Larry Ellison, he was named as one of the
50 most powerful people in Computer
Networks. He consults to companies
including Accenture, Schlumberger, Shell,
Total, Exxon, SAP Research, Microsoft
Research, Kajima Corp, US Lincoln
Laboratory, Sandia National Laboratories,
US Intelligence Advanced Research
Projects Activity, Motorola, Phillip-Morris
Inc., Ford Motor Company, Exxon-Mobil,
Shell, Total, and ARAMCO.

Prof. John R. Williams His international collaborations include

Professor of Information Engineering, Civil and Oxford and Cambridge Universities,
Environmental Engineering and Director of MIT HKUST, KACST, Alfaisal University, PolyU
Geospatial Data Center, and a faculty member in the Hong Kong, Imperial College of Science
Center for Computational Science and Engineering part of
the Schwarzman School of Computer Science and Technology UK, Malaysia University
of Science and Technology (MUST),
and Masdar Institute of Science and
John Williams holds a BA in Physics from Technology Abu Dhabi. He organized the
Oxford University, an MS in Physics from first Cyber-Physical Security Conference in
UCLA, and a Ph.D. in Numerical Methods the UK (2011) and along with Dr. Sanchez,
from University of Wales, Swansea. His he runs the MIT Applied Cyber Security
research focuses on the application Professional Education summer course. At
of Exascale computation to problems MIT, he teaches the Architecting Software
in cyber-physical systems, security Systems (MIT 1.125) and Engineering
and energy. His work on fault-tolerant Computation and Data Science (MIT
computing using container migration 1.00/1.001) courses.
won the IEEE, High Performance Extreme
Computing Conference award for Best In data engineering and data science, his
Innovation in 2019. He is Director of MIT’s early work included simulation of Ford’s
Geospatial Data Center and from 2006- global network, analysis of SAP smart
2012, was Director of the MIT Auto-ID grid billing system. For Altria, he analyzed
Laboratory, where the Internet of Things the performance of item level tagging
was invented. and also their implementation of an anti-
counterfeiting system using the Electronic
He is an author or co-author of over 250 Product Code (EPC).
journal and conference papers, as well as
the books on Rock Mechanics and RFID

13
In password security, Dr. Williams was PI that developed the algorithms for a negative
password authentication system for the Intelligence Advanced Research Projects Activity
(IARPA) agency.

Dr. Williams advises companies in the Americas, Europe, Middle East, and Asia.

“Data engineering builds the corporate nervous system and AI is going to

make its reactions smart.”

Affiliations
• MIT Department of Civil and Environmental Engineering
• MIT Center for Computational Science and Engineering (CCSE)
• MIT Schwarzman School of Computer Science
• MIT Geospatial Data Center (GDC)
• MIT Auto-ID Laboratory
• MIT Center for Complex Engineering Systems (CCES)
• MIT Consortium for Improving Critical Infrastructure Cybersecurity (IC3)
• MIT System Design and Management Program

Areas of Interest and Expertise

• Information Technology
• Cyber/Physical Security
• Web-Based Education Technology
• Large Scale Network Simulation
• GeoNumerics of Granular and Powder Systems
• Modern Software Architecting and Cyber Security
• Web Services and Distributed Computing
• Discrete Element Simulation and Analysis of Discontinua

Courses Taught with MIT Professional Education

• Applied Generative AI for Digital Transformation
• Blockchain: Disruptive Technology
• Cloud & DevOps: Continuous Transformation
• Data Leadership: Transforming the Corporation´s Operations, Management,
and Mindset to Leverage Data, AI, and Cloud Computing
• Digital Transformation: From AI and IOT to Cloud, Blockchain, and Cybersecurity

14
Meet our Instructors
Speakers and topics are subject to change without notice.

In data science, his early work included

supply chain information engineering,
analytics, simulation, and visualization
with Wal-Mart, Kraft, and SAP. Dr.
Sanchez extended his work to global
anti-counterfeiting efforts with Johnson &
Johnson, SAP, and Altria. By helping Altria
scale track-and-trace using the Electronic
Product Code Information Services
standard from RFID, the work produced a
global infrastructure used by industry and
government to this day.

In enterprise computing, Dr. Sanchez led

the design of a global data infrastructure
Dr. Abel Sanchez simulator, modeling follow-the-sun
engineering, to evaluate the impact
Executive Director of MIT’s Geospatial Data Center,
Research Scientist; Center for Complex Engineering of competing architectures on the
Systems, Sociotechnical Systems Research Center, under performance, availability and reliability
the Schwarzman School of Computer Science of the system for Ford Motor Company.
Dr. Sanchez holds a Ph.D. from the The simulator modeled user actions,
Massachusetts Institute of Technology applications, background processes,
(MIT). He is the Executive Director of network load, servers, storage, and global
MIT’s Geospatial Data Center (GDC). His data centers. The work identified data
areas of specialty include the Internet of center reductions opportunities estimated
Things (IOT), Big Data, Cybersecurity, and at a billion dollars in savings.
Digital Innovation. He teaches graduate
courses in Data Science, Cybersecurity, In cyber security, Dr. Sanchez directed
and Innovation. For the past eight years, his impact analysis of large-scale cyber-
research has focused on architecting large- attacks designing Cyber Ranges for the
scale computation. Department of Defense (DOD). Conducting
repeatable experiments in impact
In IOT, Dr. Sanchez led the global network analysis and the ability to model the cyber
architecture for the Internet of Things at environment in a highly portable fashion.
MIT. The design addresses large-scale Looking at the insider threat Dr. Sanchez
computation. Compared to the largest led the DOD security study on Enterprise
numbers in the world, 2 billion computers, Resource Planning systems across the
7 billion phones, and 7 billion people, IOT is United States Armed Forces.
orders of magnitude bigger. In similar work,
Dr. Sanchez directed simulation of the U.S. In password security, Dr. Sanchez led the
critical infrastructure with the National design of a password firewall (negative
Infrastructure Simulation and Analysis authentication) for the Intelligence
Center (NISAC).ia. Advanced Research Projects Activity
(IARPA) agency.

15
The Negative Filtering or Negative Authentication (NA) approach utilizes a form of
complement profiles which resembles the censoring and maturation process of T- cells in
the immune system.

In machine learning, addressing financial fraud, Dr. Sanchez designed a situational

awareness framework that exploits different perspectives of the same financial data and
assigns risk scores to entities (e.g. payment documents) to improve false positive ratios
and assist the identification of fraudulent activity in huge and unlabeled financial data in
collaboration with Accenture.

In physical security, Dr. Sanchez’s is developing algorithms to assess risk in the

integration of information technology (IT) and operations technology (OT).
Dr. Sanchez is the founder and Chief Software Architect of the Open Source RFID
platform project. Dr. Sanchez’ software systems are used by Samsung, NEC, NTT, Hitachi,
Motorola, SAP, IBM, and Microsoft. Other software initiatives are in use by Sandia National
Laboratories, MIT, and by several organizations in East Asia and Europe.
Dr. Sanchez advises companies in the Americas, Europe, Middle East, and Asia.

“We use the term ‘applied’ because we recognize this as a business problem,
but we also wanted to ground the technology and give people fundamentals.”

Affiliations
• MIT Geospatial Data Center (GDC)
• MIT Sociotechnical Systems Research Center (SSRC)
• MIT Institute for Data, Systems, and Society (IDSS)
• MIT Center for Complex Engineering Systems (CCES)
• MIT Center for Computational Science and Engineering (CCSE)
• MIT Consortium for Improving Critical Infrastructure Cybersecurity (IC3)
• MIT Schwarzman School of Computer Science
• MIT AutoID Laboratory

Areas of Interest and Expertise

• Machine Learning
• Cyber/Physical Security
• Enterprise Computing
• Data Science
• IOT

Courses Taught with MIT Professional Education

• Applied Generative AI for Digital Transformation
• Blockchain: Disruptive Technology
• Cloud & DevOps: Continuous Transformation
• Data Leadership: Transforming the Corporation´s Operations, Management,
and Mindset to Leverage Data, AI, and Cloud Computing
• Digital Transformation: From AI and IOT to Cloud, Blockchain, and Cybersecurity

16
Faculty Contributor
Armando Solar-Lezama is a Professor in
MIT’s Department of Electrical Engineering
and Computer Science. He is the Associate
Director and COO in the Computer Science
and Artificial Intelligence Laboratory
(CSAIL), where he leads the Computer
Assisted Programming Group. Solar-
Lezama and his research group focus on
program synthesis, a research area at the
intersection of programming systems and
artificial intelligence.

He is currently the lead PI of the NSF

funded Expeditions project “Understanding
the World through Code” and is also
Prof. Armando Solar-Lezama the founder of playskript.com, an
online platform for creating interactive
Professor in MIT’s Department of Electrical Engineering
and Computer Science; Head of Computer-Assisted presentations. Solar-Lezama earned a PhD
Programming Group and Associate Director and COO from University of California, Berkeley.
of MIT Computer Science and Artificial Intelligence
Laboratory

“Data engineering builds the corporate nervous system and AI is going to

make its reactions smart.”

Affiliations Areas of Interest and Expertise

• CSAIL: Vertical AI Community
• Programming Systems with a Focus
of Research; Applied Machine
on Software Synthesis
Learning Community of Research;
• Programming Tools for Parallel and
Computation Structures Group;
High Performance
Center for Deployable Machine
• Computing
Learning (CDML)
• Cybersecurity
• Associate Director and COO,
Computer Science and Artificial
Intelligence Laboratory
• LEAD: Computer-Aided
Programming Group

17
MIT Research Contributor
Katie M. Lewis received her PhD from
MIT in Developing Domain-Specific
Generative Models. As a Research
Assistant, she developed the GIST method
to generate fine-grained image-specific
text descriptions using LLMs. She also
developed a learning-based method to
align sparse, clinical MRI brain scans with
higher accuracy on 92% of subjects and
100x faster on the CPU.

Some of her generative machine learning

publications include At the Intersection
of Conceptual Art and Deep Learning:
The End of Signature, Generating Image-
Katie M. Lewis Specific Text for Fine-grained Object
Classification, and Machine Learning for
MIT Research Contributor
Healthcare (ML4H) at NeurIPS 2018.

She recently defended her dissertation

under the supervision of John Guttag and
Frédo Durand and has interned twice with
Ira Kemelmacher-Shlizerman’s team at
Google.

18
Industry Contributors
Jacob DePriest is the VP, Deputy Chief
Security Officer at GitHub where he is
responsible for managing the GitHub
Security team. Prior to GitHub, Jacob
was a senior executive at the National
Security Agency where he built and led
the Developer Experience program, was
the Agency’s executive sponsor for open
source, and led a number of IT and security
transformation initiatives.

DePriest counts on over 15 years of

experience as an engineer in the field of
cybersecurity, cloud architecture, and
organizing technical teams.
Jacob DePriest
Deputy Chief Security Officer at GitHub

“Developers create world changing innovations every day and yet they still
spend a large amount of time creating boilerplate code, tests, fixing security
issues, and writing documentation. AI is already accelerating these tasks for
developers today and it will continue to help developers around the world
focus on the most meaningful work.”

19
 Mark Schwartz is an award-winning CIO
currently working as Enterprise Strategist
at Amazon Web Services, where he helps
senior executives from some of the world’s
largest companies to formulate strategies
and overcome impediments to succeeding
in the digital era.

Mark Schwartz is also an accomplished

author and his most recent work titled
Adaptive Ethics for Digital Transformation
touches on how the act of digital
transformation requires a change in the
moral outlook and ethical assumptions of a
business.
Mark Schwartz
In 2010, Mark Schwartz was named
CIO and Enterprise Strategist at Amazon
one of the Premier 100 IT Leaders
by Computerworld Magazine for his
contribution in technology leadership,
innovative ideas, and effectively managing
IT strategies.

20
 Susan Doniz is the Chief Information Officer
of The Boeing Company and Senior Vice
President of Information Technology &
Data Analytics, where she leads all aspects
of information technology, information
security, data and analytics. She also
supports the growth of Boeing’s business
through IT and analytics-related revenue-
generating programs. Doniz is a member of
the company’s Executive Council.

Before joining Boeing in 2020, Doniz

was the Group CIO of Qantas Airways,
where she expanded the airline’s digital
ecosystem and adopted new technology to
Susan Doniz support the needs of the business and its
customers.
Chief Information Officer of The Boeing Company and
Senior Vice President of Information Technology and Data
Analytics Previously, during a 17-year career at
Procter & Gamble, she led IT and Analytics
programs in support of sales, research and
development, the supply chain, as well as
a cross-functional program to digitize the
company. Doniz also worked at SAP, where
she was a strategic adviser to the global
chief executive officer on transformation
and technology issues in support of
customers, and Aimia.

“Generative AI can make us all exponentially better at what we do, but it

takes human experience and judgment to really thrive. With people at the
center of technology, we can use it in the right way that will actually help
create a more equalized society and better, sustainable planet.”

21
Course Outline
Live Session 1 Live Session 3

1. The history and language of AI 1. Reinforcement learning

2. Developing software at the speed of 2. Democratization of data using
thought: GitHub Copilot and other generative AI
applications 3. Harnessing data search with generative
3. Autoencoders and latent spaces AI
4. The history of productivity revolutions: 4. Analytics using generative AI
Data technology 5. Conversational data insights
5. Conversational interfaces
6. Transforming workflows: generative AI
in art, biology, emotional support, and Live Session 4
learning
7. Using prompt engineering to increase 1. Language models
your productivity 2. Game trees and Monte Carlo algorithms
3. Adversarial AI, MLOps, and patch
attacks
4. Ethics: What are the risks involved with
Live Session 2 generative AI?
5. Compliance: What are the emerging
1. Chrome extensions for OpenAI regulations?
2. Prompting ChatGPT and how prompts 6. Agile ethics: Ethics for the fast-moving
work corporation
3. Automating workflows in your 7. The role of the chief ethics officer and an
corporation ethics operational framework
4. Domain-specific automation using
generative AI
5. Agent chains *Course content may change for academic
6. Applications of generative AI: reasons.
• Summarize videos, translate, and
summarize transcripts
• Summarize media
• Extract information from job postings
• Automate research
• Classify business inquiries from
e-mails
• Answer questions over knowledge
bank
• Cluster social media posts and
podcast episodes into topic

22
Certificate of Completion
All participants who successfully In order to obtain CEUs, participants must
complete Applied Generative AI for complete a required CEU confirmation
Digital Transformation will receive a MIT form. CEUs are calculated based on the
Professional Education Certificate of number of learning hours in each course.
Completion. In addition, they will also earn
2.0 Continuing Education Unit (MIT CEUs).

The Continuing Education Unit (CEU) is defined as 10 contact hours of ongoing learning to indicate
the amount of time they have devoted to a non-credit/non-degree professional development program.
To understand whether or not these CEUs may be applied toward professional certification, licensing
requirements, or other required training or continuing education hours, please consult your training
department or licensing authority directly.

23
 Welcome to
the gateway
to MIT knowledge
and expertise for
professionals
around the world.

155
Participants from
155 countries

+1600
More than 1,600
online activities

92%
92% of Professional
Alumni rated
their experience
as outstanding

24
About MIT MIT Professional Education
fosters the development of
Professional innovative leaders equipped
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MIT Professional Education provides MIT Professional Education is central

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25
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26
The Beyond Online
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27
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28
Are you ready
for the Age of
Generative AI?

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