Survey Report On Milky Mist Dairy Products.: By. Nabeeh Abdul Nazer Roll No:10 Bcom Finance

SURVEY REPORT ON
MILKY MIST DAIRY

PRODUCTS.
By. Nabeeh Abdul Nazer
Roll No:10
Bcom Finance
SI.NO CONTENT PG.NO
1 Introduction 1
2 Executive 4
summary
Research
3 Methodology 4
Data analysis
4 and 6
interpretation
Table of contents
Introduction.
Customer satisfaction is a vital metric for any business, serving as a key
indicator of how well a company’s products or services meet or exceed
customer expectations. It encompasses various factors, including product
quality, service efficiency, responsiveness, and overall customer experience. In
today’s competitive landscape, businesses recognize that satisfied customers
are more likely to remain loyal, make repeat purchases, and recommend the
brand to others, making customer satisfaction essential for long-term success.
MILKY MIST DAIRY PRODUCTS .

Milky Mist Dairy Products is a renowned brand in the Indian dairy industry,
recognized for its high-quality dairy offerings. Established in 1990, the company
has built a strong reputation for producing a wide range of products, including
milk, curd, cheese, paneer, and other value-added dairy items. Based in Tamil
Nadu, Milky Mist focuses on using advanced technology and best practices in
dairy farming and processing to ensure the purity and freshness of its products.
The brand Is committed to quality and sustainability, sourcing milk directly

from farmers and ensuring rigorous quality control measures throughout the
production process. Milky Mist emphasizes the nutritional value of its
products, catering to the growing demand for healthy and wholesome food
options among consumers. Its innovative approach has led to the introduction
of various products that align with contemporary dietary trends, making it a
preferred choice for families across India.
Milky Mist has also expanded its market presence, reaching both domestic and
international markets. With a focus on customer satisfaction, the brand
continues to invest in research and development, striving to introduce new
products that meet the evolving preferences of consumers. Through its
commitment to quality, innovation, and sustainability, Milky Mist aims to
maintain its position as a leader in the dairy sector while contributing positively
to the agricultural community and the environment.
Executive summary.
After, conducting this I have concluded that majority of my audience are not
using Milky Mist Dairy Products. I have reached to this conclusion as only 25
out of 50 have responded to my survey.
From the responses I have received I have understood that, they all have
positive attitude towards Milky Mist Dairy Products.
Everyone is satisfied with freshness of the product Milky Mist are
manufacturing. Many of the consumers are preferring Milky Mist over other
dairy products.
Research Methodology for Milky Mist
1.Objectives:
To analyze the brand positioning and market share of Milky Mist in the dairy
industry.
To assess consumer perceptions and preferences regarding Milky Mist
products.
To evaluate the effectiveness of marketing strategies employed by Milky Mist.
1. Research Design:
Descriptive Research: To understand consumer behavior and market trends.

Exploratory Research: To gather initial insights into brand awareness and
customer loyalty.
2. Data Collection:
Primary Data:
Surveys: Distribute questionnaires to consumers to gather quantitative data on

preferences, satisfaction levels, and brand awareness.
Interviews: Conduct in-depth interviews with industry experts and
stakeholders to gain qualitative insights.
Secondary Data:
Industry Reports: Analyze existing reports on the dairy market in India and
competitor analysis.
Company Records: Review financial reports, marketing materials, and previous

research studies related to Milky Mist.
3. Sampling:
Target Population: Consumers of dairy products, retailers, and distributors.

Sampling Technique: Use stratified sampling to ensure diverse demographic
representation, including age, income, and location.
4. Data Analysis:
Quantitative Analysis: Use statistical tools to analyze survey data, identifying

trends and correlations.
Qualitative Analysis: Perform thematic analysis on interview transcripts to

extract key themes and insights.
5. Reporting:
Present findings in a structured format, including an executive summary,

detailed analysis, and actionable recommendations for Milky Mist.
6. Limitations:
Acknowledge potential biases in self-reported data and the limited scope of

geographical representation.
This methodology provides a comprehensive framework for understanding

Milky Mist’s market presence and consumer dynamics, enabling strategic
decision-making for future growth.
Data analysis and interpretation.

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SURVEY REPORT ON

MILKY MIST DAIRY

MILKY MIST DAIRY PRODUCTS .

The brand Is committed to quality and sustainability, sourcing milk directly

Research Methodology for Milky Mist

Descriptive Research: To understand consumer behavior and market trends.

Surveys: Distribute questionnaires to consumers to gather quantitative data on

Company Records: Review financial reports, marketing materials, and previous

Target Population: Consumers of dairy products, retailers, and distributors.

Quantitative Analysis: Use statistical tools to analyze survey data, identifying

Qualitative Analysis: Perform thematic analysis on interview transcripts to

Present findings in a structured format, including an executive summary,

Acknowledge potential biases in self-reported data and the limited scope of

This methodology provides a comprehensive framework for understanding

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