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    Developer Deck

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    prashantchoreria1982

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    © All Rights Reserved
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    Developer Deck

    Uploaded by

    prashantchoreria1982
    7 views2 pages

    Copyright

    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    7 views2 pages

    Developer Deck

    Uploaded by

    prashantchoreria1982

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 2

    Objective: Plan to ramp up the vertical to get 20 nets every month

    Parameters Comments
    Customer profile As per our offerings
    Property value 1cr
    Price point to 3 Cr
    #units 100+
    Possession timeline (when do we approach
    T-8
    the developer)
    By when we should close the agreement T-5
    When do we start calling the customers T-4
    Within 10 km radius
    Location of EC

    Performance and Road Map:


     For last 2 months performance has dipped because the team is very small
    and not able to focus. Currently doing 6-7 nets.
     With the proposed structure we will be able to focus better and will get
    focussed tie ups in place to scale it to 12-14 nets in next 3 months and
    then target to reach 20 nets in next 6 months (10 nets each centre/month
    on month)

    Team Structure Proposed:


     Head- Prashant Choreria looking after complete functioning, developer
    relationship, larger tie-up and strategy
     1 BD and 1 more client calling executive. ( Additional cost of 15-16 lacs
    between the 2)
     Currently have 1 BD and 3 client servicing executives
     With the current structure it is difficult to scale up the business and focuss
    on both centres together. With addition of suggested resource, will put 1
    BD and 2 callers at Thane and 1 BD and 2 callers at Andheri. This will help
    focus on both centres equally.
     Both BD’s will work on their respective markets and ensure their centres
    are profitable. The business will be predictable and sustainable. These
    BD’s will focus on B/B-/C category developers.
     My target will be to tie up with 1 A cat developer every quarter to create
    more depth to the business. Create strong brand presence in the
    developer lobby. This will also help us in increasing our market share since
    conversions will be even better with Cat A developers.
    Plan

    Centr Walki
    es ns Nets
    Than
    e 50 10
    Andh
    eri 50 10
    Total 100 20

     To create predictable and sustainable business across both centres, need


    to have 700+ data points every month to get walkins @ 15% Lead to VD.
    Better developments help us get almost 20% lead to VD. In such scenario
    this process will also create backup data in coming months.
     Currently operating @12% VD to net. We can improve the % by converting
    better category developers and projects. Tying up with A cat developers
    will help in the same immensely.
     VD to net % can also be improved by better client experience that can be
    created at the centre. Dedicated closing and design team can be better
    prepared to handle developer clients. Developer site visits can be planned,
    designs can be prepared before hand and this will give better experience
    to the client leading to better conversion.
     If this approach is fixed, it can also help us improving lead to VD % over a
    period of time.

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