1.

Introduction
Overview of Mughal Empire Restaurant

The Mughal Empire restaurant, located in Lazimpat, Kathmandu, offers a royal dining experience inspired
by the grandeur of the Mughal dynasty. Established with a vision to bring the rich flavors and culinary
heritage of the Mughal era to the present day, the restaurant serves as a gateway to the authentic tastes
of Mughal cuisine, paired with a variety of multi-cuisine dishes to cater to diverse palates.

The restaurant’s ambiance reflects the elegance and opulence of the Mughal era, with intricate decor,
regal furnishings, and a welcoming atmosphere that transports guests to a time of royal feasts and
extravagant celebrations. The Mughal Empire is not just a dining destination, but a cultural experience
where tradition meets modern gastronomy.

History

Inspired by the culinary traditions of the Mughal dynasty, the restaurant was founded to preserve and
celebrate the rich flavors and cooking techniques passed down through generations. From its inception,
the restaurant has been committed to providing a memorable dining experience that pays homage to
the royal kitchens of the Mughal emperors. The recipes are carefully crafted using traditional methods
and authentic spices, ensuring that every dish resonates with history and authenticity.

Mission

The mission of the Mughal Empire restaurant is to offer an unforgettable dining experience that
combines the richness of Mughal cuisine with a diverse range of multi-cuisine dishes, satisfying the
tastes of food enthusiasts who seek both traditional and contemporary flavors. The restaurant is
dedicated to providing exceptional service, high-quality ingredients, and a royal ambiance that allows
guests to relish the grandeur of Mughal hospitality.

Vision

The vision of the Mughal Empire restaurant is to be recognized as the leading destination for Mughal-
inspired cuisine in Kathmandu, known for its authentic flavors, superior service, and luxurious dining
atmosphere. The restaurant aims to expand its reach, sharing the taste of Mughal culinary heritage with
a broader audience, while continually innovating and adapting to modern dining trends.

Explanation of Multi-Cuisine Offerings and Unique Selling Points

Multi-Cuisine Offerings

While the Mughal Empire restaurant is renowned for its Mughal-inspired dishes, it also caters to a wide
array of culinary preferences with its multi-cuisine menu. The menu features:

• Authentic Mughal Dishes: Signature kebabs, biryanis, tandoori specialties, and rich curries that
capture the essence of the Mughal era.

• Indian Classics: A variety of vegetarian and non-vegetarian dishes from different regions of India.
 • Chinese Cuisine: Fusion dishes like chili chicken, Manchow soup, and fried rice that cater to the
local taste for Chinese flavors.

• Middle Eastern Specialties: Dishes such as Mandi and Majboos, along with Arabic salads and
hummus, which add a unique international touch to the menu.

Unique Selling Points

1. Authenticity and Tradition: The restaurant is committed to delivering authentic Mughal cuisine,
prepared using traditional recipes and cooking techniques that have been passed down through
generations.

2. Luxurious Ambiance: The decor and setting of the restaurant are designed to reflect the
grandeur of the Mughal era, providing a royal dining experience that transports guests back in
time.

3. Diverse Menu Options: Offering a blend of Mughal, Indian, Chinese, and Middle Eastern dishes,
the menu caters to various tastes and preferences, making it an ideal choice for families, tourists,
and food connoisseurs.

4. Quality Ingredients: The restaurant sources the finest ingredients to ensure that every dish is
prepared to the highest standards, preserving the authentic flavors and textures.

5. Exceptional Service: With a focus on customer satisfaction, the restaurant staff are trained to
provide attentive and personalized service, enhancing the overall dining experience.

The Mughal Empire restaurant stands out not just for its culinary offerings but for its dedication to
creating a dining experience that is both culturally enriching and gastronomically delightful.

2. Brand Story
The Origin: Inspiration Behind the "Mughal Empire" Name and Cultural Significance

The name "Mughal Empire" draws inspiration from one of the most significant and culturally rich
dynasties in South Asian history, known for its architectural wonders, exquisite art, and culinary heritage.
The Mughal emperors, who ruled large parts of India from the early 16th to the mid-19th century, were
patrons of fine cuisine and brought about a culinary renaissance by blending Persian, Indian, and Central
Asian cooking traditions. Their royal kitchens were known for grand feasts and dishes that utilized
aromatic spices, dried fruits, nuts, and delicate cooking techniques.

The restaurant, "Mughal Empire," seeks to evoke this cultural heritage by offering an experience that
reflects the opulence and grandeur associated with the Mughal court. The inspiration comes from the
desire to preserve and celebrate the rich flavors, textures, and aromas of Mughal cuisine, while also
paying homage to the regal lifestyle and lavish hospitality that characterized the era. By adopting this
historical and cultural theme, the restaurant aims to transport its guests back to a time of imperial
luxury, where every meal was a work of art, and dining was an experience to be savored.
The cultural significance extends beyond just the cuisine; the Mughal Empire is about creating a
complete sensory journey. The restaurant's decor, menu, and service are all designed to embody the
elegance and sophistication of the Mughal era, ensuring that every aspect of the dining experience
resonates with the heritage and history behind the name.

Target Audience

The Mughal Empire restaurant caters to a diverse clientele, with key customer segments including:

• Food Enthusiasts and Connoisseurs

• Individuals who appreciate authentic culinary experiences and are eager to explore different
cuisines, especially those with a historical or cultural background.
• These customers seek unique flavors and traditional cooking methods that are not commonly
found in standard dining options.

Families and Groups

• Families who enjoy dining out together, especially for special occasions, and are looking for a
restaurant that offers a variety of options to satisfy diverse preferences.
• Groups who wish to share a lavish meal and appreciate the opportunity to experience multiple
dishes and flavors.

Tourists and Cultural Explorers

• International and domestic travelers who are looking to explore local culinary experiences and
are drawn to restaurants that offer culturally significant cuisine.
• Tourists who seek an immersive dining experience that introduces them to the history and
tradition of the region.

Corporate Clients and Event Planners

• Businesses looking for an upscale venue for corporate lunches, dinners, and events, with a
preference for restaurants that offer a blend of sophistication and a memorable dining
experience.
• Event planners seeking a venue for celebrations, weddings, or other functions that require a
grand and luxurious setting.

Young Professionals and Couples

• Young professionals and couples who enjoy dining out for leisure and are attracted to the
restaurant's royal ambiance and multi-cuisine offerings.
• Couples looking for a romantic and elegant dining environment that offers both traditional and
contemporary dishes.

Brand Personality
The brand personality of the Mughal Empire restaurant is built around three core elements: elegance,
royalty, and invitation. These attributes are designed to establish a strong connection with the brand's
history and target audience.

Tone: Elegant, Royal, and Inviting

Elegant: The brand embodies sophistication and grace in its offerings, with every detail from the decor to
the presentation of the food crafted to reflect a refined taste.

Royal: Reflecting the grandeur of the Mughal era, the restaurant exudes a sense of regal charm that
makes guests feel like they are part of an imperial feast. The ambiance, service, and cuisine all evoke a
majestic and luxurious experience.

Inviting: Despite its royal and elegant persona, the brand remains warm and welcoming, encouraging
guests to relax and enjoy the opulent atmosphere in a friendly and accommodating environment.

Attributes: Quality, Authenticity, and Excellence

Quality: The restaurant takes pride in using the finest ingredients, maintaining high standards in
preparation, and offering dishes that are consistently delicious and memorable. Every aspect of the
experience is curated to ensure superior quality.

Authenticity: Staying true to the roots of Mughal cuisine, the restaurant emphasizes traditional recipes
and cooking methods, while also incorporating influences from Indian, Chinese, and Middle Eastern
cuisines to cater to diverse tastes.

Excellence: From the quality of service to the flavors of each dish, the Mughal Empire aims for excellence
in all facets, striving to exceed the expectations of every guest and create an unforgettable dining
experience.

In essence, the brand personality reflects a balance between the grandeur of history and the warmth of
hospitality, ensuring that guests not only enjoy the cuisine but also feel immersed in the cultural heritage
of the Mughal era.

3. Logo Guidelines

Logo Variations (4 Pages)

1. Primary Logo

o The primary logo for Mughal Empire restaurant features the full design, including the
emblem and the text "Mughal Empire Multi-Cuisine Restaurant" along with the location
name (Lazimpat). The emblem incorporates elements that reflect Mughal heritage, such
as a crown and dome, which symbolize royalty and grandeur.
 o Color Specifications:

▪ Main Colors: Use the original colors as specified below.

▪ Deep Maroon (#800000)

▪ Gold (#FFD700)

▪ White (#FFFFFF)

▪ Accent Color for digital use: Black (#000000)

o Usage: The primary logo should be used for all prominent branding placements, such as
the restaurant's signage, website homepage, and main marketing materials.

2. Secondary Logo

o The secondary logo is a simplified version, which may only include the emblem (crown
and dome) or the restaurant's name without the tagline. This version should be used in
smaller spaces where the primary logo would be too detailed or when only a visual
representation is needed.

o Color Specifications:

▪ Deep Maroon (#800000)

▪ Gold (#FFD700)

▪ White (#FFFFFF)

o Usage: Use the secondary logo for smaller marketing materials like social media profile
icons, business cards, or as a watermark.

3. Monochrome Logo

o A monochrome version of the logo should be created in black and white for situations
where color printing is not available or when a more subtle branding approach is
needed.

o Black Version (#000000): For use on light backgrounds.

o White Version (#FFFFFF): For use on dark backgrounds.

o Usage: The monochrome logo can be applied on merchandise, stamps, embossed items,
or single-color prints.

Clear Space and Minimum Size (2 Pages)

1. Clear Space Requirements

o To maintain the integrity and legibility of the Mughal Empire logo, a specific amount of
clear space should surround the logo at all times. This clear space ensures the logo
stands out and is not crowded by other visual elements.
 o Rule: The minimum clear space should be equal to the height of the "M" in the logo's
text.

o Application: Clear space guidelines should be adhered to in all placements, including

print, digital, and environmental branding.

2. Minimum Size Requirements

o To preserve legibility, the logo should not be displayed smaller than a certain size.

o Primary Logo:

▪ Minimum width for print: 1.5 inches (38mm)

▪ Minimum width for digital use: 150 pixels

o Secondary Logo:

▪ Minimum width for print: 0.75 inches (19mm)

▪ Minimum width for digital use: 75 pixels

o Monochrome Logo:

▪ Minimum width for print: 1 inch (25mm)

▪ Minimum width for digital use: 100 pixels

Usage Rules (1 Page)

1. Appropriate Logo Usage

o Full-color usage: The logo should be used in full color whenever possible, maintaining
the original colors as specified.

o Monochrome usage: When printing limitations or specific design choices require it, the
monochrome version of the logo should be used.

o Background considerations: Use the logo on backgrounds that do not compromise its
legibility. For complex or high-contrast backgrounds, consider placing the logo in a solid-
colored bounding box.

2. Inappropriate Logo Usage

o Do not alter the colors of the logo outside of approved color variations (primary,
secondary, monochrome).

o Do not stretch, distort, or rotate the logo in any direction.

o Do not add any effects (e.g., drop shadows, gradients) that are not part of the approved
logo variations.

o Do not place the logo on backgrounds that clash with or obscure its colors.

o Do not change the logo's orientation (e.g., flipping or mirroring).

Placement Examples (1 Page)

1. Print Examples

o Business Cards: Demonstrate how the logo should appear in a small format with
appropriate spacing.

o Menu Design: Display the logo prominently at the top of the menu, with adequate
spacing from other content.

2. Digital Examples

o Website Header: Show the primary logo positioned in the website header, with clear
space maintained.

o Social Media Icons: Use the secondary or emblem-only logo for small digital icons.

3. Merchandise Examples

o Uniforms: Place the logo on the front of the uniform with a monochrome version on the
sleeve.

o Mugs and Plates: Showcase the primary or monochrome logo centered on the
merchandise items.

These guidelines ensure the logo's consistent presentation across various media and support the brand's
identity as a refined and culturally significant restaurant.

4. Color Palette

Primary Colors (2 Pages)

1. Deep Maroon (#800000)

o Usage: The primary color for the brand, representing the elegance and royalty of the
Mughal Empire. It should be used predominantly in the logo, headers, and important
call-to-action elements.

o Application Examples:

▪ Logo: Main text and emblem details.

▪ Headers and Titles: Use deep maroon for all main headings on both digital and
print materials.

▪ Uniforms and Merchandise: Utilize as the primary color for staff uniforms and
branded merchandise.

2. Gold (#FFD700)

o Usage: A complementary color to deep maroon, symbolizing opulence and luxury. It

should be used for accentuating details in the logo, borders, and decorative elements.

o Application Examples:
 ▪ Logo Accents: Use for the crown and decorative elements in the logo.

▪ Borders and Dividers: Add a touch of gold for menus, business cards, and other
printed materials.

▪ Buttons and Highlights: Use in digital platforms to draw attention to interactive

elements (e.g., "Book Now" or "Order Online" buttons).

3. White (#FFFFFF)

o Usage: A neutral color used to balance the boldness of maroon and gold. It serves as the
background color for digital and print content, ensuring readability and a clean look.

o Application Examples:

▪ Backgrounds: Use white for content-heavy areas such as menus, brochures, and
website backgrounds.

▪ Text: Apply white text over dark backgrounds to ensure readability.

▪ Logo Version: Use the white monochrome version on dark backgrounds.

Secondary Colors (2 Pages)

1. Supporting Colors

o These colors complement the primary palette and add versatility to the brand's visual
identity. Use them sparingly for accents and secondary elements.

o Dark Gray (#333333)

▪ Usage: For secondary text, outlines, and subtle backgrounds where a softer
contrast is needed.

▪ Application Examples: Secondary headings, body text, and subtle borders.

o Cream (#FFF5E1)

▪ Usage: A light, warm tone that adds a touch of classic elegance. Ideal for
backgrounds and subtle highlights.

▪ Application Examples: Menu backgrounds, promotional materials, and website

sections.

o Olive Green (#6B8E23)

▪ Usage: Introduce this color for organic elements, such as garnishes or leaf
motifs, giving a nod to the Mughal era's connection to nature.

▪ Application Examples: Decorative borders, icons, or section dividers in

promotional content.

2. Tertiary Colors
 o Light Gold (#FAF2CE)

▪ Usage: As a subtle highlight color that complements the deeper gold tone.

▪ Application Examples: Use for background gradients, icons, or subtle design

elements in printed materials.

Color Usage Rules (1 Page)

1. Primary Color Application

o Deep Maroon and Gold Combination: When using deep maroon and gold together,
ensure maroon dominates as the background or main text color, while gold is used for
accents and embellishments.

o White and Deep Maroon: White backgrounds work best for printed documents, while
deep maroon can be used for text, borders, and headers.

2. Proportion Guidelines

o 70% Deep Maroon: The majority of the visual content should utilize the primary color.

o 20% Gold: Accent the maroon with gold to maintain a luxurious feel.

o 10% Neutral Colors (White and Gray): Use neutrals to balance the bolder colors and
ensure readability.

3. Contrast Requirements

o Readability Considerations: Always maintain adequate contrast between text and

background. For example, use white text on deep maroon or dark gray text on cream
backgrounds.

4. Color Combinations to Avoid

o Maroon on Dark Backgrounds: Avoid placing maroon on dark colors like black or deep
gray to prevent visual blending.

o Gold on Light Backgrounds: Gold should not be used on pale backgrounds without
sufficient contrast.

These guidelines ensure consistent and effective use of color, reinforcing the Mughal Empire's luxurious
and royal brand identity across all platforms.

5. Typography Guidelines

Primary Typeface (2 Pages)

1. Logo Typeface:

o If the logo incorporates a unique, custom typeface, it should be used exclusively for the
logo and key branding elements like the restaurant's name on signage.
 o The typeface should evoke the elegance and heritage associated with the Mughal
Empire, with a classic and ornamental design.

2. Font Details:

o Name: If the logo uses a standard font, mention the name (e.g., "Trajan Pro" or "Cinzel"
for a classic, regal look).

o Usage: Restrict this font to the logo, main signage, and select headings (e.g., the
restaurant name on menus or website headers).

Secondary Typeface (2 Pages)

1. Headings and Subheadings:

o Font Name: "Garamond" or "Playfair Display". These serif fonts provide a classic,
sophisticated feel, complementing the regal tone of the primary typeface.

o Style Variants: Use bold or italic versions for different emphasis levels (e.g., bold for
primary headings, italic for secondary headings).

2. Body Text:

o Font Name: "Lora" or "Georgia", which are highly readable serif fonts suitable for large
blocks of text.

o Style Variants: Use regular or light weights for body text to ensure readability while
maintaining the overall elegant aesthetic.

3. Complementary Typeface (for digital content):

o Sans-serif Option: "Montserrat" or "Open Sans" can be used for captions, buttons, and
other digital interface elements where clarity is important.

Usage Guidelines (1 Page)

1. Font Pairings:

o Primary Typeface + Garamond: Use the logo typeface for major headings or brand
names, paired with Garamond for subheadings.

o Playfair Display + Lora: For a cohesive look in printed materials like menus, pair Playfair
Display (for headings) with Lora (for body text).

o Digital Materials: For digital use, pair Montserrat (headings) with Open Sans (body text)
for a clean and modern look.

2. Size Hierarchy:

o Headings:

▪ H1: 36-48pt for main headings (e.g., menu section titles).

▪ H2: 24-36pt for subheadings.

 ▪ H3: 18-24pt for smaller section titles or introductory text.

o Body Text:

▪ Regular Body Text: 12-14pt for general readability.

▪ Captions and Fine Print: 10-12pt.

3. Line Spacing and Alignment:

o Headings: Line spacing should be set to 1.2 - 1.4 times the font size for better legibility.

o Body Text: 1.5 line spacing ensures comfortable reading.

o Alignment:

▪ Headings: Center-aligned for a formal look on printed materials, left-aligned for

digital content.

▪ Body Text: Left-aligned for standard readability, especially in lengthy paragraphs.

4. Typography Dos and Don'ts:

o Dos:

▪ Use serif fonts for printed materials to maintain a traditional and classic
aesthetic.

▪ Keep a consistent hierarchy across all materials.

o Don'ts:

▪ Avoid using more than three typefaces in a single piece to maintain

cohesiveness.

▪ Do not use script or overly ornate fonts for body text, as they may reduce
legibility.

These typography guidelines will help establish a consistent and elegant brand voice, reinforcing the
luxurious and authentic identity of the Mughal Empire restaurant across all print and digital
communications.

5. Photography Guidelines

• Visual Style:

o Use a warm, inviting color tone with soft lighting to convey a luxurious and traditional
feel. Ensure the photographs capture the authenticity of the Mughal-inspired dishes and
restaurant ambiance.

o Food photography should focus on the rich textures, vibrant colors, and fine details of
the dishes. Close-up shots are ideal to highlight intricate garnishes and plating. Include
shots of food in traditional serving dishes to emphasize the cultural element.
 o Interior photos should highlight elements of the restaurant that reflect Mughal
architecture, such as arches, intricate carvings, and regal décor. Use wide-angle shots to
capture the spaciousness and atmosphere.

o Customer experience photos should focus on groups enjoying meals, servers in

traditional attire, and moments that showcase hospitality.

Mood Board

• Themes:

o Create a mood board with images reflecting luxury, tradition, and warmth. Include
elements such as ornate Mughal architecture, traditional Indian textiles, golden accents,
and elegant table settings.

o Incorporate visuals that evoke the cultural richness of the Mughal era, such as traditional
artwork, festive settings, and regal interiors.

o Include a mix of food, lifestyle, and interior shots to convey a complete brand experience
that feels both authentic and inviting.

Image Treatment

• Filters and Color Corrections:

o Apply warm filters to enhance the richness of the colors in food and interior photos. Use
gold or maroon tints subtly to maintain consistency with the brand’s color palette.

o Adjust brightness and contrast to create a soft, welcoming atmosphere without washing
out the intricate details.

• Overlays:

o Use subtle overlays with Mughal-inspired motifs or patterns (such as floral or geometric
designs) in backgrounds of promotional images to add depth and visual interest.

o Make sure the overlays do not overshadow the main subject but rather complement the
image in a sophisticated manner.

Iconography and Patterns (4 pages)

Icons:

• Design custom icons that capture the essence of Mughal architecture, such as domes, arches,
jharokhas (decorative windows), and intricate floral motifs. Include icons representing elements
like spices, kebabs, or tandoors to reflect the culinary side of the brand.

• Show different sizes and color variations for the icons to ensure they are versatile across various
platforms.
 • Provide guidelines on the correct use of icons, such as their placement in menus, promotional
materials, or social media graphics.

Patterns and Textures:

• Incorporate traditional Mughal patterns like jaali (latticework), paisleys, and geometric shapes
that add a luxurious feel to the brand's visuals.

• Develop seamless patterns in the brand's primary and secondary color palettes (deep maroon,
gold, etc.) to use in backgrounds, website sections, and packaging.

• Explain the appropriate use cases for the patterns and textures, including how they can be used
in printed materials (e.g., menu covers), interior décor (e.g., wallpaper), or digital content (e.g.,
social media backgrounds).

Voice and Tone

• Voice:

o Maintain a formal yet inviting tone that reflects the elegance and grandeur of the
Mughal Empire. The voice should evoke a sense of cultural richness and sophistication.

o Use descriptive and expressive language to highlight the authenticity of the cuisine and
the restaurant’s ambiance, evoking the feeling of royal dining.

• Tone:

o Ensure the tone is warm and welcoming to make followers feel like honored guests.
Emphasize hospitality and cultural pride.

o Incorporate cultural references, historical anecdotes, and traditional elements to create

a culturally rich narrative.

o Avoid casual slang and maintain a polished style that conveys quality and refinement.

Content Themes

1. Dish Highlights:

o Feature popular dishes like the Veg Harabhara Kebab with creative captions that
describe the flavors and cultural significance. Include mouth-watering images and videos
of dishes being prepared or served.

2. Cultural History:

o Share interesting facts about the Mughal era, such as the influence of Mughal cuisine on
modern Indian dishes or the architectural styles that inspire the restaurant's decor.

3. Events and Promotions:

o Post about upcoming events, special promotions, or live music nights. Use visual
storytelling to showcase what makes these events unique (e.g., traditional music,
themed nights).
 4. Customer Spotlights:

o Share user-generated content from customers who dine at the restaurant. Feature
photos of happy guests, celebrations, or candid moments enjoying the ambiance.

5. Behind-the-Scenes:

o Offer glimpses of the kitchen, chefs preparing meals, or the artistry behind creating the
perfect dish. This content can make the brand feel more personal and authentic.

Hashtag Strategy

• Use a mix of branded and popular hashtags to increase reach:

o Branded Hashtags: #MughalEmpireKathmandu, #RoyalDiningExperience,

#TasteOfTradition, #LuxuryDiningNepal

o Food Hashtags: #NepaliCuisine, #IndianFoodLovers, #VegKebab, #KathmanduEats

o Cultural Hashtags: #MughalHeritage, #RoyalExperience, #CulturalDining,

#TraditionalTaste

o General Reach Hashtags: #Foodstagram, #FoodiesOfInstagram, #InstaFood,

#NepalRestaurants

• Use 5-10 hashtags per post, mixing branded and trending hashtags.

Templates

1. Post Templates:

o Use branded borders or elements, such as maroon or gold accents, that reflect the
restaurant's visual identity.

o Include a consistent layout for text and images to maintain a cohesive look. For example,
text overlays can be placed in the same corner or area across all posts.

o Incorporate Mughal-inspired patterns or textures subtly in the background to enhance

the visual appeal.

2. Story Templates:

o Use templates that feature designated spaces for text, icons, and images, ensuring
important information stands out.

o Incorporate animations or GIFs to make stories more dynamic. For example, show a
"Royal Dining Experience" animation or add shimmering effects to highlight a dish.

o Include call-to-action elements like “Swipe Up,” “Book Now,” or “Visit Us” to drive
engagement.

The section should provide visual examples of social media post layouts and stories that align with the
brand's aesthetic, ensuring consistency across different platforms.
Menus (2 pages)

1. Menu Design Guidelines:

o The design should reflect the luxurious and traditional feel of the Mughal Empire. Use
the primary colors (deep maroon and gold) as the main color scheme.

o Include Mughal-inspired borders or motifs to enhance the design.

o The font style should be elegant, matching the brand's typeface guidelines (e.g., serif
fonts for headings and easy-to-read fonts for descriptions).

o Use high-quality food images sparingly, ensuring they do not overpower the text but
enhance the visual appeal.

2. Layout:

o Organize menu items into clear sections (e.g., Appetizers, Main Courses, Desserts,
Beverages).

o Maintain a consistent hierarchy for text sizes (headings, subheadings, and descriptions)
to create an easy-to-navigate layout.

o Add cultural descriptions or historical notes about signature dishes to make the menu
engaging and informative.

Flyers and Posters (2 pages)

1. Print Marketing Material Guidelines:

o Flyers and posters should maintain the brand’s royal and elegant look while ensuring the
main message is clear and attention-grabbing.

o Use a blend of high-quality images, traditional patterns, and elegant typography. For
event promotions, include captivating visuals that reflect the atmosphere (e.g., live
music or Mughal-style decor).

o Use call-to-action phrases such as “Reserve Now,” “Experience Royalty,” or “Special

Discount” to drive action.

2. Suggested Layouts:

o Flyers: Include a bold headline, key message (event details, promotions), and contact
information at the bottom. Feature one or two images to avoid clutter.

o Posters: Use larger text for the main headline and supporting text to make it readable
from a distance. Incorporate eye-catching imagery and colors that stand out while
maintaining brand consistency.

Business Cards and Stationery (1 page)

1. Branded Designs:
 o The business cards should reflect the brand’s elegance by using high-quality materials
(e.g., matte finish with gold foil accents). Include the restaurant logo, contact
information, and a touch of Mughal-inspired patterns.

o Use deep maroon as the primary background color, with text and logo elements in gold
or white for contrast.

2. Stationery:

o Letterheads, envelopes, and other official documents should feature the logo
prominently, with subtle decorative elements like borders or watermarks inspired by
Mughal motifs.

o Maintain consistency in font usage across all stationery to align with the brand
guidelines.

Signage Design (3 pages)

1. Exterior Signage Guidelines:

o The main signage should feature the Mughal Empire logo prominently, using deep
maroon and gold colors for an elegant and royal look.

o Include elements of Mughal-inspired patterns or motifs around the signage to enhance

the traditional aesthetic.

o Materials should be high-quality, like metal or wood, with options for gold foil accents or
backlighting to create a sophisticated appearance, especially for evening visibility.

2. Interior Signage Guidelines:

o Use interior signs to direct guests and enhance the dining experience. Signs like "Dining
Area," "Restroom," "Reservation Desk," etc., should follow the same color and font
guidelines.

o Incorporate decorative borders or framing around signs to reflect the Mughal design
theme.

o Signage should be easy to read but still maintain a sense of elegance, with a consistent
font style across all interior signs.

3. Placement and Examples:

o Provide guidance on where signage should be placed for maximum visibility and impact
(e.g., above the entrance, near the bar area, or in the dining rooms).

o Show visual mock-ups of how signage could look on the exterior facade and within the
interior space.

Takeout Packaging (2 pages)

1. Packaging Design Guidelines:

 o Design takeout boxes, bags, and other packaging to reflect the brand's royal and
luxurious image. Use deep maroon and gold accents, with the logo prominently
displayed.

o Add a touch of Mughal-inspired patterns to the sides or edges of the packaging for an
authentic feel.

o Ensure the packaging is high-quality, durable, and eco-friendly to convey a sense of

premium service.

2. Types of Packaging:

o Takeout Boxes: Include a gold or maroon design, featuring the logo on top. Use
decorative patterns for borders, keeping the overall look refined.

o Bags: Use sturdy paper or cloth bags with the Mughal Empire logo and brand colors. Add
a subtle design element, like a repeating Mughal motif, for a more luxurious appearance.

o Drink Holders and Small Containers: Keep the design consistent with the main
packaging, using complementary patterns and colors.

Real-world Applications (2 pages)

• Signage Applications:

o Show real-world examples of how the brand's exterior and interior signage would
appear. This could include mockups of the main entrance sign, wayfinding signs, and
interior decorative elements.

o Use visuals to demonstrate how different materials (e.g., metal with gold accents, backlit
signage) can enhance the brand’s elegant and luxurious look.

• Menu Design Examples:

o Provide examples of how the brand’s style applies to the menu layout. Use the color
palette, typography, and Mughal-inspired patterns consistently across food and beverage
menus.

o Demonstrate how the logo and design elements create a unified and upscale dining
experience.

• Uniform Design:

o Include mockups of staff uniforms that align with the brand's royal and inviting tone. Use
maroon and gold accents, embroidered logos, and subtle patterns on aprons or sashes
to reflect the Mughal aesthetic.

2. Digital Mockups (1 page)

• Website Interface Examples:

 o Show a sample website homepage that uses the brand colors, logo placement, and
imagery guidelines. Incorporate high-quality photos of dishes, interior shots, and
Mughal-inspired motifs.

o Display how key sections, like “Our Story,” “Menu,” and “Reservations,” would appear to
maintain a consistent brand look.

• App Interface Mockups:

o Provide visuals of a sample app interface for ordering or reservations, using the brand’s
color scheme and typography. Ensure the logo is prominently displayed, with easy
navigation that fits the brand’s inviting feel.

o Highlight how brand elements can be used for buttons, headers, and background
images, keeping the experience aligned with the luxurious, traditional aesthetic.

Proper Use (Dos) – 1.5 pages

• Logo Usage:

o Do: Use the logo in its approved variations (primary, secondary, monochrome) and
ensure it is clearly visible against backgrounds.

o Do: Maintain the clear space around the logo as specified in the guidelines to avoid
overcrowding.

o Do: Use the logo on brand-aligned backgrounds, such as deep maroon or muted textures
inspired by Mughal motifs.

• Color Palette:

o Do: Stick to the primary and secondary color palettes for all brand materials. Use deep
maroon and gold as dominant colors for a royal look, with complementary shades for
accents.

o Do: Apply colors consistently across digital and print materials to create a cohesive look.

• Typography:

o Do: Use the primary typeface for headers and secondary typeface for body text as
specified. Follow the recommended font pairings and size hierarchy to maintain legibility
and elegance.

o Do: Utilize proper line spacing to ensure a clean and inviting appearance in all written
materials.

• Imagery and Visual Style:

o Do: Use high-quality, well-lit photos that reflect the brand’s luxurious and inviting
atmosphere. Stick to images with warm tones and traditional elements.
 o Do: Incorporate Mughal-inspired patterns and textures subtly in backgrounds or
decorative elements.

2. Improper Use (Don’ts) – 1.5 pages

• Logo Usage:

o Don’t: Stretch, distort, or rotate the logo. It should always maintain its original
proportions and orientation.

o Don’t: Change the colors of the logo outside the approved variations. Avoid using non-
brand colors for the logo.

o Don’t: Place the logo on cluttered backgrounds or colors that reduce its visibility.

• Color Palette:

o Don’t: Use colors outside of the established palette, such as bright neon or pastel shades
that do not align with the royal, traditional aesthetic.

o Don’t: Apply the primary colors excessively. Maintain a balanced look by using
secondary colors for accents and backgrounds.

• Typography:

o Don’t: Use unapproved fonts or script styles that do not align with the brand’s tone.

o Don’t: Employ inconsistent font sizes or pairings, which can make the content appear
disorganized.

• Imagery and Visual Style:

o Don’t: Use low-resolution or poorly-lit images. Avoid photos that are too modern or lack
cultural relevance.

o Don’t: Overuse filters or effects that obscure the authentic feel of the imagery. Avoid
cold tones that contrast with the warm, inviting brand character.