The Art of Public Speaking - Dale Carnegie
The Art of Public Speaking - Dale Carnegie
The Art of Public Speaking - Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
PUBLISHERS
Copyright 1915
THE HOME CORRESPONDENCE SCHOOL
ALL RIGHTS RESERVED
TO F. ARTHUR METCALF
FELLOW-WORKER AND FRIEND
Table of Contents
THINGS TO THINK OF FIRST--A FOREWORD
* CHAPTER I--ACQUIRING CONFIDENCE BEFORE AN
AUDIENCE
* CHAPTER II--THE SIN OF MONOTONY
* CHAPTER III--EFFICIENCY THROUGH EMPHASIS AND
SUBORDINATION
* CHAPTER IV--EFFICIENCY THROUGH CHANGE OF PITCH
* CHAPTER V--EFFICIENCY THROUGH CHANGE OF PACE
* CHAPTER VI--PAUSE AND POWER
* CHAPTER VII--EFFICIENCY THROUGH INFLECTION
* CHAPTER VIII--CONCENTRATION IN DELIVERY
* CHAPTER IX--FORCE
* CHAPTER X--FEELING AND ENTHUSIASM
* CHAPTER XI--FLUENCY THROUGH PREPARATION
* CHAPTER XII--THE VOICE
* CHAPTER XIII--VOICE CHARM
* CHAPTER XIV--DISTINCTNESS AND PRECISION OF
UTTERANCE
* CHAPTER XV--THE TRUTH ABOUT GESTURE
* CHAPTER XVI--METHODS OF DELIVERY
* CHAPTER XVII--THOUGHT AND RESERVE POWER
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
ineffective.
This book stands or falls by its authors' attitude toward its subject. If the
best way to teach oneself or others to speak effectively in public is to fill
the mind with rules, and to set up fixed standards for the interpretation
of thought, the utterance of language, the making of gestures, and all the
rest, then this book will be limited in value to such stray ideas
throughout its pages as may prove helpful to the reader--as an effort to
enforce a group of principles it must be reckoned a failure, because it is
then untrue.
It is of some importance, therefore, to those who take up this volume
with open mind that they should see clearly at the out-start what is the
thought that at once underlies and is builded through this structure. In
plain words it is this:
Training in public speaking is not a matter of externals--primarily; it is
not a matter of imitation--fundamentally; it is not a matter of conformity
to standards--at all. Public speaking is public utterance, public issuance,
of the man himself; therefore the first thing both in time and in
importance is that the man should be and think and feel things that are
worthy of being given forth. Unless there be something of value within,
no tricks of training can ever make of the talker anything more than a
machine--albeit a highly perfected machine--for the delivery of other
men's goods. So self-development is fundamental in our plan.
The second principle lies close to the first: The man must enthrone his
will to rule over his thought, his feelings, and all his physical powers, so
that the outer self may give perfect, unhampered expression to the inner.
It is futile, we assert, to lay down systems of rules for voice culture,
intonation, gesture, and what not, unless these two principles of having
something to say and making the will sovereign have at least begun to
make themselves felt in the life.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
The third principle will, we surmise, arouse no dispute: No one can learn
how to speak who does not first speak as best he can. That may seem like
a vicious circle in statement, but it will bear examination.
Many teachers have begun with the how. Vain effort! It is an ancient
truism that we learn to do by doing. The first thing for the beginner in
public speaking is to speak--not to study voice and gesture and the rest.
Once he has spoken he can improve himself by self-observation or
according to the criticisms of those who hear.
But how shall he be able to criticise himself? Simply by finding out
three things: What are the qualities which by common consent go to
make up an effective speaker; by what means at least some of these
qualities may be acquired; and what wrong habits of speech in himself
work against his acquiring and using the qualities which he finds to be
good.
Experience, then, is not only the best teacher, but the first and the last.
But experience must be a dual thing--the experience of others must be
used to supplement, correct and justify our own experience; in this way
we shall become our own best critics only after we have trained
ourselves in self-knowledge, the knowledge of what other minds think,
and in the ability to judge ourselves by the standards we have come to
believe are right. "If I ought," said Kant, "I can."
An examination of the contents of this volume will show how
consistently these articles of faith have been declared, expounded, and
illustrated. The student is urged to begin to speak at once of what he
knows. Then he is given simple suggestions for self-control, with
gradually increasing emphasis upon the power of the inner man over the
outer. Next, the way to the rich storehouses of material is pointed out.
And finally, all the while he is urged to speak, speak, SPEAK as he is
applying to his own methods, in his own personal way, the principles he
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
has gathered from his own experience and observation and the recorded
experiences of others.
So now at the very first let it be as clear as light that methods are
secondary matters; that the full mind, the warm heart, the dominant will
are primary--and not only primary but paramount; for unless it be a full
being that uses the methods it will be like dressing a wooden image in
the clothes of a man.
J. BERG ESENWEIN. NARBERTH, PA., JANUARY 1, 1915.
THE ART OF PUBLIC SPEAKING
Sense never fails to give them that have it, Words enough to make them
understood. It too often happens in some conversations, as in
Apothecary Shops, that those Pots that are Empty, or have Things of
small Value in them, are as gaudily Dress'd as those that are full of
precious Drugs.
They that soar too high, often fall hard, making a low and level Dwelling
preferable. The tallest Trees are most in the Power of the Winds, and
Ambitious Men of the Blasts of Fortune. Buildings have need of a good
Foundation, that lie so much exposed to the Weather.
--WILLIAM PENN.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
CHAPTER I
ACQUIRING CONFIDENCE BEFORE AN AUDIENCE
There is a strange sensation often experienced in the presence of an
audience. It may proceed from the gaze of the many eyes that turn upon
the speaker, especially if he permits himself to steadily return that gaze.
Most speakers have been conscious of this in a nameless thrill, a real
something, pervading the atmosphere, tangible, evanescent,
indescribable. All writers have borne testimony to the power of a
speaker's eye in impressing an audience. This influence which we are
now considering is the reverse of that picture--the power their eyes may
exert upon him, especially before he begins to speak: after the inward
fires of oratory are fanned into flame the eyes of the audience lose all
terror.
--WILLIAM PITTENGER, Extempore Speech.
Students of public speaking continually ask, "How can I overcome self-
consciousness and the fear that paralyzes me before an audience?"
Did you ever notice in looking from a train window that some horses
feed near the track and never even pause to look up at the thundering
cars, while just ahead at the next railroad crossing a farmer's wife will be
nervously trying to quiet her scared horse as the train goes by?
How would you cure a horse that is afraid of cars--graze him in a back-
woods lot where he would never see steam-engines or automobiles, or
drive or pasture him where he would frequently see the machines?
Apply horse-sense to ridding yourself of self-consciousness and fear:
face an audience as frequently as you can, and you will soon stop shying.
You can never attain freedom from stage-fright by reading a treatise. A
book may give you excellent suggestions on how best to conduct
yourself in the water, but sooner or later you must get wet, perhaps even
strangle and be "half scared to death." There are a great many "wetless"
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
bathing suits worn at the seashore, but no one ever learns to swim in
them. To plunge is the only way.
Practise, practise, PRACTISE in speaking before an audience will tend
to remove all fear of audiences, just as practise in swimming will lead to
confidence and facility in the water. You must learn to speak by
speaking.
The Apostle Paul tells us that every man must work out his own
salvation. All we can do here is to offer you suggestions as to how best
to prepare for your plunge. The real plunge no one can take for you. A
doctor may prescribe, but you must take the medicine.
Do not be disheartened if at first you suffer from stage-fright. Dan Patch
was more susceptible to suffering than a superannuated dray horse
would be. It never hurts a fool to appear before an audience, for his
capacity is not a capacity for feeling. A blow that would kill a civilized
man soon heals on a savage. The higher we go in the scale of life, the
greater is the capacity for suffering.
For one reason or another, some master-speakers never entirely
overcome stage-fright, but it will pay you to spare no pains to conquer
it. Daniel Webster failed in his first appearance and had to take his seat
without finishing his speech because he was nervous. Gladstone was
often troubled with self-consciousness in the beginning of an address.
Beecher was always perturbed before talking in public.
Blacksmiths sometimes twist a rope tight around the nose of a horse,
and by thus inflicting a little pain they distract his attention from the
shoeing process. One way to get air out of a glass is to pour in water.
Be Absorbed by Your Subject
Apply the blacksmith's homely principle when you are speaking. If you
feel deeply about your subject you will be able to think of little else.
Concentration is a process of distraction from less important matters. It
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
is too late to think about the cut of your coat when once you are upon
the platform, so centre your interest on what you are about to say--fill
your mind with your speech-material and, like the infilling water in the
glass, it will drive out your unsubstantial fears.
Self-consciousness is undue consciousness of self, and, for the purpose
of delivery, self is secondary to your subject, not only in the opinion of
the audience, but, if you are wise, in your own. To hold any other view is
to regard yourself as an exhibit instead of as a messenger with a message
worth delivering. Do you remember Elbert Hubbard's tremendous little
tract, "A Message to Garcia"? The youth subordinated himself to the
message he bore. So must you, by all the determination you can muster.
It is sheer egotism to fill your mind with thoughts of self when a greater
thing is there--TRUTH. Say this to yourself sternly, and shame your self-
consciousness into quiescence. If the theater caught fire you could rush
to the stage and shout directions to the audience without any self-
consciousness, for the importance of what you were saying would drive
all fear-thoughts out of your mind.
Far worse than self-consciousness through fear of doing poorly is self-
consciousness through assumption of doing well. The first sign of
greatness is when a man does not attempt to look and act great. Before
you can call yourself a man at all, Kipling assures us, you must "not
look too good nor talk too wise."
Nothing advertises itself so thoroughly as conceit. One may be so full of
self as to be empty. Voltaire said, "We must conceal self-love." But that
can not be done. You know this to be true, for you have recognized
overweening self-love in others. If you have it, others are seeing it in
you. There are things in this world bigger than self, and in working for
them self will be forgotten, or--what is better--remembered only so as to
help us win toward higher things.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
weakness. The victory lies in a fearless frame of mind. Prof. Walter Dill
Scott says: "Success or failure in business is caused more by mental
attitude even than by mental capacity." Banish the fear-attitude; acquire
the confident attitude. And remember that the only way to acquire it is--
to acquire it.
In this foundation chapter we have tried to strike the tone of much that is
to follow. Many of these ideas will be amplified and enforced in a more
specific way; but through all these chapters on an art which Mr.
Gladstone believed to be more powerful than the public press, the note
of justifiable self-confidence must sound again and again.
QUESTIONS AND EXERCISES.
1. What is the cause of self-consciousness?
2. Why are animals free from it?
3. What is your observation regarding self-consciousness in children?
4. Why are you free from it under the stress of unusual excitement?
5. How does moderate excitement affect you?
6. What are the two fundamental requisites for the acquiring of self-
confidence? Which is the more important?
7. What effect does confidence on the part of the speaker have on the
audience?
8. Write out a two-minute speech on "Confidence and Cowardice."
9. What effect do habits of thought have on confidence? In this
connection read the chapter on "Right Thinking and Personality."
10. Write out very briefly any experience you may have had involving the
teachings of this chapter.
11. Give a three-minute talk on "Stage-Fright," including a (kindly)
imitation of two or more victims.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
CHAPTER II
THE SIN OF MONOTONY
One day Ennui was born from Uniformity.
--MOTTE.
Our English has changed with the years so that many words now connote
more than they did originally. This is true of the word monotonous.
From "having but one tone," it has come to mean more broadly, "lack of
variation."
The monotonous speaker not only drones along in the same volume and
pitch of tone but uses always the same emphasis, the same speed, the
same thoughts--or dispenses with thought altogether.
Monotony, the cardinal and most common sin of the public speaker, is
not a transgression--it is rather a sin of omission, for it consists in living
up to the confession of the Prayer Book: "We have left undone those
things we ought to have done."
Emerson says, "The virtue of art lies in detachment, in sequestering one
object from the embarrassing variety." That is just what the monotonous
speaker fails to do--he does not detach one thought or phrase from
another, they are all expressed in the same manner.
To tell you that your speech is monotonous may mean very little to you,
so let us look at the nature--and the curse--of monotony in other spheres
of life, then we shall appreciate more fully how it will blight an
otherwise good speech.
If the Victrola in the adjoining apartment grinds out just three selections
over and over again, it is pretty safe to assume that your neighbor has no
other records. If a speaker uses only a few of his powers, it points very
plainly to the fact that the rest of his powers are not developed.
Monotony reveals our limitations.
In its effect on its victim, monotony is actually deadly--it will drive the
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
bloom from the cheek and the lustre from the eye as quickly as sin, and
often leads to viciousness. The worst punishment that human ingenuity
has ever been able to invent is extreme monotony--solitary confinement.
Lay a marble on the table and do nothing eighteen hours of the day but
change that marble from one point to another and back again, and you
will go insane if you continue long enough.
So this thing that shortens life, and is used as the most cruel of
punishments in our prisons, is the thing that will destroy all the life and
force of a speech. Avoid it as you would shun a deadly dull bore. The
"idle rich" can have half-a-dozen homes, command all the varieties of
foods gathered from the four corners of the earth, and sail for Africa or
Alaska at their pleasure; but the poverty-stricken man must walk or take
a street car--he does not have the choice of yacht, auto, or special train.
He must spend the most of his life in labor and be content with the
staples of the food-market. Monotony is poverty, whether in speech or in
life. Strive to increase the variety of your speech as the business man
labors to augment his wealth.
Bird-songs, forest glens, and mountains are not monotonous--it is the
long rows of brown-stone fronts and the miles of paved streets that are
so terribly same. Nature in her wealth gives us endless variety; man with
his limitations is often monotonous. Get back to nature in your methods
of speech-making.
The power of variety lies in its pleasure-giving quality. The great truths
of the world have often been couched in fascinating stories--"Les
Miserables," for instance. If you wish to teach or influence men, you
must please them, first or last. Strike the same note on the piano over
and over again. This will give you some idea of the displeasing, jarring
effect monotony has on the ear. The dictionary defines "monotonous" as
being synonymous with "wearisome." That is putting it mildly. It is
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
CHAPTER III
EFFICIENCY THROUGH EMPHASIS AND SUBORDINATION
In a word, the principle of emphasis...is followed best, not by
remembering particular rules, but by being full of a particular feeling.
--C.S. BALDWIN, Writing and Speaking.
The gun that scatters too much does not bag the birds. The same
principle applies to speech. The speaker that fires his force and emphasis
at random into a sentence will not get results. Not every word is of
special importance--therefore only certain words demand emphasis.
You say MassaCHUsetts and MinneAPolis, you do not emphasize each
syllable alike, but hit the accented syllable with force and hurry over the
unimportant ones. Now why do you not apply this principle in speaking
a sentence? To some extent you do, in ordinary speech; but do you in
public discourse? It is there that monotony caused by lack of emphasis is
so painfully apparent.
So far as emphasis is concerned, you may consider the average sentence
as just one big word, with the important word as the accented syllable.
Note the following:
"Destiny is not a matter of chance. It is a matter of choice."
You might as well say MASS-A-CHU-SETTS, emphasizing every
syllable equally, as to lay equal stress on each word in the foregoing
sentences.
Speak it aloud and see. Of course you will want to emphasize destiny,
for it is the principal idea in your declaration, and you will put some
emphasis on not, else your hearers may think you are affirming that
destiny is a matter of chance. By all means you must emphasize chance,
for it is one of the two big ideas in the statement.
Another reason why chance takes emphasis is that it is contrasted with
choice in the next sentence. Obviously, the author has contrasted these
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
ideas purposely, so that they might be more emphatic, and here we see
that contrast is one of the very first devices to gain emphasis.
As a public speaker you can assist this emphasis of contrast with your
voice. If you say, "My horse is not black," what color immediately
comes into mind? White, naturally, for that is the opposite of black. If
you wish to bring out the thought that destiny is a matter of choice, you
can do so more effectively by first saying that "DESTINY is NOT a
matter of CHANCE." Is not the color of the horse impressed upon us
more emphatically when you say, "My horse is NOT BLACK. He is
WHITE" than it would be by hearing you assert merely that your horse is
white?
In the second sentence of the statement there is only one important word-
-choice. It is the one word that positively defines the quality of the
subject being discussed, and the author of those lines desired to bring it
out emphatically, as he has shown by contrasting it with another idea.
These lines, then, would read like this:
"DESTINY is NOT a matter of CHANCE. It is a matter of CHOICE."
Now read this over, striking the words in capitals with a great deal of
force.
In almost every sentence there are a few MOUNTAIN PEAK WORDS
that represent the big, important ideas. When you pick up the evening
paper you can tell at a glance which are the important news articles.
Thanks to the editor, he does not tell about a "hold up" in Hong Kong in
the same sized type as he uses to report the death of five firemen in your
home city. Size of type is his device to show emphasis in bold relief. He
brings out sometimes even in red headlines the striking news of the day.
It would be a boon to speech-making if speakers would conserve the
attention of their audiences in the same way and emphasize only the
words representing the important ideas. The average speaker will deliver
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
the foregoing line on destiny with about the same amount of emphasis
on each word. Instead of saying, "It is a matter of CHOICE," he will
deliver it, "It is a matter of choice," or "IT IS A MATTER OF CHOICE"-
-both equally bad.
Charles Dana, the famous editor of The New York Sun, told one of his
reporters that if he went up the street and saw a dog bite a man, to pay no
attention to it. The Sun could not afford to waste the time and attention
of its readers on such unimportant happenings. "But," said Mr. Dana, "if
you see a man bite a dog, hurry back to the office and write the story." Of
course that is news; that is unusual.
Now the speaker who says "IT IS A MATTER OF CHOICE" is putting
too much emphasis upon things that are of no more importance to
metropolitan readers than a dog bite, and when he fails to emphasize
"choice" he is like the reporter who "passes up" the man's biting a dog.
The ideal speaker makes his big words stand out like mountain peaks; his
unimportant words are submerged like stream-beds. His big thoughts
stand like huge oaks; his ideas of no especial value are merely like the
grass around the tree.
From all this we may deduce this important principle: EMPHASIS is a
matter of CONTRAST and COMPARISON.
Recently the New York American featured an editorial by Arthur
Brisbane. Note the following, printed in the same type as given here.
=We do not know what the President THOUGHT when he got that
message, or what the elephant thinks when he sees the mouse, but we do
know what the President DID.=
The words THOUGHT and DID immediately catch the reader's attention
because they are different from the others, not especially because they
are larger. If all the rest of the words in this sentence were made ten
times as large as they are, and DID and THOUGHT were kept at their
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
applied to the emphatic word is not entirely physical. True, the emphatic
word may be spoken more loudly, or it may be spoken more softly, but
the real quality desired is intensity, earnestness. It must come from
within, outward.
Last night a speaker said: "The curse of this country is not a lack of
education. It's politics." He emphasized curse, lack, education, politics.
The other words were hurried over and thus given no comparative
importance at all. The word politics was flamed out with great feeling as
he slapped his hands together indignantly. His emphasis was both correct
and powerful. He concentrated all our attention on the words that meant
something, instead of holding it up on such words as of this, a, of, It's.
What would you think of a guide who agreed to show New York to a
stranger and then took up his time by visiting Chinese laundries and
boot-blacking "parlors" on the side streets? There is only one excuse for
a speaker's asking the attention of his audience: He must have either
truth or entertainment for them. If he wearies their attention with trifles
they will have neither vivacity nor desire left when he reaches words of
Wall-Street and skyscraper importance. You do not dwell on these small
words in your everyday conversation, because you are not a
conversational bore. Apply the correct method of everyday speech to the
platform. As we have noted elsewhere, public speaking is very much like
conversation enlarged.
Sometimes, for big emphasis, it is advisable to lay stress on every single
syllable in a word, as absolutely in the following sentence:
I ab-so-lute-ly refuse to grant your demand.
Now and then this principle should be applied to an emphatic sentence
by stressing each word. It is a good device for exciting special attention,
and it furnishes a pleasing variety. Patrick Henry's notable climax could
be delivered in that manner very effectively: "Give--me--liberty--or--
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
the boy all the accumulated stores achieved by races and civilizations
through thousands of years.
--Anonymous.
You must understand that there are no steel-riveted rules of emphasis. It
is not always possible to designate which word must, and which must
not be emphasized. One speaker will put one interpretation on a speech,
another speaker will use different emphasis to bring out a different
interpretation. No one can say that one interpretation is right and the
other wrong. This principle must be borne in mind in all our marked
exercises. Here your own intelligence must guide--and greatly to your
profit.
QUESTIONS AND EXERCISES.
1. What is emphasis?
2. Describe one method of destroying monotony of thought-
presentation.
3. What relation does this have to the use of the voice?
4. Which words should be emphasized, which subordinated, in a
sentence?
5. Read the selections on pages 50, 51, 52, 53 and 54, devoting special
attention to emphasizing the important words or phrases and
subordinating the unimportant ones. Read again, changing emphasis
slightly. What is the effect?
6. Read some sentence repeatedly, emphasizing a different word each
time, and show how the meaning is changed, as is done on page 22.
7. What is the effect of a lack of emphasis?
8. Read the selections on pages 30 and 48, emphasizing every word.
What is the effect on the emphasis?
9. When is it permissible to emphasize every single word in a sentence?
10. Note the emphasis and subordination in some conversation or speech
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
you have heard. Were they well made? Why? Can you suggest any
improvement?
11. From a newspaper or a magazine, clip a report of an address, or a
biographical eulogy. Mark the passage for emphasis and bring it with
you to class.
12. In the following passage, would you make any changes in the
author's markings for emphasis? Where? Why? Bear in mind that not all
words marked require the same degree of emphasis--in a wide variety of
emphasis, and in nice shading of the gradations, lie the excellence of
emphatic speech.
I would call him Napoleon, but Napoleon made his way to empire over
broken oaths and through a sea of blood. This man never broke his
word. "No Retaliation" was his great motto and the rule of his life; and
the last words uttered to his son in France were these: "My boy, you will
one day go back to Santo Domingo; forget that France murdered your
father." I would call him Cromwell, but Cromwell was only a soldier,
and the state he founded went down with him into his grave. I would call
him Washington, but the great Virginian held slaves. This man risked
his empire rather than permit the slave-trade in the humblest village of
his dominions.
You think me a fanatic to-night, for you read history, not with your eyes,
but with your prejudices. But fifty years hence, when Truth gets a
hearing, the Muse of History will put Phocion for the Greek, and Brutus
for the Roman, Hampden for England, Lafayette for France, choose
Washington as the bright, consummate flower of our earlier
civilization, and John Brown the ripe fruit of our noonday, then,
dipping her pen in the sunlight, will write in the clear blue, above them
all, the name of the soldier, the statesman, the martyr, TOUSSAINT
L'OUVERTURE.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
CHAPTER IV
EFFICIENCY THROUGH CHANGE OF PITCH
Speech is simply a modified form of singing: the principal difference
being in the fact that in singing the vowel sounds are prolonged and the
intervals are short, whereas in speech the words are uttered in what may
be called "staccato" tones, the vowels not being specially prolonged and
the intervals between the words being more distinct. The fact that in
singing we have a larger range of tones does not properly distinguish it
from ordinary speech. In speech we have likewise a variation of tones,
and even in ordinary conversation there is a difference of from three to
six semi-tones, as I have found in my investigations, and in some persons
the range is as high as one octave.
--WILLIAM SCHEPPEGRELL, Popular Science Monthly.
By pitch, as everyone knows, we mean the relative position of a vocal
tone--as, high, medium, low, or any variation between. In public speech
we apply it not only to a single utterance, as an exclamation or a
monosyllable (Oh! or the) but to any group of syllables, words, and even
sentences that may be spoken in a single tone. This distinction it is
important to keep in mind, for the efficient speaker not only changes the
pitch of successive syllables (see Chapter VII, "Efficiency through
Inflection"), but gives a different pitch to different parts, or word-
groups, of successive sentences. It is this phase of the subject which we
are considering in this chapter.
Every Change in the Thought Demands a Change in the Voice-Pitch
Whether the speaker follows the rule consciously, unconsciously, or
subconsciously, this is the logical basis upon which all good voice
variation is made, yet this law is violated more often than any other by
public speakers. A criminal may disregard a law of the state without
detection and punishment, but the speaker who violates this regulation
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
suffers its penalty at once in his loss of effectiveness, while his innocent
hearers must endure the monotony--for monotony is not only a sin of the
perpetrator, as we have shown, but a plague on the victims as well.
Change of pitch is a stumbling block for almost all beginners, and for
many experienced speakers also. This is especially true when the words
of the speech have been memorized.
If you wish to hear how pitch-monotony sounds, strike the same note on
the piano over and over again. You have in your speaking voice a range
of pitch from high to low, with a great many shades between the
extremes. With all these notes available there is no excuse for offending
the ears and taste of your audience by continually using the one note.
True, the reiteration of the same tone in music--as in pedal point on an
organ composition--may be made the foundation of beauty, for the
harmony weaving about that one basic tone produces a consistent,
insistent quality not felt in pure variety of chord sequences. In like
manner the intoning voice in a ritual may--though it rarely does--possess
a solemn beauty. But the public speaker should shun the monotone as he
would a pestilence.
Continual Change of Pitch is Nature's Highest Method
In our search for the principles of efficiency we must continually go
back to nature. Listen--really listen--to the birds sing. Which of these
feathered tribes are most pleasing in their vocal efforts: those whose
voices, though sweet, have little or no range, or those that, like the
canary, the lark, and the nightingale, not only possess a considerable
range but utter their notes in continual variety of combinations? Even a
sweet-toned chirp, when reiterated without change, may grow
maddening to the enforced listener.
The little child seldom speaks in a monotonous pitch. Observe the
conversations of little folk that you hear on the street or in the home, and
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
shows whiter against black; a cannon roars louder in the Sahara silence
than in the Chicago hurly burly--these are simple illustrations of the
power of contrast.
"What is Congress going to do next? -----------------------------------
(High pitch) | | | I do not know." ----------------- (Low pitch)
By such sudden change of pitch during a sermon Dr. Newell Dwight
Hillis recently achieved great emphasis and suggested the gravity of the
question he had raised.
The foregoing order of pitch-change might be reversed with equally
good effect, though with a slight change in seriousness--either method
produces emphasis when used intelligently, that is, with a common-sense
appreciation of the sort of emphasis to be attained.
In attempting these contrasts of pitch it is important to avoid unpleasant
extremes. Most speakers pitch their voices too high. One of the secrets
of Mr. Bryan's eloquence is his low, bell-like voice. Shakespeare said
that a soft, gentle, low voice was "an excellent thing in woman;" it is no
less so in man, for a voice need not be blatant to be powerful,--and must
not be, to be pleasing.
In closing, let us emphasize anew the importance of using variety of
pitch. You sing up and down the scale, first touching one note and then
another above or below it. Do likewise in speaking.
Thought and individual taste must generally be your guide as to where to
use a low, a moderate, or a high pitch.
QUESTIONS AND EXERCISES
1. Name two methods of destroying monotony and gaining force in
speaking.
2. Why is a continual change of pitch necessary in speaking?
3. Notice your habitual tones in speaking. Are they too high to be
pleasant?
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
strong enough that you must use your own judgment in interpreting a
selection. Before doing so, however, it is well to practise these passages
as they are marked.
Yes, all men labor. RUFUS CHOATE AND DANIEL WEBSTER labor,
say the critics. But every man who reads of the labor question knows
that it means the movement of the men that earn their living with their
hands; THAT ARE EMPLOYED, AND PAID WAGES: are gathered
under roofs of factories, sent out on farms, sent out on ships, gathered
on the walls. In popular acceptation, the working class means the men
that work with their hands, for wages, so many hours a day, employed by
great capitalists; that work for everybody else. Why do we move for this
class? "Why," asks a critic, "don't you move FOR ALL
WORKINGMEN?" BECAUSE, WHILE DANIEL WEBSTER GETS
FORTY THOUSAND DOLLARS FOR ARGUING THE MEXICAN
CLAIMS, there is no need of anybody's moving for him. BECAUSE,
WHILE RUFUS CHOATE GETS FIVE THOUSAND DOLLARS FOR
MAKING ONE ARGUMENT TO A JURY, there is no need of moving
for him, or for the men that work with their brains,--that do highly
disciplined and skilled labor, invent, and write books. The reason why
the Labor movement confines itself to a single class is because that class
of work DOES NOT GET PAID, does not get protection. MENTAL
LABOR is adequately paid, and MORE THAN ADEQUATELY
protected. IT CAN SHIFT ITS CHANNELS; it can vary according to
the supply and demand.
IF A MAN FAILS AS A MINISTER, why, he becomes a railway
conductor. IF THAT DOESN'T SUIT HIM, he goes West, and becomes
governor of a territory. AND IF HE FINDS HIMSELF INCAPABLE
OF EITHER OF THESE POSITIONS, he comes home, and gets to be a
city editor. He varies his occupation as he pleases, and doesn't need
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
YOU THINK ME A FANATIC TO-NIGHT, for you read history, not with
your eyes, BUT WITH YOUR PREJUDICES. But fifty years hence,
when Truth gets a hearing, the Muse of History will put PHOCION for
the Greek, and BRUTUS for the Roman, HAMPDEN for England,
LAFAYETTE for France, choose WASHINGTON as the bright,
consummate flower of our EARLIER civilization, AND JOHN BROWN
the ripe fruit of our NOONDAY, then, dipping her pen in the sunlight,
will write in the clear blue, above them all, the name of THE SOLDIER,
THE STATESMAN, THE MARTYR, TOUSSAINT L'OUVERTURE.
--Wendell Phillips, Toussaint l'Ouverture.
Drill on the following selections for change of pitch: Beecher's
"Abraham Lincoln," p. 76; Seward's "Irrepressible Conflict," p. 67;
Everett's "History of Liberty," p. 78; Grady's "The Race Problem," p. 36;
and Beveridge's "Pass Prosperity Around," p. 470.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
CHAPTER V
EFFICIENCY THROUGH CHANGE OF PACE
Hear how he clears the points o' Faith Wi' rattlin' an' thumpin'! Now
meekly calm, now wild in wrath, He's stampin' an' he's jumpin'.
--ROBERT BURNS, Holy Fair.
The Latins have bequeathed to us a word that has no precise equivalent
in our tongue, therefore we have accepted it, body unchanged--it is the
word tempo, and means rate of movement, as measured by the time
consumed in executing that movement.
Thus far its use has been largely limited to the vocal and musical arts,
but it would not be surprising to hear tempo applied to more concrete
matters, for it perfectly illustrates the real meaning of the word to say
that an ox-cart moves in slow tempo, an express train in a fast tempo.
Our guns that fire six hundred times a minute, shoot at a fast tempo; the
old muzzle loader that required three minutes to load, shot at a slow
tempo. Every musician understands this principle: it requires longer to
sing a half note than it does an eighth note.
Now tempo is a tremendously important element in good platform work,
for when a speaker delivers a whole address at very nearly the same rate
of speed he is depriving himself of one of his chief means of emphasis
and power. The baseball pitcher, the bowler in cricket, the tennis server,
all know the value of change of pace--change of tempo--in delivering
their ball, and so must the public speaker observe its power.
Change of Tempo Lends Naturalness to the Delivery
Naturalness, or at least seeming naturalness, as was explained in the
chapter on "Monotony," is greatly to be desired, and a continual change
of tempo will go a long way towards establishing it. Mr. Howard
Lindsay, Stage Manager for Miss Margaret Anglin, recently said to the
present writer that change of pace was one of the most effective tools of
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
the actor. While it must be admitted that the stilted mouthings of many
actors indicate cloudy mirrors, still the public speaker would do well to
study the actor's use of tempo.
There is, however, a more fundamental and effective source at which to
study naturalness--a trait which, once lost, is shy of recapture: that
source is the common conversation of any well-bred circle. This is the
standard we strive to reach on both stage and platform--with certain
differences, of course, which will appear as we go on. If speaker and
actor were to reproduce with absolute fidelity every variation of
utterance--every whisper, grunt, pause, silence, and explosion--of
conversation as we find it typically in everyday life, much of the interest
would leave the public utterance. Naturalness in public address is
something more than faithful reproduction of nature--it is the
reproduction of those typical parts of nature's work which are truly
representative of the whole.
The realistic story-writer understands this in writing dialogue, and we
must take it into account in seeking for naturalness through change of
tempo.
Suppose you speak the first of the following sentences in a slow tempo,
the second quickly, observing how natural is the effect. Then speak both
with the same rapidity and note the difference.
I can't recall what I did with my knife. Oh, now I remember I gave it to
Mary.
We see here that a change of tempo often occurs in the same sentence--
for tempo applies not only to single words, groups of words, and groups
of sentences, but to the major parts of a public speech as well.
QUESTIONS AND EXERCISES
1. In the following, speak the words "long, long while" very slowly; the
rest of the sentence is spoken in moderately rapid tempo.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
When you and I behind the Veil are past, Oh but the long, long while the
world shall last, Which of our coming and departure heeds, As the seven
seas should heed a pebble cast.
Note: In the following selections the passages that should be given a fast
tempo are in italics; those that should be given in a slow tempo are in
small capitals. Practise these selections, and then try others, changing
from fast to slow tempo on different parts, carefully noting the effect.
2. No MIRABEAU, NAPOLEON, BURNS, CROMWELL, NO man
ADEQUATE to DO ANYTHING but is first of all in RIGHT
EARNEST about it--what I call A SINCERE man. I should say
SINCERITY, a GREAT, DEEP, GENUINE SINCERITY, is the first
CHARACTERISTIC of a man in any way HEROIC. Not the sincerity
that CALLS itself sincere. Ah no. That is a very poor matter indeed--A
SHALLOW, BRAGGART, CONSCIOUS sincerity, oftenest SELF-
CONCEIT mainly. The GREAT MAN'S SINCERITY is of a kind he
CANNOT SPEAK OF. Is NOT CONSCIOUS of.--THOMAS
CARLYLE.
3. TRUE WORTH is in BEING--NOT SEEMING--in doing each day
that goes by SOME LITTLE GOOD, not in DREAMING of GREAT
THINGS to do by and by. For whatever men say in their BLINDNESS,
and in spite of the FOLLIES of YOUTH, there is nothing so KINGLY
as KINDNESS, and nothing so ROYAL as TRUTH.--Anonymous.
4. To get a natural effect, where would you use slow and where fast
tempo in the following?
FOOL'S GOLD
See him there, cold and gray, Watch him as he tries to play; No, he
doesn't know the way-- He began to learn too late. She's a grim old hag,
is Fate, For she let him have his pile, Smiling to herself the while,
Knowing what the cost would be, When he'd found the Golden Key.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
Multimillionaire is he, Many times more rich than we; But at that I
wouldn't trade With the bargain that he made. Came here many years
ago, Not a person did he know; Had the money-hunger bad-- Mad for
money, piggish mad; Didn't let a joy divert him, Didn't let a sorrow hurt
him, Let his friends and kin desert him, While he planned and plugged
and hurried On his quest for gold and power. Every single wakeful hour
With a money thought he'd dower; All the while as he grew older, And
grew bolder, he grew colder. And he thought that some day He would
take the time to play; But, say--he was wrong. Life's a song; In the spring
Youth can sing and can fling; But joys wing When we're older, Like birds
when it's colder. The roses were red as he went rushing by, And glorious
tapestries hung in the sky, And the clover was waving 'Neath honey-bees'
slaving; A bird over there Roundelayed a soft air; But the man couldn't
spare Time for gathering flowers, Or resting in bowers, Or gazing at
skies That gladdened the eyes. So he kept on and swept on Through
mean, sordid years. Now he's up to his ears In the choicest of stocks. He
owns endless blocks Of houses and shops, And the stream never stops
Pouring into his banks. I suppose that he ranks Pretty near to the top.
What I have wouldn't sop His ambition one tittle; And yet with my little I
don't care to trade With the bargain he made. Just watch him to-day-- See
him trying to play. He's come back for blue skies. But they're in a new
guise-- Winter's here, all is gray, The birds are away, The meadows are
brown, The leaves lie aground, And the gay brook that wound With a
swirling and whirling Of waters, is furling Its bosom in ice. And he
hasn't the price, With all of his gold, To buy what he sold. He knows now
the cost Of the spring-time he lost, Of the flowers he tossed From his
way, And, say, He'd pay Any price if the day Could be made not so gray.
He can't play.
--HERBERT KAUFMAN. Used by permission of Everybody's
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
Magazine.
Change of Tempo Prevents Monotony
The canary in the cage before the window is adding to the beauty and
charm of his singing by a continual change of tempo. If King Solomon
had been an orator he undoubtedly would have gathered wisdom from
the song of the wild birds as well as from the bees. Imagine a song
written with but quarter notes. Imagine an auto with only one speed.
EXERCISES
1. Note the change of tempo indicated in the following, and how it gives
a pleasing variety. Read it aloud. (Fast tempo is indicated by italics, slow
by small capitals.)
And he thought that some day he would take the time to play; but, say-
-HE WAS WRONG. LIFE'S A SONG; in the SPRING YOUTH can
SING and can FLING; BUT JOYS WING WHEN WE'RE OLDER,
LIKE THE BIRDS when it's COLDER. The roses were red as he went
rushing by, and glorious tapestries hung in the sky.
2. Turn to "Fools Gold," on Page 42, and deliver it in an unvaried
tempo: note how monotonous is the result. This poem requires a great
many changes of tempo, and is an excellent one for practise.
3. Use the changes of tempo indicated in the following, noting how they
prevent monotony. Where no change of tempo is indicated, use a
moderate speed. Too much of variety would really be a return to
monotony.
THE MOB
"A MOB KILLS THE WRONG MAN" was flashed in a newspaper
headline lately. The mob is an IRRESPONSIBLE, UNTHINKING
MASS. It always destroys BUT NEVER CONSTRUCTS. It criticises
BUT NEVER CREATES.
Utter a great truth AND THE MOB WILL HATE YOU. See how it
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
but let the orchestra either increase or diminish its tempo in a very
marked degree and your attention will be arrested at once.
This same principle will procure emphasis in a speech. If you have a
point that you want to bring home to your audience forcefully, make a
sudden and great change of tempo, and they will be powerless to keep
from paying attention to that point. Recently the present writer saw a
play in which these lines were spoken:
"I don't want you to forget what I said. I want you to remember it the
longest day you--I don't care if you've got six guns." The part up to the
dash was delivered in a very slow tempo, the remainder was named out
at lightning speed, as the character who was spoken to drew a revolver.
The effect was so emphatic that the lines are remembered six months
afterwards, while most of the play has faded from memory. The student
who has powers of observation will see this principle applied by all our
best actors in their efforts to get emphasis where emphasis is due. But
remember that the emotion in the matter must warrant the intensity in the
manner, or the effect will be ridiculous. Too many public speakers are
impressive over nothing.
Thought rather than rules must govern you while practising change of
pace. It is often a matter of no consequence which part of a sentence is
spoken slowly and which is given in fast tempo. The main thing to be
desired is the change itself. For example, in the selection, "The Mob," on
page 46, note the last paragraph. Reverse the instructions given,
delivering everything that is marked for slow tempo, quickly; and
everything that is marked for quick tempo, slowly. You will note that the
force or meaning of the passage has not been destroyed.
However, many passages cannot be changed to a slow tempo without
destroying their force. Instances: The Patrick Henry speech on page 110,
and the following passage from Whittier's "Barefoot Boy."
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
O for boyhood's time of June, crowding years in one brief moon, when
all things I heard or saw, me, their master, waited for. I was rich in
flowers and trees, humming-birds and honey-bees; for my sport the
squirrel played; plied the snouted mole his spade; for my taste the
blackberry cone purpled over hedge and stone; laughed the brook for my
delight through the day and through the night, whispering at the garden
wall, talked with me from fall to fall; mine the sand-rimmed pickerel
pond; mine the walnut slopes beyond; mine, an bending orchard trees,
apples of Hesperides! Still, as my horizon grew, larger grew my riches,
too; all the world I saw or knew seemed a complex Chinese toy,
fashioned for a barefoot boy!
--J.G. WHITTIER.
Be careful in regulating your tempo not to get your movement too fast.
This is a common fault with amateur speakers. Mrs. Siddons rule was,
"Take time." A hundred years ago there was used in medical circles a
preparation known as "the shot gun remedy;" it was a mixture of about
fifty different ingredients, and was given to the patient in the hope that at
least one of them would prove efficacious! That seems a rather poor
scheme for medical practice, but it is good to use "shot gun" tempo for
most speeches, as it gives a variety. Tempo, like diet, is best when mixed.
QUESTIONS AND EXERCISES
1. Define tempo.
2. What words come from the same root?
3. What is meant by a change of tempo?
4. What effects are gained by it?
5. Name three methods of destroying monotony and gaining force in
speaking.
6. Note the changes of tempo in a conversation or speech that you hear.
Were they well made? Why? Illustrate.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
7. Read selections on pages 34, 35, 36, 37, and 38, paying careful
attention to change of tempo.
8. As a rule, excitement, joy, or intense anger take a fast tempo, while
sorrow, and sentiments of great dignity or solemnity tend to a slow
tempo. Try to deliver Lincoln's Gettysburg speech (page 50), in a fast
tempo, or Patrick Henry's speech (page 110), in a slow tempo, and note
how ridiculous the effect will be.
Practise the following selections, noting carefully where the tempo may
be changed to advantage. Experiment, making numerous changes. Which
one do you like best?
DEDICATION OF GETTYSBURG CEMETERY
Fourscore and seven years ago, our fathers brought forth upon this
continent a new nation, conceived in liberty and dedicated to the
proposition that all men are created equal. Now we are engaged in a
great civil war, testing whether that nation--or any nation so conceived
and so dedicated--can long endure.
We are met on a great battlefield of that war. We are met to dedicate a
portion of it as the final resting-place of those who have given their lives
that that nation might live. It is altogether fitting and proper that we
should do this.
But, in a larger sense, we cannot dedicate, we cannot consecrate, we
cannot hallow, this ground. The brave men, living and dead, who
struggled here, have consecrated it, far above our power to add or to
detract. The world will very little note nor long remember what we say
here; but it can never forget what they did here.
It is for us, the living, rather, to be dedicated here to the unfinished work
they have thus far so nobly carried on. It is rather for us to be here
dedicated to the great task remaining before us: that from these honored
dead we take increased devotion to that cause for which they here gave
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
the last full measure of devotion; that we here highly resolve that these
dead shall not have died in vain; that the nation shall, under God, have a
new birth of freedom, and that government of the people, by the people,
for the people, shall not perish from the earth.
--ABRAHAM LINCOLN.
A PLEA FOR CUBA
[This deliberative oration was delivered by Senator Thurston in the
United States Senate on March 24, 1898. It is recorded in full in the
Congressional Record of that date. Mrs. Thurston died in Cuba. As a
dying request she urged her husband, who was investigating affairs in the
island, to do his utmost to induce the United States to intervene--hence
this oration.]
Mr. President, I am here by command of silent lips to speak once and for
all upon the Cuban situation. I shall endeavor to be honest, conservative,
and just. I have no purpose to stir the public passion to any action not
necessary and imperative to meet the duties and necessities of American
responsibility, Christian humanity, and national honor. I would shirk this
task if I could, but I dare not. I cannot satisfy my conscience except by
speaking, and speaking now.
I went to Cuba firmly believing that the condition of affairs there had
been greatly exaggerated by the press, and my own efforts were directed
in the first instance to the attempted exposure of these supposed
exaggerations. There has undoubtedly been much sensationalism in the
journalism of the time, but as to the condition of affairs in Cuba, there
has been no exaggeration, because exaggeration has been impossible.
Under the inhuman policy of Weyler not less than four hundred thousand
self-supporting, simple, peaceable, defenseless country people were
driven from their homes in the agricultural portions of the Spanish
provinces to the cities, and imprisoned upon the barren waste outside the
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
depressing effect upon the stock market. Let them go. They do not
represent American sentiment; they do not represent American
patriotism. Let them take their chances as they can. Their weal or woe is
of but little importance to the liberty-loving people of the United States.
They will not do the fighting; their blood will not flow; they will keep on
dealing in options on human life. Let the men whose loyalty is to the
dollar stand aside while the men whose loyalty is to the flag come to the
front.
Mr. President, there is only one action possible, if any is taken; that is,
intervention for the independence of the island. But we cannot intervene
and save Cuba without the exercise of force, and force means war; war
means blood. The lowly Nazarene on the shores of Galilee preached the
divine doctrine of love, "Peace on earth, good will toward men." Not
peace on earth at the expense of liberty and humanity. Not good will
toward men who despoil, enslave, degrade, and starve to death their
fellow-men. I believe in the doctrine of Christ. I believe in the doctrine
of peace; but, Mr. President, men must have liberty before there can
come abiding peace.
Intervention means force. Force means war. War means blood. But it
will be God's force. When has a battle for humanity and liberty ever been
won except by force? What barricade of wrong, injustice, and oppression
has ever been carried except by force?
Force compelled the signature of unwilling royalty to the great Magna
Charta; force put life into the Declaration of Independence and made
effective the Emancipation Proclamation; force beat with naked hands
upon the iron gateway of the Bastile and made reprisal in one awful hour
for centuries of kingly crime; force waved the flag of revolution over
Bunker Hill and marked the snows of Valley Forge with blood-stained
feet; force held the broken line of Shiloh, climbed the flame-swept hill at
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
CHAPTER VI
PAUSE AND POWER
The true business of the literary artist is to plait or weave his meaning,
involving it around itself; so that each sentence, by successive phrases,
shall first come into a kind of knot, and then, after a moment of
suspended meaning, solve and clear itself.
--GEORGE SAINTSBURY, on English Prose Style, in Miscellaneous
Essays.
... pause ... has a distinctive value, expressed in silence; in other words,
while the voice is waiting, the music of the movement is going on ... To
manage it, with its delicacies and compensations, requires that same
fineness of ear on which we must depend for all faultless prose rhythm.
When there is no compensation, when the pause is inadvertent ... there is
a sense of jolting and lack, as if some pin or fastening had fallen out.
--JOHN FRANKLIN GENUNG, The Working Principles of Rhetoric.
Pause, in public speech, is not mere silence--it is silence made
designedly eloquent.
When a man says: "I-uh-it is with profound-ah-pleasure that-er-I have
been permitted to speak to you tonight and-uh-uh-I should say-er"--that
is not pausing; that is stumbling. It is conceivable that a speaker may be
effective in spite of stumbling--but never because of it.
On the other hand, one of the most important means of developing
power in public speaking is to pause either before or after, or both
before and after, an important word or phrase. No one who would be a
forceful speaker can afford to neglect this principle--one of the most
significant that has ever been inferred from listening to great orators.
Study this potential device until you have absorbed and assimilated it.
It would seem that this principle of rhetorical pause ought to be easily
grasped and applied, but a long experience in training both college men
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
and maturer speakers has demonstrated that the device is no more readily
understood by the average man when it is first explained to him than if it
were spoken in Hindoostani. Perhaps this is because we do not eagerly
devour the fruit of experience when it is impressively set before us on
the platter of authority; we like to pluck fruit for ourselves--it not only
tastes better, but we never forget that tree! Fortunately, this is no
difficult task, in this instance, for the trees stand thick all about us.
One man is pleading the cause of another:
"This man, my friends, has made this wonderful sacrifice--for you and
me."
Did not the pause surprisingly enhance the power of this statement? See
how he gathered up reserve force and impressiveness to deliver the
words "for you and me." Repeat this passage without making a pause.
Did it lose in effectiveness?
Naturally enough, during a premeditated pause of this kind the mind of
the speaker is concentrated on the thought to which he is about to give
expression. He will not dare to allow his thoughts to wander for an
instant--he will rather supremely center his thought and his emotion
upon the sacrifice whose service, sweetness and divinity he is enforcing
by his appeal.
Concentration, then, is the big word here--no pause without it can
perfectly hit the mark.
Efficient pausing accomplishes one or all of four results:
1. Pause Enables the Mind of the Speaker to Gather His Forces Before
Delivering the Final Volley
It is often dangerous to rush into battle without pausing for preparation
or waiting for recruits. Consider Custer's massacre as an instance.
You can light a match by holding it beneath a lens and concentrating the
sun's rays. You would not expect the match to flame if you jerked the
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
lens back and forth quickly. Pause, and the lens gathers the heat. Your
thoughts will not set fire to the minds of your hearers unless you pause
to gather the force that comes by a second or two of concentration.
Maple trees and gas wells are rarely tapped continually; when a stronger
flow is wanted, a pause is made, nature has time to gather her reserve
forces, and when the tree or the well is reopened, a stronger flow is the
result.
Use the same common sense with your mind. If you would make a
thought particularly effective, pause just before its utterance,
concentrate your mind-energies, and then give it expression with
renewed vigor. Carlyle was right: "Speak not, I passionately entreat thee,
till thy thought has silently matured itself. Out of silence comes thy
strength. Speech is silvern, Silence is golden; Speech is human, Silence is
divine."
Silence has been called the father of speech. It should be. Too many of
our public speeches have no fathers. They ramble along without pause or
break. Like Tennyson's brook, they run on forever. Listen to little
children, the policeman on the corner, the family conversation around
the table, and see how many pauses they naturally use, for they are
unconscious of effects. When we get before an audience, we throw most
of our natural methods of expression to the wind, and strive after
artificial effects. Get back to the methods of nature--and pause.
2. Pause Prepares the Mind of the Auditor to Receive Your Message
Herbert Spencer said that all the universe is in motion. So it is--and all
perfect motion is rhythm. Part of rhythm is rest. Rest follows activity all
through nature. Instances: day and night; spring--summer--autumn--
winter; a period of rest between breaths; an instant of complete rest
between heart beats. Pause, and give the attention-powers of your
audience a rest. What you say after such a silence will then have a great
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
fails purposely in several attempts to perform a feat, and then achieves it.
Even the deliberate manner in which he arranges the preliminaries
increases our expectation--we like to be kept waiting. In the last act of
the play, "Polly of the Circus," there is a circus scene in which a little
dog turns a backward somersault on the back of a running pony. One
night when he hesitated and had to be coaxed and worked with a long
time before he would perform his feat he got a great deal more applause
than when he did his trick at once. We not only like to wait but we
appreciate what we wait for. If fish bite too readily the sport soon ceases
to be a sport.
It is this same principle of suspense that holds you in a Sherlock Holmes
story--you wait to see how the mystery is solved, and if it is solved too
soon you throw down the tale unfinished. Wilkie Collins' receipt for
fiction writing well applies to public speech: "Make 'em laugh; make 'em
weep; make 'em wait." Above all else make them wait; if they will not do
that you may be sure they will neither laugh nor weep.
Thus pause is a valuable instrument in the hands of a trained speaker to
arouse and maintain suspense. We once heard Mr. Bryan say in a speech:
"It was my privilege to hear"--and he paused, while the audience
wondered for a second whom it was his privilege to hear--"the great
evangelist"--and he paused again; we knew a little more about the man
he had heard, but still wondered to which evangelist he referred; and then
he concluded: "Dwight L. Moody." Mr. Bryan paused slightly again and
continued: "I came to regard him"--here he paused again and held the
audience in a brief moment of suspense as to how he had regarded Mr.
Moody, then continued--"as the greatest preacher of his day." Let the
dashes illustrate pauses and we have the following:
"It was my privilege to hear--the great evangelist--Dwight L. Moody.--I
came to regard him--as the greatest preacher of his day."
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
The unskilled speaker would have rattled this off with neither pause nor
suspense, and the sentences would have fallen flat upon the audience. It
is precisely the application of these small things that makes much of the
difference between the successful and the unsuccessful speaker.
4. Pausing After An Important Idea Gives it Time to Penetrate
Any Missouri farmer will tell you that a rain that falls too fast will run
off into the creeks and do the crops but little good. A story is told of a
country deacon praying for rain in this manner: "Lord, don't send us any
chunk floater. Just give us a good old drizzle-drazzle." A speech, like a
rain, will not do anybody much good if it comes too fast to soak in. The
farmer's wife follows this same principle in doing her washing when she
puts the clothes in water--and pauses for several hours that the water
may soak in. The physician puts cocaine on your turbinates--and pauses
to let it take hold before he removes them. Why do we use this principle
everywhere except in the communication of ideas? If you have given the
audience a big idea, pause for a second or two and let them turn it over.
See what effect it has. After the smoke clears away you may have to fire
another 14-inch shell on the same subject before you demolish the
citadel of error that you are trying to destroy. Take time. Don't let your
speech resemble those tourists who try "to do" New York in a day. They
spend fifteen minutes looking at the masterpieces in the Metropolitan
Museum of Arts, ten minutes in the Museum of Natural History, take a
peep into the Aquarium, hurry across the Brooklyn Bridge, rush up to
the Zoo, and back by Grant's Tomb--and call that "Seeing New York." If
you hasten by your important points without pausing, your audience will
have just about as adequate an idea of what you have tried to convey.
Take time, you have just as much of it as our richest multimillionaire.
Your audience will wait for you. It is a sign of smallness to hurry. The
great redwood trees of California had burst through the soil five hundred
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
years before Socrates drank his cup of hemlock poison, and are only in
their prime today. Nature shames us with our petty haste. Silence is one
of the most eloquent things in the world. Master it, and use it through
pause.
*****
In the following selections dashes have been inserted where pauses may
be used effectively. Naturally, you may omit some of these and insert
others without going wrong--one speaker would interpret a passage in
one way, one in another; it is largely a matter of personal preference. A
dozen great actors have played Hamlet well, and yet each has played the
part differently. Which comes the nearest to perfection is a question of
opinion. You will succeed best by daring to follow your own course--if
you are individual enough to blaze an original trail.
A moment's halt--a momentary taste of being from the well amid the
waste--and lo! the phantom caravan has reached--the nothing it set out
from--Oh make haste!
The worldly hope men set their hearts upon--turns ashes--or it prospers;-
-and anon like snow upon the desert's dusty face--lighting a little hour or
two--is gone.
The bird of time has but a little way to flutter,--and the bird is on the
wing.
You will note that the punctuation marks have nothing to do with the
pausing. You may run by a period very quickly and make a long pause
where there is no kind of punctuation. Thought is greater than
punctuation. It must guide you in your pauses.
A book of verses underneath the bough,--a jug of wine, a loaf of bread--
and thou beside me singing in the wilderness--Oh--wilderness were
paradise enow.
You must not confuse the pause for emphasis with the natural pauses
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
that come through taking breath and phrasing. For example, note the
pauses indicated in this selection from Byron:
But hush!--hark!--that deep sound breaks in once more, And nearer!--
clearer!--deadlier than before. Arm, ARM!--it is--it is the cannon's
opening roar!
It is not necessary to dwell at length upon these obvious distinctions.
You will observe that in natural conversation our words are gathered
into clusters or phrases, and we often pause to take breath between them.
So in public speech, breathe naturally and do not talk until you must
gasp for breath; nor until the audience is equally winded.
A serious word of caution must here be uttered: do not overwork the
pause. To do so will make your speech heavy and stilted. And do not
think that pause can transmute commonplace thoughts into great and
dignified utterance. A grand manner combined with insignificant ideas is
like harnessing a Hambletonian with an ass. You remember the farcical
old school declamation, "A Midnight Murder," that proceeded in
grandiose manner to a thrilling climax, and ended--"and relentlessly
murdered--a mosquito!"
The pause, dramatically handled, always drew a laugh from the tolerant
hearers. This is all very well in farce, but such anti-climax becomes
painful when the speaker falls from the sublime to the ridiculous quite
unintentionally. The pause, to be effective in some other manner than in
that of the boomerang, must precede or follow a thought that is really
worth while, or at least an idea whose bearing upon the rest of the
speech is important.
William Pittenger relates in his volume, "Extempore Speech," an
instance of the unconsciously farcical use of the pause by a really great
American statesman and orator. "He had visited Niagara Falls and was to
make an oration at Buffalo the same day, but, unfortunately, he sat too
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
long over the wine after dinner. When he arose to speak, the oratorical
instinct struggled with difficulties, as he declared, 'Gentlemen, I have
been to look upon your mag--mag--magnificent cataract, one hundred--
and forty--seven--feet high! Gentlemen, Greece and Rome in their
palmiest days never had a cataract one hundred--and forty--seven--feet
high!'"
QUESTIONS AND EXERCISES
1. Name four methods for destroying monotony and gaining power in
speaking.
2. What are the four special effects of pause?
3. Note the pauses in a conversation, play, or speech. Were they the best
that could have been used? Illustrate.
4. Read aloud selections on pages 50-54, paying special attention to
pause.
5. Read the following without making any pauses. Reread correctly and
note the difference:
Soon the night will pass; and when, of the Sentinel on the ramparts of
Liberty the anxious ask: | "Watchman, what of the night?" his answer will
be | "Lo, the morn appeareth."
Knowing the price we must pay, | the sacrifice | we must make, | the
burdens | we must carry, | the assaults | we must endure, | knowing full
well the cost, | yet we enlist, and we enlist | for the war. | For we know
the justice of our cause, | and we know, too, its certain triumph. |
Not reluctantly, then, | but eagerly, | not with faint hearts, | but strong, do
we now advance upon the enemies of the people. | For the call that
comes to us is the call that came to our fathers. | As they responded, so
shall we.
"He hath sounded forth a trumpet | that shall never call retreat, He is
sifting out the hearts of men | before His judgment seat. Oh, be swift |
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
our souls to answer Him, | be jubilant our feet, Our God | is marching
on."
--ALBERT J. BEVERIDGE, From his speech as temporary chairman
of Progressive National Convention, Chicago, 1912.
6. Bring out the contrasting ideas in the following by using the pause:
Contrast now the circumstances of your life and mine, gently and with
temper, Æschines; and then ask these people whose fortune they would
each of them prefer. You taught reading, I went to school: you
performed initiations, I received them: you danced in the chorus, I
furnished it: you were assembly-clerk, I was a speaker: you acted third
parts, I heard you: you broke down, and I hissed: you have worked as a
statesman for the enemy, I for my country. I pass by the rest; but this very
day I am on my probation for a crown, and am acknowledged to be
innocent of all offence; while you are already judged to be a pettifogger,
and the question is, whether you shall continue that trade, or at once be
silenced by not getting a fifth part of the votes. A happy fortune, do you
see, you have enjoyed, that you should denounce mine as miserable!
--DEMOSTHENES.
7. After careful study and practice, mark the pauses in the following:
The past rises before me like a dream. Again we are in the great struggle
for national life. We hear the sounds of preparation--the music of the
boisterous drums, the silver voices of heroic bugles. We see thousands
of assemblages, and hear the appeals of orators; we see the pale cheeks
of women and the flushed faces of men; and in those assemblages we see
all the dead whose dust we have covered with flowers. We lose sight of
them no more. We are with them when they enlist in the great army of
freedom. We see them part from those they love. Some are walking for
the last time in quiet woody places with the maiden they adore. We hear
the whisperings and the sweet vows of eternal love as they lingeringly
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
part forever. Others are bending over cradles, kissing babies that are
asleep. Some are receiving the blessings of old men. Some are parting
from those who hold them and press them to their hearts again and again,
and say nothing; and some are talking with wives, and endeavoring with
brave words spoken in the old tones to drive from their hearts the awful
fear. We see them part. We see the wife standing in the door, with the
babe in her arms--standing in the sunlight sobbing; at the turn of the road
a hand waves--she answers by holding high in her loving hands the child.
He is gone--and forever.
--ROBERT J. INGERSOLL, to the Soldiers of Indianapolis.
8. Where would you pause in the following selections? Try pausing in
different places and note the effect it gives.
The moving finger writes; and having writ moves on: nor all your piety
nor wit shall lure it back to cancel half a line, nor all your tears wash out
a word of it.
The history of womankind is a story of abuse. For ages men beat, sold,
and abused their wives and daughters like cattle. The Spartan mother that
gave birth to one of her own sex disgraced herself; the girl babies were
often deserted in the mountains to starve; China bound and deformed
their feet; Turkey veiled their faces; America denied them equal
educational advantages with men. Most of the world still refuses them
the right to participate in the government and everywhere women bear
the brunt of an unequal standard of morality.
But the women are on the march. They are walking upward to the sunlit
plains where the thinking people rule. China has ceased binding their
feet. In the shadow of the Harem Turkey has opened a school for girls.
America has given the women equal educational advantages, and
America, we believe, will enfranchise them.
We can do little to help and not much to hinder this great movement. The
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
thinking people have put their O.K. upon it. It is moving forward to its
goal just as surely as this old earth is swinging from the grip of winter
toward the spring's blossoms and the summer's harvest.[1]
9. Read aloud the following address, paying careful attention to pause
wherever the emphasis may thereby be heightened.
THE IRREPRESSIBLE CONFLICT
... At last, the Republican party has appeared. It avows, now, as the
Republican party of 1800 did, in one word, its faith and its works,
"Equal and exact justice to all men." Even when it first entered the field,
only half organized, it struck a blow which only just failed to secure
complete and triumphant victory. In this, its second campaign, it has
already won advantages which render that triumph now both easy and
certain. The secret of its assured success lies in that very characteristic
which, in the mouth of scoffers, constitutes its great and lasting
imbecility and reproach. It lies in the fact that it is a party of one idea;
but that is a noble one--an idea that fills and expands all generous souls;
the idea of equality of all men before human tribunals and human laws,
as they all are equal before the Divine tribunal and Divine laws.
I know, and you know, that a revolution has begun. I know, and all the
world knows, that revolutions never go backward. Twenty senators and a
hundred representatives proclaim boldly in Congress to-day sentiments
and opinions and principles of freedom which hardly so many men, even
in this free State, dared to utter in their own homes twenty years ago.
While the government of the United States, under the conduct of the
Democratic party, has been all that time surrendering one plain and castle
after another to slavery, the people of the United States have been no less
steadily and perseveringly gathering together the forces with which to
recover back again all the fields and all the castles which have been lost,
and to confound and overthrow, by one decisive blow, the betrayers of
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
CHAPTER VII
EFFICIENCY THROUGH INFLECTION
How soft the music of those village bells, Falling at intervals upon the
ear In cadence sweet; now dying all away, Now pealing loud again, and
louder still, Clear and sonorous, as the gale comes on! With easy force it
opens all the cells Where Memory slept.
--WILLIAM COWPER, The Task.
Herbert Spencer remarked that "Cadence"--by which he meant the
modulation of the tones of the voice in speaking--"is the running
commentary of the emotions upon the propositions of the intellect."
How true this is will appear when we reflect that the little upward and
downward shadings of the voice tell more truly what we mean than our
words. The expressiveness of language is literally multiplied by this
subtle power to shade the vocal tones, and this voice-shading we call
inflection.
The change of pitch within a word is even more important, because more
delicate, than the change of pitch from phrase to phrase. Indeed, one
cannot be practised without the other. The bare words are only so many
bricks--inflection will make of them a pavement, a garage, or a
cathedral. It is the power of inflection to change the meaning of words
that gave birth to the old saying: "It is not so much what you say, as how
you say it."
Mrs. Jameson, the Shakespearean commentator, has given us a
penetrating example of the effect of inflection; "In her impersonation of
the part of Lady Macbeth, Mrs. Siddons adopted successively three
different intonations in giving the words 'We fail.' At first a quick
contemptuous interrogation--'We fail?' Afterwards, with the note of
admiration--'We fail,' an accent of indignant astonishment laying the
principal emphasis on the word 'we'--'we fail.' Lastly, she fixed on what I
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
For example, take the common sentence, "Oh, he's all right." Note how a
rising inflection may be made to express faint praise, or polite doubt, or
uncertainty of opinion. Then note how the same words, spoken with a
generally falling inflection may denote certainty, or good-natured
approval, or enthusiastic praise, and so on.
In general, then, we find that a bending upward of the voice will suggest
doubt and uncertainty, while a decided falling inflection will suggest that
you are certain of your ground.
Students dislike to be told that their speeches are "not so bad," spoken
with a rising inflection. To enunciate these words with a long falling
inflection would indorse the speech rather heartily.
Say good-bye to an imaginary person whom you expect to see again
tomorrow; then to a dear friend you never expect to meet again. Note the
difference in inflection.
"I have had a delightful time," when spoken at the termination of a
formal tea by a frivolous woman takes altogether different inflection
than the same words spoken between lovers who have enjoyed
themselves. Mimic the two characters in repeating this and observe the
difference.
Note how light and short the inflections are in the following brief
quotation from "Anthony the Absolute," by Samuel Mervin.
At Sea--March 28th.
This evening I told Sir Robert What's His Name he was a fool.
I was quite right in this. He is.
Every evening since the ship left Vancouver he has presided over the
round table in the middle of the smoking-room. There he sips his coffee
and liqueur, and holds forth on every subject known to the mind of man.
Each subject is his subject. He is an elderly person, with a bad face and a
drooping left eyelid.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
inflection on the emphatic words--that is, to let the voice fall to a lower
pitch on an interior vowel sound in a word. Try it on the words "every,"
"eleemosynary," and "destroy."
Use long falling inflections on the italicized words in the following
selection, noting their emphatic power. Are there any other words here
that long falling inflections would help to make expressive?
ADDRESS IN THE DARTMOUTH COLLEGE CASE
This, sir, is my case. It is the case not merely of that humble institution;
it is the case of every college in our land. It is more; it is the case of
every eleemosynary institution throughout our country--of all those
great charities founded by the piety of our ancestors to alleviate human
misery and scatter blessings along the pathway of life. Sir, you may
destroy this little institution--it is weak, it is in your hands. I know it is
one of the lesser lights in the literary horizon of our country. You may
put it out. But if you do you must carry through your work; you must
extinguish, one after another, all those great lights of science which, for
more than a century, have thrown their radiance over our land!
It is, sir, as I have said, a small college, and yet--there are those who love
it!
Sir, I know not how others may feel, but as for myself when I see my
alma mater surrounded, like Cæsar in the senate house, by those who are
reiterating stab after stab, I would not for this right hand have her turn
to me and say, And thou, too, my son!
--DANIEL WEBSTER.
Be careful not to over-inflect. Too much modulation produces an
unpleasant effect of artificiality, like a mature matron trying to be
kittenish. It is a short step between true expression and unintentional
burlesque. Scrutinize your own tones. Take a single expression like "Oh,
no!" or "Oh, I see," or "Indeed," and by patient self-examination see how
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
love liberty with stronger hate and love to-day than ever before. The
Government is not weakened, it is made stronger....
And now the martyr is moving in triumphal march, mightier than when
alive. The nation rises up at every stage of his coming. Cities and states
are his pall-bearers, and the cannon beats the hours with solemn
progression. Dead--dead--dead--he yet speaketh! Is Washington dead? Is
Hampden dead? Is David dead? Is any man dead that ever was fit to live?
Disenthralled of flesh, and risen to the unobstructed sphere where
passion never comes, he begins his illimitable work. His life now is
grafted upon the Infinite, and will be fruitful as no earthly life can be.
Pass on, thou that hast overcome! Your sorrows O people, are his peace!
Your bells, and bands, and muffled drums sound triumph in his ear. Wail
and weep here; God makes it echo joy and triumph there. Pass on, victor!
Four years ago, O Illinois, we took from your midst an untried man, and
from among the people; we return him to you a mighty conqueror. Not
thine any more, but the nation's; not ours, but the world's. Give him
place, ye prairies! In the midst of this great Continent his dust shall rest,
a sacred treasure to myriads who shall make pilgrimage to that shrine to
kindle anew their zeal and patriotism. Ye winds, that move over the
mighty places of the West, chant his requiem! Ye people, behold a
martyr, whose blood, as so many inarticulate words, pleads for fidelity,
for law, for liberty!
--HENRY WARD BEECHER.
THE HISTORY OF LIBERTY
The event which we commemorate is all-important, not merely in our
own annals, but in those of the world. The sententious English poet has
declared that "the proper study of mankind is man," and of all inquiries
of a temporal nature, the history of our fellow-beings is unquestionably
among the most interesting. But not all the chapters of human history are
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
alike important. The annals of our race have been filled up with incidents
which concern not, or at least ought not to concern, the great company
of mankind. History, as it has often been written, is the genealogy of
princes, the field-book of conquerors; and the fortunes of our fellow-
men have been treated only so far as they have been affected by the
influence of the great masters and destroyers of our race. Such history is,
I will not say a worthless study, for it is necessary for us to know the
dark side as well as the bright side of our condition. But it is a
melancholy study which fills the bosom of the philanthropist and the
friend of liberty with sorrow.
But the history of liberty--the history of men struggling to be free--the
history of men who have acquired and are exercising their freedom--the
history of those great movements in the world, by which liberty has been
established and perpetuated, forms a subject which we cannot
contemplate too closely. This is the real history of man, of the human
family, of rational immortal beings....
The trial of adversity was theirs; the trial of prosperity is ours. Let us
meet it as men who know their duty and prize their blessings. Our
position is the most enviable, the most responsible, which men can fill.
If this generation does its duty, the cause of constitutional freedom is
safe. If we fail--if we fail--not only do we defraud our children of the
inheritance which we received from our fathers, but we blast the hopes
of the friends of liberty throughout our continent, throughout Europe,
throughout the world, to the end of time.
History is not without her examples of hard-fought fields, where the
banner of liberty has floated triumphantly on the wildest storm of battle.
She is without her examples of a people by whom the dear-bought
treasure has been wisely employed and safely handed down. The eyes of
the world are turned for that example to us....
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
CHAPTER VIII
CONCENTRATION IN DELIVERY
Attention is the microscope of the mental eye. Its power may be high or
low; its field of view narrow or broad. When high power is used
attention is confined within very circumscribed limits, but its action is
exceedingly intense and absorbing. It sees but few things, but these few
are observed "through and through" ... Mental energy and activity,
whether of perception or of thought, thus concentrated, act like the sun's
rays concentrated by the burning glass. The object is illumined, heated,
set on fire. Impressions are so deep that they can never be effaced.
Attention of this sort is the prime condition of the most productive
mental labor.
--DANIEL PUTNAM, Psychology.
Try to rub the top of your head forward and backward at the same time
that you are patting your chest. Unless your powers of coördination are
well developed you will find it confusing, if not impossible. The brain
needs special training before it can do two or more things efficiently at
the same instant. It may seem like splitting a hair between its north and
northwest corner, but some psychologists argue that no brain can think
two distinct thoughts, absolutely simultaneously--that what seems to be
simultaneous is really very rapid rotation from the first thought to the
second and back again, just as in the above-cited experiment the
attention must shift from one hand to the other until one or the other
movement becomes partly or wholly automatic.
Whatever is the psychological truth of this contention it is undeniable
that the mind measurably loses grip on one idea the moment the
attention is projected decidedly ahead to a second or a third idea.
A fault in public speakers that is as pernicious as it is common is that
they try to think of the succeeding sentence while still uttering the
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
and they will multiply. Center your thought on your strokes and your
tennis play will gradually improve. To concentrate is simply to attend to
one thing, and attend to nothing else. If you find that you cannot do that,
there is something wrong--attend to that first. Remove the cause and the
symptom will disappear. Read the chapter on "Will Power." Cultivate
your will by willing and then doing, at all costs. Concentrate--and you
will win.
QUESTIONS AND EXERCISES
1. Select from any source several sentences suitable for speaking aloud;
deliver them first in the manner condemned in this chapter, and second
with due regard for emphasis toward the close of each sentence.
2. Put into about one hundred words your impression of the effect
produced.
3. Tell of any peculiar methods you may have observed or heard of by
which speakers have sought to aid their powers of concentration, such as
looking fixedly at a blank spot in the ceiling, or twisting a watch charm.
4. What effect do such habits have on the audience?
5. What relation does pause bear to concentration?
6. Tell why concentration naturally helps a speaker to change pitch,
tempo, and emphasis.
7. Read the following selection through to get its meaning and spirit
clearly in your mind. Then read it aloud, concentrating solely on the
thought that you are expressing--do not trouble about the sentence or
thought that is coming. Half the troubles of mankind arise from
anticipating trials that never occur. Avoid this in speaking. Make the end
of your sentences just as strong as the beginning. CONCENTRATE.
WAR!
The last of the savage instincts is war. The cave man's club made law and
procured food. Might decreed right. Warriors were saviours.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
In Nazareth a carpenter laid down the saw and preached the brotherhood
of man. Twelve centuries afterwards his followers marched to the Holy
Land to destroy all who differed with them in the worship of the God of
Love. Triumphantly they wrote "In Solomon's Porch and in his temple
our men rode in the blood of the Saracens up to the knees of their
horses."
History is an appalling tale of war. In the seventeenth century Germany,
France, Sweden, and Spain warred for thirty years. At Magdeburg 30,000
out of 36,000 were killed regardless of sex or age. In Germany schools
were closed for a third of a century, homes burned, women outraged,
towns demolished, and the untilled land became a wilderness.
Two-thirds of Germany's property was destroyed and 18,000,000 of her
citizens were killed, because men quarrelled about the way to glorify
"The Prince of Peace." Marching through rain and snow, sleeping on the
ground, eating stale food or starving, contracting diseases and facing
guns that fire six hundred times a minute, for fifty cents a day--this is the
soldier's life.
At the window sits the widowed mother crying. Little children with
tearful faces pressed against the pane watch and wait. Their means of
livelihood, their home, their happiness is gone. Fatherless children,
broken-hearted women, sick, disabled and dead men--this is the wage of
war.
We spend more money preparing men to kill each other than we do in
teaching them to live. We spend more money building one battleship
than in the annual maintenance of all our state universities. The financial
loss resulting from destroying one another's homes in the civil war
would have built 15,000,000 houses, each costing $2,000. We pray for
love but prepare for hate. We preach peace but equip for war.
Were half the power that fills the world with terror, Were half the wealth
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
bestowed on camp and court Given to redeem this world from error,
There would be no need of arsenal and fort.
War only defers a question. No issue will ever really be settled until it is
settled rightly. Like rival "gun gangs" in a back alley, the nations of the
world, through the bloody ages, have fought over their differences.
Denver cannot fight Chicago and Iowa cannot fight Ohio. Why should
Germany be permitted to fight France, or Bulgaria fight Turkey?
When mankind rises above creeds, colors and countries, when we are
citizens, not of a nation, but of the world, the armies and navies of the
earth will constitute an international police force to preserve the peace
and the dove will take the eagle's place.
Our differences will be settled by an international court with the power
to enforce its mandates. In times of peace prepare for peace. The wages
of war are the wages of sin, and the "wages of sin is death."
--Editorial by D.C., Leslie's Weekly; used by permission.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
CHAPTER IX
FORCE
However, 'tis expedient to be wary: Indifference, certes, don't produce
distress; And rash enthusiasm in good society Were nothing but a moral
inebriety.
--BYRON, Don Juan.
You have attended plays that seemed fair, yet they did not move you, grip
you. In theatrical parlance, they failed to "get over," which means that
their message did not get over the foot-lights to the audience. There was
no punch, no jab to them--they had no force.
Of course, all this spells disaster, in big letters, not only in a stage
production but in any platform effort. Every such presentation exists
solely for the audience, and if it fails to hit them--and the expression is a
good one--it has no excuse for living; nor will it live long.
What is Force?
Some of our most obvious words open up secret meanings under
scrutiny, and this is one of them.
To begin with, we must recognize the distinction between inner and
outer force. The one is cause, the other effect. The one is spiritual, the
other physical. In this important particular, animate force differs from
inanimate force--the power of man, coming from within and expressing
itself outwardly, is of another sort from the force of Shimose powder,
which awaits some influence from without to explode it. However
susceptive to outside stimuli, the true source of power in man lies
within himself. This may seem like "mere psychology," but it has an
intensely practical bearing on public speaking, as will appear.
Not only must we discern the difference between human force and mere
physical force, but we must not confuse its real essence with some of the
things that may--and may not--accompany it. For example, loudness is
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
not force, though force at times may be attended by noise. Mere roaring
never made a good speech, yet there are moments--moments, mind you,
not minutes--when big voice power may be used with tremendous effect.
Nor is violent motion force--yet force may result in violent motion.
Hamlet counseled the players:
Nor do not saw the air too much with your hand, thus; but use all gently;
for in the very torrent, tempest, and (as I may say) whirlwind of your
passion, you must acquire and beget a temperance, that may give it
smoothness. Oh, it offends me to the soul, to hear a robustious periwig-
pated fellow tear a passion to tatters, to very rags, to split the ears of the
groundlings[2]; who, for the most part, are capable of nothing but
inexplicable dumb show, and noise. I would have such a fellow whipped
for o'er-doing Termagant; it out-herods Herod. Pray you avoid it.
Be not too tame, neither, but let your discretion be your tutor: suit the
action to the word, the word to the action; with this special observance,
that you o'erstep not the modesty of nature; for anything so overdone is
from the purpose of playing, whose end, both at the first, and now, was,
and is, to hold, as 'twere, the mirror up to Nature, to show Virtue her
own feature, Scorn her own image, and the very age and body of the time
his form and pressure. Now, this overdone, or come tardy off, though it
make the unskillful laugh, cannot but make the judicious grieve; the
censure of the which one must, in your allowance, o'erweigh a whole
theater of others. Oh, there be players that I have seen play--and heard
others praise, and that highly--not to speak it profanely, that, neither
having the accent of Christians, nor the gait of Christian, pagan, or man,
have so strutted and bellowed that I have thought some of Nature's
journeymen had made men, and not made them well, they imitated
humanity so abominably.[3]
Force is both a cause and an effect. Inner force, which must precede
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
have no force if the fire has gone out under the boiler. It matters little
how well you have mastered poise, pause, modulation, and tempo, if
your speech lacks fire it is dead. Neither a dead engine nor a dead speech
will move anybody.
Four factors of force are measurably within your control, and in that far
may be acquired: ideas, feeling about the subject, wording, and
delivery. Each of these is more or less fully discussed in this volume,
except wording, which really requires a fuller rhetorical study than can
here be ventured. It is, however, of the utmost importance that you
should be aware of precisely how wording bears upon force in a
sentence. Study "The Working Principles of Rhetoric," by John Franklin
Genung, or the rhetorical treatises of Adams Sherman Hill, of Charles
Sears Baldwin, or any others whose names may easily be learned from
any teacher.
Here are a few suggestions on the use of words to attain force:
Choice of Words
PLAIN words are more forceful than words less commonly used--juggle
has more vigor than prestidigitate.
SHORT words are stronger than long words--end has more directness
than terminate.
SAXON words are usually more forceful than Latinistic words--for
force, use wars against rather than militate against.
SPECIFIC words are stronger than general words--pressman is more
definite than printer.
CONNOTATIVE words, those that suggest more than they say, have
more power than ordinary words--"She let herself be married" expresses
more than "She married."
EPITHETS, figuratively descriptive words, are more effective than
direct names--"Go tell that old fox," has more "punch" than "Go tell that
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
The final argument for the effectiveness of force in public speech is the
fact that everything must be enlarged for the purposes of the platform--
that is why so few speeches read well in the reports on the morning after:
statements appear crude and exaggerated because they are
unaccompanied by the forceful delivery of a glowing speaker before an
audience heated to attentive enthusiasm. So in preparing your speech you
must not err on the side of mild statement--your audience will inevitably
tone down your words in the cold grey of afterthought. When Phidias
was criticised for the rough, bold outlines of a figure he had submitted
in competition, he smiled and asked that his statue and the one wrought
by his rival should be set upon the column for which the sculpture was
destined. When this was done all the exaggerations and crudities, toned
by distances, melted into exquisite grace of line and form. Each speech
must be a special study in suitability and proportion.
Omit the thunder of delivery, if you will, but like Wendell Phillips put
"silent lightning" into your speech. Make your thoughts breathe and your
words burn. Birrell said: "Emerson writes like an electrical cat emitting
sparks and shocks in every sentence." Go thou and speak likewise. Get
the "big stick" into your delivery--be forceful.
QUESTIONS AND EXERCISES
1. Illustrate, by repeating a sentence from memory, what is meant by
employing force in speaking.
2. Which in your opinion is the most important of the technical
principles of speaking that you have studied so far? Why?
3. What is the effect of too much force in a speech? Too little?
4. Note some uninteresting conversation or ineffective speech, and tell
why it failed.
5. Suggest how it might be improved.
6. Why do speeches have to be spoken with more force than do
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
conversations?
7. Read aloud the selection on page 84, using the technical principles
outlined in chapters III to VIII, but neglect to put any force behind the
interpretation. What is the result?
8. Reread several times, doing your best to achieve force.
9. Which parts of the selection on page 84 require the most force?
10. Write a five-minute speech not only discussing the errors of those
who exaggerate and those who minimize the use of force, but by
imitation show their weaknesses. Do not burlesque, but closely imitate.
11. Give a list of ten themes for public addresses, saying which seem
most likely to require the frequent use of force in delivery.
12. In your own opinion, do speakers usually err from the use of too
much or too little force?
13. Define (a) bombast; (b) bathos; (c) sentimentality; (d) squeamish.
14. Say how the foregoing words describe weaknesses in public speech.
15. Recast in twentieth-century English "Hamlet's Directions to the
Players," page 88.
16. Memorize the following extracts from Wendell Phillips' speeches,
and deliver them with the of Wendell Phillips' "silent lightning" delivery.
We are for a revolution! We say in behalf of these hunted lyings, whom
God created, and who law-abiding Webster and Winthrop have sworn
shall not find shelter in Massachusetts,--we say that they may make their
little motions, and pass their little laws in Washington, but that Faneuil
Hall repeals them in the name of humanity and the old Bay State!
*****
My advice to workingmen is this:
If you want power in this country; if you want to make yourselves felt; if
you do not want your children to wait long years before they have the
bread on the table they ought to have, the leisure in their lives they ought
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
to have, the opportunities in life they ought to have; if you don't want to
wait yourselves,--write on your banner, so that every political trimmer
can read it, so that every politician, no matter how short-sighted he may
be, can read it, "WE NEVER FORGET! If you launch the arrow of
sarcasm at labor, WE NEVER FORGET! If there is a division in
Congress, and you throw your vote in the wrong scale, WE NEVER
FORGET! You may go down on your knees, and say, 'I am sorry I did the
act'--but we will say 'IT WILL AVAIL YOU IN HEAVEN TO BE SORRY,
BUT ON THIS SIDE OF THE GRAVE, NEVER!'" So that a man in
taking up the labor question will know he is dealing with a hair-trigger
pistol, and will say, "I am to be true to justice and to man; otherwise I am
a dead duck."
*****
In Russia there is no press, no debate, no explanation of what
government does, no remonstrance allowed, no agitation of public
issues. Dead silence, like that which reigns at the summit of Mont Blanc,
freezes the whole empire, long ago described as "a despotism tempered
by assassination." Meanwhile, such despotism has unsettled the brains of
the ruling family, as unbridled power doubtless made some of the twelve
Cæsars insane; a madman, sporting with the lives and comfort of a
hundred millions of men. The young girl whispers in her mother's ear,
under a ceiled roof, her pity for a brother knouted and dragged half dead
into exile for his opinions. The next week she is stripped naked and
flogged to death in the public square. No inquiry, no explanation, no
trial, no protest, one dead uniform silence, the law of the tyrant. Where
is there ground for any hope of peaceful change? No, no! in such a land
dynamite and the dagger are the necessary and proper substitutes for
Faneuil Hall. Anything that will make the madman quake in his
bedchamber, and rouse his victims into reckless and desperate resistance.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
This is the only view an American, the child of 1620 and 1776, can take
of Nihilism. Any other unsettles and perplexes the ethics of our
civilization.
Born within sight of Bunker Hill--son of Harvard, whose first pledge
was "Truth," citizen of a republic based on the claim that no government
is rightful unless resting on the consent of the people, and which
assumes to lead in asserting the rights of humanity--I at least can say
nothing else and nothing less--no not if every tile on Cambridge roofs
were a devil hooting my words!
For practise on forceful selections, use "The Irrepressible Conflict,"
page 67; "Abraham Lincoln," page 76, "Pass Prosperity Around," page
470; "A Plea for Cuba," page 50.
FOOTNOTES:
[Footnote 2: Those who sat in the pit or the parquet.]
[Footnote 3: Hamlet, Act III, Scene 2.]
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
CHAPTER X
FEELING AND ENTHUSIASM
Enthusiasm is that secret and harmonious spirit that hovers over the
production of genius.
--ISAAC DISRAELI, Literary Character.
If you are addressing a body of scientists on such a subject as the veins in
a butterfly's wings, or on road structure, naturally your theme will not
arouse much feeling in either you or your audience. These are purely
mental subjects. But if you want men to vote for a measure that will
abolish child labor, or if you would inspire them to take up arms for
freedom, you must strike straight at their feelings. We lie on soft beds,
sit near the radiator on a cold day, eat cherry pie, and devote our
attention to one of the opposite sex, not because we have reasoned out
that it is the right thing to do, but because it feels right. No one but a
dyspeptic chooses his diet from a chart. Our feelings dictate what we
shall eat and generally how we shall act. Man is a feeling animal, hence
the public speaker's ability to arouse men to action depends almost
wholly on his ability to touch their emotions.
Negro mothers on the auction-block seeing their children sold away
from them into slavery have flamed out some of America's most stirring
speeches. True, the mother did not have any knowledge of the technique
of speaking, but she had something greater than all technique, more
effective than reason: feeling. The great speeches of the world have not
been delivered on tariff reductions or post-office appropriations. The
speeches that will live have been charged with emotional force.
Prosperity and peace are poor developers of eloquence. When great
wrongs are to be righted, when the public heart is flaming with passion,
that is the occasion for memorable speaking. Patrick Henry made an
immortal address, for in an epochal crisis he pleaded for liberty. He had
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
When Sarah Bernhardt plays a difficult role she frequently will speak to
no one from four o'clock in the afternoon until after the performance.
From the hour of four she lives her character. Booth, it is reported,
would not permit anyone to speak to him between the acts of his
Shakesperean rôles, for he was Macbeth then--not Booth. Dante, exiled
from his beloved Florence, condemned to death, lived in caves, half
starved; then Dante wrote out his heart in "The Divine Comedy." Bunyan
entered into the spirit of his "Pilgrim's Progress" so thoroughly that he
fell down on the floor of Bedford jail and wept for joy. Turner, who
lived in a garret, arose before daybreak and walked over the hills nine
miles to see the sun rise on the ocean, that he might catch the spirit of its
wonderful beauty. Wendell Phillips' sentences were full of "silent
lightning" because he bore in his heart the sorrow of five million slaves.
There is only one way to get feeling into your speaking--and whatever
else you forget, forget not this: You must actually ENTER INTO the
character you impersonate, the cause you advocate, the case you argue--
enter into it so deeply that it clothes you, enthralls you, possesses you
wholly. Then you are, in the true meaning of the word, in sympathy with
your subject, for its feeling is your feeling, you "feel with" it, and
therefore your enthusiasm is both genuine and contagious. The
Carpenter who spoke as "never man spake" uttered words born out of a
passion of love for humanity--he had entered into humanity, and thus
became Man.
But we must not look upon the foregoing words as a facile prescription
for decocting a feeling which may then be ladled out to a complacent
audience in quantities to suit the need of the moment. Genuine feeling in
a speech is bone and blood of the speech itself and not something that
may be added to it or substracted at will. In the ideal address theme,
speaker and audience become one, fused by the emotion and thought of
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
the hour.
The Need of Sympathy for Humanity
It is impossible to lay too much stress on the necessity for the speaker's
having a broad and deep tenderness for human nature. One of Victor
Hugo's biographers attributes his power as an orator and writer to his
wide sympathies and profound religious feelings. Recently we heard the
editor of Collier's Weekly speak on short-story writing, and he so often
emphasized the necessity for this broad love for humanity, this truly
religious feeling, that he apologized twice for delivering a sermon. Few
if any of the immortal speeches were ever delivered for a selfish or a
narrow cause--they were born out of a passionate desire to help
humanity; instances, Paul's address to the Athenians on Mars Hill,
Lincoln's Gettysburg speech, The Sermon on the Mount, Henry's address
before the Virginia Convention of Delegates.
The seal and sign of greatness is a desire to serve others. Self-
preservation is the first law of life, but self-abnegation is the first law of
greatness--and of art. Selfishness is the fundamental cause of all sin, it is
the thing that all great religions, all worthy philosophies, have struck at.
Out of a heart of real sympathy and love come the speeches that move
humanity.
Former United States Senator Albert J. Beveridge in an introduction to
one of the volumes of "Modern Eloquence," says: "The profoundest
feeling among the masses, the most influential element in their character,
is the religious element. It is as instinctive and elemental as the law of
self-preservation. It informs the whole intellect and personality of the
people. And he who would greatly influence the people by uttering their
unformed thoughts must have this great and unanalyzable bond of
sympathy with them."
When the men of Ulster armed themselves to oppose the passage of the
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
Home Rule Act, one of the present writers assigned to a hundred men
"Home Rule" as the topic for an address to be prepared by each. Among
this group were some brilliant speakers, several of them experienced
lawyers and political campaigners. Some of their addresses showed a
remarkable knowledge and grasp of the subject; others were clothed in
the most attractive phrases. But a clerk, without a great deal of
education and experience, arose and told how he spent his boyhood days
in Ulster, how his mother while holding him on her lap had pictured to
him Ulster's deeds of valor. He spoke of a picture in his uncle's home
that showed the men of Ulster conquering a tyrant and marching on to
victory. His voice quivered, and with a hand pointing upward he declared
that if the men of Ulster went to war they would not go alone--a great
God would go with them.
The speech thrilled and electrified the audience. It thrills yet as we recall
it. The high-sounding phrases, the historical knowledge, the
philosophical treatment, of the other speakers largely failed to arouse
any deep interest, while the genuine conviction and feeling of the modest
clerk, speaking on a subject that lay deep in his heart, not only electrified
his audience but won their personal sympathy for the cause he
advocated.
As Webster said, it is of no use to try to pretend to sympathy or feelings.
It cannot be done successfully. "Nature is forever putting a premium on
reality." What is false is soon detected as such. The thoughts and feelings
that create and mould the speech in the study must be born again when
the speech is delivered from the platform. Do not let your words say one
thing, and your voice and attitude another. There is no room here for
half-hearted, nonchalant methods of delivery. Sincerity is the very soul
of eloquence. Carlyle was right: "No Mirabeau, Napoleon, Burns,
Cromwell, no man adequate to do anything, but is first of all in right
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
earnest about it; what I call a sincere man. I should say sincerity, a great,
deep, genuine sincerity, is the first characteristic of all men in any way
heroic. Not the sincerity that calls itself sincere; ah no, that is a very poor
matter indeed; a shallow braggart, conscious sincerity, oftenest self-
conceit mainly. The great man's sincerity is of the kind he cannot speak
of--is not conscious of."
QUESTIONS AND EXERCISES
It is one thing to convince the would-be speaker that he ought to put
feeling into his speeches; often it is quite another thing for him to do it.
The average speaker is afraid to let himself go, and continually
suppresses his emotions. When you put enough feeling into your
speeches they will sound overdone to you, unless you are an experienced
speaker. They will sound too strong, if you are not used to enlarging for
platform or stage, for the delineation of the emotions must be enlarged
for public delivery.
1. Study the following speech, going back in your imagination to the
time and circumstances that brought it forth. Make it not a memorized
historical document, but feel the emotions that gave it birth. The speech
is only an effect; live over in your own heart the causes that produced it
and try to deliver it at white heat. It is not possible for you to put too
much real feeling into it, though of course it would be quite easy to rant
and fill it with false emotion. This speech, according to Thomas
Jefferson, started the ball of the Revolution rolling. Men were then
willing to go out and die for liberty.
PATRICK HENRY'S SPEECH
BEFORE THE VIRGINIA CONVENTION OF DELEGATES
Mr. President, it is natural to man to indulge in the illusions of hope. We
are apt to shut our eyes against a painful truth, and listen to the song of
that siren, till she transforms us to beasts. Is this the part of wise men,
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
have held the subject up in every light of which it is capable; but it has
been all in vain. Shall we resort to entreaty and humble supplication?
What terms shall we find which have not been already exhausted? Let us
not, I beseech you, sir, deceive ourselves longer. Sir, we have done
everything that could be done, to avert the storm which is now coming
on. We have petitioned, we have remonstrated, we have supplicated, we
have prostrated ourselves before the throne, and have implored its
interposition to arrest the tyrannical hands of the Ministry and
Parliament. Our petitions have been slighted; our remonstrances have
produced additional violence and insult; our supplications have been
disregarded, and we have been spurned with contempt from the foot of
the throne. In vain, after these things, may we indulge in the fond hope of
peace and reconciliation. There is no longer any room for hope. If we
wish to be free, if we mean to preserve inviolate those inestimable
privileges for which we have been so long contending; if we mean not
basely to abandon the noble struggle in which we have been so long
engaged, and which we have pledged ourselves never to abandon until
the glorious object of our contest shall be obtained, we must fight; I
repeat it, sir, we must fight! An appeal to arms, and to the God of Hosts,
is all that is left us!
They tell us, sir, that we are weak--"unable to cope with so formidable
an adversary"! But when shall we be stronger? Will it be the next week,
or the next year? Will it be when we are totally disarmed, and when a
British guard shall be stationed in every house? Shall we gather strength
by irresolution and inaction? Shall we acquire the means of effectual
resistance, by lying supinely on our backs, and hugging the delusive
phantom of hope, until our enemies have bound us hand and foot? Sir,
we are not weak, if we make a proper use of those means which the God
of Nature hath placed in our power. Three millions of people, armed in
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
the holy cause of Liberty, and in such a country as that which we possess,
are invincible by any force which our enemy can send against us.
Besides, sir, we shall not fight our battles alone. There is a just Power
who presides over the destinies of nations, and who will raise up friends
to fight our battles for us. The battle, sir, is not to the strong alone; it is
to the vigilant, the active, the brave. Besides, sir, we have no election. If
we were base enough to desire it, it is now too late to retire from the
contest. There is no retreat, but in submission and slavery. Our chains are
forged. Their clanking may be heard on the plains of Boston. The war is
inevitable; and let it come! I repeat it, sir, let it come! It is in vain, sir, to
extenuate the matter. Gentlemen may cry "Peace, peace!" but there is no
peace! The war is actually begun! The next gale that sweeps from the
north will bring to our ears the clash of resounding arms! Our brethren
are already in the field! Why stand we here idle? What is it that
gentlemen wish? What would they have? Is life so dear, or peace so
sweet, as to be purchased at the price of chains and slavery? Forbid it,
Almighty Powers!--I know not what course others may take; but as for
me, give me liberty or give me death!
2. Live over in your imagination all the solemnity and sorrow that
Lincoln felt at the Gettysburg cemetery. The feeling in this speech is very
deep, but it is quieter and more subdued than the preceding one. The
purpose of Henry's address was to get action; Lincoln's speech was
meant only to dedicate the last resting place of those who had acted.
Read it over and over (see page 50) until it burns in your soul. Then
commit it and repeat it for emotional expression.
3. Beecher's speech on Lincoln, page 76; Thurston's speech on "A Plea
for Cuba," page 50; and the following selection, are recommended for
practise in developing feeling in delivery.
A living force that brings to itself all the resources of imagination, all
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
CHAPTER XI
FLUENCY THROUGH PREPARATION
Animis opibusque parati--Ready in mind and resources.
--Motto of South Carolina.
In omnibus negotiis prius quam aggrediare, adhibenda est præparatio
diligens--In all matters before beginning a diligent preparation should be
made.
--CICERO, De Officiis.
Take your dictionary and look up the words that contain the Latin stem
flu--the results will be suggestive.
At first blush it would seem that fluency consists in a ready, easy use of
words. Not so--the flowing quality of speech is much more, for it is a
composite effect, with each of its prior conditions deserving of careful
notice.
The Sources of Fluency
Speaking broadly, fluency is almost entirely a matter of preparation.
Certainly, native gifts figure largely here, as in every art, but even natural
facility is dependent on the very same laws of preparation that hold good
for the man of supposedly small native endowment. Let this encourage
you if, like Moses, you are prone to complain that you are not a ready
speaker.
Have you ever stopped to analyze that expression, "a ready speaker?"
Readiness, in its prime sense, is preparedness, and they are most ready
who are best prepared. Quick firing depends more on the alert finger
than on the hair trigger. Your fluency will be in direct ratio to two
important conditions: your knowledge of what you are going to say, and
your being accustomed to telling what you know to an audience. This
gives us the second great element of fluency--to preparation must be
added the ease that arises from practise; of which more presently.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
Knowledge is Essential
Mr. Bryan is a most fluent speaker when he speaks on political problems,
tendencies of the time, and questions of morals. It is to be supposed,
however, that he would not be so fluent in speaking on the bird life of
the Florida Everglades. Mr. John Burroughs might be at his best on this
last subject, yet entirely lost in talking about international law. Do not
expect to speak fluently on a subject that you know little or nothing
about. Ctesiphon boasted that he could speak all day (a sin in itself) on
any subject that an audience would suggest. He was banished by the
Spartans.
But preparation goes beyond the getting of the facts in the case you are
to present: it includes also the ability to think and arrange your thoughts,
a full and precise vocabulary, an easy manner of speech and breathing,
absence of self-consciousness, and the several other characteristics of
efficient delivery that have deserved special attention in other parts of
this book rather than in this chapter.
Preparation may be either general or specific; usually it should be both.
A life-time of reading, of companionship with stirring thoughts, of
wrestling with the problems of life--this constitutes a general
preparation of inestimable worth. Out of a well-stored mind, and--richer
still--a broad experience, and--best of all--a warmly sympathetic heart,
the speaker will have to draw much material that no immediate study
could provide. General preparation consists of all that a man has put into
himself, all that heredity and environment have instilled into him, and--
that other rich source of preparedness for speech--the friendship of wise
companions. When Schiller returned home after a visit with Goethe a
friend remarked: "I am amazed by the progress Schiller can make within
a single fortnight." It was the progressive influence of a new friendship.
Proper friendships form one of the best means for the formation of ideas
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
thought will too. If your interest goes to the quality of your voice, they
will be regarding that instead of what your voice is uttering.
You have doubtless been adjured to "forget everything but your subject."
This advice says either too much or too little. The truth is that while on
the platform you must not forget a great many things that are not in your
subject, but you must not think of them. Your attention must
consciously go only to your message, but subconsciously you will be
attending to the points of technique which have become more or less
habitual by practise.
A nice balance between these two kinds of attention is important.
You can no more escape this law than you can live without air: Your
platform gestures, your voice, your inflection, will all be just as good as
your habit of gesture, voice, and inflection makes them--no better. Even
the thought of whether you are speaking fluently or not will have the
effect of marring your flow of speech.
Return to the opening chapter, on self-confidence, and again lay its
precepts to heart. Learn by rules to speak without thinking of rules. It is
not--or ought not to be--necessary for you to stop to think how to say
the alphabet correctly, as a matter of fact it is slightly more difficult for
you to repeat Z, Y, X than it is to say X, Y, Z--habit has established the
order. Just so you must master the laws of efficiency in speaking until it
is a second nature for you to speak correctly rather than otherwise. A
beginner at the piano has a great deal of trouble with the mechanics of
playing, but as time goes on his fingers become trained and almost
instinctively wander over the keys correctly. As an inexperienced speaker
you will find a great deal of difficulty at first in putting principles into
practise, for you will be scared, like the young swimmer, and make some
crude strokes, but if you persevere you will "win out."
Thus, to sum up, the vocabulary you have enlarged by study,[4] the ease
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
The labor unions demand a more equal distribution of the wealth that
labor creates.
6. Put the sentiments of Mr. Bryan's "Prince of Peace," on page 448, into
your own words. Honestly criticise your own effort.
7. Take any of the following quotations and make a five-minute speech
on it without pausing to prepare. The first efforts may be very lame, but
if you want speed on a typewriter, a record for a hundred-yard dash, or
facility in speaking, you must practise, practise, PRACTISE.
There lives more faith in honest doubt, Believe me, than in half the
creeds.
--TENNYSON, In Memoriam.
Howe'er it be, it seems to me, 'Tis only noble to be good. Kind hearts are
more than coronets, And simple faith than Norman blood.
--TENNYSON, Lady Clara Vere de Vere.
'Tis distance lends enchantment to the view And robes the mountain in
its azure hue.
--CAMPBELL, Pleasures of Hope.
His best companions, innocence and health, And his best riches,
ignorance of wealth.
--GOLDSMITH, The Deserted Village.
Beware of desperate steps! The darkest day, Live till tomorrow, will have
passed away.
--COWPER, Needless Alarm.
My country is the world, and my religion is to do good.
--PAINE, Rights of Man.
Trade it may help, society extend, But lures the pirate, and corrupts the
friend: It raises armies in a nation's aid, But bribes a senate, and the
land's betray'd.
--POPE, Moral Essays.[5]
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
O God, that men should put an enemy in their mouths to steal away their
brains!
--SHAKESPEARE, Othello.
It matters not how strait the gate, How charged with punishment the
scroll, I am the master of my fate, I am the captain of my soul.
--HENLEY, Invictus.
The world is so full of a number of things, I am sure we should all be
happy as kings.
--STEVENSON, A Child's Garden of Verses.
If your morals are dreary, depend upon it they are wrong.
--STEVENSON, Essays.
Every advantage has its tax. I learn to be content.
--EMERSON, Essays.
8. Make a two-minute speech on any of the following general subjects,
but you will find that your ideas will come more readily if you narrow
your subject by taking some specific phase of it. For instance, instead of
trying to speak on "Law" in general, take the proposition, "The Poor Man
Cannot Afford to Prosecute;" or instead of dwelling on "Leisure," show
how modern speed is creating more leisure. In this way you may expand
this subject list indefinitely.
GENERAL THEMES
Law. Politics. Woman's Suffrage. Initiative and Referendum. A Larger
Navy. War. Peace. Foreign Immigration. The Liquor Traffic. Labor
Unions. Strikes. Socialism. Single Tax. Tariff. Honesty. Courage. Hope.
Love. Mercy. Kindness. Justice. Progress. Machinery. Invention. Wealth.
Poverty. Agriculture. Science. Surgery. Haste. Leisure. Happiness.
Health. Business. America. The Far East. Mobs. Colleges. Sports.
Matrimony. Divorce. Child Labor. Education. Books. The Theater.
Literature. Electricity. Achievement. Failure. Public Speaking. Ideals.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
CHAPTER XII
THE VOICE
Oh, there is something in that voice that reaches The innermost recesses
of my spirit!
--LONGFELLOW, Christus.
The dramatic critic of The London Times once declared that acting is
nine-tenths voice work. Leaving the message aside, the same may justly
be said of public speaking. A rich, correctly-used voice is the greatest
physical factor of persuasiveness and power, often over-topping the
effects of reason.
But a good voice, well handled, is not only an effective possession for
the professional speaker, it is a mark of personal culture as well, and
even a distinct commercial asset. Gladstone, himself the possessor of a
deep, musical voice, has said: "Ninety men in every hundred in the
crowded professions will probably never rise above mediocrity because
the training of the voice is entirely neglected and considered of no
importance." These are words worth pondering.
There are three fundamental requisites for a good voice:
1. Ease
Signor Bonci of the Metropolitan Opera Company says that the secret of
good voice is relaxation; and this is true, for relaxation is the basis of
ease. The air waves that produce voice result in a different kind of tone
when striking against relaxed muscles than when striking constricted
muscles. Try this for yourself. Contract the muscles of your face and
throat as you do in hate, and flame out "I hate you!" Now relax as you do
when thinking gentle, tender thoughts, and say, "I love you." How
different the voice sounds.
In practising voice exercises, and in speaking, never force your tones.
Ease must be your watchword. The voice is a delicate instrument, and
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
you must not handle it with hammer and tongs. Don't make your voice
go--let it go. Don't work. Let the yoke of speech be easy and its burden
light.
Your throat should be free from strain during speech, therefore it is
necessary to avoid muscular contraction. The throat must act as a sort of
chimney or funnel for the voice, hence any unnatural constriction will
not only harm its tones but injure its health.
Nervousness and mental strain are common sources of mouth and throat
constriction, so make the battle for poise and self-confidence for which
we pleaded in the opening chapter.
But how can I relax? you ask. By simply willing to relax. Hold your arm
out straight from your shoulder. Now--withdraw all power and let it fall.
Practise relaxation of the muscles of the throat by letting your neck and
head fall forward. Roll the upper part of your body around, with the
waist line acting as a pivot. Let your head fall and roll around as you
shift the torso to different positions. Do not force your head around--
simply relax your neck and let gravity pull it around as your body moves.
Again, let your head fall forward on your breast; raise your head, letting
your jaw hang. Relax until your jaw feels heavy, as though it were a
weight hung to your face. Remember, you must relax the jaw to obtain
command of it. It must be free and flexible for the moulding of tone, and
to let the tone pass out unobstructed.
The lips also must be made flexible, to aid in the moulding of clear and
beautiful tones. For flexibility of lips repeat the syllables, mo--me. In
saying mo, bring the lips up to resemble the shape of the letter O. In
repeating me draw them back as you do in a grin. Repeat this exercise
rapidly, giving the lips as much exercise as possible.
Try the following exercise in the same manner:
Mo--E--O--E--OO--Ah.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
After this exercise has been mastered, the following will also be found
excellent for flexibility of lips:
Memorize these sounds indicated (not the expressions) so that you can
repeat them rapidly.
| A as in May. | E as in Met. | U as in Use. | A " Ah. | I " Ice. | Oi " Oil. | A "
At. | I " It. | Ou " Our. | O " No. | O " No. | OO " Ooze. | A " All. | OO "
Foot. | A " Ah. | E " Eat. | OO " Ooze. | E " Eat.
All the activity of breathing must be centered, not in the throat, but in the
middle of the body--you must breathe from the diaphragm. Note the way
you breathe when lying flat on the back, undressed in bed. You will
observe that all the activity then centers around the diaphragm. This is
the natural and correct method of breathing. By constant watchfulness
make this your habitual manner, for it will enable you to relax more
perfectly the muscles of the throat.
The next fundamental requisite for good voice is
2. Openness
If the muscles of the throat are constricted, the tone passage partially
closed, and the mouth kept half-shut, how can you expect the tone to
come out bright and clear, or even to come out at all? Sound is a series
of waves, and if you make a prison of your mouth, holding the jaws and
lips rigidly, it will be very difficult for the tone to squeeze through, and
even when it does escape it will lack force and carrying power. Open
your mouth wide, relax all the organs of speech, and let the tone flow
out easily.
Start to yawn, but instead of yawning, speak while your throat is open.
Make this open-feeling habitual when speaking--we say make because it
is a matter of resolution and of practise, if your vocal organs are healthy.
Your tone passages may be partly closed by enlarged tonsils, adenoids, or
enlarged turbinate bones of the nose. If so, a skilled physician should be
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
consulted.
The nose is an important tone passage and should be kept open and free
for perfect tones. What we call "talking through the nose" is not talking
through the nose, as you can easily demonstrate by holding your nose as
you talk. If you are bothered with nasal tones caused by growths or
swellings in the nasal passages, a slight, painless operation will remove
the obstruction. This is quite important, aside from voice, for the general
health will be much lowered if the lungs are continually starved for air.
The final fundamental requisite for good voice is
3. Forwardness
A voice that is pitched back in the throat is dark, sombre, and
unattractive. The tone must be pitched forward, but do not force it
forward. You will recall that our first principle was ease. Think the tone
forward and out. Believe it is going forward, and allow it to flow easily.
You can tell whether you are placing your tone forward or not by
inhaling a deep breath and singing ah with the mouth wide open, trying
to feel the little delicate sound waves strike the bony arch of the mouth
just above the front teeth. The sensation is so slight that you will
probably not be able to detect it at once, but persevere in your practise,
always thinking the tone forward, and you will be rewarded by feeling
your voice strike the roof of your mouth. A correct forward-placing of
the tone will do away with the dark, throaty tones that are so unpleasant,
inefficient, and harmful to the throat.
Close the lips, humming ng, im, or an. Think the tone forward. Do you
feel it strike the lips?
Hold the palm of your hand in front of your face and say vigorously
crash, dash, whirl, buzz. Can you feel the forward tones strike against
your hand? Practise until you can. Remember, the only way to get your
voice forward is to put it forward.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
Whenever you are speaking, take in deep breaths, but in such a manner
that the inhalations will be silent.
Do not try to speak too long without renewing your breath. Nature cares
for this pretty well unconsciously in conversation, and she will do the
same for you in platform speaking if you do not interfere with her
premonitions.
A certain very successful speaker developed voice carrying power by
running across country, practising his speeches as he went. The vigorous
exercise forced him to take deep breaths, and developed lung power. A
hard-fought basketball or tennis game is an efficient way of practising
deep breathing. When these methods are not convenient, we recommend
the following:
Place your hands at your sides, on the waist line.
By trying to encompass your waist with your fingers and thumbs, force
all the air out of the lungs.
Take a deep breath. Remember, all the activity is to be centered in the
middle of the body; do not raise the shoulders. As the breath is taken
your hands will be forced out.
Repeat the exercise, placing your hands on the small of the back and
forcing them out as you inhale.
Many methods for deep breathing have been given by various authorities.
Get the air into your lungs--that is the important thing.
The body acts as a sounding board for the voice just as the body of the
violin acts as a sounding board for its tones. You can increase its
vibrations by practise.
Place your finger on your lip and hum the musical scale, thinking and
placing the voice forward on the lips. Do you feel the lips vibrate? After
a little practise they will vibrate, giving a tickling sensation.
Repeat this exercise, throwing the humming sound into the nose. Hold
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
the upper part of the nose between the thumb and forefinger. Can you
feel the nose vibrate?
Placing the palm of your hand on top of your head, repeat this humming
exercise. Think the voice there as you hum in head tones. Can you feel
the vibration there?
Now place the palm of your hand on the back of your head, repeating the
foregoing process. Then try it on the chest. Always remember to think
your tone where you desire to feel the vibrations. The mere act of
thinking about any portion of your body will tend to make it vibrate.
Repeat the following, after a deep inhalation, endeavoring to feel all
portions of your body vibrate at the same time. When you have attained
this you will find that it is a pleasant sensation.
What ho, my jovial mates. Come on! We will frolic it like fairies,
frisking in the merry moonshine.
Purity of Voice
This quality is sometimes destroyed by wasting the breath. Carefully
control the breath, using only as much as is necessary for the production
of tone. Utilize all that you give out. Failure to do this results in a
breathy tone. Take in breath like a prodigal; in speaking, give it out like a
miser.
Voice Suggestions
Never attempt to force your voice when hoarse.
Do not drink cold water when speaking. The sudden shock to the heated
organs of speech will injure the voice.
Avoid pitching your voice too high--it will make it raspy. This is a
common fault. When you find your voice in too high a range, lower it.
Do not wait until you get to the platform to try this. Practise it in your
daily conversation. Repeat the alphabet, beginning A on the lowest scale
possible and going up a note on each succeeding letter, for the
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
CHAPTER XIII
VOICE CHARM
A cheerful temper joined with innocence will make beauty attractive,
knowledge delightful, and wit good-natured.
--JOSEPH ADDISON, The Tattler.
Poe said that "the tone of beauty is sadness," but he was evidently
thinking from cause to effect, not contrariwise, for sadness is rarely a
producer of beauty--that is peculiarly the province of joy.
The exquisite beauty of a sunset is not exhilarating but tends to a sort of
melancholy that is not far from delight The haunting beauty of deep,
quiet music holds more than a tinge of sadness. The lovely minor
cadences of bird song at twilight are almost depressing.
The reason we are affected to sadness by certain forms of placid beauty
is twofold: movement is stimulating and joy-producing, while quietude
leads to reflection, and reflection in turn often brings out the tone of
regretful longing for that which is past; secondly, quiet beauty produces
a vague aspiration for the relatively unattainable, yet does not stimulate
to the tremendous effort necessary to make the dimly desired state or
object ours.
We must distinguish, for these reasons, between the sadness of beauty
and the joy of beauty. True, joy is a deep, inner thing and takes in much
more than the idea of bounding, sanguine spirits, for it includes a certain
active contentedness of heart. In this chapter, however the word will
have its optimistic, exuberant connotation--we are thinking now of
vivid, bright-eyed, laughing joy.
Musical, joyous tones constitute voice charm, a subtle magnetism that is
delightfully contagious. Now it might seem to the desultory reader that
to take the lancet and cut into this alluring voice quality would be to
dissect a butterfly wing and so destroy its charm. Yet how can we induce
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
the sweetbrier, or the vine, Or the twisted eglantine; While the cock with
lively din Scatters the rear of darkness thin, And to the stack, or the barn-
door, Stoutly struts his dames before;
Oft listening how the hounds and horn Cheerly rouse the slumbering
Morn, From the side of some hoar hill, Through the high wood echoing
shrill; Sometime walking, not unseen, By hedge-row elms, on hillocks
green, Right against the eastern gate, Where the great Sun begins his
state, Robed in flames and amber light, The clouds in thousand liveries
dight, While the plowman near at hand Whistles o'er the furrowed land,
And the milkmaid singing blithe, And the mower whets his scythe, And
every shepherd tells his tale, Under the hawthorn in the dale.
THE SEA
The sea, the sea, the open sea, The blue, the fresh, the fever free; Without
a mark, without a bound, It runneth the earth's wide regions round; It
plays with the clouds, it mocks the skies, Or like a cradled creature lies.
I'm on the sea, I'm on the sea, I am where I would ever be, With the blue
above and the blue below, And silence wheresoe'er I go. If a storm
should come and awake the deep, What matter? I shall ride and sleep.
I love, oh! how I love to ride On the fierce, foaming, bursting tide,
Where every mad wave drowns the moon, And whistles aloft its tempest
tune, And tells how goeth the world below, And why the southwest wind
doth blow! I never was on the dull, tame shore But I loved the great sea
more and more, And backward flew to her billowy breast, Like a bird
that seeketh her mother's nest,-- And a mother she was and is to me, For
I was born on the open sea.
The waves were white, and red the morn, In the noisy hour when I was
born; The whale it whistled, the porpoise rolled, And the dolphins bared
their backs of gold; And never was heard such an outcry wild, As
welcomed to life the ocean child. I have lived, since then, in calm and
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
strife, Full fifty summers a rover's life, With wealth to spend, and a
power to range, But never have sought or sighed for change: And death,
whenever he comes to me, Shall come on the wide, unbounded sea!
--BARRY CORNWALL.
The sun does not shine for a few trees and flowers, but for the wide
world's joy. The lonely pine upon the mountain-top waves its sombre
boughs, and cries, "Thou art my sun." And the little meadow violet lifts
its cup of blue, and whispers with its perfumed breath, "Thou art my
sun." And the grain in a thousand fields rustles in the wind, and makes
answer, "Thou art my sun." And so God sits effulgent in Heaven, not for
a favored few, but for the universe of life; and there is no creature so
poor or so low that he may not look up with child-like confidence and
say, "My Father! Thou art mine."
--HENRY WARD BEECHER.
THE LARK
Bird of the wilderness, Blithesome and cumberless, Sweet be thy matin
o'er moorland and lea! Emblem of happiness, Blest is thy dwelling-
place: Oh, to abide in the desert with thee!
Wild is thy lay, and loud, Far in the downy cloud,-- Love gives it energy;
love gave it birth. Where, on thy dewy wing Where art thou journeying?
Thy lay is in heaven; thy love is on earth.
O'er fell and fountain sheen, O'er moor and mountain green, O'er the red
streamer that heralds the day; Over the cloudlet dim, Over the rainbow's
rim, Musical cherub, soar, singing, away!
Then, when the gloaming comes, Low in the heather blooms, Sweet will
thy welcome and bed of love be! Emblem of happiness, Blest is thy
dwelling-place. Oh, to abide in the desert with thee!
--JAMES HOGG.
In joyous conversation there is an elastic touch, a delicate stroke, upon
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
the central ideas, generally following a pause. This elastic touch adds
vivacity to the voice. If you try repeatedly, it can be sensed by feeling the
tongue strike the teeth. The entire absence of elastic touch in the voice
can be observed in the thick tongue of the intoxicated man. Try to talk
with the tongue lying still in the bottom of the mouth, and you will
obtain largely the same effect. Vivacity of utterance is gained by using
the tongue to strike off the emphatic idea with a decisive, elastic touch.
Deliver the following with decisive strokes on the emphatic ideas.
Deliver it in a vivacious manner, noting the elastic touch-action of the
tongue. A flexible, responsive tongue is absolutely essential to good
voice work.
FROM NAPOLEON'S ADDRESS TO THE DIRECTORY ON HIS
RETURN FROM EGYPT
What have you done with that brilliant France which I left you? I left
you at peace, and I find you at war. I left you victorious and I find you
defeated. I left you the millions of Italy, and I find only spoliation and
poverty. What have you done with the hundred thousand Frenchmen, my
companions in glory? They are dead!... This state of affairs cannot last
long; in less than three years it would plunge us into despotism.
Practise the following selection, for the development of elastic touch;
say it in a joyous spirit, using the exercise to develop voice charm in all
the ways suggested in this chapter.
THE BROOK
I come from haunts of coot and hern, I make a sudden sally, And sparkle
out among the fern, To bicker down a valley.
By thirty hills I hurry down, Or slip between the ridges; By twenty
thorps, a little town, And half a hundred bridges.
Till last by Philip's farm I flow To join the brimming river; For men may
come and men may go, But I go on forever.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
I chatter over stony ways, In little sharps and trebles, I bubble into
eddying bays, I babble on the pebbles.
With many a curve my banks I fret, By many a field and fallow, And
many a fairy foreland set With willow-weed and mallow.
I chatter, chatter, as I flow To join the brimming river; For men may
come and men may go, But I go on forever.
I wind about, and in and out, With here a blossom sailing, And here and
there a lusty trout, And here and there a grayling,
And here and there a foamy flake Upon me, as I travel, With many a
silvery water-break Above the golden gravel,
And draw them all along, and flow To join the brimming river, For men
may come and men may go, But I go on forever.
I steal by lawns and grassy plots, I slide by hazel covers, I move the sweet
forget-me-nots That grow for happy lovers.
I slip, I slide, I gloom, I glance, Among my skimming swallows; I make
the netted sunbeam dance Against my sandy shallows,
I murmur under moon and stars In brambly wildernesses, I linger by my
shingly bars, I loiter round my cresses;
And out again I curve and flow To join the brimming river; For men may
come and men may go, But I go on forever.
--ALFRED TENNYSON.
The children at play on the street, glad from sheer physical vitality,
display a resonance and charm in their voices quite different from the
voices that float through the silent halls of the hospitals. A skilled
physician can tell much about his patient's condition from the mere
sound of the voice. Failing health, or even physical weariness, tells
through the voice. It is always well to rest and be entirely refreshed
before attempting to deliver a public address. As to health, neither scope
nor space permits us to discuss here the laws of hygiene. There are many
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
CHAPTER XIV
DISTINCTNESS AND PRECISION OF UTTERANCE
In man speaks God.
--HESIOD, Words and Days.
And endless are the modes of speech, and far Extends from side to side
the field of words.
--HOMER, Iliad.
In popular usage the terms "pronunciation," "enunciation," and
"articulation" are synonymous, but real pronunciation includes three
distinct processes, and may therefore be defined as, the utterance of a
syllable or a group of syllables with regard to articulation,
accentuation, and enunciation.
Distinct and precise utterance is one of the most important
considerations of public speech. How preposterous it is to hear a speaker
making sounds of "inarticulate earnestness" under the contented
delusion that he is telling something to his audience! Telling? Telling
means communicating, and how can he actually communicate without
making every word distinct?
Slovenly pronunciation results from either physical deformity or habit. A
surgeon or a surgeon dentist may correct a deformity, but your own will,
working by self-observation and resolution in drill, will break a habit.
All depends upon whether you think it worth while.
Defective speech is so widespread that freedom from it is the exception.
It is painfully common to hear public speakers mutilate the king's
English. If they do not actually murder it, as Curran once said, they often
knock an i out.
A Canadian clergyman, writing in the Homiletic Review, relates that in
his student days "a classmate who was an Englishman supplied a country
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
vocal organs; and a torpid will. Anyone who is still master of himself
will know how to handle each of these defects.
The vowel sounds are the most vexing source of errors, especially where
diphthongs are found. Who has not heard such errors as are hit off in this
inimitable verse by Oliver Wendell Holmes:
Learning condemns beyond the reach of hope The careless lips that speak
of s[)o]ap for s[=o]ap; Her edict exiles from her fair abode The clownish
voice that utters r[)o]ad for r[=o]ad; Less stern to him who calls his
c[=o]at, a c[)o]at And steers his b[=o]at believing it a b[)o]at. She
pardoned one, our classic city's boast. Who said at Cambridge, m[)o]st
instead of m[=o]st, But knit her brows and stamped her angry foot To
hear a Teacher call a r[=oo]t a r[)oo]t.
The foregoing examples are all monosyllables, but bad articulation is
frequently the result of joining sounds that do not belong together. For
example, no one finds it difficult to say beauty, but many persist in
pronouncing duty as though it were spelled either dooty or juty. It is not
only from untaught speakers that we hear such slovenly articulations as
colyum for column, and pritty for pretty, but even great orators
occasionally offend quite as unblushingly as less noted mortals.
Nearly all such are errors of carelessness, not of pure ignorance--of
carelessness because the ear never tries to hear what the lips articulate. It
must be exasperating to a foreigner to find that the elemental sound ou
gives him no hint for the pronunciation of bough, cough, rough,
thorough, and through, and we can well forgive even a man of culture
who occasionally loses his way amidst the intricacies of English
articulation, but there can be no excuse for the slovenly utterance of the
simple vowel sounds which form at once the life and the beauty of our
language. He who is too lazy to speak distinctly should hold his tongue.
The consonant sounds occasion serious trouble only for those who do
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
incorrectly.
"My tex' may be foun' in the fif' and six' verses of the secon' chapter of
Titus; and the subjec' of my discourse is 'The Gover'ment of ar Homes.'"
[6]
What did this preacher do with his final consonants? This slovenly
dropping of essential sounds is as offensive as the common habit of
running words together so that they lose their individuality and
distinctness. Lighten dark, uppen down, doncher know, partic'lar,
zamination, are all too common to need comment.
Imperfect enunciation is due to lack of attention and to lazy lips. It can
be corrected by resolutely attending to the formation of syllables as they
are uttered. Flexible lips will enunciate difficult combinations of sounds
without slighting any of them, but such flexibility cannot be attained
except by habitually uttering words with distinctness and accuracy. A
daily exercise in enunciating a series of sounds will in a short time give
flexibility to the lips and alertness to the mind, so that no word will be
uttered without receiving its due complement of sound.
Returning to our definition, we see that when the sounds of a word are
properly articulated, the right syllables accented, and full value given to
each sound in its enunciation, we have correct pronunciation. Perhaps
one word of caution is needed here, lest any one, anxious to bring out
clearly every sound, should overdo the matter and neglect the unity and
smoothness of pronunciation. Be careful not to bring syllables into so
much prominence as to make words seem long and angular. The joints
must be kept decently dressed.
Before delivery, do not fail to go over your manuscript and note every
sound that may possibly be mispronounced. Consult the dictionary and
make assurance doubly sure. If the arrangement of words is unfavorable
to clear enunciation, change either words or order and do not rest until
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
Swear.
--Act I. Scene V.
6. Make a list of common errors of pronunciation, saying which are due
to faulty articulation, wrong accentuation, and incomplete enunciation.
In each case make the correction.
7. Criticise any speech you may have heard which displayed these faults.
8. Explain how the false shame of seeming to be too precise may hinder
us from cultivating perfect verbal utterance.
9. Over-precision is likewise a fault. To bring out any syllable unduly is
to caricature the word. Be moderate in reading the following:
THE LAST SPEECH OF MAXIMILIAN DE ROBESPIERRE
The enemies of the Republic call me tyrant! Were I such they would
grovel at my feet. I should gorge them with gold, I should grant them
immunity for their crimes, and they would be grateful. Were I such, the
kings we have vanquished, far from denouncing Robespierre, would lend
me their guilty support; there would be a covenant between them and
me. Tyranny must have tools. But the enemies of tyranny,--whither does
their path tend? To the tomb, and to immortality! What tyrant is my
protector? To what faction do I belong? Yourselves! What faction, since
the beginning of the Revolution, has crushed and annihilated so many
detected traitors? You, the people,--our principles--are that faction--a
faction to which I am devoted, and against which all the scoundrelism of
the day is banded!
The confirmation of the Republic has been my object; and I know that
the Republic can be established only on the eternal basis of morality.
Against me, and against those who hold kindred principles, the league is
formed. My life? Oh! my life I abandon without a regret! I have seen the
past; and I foresee the future. What friend of this country would wish to
survive the moment when he could no longer serve it,--when he could
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
CHAPTER XV
THE TRUTH ABOUT GESTURE
When Whitefield acted an old blind man advancing by slow steps toward
the edge of the precipice, Lord Chesterfield started up and cried: "Good
God, he is gone!"
--NATHAN SHEPPARD, Before an Audience.
Gesture is really a simple matter that requires observation and common
sense rather than a book of rules. Gesture is an outward expression of an
inward condition. It is merely an effect--the effect of a mental or an
emotional impulse struggling for expression through physical avenues.
You must not, however, begin at the wrong end: if you are troubled by
your gestures, or a lack of gestures, attend to the cause, not the effect. It
will not in the least help matters to tack on to your delivery a few
mechanical movements. If the tree in your front yard is not growing to
suit you, fertilize and water the soil and let the tree have sunshine.
Obviously it will not help your tree to nail on a few branches. If your
cistern is dry, wait until it rains; or bore a well. Why plunge a pump into
a dry hole?
The speaker whose thoughts and emotions are welling within him like a
mountain spring will not have much trouble to make gestures; it will be
merely a question of properly directing them. If his enthusiasm for his
subject is not such as to give him a natural impulse for dramatic action,
it will avail nothing to furnish him with a long list of rules. He may tack
on some movements, but they will look like the wilted branches nailed
to a tree to simulate life. Gestures must be born, not built. A wooden
horse may amuse the children, but it takes a live one to go somewhere.
It is not only impossible to lay down definite rules on this subject, but it
would be silly to try, for everything depends on the speech, the occasion,
the personality and feelings of the speaker, and the attitude of the
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
forefinger--just so. Plenty, and more than plenty, has been published on
this subject, giving just such silly directions. Gesture is a thing of
mentality and feeling--not a matter of geometry. Remember, whenever a
pair of shoes, a method of pronunciation, or a gesture calls attention to
itself, it is bad. When you have made really good gestures in a good
speech your hearers will not go away saying, "What beautiful gestures he
made!" but they will say, "I'll vote for that measure." "He is right--I
believe in that."
Gestures Should Be Born of the Moment
The best actors and public speakers rarely know in advance what
gestures they are going to make. They make one gesture on certain words
tonight, and none at all tomorrow night at the same point--their various
moods and interpretations govern their gestures. It is all a matter of
impulse and intelligent feeling with them--don't overlook that word
intelligent. Nature does not always provide the same kind of sunsets or
snow flakes, and the movements of a good speaker vary almost as much
as the creations of nature.
Now all this is not to say that you must not take some thought for your
gestures. If that were meant, why this chapter? When the sergeant
despairingly besought the recruit in the awkward squad to step out and
look at himself, he gave splendid advice--and worthy of personal
application. Particularly while you are in the learning days of public
speaking you must learn to criticise your own gestures. Recall them--see
where they were useless, crude, awkward, what not, and do better next
time. There is a vast deal of difference between being conscious of self
and being self-conscious.
It will require your nice discrimination in order to cultivate spontaneous
gestures and yet give due attention to practise. While you depend upon
the moment it is vital to remember that only a dramatic genius can
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
objects. A janitor putting down a window can take the attention of the
hearers from Mr. Roosevelt. By making a few movements at one side of
the stage a chorus girl may draw the interest of the spectators from a big
scene between the "leads." When our forefathers lived in caves they had
to watch moving objects, for movements meant danger. We have not yet
overcome the habit. Advertisers have taken advantage of it--witness the
moving electric light signs in any city. A shrewd speaker will respect this
law and conserve the attention of his audience by eliminating all
unnecessary movements.
Gesture Should either be Simultaneous with or Precede the Words--not
Follow Them
Lady Macbeth says: "Bear welcome in your eye, your hand, your
tongue." Reverse this order and you get comedy. Say, "There he goes,"
pointing at him after you have finished your words, and see if the result
is not comical.
Do Not Make Short, Jerky Movements
Some speakers seem to be imitating a waiter who has failed to get a tip.
Let your movements be easy, and from the shoulder, as a rule, rather than
from the elbow. But do not go to the other extreme and make too many
flowing motions--that savors of the lackadaisical.
Put a little "punch" and life into your gestures. You can not, however, do
this mechanically. The audience will detect it if you do. They may not
know just what is wrong, but the gesture will have a false appearance to
them.
Facial Expression is Important
Have you ever stopped in front of a Broadway theater and looked at the
photographs of the cast? Notice the row of chorus girls who are
supposed to be expressing fear. Their attitudes are so mechanical that the
attempt is ridiculous. Notice the picture of the "star" expressing the
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
same emotion: his muscles are drawn, his eyebrows lifted, he shrinks,
and fear shines through his eyes. That actor felt fear when the photograph
was taken. The chorus girls felt that it was time for a rarebit, and more
nearly expressed that emotion than they did fear. Incidentally, that is one
reason why they stay in the chorus.
The movements of the facial muscles may mean a great deal more than
the movements of the hand. The man who sits in a dejected heap with a
look of despair on his face is expressing his thoughts and feelings just as
effectively as the man who is waving his arms and shouting from the
back of a dray wagon. The eye has been called the window of the soul.
Through it shines the light of our thoughts and feelings.
Do Not Use Too Much Gesture
As a matter of fact, in the big crises of life we do not go through many
actions. When your closest friend dies you do not throw up your hands
and talk about your grief. You are more likely to sit and brood in dry-
eyed silence. The Hudson River does not make much noise on its way to
the sea--it is not half so loud as the little creek up in Bronx Park that a
bullfrog could leap across. The barking dog never tears your trousers--at
least they say he doesn't. Do not fear the man who waves his arms and
shouts his anger, but the man who comes up quietly with eyes flaming
and face burning may knock you down. Fuss is not force. Observe these
principles in nature and practise them in your delivery.
The writer of this chapter once observed an instructor drilling a class in
gesture. They had come to the passage from Henry VIII in which the
humbled Cardinal says: "Farewell, a long farewell to all my greatness." It
is one of the pathetic passages of literature. A man uttering such a
sentiment would be crushed, and the last thing on earth he would do
would be to make flamboyant movements. Yet this class had an
elocutionary manual before them that gave an appropriate gesture for
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
every occasion, from paying the gas bill to death-bed farewells. So they
were instructed to throw their arms out at full length on each side and
say: "Farewell, a long farewell to all my greatness." Such a gesture might
possibly be used in an after-dinner speech at the convention of a
telephone company whose lines extended from the Atlantic to the
Pacific, but to think of Wolsey's using that movement would suggest
that his fate was just.
Posture
The physical attitude to be taken before the audience really is included in
gesture. Just what that attitude should be depends, not on rules, but on
the spirit of the speech and the occasion. Senator La Follette stood for
three hours with his weight thrown on his forward foot as he leaned out
over the footlights, ran his fingers through his hair, and flamed out a
denunciation of the trusts. It was very effective. But imagine a speaker
taking that kind of position to discourse on the development of road-
making machinery. If you have a fiery, aggressive message, and will let
yourself go, nature will naturally pull your weight to your forward foot.
A man in a hot political argument or a street brawl never has to stop to
think upon which foot he should throw his weight. You may sometimes
place your weight on your back foot if you have a restful and calm
message--but don't worry about it: just stand like a man who genuinely
feels what he is saying. Do not stand with your heels close together, like
a soldier or a butler. No more should you stand with them wide apart
like a traffic policeman. Use simple good manners and common sense.
Here a word of caution is needed. We have advised you to allow your
gestures and postures to be spontaneous and not woodenly prepared
beforehand, but do not go to the extreme of ignoring the importance of
acquiring mastery of your physical movements. A muscular hand made
flexible by free movement, is far more likely to be an effective
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
Gravity will take care of them. Of course, if you want to put them
behind you, or fold them once in awhile, it is not going to ruin your
speech. Thought and feeling are the big things in speaking--not the
position of a foot or a hand. Simply put your limbs where you want
them to be--you have a will, so do not neglect to use it.
Let us reiterate, do not despise practise. Your gestures and movements
may be spontaneous and still be wrong. No matter how natural they are,
it is possible to improve them.
It is impossible for anyone--even yourself--to criticise your gestures
until after they are made. You can't prune a peach tree until it comes up;
therefore speak much, and observe your own speech. While you are
examining yourself, do not forget to study statuary and paintings to see
how the great portrayers of nature have made their subjects express ideas
through action. Notice the gestures of the best speakers and actors.
Observe the physical expression of life everywhere. The leaves on the
tree respond to the slightest breeze. The muscles of your face, the light
of your eyes, should respond to the slightest change of feeling. Emerson
says: "Every man that I meet is my superior in some way. In that I learn
of him." Illiterate Italians make gestures so wonderful and beautiful that
Booth or Barrett might have sat at their feet and been instructed. Open
your eyes. Emerson says again: "We are immersed in beauty, but our eyes
have no clear vision." Toss this book to one side; go out and watch one
child plead with another for a bite of apple; see a street brawl; observe
life in action. Do you want to know how to express victory? Watch the
victors' hands go high on election night. Do you want to plead a cause?
Make a composite photograph of all the pleaders in daily life you
constantly see. Beg, borrow, and steal the best you can get, BUT DON'T
GIVE IT OUT AS THEFT. Assimilate it until it becomes a part of you--
then let the expression come out.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
17. Criticise the gestures in any speech you have heard recently.
18. Practise flexible movement of the hand. What exercises did you find
useful?
19. Carefully observe some animal; then devise several typical gestures.
20. Write a brief dialogue between any two animals; read it aloud and
invent expressive gestures.
21. Deliver, with appropriate gestures, the quotation that heads this
chapter.
22. Read aloud the following incident, using dramatic gestures:
When Voltaire was preparing a young actress to appear in one of his
tragedies, he tied her hands to her sides with pack thread in order to
check her tendency toward exuberant gesticulation. Under this condition
of compulsory immobility she commenced to rehearse, and for some
time she bore herself calmly enough; but at last, completely carried away
by her feelings, she burst her bonds and flung up her arms. Alarmed at
her supposed neglect of his instructions, she began to apologize to the
poet; he smilingly reassured her, however; the gesture was then
admirable, because it was irrepressible.
--REDWAY, The Actor's Art.
23. Render the following with suitable gestures:
One day, while preaching, Whitefield "suddenly assumed a nautical air
and manner that were irresistible with him," and broke forth in these
words: "Well, my boys, we have a clear sky, and are making fine headway
over a smooth sea before a light breeze, and we shall soon lose sight of
land. But what means this sudden lowering of the heavens, and that dark
cloud arising from beneath the western horizon? Hark! Don't you hear
distant thunder? Don't you see those flashes of lightning? There is a
storm gathering! Every man to his duty! The air is dark!--the tempest
rages!--our masts are gone!--the ship is on her beam ends! What next?"
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
CHAPTER XVI
METHODS OF DELIVERY
The crown, the consummation, of the discourse is its delivery. Toward it
all preparation looks, for it the audience waits, by it the speaker is
judged.... All the forces of the orator's life converge in his oratory. The
logical acuteness with which he marshals the facts around his theme, the
rhetorical facility with which he orders his language, the control to
which he has attained in the use of his body as a single organ of
expression, whatever richness of acquisition and experience are his--
these all are now incidents; the fact is the sending of his message home
to his hearers.... The hour of delivery is the "supreme, inevitable hour"
for the orator. It is this fact that makes lack of adequate preparation such
an impertinence. And it is this that sends such thrills of indescribable joy
through the orator's whole being when he has achieved a success--it is
like the mother forgetting her pangs for the joy of bringing a son into the
world.
--J.B.E., How to Attract and Hold an Audience.
There are four fundamental methods of delivering an address; all others
are modifications of one or more of these: reading from manuscript,
committing the written speech and speaking from memory, speaking
from notes, and extemporaneous speech. It is impossible to say which
form of delivery is best for all speakers in all circumstances--in deciding
for yourself you should consider the occasion, the nature of the
audience, the character of your subject, and your own limitations of time
and ability. However, it is worth while warning you not to be lenient in
self-exaction. Say to yourself courageously: What others can do, I can
attempt. A bold spirit conquers where others flinch, and a trying task
challenges pluck.
Reading from Manuscript
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
he cannot give the audience the benefit of his expression. How long
would a play fill a theater if the actors held their cue-books in hand and
read their parts? Imagine Patrick Henry reading his famous speech;
Peter-the-Hermit, manuscript in hand, exhorting the crusaders;
Napoleon, constantly looking at his papers, addressing the army at the
Pyramids; or Jesus reading the Sermon on the Mount! These speakers
were so full of their subjects, their general preparation had been so richly
adequate, that there was no necessity for a manuscript, either to refer to
or to serve as "an outward and visible sign" of their preparedness. No
event was ever so dignified that it required an artificial attempt at speech
making. Call an essay by its right name, but never call it a speech.
Perhaps the most dignified of events is a supplication to the Creator. If
you ever listened to the reading of an original prayer you must have felt
its superficiality.
Regardless of what the theories may be about manuscript delivery, the
fact remains that it does not work out with efficiency. Avoid it whenever
at all possible.
Committing the Written Speech and Speaking from Memory
This method has certain points in its favor. If you have time and leisure,
it is possible to polish and rewrite your ideas until they are expressed in
clear, concise terms. Pope sometimes spent a whole day in perfecting
one couplet. Gibbon consumed twenty years gathering material for and
rewriting the "Decline and Fall of the Roman Empire." Although you
cannot devote such painstaking preparation to a speech, you should take
time to eliminate useless words, crowd whole paragraphs into a sentence
and choose proper illustrations. Good speeches, like plays, are not
written; they are rewritten. The National Cash Register Company
follows this plan with their most efficient selling organization: they
require their salesmen to memorize verbatim a selling talk. They
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
maintain that there is one best way of putting their selling arguments,
and they insist that each salesman use this ideal way rather than employ
any haphazard phrases that may come into his mind at the moment.
The method of writing and committing has been adopted by many noted
speakers; Julius Cæsar, Robert Ingersoll, and, on some occasions,
Wendell Phillips, were distinguished examples. The wonderful effects
achieved by famous actors were, of course, accomplished through the
delivery of memorized lines.
The inexperienced speaker must be warned before attempting this
method of delivery that it is difficult and trying. It requires much skill to
make it efficient. The memorized lines of the young speaker will usually
sound like memorized words, and repel.
If you want to hear an example, listen to a department store
demonstrator repeat her memorized lingo about the newest furniture
polish or breakfast food. It requires training to make a memorized
speech sound fresh and spontaneous, and, unless you have a fine native
memory, in each instance the finished product necessitates much labor.
Should you forget a part of your speech or miss a few words, you are
liable to be so confused that, like Mark Twain's guide in Rome, you will
be compelled to repeat your lines from the beginning.
On the other hand, you may be so taken up with trying to recall your
written words that you will not abandon yourself to the spirit of your
address, and so fail to deliver it with that spontaneity which is so vital to
forceful delivery.
But do not let these difficulties frighten you. If committing seems best
to you, give it a faithful trial. Do not be deterred by its pitfalls, but by
resolute practise avoid them.
One of the best ways to rise superior to these difficulties is to do as Dr.
Wallace Radcliffe often does: commit without writing the speech,
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
Chapter XVIII
) and set down the points somewhat in the fashion of a lawyer's brief, or
a preacher's outline. Here is a sample of very simple notes:
ATTENTION
I. INTRODUCTION.
Attention indispensable to the performance of any great work. Anecdote.
II. DEFINED AND ILLUSTRATED.
1. From common observation.
2. From the lives of great men {Carlyle, Robert E. Lee.}
III. ITS RELATION TO OTHER MENTAL POWERS.
1. Reason.
2. Imagination.
3. Memory.
4. Will. Anecdote.
IV. ATTENTION MAY BE CULTIVATED.
1. Involuntary attention.
2. Voluntary attention. Examples.
V. CONCLUSION.
The consequences of inattention and of attention.
Few briefs would be so precise as this one, for with experience a speaker
learns to use little tricks to attract his eye--he may underscore a catch-
word heavily, draw a red circle around a pivotal idea, enclose the key-
word of an anecdote in a wavy-lined box, and so on indefinitely. These
points are worth remembering, for nothing so eludes the swift-glancing
eye of the speaker as the sameness of typewriting, or even a regular pen-
script. So unintentional a thing as a blot on the page may help you to
remember a big "point" in your brief--perhaps by association of ideas.
An inexperienced speaker would probably require fuller notes than the
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
specimen given. Yet that way lies danger, for the complete manuscript is
but a short remove from the copious outline. Use as few notes as
possible.
They may be necessary for the time being, but do not fail to look upon
them as a necessary evil; and even when you lay them before you, refer
to them only when compelled to do so. Make your notes as full as you
please in preparation, but by all means condense them for platform use.
Extemporaneous Speech
Surely this is the ideal method of delivery. It is far and away the most
popular with the audience, and the favorite method of the most efficient
speakers.
"Extemporaneous speech" has sometimes been made to mean unprepared
speech, and indeed it is too often precisely that; but in no such sense do
we recommend it strongly to speakers old and young. On the contrary, to
speak well without notes requires all the preparation which we discussed
so fully in the chapter on "Fluency," while yet relying upon the
"inspiration of the hour" for some of your thoughts and much of your
language. You had better remember, however, that the most effective
inspiration of the hour is the inspiration you yourself bring to it, bottled
up in your spirit and ready to infuse itself into the audience.
If you extemporize you can get much closer to your audience. In a sense,
they appreciate the task you have before you and send out their sympathy.
Extemporize, and you will not have to stop and fumble around amidst
your notes--you can keep your eye afire with your message and hold
your audience with your very glance. You yourself will feel their
response as you read the effects of your warm, spontaneous words,
written on their countenances.
Sentences written out in the study are liable to be dead and cold when
resurrected before the audience. When you create as you speak you
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
conserve all the native fire of your thought. You can enlarge on one
point or omit another, just as the occasion or the mood of the audience
may demand. It is not possible for every speaker to use this, the most
difficult of all methods of delivery, and least of all can it be used
successfully without much practise, but it is the ideal towards which all
should strive.
One danger in this method is that you may be led aside from your subject
into by-paths. To avoid this peril, firmly stick to your mental outline.
Practise speaking from a memorized brief until you gain control. Join a
debating society--talk, talk, TALK, and always extemporize. You may
"make a fool of yourself" once or twice, but is that too great a price to
pay for success?
Notes, like crutches, are only a sign of weakness. Remember that the
power of your speech depends to some extent upon the view your
audience holds of you. General Grant's words as president were more
powerful than his words as a Missouri farmer. If you would appear in
the light of an authority, be one. Make notes on your brain instead of on
paper.
Joint Methods of Delivery
A modification of the second method has been adopted by many great
speakers, particularly lecturers who are compelled to speak on a wide
variety of subjects day after day; such speakers often commit their
addresses to memory but keep their manuscripts in flexible book form
before them, turning several pages at a time. They feel safer for having a
sheet-anchor to windward--but it is an anchor, nevertheless, and hinders
rapid, free sailing, though it drag never so lightly.
Other speakers throw out a still lighter anchor by keeping before them a
rather full outline of their written and committed speech.
Others again write and commit a few important parts of the address--the
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
7. Select one of the joint methods and apply it to the delivery of the same
address.
8. Which method do you prefer, and why?
9. From the list of subjects in the Appendix select a theme and deliver a
five-minute address without notes, but make careful preparation without
putting your thoughts on paper.
NOTE: It is earnestly hoped that instructors will not pass this stage of
the work without requiring of their students much practise in the
delivery of original speeches, in the manner that seems, after some
experiment, to be best suited to the student's gifts. Students who are
studying alone should be equally exacting in demand upon themselves.
One point is most important: It is easy to learn to read a speech,
therefore it is much more urgent that the pupil should have much
practise in speaking from notes and speaking without notes. At this
stage, pay more attention to manner than to matter--the succeeding
chapters take up the composition of the address. Be particularly insistent
upon frequent and thorough review of the principles of delivery
discussed in the preceding chapters.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
CHAPTER XVII
THOUGHT AND RESERVE POWER
Providence is always on the side of the last reserve.
--NAPOLEON BONAPARTE.
So mightiest powers by deepest calms are fed, And sleep, how oft, in
things that gentlest be!
--BARRY CORNWALL, The Sea in Calm.
What would happen if you should overdraw your bank account? As a
rule the check would be protested; but if you were on friendly terms with
the bank, your check might be honored, and you would be called upon to
make good the overdraft.
Nature has no such favorites, therefore extends no credits. She is as
relentless as a gasoline tank--when the "gas" is all used the machine
stops. It is as reckless for a speaker to risk going before an audience
without having something in reserve as it is for the motorist to essay a
long journey in the wilds without enough gasoline in sight.
But in what does a speaker's reserve power consist? In a well-founded
reliance on his general and particular grasp of his subject; in the quality
of being alert and resourceful in thought--particularly in the ability to
think while on his feet; and in that self-possession which makes one the
captain of all his own forces, bodily and mental.
The first of these elements, adequate preparation, and the last, self-
reliance, were discussed fully in the chapters on "Self-Confidence" and
"Fluency," so they will be touched only incidentally here; besides, the
next chapter will take up specific methods of preparation for public
speaking. Therefore the central theme of this chapter is the second of the
elements of reserve power--Thought.
The Mental Storehouse
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
cow.
When the one man in a million who can see comes along, we call him
Master. Old Mr. Holbrook, of "Cranford," asked his guest what color
ash-buds were in March; she confessed she did not know, to which the
old gentleman answered: "I knew you didn't. No more did I--an old fool
that I am!--till this young man comes and tells me. 'Black as ash-buds in
March.' And I've lived all my life in the country. More shame for me not
to know. Black; they are jet-black, madam."
"This young man" referred to by Mr. Holbrook was Tennyson.
Henry Ward Beecher said: "I do not believe that I have ever met a man on
the street that I did not get from him some element for a sermon. I never
see anything in nature which does not work towards that for which I give
the strength of my life. The material for my sermons is all the time
following me and swarming up around me."
Instead of saying only one man in a million can see, it would strike
nearer the truth to say that none of us sees with perfect understanding
more than a fraction of what passes before our eyes, yet this faculty of
acute and accurate observation is so important that no man ambitious to
lead can neglect it. The next time you are in a car, look at those who sit
opposite you and see what you can discover of their habits, occupations,
ideals, nationalities, environments, education, and so on. You may not
see a great deal the first time, but practise will reveal astonishing results.
Transmute every incident of your day into a subject for a speech or an
illustration. Translate all that you see into terms of speech. When you
can describe all that you have seen in definite words, you are seeing
clearly. You are becoming the millionth man.
De Maupassant's description of an author should also fit the public-
speaker: "His eye is like a suction pump, absorbing everything; like a
pickpocket's hand, always at work. Nothing escapes him. He is
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
you reach a certain conclusion. Subtract this truth from another and you
have a definite result. Multiply this fact by another and have a precise
product. See how many times this occurrence happens in that space of
time and you have reached a calculable dividend. In thought-processes
you perform every known problem of arithmetic and algebra. That is
why mathematics are such excellent mental gymnastics. But by the same
token, thinking is work. Thinking takes energy. Thinking requires time,
and patience, and broad information, and clearheadedness. Beyond a
miserable little surface-scratching, few people really think at all--only
one in a thousand, according to the pundit already quoted. So long as the
present system of education prevails and children are taught through the
ear rather than through the eye, so long as they are expected to remember
thoughts of others rather than think for themselves, this proportion will
continue--one man in a million will be able to see, and one in a thousand
to think.
But, however thought-less a mind has been, there is promise of better
things so soon as the mind detects its own lack of thought-power. The
first step is to stop regarding thought as "the magic of the mind," to use
Byron's expression, and see it as thought truly is--a weighing of ideas
and a placing of them in relationships to each other. Ponder this
definition and see if you have learned to think efficiently.
Habitual thinking is just that--a habit. Habit comes of doing a thing
repeatedly. The lower habits are acquired easily, the higher ones require
deeper grooves if they are to persist. So we find that the thought-habit
comes only with resolute practise; yet no effort will yield richer
dividends. Persist in practise, and whereas you have been able to think
only an inch-deep into a subject, you will soon find that you can
penetrate it a foot.
Perhaps this homely metaphor will suggest how to begin the practise of
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
the old secret of our artesian well whose abundance surges from unseen
depths.
THE USES OF BOOKS AND READING[9]
Each Kingsley approaches a stone as a jeweler approaches a casket to
unlock the hidden gems. Geikie causes the bit of hard coal to unroll the
juicy bud, the thick odorous leaves, the pungent boughs, until the bit of
carbon enlarges into the beauty of a tropic forest. That little book of
Grant Allen's called "How Plants Grow" exhibits trees and shrubs as
eating, drinking and marrying. We see certain date groves in Palestine,
and other date groves in the desert a hundred miles away, and the pollen
of the one carried upon the trade winds to the branches of the other. We
see the tree with its strange system of water-works, pumping the sap up
through pipes and mains; we see the chemical laboratory in the branches
mixing flavor for the orange in one bough, mixing the juices of the
pineapple in another; we behold the tree as a mother making each infant
acorn ready against the long winter, rolling it in swaths soft and warm as
wool blankets, wrapping it around with garments impervious to the rain,
and finally slipping the infant acorn into a sleeping bag, like those the
Eskimos gave Dr. Kane.
At length we come to feel that the Greeks were not far wrong in thinking
each tree had a dryad in it, animating it, protecting it against destruction,
dying when the tree withered. Some Faraday shows us that each drop of
water is a sheath for electric forces sufficient to charge 800,000 Leyden
jars, or drive an engine from Liverpool to London. Some Sir William
Thomson tells us how hydrogen gas will chew up a large iron spike as a
child's molars will chew off the end of a stick of candy. Thus each new
book opens up some new and hitherto unexplored realm of nature. Thus
books fulfill for us the legend of the wondrous glass that showed its
owner all things distant and all things hidden. Through books our world
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
becomes as "a bud from the bower of God's beauty; the sun as a spark
from the light of His wisdom; the sky as a bubble on the sea of His
Power." Therefore Mrs. Browning's words, "No child can be called
fatherless who has God and his mother; no youth can be called friendless
who has God and the companionship of good books."
Books also advantage us in that they exhibit the unity of progress, the
solidarity of the race, and the continuity of history. Authors lead us back
along the pathway of law, of liberty or religion, and set us down in front
of the great man in whose brain the principle had its rise. As the
discoverer leads us from the mouth of the Nile back to the headwaters of
Nyanza, so books exhibit great ideas and institutions, as they move
forward, ever widening and deepening, like some Nile feeding many
civilizations. For all the reforms of to-day go back to some reform of
yesterday. Man's art goes back to Athens and Thebes. Man's laws go back
to Blackstone and Justinian. Man's reapers and plows go back to the
savage scratching the ground with his forked stick, drawn by the wild
bullock. The heroes of liberty march forward in a solid column. Lincoln
grasps the hand of Washington. Washington received his weapons at the
hands of Hampden and Cromwell. The great Puritans lock hands with
Luther and Savonarola.
The unbroken procession brings us at length to Him whose Sermon on
the Mount was the very charter of liberty. It puts us under a divine spell
to perceive that we are all coworkers with the great men, and yet single
threads in the warp and woof of civilization. And when books have
related us to our own age, and related all the epochs to God, whose
providence is the gulf stream of history, these teachers go on to
stimulate us to new and greater achievements. Alone, man is an
unlighted candle. The mind needs some book to kindle its faculties.
Before Byron began to write he used to give half an hour to reading
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
some favorite passage. The thought of some great writer never failed to
kindle Byron into a creative glow, even as a match lights the kindlings
upon the grate. In these burning, luminous moods Byron's mind did its
best work. The true book stimulates the mind as no wine can ever
quicken the blood. It is reading that brings us to our best, and rouses
each faculty to its most vigorous life.
We recognize this as pure cream, and if it seems at first to have its
secondary source in the friendly milkman, let us not forget that the
theme is "The Uses of Books and Reading." Dr. Hillis both sees and
thinks.
It is fashionable just now to decry the value of reading. We read, we are
told, to avoid the necessity of thinking for ourselves. Books are for the
mentally lazy.
Though this is only a half-truth, the element of truth it contains is large
enough to make us pause. Put yourself through a good old Presbyterian
soul-searching self-examination, and if reading-from-thought-laziness is
one of your sins, confess it. No one can shrive you of it--but yourself.
Do penance for it by using your own brains, for it is a transgression that
dwarfs the growth of thought and destroys mental freedom. At first the
penance will be trying--but at the last you will be glad in it.
Reading should entertain, give information, or stimulate thought. Here,
however, we are chiefly concerned with information, and stimulation of
thought.
What shall I read for information?
The ample page of knowledge, as Grey tells us, is "rich with the spoils of
time," and these are ours for the price of a theatre ticket. You may
command Socrates and Marcus Aurelius to sit beside you and discourse
of their choicest, hear Lincoln at Gettysburg and Pericles at Athens,
storm the Bastile with Hugo, and wander through Paradise with Dante.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
You may explore darkest Africa with Stanley, penetrate the human heart
with Shakespeare, chat with Carlyle about heroes, and delve with the
Apostle Paul into the mysteries of faith. The general knowledge and the
inspiring ideas that men have collected through ages of toil and
experiment are yours for the asking. The Sage of Chelsea was right: "The
true university of these days is a collection of books."
To master a worth-while book is to master much else besides; few of us,
however, make perfect conquest of a volume without first owning it
physically. To read a borrowed book may be a joy, but to assign your
own book a place of its own on your own shelves--be they few or many-
-to love the book and feel of its worn cover, to thumb it over slowly,
page by page, to pencil its margins in agreement or in protest, to smile or
thrill with its remembered pungencies--no mere book borrower could
ever sense all that delight.
The reader who possesses books in this double sense finds also that his
books possess him, and the volumes which most firmly grip his life are
likely to be those it has cost him some sacrifice to own. These lightly-
come-by titles, which Mr. Fatpurse selects, perhaps by proxy, can
scarcely play the guide, philosopher and friend in crucial moments as do
the books--long coveted, joyously attained--that are welcomed into the
lives, and not merely the libraries, of us others who are at once poorer
and richer.
So it is scarcely too much to say that of all the many ways in which an
owned--a mastered--book is like to a human friend, the truest ways are
these: A friend is worth making sacrifices for, both to gain and to keep;
and our loves go out most dearly to those into whose inmost lives we
have sincerely entered.
When you have not the advantage of the test of time by which to judge
books, investigate as thoroughly as possible the authority of the books
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
you read. Much that is printed and passes current is counterfeit. "I read it
in a book" is to many a sufficient warranty of truth, but not to the
thinker. "What book?" asks the careful mind. "Who wrote it? What does
he know about the subject and what right has he to speak on it? Who
recognizes him as authority? With what other recognized authorities
does he agree or disagree?" Being caught trying to pass counterfeit
money, even unintentionally, is an unpleasant situation. Beware lest you
circulate spurious coin.
Above all, seek reading that makes you use your own brains. Such
reading must be alive with fresh points of view, packed with special
knowledge, and deal with subjects of vital interest. Do not confine your
reading to what you already know you will agree with. Opposition
wakes one up. The other road may be the better, but you will never know
it unless you "give it the once over." Do not do all your thinking and
investigating in front of given "Q.E.D.'s;" merely assembling reasons to
fill in between your theorem and what you want to prove will get you
nowhere. Approach each subject with an open mind and--once sure that
you have thought it out thoroughly and honestly--have the courage to
abide by the decision of your own thought. But don't brag about it
afterward.
No book on public speaking will enable you to discourse on the tariff if
you know nothing about the tariff. Knowing more about it than the other
man will be your only hope for making the other man listen to you.
Take a group of men discussing a governmental policy of which some
one says: "It is socialistic." That will commend the policy to Mr. A., who
believes in socialism, but condemn it to Mr. B., who does not. It may be
that neither had considered the policy beyond noticing that its surface-
color was socialistic. The chances are, furthermore, that neither Mr. A.
nor Mr. B. has a definite idea of what socialism really is, for as Robert
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
Louis Stevenson says, "Man lives not by bread alone but chiefly by catch
words." If you are of this group of men, and have observed this proposed
government policy, and investigated it, and thought about it, what you
have to say cannot fail to command their respect and approval, for you
will have shown them that you possess a grasp of your subject and--to
adopt an exceedingly expressive bit of slang--then some.
QUESTIONS AND EXERCISES
1. Robert Houdin trained his son to give one swift glance at a shop
window in passing and be able to report accurately a surprising number
of its contents. Try this several times on different windows and report
the result.
2. What effect does reserve power have on an audience?
3. What are the best methods for acquiring reserve power?
4. What is the danger of too much reading?
5. Analyze some speech that you have read or heard and notice how
much real information there is in it. Compare it with Dr. Hillis's speech
on "Brave Little Belgium," page 394.
6. Write out a three-minute speech on any subject you choose. How
much information, and what new ideas, does it contain? Compare your
speech with the extract on page 191 from Dr. Hillis's "The Uses of
Books and Reading."
7. Have you ever read a book on the practise of thinking? If so, give your
impressions of its value.
NOTE: There are a number of excellent books on the subject of thought
and the management of thought. The following are recommended as
being especially helpful: "Thinking and Learning to Think," Nathan C.
Schaeffer; "Talks to Students on the Art of Study," Cramer; "As a Man
Thinketh," Allen.
8. Define (a) logic; (b) mental philosophy (or mental science); (c)
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
CHAPTER XVIII
SUBJECT AND PREPARATION
Suit your topics to your strength, And ponder well your subject, and its
length; Nor lift your load, before you're quite aware What weight your
shoulders will, or will not, bear.
--BYRON, Hints from Horace.
Look to this day, for it is life--the very life of life. In its brief course lie
all the verities and realities of your existence: the bliss of growth, the
glory of action, the splendor of beauty. For yesterday is already a dream
and tomorrow is only a vision; but today, well lived, makes every
yesterday a dream of happiness and every tomorrow a vision of hope.
Look well, therefore, to this day. Such is the salutation of the dawn.
--From the Sanskrit.
In the chapter preceding we have seen the influence of "Thought and
Reserve Power" on general preparedness for public speech. But
preparation consists in something more definite than the cultivation of
thought-power, whether from original or from borrowed sources--it
involves a specifically acquisitive attitude of the whole life. If you
would become a full soul you must constantly take in and assimilate, for
in that way only may you hope to give out that which is worth the
hearing; but do not confuse the acquisition of general information with
the mastery of specific knowledge. Information consists of a fact or a
group of facts; knowledge is organized information--knowledge knows
a fact in relation to other facts.
Now the important thing here is that you should set all your faculties to
take in the things about you with the particular object of correlating
them and storing them for use in public speech. You must hear with the
speaker's ear, see with the speaker's eye, and choose books and
companions and sights and sounds with the speaker's purpose in view. At
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
scenes and actions that were in evidence about him. Emerson says:
"Tomorrow will be like today. Life wastes itself whilst we are preparing
to live."
Why wait for a more convenient season for this broad, general
preparation? The fifteen minutes that we spend on the car could be
profitably turned into speech-capital.
Procure a cheap edition of modern speeches, and by cutting out a few
pages each day, and reading them during the idle minute here and there,
note how soon you can make yourself familiar with the world's best
speeches. If you do not wish to mutilate your book, take it with you--
most of the epoch-making books are now printed in small volumes. The
daily waste of natural gas in the Oklahoma fields is equal to ten
thousand tons of coal. Only about three per cent of the power of the coal
that enters the furnace ever diffuses itself from your electric bulb as
light--the other ninety-seven per cent is wasted. Yet these wastes are no
larger, nor more to be lamented than the tremendous waste of time
which, if conserved would increase the speaker's powers to their nth
degree. Scientists are making three ears of corn grow where one grew
before; efficiency engineers are eliminating useless motions and
products from our factories: catch the spirit of the age and apply
efficiency to the use of the most valuable asset you possess--time. What
do you do mentally with the time you spend in dressing or in shaving?
Take some subject and concentrate your energies on it for a week by
utilizing just the spare moments that would otherwise be wasted. You
will be amazed at the result. One passage a day from the Book of Books,
one golden ingot from some master mind, one fully-possessed thought
of your own might thus be added to the treasury of your life. Do not
waste your time in ways that profit you nothing. Fill "the unforgiving
minute" with "sixty seconds' worth of distance run" and on the platform
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
probable attitude toward the theme? Who else will speak? Do I speak
first, last, or where, on the program? What are the other speakers going
to talk about? What is the nature of the auditorium? Is there a desk?
Could the subject be more effectively handled if somewhat modified?
Precisely how much time am I to fill?
It is evident that many speech-misfits of subject, speaker, occasion and
place are due to failure to ask just such pertinent questions. What should
be said, by whom, and in what circumstances, constitute ninety per cent
of efficiency in public address. No matter who asks you, refuse to be a
square peg in a round hole.
Questions of Proportion
Proportion in a speech is attained by a nice adjustment of time. How
fully you may treat your subject it is not always for you to say. Let ten
minutes mean neither nine nor eleven--though better nine than eleven, at
all events. You wouldn't steal a man's watch; no more should you steal
the time of the succeeding speaker, or that of the audience. There is no
need to overstep time-limits if you make your preparation adequate and
divide your subject so as to give each thought its due proportion of
attention--and no more. Blessed is the man that maketh short speeches,
for he shall be invited to speak again.
Another matter of prime importance is, what part of your address
demands the most emphasis. This once decided, you will know where to
place that pivotal section so as to give it the greatest strategic value, and
what degree of preparation must be given to that central thought so that
the vital part may not be submerged by non-essentials. Many a speaker
has awakened to find that he has burnt up eight minutes of a ten-minute
speech in merely getting up steam. That is like spending eighty percent of
your building-money on the vestibule of the house.
The same sense of proportion must tell you to stop precisely when you
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
interesting and usable. Most libraries contain volumes that the owner is
"going to read some day." A familiarity with even the contents of such
books on your own shelves will enable you to refer to them when you
want help. Writings read long ago should be treated in the same way--in
every chapter some surprise lurks to delight you.
In looking up a subject do not be discouraged if you do not find it
indexed or outlined in the table of contents--you are pretty sure to
discover some material under a related title.
Suppose you set to work somewhat in this way to gather references on
"Thinking:" First you look over your book titles, and there is Schaeffer's
"Thinking and Learning to Think." Near it is Kramer's "Talks to Students
on the Art of Study"--that seems likely to provide some material, and it
does. Naturally you think next of your book on psychology, and there is
help there. If you have a volume on the human intellect you will have
already turned to it. Suddenly you remember your encyclopedia and your
dictionary of quotations--and now material fairly rains upon you; the
problem is what not to use. In the encyclopedia you turn to every
reference that includes or touches or even suggests "thinking;" and in the
dictionary of quotations you do the same. The latter volume you find
peculiarly helpful because it suggests several volumes to you that are on
your own shelves--you never would have thought to look in them for
references on this subject. Even fiction will supply help, but especially
books of essays and biography. Be aware of your own resources.
To make a general index to your library does away with the necessity for
indexing individual volumes that are not already indexed.
To begin with, keep a note-book by you; or small cards and paper
cuttings in your pocket and on your desk will serve as well. The same
note-book that records the impressions of your own experiences and
thoughts will be enriched by the ideas of others.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
To be sure, this note-book habit means labor, but remember that more
speeches have been spoiled by half-hearted preparation than by lack of
talent. Laziness is an own-brother to Over-confidence, and both are your
inveterate enemies, though they pretend to be soothing friends.
Conserve your material by indexing every good idea on cards, thus:
[HW:
Socialism
Progress of S., Env. 16 S. a fallacy, 96/210 General article on S.,
Howells', Dec. 1913 "Socialism and the Franchise," Forbes "Socialism
in Ancient Life," Original Ms., Env. 102
]
On the card illustrated above, clippings are indexed by giving the number
of the envelope in which they are filed. The envelopes may be of any size
desired and kept in any convenient receptacle. On the foregoing example,
"Progress of S., Envelope 16," will represent a clipping, filed in
Envelope 16, which is, of course, numbered arbitrarily.
The fractions refer to books in your library--the numerator being the
book-number, the denominator referring to the page. Thus, "S. a fallacy,
96/210," refers to page 210 of volume 96 in your library. By some
arbitrary sign--say red ink--you may even index a reference in a public
library book.
If you preserve your magazines, important articles may be indexed by
month and year. An entire volume on a subject may be indicated like the
imaginary book by "Forbes." If you clip the articles, it is better to index
them according to the envelope system.
Your own writings and notes may be filed in envelopes with the
clippings or in a separate series.
Another good indexing system combines the library index with the
"scrap," or clipping, system by making the outside of the envelope serve
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
the same purpose as the card for the indexing of books, magazines,
clippings and manuscripts, the latter two classes of material being
enclosed in the envelopes that index them, and all filed alphabetically.
When your cards accumulate so as to make ready reference difficult
under a single alphabet, you may subdivide each letter by subordinate
guide cards marked by the vowels, A, E, I, O, U. Thus, "Antiquities"
would be filed under i in A, because A begins the word, and the second
letter, n, comes after the vowel i in the alphabet, but before o. In the
same manner, "Beecher" would be filed under e in B; and "Hydrogen"
would come under u in H.
Outlining the Address
No one can advise you how to prepare the notes for an address. Some
speakers get the best results while walking out and ruminating, jotting
down notes as they pause in their walk. Others never put pen to paper
until the whole speech has been thought out. The great majority,
however, will take notes, classify their notes, write a hasty first draft, and
then revise the speech. Try each of these methods and choose the one that
is best--for you. Do not allow any man to force you to work in his way;
but do not neglect to consider his way, for it may be better than your
own.
For those who make notes and with their aid write out the speech, these
suggestions may prove helpful:
After having read and thought enough, classify your notes by setting
down the big, central thoughts of your material on separate cards or slips
of paper. These will stand in the same relation to your subject as chapters
do to a book.
Then arrange these main ideas or heads in such an order that they will
lead effectively to the result you have in mind, so that the speech may
rise in argument, in interest, in power, by piling one fact or appeal upon
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
be before your audience, for a speech is not an essay and what will
convince and arouse in the one will not prevail in the other.
The Title
Often last of all will come that which in a sense is first of all--the title,
the name by which the speech is known. Sometimes it will be the simple
theme of the address, as "The New Americanism," by Henry Watterson;
or it may be a bit of symbolism typifying the spirit of the address, as
"Acres of Diamonds," by Russell H. Conwell; or it may be a fine phrase
taken from the body of the address, as "Pass Prosperity Around," by
Albert J. Beveridge. All in all, from whatever motive it be chosen, let the
title be fresh, short, suited to the subject, and likely to excite interest.
QUESTIONS AND EXERCISES
1. Define (a) introduction; (b) climax; (c) peroration.
2. If a thirty-minute speech would require three hours for specific
preparation, would you expect to be able to do equal justice to a speech
one-third as long in one-third the time for preparation? Give reasons.
3. Relate briefly any personal experience you may have had in conserving
time for reading and thought.
4. In the manner of a reporter or investigator, go out and get first-hand
information on some subject of interest to the public. Arrange the results
of your research in the form of an outline, or brief.
5. From a private or a public library gather enough authoritative material
on one of the following questions to build an outline for a twenty-
minute address. Take one definite side of the question, (a) "The Housing
of the Poor;" (b) "The Commission Form of Government for Cities as a
Remedy for Political Graft;" (c) "The Test of Woman's Suffrage in the
West;" (d) "Present Trends of Public Taste in Reading;" (e) "Municipal
Art;" (f) "Is the Theatre Becoming more Elevated in Tone?" (g) "The
Effects of the Magazine on Literature;" (h) "Does Modern Life Destroy
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
Ideals?" (i) "Is Competition 'the Life of Trade?'" (j) "Baseball is too
Absorbing to be a Wholesome National Game;" (k) "Summer Baseball
and Amateur Standing;" (l) "Does College Training Unfit a Woman for
Domestic Life?" (m) "Does Woman's Competition with Man in Business
Dull the Spirit of Chivalry?" (n) "Are Elective Studies Suited to High
School Courses?" (o) "Does the Modern College Prepare Men for
Preeminent Leadership?" (p) "The Y.M.C.A. in Its Relation to the Labor
Problem;" (q) "Public Speaking as Training in Citizenship."
6. Construct the outline, examining it carefully for interest, convincing
character, proportion, and climax of arrangement.
NOTE:--This exercise should be repeated until the student shows facility
in synthetic arrangement.
7. Deliver the address, if possible before an audience.
8. Make a three-hundred word report on the results, as best you are able
to estimate them.
9. Tell something of the benefits of using a periodical (or cumulative)
index.
10. Give a number of quotations, suitable for a speaker's use, that you
have memorized in off moments.
11. In the manner of the outline on page 213, analyze the address on
pages 78-79, "The History of Liberty."
12. Give an outline analysis, from notes or memory, of an address or
sermon to which you have listened for this purpose.
13. Criticise the address from a structural point of view.
14. Invent titles for any five of the themes in Exercise 5.
15. Criticise the titles of any five chapters of this book, suggesting better
ones.
16. Criticise the title of any lecture or address of which you know.
FOOTNOTES:
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
CHAPTER XIX
INFLUENCING BY EXPOSITION
Speak not at all, in any wise, till you have somewhat to speak; care not
for the reward of your speaking, but simply and with undivided mind for
the truth of your speaking.
--THOMAS CARLYLE, Essay on Biography.
A complete discussion of the rhetorical structure of public speeches
requires a fuller treatise than can be undertaken in a work of this nature,
yet in this chapter, and in the succeeding ones on "Description,"
"Narration," "Argument," and "Pleading," the underlying principles are
given and explained as fully as need be for a working knowledge, and
adequate book references are given for those who would perfect
themselves in rhetorical art.
The Nature of Exposition
In the word "expose"--to lay bare, to uncover, to show the true
inwardness of--we see the foundation-idea of "Exposition." It is the
clear and precise setting forth of what the subject really is--it is
explanation.
Exposition does not draw a picture, for that would be description. To tell
in exact terms what the automobile is, to name its characteristic parts
and explain their workings, would be exposition; so would an
explanation of the nature of "fear." But to create a mental image of a
particular automobile, with its glistening body, graceful lines, and great
speed, would be description; and so would a picturing of fear acting on
the emotions of a child at night. Exposition and description often
intermingle and overlap, but fundamentally they are distinct. Their
differences will be touched upon again in the chapter on "Description."
Exposition furthermore does not include an account of how events
happened--that is narration. When Peary lectured on his polar
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
4. Make a list of ten subjects that might be treated largely, if not entirely,
by exposition.
5. Name the six standards by which expository writing should be tried.
6. Define any one of the following: (a) storage battery; (b) "a free hand;"
(c) sail boat; (d) "The Big Stick;" (e) nonsense; (f) "a good sport;" (g)
short-story; (h) novel; (i) newspaper; (j) politician; (k) jealousy; (l) truth;
(m) matinée girl; (n) college honor system; (o) modish; (p) slum; (q)
settlement work; (r) forensic.
7. Amplify the definition by antithesis.
8. Invent two examples to illustrate the definition (question 6).
9. Invent two analogies for the same subject (question 6).
10. Make a short speech based on one of the following: (a) wages and
salary; (b) master and man; (c) war and peace; (d) home and the boarding
house; (e) struggle and victory; (f) ignorance and ambition.
11. Make a ten-minute speech on any of the topics named in question 6,
using all the methods of exposition already named.
12. Explain what is meant by discarding topics collateral and
subordinate to a subject.
13. Rewrite the jury-speech on page 224.
14. Define correlation.
15. Write an example of "classification," on any political, social,
economic, or moral issue of the day.
16. Make a brief analytical statement of Henry W. Grady's "The Race
Problem," page 36.
17. By what analytical principle did you proceed? (See page 225.)
18. Write a short, carefully generalized speech from a large amount of
data on one of the following subjects: (a) The servant girl problem; (b)
cats; (c) the baseball craze; (d) reform administrations; (e) sewing
societies; (f) coeducation; (g) the traveling salesman.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
CHAPTER XX
INFLUENCING BY DESCRIPTION
The groves of Eden vanish'd now so long, Live in description, and look
green in song.
--ALEXANDER POPE, Windsor Forest.
The moment our discourse rises above the ground-line of familiar facts,
and is inflamed with passion or exalted thought, it clothes itself in
images. A man conversing in earnest, if he watch his intellectual
processes, will find that always a material image, more or less luminous,
arises in his mind, contemporaneous with every thought, which furnishes
the vestment of the thought.... This imagery is spontaneous. It is the
blending of experience with the present action of the mind. It is proper
creation.
--RALPH WALDO EMERSON, Nature.
Like other valuable resources in public speaking, description loses its
power when carried to an extreme. Over-ornamentation makes the
subject ridiculous. A dust-cloth is a very useful thing, but why
embroider it? Whether description shall be restrained within its proper
and important limits, or be encouraged to run riot, is the personal choice
that comes before every speaker, for man's earliest literary tendency is to
depict.
The Nature of Description
To describe is to call up a picture in the mind of the hearer. "In talking of
description we naturally speak of portraying, delineating, coloring, and
all the devices of the picture painter. To describe is to visualize, hence
we must look at description as a pictorial process, whether the writer
deals with material or with spiritual objects."[19]
If you were asked to describe the rapid-fire gun you might go about it in
either of two ways: give a cold technical account of its mechanism, in
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
description, and with its methods, only so far as may be needed for the
practical purposes of the speaker.[20] The following grouping,
therefore, will not be regarded as complete, nor will it here be necessary
to add more than a word of explanation:
Description for Public Speakers
Objects { Still " " { In motion
Scenes { Still " " { Including action
Situations { Preceding change " " { During change " " { After change
Actions { Mental " " { Physical
Persons { Internal " " { External
Some of the foregoing processes will overlap, in certain instances, and
all are more likely to be found in combination than singly.
When description is intended solely to give accurate information--as to
delineate the appearance, not the technical construction, of the latest
Zeppelin airship--it is called "scientific description," and is akin to
exposition. When it is intended to present a free picture for the purpose
of making a vivid impression, it is called "artistic description." With
both of these the public speaker has to deal, but more frequently with the
latter form. Rhetoricians make still further distinctions.
Methods of Description
In public speaking, description should be mainly by suggestion, not
only because suggestive description is so much more compact and time-
saving but because it is so vivid. Suggestive expressions connote more
than they literally say--they suggest ideas and pictures to the mind of the
hearer which supplement the direct words of the speaker. When Dickens,
in his "Christmas Carol," says: "In came Mrs. Fezziwig, one vast
substantial smile," our minds complete the picture so deftly begun--a
much more effective process than that of a minutely detailed description
because it leaves a unified, vivid impression, and that is what we need.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
accompanied by the most lively action, has lingered in the mind for thirty
years after hearing Dr. T. De Witt Talmage lecture on "Big Blunders."
The crack of the bat sounds clear even today:
Get ready the bats and take your positions. Now, give us the ball. Too
low. Don't strike. Too high. Don't strike. There it comes like lightning.
Strike! Away it soars! Higher! Higher! Run! Another base! Faster! Faster!
Good! All around at one stroke!
Observe the remarkable way in which the lecturer fused speaker,
audience, spectators, and players into one excited, ecstatic whole--just as
you have found yourself starting forward in your seat at the delivery of
the ball with "three on and two down" in the ninth inning. Notice, too,
how--perhaps unconsciously--Talmage painted the scene in Homer's
characteristic style: not as having already happened, but as happening
before your eyes.
If you have attended many travel talks you must have been impressed by
the painful extremes to which the lecturers go--with a few notable
exceptions, their language is either over-ornate or crude. If you would
learn the power of words to make scenery, yes, even houses, palpitate
with poetry and human appeal, read Lafcadio Hearn, Robert Louis
Stevenson, Pierre Loti, and Edmondo De Amicis.
Blue-distant, a mountain of carven stone appeared before them,--the
Temple, lifting to heaven its wilderness of chiseled pinnacles, flinging to
the sky the golden spray of its decoration.
--LAFCADIO HEARN, Chinese Ghosts.
The stars were clear, colored, and jewel-like, but not frosty. A faint
silvery vapour stood for the Milky Way. All around me the black fir-
points stood upright and stock-still. By the whiteness of the pack-saddle
I could see Modestine walking round and round at the length of her
tether; I could hear her steadily munching at the sward; but there was not
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
another sound save the indescribable quiet talk of the runnel over the
stones.
--ROBERT LOUIS STEVENSON, Travels with a Donkey.
It was full autumn now, late autumn--with the nightfalls gloomy, and all
things growing dark early in the old cottage, and all the Breton land
looking sombre, too. The very days seemed but twilight; immeasurable
clouds, slowly passing, would suddenly bring darkness at broad noon.
The wind moaned constantly--it was like the sound of a great cathedral
organ at a distance, but playing profane airs, or despairing dirges; at
other times it would come close to the door, and lift up a howl like wild
beasts.
--PIERRE LOTI, An Iceland Fisherman.
I see the great refectory,[22] where a battalion might have drilled; I see
the long tables, the five hundred heads bent above the plates, the rapid
motion of five hundred forks, of a thousand hands, and sixteen thousand
teeth; the swarm of servants running here and there, called to, scolded,
hurried, on every side at once; I hear the clatter of dishes, the deafening
noise, the voices choked with food crying out: "Bread--bread!" and I feel
once more the formidable appetite, the herculean strength of jaw, the
exuberant life and spirits of those far-off days.[23]
--EDMONDO DE AMICIS, College Friends.
Suggestions for the Use of Description
Decide, on beginning a description, what point of view you wish your
hearers to take. One cannot see either a mountain or a man on all sides at
once. Establish a view-point, and do not shift without giving notice.
Choose an attitude toward your subject--shall it be idealized?
caricatured? ridiculed? exaggerated? defended? or described
impartially?
Be sure of your mood, too, for it will color the subject to be described.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
of the home.
Outside, there stood my friend, the master, a simple, upright man, with
no mortgage on his roof, no lien on his growing crops, master of his
land and master of himself. There was his old father, an aged, trembling
man, but happy in the heart and home of his son. And as they started to
their home, the hands of the old man went down on the young man's
shoulder, laying there the unspeakable blessing of the honored and
grateful father and ennobling it with the knighthood of the fifth
commandment.
And as they reached the door the old mother came with the sunset falling
fair on her face, and lighting up her deep, patient eyes, while her lips,
trembling with the rich music of her heart, bade her husband and son
welcome to their home. Beyond was the housewife, busy with her
household cares, clean of heart and conscience, the buckler and helpmeet
of her husband. Down the lane came the children, trooping home after
the cows, seeking as truant birds do the quiet of their home nest.
And I saw the night come down on that house, falling gently as the wings
of the unseen dove. And the old man--while a startled bird called from
the forest, and the trees were shrill with the cricket's cry, and the stars
were swarming in the sky--got the family around him, and, taking the old
Bible from the table, called them to their knees, the little baby hiding in
the folds of its mother's dress, while he closed the record of that simple
day by calling down God's benediction on that family and that home.
And while I gazed, the vision of that marble Capitol faded. Forgotten
were its treasures and its majesty and I said, "Oh, surely here in the
homes of the people are lodged at last the strength and the responsibility
of this government, the hope and the promise of this republic."
--HENRY W. GRADY.
SUGGESTIVE SCENES
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
One thing in life calls for another; there is a fitness in events and places.
The sight of a pleasant arbor puts it in our mind to sit there. One place
suggests work, another idleness, a third early rising and long rambles in
the dew. The effect of night, of any flowing water, of lighted cities, of
the peep of day, of ships, of the open ocean, calls up in the mind an army
of anonymous desires and pleasures. Something, we feel, should happen;
we know not what, yet we proceed in quest of it. And many of the
happiest hours in life fleet by us in this vain attendance on the genius of
the place and moment. It is thus that tracts of young fir, and low rocks
that reach into deep soundings, particularly delight and torture me.
Something must have happened in such places, and perhaps ages back, to
members of my race; and when I was a child I tried to invent appropriate
games for them, as I still try, just as vainly, to fit them with the proper
story. Some places speak distinctly. Certain dank gardens cry aloud for a
murder; certain old houses demand to be haunted; certain coasts are set
aside for shipwreck. Other spots again seem to abide their destiny,
suggestive and impenetrable, "miching mallecho." The inn at Burford
Bridge, with its arbours and green garden and silent, eddying river--
though it is known already as the place where Keats wrote some of his
Endymion and Nelson parted from his Emma--still seems to wait the
coming of the appropriate legend. Within these ivied walls, behind these
old green shutters, some further business smoulders, waiting for its
hour. The old Hawes Inn at the Queen's ferry makes a similar call upon
my fancy. There it stands, apart from the town, beside the pier, in a
climate of its own, half inland, half marine--in front, the ferry bubbling
with the tide and the guard-ship swinging to her anchor; behind, the old
garden with the trees. Americans seek it already for the sake of Lovel and
Oldbuck, who dined there at the beginning of the Antiquary. But you
need not tell me--that is not all; there is some story, unrecorded or not
yet complete, which must express the meaning of that inn more fully.... I
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
have lived both at the Hawes and Burford in a perpetual flutter, on the
heel, as it seemed, of some adventure that should justify the place; but
though the feeling had me to bed at night and called me again at morning
in one unbroken round of pleasure and suspense, nothing befell me in
either worth remark. The man or the hour had not yet come; but some
day, I think, a boat shall put off from the Queen's ferry, fraught with a
dear cargo, and some frosty night a horseman, on a tragic errand, rattle
with his whip upon the green shutters at the inn at Burford.
--R.L. STEVENSON, A Gossip on Romance.
FROM "MIDNIGHT IN LONDON"
Clang! Clang! Clang! the fire-bells! Bing! Bing! Bing! the alarm! In an
instant quiet turns to uproar--an outburst of noise, excitement, clamor--
bedlam broke loose; Bing! Bing! Bing! Rattle, clash and clatter. Open fly
the doors; brave men mount their boxes. Bing! Bing! Bing! They're off!
The horses tear down the street like mad. Bing! Bing! Bing! goes the
gong!
"Get out of the track! The engines are coming! For God's sake, snatch
that child from the road!"
On, on, wildly, resolutely, madly fly the steeds. Bing! Bing! the gong.
Away dash the horses on the wings of fevered fury. On whirls the
machine, down streets, around corners, up this avenue and across that
one, out into the very bowels of darkness, whiffing, wheezing, shooting
a million sparks from the stack, paving the path of startled night with a
galaxy of stars. Over the house-tops to the north, a volcanic burst of
flame shoots out, belching with blinding effect. The sky is ablaze. A
tenement house is burning. Five hundred souls are in peril. Merciful
Heaven! Spare the victims! Are the engines coming? Yes, here they are,
dashing down the street. Look! the horses ride upon the wind; eyes
bulging like balls of fire; nostrils wide open. A palpitating billow of fire,
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
4. (a) Point out its defects; (b) recast it in a more effective style; (c)
show how the one surpasses the other.
5. Make a list of ten subjects which lend themselves to description in the
style you prefer.
6. Deliver a two-minute speech on any one of them, using chiefly, but
not solely, description.
7. For one minute, look at any object, scene, action, picture, or person
you choose, take two minutes to arrange your thoughts, and then deliver
a short description--all without making written notes.
8. In what sense is description more personal than exposition?
9. Explain the difference between a scientific and an artistic description.
10. In the style of Dickens and Irving (pages 234, 235), write five
separate sentences describing five characters by means of suggestion--
one sentence to each.
11. Describe a character by means of a hint, after the manner of Chaucer
(p. 235).
12. Read aloud the following with special attention to gesture:
His very throat was moral. You saw a good deal of it. You looked over a
very low fence of white cravat (whereof no man had ever beheld the tie,
for he fastened it behind), and there it lay, a valley between two jutting
heights of collar, serene and whiskerless before you. It seemed to say, on
the part of Mr. Pecksniff, "There is no deception, ladies and gentlemen,
all is peace, a holy calm pervades me." So did his hair, just grizzled with
an iron gray, which was all brushed off his forehead, and stood bolt
upright, or slightly drooped in kindred action with his heavy eyelids. So
did his person, which was sleek though free from corpulency. So did his
manner, which was soft and oily. In a word, even his plain black suit, and
state of widower, and dangling double eye-glass, all tended to the same
purpose, and cried aloud, "Behold the moral Pecksniff!"
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
CHAPTER XXI
INFLUENCING BY NARRATION
The art of narration is the art of writing in hooks and eyes. The principle
consists in making the appropriate thought follow the appropriate
thought, the proper fact the proper fact; in first preparing the mind for
what is to come, and then letting it come.
--WALTER BAGEHOT, Literary Studies.
Our very speech is curiously historical. Most men, you may observe,
speak only to narrate; not in imparting what they have thought, which
indeed were often a very small matter, but in exhibiting what they have
undergone or seen, which is a quite unlimited one, do talkers dilate. Cut
us off from Narrative, how would the stream of conversation, even
among the wisest, languish into detached handfuls, and among the
foolish utterly evaporate! Thus, as we do nothing but enact History, we
say little but recite it.
--THOMAS CARLYLE, On History.
Only a small segment of the great field of narration offers its resources
to the public speaker, and that includes the anecdote, biographical facts,
and the narration of events in general.
Narration--more easily defined than mastered--is the recital of an
incident, or a group of facts and occurrences, in such a manner as to
produce a desired effect.
The laws of narration are few, but its successful practise involves more
of art than would at first appear--so much, indeed, that we cannot even
touch upon its technique here, but must content ourselves with an
examination of a few examples of narration as used in public speech.
In a preliminary way, notice how radically the public speaker's use of
narrative differs from that of the story-writer in the more limited scope,
absence of extended dialogue and character drawing, and freedom from
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
before the story is told and the audience is prepared to make the
comparison, point by point, as the illustration is told. Henry W. Grady
used this method in one of the anecdotes he told while delivering his
great extemporaneous address, "The New South."
Age does not endow all things with strength and virtue, nor are all new
things to be despised. The shoemaker who put over his door, "John
Smith's shop, founded 1760," was more than matched by his young rival
across the street who hung out this sign: "Bill Jones. Established 1886.
No old stock kept in this shop."
In two anecdotes, told also in "The New South," Mr. Grady illustrated
another way of enforcing the application: in both instances he split the
idea he wished to drive home, bringing in part before and part after the
recital of the story. The fact that the speaker misquoted the words of
Genesis in which the Ark is described did not seem to detract from the
burlesque humor of the story.
I bespeak the utmost stretch of your courtesy tonight. I am not troubled
about those from whom I come. You remember the man whose wife sent
him to a neighbor with a pitcher of milk, who, tripping on the top step,
fell, with such casual interruptions as the landings afforded, into the
basement, and, while picking himself up, had the pleasure of hearing his
wife call out:
"John, did you break the pitcher?
"No, I didn't," said John, "but I be dinged if I don't."
So, while those who call to me from behind may inspire me with energy,
if not with courage, I ask an indulgent hearing from you. I beg that you
will bring your full faith in American fairness and frankness to judgment
upon what I shall say. There was an old preacher once who told some
boys of the Bible lesson he was going to read in the morning. The boys,
finding the place, glued together the connecting pages. The next morning
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
he read on the bottom of one page: "When Noah was one hundred and
twenty years old he took unto himself a wife, who was"--then turning the
page--"one hundred and forty cubits long, forty cubits wide, built of
gopher wood, and covered with pitch inside and out." He was naturally
puzzled at this. He read it again, verified it, and then said, "My friends,
this is the first time I ever met this in the Bible, but I accept it as an
evidence of the assertion that we are fearfully and wonderfully made." If
I could get you to hold such faith to-night, I could proceed cheerfully to
the task I otherwise approach with a sense of consecration.
Now and then a speaker will plunge without introduction into an
anecdote, leaving the application to follow. The following illustrates this
method:
A large, slew-footed darky was leaning against the corner of the railroad
station in a Texas town when the noon whistle in the canning factory
blew and the hands hurried out, bearing their grub buckets. The darky
listened, with his head on one side until the rocketing echo had quite
died away. Then he heaved a deep sigh and remarked to himself:
"Dar she go. Dinner time for some folks--but jes' 12 o'clock fur me!"
That is the situation in thousands of American factories, large and small,
today. And why? etc., etc.
Doubtless the most frequent platform use of the anecdote is in the
pulpit. The sermon "illustration," however, is not always strictly
narrative in form, but tends to extended comparison, as the following
from Dr. Alexander Maclaren:
Men will stand as Indian fakirs do, with their arms above their heads
until they stiffen there. They will perch themselves upon pillars like
Simeon Stylites, for years, till the birds build their nests in their hair.
They will measure all the distance from Cape Comorin to Juggernaut's
temple with their bodies along the dusty road. They will wear hair shirts
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
and scourge themselves. They will fast and deny themselves. They will
build cathedrals and endow churches. They will do as many of you do,
labor by fits and starts all thru your lives at the endless task of making
yourselves ready for heaven, and winning it by obedience and by
righteousness. They will do all these things and do them gladly, rather
than listen to the humbling message that says, "You do not need to do
anything--wash." Is it your washing, or the water, that will clean you?
Wash and be clean! Naaman's cleaning was only a test of his obedience,
and a token that it was God who cleansed him. There was no power in
Jordan's waters to take away the taint of leprosy. Our cleansing is in that
blood of Jesus Christ that has the power to take away all sin, and to
make the foulest amongst us pure and clean.
One final word must be said about the introduction to the anecdote. A
clumsy, inappropriate introduction is fatal, whereas a single apt or witty
sentence will kindle interest and prepare a favorable hearing. The
following extreme illustration, by the English humorist, Captain Harry
Graham, well satirizes the stumbling manner:
The best story that I ever heard was one that I was told once in the fall of
1905 (or it may have been 1906), when I was visiting Boston--at least, I
think it was Boston; it may have been Washington (my memory is so
bad).
I happened to run across a most amusing man whose name I forget--
Williams or Wilson or Wilkins; some name like that--and he told me this
story while we were waiting for a trolley car.
I can still remember how heartily I laughed at the time; and again, that
evening, after I had gone to bed, how I laughed myself to sleep recalling
the humor of this incredibly humorous story. It was really quite
extraordinarily funny. In fact, I can truthfully affirm that it is quite the
most amusing story I have ever had the privilege of hearing.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
shot that runs away," said he, when some faltered. "Don't fire unless
fired upon, but if they want to have a war, let it begin here."
Gentlemen, you know what followed; those farmers and mechanics
"fired the shot heard round the world." A little monument covers the
bones of such as before had pledged their fortune and their sacred honor
to the Freedom of America, and that day gave it also their lives. I was
born in that little town, and bred up amid the memories of that day.
When a boy, my mother lifted me up, one Sunday, in her religious,
patriotic arms, and held me while I read the first monumental line I ever
saw--"Sacred to Liberty and the Rights of Mankind."
Since then I have studied the memorial marbles of Greece and Rome, in
many an ancient town; nay, on Egyptian obelisks have read what was
written before the Eternal raised up Moses to lead Israel out of Egypt;
but no chiseled stone has ever stirred me to such emotion as these rustic
names of men who fell "In the Sacred Cause of God and their Country."
Gentlemen, the Spirit of Liberty, the Love of Justice, were early fanned
into a flame in my boyish heart. That monument covers the bones of my
own kinsfolk; it was their blood which reddened the long, green grass at
Lexington. It was my own name which stands chiseled on that stone; the
tall captain who marshalled his fellow farmers and mechanics into stern
array, and spoke such brave and dangerous words as opened the war of
American Independence,--the last to leave the field,--was my father's
father. I learned to read out of his Bible, and with a musket he that day
captured from the foe, I learned another religious lesson, that "Rebellion
to Tyrants is Obedience to God." I keep them both "Sacred to Liberty and
the Rights of Mankind," to use them both "In the Sacred Cause of God
and my Country."
--THEODORE PARKER.
Narration of Events in General
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
for Lexington and Hancock and Adams, and evading the British patrols
who had been sent out to stop the news.
In the succeeding extract from another of Mr. Curtis's addresses, we have
a free use of allegory as illustration:
THE LEADERSHIP OF EDUCATED MEN
There is a modern English picture which the genius of Hawthorne might
have inspired. The painter calls it, "How they met themselves." A man
and a woman, haggard and weary, wandering lost in a somber wood,
suddenly meet the shadowy figures of a youth and a maid. Some
mysterious fascination fixes the gaze and stills the hearts of the
wanderers, and their amazement deepens into awe as they gradually
recognize themselves as once they were; the soft bloom of youth upon
their rounded cheeks, the dewy light of hope in their trusting eyes,
exulting confidence in their springing step, themselves blithe and radiant
with the glory of the dawn. Today, and here, we meet ourselves. Not to
these familiar scenes alone--yonder college-green with its reverend
traditions; the halcyon cove of the Seekonk, upon which the memory of
Roger Williams broods like a bird of calm; the historic bay, beating
forever with the muffled oars of Barton and of Abraham Whipple; here,
the humming city of the living; there, the peaceful city of the dead;--not
to these only or chiefly do we return, but to ourselves as we once were.
It is not the smiling freshmen of the year, it is your own beardless and
unwrinkled faces, that are looking from the windows of University Hall
and of Hope College. Under the trees upon the hill it is yourselves
whom you see walking, full of hopes and dreams, glowing with
conscious power, and "nourishing a youth sublime;" and in this familiar
temple, which surely has never echoed with eloquence so fervid and
inspiring as that of your commencement orations, it is not yonder youths
in the galleries who, as they fondly believe, are whispering to yonder
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
maids; it is your younger selves who, in the days that are no more, are
murmuring to the fairest mothers and grandmothers of those maids.
Happy the worn and weary man and woman in the picture could they
have felt their older eyes still glistening with that earlier light, and their
hearts yet beating with undiminished sympathy and aspiration. Happy we,
brethren, whatever may have been achieved, whatever left undone, if,
returning to the home of our earlier years, we bring with us the
illimitable hope, the unchilled resolution, the inextinguishable faith of
youth.
--GEORGE WILLIAM CURTIS.
QUESTIONS AND EXERCISES
1. Clip from any source ten anecdotes and state what truths they may be
used to illustrate.
2. Deliver five of these in your own language, without making any
application.
3. From the ten, deliver one so as to make the application before telling
the anecdote.
4. Deliver another so as to split the application.
5. Deliver another so as to make the application after the narration.
6. Deliver another in such a way as to make a specific application
needless.
7. Give three ways of introducing an anecdote, by saying where you
heard it, etc.
8. Deliver an illustration that is not strictly an anecdote, in the style of
Curtis's speech on page 259.
9. Deliver an address on any public character, using the forms illustrated
in this chapter.
10. Deliver an address on some historical event in the same manner.
11. Explain how the sympathies and viewpoint of the speaker will color
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
CHAPTER XXII
INFLUENCING BY SUGGESTION
Sometimes the feeling that a given way of looking at things is
undoubtedly correct prevents the mind from thinking at all.... In view of
the hindrances which certain kinds or degrees of feeling throw into the
way of thinking, it might be inferred that the thinker must suppress the
element of feeling in the inner life. No greater mistake could be made. If
the Creator endowed man with the power to think, to feel, and to will,
these several activities of the mind are not designed to be in conflict, and
so long as any one of them is not perverted or allowed to run to excess,
it necessarily aids and strengthens the others in their normal functions.
--NATHAN C. SCHAEFFER, Thinking and Learning to Think.
When we weigh, compare, and decide upon the value of any given ideas,
we reason; when an idea produces in us an opinion or an action, without
first being subjected to deliberation, we are moved by suggestion.
Man was formerly thought to be a reasoning animal, basing his actions
on the conclusions of natural logic. It was supposed that before forming
an opinion or deciding on a course of conduct he weighed at least some
of the reasons for and against the matter, and performed a more or less
simple process of reasoning. But modern research has shown that quite
the opposite is true. Most of our opinions and actions are not based
upon conscious reasoning, but are the result of suggestion. In fact, some
authorities declare that an act of pure reasoning is very rare in the
average mind. Momentous decisions are made, far-reaching actions are
determined upon, primarily by the force of suggestion.
Notice that word "primarily," for simple thought, and even mature
reasoning, often follows a suggestion accepted in the mind, and the
thinker fondly supposes that his conclusion is from first to last based on
cold logic.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
implicit confidence in the speaker. If they lack faith in him, question his
motives or knowledge, or even object to his manner they will not be
moved by his most logical conclusion and will fail to give him a just
hearing. It is all a matter of their confidence in him. Whether the
speaker finds it already in the warm, expectant look of his hearers, or
must win to it against opposition or coldness, he must gain that one
great vantage point before his suggestions take on power in the hearts of
his listeners. Confidence is the mother of Conviction.
Note in the opening of Henry W. Grady's after-dinner speech how he
attempted to secure the confidence of his audience. He created a
receptive atmosphere by a humorous story; expressed his desire to speak
with earnestness and sincerity; acknowledged "the vast interests
involved;" deprecated his "untried arm," and professed his humility.
Would not such an introduction give you confidence in the speaker,
unless you were strongly opposed to him? And even then, would it not
partly disarm your antagonism?
Mr. President:--Bidden by your invitation to a discussion of the race
problem--forbidden by occasion to make a political speech--I appreciate,
in trying to reconcile orders with propriety, the perplexity of the little
maid, who, bidden to learn to swim, was yet adjured, "Now, go, my
darling; hang your clothes on a hickory limb, and don't go near the
water."
The stoutest apostle of the Church, they say, is the missionary, and the
missionary, wherever he unfurls his flag, will never find himself in
deeper need of unction and address than I, bidden tonight to plant the
standard of a Southern Democrat in Boston's banquet hall, and to
discuss the problem of the races in the home of Phillips and of Sumner.
But, Mr. President, if a purpose to speak in perfect frankness and
sincerity; if earnest understanding of the vast interests involved; if a
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
expedition. Assert your message with implicit assurance, and your own
belief will act as so much gunpowder to drive it home.
Advertisers have long utilized this principle. "The machine you will
eventually buy," "Ask the man who owns one," "Has the strength of
Gibraltar," are publicity slogans so full of confidence that they give birth
to confidence in the mind of the reader.
It should--but may not!--go without saying that confidence must have a
solid ground of merit or there will be a ridiculous crash. It is all very
well for the "spellbinder" to claim all the precincts--the official count is
just ahead. The reaction against over-confidence and over-suggestion
ought to warn those whose chief asset is mere bluff.
A short time ago a speaker arose in a public-speaking club and asserted
that grass would spring from wood-ashes sprinkled over the soil,
without the aid of seed. This idea was greeted with a laugh, but the
speaker was so sure of his position that he reiterated the statement
forcefully several times and cited his own personal experience as proof.
One of the most intelligent men in the audience, who at first had derided
the idea, at length came to believe in it. When asked the reason for his
sudden change of attitude, he replied: "Because the speaker is so
confident." In fact, he was so confident that it took a letter from the U.S.
Department of Agriculture to dislodge his error.
If by a speaker's confidence, intelligent men can be made to believe such
preposterous theories as this where will the power of self-reliance cease
when plausible propositions are under consideration, advanced with all
the power of convincing speech?
Note the utter assurance in these selections:
I know not what course others may take, but as for me give me liberty or
give me death.
--PATRICK HENRY.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
I ne'er will ask ye quarter, and I ne'er will be your slave; But I'll swim the
sea of slaughter, till I sink beneath its wave.
--PATTEN.
Come one, come all. This rock shall fly From its firm base as soon as I.
--SIR WALTER SCOTT.
INVICTUS
Out of the night that covers me, Black as the pit from pole to pole, I
thank whatever Gods may be For my unconquerable soul.
In the fell clutch of circumstance I have not winced nor cried aloud;
Under the bludgeonings of chance My head is bloody, but unbowed.
Beyond this place of wrath and tears Looms but the Horror of the shade,
And yet the menace of the years Finds and shall find me unafraid.
It matters not how strait the gate, How charged with punishments the
scroll, I am the master of my fate; I am the captain of my soul.
--WILLIAM ERNEST HENLEY.
Authority is a factor in suggestion. We generally accept as truth, and
without criticism, the words of an authority. When he speaks,
contradictory ideas rarely arise in the mind to inhibit the action he
suggests. A judge of the Supreme Court has the power of his words
multiplied by the virtue of his position. The ideas of the U.S.
Commissioner of Immigration on his subject are much more effective
and powerful than those of a soap manufacturer, though the latter may
be an able economist.
This principle also has been used in advertising. We are told that the
physicians to two Kings have recommended Sanatogen. We are informed
that the largest bank in America, Tiffany and Co., and The State, War, and
Navy Departments, all use the Encyclopedia Britannica. The shrewd
promoter gives stock in his company to influential bankers or business
men in the community in order that he may use their examples as a
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
selling argument.
If you wish to influence your audience through suggestion, if you would
have your statements accepted without criticism or argument, you
should appear in the light of an authority--and be one. Ignorance and
credulity will remain unchanged unless the suggestion of authority be
followed promptly by facts. Don't claim authority unless you carry your
license in your pocket. Let reason support the position that suggestion
has assumed.
Advertising will help to establish your reputation--it is "up to you" to
maintain it. One speaker found that his reputation as a magazine writer
was a splendid asset as a speaker. Mr. Bryan's publicity, gained by three
nominations for the presidency and his position as Secretary of State,
helps him to command large sums as a speaker. But--back of it all, he is
a great speaker. Newspaper announcements, all kinds of advertising,
formality, impressive introductions, all have a capital effect on the
attitude of the audience. But how ridiculous are all these if a toy pistol
is advertised as a sixteen-inch gun!
Note how authority is used in the following to support the strength of
the speaker's appeal:
Professor Alfred Russell Wallace has just celebrated his 90th birthday.
Sharing with Charles Darwin the honor of discovering evolution,
Professor Wallace has lately received many and signal honors from
scientific societies. At the dinner given him in London his address was
largely made up of reminiscences. He reviewed the progress of
civilization during the last century and made a series of brilliant and
startling contrasts between the England of 1813 and the world of 1913.
He affirmed that our progress is only seeming and not real. Professor
Wallace insists that the painters, the sculptors, the architects of Athens
and Rome were so superior to the modern men that the very fragments
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
of their marbles and temples are the despair of the present day artists. He
tells us that man has improved his telescope and spectacles, but that he is
losing his eyesight; that man is improving his looms, but stiffening his
fingers; improving his automobile and his locomotive, but losing his
legs; improving his foods, but losing his digestion. He adds that the
modern white slave traffic, orphan asylums, and tenement house life in
factory towns, make a black page in the history of the twentieth century.
Professor Wallace's views are reinforced by the report of the
commission of Parliament on the causes of the deterioration of the
factory-class people. In our own country Professor Jordan warns us
against war, intemperance, overworking, underfeeding of poor children,
and disturbs our contentment with his "Harvest of Blood." Professor
Jenks is more pessimistic. He thinks that the pace, the climate, and the
stress of city life, have broken down the Puritan stock, that in another
century our old families will be extinct, and that the flood of
immigration means a Niagara of muddy waters fouling the pure springs
of American life. In his address in New Haven Professor Kellogg calls
the roll of the signs of race degeneracy and tells us that this deterioration
even indicates a trend toward race extinction.
--NEWELL DWIGHT HILLIS.
From every side come warnings to the American people. Our medical
journals are filled with danger signals; new books and magazines, fresh
from the press, tell us plainly that our people are fronting a social crisis.
Mr. Jefferson, who was once regarded as good Democratic authority,
seems to have differed in opinion from the gentleman who has addressed
us on the part of the minority. Those who are opposed to this
proposition tell us that the issue of paper money is a function of the
bank, and that the government ought to go out of the banking business. I
stand with Jefferson rather than with them, and tell them, as he did, that
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
the issue of money is a function of government, and that the banks ought
to go out of the governing business.
--WILLIAM JENNINGS BRYAN.
Authority is the great weapon against doubt, but even its force can rarely
prevail against prejudice and persistent wrong-headedness. If any speaker
has been able to forge a sword that is warranted to piece such armor, let
him bless humanity by sharing his secret with his platform brethren
everywhere, for thus far he is alone in his glory.
There is a middle-ground between the suggestion of authority and the
confession of weakness that offers a wide range for tact in the speaker.
No one can advise you when to throw your "hat in the ring" and say
defiantly at the outstart, "Gentlemen, I am here to fight!" Theodore
Roosevelt can do that--Beecher would have been mobbed if he had
begun in that style at Liverpool. It is for your own tact to decide whether
you will use the disarming grace of Henry W. Grady's introduction just
quoted (even the time-worn joke was ingenuous and seemed to say,
"Gentlemen, I come to you with no carefully-palmed coins"), or whether
the solemn gravity of Mr. Bryan before the Convention will prove to be
more effective. Only be sure that your opening attitude is well thought
out, and if it change as you warm up to your subject, let not the change
lay you open to a revulsion of feeling in your audience.
Example is a powerful means of suggestion. As we saw while thinking
of environment in its effects on an audience, we do, without the usual
amount of hesitation and criticism, what others are doing. Paris wears
certain hats and gowns; the rest of the world imitates. The child mimics
the actions, accents and intonations of the parent. Were a child never to
hear anyone speak, he would never acquire the power of speech, unless
under most arduous training, and even then only imperfectly. One of the
biggest department stores in the United States spends fortunes on one
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
CHAPTER XXIII
INFLUENCING BY ARGUMENT
Common sense is the common sense of mankind. It is the product of
common observation and experience. It is modest, plain, and
unsophisticated. It sees with everybody's eyes, and hears with
everybody's ears. It has no capricious distinctions, no perplexities, and
no mysteries. It never equivocates, and never trifles. Its language is
always intelligible. It is known by clearness of speech and singleness of
purpose.
--GEORGE JACOB HOLYOAKE, Public Speaking and Debate.
The very name of logic is awesome to most young speakers, but so soon
as they come to realize that its processes, even when most intricate, are
merely technical statements of the truths enforced by common sense, it
will lose its terrors. In fact, logic[25] is a fascinating subject, well worth
the public speaker's study, for it explains the principles that govern the
use of argument and proof.
Argumentation is the process of producing conviction by means of
reasoning. Other ways of producing conviction there are, notably
suggestion, as we have just shown, but no means is so high, so worthy of
respect, as the adducing of sound reasons in support of a contention.
Since more than one side of a subject must be considered before we can
claim to have deliberated upon it fairly, we ought to think of
argumentation under two aspects: building up an argument, and tearing
down an argument; that is, you must not only examine into the stability
of your structure of argument so that it may both support the
proposition you intend to probe and yet be so sound that it cannot be
overthrown by opponents, but you must also be so keen to detect defects
in argument that you will be able to demolish the weaker arguments of
those who argue against you.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
1. Inductions
(a) Are the facts numerous enough to warrant accepting the
generalization as being conclusive?
(b) Do the facts agree only when considered in the light of this
explanation as a conclusion?
(c) Have you overlooked any contradictory facts?
(d) Are the contradictory facts sufficiently explained when this inference
is accepted as true?
(e) Are all contrary positions shown to be relatively untenable?
(f) Have you accepted mere opinions as facts?
2. Deductions
(a) Is the law or general principle a well-established one?
(b) Does the law or principle clearly include the fact you wish to deduce
from it, or have you strained the inference?
(c) Does the importance of the law or principle warrant so important an
inference?
(d) Can the deduction be shown to prove too much?
3. Parallel cases
(a) Are the cases parallel at enough points to warrant an inference of
similar cause or effect?
(b) Are the cases parallel at the vital point at issue?
(c) Has the parallelism been strained?
(d) Are there no other parallels that would point to a stronger contrary
conclusion?
4. Inferences
(a) Are the antecedent conditions such as would make the allegation
probable? (Character and opportunities of the accused, for example.)
(b) Are the signs that point to the inference either clear or numerous
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
of total abstainers.
The Governments of continental Europe followed the lead of the British
Government. The French Government has placarded France with appeals
to the people, attributing the decline of the birth rate and increase in the
death rate to the widespread use of alcoholic beverages. The experience
of the German Government has been the same. The German Emperor has
clearly stated that leadership in war and in peace will be held by the
nation that roots out alcohol. He has undertaken to eliminate even the
drinking of beer, so far as possible, from the German Army and Navy.
--RICHMOND PEARSON HOBSON, Before the U.S. Congress.
4. Since the burden of proof lies on him who attacks a position, or
argues for a change in affairs, how would his opponent be likely to
conduct his own part of a debate?
5. Define (a) syllogism; (b) rebuttal; (c) "begging the question;" (d)
premise; (e) rejoinder; (f) sur-rejoinder; (g) dilemma; (h) induction; (i)
deduction; (j) a priori; (k) a posteriori; (l) inference.
6. Criticise this reasoning:
Men ought not to smoke tobacco, because to do so is contrary to best
medical opinion. My physician has expressly condemned the practise,
and is a medical authority in this country.
7. Criticise this reasoning:
Men ought not to swear profanely, because it is wrong. It is wrong for
the reason that it is contrary to the Moral Law, and it is contrary to the
Moral Law because it is contrary to the Scriptures. It is contrary to the
Scriptures because it is contrary to the will of God, and we know it is
contrary to God's will because it is wrong.
8. Criticise this syllogism:
MAJOR PREMISE: All men who have no cares are happy. MINOR
PREMISE: Slovenly men are careless. CONCLUSION: Therefore,
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
gather into barns; yet your heavenly Father feedeth them. Are ye not
much better than they?
And why take ye thought for raiment? Consider the lilies of the field;
how they grow; they toil not, neither do they spin; And yet I say unto
you, that even Solomon in all his glory was not arrayed like one of these.
Wherefore, if God so clothe the grass of the field, which today is, and
tomorrow is cast into the oven, shall he not much more clothe you, O ye
of little faith?
Or what man is there of you, whom if his son ask bread, will he give him
a stone? Or if he ask a fish, will he give him a serpent? If ye then, being
evil, know how to give good gifts unto your children, how much more
shall your Father which is in heaven give good things to them that ask
him?
15. Make five original syllogisms[26] on the following models:
MAJOR PREMISE: He who administers arsenic gives poison. MINOR
PREMISE: The prisoner administered arsenic to the victim.
CONCLUSION: Therefore the prisoner is a poisoner.
MAJOR PREMISE: All dogs are quadrupeds. MINOR PREMISE: This
animal is a biped. CONCLUSION: Therefore this animal is not a dog.
16. Prepare either the positive or the negative side of the following
question for debate: The recall of judges should be adopted as a
national principle.
17. Is this question debatable? Benedict Arnold was a gentleman. Give
reasons for your answer.
18. Criticise any street or dinner-table argument you have heard recently.
19. Test the reasoning of any of the speeches given in this volume.
20. Make a short speech arguing in favor of instruction in public
speaking in the public evening schools.
21. (a) Clip a newspaper editorial in which the reasoning is weak. (b)
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
affirmative briefs were used in debate with the Dartmouth College team,
and the negative briefs were used in debate with the Williams College
team. From The Speaker, by permission.]
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
CHAPTER XXIV
INFLUENCING BY PERSUASION
She hath prosperous art When she will play with reason and discourse,
And well she can persuade.
--SHAKESPEARE, Measure for Measure.
Him we call an artist who shall play on an assembly of men as a master
on the keys of a piano,--who seeing the people furious, shall soften and
compose them, shall draw them, when he will, to laughter and to tears.
Bring him to his audience, and, be they who they may,--coarse or refined,
pleased or displeased, sulky or savage, with their opinions in the keeping
of a confessor or with their opinions in their bank safes,--he will have
them pleased and humored as he chooses; and they shall carry and
execute what he bids them.
--RALPH WALDO EMERSON, Essay on Eloquence.
More good and more ill have been effected by persuasion than by any
other form of speech. It is an attempt to influence by means of appeal
to some particular interest held important by the hearer. Its motive may
be high or low, fair or unfair, honest or dishonest, calm or passionate,
and hence its scope is unparalleled in public speaking.
This "instilment of conviction," to use Matthew Arnold's expression, is
naturally a complex process in that it usually includes argumentation and
often employs suggestion, as the next chapter will illustrate. In fact,
there is little public speaking worthy of the name that is not in some part
persuasive, for men rarely speak solely to alter men's opinions--the
ulterior purpose is almost always action.
The nature of persuasion is not solely intellectual, but is largely
emotional. It uses every principle of public speaking, and every "form of
discourse," to use a rhetorician's expression, but argument supplemented
by special appeal is its peculiar quality. This we may best see by
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
examining
The Methods of Persuasion
High-minded speakers often seek to move their hearers to action by an
appeal to their highest motives, such as love of liberty. Senator Hoar, in
pleading for action on the Philippine question, used this method:
What has been the practical statesmanship which comes from your ideals
and your sentimentalities? You have wasted nearly six hundred millions
of treasure. You have sacrificed nearly ten thousand American lives--the
flower of our youth. You have devastated provinces. You have slain
uncounted thousands of the people you desire to benefit. You have
established reconcentration camps. Your generals are coming home from
their harvest bringing sheaves with them, in the shape of other thousands
of sick and wounded and insane to drag out miserable lives, wrecked in
body and mind. You make the American flag in the eyes of a numerous
people the emblem of sacrilege in Christian churches, and of the burning
of human dwellings, and of the horror of the water torture. Your
practical statesmanship which disdains to take George Washington and
Abraham Lincoln or the soldiers of the Revolution or of the Civil War as
models, has looked in some cases to Spain for your example. I believe--
nay, I know--that in general our officers and soldiers are humane. But in
some cases they have carried on your warfare with a mixture of
American ingenuity and Castilian cruelty.
Your practical statesmanship has succeeded in converting a people who
three years ago were ready to kiss the hem of the garment of the
American and to welcome him as a liberator, who thronged after your
men, when they landed on those islands, with benediction and gratitude,
into sullen and irreconcilable enemies, possessed of a hatred which
centuries cannot eradicate.
Mr. President, this is the eternal law of human nature. You may struggle
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
against it, you may try to escape it, you may persuade yourself that your
intentions are benevolent, that your yoke will be easy and your burden
will be light, but it will assert itself again. Government without the
consent of the governed--authority which heaven never gave--can only
be supported by means which heaven never can sanction.
The American people have got this one question to answer. They may
answer it now; they can take ten years, or twenty years, or a generation,
or a century to think of it. But will not down. They must answer it in the
end: Can you lawfully buy with money, or get by brute force of arms, the
right to hold in subjugation an unwilling people, and to impose on them
such constitution as you, and not they, think best for them?
Senator Hoar then went on to make another sort of appeal--the appeal to
fact and experience:
We have answered this question a good many times in the past. The
fathers answered it in 1776, and founded the Republic upon their
answer, which has been the corner-stone. John Quincy Adams and James
Monroe answered it again in the Monroe Doctrine, which John Quincy
Adams declared was only the doctrine of the consent of the governed.
The Republican party answered it when it took possession of the force of
government at the beginning of the most brilliant period in all legislative
history. Abraham Lincoln answered it when, on that fatal journey to
Washington in 1861, he announced that as the doctrine of his political
creed, and declared, with prophetic vision, that he was ready to be
assassinated for it if need be. You answered it again yourselves when
you said that Cuba, who had no more title than the people of the
Philippine Islands had to their independence, of right ought to be free
and independent.
--GEORGE F. HOAR.
Appeal to the things that man holds dear is another potent form of
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
persuasion.
Joseph Story, in his great Salem speech (1828) used this method most
dramatically:
I call upon you, fathers, by the shades of your ancestors--by the dear
ashes which repose in this precious soil--by all you are, and all you hope
to be--resist every object of disunion, resist every encroachment upon
your liberties, resist every attempt to fetter your consciences, or smother
your public schools, or extinguish your system of public instruction.
I call upon you, mothers, by that which never fails in woman, the love of
your offspring; teach them, as they climb your knees, or lean on your
bosoms, the blessings of liberty. Swear them at the altar, as with their
baptismal vows, to be true to their country, and never to forget or
forsake her.
I call upon you, young men, to remember whose sons you are; whose
inheritance you possess. Life can never be too short, which brings
nothing but disgrace and oppression. Death never comes too soon, if
necessary in defence of the liberties of your country.
I call upon you, old men, for your counsels, and your prayers, and your
benedictions. May not your gray hairs go down in sorrow to the grave,
with the recollection that you have lived in vain. May not your last sun
sink in the west upon a nation of slaves.
No; I read in the destiny of my country far better hopes, far brighter
visions. We, who are now assembled here, must soon be gathered to the
congregation of other days. The time of our departure is at hand, to make
way for our children upon the theatre of life. May God speed them and
theirs. May he who, at the distance of another century, shall stand here to
celebrate this day, still look round upon a free, happy, and virtuous
people. May he have reason to exult as we do. May he, with all the
enthusiasm of truth as well as of poetry, exclaim, that here is still his
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
country.
--JOSEPH STORY.
The appeal to prejudice is effective--though not often, if ever, justifiable;
yet so long as special pleading endures this sort of persuasion will be
resorted to. Rudyard Kipling uses this method--as have many others on
both sides--in discussing the great European war. Mingled with the
appeal to prejudice, Mr. Kipling uses the appeal to self-interest; though
not the highest, it is a powerful motive in all our lives. Notice how at the
last the pleader sweeps on to the highest ground he can take. This is a
notable example of progressive appeal, beginning with a low motive and
ending with a high one in such a way as to carry all the force of prejudice
yet gain all the value of patriotic fervor.
Through no fault nor wish of ours we are at war with Germany, the
power which owes its existence to three well-thought-out wars; the
power which, for the last twenty years, has devoted itself to organizing
and preparing for this war; the power which is now fighting to conquer
the civilized world.
For the last two generations the Germans in their books, lectures,
speeches and schools have been carefully taught that nothing less than
this world-conquest was the object of their preparations and their
sacrifices. They have prepared carefully and sacrificed greatly.
We must have men and men and men, if we, with our allies, are to check
the onrush of organized barbarism.
Have no illusions. We are dealing with a strong and magnificently
equipped enemy, whose avowed aim is our complete destruction. The
violation of Belgium, the attack on France and the defense against
Russia, are only steps by the way. The German's real objective, as she
always has told us, is England, and England's wealth, trade and
worldwide possessions.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
If you assume, for an instant, that the attack will be successful, England
will not be reduced, as some people say, to the rank of a second rate
power, but we shall cease to exist as a nation. We shall become an
outlying province of Germany, to be administered with that severity
German safety and interest require.
We are against such a fate. We enter into a new life in which all the facts
of war that we had put behind or forgotten for the last hundred years,
have returned to the front and test us as they tested our fathers. It will be
a long and a hard road, beset with difficulties and discouragements, but
we tread it together and we will tread it together to the end.
Our petty social divisions and barriers have been swept away at the
outset of our mighty struggle. All the interests of our life of six weeks
ago are dead. We have but one interest now, and that touches the naked
heart of every man in this island and in the empire.
If we are to win the right for ourselves and for freedom to exist on earth,
every man must offer himself for that service and that sacrifice.
From these examples it will be seen that the particular way in which the
speakers appealed to their hearers was by coming close home to their
interests, and by themselves showing emotion--two very important
principles which you must keep constantly in mind.
To accomplish the former requires a deep knowledge of human motive
in general and an understanding of the particular audience addressed.
What are the motives that arouse men to action? Think of them
earnestly, set them down on the tablets of your mind, study how to
appeal to them worthily. Then, what motives would be likely to appeal to
your hearers? What are their ideals and interests in life? A mistake in
your estimate may cost you your case. To appeal to pride in appearance
would make one set of men merely laugh--to try to arouse sympathy for
the Jews in Palestine would be wasted effort among others. Study your
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
audience, feel your way, and when you have once raised a spark, fan it
into a flame by every honest resource you possess.
The larger your audience the more sure you are to find a universal basis
of appeal. A small audience of bachelors will not grow excited over the
importance of furniture insurance; most men can be roused to the
defense of the freedom of the press.
Patent medicine advertisement usually begins by talking about your
pains--they begin on your interests. If they first discussed the size and
rating of their establishment, or the efficacy of their remedy, you would
never read the "ad." If they can make you think you have nervous
troubles you will even plead for a remedy--they will not have to try to
sell it.
The patent medicine men are pleading--asking you to invest your money
in their commodity--yet they do not appear to be doing so. They get over
on your side of the fence, and arouse a desire for their nostrums by
appealing to your own interests.
Recently a book-salesman entered an attorney's office in New York and
inquired: "Do you want to buy a book?" Had the lawyer wanted a book
he would probably have bought one without waiting for a book-
salesman to call. The solicitor made the same mistake as the
representative who made his approach with: "I want to sell you a sewing
machine." They both talked only in terms of their own interests.
The successful pleader must convert his arguments into terms of his
hearers' advantage. Mankind are still selfish, are interested in what will
serve them. Expunge from your address your own personal concern and
present your appeal in terms of the general good, and to do this you need
not be insincere, for you had better not plead any cause that is not for the
hearers' good. Notice how Senator Thurston in his plea for intervention
in Cuba and Mr. Bryan in his "Cross of Gold" speech constituted
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
slaves and called it freedom, from the men in bell-crown hats who led
Hester Prynne to her shame and called it religion, to that Americanism
which reaches forth its arms to smite wrong with reason and truth,
secure in the power of both. I appeal from the patriarchs of New England
to the poets of New England; from Endicott to Lowell; from Winthrop
to Longfellow; from Norton to Holmes; and I appeal in the name and by
the rights of that common citizenship--of that common origin, back of
both the Puritan and the Cavalier, to which all of us owe our being. Let
the dead past, consecrated by the blood of its martyrs, not by its savage
hatreds, darkened alike by kingcraft and priestcraft--let the dead past bury
its dead. Let the present and the future ring with the song of the singers.
Blessed be the lessons they teach, the laws they make. Blessed be the eye
to see, the light to reveal. Blessed be tolerance, sitting ever on the right
hand of God to guide the way with loving word, as blessed be all that
brings us nearer the goal of true religion, true republicanism, and true
patriotism, distrust of watchwords and labels, shams and heroes, belief
in our country and ourselves. It was not Cotton Mather, but John
Greenleaf Whittier, who cried:
Dear God and Father of us all, Forgive our faith in cruel lies, Forgive
the blindness that denies.
Cast down our idols--overturn Our Bloody altars--make us see Thyself
in Thy humanity!
--HENRY WATTERSON, Puritan and Cavalier.
Goethe, on being reproached for not having written war songs against
the French, replied, "In my poetry I have never shammed. How could I
have written songs of hate without hatred?" Neither is it possible to
plead with full efficiency for a cause for which you do not feel deeply.
Feeling is contagious as belief is contagious. The speaker who pleads
with real feeling for his own convictions will instill his feelings into his
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
be found scattered over this land--the relic of what she was--the source
perhaps of what she may be--the lone, the stately, and magnificent
memorials, that rearing their majesty amid surrounding ruins, serve at
once as the landmarks of the departed glory, and the models by which the
future may be erected.
Preserve those virtues with a vestal fidelity; mark this day, by your
verdict, your horror of their profanation; and believe me, when the hand
which records that verdict shall be dust, and the tongue that asks it,
traceless in the grave, many a happy home will bless its consequences,
and many a mother teach her little child to hate the impious treason of
adultery.
--CHARLES PHILLIPS.
2. Analyze and criticise the forms of appeal used in the selections from
Hoar, Story, and Kipling.
3. What is the type of persuasion used by Senator Thurston (page 50)?
4. Cite two examples each, from selections in this volume, in which
speakers sought to be persuasive by securing the hearers' (a) sympathy
for themselves; (b) sympathy with their subjects; (c) self-pity.
5. Make a short address using persuasion.
6. What other methods of persuasion than those here mentioned can you
name?
7. Is it easier to persuade men to change their course of conduct than to
persuade them to continue in a given course? Give examples to support
your belief.
8. In how far are we justified in making an appeal to self-interest in
order to lead men to adopt a given course?
9. Does the merit of the course have any bearing on the merit of the
methods used?
10. Illustrate an unworthy method of using persuasion.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
31. Make a list of the emotional bases of appeal, grading them from low
to high, according to your estimate.
32. Would circumstances make any difference in such grading? If so,
give examples.
33. Deliver a short, passionate appeal to a jury, pleading for justice to a
poor widow.
34. Deliver a short appeal to men to give up some evil way.
35. Criticise the structure of the sentence beginning with the last line of
page 296.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
CHAPTER XXV
INFLUENCING THE CROWD
Success in business, in the last analysis, turns upon touching the
imagination of crowds. The reason that preachers in this present
generation are less successful in getting people to want goodness than
business men are in getting them to want motorcars, hats, and pianolas,
is that business men as a class are more close and desperate students of
human nature, and have boned down harder to the art of touching the
imaginations of the crowds.
--GERALD STANLEY LEE, Crowds.
In the early part of July, 1914, a collection of Frenchmen in Paris, or
Germans in Berlin, was not a crowd in a psychological sense. Each
individual had his own special interests and needs, and there was no
powerful common idea to unify them. A group then represented only a
collection of individuals. A month later, any collection of Frenchmen or
Germans formed a crowd: Patriotism, hate, a common fear, a pervasive
grief, had unified the individuals.
The psychology of the crowd is far different from the psychology of the
personal members that compose it. The crowd is a distinct entity.
Individuals restrain and subdue many of their impulses at the dictates of
reason. The crowd never reasons. It only feels. As persons there is a
sense of responsibility attached to our actions which checks many of our
incitements, but the sense of responsibility is lost in the crowd because
of its numbers. The crowd is exceedingly suggestible and will act upon
the wildest and most extreme ideas. The crowd-mind is primitive and
will cheer plans and perform actions which its members would utterly
repudiate.
A mob is only a highly-wrought crowd. Ruskin's description is fitting:
"You can talk a mob into anything; its feelings may be--usually are--on
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
the whole, generous and right, but it has no foundation for them, no hold
of them. You may tease or tickle it into anything at your pleasure. It
thinks by infection, for the most part, catching an opinion like a cold,
and there is nothing so little that it will not roar itself wild about, when
the fit is on, nothing so great but it will forget in an hour when the fit is
past."[28]
History will show us how the crowd-mind works. The medieval mind
was not given to reasoning; the medieval man attached great weight to
the utterance of authority; his religion touched chiefly the emotions.
These conditions provided a rich soil for the propagation of the crowd-
mind when, in the eleventh century, flagellation, a voluntary self-
scourging, was preached by the monks. Substituting flagellation for
reciting penitential psalms was advocated by the reformers. A scale was
drawn up, making one thousand strokes equivalent to ten psalms, or
fifteen thousand to the entire psalter. This craze spread by leaps--and
crowds. Flagellant fraternities sprang up. Priests carrying banners led
through the streets great processions reciting prayers and whipping their
bloody bodies with leathern thongs fitted with four iron points. Pope
Clement denounced this practise and several of the leaders of these
processions had to be burned at the stake before the frenzy could be
uprooted.
All western and central Europe was turned into a crowd by the preaching
of the crusaders, and millions of the followers of the Prince of Peace
rushed to the Holy Land to kill the heathen. Even the children started on
a crusade against the Saracens. The mob-spirit was so strong that home
affections and persuasion could not prevail against it and thousands of
mere babes died in their attempts to reach and redeem the Sacred
Sepulchre.
In the early part of the eighteenth century the South Sea Company was
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
Cæsar answered it. Here, under leave of Brutus, and the rest-- For
Brutus is an honorable man, So are they all, all honorable men-- Come I
to speak in Cæsar's funeral. He was my friend, faithful and just to me:
But Brutus says he was ambitious; And Brutus is an honorable man. He
hath brought many captives home to Rome, Whose ransoms did the
general coffers fill: Did this in Cæsar seem ambitious? When that the
poor have cried, Cæsar hath wept; Ambition should be made of sterner
stuff: Yet Brutus says, he was ambitious; And Brutus is an honorable
man. You all did see, that, on the Lupercal, I thrice presented him a
kingly crown, Which he did thrice refuse. Was this ambition? Yet Brutus
says he was ambitious; And sure, he is an honorable man. I speak not to
disprove what Brutus spoke, But here I am to speak what I do know.
You all did love him once, not without cause; What cause withholds you
then to mourn for him? Oh, judgment, thou art fled to brutish beasts,
And men have lost their reason!--Bear with me; My heart is in the coffin
there with Cæsar, And I must pause till it come back to me. [Weeps.
1 Plebeian. Methinks there is much reason in his sayings.
2 Ple. If thou consider rightly of the matter, Cæsar has had great wrong.
3 Ple. Has he, masters? I fear there will a worse come in his place.
4 Ple. Mark'd ye his words? He would not take the crown; Therefore, 'tis
certain, he was not ambitious.
1 Ple. If it be found so, some will dear abide it.
2 Ple. Poor soul, his eyes are red as fire with weeping.
3 Ple. There's not a nobler man in Rome than Antony.
4 Ple. Now mark him, he begins again to speak.
Ant. But yesterday, the word of Cæsar might Have stood against the
world: now lies he there, And none so poor to do him reverence. Oh,
masters! if I were dispos'd to stir Your hearts and minds to mutiny and
rage, I should do Brutus wrong, and Cassius wrong, Who, you all know,
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
are honorable men. I will not do them wrong; I rather choose To wrong
the dead, to wrong myself, and you, Than I will wrong such honorable
men. But here's a parchment, with the seal of Cæsar; I found it in his
closet; 'tis his will: Let but the commons hear this testament-- Which,
pardon me, I do not mean to read-- And they would go and kiss dead
Cæsar's wounds, And dip their napkins in his sacred blood; Yea, beg a
hair of him for memory, And, dying, mention it within their wills,
Bequeathing it as a rich legacy Unto their issue.
4 Ple. We'll hear the will: Read it, Mark Antony.
All. The will! the will! we will hear Cæsar's will.
Ant. Have patience, gentle friends: I must not read it; It is not meet you
know how Cæsar lov'd you. You are not wood, you are not stones, but
men; And, being men, hearing the will of Cæsar, It will inflame you, it
will make you mad: 'Tis good you know not that you are his heirs; For if
you should, oh, what would come of it!
4 Ple. Read the will; we'll hear it, Antony! You shall read us the will!
Cæsar's will!
Ant. Will you be patient? Will you stay awhile? I have o'ershot myself, to
tell you of it. I fear I wrong the honorable men Whose daggers have
stab'd Cæsar; I do fear it.
4 Ple. They were traitors: Honorable men!
All. The will! the testament!
2 Ple. They were villains, murtherers! The will! Read the will!
Ant. You will compel me then to read the will? Then, make a ring about
the corpse of Cæsar, And let me shew you him that made the will. Shall I
descend? And will you give me leave?
All. Come down.
2 Ple. Descend. [He comes down from the Rostrum.
3 Ple. You shall have leave.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
like sheep, blindly imitated--until someone saw the joke and laughed;
then the crowd again followed a leader and laughed at and applauded its
own stupidity.
Actors sometimes start applause for their lines by snapping their fingers.
Some one in the first few rows will mistake it for faint applause, and the
whole theatre will chime in.
An observant auditor will be interested in noticing the various devices a
monologist will use to get the first round of laughter and applause. He
works so hard because he knows an audience of units is an audience of
indifferent critics, but once get them to laughing together and each single
laugher sweeps a number of others with him, until the whole theatre is
aroar and the entertainer has scored. These are meretricious schemes, to
be sure, and do not savor in the least of inspiration, but crowds have not
changed in their nature in a thousand years and the one law holds for the
greatest preacher and the pettiest stump-speaker--you must fuse your
audience or they will not warm to your message. The devices of the great
orator may not be so obvious as those of the vaudeville monologist, but
the principle is the same: he tries to strike some universal note that will
have all his hearers feeling alike at the same time.
The evangelist knows this when he has the soloist sing some touching
song just before the address. Or he will have the entire congregation
sing, and that is the psychology of "Now everybody sing!" for he knows
that they who will not join in the song are as yet outside the crowd.
Many a time has the popular evangelist stopped in the middle of his talk,
when he felt that his hearers were units instead of a molten mass (and a
sensitive speaker can feel that condition most depressingly) and suddenly
demanded that everyone arise and sing, or repeat aloud a familiar
passage, or read in unison; or perhaps he has subtly left the thread of his
discourse to tell a story that, from long experience, he knew would not
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
CHAPTER XXVI
RIDING THE WINGED HORSE
To think, and to feel, constitute the two grand divisions of men of
genius--the men of reasoning and the men of imagination.
--ISAAC DISRAELI, Literary Character of Men of Genius.
And as imagination bodies forth The forms of things unknown, the
poet's pen Turns them to shapes and gives to airy nothing A local
habitation and a name.
--SHAKESPEARE, Midsummer-Night's Dream.
It is common, among those who deal chiefly with life's practicalities, to
think of imagination as having little value in comparison with direct
thinking. They smile with tolerance when Emerson says that "Science
does not know its debt to the imagination," for these are the words of a
speculative essayist, a philosopher, a poet. But when Napoleon--the
indomitable welder of empires--declares that "The human race is
governed by its imagination," the authoritative word commands their
respect.
Be it remembered, the faculty of forming mental images is as efficient a
cog as may be found in the whole mind-machine. True, it must fit into
that other vital cog, pure thought, but when it does so it may be
questioned which is the more productive of important results for the
happiness and well-being of man. This should become more apparent as
we go on.
I. WHAT IS IMAGINATION?
Let us not seek for a definition, for a score of varying ones may be
found, but let us grasp this fact: By imagination we mean either the
faculty or the process of forming mental images.
The subject-matter of imagination may be really existent in nature, or
not at all real, or a combination of both; it may be physical or spiritual,
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
or both--the mental image is at once the most lawless and the most law-
abiding child that has ever been born of the mind.
First of all, as its name suggests, the process of imagination--for we are
thinking of it now as a process rather than as a faculty--is memory at
work. Therefore we must consider it primarily as
1. Reproductive Imagination
We see or hear or feel or taste or smell something and the sensation
passes away. Yet we are conscious of a greater or lesser ability to
reproduce such feelings at will. Two considerations, in general, will
govern the vividness of the image thus evoked--the strength of the
original impression, and the reproductive power of one mind as
compared with another. Yet every normal person will be able to evoke
images with some degree of clearness.
The fact that not all minds possess this imaging faculty in anything like
equal measure will have an important bearing on the public speaker's
study of this question. No man who does not feel at least some poetic
impulses is likely to aspire seriously to be a poet, yet many whose
imaging faculties are so dormant as to seem actually dead do aspire to be
public speakers. To all such we say most earnestly: Awaken your image-
making gift, for even in the most coldly logical discourse it is sure to
prove of great service. It is important that you find out at once just how
full and how trustworthy is your imagination, for it is capable of
cultivation--as well as of abuse.
Francis Galton[29] says: "The French appear to possess the visualizing
faculty in a high degree. The peculiar ability they show in pre-arranging
ceremonials and fêtes of all kinds and their undoubted genius for tactics
and strategy show that they are able to foresee effects with unusual
clearness. Their ingenuity in all technical contrivances is an additional
testimony in the same direction, and so is their singular clearness of
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
weight hangs in danger. Or recall the bay of a hound almost upon you in
pursuit--choose your own sound, and see how pleasantly or terribly real
it becomes when imaged in your brain.
(c) The motor image is a close competitor with the auditory for second
place. Have you ever awakened in the night, every muscle taut and
striving, to feel your self straining against the opposing football line that
held like a stone-wall--or as firmly as the headboard of your bed? Or
voluntarily recall the movement of the boat when you cried inwardly,
"It's all up with me!" The perilous lurch of a train, the sudden sinking of
an elevator, or the unexpected toppling of a rocking-chair may serve as
further experiments.
(d) The gustatory image is common enough, as the idea of eating
lemons will testify. Sometimes the pleasurable recollection of a
delightful dinner will cause the mouth to water years afterward, or the
"image" of particularly atrocious medicine will wrinkle the nose long
after it made one day in boyhood wretched.
(e) The olfactory image is even more delicate. Some there are who are
affected to illness by the memory of certain odors, while others
experience the most delectable sensations by the rise of pleasing
olfactory images.
(f) The tactile image, to name no others, is well nigh as potent. Do you
shudder at the thought of velvet rubbed by short-nailed finger tips? Or
were you ever "burned" by touching an ice-cold stove? Or, happier
memory, can you still feel the touch of a well-loved absent hand?
Be it remembered that few of these images are present in our minds
except in combination--the sight and sound of the crashing avalanche are
one; so are the flash and report of the huntman's gun that came so near
"doing for us."
Thus, imaging--especially conscious reproductive imagination--will
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
beginning with the reproductive and adding productive features for the
sake of cultivating invention.
Frequently, allow your originating gifts full swing by weaving complete
imaginary fabrics--sights, sounds, scenes; all the fine world of fantasy
lies open to the journeyings of your winged steed.
In like manner train yourself in the use of figurative language. Learn first
to distinguish and then to use its varied forms. When used with
restraint, nothing can be more effective than the trope; but once let
extravagance creep in by the window, and power will flee by the door.
All in all, master your images--let not them master you.
QUESTIONS AND EXERCISES
1. Give original examples of each kind of reproductive imagination.
2. Build two of these into imaginary incidents for platform use, using
your productive, or creative, imagination.
3. Define (a) phantasy; (b) vision; (c) fantastic; (d) phantasmagoria; (e)
transmogrify; (f) recollection.
4. What is a "figure of speech"?
5. Define and give two examples of each of the following figures of
speech[30]. At least one of the examples under each type would better be
original. (a) simile; (b) metaphor; (c) metonymy; (d) synecdoche; (e)
apostrophe; (f) vision; (g) personification; (h) hyperbole; (i) irony.
6. (a) What is an allegory? (b) Name one example. (c) How could a
short allegory be used as part of a public address?
7. Write a short fable[31] for use in a speech. Follow either the ancient
form (Æsop) or the modern (George Ade, Josephine Dodge Daskam).
8. What do you understand by "the historical present?" Illustrate how it
may be used (ONLY occasionally) in a public address.
9. Recall some disturbance on the street, (a) Describe it as you would on
the platform; (b) imagine what preceded the disturbance; (c) imagine
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
what followed it; (d) connect the whole in a terse, dramatic narration for
the platform and deliver it with careful attention to all that you have
learned of the public speaker's art.
10. Do the same with other incidents you have seen or heard of, or read
of in the newspapers.
NOTE: It is hoped that this exercise will be varied and expanded until
the pupil has gained considerable mastery of imaginative narration. (See
chapter on "Narration.")
11. Experiments have proved that the majority of people think most
vividly in terms of visual images. However, some think more readily in
terms of auditory and motor images. It is a good plan to mix all kinds of
images in the course of your address for you will doubtless have all
kinds of hearers. This plan will serve to give variety and strengthen your
effects by appealing to the several senses of each hearer, as well as
interesting many different auditors. For exercise, (a) give several
original examples of compound images, and (b) construct brief
descriptions of the scenes imagined. For example, the falling of a bridge
in process of building.
12. Read the following observantly:
The strikers suffered bitter poverty last winter in New York.
Last winter a woman visiting the East Side of New York City saw
another woman coming out of a tenement house wringing her hands.
Upon inquiry the visitor found that a child had fainted in one of the
apartments. She entered, and saw the child ill and in rags, while the
father, a striker, was too poor to provide medical help. A physician was
called and said the child had fainted from lack of food. The only food in
the home was dried fish. The visitor provided groceries for the family
and ordered the milkman to leave milk for them daily. A month later she
returned. The father of the family knelt down before her, and calling her
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
an angel said that she had saved their lives, for the milk she had provided
was all the food they had had.
In the two preceding paragraphs we have substantially the same story,
told twice. In the first paragraph we have a fact stated in general terms. In
the second, we have an outline picture of a specific happening. Now
expand this outline into a dramatic recital, drawing freely upon your
imagination.
FOOTNOTES:
[Footnote 29: Inquiries into Human Faculty.]
[Footnote 30: Consult any good rhetoric. An unabridged dictionary will
also be of help.]
[Footnote 31: For a full discussion of the form see, The Art of Story-
Writing, by J. Berg Esenwein and Mary D. Chambers.]
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
CHAPTER XXVII
GROWING A VOCABULARY
Boys flying kites haul in their white winged birds; You can't do that way
when you're flying words. "Careful with fire," is good advice we know,
"Careful with words," is ten times doubly so. Thoughts unexpressed
many sometimes fall back dead; But God Himself can't kill them when
they're said.
--WILL CARLETON, The First Settler's Story.
The term "vocabulary" has a special as well as a general meaning. True,
all vocabularies are grounded in the everyday words of the language, out
of which grow the special vocabularies, but each such specialized group
possesses a number of words of peculiar value for its own objects.
These words may be used in other vocabularies also, but the fact that
they are suited to a unique order of expression marks them as of special
value to a particular craft or calling.
In this respect the public speaker differs not at all from the poet, the
novelist, the scientist, the traveler. He must add to his everyday stock,
words of value for the public presentation of thought. "A study of the
discourses of effective orators discloses the fact that they have a
fondness for words signifying power, largeness, speed, action, color,
light, and all their opposites. They frequently employ words expressive
of the various emotions. Descriptive words, adjectives used in fresh
relations with nouns, and apt epithets, are freely employed. Indeed, the
nature of public speech permits the use of mildly exaggerated words
which, by the time they have reached the hearer's judgment, will leave
only a just impression."[32]
Form the Book-Note Habit
To possess a word involves three things: To know its special and broader
meanings, to know its relation to other words, and to be able to use it.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
When you see or hear a familiar word used in an unfamiliar sense, jot it
down, look it up, and master it. We have in mind a speaker of superior
attainments who acquired his vocabulary by noting all new words he
heard or read. These he mastered and put into use. Soon his vocabulary
became large, varied, and exact. Use a new word accurately five times
and it is yours. Professor Albert E. Hancock says: "An author's
vocabulary is of two kinds, latent and dynamic: latent--those words he
understands; dynamic--those he can readily use. Every intelligent man
knows all the words he needs, but he may not have them all ready for
active service. The problem of literary diction consists in turning the
latent into the dynamic." Your dynamic vocabulary is the one you must
especially cultivate.
In his essay on "A College Magazine" in the volume, Memories and
Portraits, Stevenson shows how he rose from imitation to originality in
the use of words. He had particular reference to the formation of his
literary style, but words are the raw materials of style, and his excellent
example may well be followed judiciously by the public speaker. Words
in their relations are vastly more important than words considered
singly.
Whenever I read a book or a passage that particularly pleased me, in
which a thing was said or an effect rendered with propriety, in which
there was either some conspicuous force or some happy distinction in
the style, I must sit down at once and set myself to ape that quality. I was
unsuccessful, and I knew it; and tried again, and was again unsuccessful,
and always unsuccessful; but at least in these vain bouts I got some
practice in rhythm, in harmony, in construction and coördination of
parts.
I have thus played the sedulous ape to Hazlitt, to Lamb, to Wordsworth,
to Sir Thomas Browne, to Defoe, to Hawthorne, to Montaigne.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
That, like it or not, is the way to learn to write; whether I have profited
or not, that is the way. It was the way Keats learned, and there never was
a finer temperament for literature than Keats'.
It is the great point of these imitations that there still shines beyond the
student's reach, his inimitable model. Let him try as he please, he is still
sure of failure; and it is an old and very true saying that failure is the
only highroad to success.
Form the Reference-Book Habit
Do not be content with your general knowledge of a word--press your
study until you have mastered its individual shades of meaning and
usage. Mere fluency is sure to become despicable, but accuracy never.
The dictionary contains the crystallized usage of intellectual giants. No
one who would write effectively dare despise its definitions and
discriminations. Think, for example, of the different meanings of
mantle, or model, or quantity. Any late edition of an unabridged
dictionary is good, and is worth making sacrifices to own.
Books of synonyms and antonyms--used cautiously, for there are few
perfect synonyms in any language--will be found of great help. Consider
the shades of meanings among such word-groups as thief, peculator,
defaulter, embezzler, burglar, yeggman, robber, bandit, marauder,
pirate, and many more; or the distinctions among Hebrew, Jew, Israelite,
and Semite. Remember that no book of synonyms is trustworthy unless
used with a dictionary. "A Thesaurus of the English Language," by Dr.
Francis A. March, is expensive, but full and authoritative. Of smaller
books of synonyms and antonyms there are plenty.[33]
Study the connectives of English speech. Fernald's book on this title is a
mine of gems. Unsuspected pitfalls lie in the loose use of and, or, for,
while, and a score of tricky little connectives.
Word derivations are rich in suggestiveness. Our English owes so much
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
to foreign tongues and has changed so much with the centuries that
whole addresses may grow out of a single root-idea hidden away in an
ancient word-origin. Translation, also, is excellent exercise in word-
mastery and consorts well with the study of derivations.
Phrase books that show the origins of familiar expressions will surprise
most of us by showing how carelessly everyday speech is used. Brewer's
"A Dictionary of Phrase, and Fable," Edwards' "Words, Facts, and
Phrases," and Thornton's "An American Glossary," are all good--the last,
an expensive work in three volumes.
A prefix or a suffix may essentially change the force of the stem, as in
master-ful and master-ly, contempt-ible and contempt-uous, envi-ous
and envi-able. Thus to study words in groups, according to their stems,
prefixes, and suffixes is to gain a mastery over their shades of meaning,
and introduce us to other related words.
Do not Favor one Set or Kind of Words more than Another
"Sixty years and more ago, Lord Brougham, addressing the students of
the University of Glasgow, laid down the rule that the native (Anglo-
Saxon) part of our vocabulary was to be favored at the expense of that
other part which has come from the Latin and Greek. The rule was an
impossible one, and Lord Brougham himself never tried seriously to
observe it; nor, in truth, has any great writer made the attempt. Not only
is our language highly composite, but the component words have, in De
Quincey's phrase, 'happily coalesced.' It is easy to jest at words in -osity
and -ation, as 'dictionary' words, and the like. But even Lord Brougham
would have found it difficult to dispense with pomposity and
imagination."[34]
The short, vigorous Anglo-Saxon will always be preferred for passages
of special thrust and force, just as the Latin will continue to furnish us
with flowing and smooth expressions; to mingle all sorts, however, will
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
pauses for lack of a word. For nearly an hour he searches for this elusive
thing, until suddenly he is told that the allotted time is up, and he has
lost! Barrie may tell the rest:
Essay! It was no more an essay than a twig is a tree, for the gowk had
stuck in the middle of his second page. Yes, stuck is the right expression,
as his chagrined teacher had to admit when the boy was cross-examined.
He had not been "up to some of his tricks;" he had stuck, and his
explanations, as you will admit, merely emphasized his incapacity.
He had brought himself to public scorn for lack of a word. What word?
they asked testily; but even now he could not tell. He had wanted a
Scotch word that would signify how many people were in church, and it
was on the tip of his tongue, but would come no farther. Puckle was
nearly the word, but it did not mean so many people as he meant. The
hour had gone by just like winking; he had forgotten all about time while
searching his mind for the word.
*****
The other five [examiners] were furious.... "You little tattie doolie,"
Cathro roared, "were there not a dozen words to wile from if you had an
ill-will to puckle? What ailed you at manzy, or--"
"I thought of manzy," replied Tommy, woefully, for he was ashamed of
himself, "but--but a manzy's a swarm. It would mean that the folk in the
kirk were buzzing thegither like bees, instead of sitting still."
"Even if it does mean that," said Mr. Duthie, with impatience, "what was
the need of being so particular? Surely the art of essay-writing consists
in using the first word that comes and hurrying on."
"That's how I did," said the proud McLauchlan [Tommy's successful
competitor]....
"I see," interposed Mr. Gloag, "that McLauchlan speaks of there being a
mask of people in the church. Mask is a fine Scotch word."
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
"I thought of mask," whimpered Tommy, "but that would mean the kirk
was crammed, and I just meant it to be middling full."
"Flow would have done," suggested Mr. Lonimer.
"Flow's but a handful," said Tommy.
"Curran, then, you jackanapes!"
"Curran's no enough."
Mr. Lorrimer flung up his hands in despair.
"I wanted something between curran and mask," said Tommy, doggedly,
yet almost at the crying.
Mr. Ogilvy, who had been hiding his admiration with difficulty, spread a
net for him. "You said you wanted a word that meant middling full.
Well, why did you not say middling full--or fell mask?"
"Yes, why not?" demanded the ministers, unconsciously caught in the
net.
"I wanted one word," replied Tommy, unconsciously avoiding it.
"You jewel!" muttered Mr. Ogilvy under his breath, but Mr. Cathro
would have banged the boy's head had not the ministers interfered.
"It is so easy, too, to find the right word," said Mr. Gloag.
"It's no; it's difficult as to hit a squirrel," cried Tommy, and again Mr.
Ogilvy nodded approval.
*****
And then an odd thing happened. As they were preparing to leave the
school [Cathro having previously run Tommy out by the neck], the door
opened a little and there appeared in the aperture the face of Tommy,
tear-stained but excited. "I ken the word now," he cried, "it came to me a'
at once; it is hantle!"
Mr. Ogilvy ... said in an ecstasy to himself, "He had to think of it till he
got it--and he got it. The laddie is a genius!"
QUESTIONS AND EXERCISES
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
CHAPTER XXVIII
MEMORY TRAINING
Lulled in the countless chambers of the brain, Our thoughts are linked by
many a hidden chain; Awake but one, and lo! what myriads rise! Each
stamps its image as the other flies!
*****
Hail, memory, hail! in thy exhaustless mine From age to age unnumber'd
treasures shine! Thought and her shadowy brood thy call obey, And Place
and Time are subject to thy sway!
--SAMUEL ROGERS, Pleasures of Memory.
Many an orator, like Thackeray, has made the best part of his speech to
himself--on the way home from the lecture hall. Presence of mind--it
remained for Mark Twain to observe--is greatly promoted by absence of
body. A hole in the memory is no less a common complaint than a
distressing one.
Henry Ward Beecher was able to deliver one of the world's greatest
addresses at Liverpool because of his excellent memory. In speaking of
the occasion Mr. Beecher said that all the events, arguments and appeals
that he had ever heard or read or written seemed to pass before his mind
as oratorical weapons, and standing there he had but to reach forth his
hand and "seize the weapons as they went smoking by." Ben Jonson
could repeat all he had written. Scaliger memorized the Iliad in three
weeks. Locke says: "Without memory, man is a perpetual infant."
Quintilian and Aristotle regarded it as a measure of genius.
Now all this is very good. We all agree that a reliable memory is an
invaluable possession for the speaker. We never dissent for a moment
when we are solemnly told that his memory should be a storehouse from
which at pleasure he can draw facts, fancies, and illustrations. But can
the memory be trained to act as the warder for all the truths that we have
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
gained from thinking, reading, and experience? And if so, how? Let us
see.
Twenty years ago a poor immigrant boy, employed as a dish washer in
New York, wandered into the Cooper Union and began to read a copy of
Henry George's "Progress and Poverty." His passion for knowledge was
awakened, and he became a habitual reader. But he found that he was not
able to remember what he read, so he began to train his naturally poor
memory until he became the world's greatest memory expert. This man
was the late Mr. Felix Berol. Mr. Berol could tell the population of any
town in the world, of more than five thousand inhabitants. He could
recall the names of forty strangers who had just been introduced to him
and was able to tell which had been presented third, eighth, seventeenth,
or in any order. He knew the date of every important event in history, and
could not only recall an endless array of facts but could correlate them
perfectly.
To what extent Mr. Berol's remarkable memory was natural and required
only attention, for its development, seems impossible to determine with
exactness, but the evidence clearly indicates that, however useless were
many of his memory feats, a highly retentive memory was developed
where before only "a good forgettery" existed.
The freak memory is not worth striving for, but a good working memory
decidedly is. Your power as a speaker will depend to a large extent upon
your ability to retain impressions and call them forth when occasion
demands, and that sort of memory is like muscle--it responds to training.
What Not to Do
It is sheer misdirected effort to begin to memorize by learning words by
rote, for that is beginning to build a pyramid at the apex. For years our
schools were cursed by this vicious system--vicious not only because it
is inefficient but for the more important reason that it hurts the mind.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
healed over and obliterated in a season, but the gashes in the trees around
Gettysburg are still apparent after fifty years. Impressions that are
gathered lightly are soon obliterated. Only deep impressions can be
recalled at will. Henry Ward Beecher said: "One intense hour will do
more than dreamy years." To memorize ideas and words, concentrate on
them until they are fixed firmly and deeply in your mind and accord to
them their true importance. LISTEN with the mind and you will
remember.
How shall you concentrate? How would you increase the fighting-
effectiveness of a man-of-war? One vital way would be to increase the
size and number of its guns. To strengthen your memory, increase both
the number and the force of your mental impressions by attending to
them intensely. Loose, skimming reading, and drifting habits of reading
destroy memory power. However, as most books and newspapers do not
warrant any other kind of attention, it will not do altogether to condemn
this method of reading; but avoid it when you are trying to memorize.
Environment has a strong influence upon concentration, until you have
learned to be alone in a crowd and undisturbed by clamor. When you set
out to memorize a fact or a speech, you may find the task easier away
from all sounds and moving objects. All impressions foreign to the one
you desire to fix in your mind must be eliminated.
The next great step in memorizing is to pick out the essentials of the
subject, arrange them in order, and dwell upon them intently. Think
clearly of each essential, one after the other. Thinking a thing--not
allowing the mind to wander to non-essentials--is really memorizing.
Association of ideas is universally recognized as an essential in memory
work; indeed, whole systems of memory training have been founded on
this principle.
Many speakers memorize only the outlines of their addresses, filling in
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
lend strength to the memory, but will store the mind with gems for
quotation. But whether by little or much add daily to your memory
power by practise.
Memorize out of doors. The buoyancy of the wood, the shore, or the
stormy night on deserted streets may freshen your mind as it does the
minds of countless others.
Lastly, cast out fear. Tell yourself that you can and will and do
remember. By pure exercise of selfism assert your mastery. Be obsessed
with the fear of forgetting and you cannot remember. Practise the
reverse. Throw aside your manuscript crutches--you may tumble once or
twice, but what matters that, for you are going to learn to walk and leap
and run.
Memorizing a Speech
Now let us try to put into practise the foregoing suggestions. First,
reread this chapter, noting the nine ways by which memorizing may be
helped.
Then read over the following selection from Beecher, applying so many
of the suggestions as are practicable. Get the spirit of the selection
firmly in your mind. Make mental note of--write down, if you must--the
succession of ideas. Now memorize the thought. Then memorize the
outline, the order in which the different ideas are expressed. Finally,
memorize the exact wording.
No, when you have done all this, with the most faithful attention to
directions, you will not find memorizing easy, unless you have
previously trained your memory, or it is naturally retentive. Only by
constant practise will memory become strong and only by continually
observing these same principles will it remain strong. You will,
however, have made a beginning, and that is no mean matter.
THE REIGN OF THE COMMON PEOPLE
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
I do not suppose that if you were to go and look upon the experiment of
self-government in America you would have a very high opinion of it. I
have not either, if I just look upon the surface of things. Why, men will
say: "It stands to reason that 60,000,000 ignorant of law, ignorant of
constitutional history, ignorant of jurisprudence, of finance, and taxes
and tariffs and forms of currency--60,000,000 people that never studied
these things--are not fit to rule." Your diplomacy is as complicated as
ours, and it is the most complicated on earth, for all things grow in
complexity as they develop toward a higher condition. What fitness is
there in these people? Well, it is not democracy merely; it is a
representative democracy. Our people do not vote in mass for anything;
they pick out captains of thought, they pick out the men that do know,
and they send them to the Legislature to think for them, and then the
people afterward ratify or disallow them.
But when you come to the Legislature I am bound to confess that the
thing does not look very much more cheering on the outside. Do they
really select the best men? Yes; in times of danger they do very generally,
but in ordinary time, "kissing goes by favor." You know what the duty of
a regular Republican-Democratic legislator is. It is to get back again
next winter. His second duty is what? His second duty is to put himself
under that extraordinary providence that takes care of legislators'
salaries. The old miracle of the prophet and the meal and the oil is
outdone immeasurably in our days, for they go there poor one year, and
go home rich; in four years they become moneylenders, all by a trust in
that gracious providence that takes care of legislators' salaries. Their
next duty after that is to serve the party that sent them up, and then, if
there is anything left of them, it belongs to the commonwealth. Someone
has said very wisely, that if a man traveling wishes to relish his dinner he
had better not go into the kitchen to see where it is cooked; if a man
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
wishes to respect and obey the law, he had better not go to the
Legislature to see where that is cooked.
--HENRY WARD BEECHER.
From a lecture delivered in Exeter Hall, London, 1886, when making his
last tour of Great Britain.
In Case of Trouble
But what are you to do if, notwithstanding all your efforts, you should
forget your points, and your mind, for the minute, becomes blank? This
is a deplorable condition that sometimes arises and must be dealt with.
Obviously, you can sit down and admit defeat. Such a consummation is
devoutly to be shunned.
Walking slowly across the platform may give you time to grip yourself,
compose your thoughts, and stave off disaster. Perhaps the surest and
most practical method is to begin a new sentence with your last
important word. This is not advocated as a method of composing a
speech--it is merely an extreme measure which may save you in tight
circumstances. It is like the fire department--the less you must use it the
better. If this method is followed very long you are likely to find yourself
talking about plum pudding or Chinese Gordon in the most unexpected
manner, so of course you will get back to your lines the earliest moment
that your feet have hit the platform.
Let us see how this plan works--obviously, your extemporized words
will lack somewhat of polish, but in such a pass crudity is better than
failure.
Now you have come to a dead wall after saying: "Joan of Arc fought for
liberty." By this method you might get something like this:
"Liberty is a sacred privilege for which mankind always had to fight.
These struggles [Platitude--but push on] fill the pages of history. History
records the gradual triumph of the serf over the lord, the slave over the
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
CHAPTER XXIX
RIGHT THINKING AND PERSONALITY
Whatever crushes individuality is despotism, by whatever name it may be
called.
--JOHN STUART MILL, On Liberty.
Right thinking fits for complete living by developing the power to
appreciate the beautiful in nature and art, power to think the true and to
will the good, power to live the life of thought, and faith, and hope, and
love.
--N.C. SCHAEFFER, Thinking and Learning to Think.
The speaker's most valuable possession is personality--that indefinable,
imponderable something which sums up what we are, and makes us
different from others; that distinctive force of self which operates
appreciably on those whose lives we touch. It is personality alone that
makes us long for higher things. Rob us of our sense of individual life,
with its gains and losses, its duties and joys, and we grovel. "Few human
creatures," says John Stuart Mill, "would consent to be changed into any
of the lower animals for a promise of the fullest allowance of a beast's
pleasures; no intelligent human being would consent to be a fool, no
instructed person would be an ignoramus, no person of feeling and
conscience would be selfish and base, even though he should be
persuaded that the fool, or the dunce, or the rascal is better satisfied with
his lot than they with theirs.... It is better to be a human being dissatisfied
than a pig satisfied, better to be a Socrates dissatisfied than a fool
satisfied. And if the fool or the pig is of a different opinion, it is only
because they know only their own side of the question. The other party
to the comparison knows both sides."
Now it is precisely because the Socrates type of person lives on the plan
of right thinking and restrained feeling and willing that he prefers his
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
state to that of the animal. All that a man is, all his happiness, his sorrow,
his achievements, his failures, his magnetism, his weakness, all are in an
amazingly large measure the direct results of his thinking. Thought and
heart combine to produce right thinking: "As a man thinketh in his heart
so is he." As he does not think in his heart so he can never become.
Since this is true, personality can be developed and its latent powers
brought out by careful cultivation. We have long since ceased to believe
that we are living in a realm of chance. So clear and exact are nature's
laws that we forecast, scores of years in advance, the appearance of a
certain comet and foretell to the minute an eclipse of the Sun. And we
understand this law of cause and effect in all our material realms. We do
not plant potatoes and expect to pluck hyacinths. The law is universal: it
applies to our mental powers, to morality, to personality, quite as much
as to the heavenly bodies and the grain of the fields. "Whatsoever a man
soweth that shall he also reap," and nothing else.
Character has always been regarded as one of the chief factors of the
speaker's power. Cato defined the orator as vir bonus dicendi peritus--a
good man skilled in speaking. Phillips Brooks says: "Nobody can truly
stand as a utterer before the world, unless he be profoundly living and
earnestly thinking." "Character," says Emerson, "is a natural power, like
light and heat, and all nature cooperates with it. The reason why we feel
one man's presence, and do not feel another's is as simple as gravity.
Truth is the summit of being: justice is the application of it to affairs.
All individual natures stand in a scale, according to the purity of this
element in them. The will of the pure runs down into other natures, as
water runs down from a higher into a lower vessel. This natural force is
no more to be withstood than any other natural force.... Character is
nature in the highest form."
It is absolutely impossible for impure, bestial and selfish thoughts to
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
blossom into loving and altruistic habits. Thistle seeds bring forth only
the thistle. Contrariwise, it is entirely impossible for continual altruistic,
sympathetic, and serviceful thoughts to bring forth a low and vicious
character. Either thoughts or feelings precede and determine all our
actions. Actions develop into habits, habits constitute character, and
character determines destiny. Therefore to guard our thoughts and
control our feelings is to shape our destinies. The syllogism is complete,
and old as it is it is still true.
Since "character is nature in the highest form," the development of
character must proceed on natural lines. The garden left to itself will
bring forth weeds and scrawny plants, but the flower-beds nurtured
carefully will blossom into fragrance and beauty.
As the student entering college largely determines his vocation by
choosing from the different courses of the curriculum, so do we choose
our characters by choosing our thoughts. We are steadily going up
toward that which we most wish for, or steadily sinking to the level of
our low desires. What we secretly cherish in our hearts is a symbol of
what we shall receive. Our trains of thoughts are hurrying us on to our
destiny. When you see the flag fluttering to the South, you know the
wind is coming from the North. When you see the straws and papers
being carried to the Northward you realize the wind is blowing out of
the South. It is just as easy to ascertain a man's thoughts by observing the
tendency of his character.
Let it not be suspected for one moment that all this is merely a
preachment on the question of morals. It is that, but much more, for it
touches the whole man--his imaginative nature, his ability to control his
feelings, the mastery of his thinking faculties, and--perhaps most largely-
-his power to will and to carry his volitions into effective action.
Right thinking constantly assumes that the will sits enthroned to execute
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
the dictates of mind, conscience and heart. Never tolerate for an instant
the suggestion that your will is not absolutely efficient. The way to will
is to will--and the very first time you are tempted to break a worthy
resolution--and you will be, you may be certain of that--make your fight
then and there. You cannot afford to lose that fight. You must win it--
don't swerve for an instant, but keep that resolution if it kills you. It will
not, but you must fight just as though life depended on the victory; and
indeed your personality may actually lie in the balances!
Your success or failure as a speaker will be determined very largely by
your thoughts and your mental attitude. The present writer had a student
of limited education enter one of his classes in public speaking. He
proved to be a very poor speaker; and the instructor could
conscientiously do little but point out faults. However, the young man
was warned not to be discouraged. With sorrow in his voice and the
essence of earnestness beaming from his eyes, he replied: "I will not be
discouraged! I want so badly to know how to speak!" It was warm,
human, and from the very heart. And he did keep on trying--and
developed into a creditable speaker.
There is no power under the stars that can defeat a man with that
attitude. He who down in the deeps of his heart earnestly longs to get
facility in speaking, and is willing to make the sacrifices necessary, will
reach his goal. "Ask and ye shall receive; seek and ye shall find; knock
and it shall be opened unto you," is indeed applicable to those who
would acquire speech-power. You will not realize the prize that you
wish for languidly, but the goal that you start out to attain with the spirit
of the old guard that dies but never surrenders, you will surely reach.
Your belief in your ability and your willingness to make sacrifices for
that belief, are the double index to your future achievements. Lincoln
had a dream of his possibilities as a speaker. He transmuted that dream
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
into life solely because he walked many miles to borrow books which he
read by the log-fire glow at night. He sacrificed much to realize his
vision. Livingstone had a great faith in his ability to serve the benighted
races of Africa. To actualize that faith he gave up all. Leaving England
for the interior of the Dark Continent he struck the death blow to
Europe's profits from the slave trade. Joan of Arc had great self-
confidence, glorified by an infinite capacity for sacrifice. She drove the
English beyond the Loire, and stood beside Charles while he was
crowned.
These all realized their strongest desires. The law is universal. Desire
greatly, and you shall achieve; sacrifice much, and you shall obtain.
Stanton Davis Kirkham has beautifully expressed this thought: "You
may be keeping accounts, and presently you shall walk out of the door
that has for so long seemed to you the barrier of your ideals, and shall
find yourself before an audience--the pen still behind your ear, the ink
stains on your fingers--and then and there shall pour out the torrent of
your inspiration. You may be driving sheep, and you shall wander to the
city--bucolic and open-mouthed; shall wander under the intrepid
guidance of the spirit into the studio of the master, and after a time he
shall say, 'I have nothing more to teach you.' And now you have become
the master, who did so recently dream of great things while driving
sheep. You shall lay down the saw and the plane to take upon yourself
the regeneration of the world."
QUESTIONS AND EXERCISES
1. What, in your own words, is personality?
2. How does personality in a speaker affect you as a listener?
3. In what ways does personality show itself in a speaker?
4. Deliver a short speech on "The Power of Will in the Public Speaker."
5. Deliver a short address based on any sentence you choose from this
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
chapter.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
CHAPTER XXX
AFTER-DINNER AND OTHER OCCASIONAL SPEAKING
The perception of the ludicrous is a pledge of sanity.
--RALPH WALDO EMERSON, Essays.
And let him be sure to leave other men their turns to speak.
--FRANCIS BACON, Essay on Civil and Moral Discourse.
Perhaps the most brilliant, and certainly the most entertaining, of all
speeches are those delivered on after-dinner and other special occasions.
The air of well-fed content in the former, and of expectancy well primed
in the latter, furnishes an audience which, though not readily won, is
prepared for the best, while the speaker himself is pretty sure to have
been chosen for his gifts of oratory.
The first essential of good occasional speaking is to study the occasion.
Precisely what is the object of the meeting? How important is the
occasion to the audience? How large will the audience be? What sort of
people are they? How large is the auditorium? Who selects the speakers'
themes? Who else is to speak? What are they to speak about? Precisely
how long am I to speak? Who speaks before I do and who follows?
If you want to hit the nail on the head ask such questions as these.[35]
No occasional address can succeed unless it fits the occasion to a T.
Many prominent men have lost prestige because they were too careless
or too busy or too self-confident to respect the occasion and the
audience by learning the exact conditions under which they were to
speak. Leaving too much to the moment is taking a long chance and
generally means a less effective speech, if not a failure.
Suitability is the big thing in an occasional speech. When Mark Twain
addressed the Army of the Tennessee in reunion at Chicago, in 1877, he
responded to the toast, "The Babies." Two things in that after-dinner
speech are remarkable: the bright introduction, by which he subtly
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
claimed the interest of all, and the humorous use of military terms
throughout:
Mr. Chairman and Gentlemen: "The Babies." Now, that's something like.
We haven't all had the good fortune to be ladies; we have not all been
generals, or poets, or statesmen; but when the toast works down to the
babies, we stand on common ground--for we've all been babies. It is a
shame that for a thousand years the world's banquets have utterly
ignored the baby, as if he didn't amount to anything! If you, gentlemen,
will stop and think a minute--if you will go back fifty or a hundred years,
to your early married life, and recontemplate your first baby--you will
remember that he amounted to a good deal--and even something over.
"As a vessel is known by the sound, whether it be cracked or not," said
Demosthenes, "so men are proved by their speeches whether they be wise
or foolish." Surely the occasional address furnishes a severe test of a
speaker's wisdom. To be trivial on a serious occasion, to be funereal at a
banquet, to be long-winded ever--these are the marks of non-sense.
Some imprudent souls seem to select the most friendly of after-dinner
occasions for the explosion of a bomb-shell of dispute. Around the
dinner table it is the custom of even political enemies to bury their
hatchets anywhere rather than in some convenient skull. It is the height
of bad taste to raise questions that in hours consecrated to good-will can
only irritate.
Occasional speeches offer good chances for humor, particularly the
funny story, for humor with a genuine point is not trivial. But do not
spin a whole skein of humorous yarns with no more connection than the
inane and threadbare "And that reminds me." An anecdote without
bearing may be funny but one less funny that fits theme and occasion is
far preferable. There is no way, short of sheer power of speech, that so
surely leads to the heart of an audience as rich, appropriate humor. The
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
When the attempt is made to delude the people into the belief that their
suffrages can change the operation of national laws, I would have our
universities and colleges proclaim that those laws are inexorable and far
removed from political control.
When selfish interest seeks undue private benefits through governmental
aid, and public places are claimed as rewards of party service, I would
have our universities and colleges persuade the people to a
relinquishment of the demand for party spoils and exhort them to a
disinterested and patriotic love of their government, whose unperverted
operation secures to every citizen his just share of the safety and
prosperity it holds in store for all.
I would have the influence of these institutions on the side of religion
and morality. I would have those they send out among the people not
ashamed to acknowledge God, and to proclaim His interposition in the
affairs of men, enjoining such obedience to His laws as makes manifest
the path of national perpetuity and prosperity
--GROVER CLEVELAND, delivered at the Princeton Sesqui-
Centennial, 1896.
EULOGY OF GARFIELD
(Extract)
Great in life, he was surpassingly great in death. For no cause, in the very
frenzy of wantonness and wickedness, by the red hand of murder, he was
thrust from the full tide of this world's interest, from its hopes, its
aspirations, its victories, into the visible presence of death--and he did
not quail. Not alone for the one short moment in which, stunned and
dazed, he could give up life, hardly aware of its relinquishment, but
through days of deadly languor, through weeks of agony, that was not
less agony because silently borne, with clear sight and calm courage, he
looked into his open grave. What blight and ruin met his anguished eyes,
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
whose lips may tell--what brilliant, broken plans, what baffled, high
ambitions, what sundering of strong, warm, manhood's friendships, what
bitter rending of sweet household ties! Behind him a proud, expectant
nation, a great host of sustaining friends, a cherished and happy mother,
wearing the full rich honors of her early toil and tears; the wife of his
youth, whose whole life lay in his; the little boys not yet emerged from
childhood's day of frolic; the fair young daughter; the sturdy sons just
springing into closest companionship, claiming every day and every day
rewarding a father's love and care; and in his heart the eager, rejoicing
power to meet all demand. Before him, desolation and great darkness!
And his soul was not shaken. His countrymen were thrilled with instant,
profound and universal sympathy. Masterful in his mortal weakness, he
became the centre of a nation's love, enshrined in the prayers of a world.
But all the love and all the sympathy could not share with him his
suffering. He trod the wine press alone. With unfaltering front he faced
death. With unfailing tenderness he took leave of life. Above the
demoniac hiss of the assassin's bullet he heard the voice of God. With
simple resignation he bowed to the Divine decree.
--JAMES G. BLAINE, delivered at the memorial service held by the U.S.
Senate and House of Representatives.
EULOGY OF LEE
(Extract)
At the bottom of all true heroism is unselfishness. Its crowning
expression is sacrifice. The world is suspicious of vaunted heroes. But
when the true hero has come, and we know that here he is in verity, ah!
how the hearts of men leap forth to greet him! how worshipfully we
welcome God's noblest work--the strong, honest, fearless, upright man.
In Robert Lee was such a hero vouchsafed to us and to mankind, and
whether we behold him declining command of the federal army to fight
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
the battles and share the miseries of his own people; proclaiming on the
heights in front of Gettysburg that the fault of the disaster was his own;
leading charges in the crisis of combat; walking under the yoke of
conquest without a murmur of complaint; or refusing fortune to come
here and train the youth of his country in the paths of duty,--he is ever
the same meek, grand, self-sacrificing spirit. Here he exhibited qualities
not less worthy and heroic than those displayed on the broad and open
theater of conflict, when the eyes of nations watched his every action.
Here in the calm repose of civil and domestic duties, and in the trying
routine of incessant tasks, he lived a life as high as when, day by day, he
marshalled and led his thin and wasting lines, and slept by night upon the
field that was to be drenched again in blood upon the morrow. And now
he has vanished from us forever. And is this all that is left of him--this
handful of dust beneath the marble stone? No! the ages answer as they
rise from the gulfs of time, where lie the wrecks of kingdoms and
estates, holding up in their hands as their only trophies, the names of
those who have wrought for man in the love and fear of God, and in
love--unfearing for their fellow-men. No! the present answers, bending
by his tomb. No! the future answers as the breath of the morning fans its
radiant brow, and its soul drinks in sweet inspirations from the lovely
life of Lee. No! methinks the very heavens echo, as melt into their depths
the words of reverent love that voice the hearts of men to the tingling
stars.
Come we then to-day in loyal love to sanctify our memories, to purify
our hopes, to make strong all good intent by communion with the spirit
of him who, being dead yet speaketh. Come, child, in thy spotless
innocence; come, woman, in thy purity; come, youth, in thy prime; come,
manhood, in thy strength; come, age, in thy ripe wisdom; come, citizen;
come, soldier; let us strew the roses and lilies of June around his tomb,
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
for he, like them, exhaled in his life Nature's beneficence, and the grave
has consecrated that life and given it to us all; let us crown his tomb with
the oak, the emblem of his strength, and with the laurel the emblem of
his glory, and let these guns, whose voices he knew of old, awake the
echoes of the mountains, that nature herself may join in his solemn
requiem. Come, for here he rests, and
On this green bank, by this fair stream, We set to-day a votive stone, That
memory may his deeds redeem? When, like our sires, our sons are gone.
--JOHN WARWICK DANIEL, on the unveiling of Lee's statue at
Washington and Lee University, Lexington, Virginia, 1883.
QUESTIONS AND EXERCISES
1. Why should humor find a place in after-dinner speaking?
2. Briefly give your impressions of any notable after-dinner address that
you have heard.
3. Briefly outline an imaginary occasion of any sort and give three
subjects appropriate for addresses.
4. Deliver one such address, not to exceed ten minutes in length.
5. What proportion of emotional ideas do you find in the extracts given
in this chapter?
6. Humor was used in some of the foregoing addresses--in which others
would it have been inappropriate?
7. Prepare and deliver an after-dinner speech suited to one of the
following occasions, and be sure to use humor:
A lodge banquet. A political party dinner. A church men's club dinner. A
civic association banquet. A banquet in honor of a celebrity. A woman's
club annual dinner. A business men's association dinner. A
manufacturers' club dinner. An alumni banquet. An old home week
barbecue.
FOOTNOTES:
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
CHAPTER XXXI
MAKING CONVERSATION EFFECTIVE
In conversation avoid the extremes of forwardness and reserve.
--CATO.
Conversation is the laboratory and workshop of the student.
--EMERSON, Essays: Circles.
The father of W.E. Gladstone considered conversation to be both an art
and an accomplishment. Around the dinner table in his home some topic
of local or national interest, or some debated question, was constantly
being discussed. In this way a friendly rivalry for supremacy in
conversation arose among the family, and an incident observed in the
street, an idea gleaned from a book, a deduction from personal
experience, was carefully stored as material for the family exchange.
Thus his early years of practise in elegant conversation prepared the
younger Gladstone for his career as a leader and speaker.
There is a sense in which the ability to converse effectively is efficient
public speaking, for our conversation is often heard by many, and
occasionally decisions of great moment hinge upon the tone and quality
of what we say in private.
Indeed, conversation in the aggregate probably wields more power than
press and platform combined. Socrates taught his great truths, not from
public rostrums, but in personal converse. Men made pilgrimages to
Goethe's library and Coleridge's home to be charmed and instructed by
their speech, and the culture of many nations was immeasurably
influenced by the thoughts that streamed out from those rich well-
springs.
Most of the world-moving speeches are made in the course of
conversation. Conferences of diplomats, business-getting arguments,
decisions by boards of directors, considerations of corporate policy, all
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
APPENDICES
APPENDIX A
FIFTY QUESTIONS FOR DEBATE
1. Has Labor Unionism justified its existence?
2. Should all church printing be brought out under the Union Label?
3. Is the Open Shop a benefit to the community?
4. Should arbitration of industrial disputes be made compulsory?
5. Is Profit-Sharing a solution of the wage problem?
6. Is a minimum wage law desirable?
7. Should the eight-hour day be made universal in America?
8. Should the state compensate those who sustain irreparable business
loss because of the enactment of laws prohibiting the manufacture and
sale of intoxicating drinks?
9. Should public utilities be owned by the municipality?
10. Should marginal trading in stocks be prohibited?
11. Should the national government establish a compulsory system of
old-age insurance by taxing the incomes of those to be benefited?
12. Would the triumph of socialistic principles result in deadening
personal ambition?
13. Is the Presidential System a better form of government for the United
States than the Parliamental System?
14. Should our legislation be shaped toward the gradual abandonment of
the protective tariff?
15. Should the government of the larger cities be vested solely in a
commission of not more than nine men elected by the voters at large?
16. Should national banks be permitted to issue, subject to tax and
government supervision, notes based on their general assets?
17. Should woman be given the ballot on the present basis of suffrage
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
for men?
18. Should the present basis of suffrage be restricted?
19. Is the hope of permanent world-peace a delusion?
20. Should the United States send a diplomatic representative to the
Vatican?
21. Should the Powers of the world substitute an international police for
national standing armies?
22. Should the United States maintain the Monroe Doctrine?
23. Should the Recall of Judges be adopted?
24. Should the Initiative and Referendum be adopted as a national
principle?
25. Is it desirable that the national government should own all railroads
operating in interstate territory?
26. Is it desirable that the national government should own interstate
telegraph and telephone systems?
27. Is the national prohibition of the liquor traffic an economic
necessity?
28. Should the United States army and navy be greatly strengthened?
29. Should the same standards of altruism obtain in the relations of
nations as in those of individuals?
30. Should our government be more highly centralized?
31. Should the United States continue its policy of opposing the
combination of railroads?
32. In case of personal injury to a workman arising out of his
employment, should his employer be liable for adequate compensation
and be forbidden to set up as a defence a plea of contributory negligence
on the part of the workman, or the negligence of a fellow workman?
33. Should all corporations doing an interstate business be required to
take out a Federal license?
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
49. Are the people of the United States more devoted to religion than
ever?
50. Does the reading of magazines contribute to intellectual
shallowness?
APPENDIX B
THIRTY THEMES FOR SPEECHES
With Source References for Material.
1. KINSHIP, A FOUNDATION STONE OF CIVILIZATION. "The
State," Woodrow Wilson.
2. INITIATIVE AND REFERENDUM. "The Popular Initiative and
Referendum," O.M. Barnes.
3. RECIPROCITY WITH CANADA. Article in Independent, 53: 2874;
article in North American Review, 178: 205.
4. IS MANKIND PROGRESSING? Book of same title, M.M. Ballou.
5. MOSES THE PEERLESS LEADER. Lecture by John Lord, in
"Beacon Lights of History." NOTE: This set of books contains a vast
store of material for speeches.
6. THE SPOILS SYSTEM. Sermon by the Rev. Dr. Henry van Dyke,
reported in the New York Tribune, February 25, 1895.
7. THE NEGRO IN BUSINESS. Part III, Annual Report of the Secretary
of Internal Affairs, Pennsylvania, 1912.
8. IMMIGRATION AND DEGRADATION. "Americans or Aliens?"
Howard B. Grose.
9. WHAT IS THE THEATRE DOING FOR AMERICA? "The Drama
Today," Charlton Andrews.
10. SUPERSTITION. "Curiosities of Popular Custom," William S.
Walsh.
11. THE PROBLEM OF OLD AGE. "Old Age Deferred," Arnold
Lorand.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
DUTY.
109. MAN OWES HIS LIFE TO THE COMMON GOOD.
FOOTNOTES:
[Footnote 36: It must be remembered that the phrasing of the subject
will not necessarily serve for the title.]
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
APPENDIX D
SPEECHES FOR STUDY AND PRACTISE
NEWELL DWIGHT HILLIS
BRAVE LITTLE BELGIUM
Delivered in Plymouth Church, Brooklyn, N.Y., October 18, 1914. Used
by permission.
Long ago Plato made a distinction between the occasions of war and the
causes of war. The occasions of war lie upon the surface, and are known
and read of all men, while the causes of war are embedded in racial
antagonisms, in political and economic controversies. Narrative
historians portray the occasions of war; philosophic historians, the secret
and hidden causes. Thus the spark of fire that falls is the occasion of an
explosion, but the cause of the havoc is the relation between charcoal,
niter and saltpeter. The occasion of the Civil War was the firing upon
Fort Sumter. The cause was the collision between the ideals of the
Union presented by Daniel Webster and the secession taught by Calhoun.
The occasion of the American Revolution was the Stamp Tax; the cause
was the conviction on the part of our forefathers that men who had
freedom in worship carried also the capacity for self-government. The
occasion of the French Revolution was the purchase of a diamond
necklace for Queen Marie Antoinette at a time when the treasury was
exhausted; the cause of the revolution was feudalism. Not otherwise, the
occasion of the great conflict that is now shaking our earth was the
assassination of an Austrian boy and girl, but the cause is embedded in
racial antagonisms and economic competition.
As for Russia, the cause of the war was her desire to obtain the
Bosphorus--and an open seaport, which is the prize offered for her attack
upon Germany. As for Austria, the cause of the war is her fear of the
growing power of the Balkan States, and the progressive slicing away of
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
her territory. As for France, the cause of the war is the instinct of self-
preservation, that resists an invading host. As for Germany, the cause is
her deep-seated conviction that every country has a moral right to the
mouth of its greatest river; unable to compete with England, by
roundabout sea routes and a Kiel Canal, she wants to use the route that
nature digged for her through the mouth of the Rhine. As for England,
the motherland is fighting to recover her sense of security. During the
Napoleonic wars the second William Pitt explained the quadrupling of
the taxes, the increase of the navy, and the sending of an English army
against France, by the statement that justification of this proposed war is
the "Preservation of England's sense of security." Ten years ago England
lost her sense of security. Today she is not seeking to preserve, but to
recover, the lost sense of security. She proposes to do this by destroying
Germany's ironclads, demobilizing her army, wiping out her forts, and
the partition of her provinces. The occasions of the war vary, with the
color of the paper--"white" and "gray" and "blue"--but the causes of this
war are embedded in racial antagonisms and economic and political
differences.
WHY LITTLE BELGIUM HAS THE CENTER OF THE STAGE
Tonight our study concerns little Belgium, her people, and their part in
this conflict. Be the reasons what they may, this little land stands in the
center of the stage and holds the limelight. Once more David, armed
with a sling, has gone up against ten Goliaths. It is an amazing spectacle,
this, one of the smallest of the States, battling with the largest of the
giants! Belgium has a standing army of 42,000 men, and Germany, with
three reserves, perhaps 7,000,000 or 8,000,000. Without waiting for any
assistance, this little Belgium band went up against 2,000,000. It is as if
a honey bee had decided to attack an eagle come to loot its honeycomb.
It is as if an antelope had turned against a lion. Belgium has but 11,000
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
square miles of land, less than the States of Massachusetts, Rhode Island
and Connecticut. Her population is 7,500,000, less than the single State
of New York. You could put twenty-two Belgiums in our single State of
Texas. Much of her soil is thin; her handicaps are heavy, but the industry
of her people has turned the whole land into one vast flower and
vegetable garden. The soil of Minnesota and the Dakotas is new soil, and
yet our farmers there average but fifteen bushels of wheat to the acre.
Belgium's soil has been used for centuries, but it averages thirty-seven
bushels of wheat to the acre. If we grow twenty-four bushels of barley
on an acre of ground, Belgium grows fifty; she produces 300 bushels of
potatoes, where the Maine farmer harvests 90 bushels. Belgium's
average population per square mile has risen to 645 people. If
Americans practised intensive farming; if the population of Texas were
as dense as it is in Belgium--100,000,000 of the United States, Canada
and Central America could all move to Texas, while if our entire country
was as densely populated as Belgium's, everybody in the world could
live comfortably within the limits of our country.
THE LIFE OF THE PEOPLE
And yet, little Belgium has no gold or silver mines, and all the treasures
of copper and zinc and lead and anthracite and oil have been denied her.
The gold is in the heart of her people. No other land holds a race more
prudent, industrious and thrifty! It is a land where everybody works. In
the winter when the sun does not rise until half past seven, the Belgian
cottages have lights in their windows at five, and the people are ready for
an eleven-hour day. As a rule all children work after 12 years of age. The
exquisite pointed lace that has made Belgium famous, is wrought by
women who fulfill the tasks of the household fulfilled by American
women, and then begins their task upon the exquisite laces that have sent
their name and fame throughout the world. Their wages are low, their
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
work hard, but their life is so peaceful and prosperous that few Belgians
ever emigrate to foreign countries. Of late they have made their
education compulsory, their schools free. It is doubtful whether any
other country has made a greater success of their system of
transportation. You will pay 50 cents to journey some twenty odd miles
out to Roslyn, on our Long Island railroad, but in Belgium a commuter
journeys twenty miles in to the factory and back again every night and
makes the six double daily journeys at an entire cost of 37-1/2 cents per
week, less than the amount that you pay for the journey one way for a
like distance in this country. Out of this has come Belgium's prosperity.
She has the money to buy goods from other countries, and she has the
property to export to foreign lands. Last year the United States, with its
hundred millions of people, imported less than $2,000,000,000, and
exported $2,500,000,000. If our people had been as prosperous per
capita as Belgium, we would have purchased from other countries
$12,000,000,000 worth of goods and exported $10,000,000,000.
So largely have we been dependent upon Belgium that many of the
engines used in digging the Panama Canal came from the Cockerill
works that produce two thousands of these engines every year in Liege.
It is often said that the Belgians have the best courts in existence. The
Supreme Court of Little Belgium has but one Justice. Without waiting
for an appeal, just as soon as a decision has been reached by a lower
Court, while the matters are still fresh in mind and all the witnesses and
facts readily obtainable, this Supreme Justice reviews all the objections
raised on either side and without a motion from anyone passes on the
decision of the inferior court. On the other hand, the lower courts are
open to an immediate settlement of disputes between the wage earners,
and newsboys and fishermen are almost daily seen going to the judge for
a decision regarding a dispute over five or ten cents. When the judge has
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
Dutch burghers and the Spanish armies, led by Bloody Alva, fought out
their battle. Hither, too, came Napoleon, and the great mound of
Waterloo is the monument to the Duke of Wellington's victory. It was to
the Belgian plains, also, that the German general, last August, rushed his
troops. Every college and every city searches for some level spot of land
where the contest between opposing teams may be held, and for more
than two thousand years the Belgian plain has been the scene of the great
battles between the warring nations of Western Europe.
Now, out of all these collisions there has come a hardy race, inured to
peril, rich in fortitude, loyalty, patience, thrift, self-reliance and
persevering faith. For five hundred years the Belgian children and youth
have been brought up upon the deeds of noble renown, achieved by their
ancestors. If Julius Cæsar were here today he would wear Belgium's
bravery like a bright sword, girded to his thigh. And when this brave
little people, with a standing army of forty-two thousand men, single-
handed defied two millions of Germans, it tells us that Ajax has come
back once more to defy the god of lightnings.
A THRILLING CHAPTER FROM BELGIUM'S HISTORY
Perhaps one or two chapters torn from the pages of Belgium history will
enable us to understand her present-day heroism, just as one golden
bough plucked from the forest will explain the richness of the autumn.
You remember that Venice was once the financial center of the world.
Then when the bankers lost confidence in the navy of Venice they put
their jewels and gold into saddle bags and moved the financial center of
the world to Nuremburg, because its walls were seven feet thick and
twenty feet high. Later, about 1500 A.D., the discovery of the New
World turned all the peoples into races of sea-going folk, and the English
and Dutch captains vied with the sailors of Spain and Portugal. No
captains were more prosperous than the mariners of Antwerp. In 1568
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
there were 500 marble mansions in this city on the Meuse. Belgium
became a casket filled with jewels. Then it was that Spain turned
covetous eyes northward. Sated with his pleasures, broken by indulgence
and passion, the Emperor Charles the Fifth resigned his gold and throne
to his son, King Philip. Finding his coffers depleted, Philip sent the
Duke of Alva, with 10,000 Spanish soldiers, out on a looting
expedition. Their approach filled Antwerp with consternation, for her
merchants were busy with commerce and not with war. The sack of
Antwerp by the Spaniards makes up a revolting page in history. Within
three days 8,000 men, women and children were massacred, and the
Spanish soldiers, drunk with wine and blood, hacked, drowned and
burned like fiends that they were. The Belgian historian tells us that 500
marble residences were reduced to blackened ruins. One incident will
make the event stand out. When the Spaniards approached the city a
wealthy burgher hastened the day of his son's marriage. During the
ceremony the soldiers broke down the gate of the city and crossed the
threshold of the rich man's house. When they had stripped the guests of
their purses and gems, unsatisfied, they killed the bridegroom, slew the
men, and carried the bride out into the night. The next morning a young
woman, crazed and half clad, was found in the street, searching among
the dead bodies. At last she found a youth, whose head she lifted upon
her knees, over which she crooned her songs, as a young mother soothes
her babe. A Spanish officer passing by, humiliated by the spectacle,
ordered a soldier to use his dagger and put the girl out of her misery.
THE HORRORS OF THE INQUISITION
Having looted Antwerp, the treasure chest of Belgium, the Spaniards set
up the Inquisition as an organized means of securing property. It is a
strange fact that the Spaniard has excelled in cruelty as other nations
have excelled in art or science or invention. Spain's cruelty to the Moors
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
and the rich Jews forms one of the blackest chapters in history.
Inquisitors became fiends. Moors were starved, tortured, burned, flung
in wells, Jewish bankers had their tongues thrust through little iron
rings; then the end of the tongue was seared that it might swell, and the
banker was led by a string in the ring through the streets of the city. The
women and the children were put on rafts that were pushed out into the
Mediterranean Sea. When the swollen corpses drifted ashore, the plague
broke out, and when that black plague spread over Spain it seemed like
the justice of outraged nature. The expulsion of the Moors was one of
the deadliest blows ever struck at science, commerce, art and literature.
The historian tracks Spain across the continents by a trail of blood.
Wherever Spain's hand has fallen it has paralyzed. From the days of
Cortez, wherever her captains have given a pledge, the tongue that spake
has been mildewed with lies and treachery. The wildest beasts are not in
the jungle; man is the lion that rends, man is the leopard that tears, man's
hate is the serpent that poisons, and the Spaniard entered Belgium to turn
a garden into a wilderness. Within one year, 1568, Antwerp, that began
with 125,000 people, ended it with 50,000. Many multitudes were put
to death by the sword and stake, but many, many thousands fled to
England, to begin anew their lives as manufacturers and mariners; and
for years Belgium was one quaking peril, an inferno, whose torturers
were Spaniards. The visitor in Antwerp is still shown the rack upon
which they stretched the merchants that they might yield up their hidden
gold. The Painted Lady may be seen. Opening her arms, she embraces the
victim. The Spaniard, with his spear, forced the merchant into the deadly
embrace. As the iron arms concealed in velvet folded together, one spike
passed through each eye, another through the mouth, another through the
heart. The Painted Lady's lips were poisoned, so that a kiss was fatal. The
dungeon whose sides were forced together by screws, so that each day
the victim saw his cell growing less and less, and knew that soon he
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
had handed his hat and cloak to the servant, Alva gave a sign, and from
behind the curtains came Spanish musqueteers, who demanded his
sword. For instead of a banquet hall, the Count was taken to a cellar,
fitted up as a dungeon. Already Egmont had all but died for his country.
He had used his ships, his trade, his gold, for righting the people's
wrongs. He was a man of a large family--a wife and eleven children--and
people loved him as to idolatry. But Alva was inexorable. He had made
up his mind that the merchants and burghers had still much hidden gold,
and if he killed their bravest and best, terror would fall upon all alike,
and that the gold he needed would be forthcoming. That all the people
might witness the scene, he took his prisoners to Brussels and decided to
behead them in the public square. In the evening Egmont received the
notice that his head would be chopped off the next day. A scaffold was
erected in the public square. That evening he wrote a letter that is a
marvel of restraint.
"Sire--I have learned this evening the sentence which your majesty has
been pleased to pronounce upon me. Although I have never had a
thought, and believe myself never to have done a deed, which would tend
to the prejudice of your service, or to the detriment of true religion,
nevertheless I take patience to bear that which it has pleased the good
God to permit. Therefore, I pray your majesty to have compassion on my
poor wife, my children and my servants, having regard to my past
service. In which hope I now commend myself to the mercy of God.
From Brussels, ready to die, this 5th of June, 1568.
"LAMORAL D' EGMONT."
Thus died a man who did as much probably for Holland as John Eliot for
England, or Lafayette for France, or Samuel Adams for this young
republic.
THE WOE OF BELGIUM
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
And now out of all this glorious past comes the woe of Belgium.
Desolation has come like the whirlwind, and destruction like a tornado.
But ninety days ago and Belgium was a hive of industry, and in the fields
were heard the harvest songs. Suddenly, Germany struck Belgium. The
whole world has but one voice, "Belgium has innocent hands." She was
led like a lamb to the slaughter. When the lover of Germany is asked to
explain Germany's breaking of her solemn treaty upon the neutrality of
Belgium, the German stands dumb and speechless. Merchants honor
their written obligations. True citizens consider their word as good as
their bond; Germany gave treaty, and in the presence of God and the
civilized world, entered into a solemn covenant with Belgium. To the
end of time, the German must expect this taunt, "as worthless as a
German treaty." Scarcely less black the two or three known examples of
cruelty wrought upon nonresisting Belgians. In Brooklyn lives a Belgian
woman. She planned to return home in late July to visit a father who had
suffered paralysis, an aged mother and a sister who nursed both. When
the Germans decided to burn that village in Eastern Belgium, they did
not wish to burn alive this old and helpless man, so they bayonetted to
death the old man and woman, and the daughter that nursed them.
Let us judge not, that we be not judged. This is the one example of
atrocity that you and I might be able personally to prove. But every loyal
German in the country can make answer: "These soldiers were drunk
with wine and blood. Such an atrocity misrepresents Germany and her
soldiers. The breaking of Germany's treaty with Belgium represents the
dishonor of a military ring, and not the perfidy of 68,000,000 of people.
We ask that judgment be postponed until all the facts are in." But,
meanwhile, the man who loves his fellows, at midnight in his dreams
walks across the fields of broken Belgium. All through the night air
there comes the sob of Rachel, weeping for her children, because they
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
are not. In moods of bitterness, of doubt and despair the heart cries out,
"How could a just God permit such cruelty upon innocent Belgium?"
No man knows. "Clouds and darkness are round about God's throne."
The spirit of evil caused this war, but the Spirit of God may bring good
out of it, just as the summer can repair the ravages of winter. Meanwhile
the heart bleeds for Belgium. For Brussels, the third most beautiful city
in Europe! For Louvain, once rich with its libraries, cathedrals, statues,
paintings, missals, manuscripts--now a ruin. Alas! for the ruined harvests
and the smoking villages! Alas, for the Cathedral that is a heap, and the
library that is a ruin. Where the angel of happiness was there stalk
Famine and Death. Gone, the Land of Grotius! Perished the paintings of
Rubens! Ruined is Louvain. Where the wheat waved, now the hillsides
are billowy with graves. But let us believe that God reigns. Perchance
Belgium is slain like the Saviour, that militarism may die like Satan.
Without shedding of innocent blood there is no remission of sins
through tyranny and greed. There is no wine without the crushing of the
grapes from the tree of life. Soon Liberty, God's dear child, will stand
within the scene and comfort the desolate. Falling upon the great world's
altar stairs, in this hour when wisdom is ignorance, and the strongest
man clutches at dust and straw, let us believe with faith victorious over
tears, that some time God will gather broken-hearted little Belgium into
His arms and comfort her as a Father comforteth his well-beloved child.
HENRY WATTERSON
THE NEW AMERICANISM
(Abridged)
Eight years ago tonight, there stood where I am standing now a young
Georgian, who, not without reason, recognized the "significance" of his
presence here, and, in words whose eloquence I cannot hope to recall,
appealed from the New South to New England for a united country.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
He is gone now. But, short as his life was, its heaven-born mission was
fulfilled; the dream of his childhood was realized; for he had been
appointed by God to carry a message of peace on earth, good will to
men, and, this done, he vanished from the sight of mortal eyes, even as
the dove from the ark.
Grady told us, and told us truly, of that typical American who, in Dr.
Talmage's mind's eye, was coming, but who, in Abraham Lincoln's
actuality, had already come. In some recent studies into the career of that
man, I have encountered many startling confirmations of this judgment;
and from that rugged trunk, drawing its sustenance from gnarled roots,
interlocked with Cavalier sprays and Puritan branches deep beneath the
soil, shall spring, is springing, a shapely tree--symmetric in all its parts--
under whose sheltering boughs this nation shall have the new birth of
freedom Lincoln promised it, and mankind the refuge which was sought
by the forefathers when they fled from oppression. Thank God, the ax,
the gibbet, and the stake have had their day. They have gone, let us hope,
to keep company with the lost arts. It has been demonstrated that great
wrongs may be redressed and great reforms be achieved without the
shedding of one drop of human blood; that vengeance does not purify,
but brutalizes; and that tolerance, which in private transactions is
reckoned a virtue, becomes in public affairs a dogma of the most far-
seeing statesmanship.
So I appeal from the men in silken hose who danced to music made by
slaves--and called it freedom--from the men in bell-crowned hats, who
led Hester Prynne to her shame--and called it religion--to that
Americanism which reaches forth its arms to smite wrong with reason
and truth, secure in the power of both. I appeal from the patriarchs of
New England to the poets of New England; from Endicott to Lowell;
from Winthrop to Longfellow; from Norton to Holmes; and I appeal in
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
the name and by the rights of that common citizenship--of that common
origin--back of both the Puritan and the Cavalier--to which all of us owe
our being. Let the dead past, consecrated by the blood of its martyrs, not
by its savage hatreds--darkened alike by kingcraft and priestcraft--let the
dead past bury its dead. Let the present and the future ring with the song
of the singers. Blessed be the lessons they teach, the laws they make.
Blessed be the eye to see, the light to reveal. Blessed be Tolerance,
sitting ever on the right hand of God to guide the way with loving word,
as blessed be all that brings us nearer the goal of true religion, true
Republicanism, and true patriotism, distrust of watchwords and labels,
shams and heroes, belief in our country and ourselves. It was not Cotton
Mather, but John Greenleaf Whittier, who cried:--
"Dear God and Father of us all, Forgive our faith in cruel lies, Forgive
the blindness that denies.
"Cast down our idols--overturn Our bloody altars--make us see Thyself
in Thy humanity!"
JOHN MORLEY
FOUNDER'S DAY ADDRESS
(Abridged)
Carnegie Institute, Pittsburgh, Pa., November 3, 1904.
What is so hard as a just estimate of the events of our own time? It is
only now, a century and a half later, that we really perceive that a writer
has something to say for himself when he calls Wolfe's exploit at Quebec
the turning point in modern history. And to-day it is hard to imagine any
rational standard that would not make the American Revolution--an
insurrection of thirteen little colonies, with a population of 3,000,000
scattered in a distant wilderness among savages--a mightier event in
many of its aspects than the volcanic convulsion in France. Again, the
upbuilding of your great West on this continent is reckoned by some the
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
rearing. Into this very region where we are this afternoon, swept wave
after wave of immigration; English from Virginia flowed over the
border, bringing English traits, literature, habits of mind; Scots, or Scots-
Irish, originally from Ulster, flowed in from Central Pennsylvania;
Catholics from Southern Ireland; new hosts from Southern and East
Central Europe. This is not the Fourth of July. But people of every
school would agree that it is no exuberance of rhetoric, it is only sober
truth to say that the persevering absorption and incorporation of all this
ceaseless torrent of heterogenous elements into one united, stable,
industrious, and pacific State is an achievement that neither the Roman
Empire nor the Roman Church, neither Byzantine Empire nor Russian,
not Charles the Great nor Charles the Fifth nor Napoleon ever rivaled or
approached.
We are usually apt to excuse the slower rate of liberal progress in our
Old World by contrasting the obstructive barriers of prejudice, survival,
solecism, anachronism, convention, institution, all so obstinately rooted,
even when the branches seem bare and broken, in an old world, with the
open and disengaged ground of the new. Yet in fact your difficulties
were at least as formidable as those of the older civilizations into whose
fruitful heritage you have entered. Unique was the necessity of this
gigantic task of incorporation, the assimilation of people of divers faiths
and race. A second difficulty was more formidable still--how to erect
and work a powerful and wealthy State on such a system as to combine
the centralized concert of a federal system with local independence, and
to unite collective energy with the encouragement of individual
freedom.
This last difficulty that you have so successfully up to now surmounted,
at the present hour confronts the mother country and deeply perplexes
her statesmen. Liberty and union have been called the twin ideas of
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
America. So, too, they are the twin ideals of all responsible men in Great
Britain; altho responsible men differ among themselves as to the safest
path on which to travel toward the common goal, and tho the dividing
ocean, in other ways so much our friend, interposes, for our case of an
island State, or rather for a group of island States, obstacles from which
a continental State like yours is happily altogether free.
Nobody believes that no difficulties remain. Some of them are obvious.
But the common-sense, the mixture of patience and determination that
has conquered risks and mischiefs in the past, may be trusted with the
future.
Strange and devious are the paths of history. Broad and shining channels
get mysteriously silted up. How many a time what seemed a glorious
high road proves no more than a mule track or mere cul-de-sac. Think of
Canning's flashing boast, when he insisted on the recognition of the
Spanish republics in South America--that he had called a new world into
existence to redress the balance of the old. This is one of the sayings--of
which sort many another might be found--that make the fortune of a
rhetorician, yet stand ill the wear and tear of time and circumstance. The
new world that Canning called into existence has so far turned out a
scene of singular disenchantment.
Tho not without glimpses on occasion of that heroism and courage and
even wisdom that are the attributes of man almost at the worst, the tale
has been too much a tale of anarchy and disaster, still leaving a host of
perplexities for statesmen both in America and Europe. It has left also to
students of a philosophic turn of mind one of the most interesting of all
the problems to be found in the whole field of social, ecclesiastical,
religious, and racial movement. Why is it that we do not find in the
south as we find in the north of this hemisphere a powerful federation--a
great Spanish-American people stretching from the Rio Grande to Cape
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
years after our Gen. Whitelocke was repulsed at Buenos Ayres, tho Mr.
Sumner and other people have always held that it was Canning who
really first started the Monroe Doctrine, when he invited the United
States to join him against European intervention in South American
affairs.
The day is at hand, we are told, when four-fifths of the human race will
trace their pedigree to English forefathers, as four-fifths of the white
people in the United States trace their pedigree to-day. By the end of this
century, they say, such nations as France and Germany, assuming that
they stand apart from fresh consolidations, will only be able to claim the
same relative position in the political world as Holland and Switzerland.
These musings of the moon do not take us far. The important thing, as
we all know, is not the exact fraction of the human race that will speak
English. The important thing is that those who speak English, whether in
old lands or new, shall strive in lofty, generous and never-ceasing
emulation with peoples of other tongues and other stock for the
political, social, and intellectual primacy among mankind. In this noble
strife for the service of our race we need never fear that claimants for the
prize will be too large a multitude.
As an able scholar of your own has said, Jefferson was here using the old
vernacular of English aspirations after a free, manly, and well-ordered
political life--a vernacular rich in stately tradition and noble phrase, to
be found in a score of a thousand of champions in many camps--in
Buchanan, Milton, Hooker, Locke, Jeremy Taylor, Roger Williams, and
many another humbler but not less strenuous pioneer and confessor of
freedom. Ah, do not fail to count up, and count up often, what a
different world it would have been but for that island in the distant
northern sea! These were the tributary fountains, that, as time went on,
swelled into the broad confluence of modern time. What was new in
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
defeat of usurping power no less in England than here. The War for
Union in the nineteenth century gave the decisive impulse to a critical
extension of suffrage, and an era of popular reform in the mother
country. Any miscarriage of democracy here reacts against progress in
Great Britain.
If you seek the real meaning of most modern disparagement of popular
or parliamentary government, it is no more than this, that no politics will
suffice of themselves to make a nation's soul. What could be more true?
Who says it will? But we may depend upon it that the soul will be best
kept alive in a nation where there is the highest proportion of those who,
in the phrase of an old worthy of the seventeenth century, think it a part
of a man's religion to see to it that his country be well governed.
Democracy, they tell us, is afflicted by mediocrity and by sterility. But
has not democracy in my country, as in yours, shown before now that it
well knows how to choose rulers neither mediocre nor sterile; men more
than the equals in unselfishness, in rectitude, in clear sight, in force, of
any absolutist statesman, that ever in times past bore the scepter? If I live
a few months, or it may be even a few weeks longer, I hope to have seen
something of three elections--one in Canada, one in the United
Kingdom, and the other here. With us, in respect of leadership, and apart
from height of social prestige, the personage corresponding to the
president is, as you know, the prime minister. Our general election this
time, owing to personal accident of the passing hour, may not determine
quite exactly who shall be the prime minister, but it will determine the
party from which the prime minister shall be taken. On normal occasions
our election of a prime minister is as direct and personal as yours, and in
choosing a member of Parliament people were really for a whole
generation choosing whether Disraeli or Gladstone or Salisbury should
be head of the government.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
The one central difference between your system and ours is that the
American president is in for a fixed time, whereas the British prime
minister depends upon the support of the House of Commons. If he
loses that, his power may not endure a twelvemonth; if on the other
hand, he keeps it, he may hold office for a dozen years. There are not
many more interesting or important questions in political discussion
than the question whether our cabinet government or your presidential
system of government is the better. This is not the place to argue it.
Between 1868 and now--a period of thirty-six years--we have had eight
ministries. This would give an average life of four and a half years. Of
these eight governments five lasted over five years. Broadly speaking,
then, our executive governments have lasted about the length of your
fixed term. As for ministers swept away by a gust of passion, I can only
recall the overthrow of Lord Palmerston in 1858 for being thought too
subservient to France. For my own part, I have always thought that by its
free play, its comparative fluidity, its rapid flexibility of adaptation, our
cabinet system has most to say for itself.
Whether democracy will make for peace, we all have yet to see. So far
democracy has done little in Europe to protect us against the turbid
whirlpools of a military age. When the evils of rival states, antagonistic
races, territorial claims, and all the other formulas of international
conflict are felt to be unbearable and the curse becomes too great to be
any longer borne, a school of teachers will perhaps arise to pick up again
the thread of the best writers and wisest rulers on the eve of the
revolution. Movement in this region of human things has not all been
progressive. If we survey the European courts from the end of the Seven
Years' War down to the French Revolution, we note the marked growth
of a distinctly international and pacific spirit. At no era in the world's
history can we find so many European statesmen after peace and the
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
good government of which peace is the best ally. That sentiment came to
violent end when Napoleon arose to scourge the world.
ROBERT TOOMBS
ON RESIGNING FROM THE SENATE, 1861
(Abridged)
The success of the Abolitionists and their allies, under the name of the
Republican party, has produced its logical results already. They have for
long years been sowing dragons' teeth and have finally got a crop of
armed men. The Union, sir, is dissolved. That is an accomplished fact in
the path of this discussion that men may as well heed. One of your
confederates has already wisely, bravely, boldly confronted public
danger, and she is only ahead of many of her sisters because of her
greater facility for speedy action. The greater majority of those sister
States, under like circumstances, consider her cause as their cause; and I
charge you in their name to-day: "Touch not Saguntum."[37] It is not
only their cause, but it is a cause which receives the sympathy and will
receive the support of tens and hundreds of honest patriot men in the
nonslaveholding States, who have hitherto maintained constitutional
rights, and who respect their oaths, abide by compacts, and love justice.
And while this Congress, this Senate, and this House of Representatives
are debating the constitutionality and the expediency of seceding from
the Union, and while the perfidious authors of this mischief are
showering down denunciations upon a large portion of the patriotic men
of this country, those brave men are coolly and calmly voting what you
call revolution--aye, sir, doing better than that: arming to defend it. They
appealed to the Constitution, they appealed to justice, they appealed to
fraternity, until the Constitution, justice, and fraternity were no longer
listened to in the legislative halls of their country, and then, sir, they
prepared for the arbitrament of the sword; and now you see the glittering
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
bayonet, and you hear the tramp of armed men from your capitol to the
Rio Grande. It is a sight that gladdens the eyes and cheers the hearts of
other millions ready to second them. Inasmuch, sir, as I have labored
earnestly, honestly, sincerely, with these men to avert this necessity so
long as I deemed it possible, and inasmuch as I heartily approve their
present conduct of resistance, I deem it my duty to state their case to the
Senate, to the country, and to the civilized world.
Senators, my countrymen have demanded no new government; they have
demanded no new Constitution. Look to their records at home and here
from the beginning of this national strife until its consummation in the
disruption of the empire, and they have not demanded a single thing
except that you shall abide by the Constitution of the United States; that
constitutional rights shall be respected, and that justice shall be done.
Sirs, they have stood by your Constitution; they have stood by all its
requirements, they have performed all its duties unselfishly,
uncalculatingly, disinterestedly, until a party sprang up in this country
which endangered their social system--a party which they arraign, and
which they charge before the American people and all mankind with
having made proclamation of outlawry against four thousand millions of
their property in the Territories of the United States; with having put
them under the ban of the empire in all the States in which their
institutions exist outside the protection of federal laws; with having
aided and abetted insurrection from within and invasion from without
with the view of subverting those institutions, and desolating their
homes and their firesides. For these causes they have taken up arms.
I have stated that the discontented States of this Union have demanded
nothing but clear, distinct, unequivocal, well-acknowledged
constitutional rights--rights affirmed by the highest judicial tribunals of
their country; rights older than the Constitution; rights which are planted
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
upon the immutable principles of natural justice; rights which have been
affirmed by the good and the wise of all countries, and of all centuries.
We demand no power to injure any man. We demand no right to injure
our confederate States. We demand no right to interfere with their
institutions, either by word or deed. We have no right to disturb their
peace, their tranquillity, their security. We have demanded of them
simply, solely--nothing else--to give us equality, security and
tranquillity. Give us these, and peace restores itself. Refuse them, and
take what you can get.
What do the rebels demand? First, "that the people of the United States
shall have an equal right to emigrate and settle in the present or any
future acquired Territories, with whatever property they may possess
(including slaves), and be securely protected in its peaceable enjoyment
until such Territory may be admitted as a State into the Union, with or
without slavery, as she may determine, on an equality with all existing
States." That is our Territorial demand. We have fought for this Territory
when blood was its price. We have paid for it when gold was its price.
We have not proposed to exclude you, tho you have contributed very
little of blood or money. I refer especially to New England. We demand
only to go into those Territories upon terms of equality with you, as
equals in this great Confederacy, to enjoy the common property of the
whole Union, and receive the protection of the common government,
until the Territory is capable of coming into the Union as a sovereign
State, when it may fix its own institutions to suit itself.
The second proposition is, "that property in slaves shall be entitled to the
same protection from the government of the United States, in all of its
departments, everywhere, which the Constitution confers the power
upon it to extend to any other property, provided nothing herein
contained shall be construed to limit or restrain the right now belonging
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
have steadily refused, if the criminal only stole a negro and that negro
was a slave, to deliver him up. It was refused twice on the requisition of
my own State as long as twenty-two years ago. It was refused by Kent
and by Fairfield, governors of Maine, and representing, I believe, each of
the then federal parties. We appealed then to fraternity, but we submitted;
and this constitutional right has been practically a dead letter from that
day to this. The next case came up between us and the State of New
York, when the present senior senator [Mr. Seward] was the governor of
that State; and he refused it. Why? He said it was not against the laws of
New York to steal a negro, and therefore he would not comply with the
demand. He made a similar refusal to Virginia. Yet these are our
confederates; these are our sister States! There is the bargain; there is the
compact. You have sworn to it. Both these governors swore to it. The
senator from New York swore to it. The governor of Ohio swore to it
when he was inaugurated. You can not bind them by oaths. Yet they talk
to us of treason; and I suppose they expect to whip freemen into loving
such brethren! They will have a good time in doing it!
It is natural we should want this provision of the Constitution carried
out. The Constitution says slaves are property; the Supreme Court says
so; the Constitution says so. The theft of slaves is a crime; they are a
subject-matter of felonious asportation. By the text and letter of the
Constitution you agreed to give them up. You have sworn to do it, and
you have broken your oaths. Of course, those who have done so look
out for pretexts. Nobody expected them to do otherwise. I do not think I
ever saw a perjurer, however bald and naked, who could not invent some
pretext to palliate his crime, or who could not, for fifteen shillings, hire
an Old Bailey lawyer to invent some for him. Yet this requirement of the
Constitution is another one of the extreme demands of an extremist and
a rebel.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
The next stipulation is that fugitive slaves shall be surrendered under the
provisions of the Fugitive Slave Act of 1850, without being entitled
either to a writ of habeas corpus, or trial by jury, or other similar
obstructions of legislation, in the State to which he may flee. Here is the
Constitution:
"No person held to service or labor in one State, under the laws thereof,
escaping into another, shall, in consequence of any law or regulation
therein, be discharged from such service or labor, but shall be delivered
up on claim of the party to whom such service or labor may be due."
This language is plain, and everybody understood it the same way for the
first forty years of your government. In 1793, in Washington's time, an
act was passed to carry out this provision. It was adopted unanimously in
the Senate of the United States, and nearly so in the House of
Representatives. Nobody then had invented pretexts to show that the
Constitution did not mean a negro slave. It was clear; it was plain. Not
only the federal courts, but all the local courts in all the States, decided
that this was a constitutional obligation. How is it now? The North
sought to evade it; following the instincts of their natural character, they
commenced with the fraudulent fiction that fugitives were entitled to
habeas corpus, entitled to trial by jury in the State to which they fled.
They pretended to believe that our fugitive slaves were entitled to more
rights than their white citizens; perhaps they were right, they know one
another better than I do. You may charge a white man with treason, or
felony, or other crime, and you do not require any trial by jury before he
is given up; there is nothing to determine but that he is legally charged
with a crime and that he fled, and then he is to be delivered up upon
demand. White people are delivered up every day in this way; but not
slaves. Slaves, black people, you say, are entitled to trial by jury; and in
this way schemes have been invented to defeat your plain constitutional
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
obligations.
Senators, the Constitution is a compact. It contains all our obligations
and the duties of the federal government. I am content and have ever
been content to sustain it. While I doubt its perfection, while I do not
believe it was a good compact, and while I never saw the day that I
would have voted for it as a proposition de novo, yet I am bound to it by
oath and by that common prudence which would induce men to abide by
established forms rather than to rush into unknown dangers. I have given
to it, and intend to give to it, unfaltering support and allegiance, but I
choose to put that allegiance on the true ground, not on the false idea
that anybody's blood was shed for it. I say that the Constitution is the
whole compact. All the obligations, all the chains that fetter the limbs of
my people, are nominated in the bond, and they wisely excluded any
conclusion against them, by declaring that "the powers not granted by the
Constitution to the United States, or forbidden by it to the States,
belonged to the States respectively or the people."
Now I will try it by that standard; I will subject it to that test. The law of
nature, the law of justice, would say--and it is so expounded by the
publicists--that equal rights in the common property shall be enjoyed.
Even in a monarchy the king can not prevent the subjects from enjoying
equality in the disposition of the public property. Even in a despotic
government this principle is recognized. It was the blood and the money
of the whole people (says the learned Grotius, and say all the publicists)
which acquired the public property, and therefore it is not the property of
the sovereign. This right of equality being, then, according to justice and
natural equity, a right belonging to all States, when did we give it up?
You say Congress has a right to pass rules and regulations concerning
the Territory and other property of the United States. Very well. Does
that exclude those whose blood and money paid for it? Does "dispose
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
of" mean to rob the rightful owners? You must show a better title than
that, or a better sword than we have.
What, then, will you take? You will take nothing but your own
judgment; that is, you will not only judge for yourselves, not only
discard the court, discard our construction, discard the practise of the
government, but you will drive us out, simply because you will it. Come
and do it! You have sapped the foundations of society; you have
destroyed almost all hope of peace. In a compact where there is no
common arbiter, where the parties finally decide for themselves, the
sword alone at last becomes the real, if not the constitutional, arbiter.
Your party says that you will not take the decision of the Supreme Court.
You said so at Chicago; you said so in committee; every man of you in
both Houses says so. What are you going to do? You say we shall
submit to your construction. We shall do it, if you can make us; but not
otherwise, or in any other manner. That is settled. You may call it
secession, or you may call it revolution; but there is a big fact standing
before you, ready to oppose you--that fact is, freemen with arms in their
hands.
THEODORE ROOSEVELT
INAUGURAL ADDRESS
(1905)
MY FELLOW CITIZENS:--No people on earth have more cause to be
thankful than ours, and this is said reverently, in no spirit of boastfulness
in our own strength, but with gratitude to the Giver of Good, Who has
blessed us with the conditions which have enabled us to achieve so large
a measure of well-being and happiness.
To us as a people it has been granted to lay the foundations of our
national life in a new continent. We are the heirs of the ages, and yet we
have had to pay few of the penalties which in old countries are exacted
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
from the tasks set before our fathers, who founded and preserved this
Republic, the spirit in which these tasks must be undertaken and these
problems faced, if our duty is to be well done, remains essentially
unchanged. We know that self-government is difficult. We know that no
people needs such high traits of character as that people which seeks to
govern its affairs aright through the freely expressed will of the free men
who compose it.
But we have faith that we shall not prove false to memories of the men
of the mighty past. They did their work; they left us the splendid heritage
we now enjoy. We in our turn have an assured confidence that we shall
be able to leave this heritage unwasted and enlarged to our children's
children.
To do so, we must show, not merely in great crises, but in the everyday
affairs of life, the qualities of practical intelligence, of courage, of
hardihood, and endurance, and, above all, the power of devotion to a
lofty ideal, which made great the men who founded this Republic in the
days of Washington; which made great the men who preserved this
Republic in the days of Abraham Lincoln.
ON AMERICAN MOTHERHOOD[38]
(1905)
In our modern industrial civilization there are many and grave dangers to
counterbalance the splendors and the triumphs. It is not a good thing to
see cities grow at disproportionate speed relatively to the country; for
the small land owners, the men who own their little homes, and therefore
to a very large extent the men who till farms, the men of the soil, have
hitherto made the foundation of lasting national life in every State; and,
if the foundation becomes either too weak or too narrow, the
superstructure, no matter how attractive, is in imminent danger of
falling.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
But far more important than the question of the occupation of our
citizens is the question of how their family life is conducted. No matter
what that occupation may be, as long as there is a real home and as long
as those who make up that home do their duty to one another, to their
neighbors and to the State, it is of minor consequence whether the man's
trade is plied in the country or in the city, whether it calls for the work of
the hands or for the work of the head.
No piled-up wealth, no splendor of material growth, no brilliance of
artistic development, will permanently avail any people unless its home
life is healthy, unless the average man possesses honesty, courage,
common sense, and decency, unless he works hard and is willing at need
to fight hard; and unless the average woman is a good wife, a good
mother, able and willing to perform the first and greatest duty of
womanhood, able and willing to bear, and to bring up as they should be
brought up, healthy children, sound in body, mind, and character, and
numerous enough so that the race shall increase and not decrease.
There are certain old truths which will be true as long as this world
endures, and which no amount of progress can alter. One of these is the
truth that the primary duty of the husband is to be the home-maker, the
breadwinner for his wife and children, and that the primary duty of the
woman is to be the helpmate, the housewife, and mother. The woman
should have ample educational advantages; but save in exceptional cases
the man must be, and she need not be, and generally ought not to be,
trained for a lifelong career as the family breadwinner; and, therefore,
after a certain point, the training of the two must normally be different
because the duties of the two are normally different. This does not mean
inequality of function, but it does mean that normally there must be
dissimilarity of function. On the whole, I think the duty of the woman
the more important, the more difficult, and the more honorable of the
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
two; on the whole I respect the woman who does her duty even more
than I respect the man who does his.
No ordinary work done by a man is either as hard or as responsible as the
work of a woman who is bringing up a family of small children; for
upon her time and strength demands are made not only every hour of the
day but often every hour of the night. She may have to get up night after
night to take care of a sick child, and yet must by day continue to do all
her household duties as well; and if the family means are scant she must
usually enjoy even her rare holidays taking her whole brood of children
with her. The birth pangs make all men the debtors of all women. Above
all our sympathy and regard are due to the struggling wives among those
whom Abraham Lincoln called the plain people, and whom he so loved
and trusted; for the lives of these women are often led on the lonely
heights of quiet, self-sacrificing heroism.
Just as the happiest and most honorable and most useful task that can be
set any man is to earn enough for the support of his wife and family, for
the bringing up and starting in life of his children, so the most important,
the most honorable and desirable task which can be set any woman is to
be a good and wise mother in a home marked by self-respect and mutual
forbearance, by willingness to perform duty, and by refusal to sink into
self-indulgence or avoid that which entails effort and self-sacrifice. Of
course there are exceptional men and exceptional women who can do
and ought to do much more than this, who can lead and ought to lead
great careers of outside usefulness in addition to--not as substitutes for--
their home work; but I am not speaking of exceptions; I am speaking of
the primary duties, I am speaking of the average citizens, the average
men and women who make up the nation.
Inasmuch as I am speaking to an assemblage of mothers, I shall have
nothing whatever to say in praise of an easy life. Yours is the work
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
which is never ended. No mother has an easy time, the most mothers
have very hard times; and yet what true mother would barter her
experience of joy and sorrow in exchange for a life of cold selfishness,
which insists upon perpetual amusement and the avoidance of care, and
which often finds its fit dwelling place in some flat designed to furnish
with the least possible expenditure of effort the maximum of comfort
and of luxury, but in which there is literally no place for children?
The woman who is a good wife, a good mother, is entitled to our respect
as is no one else; but she is entitled to it only because, and so long as,
she is worthy of it. Effort and self-sacrifice are the law of worthy life for
the man as for the woman; tho neither the effort nor the self-sacrifice
may be the same for the one as for the other. I do not in the least believe
in the patient Griselda type of woman, in the woman who submits to
gross and long continued ill treatment, any more than I believe in a man
who tamely submits to wrongful aggression. No wrong-doing is so
abhorrent as wrong-doing by a man toward the wife and the children
who should arouse every tender feeling in his nature. Selfishness toward
them, lack of tenderness toward them, lack of consideration for them,
above all, brutality in any form toward them, should arouse the heartiest
scorn and indignation in every upright soul.
I believe in the woman keeping her self-respect just as I believe in the
man doing so. I believe in her rights just as much as I believe in the
man's, and indeed a little more; and I regard marriage as a partnership, in
which each partner is in honor bound to think of the rights of the other
as well as of his or her own. But I think that the duties are even more
important than the rights; and in the long run I think that the reward is
ampler and greater for duty well done, than for the insistence upon
individual rights, necessary tho this, too, must often be. Your duty is
hard, your responsibility great; but greatest of all is your reward. I do not
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
pity you in the least. On the contrary, I feel respect and admiration for
you.
Into the woman's keeping is committed the destiny of the generations to
come after us. In bringing up your children you mothers must remember
that while it is essential to be loving and tender it is no less essential to
be wise and firm. Foolishness and affection must not be treated as
interchangeable terms; and besides training your sons and daughters in
the softer and milder virtues, you must seek to give them those stern and
hardy qualities which in after life they will surely need. Some children
will go wrong in spite of the best training; and some will go right even
when their surroundings are most unfortunate; nevertheless an immense
amount depends upon the family training. If you mothers through
weakness bring up your sons to be selfish and to think only of
themselves, you will be responsible for much sadness among the women
who are to be their wives in the future. If you let your daughters grow up
idle, perhaps under the mistaken impression that as you yourselves have
had to work hard they shall know only enjoyment, you are preparing
them to be useless to others and burdens to themselves. Teach boys and
girls alike that they are not to look forward to lives spent in avoiding
difficulties, but to lives spent in overcoming difficulties. Teach them that
work, for themselves and also for others, is not curse but a blessing; seek
to make them happy, to make them enjoy life, but seek also to make
them face life with the steadfast resolution to wrest success from labor
and adversity, and to do their whole duty before God and to man. Surely
she who can thus train her sons and her daughters is thrice fortunate
among women.
There are many good people who are denied the supreme blessing of
children, and for these we have the respect and sympathy always due to
those who, from no fault of their own, are denied any of the other great
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
blessings of life. But the man or woman who deliberately foregoes these
blessings, whether from viciousness, coldness, shallow-heartedness,
self-indulgence, or mere failure to appreciate aright the difference
between the all-important and the unimportant,--why, such a creature
merits contempt as hearty as any visited upon the soldier who runs away
in battle, or upon the man who refuses to work for the support of those
dependent upon him, and who tho able-bodied is yet content to eat in
idleness the bread which others provide.
The existence of women of this type forms one of the most unpleasant
and unwholesome features of modern life. If any one is so dim of vision
as to fail to see what a thoroughly unlovely creature such a woman is I
wish they would read Judge Robert Grant's novel "Unleavened Bread,"
ponder seriously the character of Selma, and think of the fate that would
surely overcome any nation which developed its average and typical
woman along such lines. Unfortunately it would be untrue to say that
this type exists only in American novels. That it also exists in American
life is made unpleasantly evident by the statistics as to the dwindling
families in some localities. It is made evident in equally sinister fashion
by the census statistics as to divorce, which are fairly appalling; for easy
divorce is now as it ever has been, a bane to any nation, a curse to
society, a menace to the home, an incitement to married unhappiness and
to immorality, an evil thing for men and a still more hideous evil for
women. These unpleasant tendencies in our American life are made
evident by articles such as those which I actually read not long ago in a
certain paper, where a clergyman was quoted, seemingly with approval,
as expressing the general American attitude when he said that the
ambition of any save a very rich man should be to rear two children only,
so as to give his children an opportunity "to taste a few of the good
things of life."
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
This man, whose profession and calling should have made him a moral
teacher, actually set before others the ideal, not of training children to do
their duty, not of sending them forth with stout hearts and ready minds to
win triumphs for themselves and their country, not of allowing them the
opportunity, and giving them the privilege of making their own place in
the world, but, forsooth, of keeping the number of children so limited
that they might "taste a few good things!" The way to give a child a fair
chance in life is not to bring it up in luxury, but to see that it has the kind
of training that will give it strength of character. Even apart from the
vital question of national life, and regarding only the individual interest
of the children themselves, happiness in the true sense is a hundredfold
more apt to come to any given member of a healthy family of healthy-
minded children, well brought up, well educated, but taught that they
must shift for themselves, must win their own way, and by their own
exertions make their own positions of usefulness, than it is apt to come
to those whose parents themselves have acted on and have trained their
children to act on, the selfish and sordid theory that the whole end of life
is to "taste a few good things."
The intelligence of the remark is on a par with its morality; for the most
rudimentary mental process would have shown the speaker that if the
average family in which there are children contained but two children the
nation as a whole would decrease in population so rapidly that in two or
three generations it would very deservedly be on the point of extinction,
so that the people who had acted on this base and selfish doctrine would
be giving place to others with braver and more robust ideals. Nor would
such a result be in any way regrettable; for a race that practised such
doctrine--that is, a race that practised race suicide--would thereby
conclusively show that it was unfit to exist, and that it had better give
place to people who had not forgotten the primary laws of their being.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
To sum up, then, the whole matter is simple enough. If either a race or an
individual prefers the pleasure of more effortless ease, of self-
indulgence, to the infinitely deeper, the infinitely higher pleasures that
come to those who know the toil and the weariness, but also the joy, of
hard duty well done, why, that race or that individual must inevitably in
the end pay the penalty of leading a life both vapid and ignoble. No man
and no woman really worthy of the name can care for the life spent
solely or chiefly in the avoidance of risk and trouble and labor. Save in
exceptional cases the prizes worth having in life must be paid for, and
the life worth living must be a life of work for a worthy end, and
ordinarily of work more for others than for one's self.
The woman's task is not easy--no task worth doing is easy--but in doing
it, and when she has done it, there shall come to her the highest and
holiest joy known to mankind; and having done it, she shall have the
reward prophesied in Scripture; for her husband and her children, yes,
and all people who realize that her work lies at the foundation of all
national happiness and greatness, shall rise up and call her blessed.
ALTON B. PARKER
THE CALL TO DEMOCRATS
From a speech opening the National Democratic Convention at
Baltimore, Md., June, 1912.
It is not the wild and cruel methods of revolution and violence that are
needed to correct the abuses incident to our Government as to all things
human. Neither material nor moral progress lies that way. We have made
our Government and our complicated institutions by appeals to reason,
seeking to educate all our people that, day after day, year after year,
century after century, they may see more clearly, act more justly, become
more and more attached to the fundamental ideas that underlie our
society. If we are to preserve undiminished the heritage bequeathed us,
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
1912.
The New Jersey delegation is commissioned to represent the great cause
of Democracy and to offer you as its militant and triumphant leader a
scholar, not a charlatan; a statesman, not a doctrinaire; a profound
lawyer, not a splitter of legal hairs; a political economist, not an
egotistical theorist; a practical politician, who constructs, modifies,
restrains, without disturbance and destruction; a resistless debater and
consummate master of statement, not a mere sophist; a humanitarian,
not a defamer of characters and lives; a man whose mind is at once
cosmopolitan and composite of America; a gentleman of unpretentious
habits, with the fear of God in his heart and the love of mankind
exhibited in every act of his life; above all a public servant who has been
tried to the uttermost and never found wanting--matchless,
unconquerable, the ultimate Democrat, Woodrow Wilson.
New Jersey has reasons for her course. Let us not be deceived in our
premises. Campaigns of vilification, corruption and false pretence have
lost their usefulness. The evolution of national energy is towards a more
intelligent morality in politics and in all other relations. The situation
admits of no compromise. The temper and purpose of the American
public will tolerate no other view. The indifference of the American
people to politics has disappeared. Any platform and any candidate not
conforming to this vast social and commercial behest will go down to
ignominious defeat at the polls.
Men are known by what they say and do. They are known by those who
hate and oppose them. Many years ago Woodrow Wilson said, "No man
is great who thinks himself so, and no man is good who does not try to
secure the happiness and comfort of others." This is the secret of his life.
The deeds of this moral and intellectual giant are known to all men. They
accord, not with the shams and false pretences of politics, but make
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
handful cast on a bleak and unknown shore should have come the
embodied genius of human government and the perfected model of
human liberty! God bless the memory of those immortal workers, and
prosper the fortunes of their living sons--and perpetuate the inspiration
of their handiwork.
Two years ago, sir, I spoke some words in New York that caught the
attention of the North. As I stand here to reiterate, as I have done
everywhere, every word I then uttered--to declare that the sentiments I
then avowed were universally approved in the South--I realize that the
confidence begotten by that speech is largely responsible for my presence
here to-night. I should dishonor myself if I betrayed that confidence by
uttering one insincere word, or by withholding one essential element of
the truth. Apropos of this last, let me confess, Mr. President, before the
praise of New England has died on my lips, that I believe the best
product of her present life is the procession of seventeen thousand
Vermont Democrats that for twenty-two years, undiminished by death,
unrecruited by birth or conversion, have marched over their rugged hills,
cast their Democratic ballots and gone back home to pray for their
unregenerate neighbors, and awake to read the record of twenty-six
thousand Republican majority. May the God of the helpless and the
heroic help them, and may their sturdy tribe increase.
Far to the South, Mr. President, separated from this section by a line--
once defined in irrepressible difference, once traced in fratricidal blood,
and now, thank God, but a vanishing shadow--lies the fairest and richest
domain of this earth. It is the home of a brave and hospitable people.
There is centered all that can please or prosper humankind. A perfect
climate above a fertile soil yields to the husbandman every product of
the temperate zone. There, by night the cotton whitens beneath the stars,
and by day the wheat locks the sunshine in its bearded sheaf. In the same
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
field the clover steals the fragrance of the wind, and tobacco catches the
quick aroma of the rains. There are mountains stored with exhaustless
treasures; forests--vast and primeval; and rivers that, tumbling or
loitering, run wanton to the sea. Of the three essential items of all
industries--cotton, iron and wood--that region has easy control. In
cotton, a fixed monopoly--in iron, proven supremacy--in timber, the
reserve supply of the Republic. From this assured and permanent
advantage, against which artificial conditions cannot much longer
prevail, has grown an amazing system of industries. Not maintained by
human contrivance of tariff or capital, afar off from the fullest and
cheapest source of supply, but resting in divine assurance, within touch
of field and mine and forest--not set amid costly farms from which
competition has driven the farmer in despair, but amid cheap and sunny
lands, rich with agriculture, to which neither season nor soil has set a
limit--this system of industries is mounting to a splendor that shall
dazzle and illumine the world. That, sir, is the picture and the promise of
my home--a land better and fairer than I have told you, and yet but fit
setting in its material excellence for the loyal and gentle quality of its
citizenship. Against that, sir, we have New England, recruiting the
Republic from its sturdy loins, shaking from its overcrowded hives new
swarms of workers, and touching this land all over with its energy and
its courage. And yet--while in the Eldorado of which I have told you but
fifteen per cent of its lands are cultivated, its mines scarcely touched, and
its population so scant that, were it set equidistant, the sound of the
human voice could not be heard from Virginia to Texas--while on the
threshold of nearly every house in New England stands a son, seeking,
with troubled eyes, some new land in which to carry his modest
patrimony, the strange fact remains that in 1880 the South had fewer
northern-born citizens than she had in 1870--fewer in '70 than in '60.
Why is this? Why is it, sir, though the section line be now but a mist that
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
the breath may dispel, fewer men of the North have crossed it over to the
South, than when it was crimson with the best blood of the Republic, or
even when the slaveholder stood guard every inch of its way?
There can be but one answer. It is the very problem we are now to
consider. The key that opens that problem will unlock to the world the
fairest half of this Republic, and free the halted feet of thousands whose
eyes are already kindling with its beauty. Better than this, it will open the
hearts of brothers for thirty years estranged, and clasp in lasting
comradeship a million hands now withheld in doubt. Nothing, sir, but
this problem and the suspicions it breeds, hinders a clear understanding
and a perfect union. Nothing else stands between us and such love as
bound Georgia and Massachusetts at Valley Forge and Yorktown,
chastened by the sacrifices of Manassas and Gettysburg, and illumined
with the coming of better work and a nobler destiny than was ever
wrought with the sword or sought at the cannon's mouth.
If this does not invite your patient hearing to-night--hear one thing more.
My people, your brothers in the South--brothers in blood, in destiny, in
all that is best in our past and future--are so beset with this problem that
their very existence depends on its right solution. Nor are they wholly to
blame for its presence. The slave-ships of the Republic sailed from your
ports, the slaves worked in our fields. You will not defend the traffic,
nor I the institution. But I do here declare that in its wise and humane
administration in lifting the slave to heights of which he had not
dreamed in his savage home, and giving him a happiness he has not yet
found in freedom, our fathers left their sons a saving and excellent
heritage. In the storm of war this institution was lost. I thank God as
heartily as you do that human slavery is gone forever from American
soil. But the freedman remains. With him, a problem without precedent
or parallel. Note its appalling conditions. Two utterly dissimilar races on
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
labor is defrauded of its just hire, I present the tax books of Georgia,
which show that the negro twenty-five years ago a slave, has in Georgia
alone $10,000,000 of assessed property, worth twice that much. Does
not that record honor him and vindicate his neighbors?
What people, penniless, illiterate, has done so well? For every Afro-
American agitator, stirring the strife in which alone he prospers, I can
show you a thousand negroes, happy in their cabin homes, tilling their
own land by day, and at night taking from the lips of their children the
helpful message their State sends them from the schoolhouse door. And
the schoolhouse itself bears testimony. In Georgia we added last year
$250,000 to the school fund, making a total of more than $1,000,000--
and this in the face of prejudice not yet conquered--of the fact that the
whites are assessed for $368,000,000, the blacks for $10,000,000, and
yet forty-nine per cent of the beneficiaries are black children; and in the
doubt of many wise men if education helps, or can help, our problem.
Charleston, with her taxable values cut half in two since 1860, pays
more in proportion for public schools than Boston. Although it is easier
to give much out of much than little out of little, the South, with one-
seventh of the taxable property of the country, with relatively larger debt,
having received only one-twelfth as much of public lands, and having
back of its tax books none of the $500,000,000 of bonds that enrich the
North--and though it pays annually $26,000,000 to your section as
pensions--yet gives nearly one-sixth to the public school fund. The South
since 1865 has spent $122,000,000 in education, and this year is
pledged to $32,000,000 more for State and city schools, although the
blacks, paying one-thirtieth of the taxes, get nearly one-half of the fund.
Go into our fields and see whites and blacks working side by side. On
our buildings in the same squad. In our shops at the same forge. Often
the blacks crowd the whites from work, or lower wages by their greater
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
need and simpler habits, and yet are permitted, because we want to bar
them from no avenue in which their feet are fitted to tread. They could
not there be elected orators of white universities, as they have been here,
but they do enter there a hundred useful trades that are closed against
them here. We hold it better and wiser to tend the weeds in the garden
than to water the exotic in the window.
In the South there are negro lawyers, teachers, editors, dentists, doctors,
preachers, multiplying with the increasing ability of their race to support
them. In villages and towns they have their military companies equipped
from the armories of the State, their churches and societies built and
supported largely by their neighbors. What is the testimony of the
courts? In penal legislation we have steadily reduced felonies to
misdemeanors, and have led the world in mitigating punishment for
crime, that we might save, as far as possible, this dependent race from its
own weakness. In our penitentiary record sixty per cent of the
prosecutors are negroes, and in every court the negro criminal strikes the
colored juror, that white men may judge his case.
In the North, one negro in every 185 is in jail--in the South, only one in
446. In the North the percentage of negro prisoners is six times as great
as that of native whites; in the South, only four times as great. If
prejudice wrongs him in Southern courts, the record shows it to be
deeper in Northern courts. I assert here, and a bar as intelligent and
upright as the bar of Massachusetts will solemnly indorse my assertion,
that in the Southern courts, from highest to lowest, pleading for life,
liberty or property, the negro has distinct advantage because he is a
negro, apt to be overreached, oppressed--and that this advantage reaches
from the juror in making his verdict to the judge in measuring his
sentence.
Now, Mr. President, can it be seriously maintained that we are
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
terrorizing the people from whose willing hands comes every year
$1,000,000,000 of farm crops? Or have robbed a people who, twenty-
five years from unrewarded slavery, have amassed in one State
$20,000,000 of property? Or that we intend to oppress the people we
are arming every day? Or deceive them, when we are educating them to
the utmost limit of our ability? Or outlaw them, when we work side by
side with them? Or re-enslave them under legal forms, when for their
benefit we have even imprudently narrowed the limit of felonies and
mitigated the severity of law? My fellow-countrymen, as you yourselves
may sometimes have to appeal at the bar of human judgment for justice
and for right, give to my people to-night the fair and unanswerable
conclusion of these incontestable facts.
But it is claimed that under this fair seeming there is disorder and
violence. This I admit. And there will be until there is one ideal
community on earth after which we may pattern. But how widely is it
misjudged! It is hard to measure with exactness whatever touches the
negro. His helplessness, his isolation, his century of servitude,--these
dispose us to emphasize and magnify his wrongs. This disposition,
inflamed by prejudice and partisanry, has led to injustice and delusion.
Lawless men may ravage a county in Iowa and it is accepted as an
incident--in the South, a drunken row is declared to be the fixed habit of
the community. Regulators may whip vagabonds in Indiana by platoons
and it scarcely arrests attention--a chance collision in the South among
relatively the same classes is gravely accepted as evidence that one race
is destroying the other. We might as well claim that the Union was
ungrateful to the colored soldier who followed its flag because a Grand
Army post in Connecticut closed its doors to a negro veteran as for you
to give racial significance to every incident in the South, or to accept
exceptional grounds as the rule of our society. I am not one of those who
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
shall this State escape, in which fifty-one per cent was dumb? Let us
enlarge this comparison. The sixteen Southern States in '88 cast sixty-
seven per cent of their total vote--the six New England States but sixty-
three per cent of theirs. By what fair rule shall the stigma be put upon
one section while the other escapes? A congressional election in New
York last week, with the polling place in touch of every voter, brought
out only 6,000 votes of 28,000--and the lack of opposition is assigned
as the natural cause. In a district in my State, in which an opposition
speech has not been heard in ten years and the polling places are miles
apart--under the unfair reasoning of which my section has been a
constant victim--the small vote is charged to be proof of forcible
suppression. In Virginia an average majority of 12,000, unless hopeless
division of the minority, was raised to 42,000; in Iowa, in the same
election, a majority of 32,000 was wiped out and an opposition majority
of 8,000 was established. The change of 40,000 votes in Iowa is
accepted as political revolution--in Virginia an increase of 30,000 on a
safe majority is declared to be proof of political fraud.
It is deplorable, sir, that in both sections a larger percentage of the vote is
not regularly cast, but more inexplicable that this should be so in New
England than in the South. What invites the negro to the ballot-box? He
knows that of all men it has promised him most and yielded him least.
His first appeal to suffrage was the promise of "forty acres and a mule;"
his second, the threat that Democratic success meant his re-enslavement.
Both have been proved false in his experience. He looked for a home,
and he got the Freedman's Bank. He fought under promise of the loaf,
and in victory was denied the crumbs. Discouraged and deceived, he has
realized at last that his best friends are his neighbors with whom his lot
is cast, and whose prosperity is bound up in his--and that he has gained
nothing in politics to compensate the loss of their confidence and
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
sympathy, that is at last his best and enduring hope. And so, without
leaders or organization--and lacking the resolute heroism of my party
friends in Vermont that make their hopeless march over the hills a high
and inspiring pilgrimage--he shrewdly measures the occasional agitator,
balances his little account with politics, touches up his mule, and jogs
down the furrow, letting the mad world wag as it will!
The negro voter can never control in the South, and it would be well if
partisans at the North would understand this. I have seen the white
people of a State set about by black hosts until their fate seemed sealed.
But, sir, some brave men, banding them together, would rise as Elisha
rose in beleaguered Samaria, and, touching their eyes with faith, bid
them look abroad to see the very air "filled with the chariots of Israel and
the horsemen thereof." If there is any human force that cannot be
withstood, it is the power of the banded intelligence and responsibility of
a free community. Against it, numbers and corruption cannot prevail. It
cannot be forbidden in the law, or divorced in force. It is the inalienable
right of every free community--the just and righteous safeguard against
an ignorant or corrupt suffrage. It is on this, sir, that we rely in the
South. Not the cowardly menace of mask or shotgun, but the peaceful
majesty of intelligence and responsibility, massed and unified for the
protection of its homes and the preservation of its liberty. That, sir, is
our reliance and our hope, and against it all the powers of earth shall not
prevail. It is just as certain that Virginia would come back to the
unchallenged control of her white race--that before the moral and
material power of her people once more unified, opposition would
crumble until its last desperate leader was left alone, vainly striving to
rally his disordered hosts--as that night should fade in the kindling glory
of the sun. You may pass force bills, but they will not avail. You may
surrender your own liberties to federal election law; you may submit, in
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
fear of a necessity that does not exist, that the very form of this
government may be changed; you may invite federal interference with the
New England town meeting, that has been for a hundred years the
guarantee of local government in America; this old State--which holds in
its charter the boast that it "is a free and independent commonwealth"--
may deliver its election machinery into the hands of the government it
helped to create--but never, sir, will a single State of this Union, North
or South, be delivered again to the control of an ignorant and inferior
race. We wrested our state governments from negro supremacy when the
Federal drumbeat rolled closer to the ballot-box, and Federal bayonets
hedged it deeper about than will ever again be permitted in this free
government. But, sir, though the cannon of this Republic thundered in
every voting district in the South, we still should find in the mercy of
God the means and the courage to prevent its reestablishment.
I regret, sir, that my section, hindered with this problem, stands in
seeming estrangement to the North. If, sir, any man will point out to me
a path down which the white people of the South, divided, may walk in
peace and honor, I will take that path, though I take it alone--for at its
end, and nowhere else, I fear, is to be found the full prosperity of my
section and the full restoration of this Union. But, sir, if the negro had
not been enfranchised the South would have been divided and the
Republic united. His enfranchisement--against which I enter no protest--
holds the South united and compact. What solution, then, can we offer
for the problem? Time alone can disclose it to us. We simply report
progress, and ask your patience. If the problem be solved at all--and I
firmly believe it will, though nowhere else has it been--it will be solved
by the people most deeply bound in interest, most deeply pledged in
honor to its solution. I had rather see my people render back this
question rightly solved than to see them gather all the spoils over which
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
hour little needs the loyalty that is loyal to one section and yet holds the
other in enduring suspicion and estrangement. Give us the broad and
perfect loyalty that loves and trusts Georgia alike with Massachusetts--
that knows no South, no North, no East, no West, but endears with equal
and patriotic love every foot of our soil, every State of our Union.
A mighty duty, sir, and a mighty inspiration impels every one of us to-
night to lose in patriotic consecration whatever estranges, whatever
divides. We, sir, are Americans--and we stand for human liberty! The
uplifting force of the American idea is under every throne on earth.
France, Brazil--these are our victories. To redeem the earth from
kingcraft and oppression--this is our mission! And we shall not fail. God
has sown in our soil the seed of His millennial harvest, and He will not
lay the sickle to the ripening crop until His full and perfect day has
come. Our history, sir, has been a constant and expanding miracle, from
Plymouth Rock and Jamestown, all the way--aye, even from the hour
when from the voiceless and traceless ocean a new world rose to the
sight of the inspired sailor. As we approach the fourth centennial of that
stupendous day--when the old world will come to marvel and to learn
amid our gathered treasures--let us resolve to crown the miracles of our
past with the spectacle of a Republic, compact, united, indissoluble in
the bonds of love--loving from the Lakes to the Gulf--the wounds of
war healed in every heart as on every hill, serene and resplendent at the
summit of human achievement and earthly glory, blazing out the path
and making clear the way up which all the nations of the earth must
come in God's appointed time!
WILLIAM McKINLEY
LAST SPEECH
Delivered at the World's Fair, Buffalo, N.Y., on September 5, 1901, the
day before he was assassinated.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
Reciprocity treaties are in harmony with the spirit of the times; measures
of retaliation are not. If, perchance, some of our tariffs are no longer
needed for revenue or to encourage and protect our industries at home,
why should they not be employed to extend and promote our markets
abroad? Then, too, we have inadequate steamship service. New lines of
steamships have already been put in commission between the Pacific
coast ports of the United States and those on the western coasts of
Mexico and Central and South America. These should be followed up
with direct steamship lines between the western coast of the United
States and South American ports. One of the needs of the times is direct
commercial lines from our vast fields of production to the fields of
consumption that we have but barely touched. Next in advantage to
having the thing to sell is to have the conveyance to carry it to the buyer.
We must encourage our merchant marine. We must have more ships.
They must be under the American flag; built and manned and owned by
Americans. These will not only be profitable in a commercial sense; they
will be messengers of peace and amity wherever they go.
We must build the Isthmian canal, which will unite the two oceans and
give a straight line of water communication with the western coasts of
Central and South America and Mexico. The construction of a Pacific
cable can not be longer postponed. In the furtherance of these objects of
national interest and concern you are performing an important part. This
Exposition would have touched the heart of that American statesman
whose mind was ever alert and thought ever constant for a larger
commerce and a truer fraternity of the republics of the New World. His
broad American spirit is felt and manifested here. He needs no
identification to an assemblage of Americans anywhere, for the name of
Blaine is inseparably associated with the Pan-American movement
which finds here practical and substantial expression, and which we all
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
world; they were all of such preeminent purity of life that no pretext
could be given for the attack of passional crime; they were all men of
democratic instincts, who could never have offended the most jealous
advocates of equity; they were of kindly and generous nature, to whom
wrong or injustice was impossible; of moderate fortune, whose slender
means nobody could envy. They were men of austere virtue, of tender
heart, of eminent abilities, which they had devoted with single minds to
the good of the Republic. If ever men walked before God and man
without blame, it was these three rulers of our people. The only
temptation to attack their lives offered was their gentle radiance--to eyes
hating the light, that was offense enough.
The stupid uselessness of such an infamy affronts the common sense of
the world. One can conceive how the death of a dictator may change the
political conditions of an empire; how the extinction of a narrowing line
of kings may bring in an alien dynasty. But in a well-ordered Republic
like ours the ruler may fall, but the State feels no tremor. Our beloved
and revered leader is gone--but the natural process of our laws provides
us a successor, identical in purpose and ideals, nourished by the same
teachings, inspired by the same principles, pledged by tender affection as
well as by high loyalty to carry to completion the immense task
committed to his hands, and to smite with iron severity every
manifestation of that hideous crime which his mild predecessor, with his
dying breath, forgave. The sayings of celestial wisdom have no date; the
words that reach us, over two thousand years, out of the darkest hour of
gloom the world has ever known, are true to life to-day: "They know not
what they do." The blow struck at our dear friend and ruler was as deadly
as blind hate could make it; but the blow struck at anarchy was deadlier
still.
How many countries can join with us in the community of a kindred
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
the world's progress, in which they were eager to take part, and of the
sins and wrongs of civilization with which they burned to do battle. It
was a serious and thoughtful time. The boys of that day felt dimly, but
deeply, that days of sharp struggle and high achievement were before
them. They looked at life with the wondering yet resolute eyes of a
young esquire in his vigil of arms. They felt a time was coming when to
them should be addressed the stern admonition of the Apostle, "Quit you
like men; be strong."
The men who are living to-day and were young in 1860 will never forget
the glory and glamour that filled the earth and the sky when the long
twilight of doubt and uncertainty was ending and the time for action had
come. A speech by Abraham Lincoln was an event not only of high moral
significance, but of far-reaching importance; the drilling of a militia
company by Ellsworth attracted national attention; the fluttering of the
flag in the clear sky drew tears from the eyes of young men. Patriotism,
which had been a rhetorical expression, became a passionate emotion, in
which instinct, logic and feeling were fused. The country was worth
saving; it could be saved only by fire; no sacrifice was too great; the
young men of the country were ready for the sacrifice; come weal, come
woe, they were ready.
At seventeen years of age William McKinley heard this summons of his
country. He was the sort of youth to whom a military life in ordinary
times would possess no attractions. His nature was far different from
that of the ordinary soldier. He had other dreams of life, its prizes and
pleasures, than that of marches and battles. But to his mind there was no
choice or question. The banner floating in the morning breeze was the
beckoning gesture of his country. The thrilling notes of the trumpet
called him--him and none other--into the ranks. His portrait in his first
uniform is familiar to you all--the short, stocky figure; the quiet,
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
thoughtful face; the deep, dark eyes. It is the face of a lad who could not
stay at home when he thought he was needed in the field. He was of the
stuff of which good soldiers are made. Had he been ten years older he
would have entered at the head of a company and come out at the head
of a division. But he did what he could. He enlisted as a private; he
learned to obey. His serious, sensible ways, his prompt, alert efficiency
soon attracted the attention of his superiors. He was so faithful in little
things that they gave him more and more to do. He was untiring in camp
and on the march; swift, cool and fearless in fight. He left the army with
field rank when the war ended, brevetted by President Lincoln for
gallantry in battle.
In coming years when men seek to draw the moral of our great Civil
War, nothing will seem to them so admirable in all the history of our two
magnificent armies as the way in which the war came to a close. When
the Confederate army saw the time had come, they acknowledged the
pitiless logic of facts and ceased fighting. When the army of the Union
saw it was no longer needed, without a murmur or question, making no
terms, asking no return, in the flush of victory and fulness of might, it
laid down its arms and melted back into the mass of peaceful citizens.
There is no event since the nation was born which has so proved its solid
capacity for self-government. Both sections share equally in that crown
of glory. They had held a debate of incomparable importance and had
fought it out with equal energy. A conclusion had been reached--and it is
to the everlasting honor of both sides that they each knew when the war
was over and the hour of a lasting peace had struck. We may admire the
desperate daring of others who prefer annihilation to compromise, but
the palm of common sense, and, I will say, of enlightened patriotism,
belongs to the men like Grant and Lee, who knew when they had fought
enough for honor and for country.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
saw gradually waning was more admirable and exemplary than its close.
The gentle humanity of his words when he saw his assailant in danger of
summary vengeance, "Do not let them hurt him;" his chivalrous care that
the news should be broken gently to his wife; the fine courtesy with
which he apologized for the damage which his death would bring to the
great Exhibition; and the heroic resignation of his final words, "It is
God's way; His will, not ours, be done," were all the instinctive
expressions of a nature so lofty and so pure that pride in its nobility at
once softened and enhanced the nation's sense of loss. The Republic
grieved over such a son,--but is proud forever of having produced him.
After all, in spite of its tragic ending, his life was extraordinarily happy.
He had, all his days, troops of friends, the cheer of fame and fruitful
labor; and he became at last,
"On fortune's crowning slope, The pillar of a people's hope, The center
of a world's desire."
WILLIAM JENNINGS BRYAN THE PRINCE OF PEACE[39] (1894)
I offer no apology for speaking upon a religious theme, for it is the most
universal of all themes. I am interested in the science of government, but
I am interested more in religion than in government. I enjoy making a
political speech--I have made a good many and shall make more--but I
would rather speak on religion than on politics. I commenced speaking
on the stump when I was only twenty, but I commenced speaking in the
church six years earlier--and I shall be in the church even after I am put
of politics. I feel sure of my ground when I make a political speech, but I
feel even more certain of my ground when I make a religious speech. If I
addrest you upon the subject of law I might interest the lawyers; if I
discust the science of medicine I might interest the physicians; in like
manner merchants might be interested in comments on commerce, and
farmers in matters pertaining to agriculture; but no one of these subjects
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
appeals to all. Even the science of government, tho broader than any
profession or occupation, does not embrace the whole sum of life, and
those who think upon it differ so among themselves that I could not
speak upon the subject so as to please a part of the audience without
displeasing others. While to me the science of government is intensely
absorbing, I recognize that the most important things in life lie outside
of the realm of government and that more depends upon what the
individual does for himself than upon what the government does or can
do for him. Men can be miserable under the best government and they
can be happy under the worst government.
Government affects but a part of the life which we live here and does not
deal at all with the life beyond, while religion touches the infinite circle
of existence as well as the small arc of that circle which we spend on
earth. No greater theme, therefore, can engage our attention. If I discuss
questions of government I must secure the coöperation of a majority
before I can put my ideas into practise, but if, in speaking on religion, I
can touch one human heart for good, I have not spoken in vain no matter
how large the majority may be against me.
Man is a religious being; the heart instinctively seeks for a God. Whether
he worships on the banks of the Ganges, prays with his face upturned to
the sun, kneels toward Mecca or, regarding all space as a temple,
communes with the Heavenly Father according to the Christian creed,
man is essentially devout.
There are honest doubters whose sincerity we recognize and respect, but
occasionally I find young men who think it smart to be skeptical; they
talk as if it were an evidence of larger intelligence to scoff at creeds and
to refuse to connect themselves with churches. They call themselves
"Liberal," as if a Christian were narrow minded. Some go so far as to
assert that the "advanced thought of the world" has discarded the idea
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
so saturated with the morals derived from systems resting upon religion
that they cannot frame a system resting upon reason alone. Second, as it
rests upon argument rather than upon authority, the young are not in a
position to accept or reject. Our laws do not permit a young man to
dispose of real estate until he is twenty-one. Why this restraint? Because
his reason is not mature; and yet a man's life is largely moulded by the
environment of his youth. Third, one never knows just how much of his
decision is due to reason and how much is due to passion or to selfish
interest. Passion can dethrone the reason--we recognize this in our
criminal laws. We also recognize the bias of self-interest when we
exclude from the jury every man, no matter how reasonable or upright he
may be, who has a pecuniary interest in the result of the trial. And,
fourth, one whose morality rests upon a nice calculation of benefits to
be secured spends time figuring that he should spend in action. Those
who keep a book account of their good deeds seldom do enough good to
justify keeping books. A noble life cannot be built upon an arithmetic; it
must be rather like the spring that pours forth constantly of that which
refreshes and invigorates.
Morality is the power of endurance in man; and a religion which teaches
personal responsibility to God gives strength to morality. There is a
powerful restraining influence in the belief that an all-seeing eye
scrutinizes every thought and word and act of the individual.
There is wide difference between the man who is trying to conform his
life to a standard of morality about him and the man who seeks to make
his life approximate to a divine standard. The former attempts to live up
to the standard, if it is above him, and down to it, if it is below him--and
if he is doing right only when others are looking he is sure to find a time
when he thinks he is unobserved, and then he takes a vacation and falls.
One needs the inner strength which comes with the conscious presence
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
endowed it with power to develop into all that we see to-day. I object to
the Darwinian theory, until more conclusive proof is produced, because I
fear we shall lose the consciousness of God's presence in our daily life,
if we must accept the theory that through all the ages no spiritual force
has touched the life of man or shaped the destiny of nations.
But there is another objection. The Darwinian theory represents man as
reaching his present perfection by the operation of the law of hate--the
merciless law by which the strong crowd out and kill off the weak. If this
is the law of our development then, if there is any logic that can bind the
human mind, we shall turn backward toward the beast in proportion as
we substitute the law of love. I prefer to believe that love rather than
hatred is the law of development. How can hatred be the law of
development when nations have advanced in proportion as they have
departed from that law and adopted the law of love?
But, I repeat, while I do not accept the Darwinian theory I shall not
quarrel with you about it; I only refer to it to remind you that it does not
solve the mystery of life or explain human progress. I fear that some
have accepted it in the hope of escaping from the miracle, but why
should the miracle frighten us? And yet I am inclined to think that it is
one of the test questions with the Christian.
Christ cannot be separated from the miraculous; His birth, His
ministrations, and His resurrection, all involve the miraculous, and the
change which His religion works in the human heart is a continuing
miracle. Eliminate the miracles and Christ becomes merely a human
being and His gospel is stript of divine authority.
The miracle raises two questions: "Can God perform a miracle?" and,
"Would He want to?" The first is easy to answer. A God who can make a
world can do anything He wants to do with it. The power to perform
miracles is necessarily implied in the power to create. But would God
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
Where does that little seed get its tremendous power? Where does it find
its coloring matter? How does it collect its flavoring extract? How does
it build a watermelon? Until you can explain a watermelon, do not be
too sure that you can set limits to the power of the Almighty and say just
what He would do or how He would do it. I cannot explain the
watermelon, but I eat it and enjoy it.
The egg is the most universal of foods and its use dates from the
beginning, but what is more mysterious than an egg? When an egg is
fresh it is an important article of merchandise; a hen can destroy its
market value in a week's time, but in two weeks more she can bring forth
from it what man could not find in it. We eat eggs, but we cannot explain
an egg.
Water has been used from the birth of man; we learned after it had been
used for ages that it is merely a mixture of gases, but it is far more
important that we have water to drink than that we know that it is not
water.
Everything that grows tells a like story of infinite power. Why should I
deny that a divine hand fed a multitude with a few loaves and fishes
when I see hundreds of millions fed every year by a hand which converts
the seeds scattered over the field into an abundant harvest? We know that
food can be multiplied in a few months' time; shall we deny the power of
the Creator to eliminate the element of time, when we have gone so far
in eliminating the element of space? Who am I that I should attempt to
measure the arm of the Almighty with my puny arm, or to measure the
brain of the Infinite with my finite mind? Who am I that I should attempt
to put metes and bounds to the power of the Creator?
But there is something even more wonderful still--the mysterious
change that takes place in the human heart when the man begins to hate
the things he loved and to love the things he hated--the marvelous
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
transformation that takes place in the man who, before the change,
would have sacrificed a world for his own advancement but who, after
the change, would give his life for a principle and esteem it a privilege to
make sacrifice for his convictions! What greater miracle than this, that
converts a selfish, self-centered human being into a center from which
good influences flow out in every direction! And yet this miracle has
been wrought in the heart of each one of us--or may be wrought--and we
have seen it wrought in the hearts and lives of those about us. No, living
a life that is a mystery, and living in the midst of mystery and miracles, I
shall not allow either to deprive me of the benefits of the Christian
religion. If you ask me if I understand everything in the Bible, I answer,
no, but if we will try to live up to what we do understand, we will be
kept so busy doing good that we will not have time to worry about the
passages which we do not understand.
Some of those who question the miracle also question the theory of
atonement; they assert that it does not accord with their idea of justice
for one to die for all. Let each one bear his own sins and the punishments
due for them, they say. The doctrine of vicarious suffering is not a new
one; it is as old as the race. That one should suffer for others is one of
the most familiar of principles and we see the principle illustrated every
day of our lives. Take the family, for instance; from the day the mother's
first child is born, for twenty or thirty years her children are scarcely out
of her waking thoughts. Her life trembles in the balance at each child's
birth; she sacrifices for them, she surrenders herself to them. Is it
because she expects them to pay her back? Fortunate for the parent and
fortunate for the child if the latter has an opportunity to repay in part the
debt it owes. But no child can compensate a parent for a parent's care. In
the course of nature the debt is paid, not to the parent, but to the next
generation, and the next--each generation suffering, sacrificing for and
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
surrendering itself to the generation that follows. This is the law of our
lives.
Nor is this confined to the family. Every step in civilization has been
made possible by those who have been willing to sacrifice for posterity.
Freedom of speech, freedom of the press, freedom of conscience and
free government have all been won for the world by those who were
willing to labor unselfishly for their fellows. So well established is this
doctrine that we do not regard anyone as great unless he recognizes how
unimportant his life is in comparison with the problems with which he
deals.
I find proof that man was made in the image of his Creator in the fact
that, throughout the centuries, man has been willing to die, if necessary,
that blessings denied to him might be enjoyed by his children, his
children's children and the world.
The seeming paradox: "He that saveth his life shall lose it and he that
loseth his life for my sake shall find it," has an application wider than
that usually given to it; it is an epitome of history. Those who live only
for themselves live little lives, but those who stand ready to give
themselves for the advancement of things greater than themselves find a
larger life than the one they would have surrendered. Wendell Phillips
gave expression to the same idea when he said, "What imprudent men the
benefactors of the race have been. How prudently most men sink into
nameless graves, while now and then a few forget themselves into
immortality." We win immortality, not by remembering ourselves, but by
forgetting ourselves in devotion to things larger than ourselves.
Instead of being an unnatural plan, the plan of salvation is in perfect
harmony with human nature as we understand it. Sacrifice is the
language of love, and Christ, in suffering for the world, adopted the only
means of reaching the heart. This can be demonstrated not only by theory
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
but by experience, for the story of His life, His teachings, His sufferings
and His death has been translated into every language and everywhere it
has touched the heart.
But if I were going to present an argument in favor of the divinity of
Christ, I would not begin with miracles or mystery or with the theory of
atonement. I would begin as Carnegie Simpson does in his book entitled,
"The Fact of Christ." Commencing with the undisputed fact that Christ
lived, he points out that one cannot contemplate this fact without feeling
that in some way it is related to those now living. He says that one can
read of Alexander, of Cæsar or of Napoleon, and not feel that it is a
matter of personal concern; but that when one reads that Christ lived,
and how He lived and how He died, he feels that somehow there is a
cord that stretches from that life to his. As he studies the character of
Christ he becomes conscious of certain virtues which stand out in bold
relief--His purity, His forgiving spirit, and His unfathomable love. The
author is correct, Christ presents an example of purity in thought and
life, and man, conscious of his own imperfections and grieved over his
shortcomings, finds inspiration in the fact that He was tempted in all
points like as we are, and yet without sin. I am not sure but that each can
find just here a way of determining for himself whether he possesses the
true spirit of a Christian. If the sinlessness of Christ inspires within him
an earnest desire to conform his life more nearly to the perfect example,
he is indeed a follower; if, on the other hand, he resents the reproof
which the purity of Christ offers, and refuses to mend his ways, he has
yet to be born again.
The most difficult of all the virtues to cultivate is the forgiving spirit.
Revenge seems to be natural with man; it is human to want to get even
with an enemy. It has even been popular to boast of vindictiveness; it was
once inscribed on a man's monument that he had repaid both friends and
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
enemies more than he had received. This was not the spirit of Christ. He
taught forgiveness and in that incomparable prayer which He left as
model for our petitions, He made our willingness to forgive the measure
by which we may claim forgiveness. He not only taught forgiveness but
He exemplified His teachings in His life. When those who persecuted
Him brought Him to the most disgraceful of all deaths, His spirit of
forgiveness rose above His sufferings and He prayed, "Father, forgive
them, for they know not what they do!"
But love is the foundation of Christ's creed. The world had known love
before; parents had loved their children, and children their parents;
husbands had loved their wives, and wives their husbands; and friend had
loved friend; but Jesus gave a new definition of love. His love was as
wide as the sea; its limits were so far-flung that even an enemy could not
travel beyond its bounds. Other teachers sought to regulate the lives of
their followers by rule and formula, but Christ's plan was to purify the
heart and then to leave love to direct the footsteps.
What conclusion is to be drawn from the life, the teachings and the death
of this historic figure? Reared in a carpenter shop; with no knowledge of
literature, save Bible literature; with no acquaintance with philosophers
living or with the writings of sages dead, when only about thirty years
old He gathered disciples about Him, promulgated a higher code of
morals than the world had ever known before, and proclaimed Himself
the Messiah. He taught and performed miracles for a few brief months
and then was crucified; His disciples were scattered and many of them
put to death; His claims were disputed, His resurrection denied and His
followers persecuted; and yet from this beginning His religion spread
until hundreds of millions have taken His name with reverence upon
their lips and millions have been willing to die rather than surrender the
faith which He put into their hearts. How shall we account for Him?
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
Here is the greatest fact of history; here is One who has with increasing
power, for nineteen hundred years, moulded the hearts, the thoughts and
the lives of men, and He exerts more influence to-day than ever before.
"What think ye of Christ?" It is easier to believe Him divine than to
explain in any other way what he said and did and was. And I have
greater faith, even than before, since I have visited the Orient and
witnessed the successful contest which Christianity is waging against the
religions and philosophies of the East.
I was thinking a few years ago of the Christmas which was then
approaching and of Him in whose honor the day is celebrated. I recalled
the message, "Peace on earth, good will to men," and then my thoughts
ran back to the prophecy uttered centuries before His birth, in which He
was described as the Prince of Peace. To reinforce my memory I re-read
the prophecy and I found immediately following a verse which I had
forgotten--a verse which declares that of the increase of His peace and
government there shall be no end, And, Isaiah adds, that He shall judge
His people with justice and with judgment. I had been reading of the rise
and fall of nations, and occasionally I had met a gloomy philosopher
who preached the doctrine that nations, like individuals, must of
necessity have their birth, their infancy, their maturity and finally their
decay and death. But here I read of a government that is to be perpetual--
a government of increasing peace and blessedness--the government of
the Prince of Peace--and it is to rest on justice. I have thought of this
prophecy many times during the last few years, and I have selected this
theme that I might present some of the reasons which lead me to believe
that Christ has fully earned the right to be called The Prince of Peace--a
title that will in the years to come be more and more applied to Him. If
he can bring peace to each individual heart, and if His creed when
applied will bring peace throughout the earth, who will deny His right to
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
honor do we call it a great honor. I am glad that our Heavenly Father did
not make the peace of the human heart to depend upon our ability to buy
it with money, secure it in society, or win it at the polls, for in either case
but few could have obtained it, but when He made peace the reward of a
conscience void of offense toward God and man, He put it within the
reach of all. The poor can secure it as easily as the rich, the social
outcasts as freely as the leader of society, and the humblest citizen
equally with those who wield political power.
To those who have grown gray in the Church, I need not speak of the
peace to be found in faith in God and trust in an overruling Providence.
Christ taught that our lives are precious in the sight of God, and poets
have taken up the thought and woven it into immortal verse. No
uninspired writer has exprest it more beautifully than William Cullen
Bryant in his Ode to a Waterfowl. After following the wanderings of the
bird of passage as it seeks first its southern and then its northern home,
he concludes:
Thou art gone; the abyss of heaven Hath swallowed up thy form, but on
my heart Deeply hath sunk the lesson thou hast given, And shall not soon
depart.
He who, from zone to zone, Guides through the boundless sky thy
certain flight, In the long way that I must tread alone, Will lead my steps
aright.
Christ promoted peace by giving us assurance that a line of
communication can be established between the Father above and the
child below. And who will measure the consolations of the hour of
prayer?
And immortality! Who will estimate the peace which a belief in a future
life has brought to the sorrowing hearts of the sons of men? You may
talk to the young about death ending all, for life is full and hope is
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
strong, but preach not this doctrine to the mother who stands by the
death-bed of her babe or to one who is within the shadow of a great
affliction. When I was a young man I wrote to Colonel Ingersoll and
asked him for his views on God and immortality. His secretary answered
that the great infidel was not at home, but enclosed a copy of a speech of
Col. Ingersoll's which covered my question. I scanned it with eagerness
and found that he had exprest himself about as follows: "I do not say that
there is no God, I simply say I do not know. I do not say that there is no
life beyond the grave, I simply say I do not know." And from that day to
this I have asked myself the question and have been unable to answer it
to my own satisfaction, how could anyone find pleasure in taking from a
human heart a living faith and substituting therefor the cold and
cheerless doctrine, "I do not know."
Christ gave us proof of immortality and it was a welcome assurance,
altho it would hardly seem necessary that one should rise from the dead
to convince us that the grave is not the end. To every created thing God
has given a tongue that proclaims a future life.
If the Father deigns to touch with divine power the cold and pulseless
heart of the buried acorn and to make it burst forth from its prison walls,
will he leave neglected in the earth the soul of man, made in the image of
his Creator? If he stoops to give to the rose bush, whose withered
blossoms float upon the autumn breeze, the sweet assurance of another
springtime, will He refuse the words of hope to the sons of men when
the frosts of winter come? If matter, mute and inanimate, tho changed by
the forces of nature into a multitude of forms, can never die, will the
imperial spirit of man suffer annihilation when it has paid a brief visit
like a royal guest to this tenement of clay? No, I am sure that He who,
notwithstanding his apparent prodigality, created nothing without a
purpose, and wasted not a single atom in all his creation, has made
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
he generally finds them willing to accept the challenge and they spend so
much time in trying to coerce each other that they have no time left to do
each other good.
The other is the Bible plan--"Be not overcome of evil but overcome evil
with good." And there is no other way of overcoming evil. I am not
much of a farmer--I get more credit for my farming than I deserve, and
my little farm receives more advertising than it is entitled to. But I am
farmer enough to know that if I cut down weeds they will spring up
again; and farmer enough to know that if I plant something there which
has more vitality than the weeds I shall not only get rid of the constant
cutting, but have the benefit of the crop besides.
In order that there might be no mistake in His plan of propagating the
truth, Christ went into detail and laid emphasis upon the value of
example--"So live that others seeing your good works may be
constrained to glorify your Father which is in Heaven." There is no
human influence so potent for good as that which goes out from an
upright life. A sermon may be answered; the arguments presented in a
speech may be disputed, but no one can answer a Christian life--it is the
unanswerable argument in favor of our religion.
It may be a slow process--this conversion of the world by the silent
influence of a noble example--but it is the only sure one, and the
doctrine applies to nations as well as to individuals. The Gospel of the
Prince of Peace gives us the only hope that the world has--and it is an
increasing hope--of the substitution of reason for the arbitrament of
force in the settlement of international disputes. And our nation ought
not to wait for other nations--it ought to take the lead and prove its faith
in the omnipotence of truth.
But Christ has given us a platform so fundamental that it can be applied
successfully to all controversies. We are interested in platforms; we
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
have thought His teachings fit only for the weak and the timid and
unsuited to men of vigor, energy and ambition. Nothing could be farther
from the truth. Only the man of faith can be courageous. Confident that
he fights on the side of Jehovah, he doubts not the success of his cause.
What matters it whether he shares in the shouts of triumph? If every
word spoken in behalf of truth has its influence and every deed done for
the right weighs in the final account, it is immaterial to the Christian
whether his eyes behold victory or whether he dies in the midst of the
conflict.
"Yea, tho thou lie upon the dust, When they who helped thee flee in fear,
Die full of hope and manly trust, Like those who fell in battle here.
Another hand thy sword shall wield, Another hand the standard wave,
Till from the trumpet's mouth is pealed, The blast of triumph o'er thy
grave."
Only those who believe attempt the seemingly impossible, and, by
attempting, prove that one, with God, can chase a thousand and that two
can put ten thousand to flight. I can imagine that the early Christians
who were carried into the coliseum to make a spectacle for those more
savage than the beasts, were entreated by their doubting companions not
to endanger their lives. But, kneeling in the center of the arena, they
prayed and sang until they were devoured. How helpless they seemed,
and, measured by every human rule, how hopeless was their cause! And
yet within a few decades the power which they invoked proved mightier
than the legions of the emperor and the faith in which they died was
triumphant o'er all the land. It is said that those who went to mock at
their sufferings returned asking themselves, "What is it that can enter
into the heart of man and make him die as these die?" They were greater
conquerors in their death than they could have been had they purchased
life by a surrender of their faith.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
What would have been the fate of the church if the early Christians had
had as little faith as many of our Christians of to-day? And if the
Christians of to-day had the faith of the martyrs, how long would it be
before the fulfilment of the prophecy that "every knee shall bow and
every tongue confess?"
I am glad that He, who is called the Prince of Peace--who can bring
peace to every troubled heart and whose teachings, exemplified in life,
will bring peace between man and man, between community and
community, between State and State, between nation and nation
throughout the world--I am glad that He brings courage as well as peace
so that those who follow Him may take up and each day bravely do the
duties that to that day fall.
As the Christian grows older he appreciates more and more the
completeness with which Christ satisfies the longings of the heart, and,
grateful for the peace which he enjoys and for the strength which he has
received, he repeats the words of the great scholar, Sir William Jones:
"Before thy mystic altar, heavenly truth, I kneel in manhood, as I knelt in
youth, Thus let me kneel, till this dull form decay, And life's last shade
be brightened by thy ray."
RUFUS CHOATE
EULOGY OF WEBSTER
Delivered at Dartmouth College, July 27, 1853.
Webster possessed the element of an impressive character, inspiring
regard, trust and admiration, not unmingled with love. It had, I think,
intrinsically a charm such as belongs only to a good, noble, and beautiful
nature. In its combination with so much fame, so much force of will,
and so much intellect, it filled and fascinated the imagination and heart.
It was affectionate in childhood and youth, and it was more than ever so
in the few last months of his long life. It is the universal testimony that
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
green--loved him. His plain neighbors loved him; and one said, when he
was laid in his grave, "How lonesome the world seems!" Educated
young men loved him. The ministers of the gospel, the general
intelligence of the country, the masses afar oft, loved him. True, they had
not found in his speeches, read by millions, so much adulation of the
people; so much of the music which robs the public reason of itself; so
many phrases of humanity and philanthropy; and some had told them he
was lofty and cold--solitary in his greatness; but every year they came
nearer and nearer to him, and as they came nearer, they loved him better;
they heard how tender the son had been, the husband, the brother, the
father, the friend, and neighbor; that he was plain, simple, natural,
generous, hospitable--the heart larger than the brain; that he loved little
children and reverenced God, the Scriptures, the Sabbath-day, the
Constitution, and the law--and their hearts clave unto him. More truly of
him than even of the great naval darling of England might it be said that
"his presence would set the church bells ringing, and give schoolboys a
holiday, would bring children from school and old men from the
chimney-corner, to gaze on him ere he died." The great and unavailing
lamentations first revealed the deep place he had in the hearts of his
countrymen.
You are now to add to this his extraordinary power of influencing the
convictions of others by speech, and you have completed the survey of
the means of his greatness. And here, again I begin by admiring an
aggregate made up of excellences and triumphs, ordinarily deemed
incompatible. He spoke with consummate ability to the bench, and yet
exactly as, according to every sound canon of taste and ethics, the bench
ought to be addressed. He spoke with consummate ability to the jury,
and yet exactly as, according to every sound canon, that totally different
tribunal ought to be addressed. In the halls of Congress, before the
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
name, just borne by the nation to his tomb--we have learned that then
and there, at the base of Bunker Hill, before the corner-stone was laid,
and again when from the finished column the centuries looked on him;
in Faneuil Hall, mourning for those with whose spoken or written
eloquence of freedom its arches had so often resounded; on the Rock of
Plymouth; before the Capitol, of which there shall not be one stone left
on another before his memory shall have ceased to live--in such scenes,
unfettered by the laws of forensic or parliamentary debate, multitudes
uncounted lifting up their eyes to him; some great historical scenes of
America around; all symbols of her glory and art and power and fortune
there; voices of the past, not unheard; shapes beckoning from the future,
not unseen--sometimes that mighty intellect, borne upward to a height
and kindled to an illumination which we shall see no more, wrought out,
as it were, in an instant a picture of vision, warning, prediction; the
progress of the nation; the contrasts of its eras; the heroic deaths; the
motives to patriotism; the maxims and arts imperial by which the glory
has been gathered and may be heightened--wrought out, in an instant, a
picture to fade only when all record of our mind shall die.
In looking over the public remains of his oratory, it is striking to remark
how, even in that most sober and massive understanding and nature, you
see gathered and expressed the characteristic sentiments and the passing
time of our America. It is the strong old oak which ascends before you;
yet our soil, our heaven, are attested in it as perfectly as if it were a
flower that could grow in no other climate and in no other hour of the
year or day. Let me instance in one thing only. It is a peculiarity of some
schools of eloquence that they embody and utter, not merely the
individual genius and character of the speaker, but a national
consciousness--a national era, a mood, a hope, a dread, a despair--in
which you listen to the spoken history of the time. There is an eloquence
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
poets and artists to erect its spirit, or grace and soothe its dying; be it
ours to go up with Webster to the Rock, the Monument, the Capitol, and
bid "the distant generations hail!"
Until the seventh day of March, 1850, I think it would have been
accorded to him by an almost universal acclaim, as general and as
expressive of profound and intelligent conviction and of enthusiasm,
love, and trust, as ever saluted conspicuous statesmanship, tried by many
crises of affairs in a great nation, agitated ever by parties, and wholly
free.
ALBERT J. BEVERIDGE
PASS PROSPERITY AROUND
Delivered as Temporary Chairman of Progressive National Convention,
Chicago, Ill., June, 1911.
We stand for a nobler America. We stand for an undivided Nation. We
stand for a broader liberty, a fuller justice. We stand for a social
brotherhood as against savage individualism. We stand for an intelligent
coöperation instead of a reckless competition. We stand for mutual
helpfulness instead of mutual hatred. We stand for equal rights as a fact
of life instead of a catch-word of politics. We stand for the rule of the
people as a practical truth instead of a meaningless pretense. We stand
for a representative government that represents the people. We battle for
the actual rights of man.
To carry out our principles we have a plain program of constructive
reform. We mean to tear down only that which is wrong and out of date;
and where we tear down we mean to build what is right and fitted to the
times. We harken to the call of the present. We mean to make laws fit
conditions as they are and meet the needs of the people who are on earth
to-day. That we may do this we found a party through which all who
believe with us can work with us; or, rather, we declare our allegiance to
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
Under this boss system, no matter which party wins, the people seldom
win; but the bosses almost always win. And they never work for the
people. They do not even work for the party to which they belong. They
work only for those anti-public interests whose political employees they
are. It is these interests that are the real victors in the end.
These special interests which suck the people's substance are bi-partisan.
They use both parties. They are the invisible government behind our
visible government. Democratic and Republican bosses alike are brother
officers of this hidden power. No matter how fiercely they pretend to
fight one another before election, they work together after election. And,
acting so, this political conspiracy is able to delay, mutilate or defeat
sound and needed laws for the people's welfare and the prosperity of
honest business and even to enact bad laws, hurtful to the people's
welfare and oppressive to honest business.
It is this invisible government which is the real danger to American
institutions. Its crude work at Chicago in June, which the people were
able to see, was no more wicked than its skillful work everywhere and
always which the people are not able to see.
But an even more serious condition results from the unnatural alignment
of the old parties. To-day we Americans are politically shattered by
sectionalism. Through the two old parties the tragedy of our history is
continued; and one great geographical part of the Republic is separated
from other parts of the Republic by an illogical partisan solidarity.
The South has men and women as genuinely progressive and others as
genuinely reactionary as those in other parts of our country. Yet, for
well-known reasons, these sincere and honest southern progressives and
reactionaries vote together in a single party, which is neither progressive
nor reactionary. They vote a dead tradition and a local fear, not a living
conviction and a national faith. They vote not for the Democratic party,
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
but against the Republican party. They want to be free from this
condition; they can be free from it through the National Progressive
party.
For the problems which America faces to-day are economic and
national. They have to do with a more just distribution of prosperity.
They concern the living of the people; and therefore the more direct
government of the people by themselves.
They affect the South exactly as they affect the North, the East or the
West. It is an artificial and dangerous condition that prevents the
southern man and woman from acting with the northern man and woman
who believe the same thing. Yet just that is what the old parties do
prevent.
Not only does this out-of-date partisanship cut our Nation into two
geographical sections; it also robs the Nation of a priceless asset of
thought in working out our national destiny. The South once was
famous for brilliant and constructive thinking on national problems, and
to-day the South has minds as brilliant and constructive as of old. But
southern intellect cannot freely and fully aid, in terms of politics, the
solving of the Nation's problems. This is so because of a partisan
sectionalism which has nothing to do with those problems. Yet these
problems can be solved only in terms of politics.
The root of the wrongs which hurt the people is the fact that the people's
government has been taken away from them--the invisible government
has usurped the people's government. Their government must be given
back to the people. And so the first purpose of the Progressive party is to
make sure the rule of the people. The rule of the people means that the
people themselves shall nominate, as well as elect, all candidates for
office, including Senators and Presidents of the United States. What
profiteth it the people if they do only the electing while the invisible
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
what poorer nations have done. We must end the abuses of business by
striking down those abuses instead of striking down business itself. We
must try to make little business big and all business honest instead of
striving to make big business little and yet letting it remain dishonest.
Present-day business is as unlike old-time business as the old-time ox-
cart is unlike the present-day locomotive. Invention has made the whole
world over again. The railroad, telegraph, telephone have bound the
people of modern nations into families. To do the business of these
closely knit millions in every modern country great business concerns
came into being. What we call big business is the child of the economic
progress of mankind. So warfare to destroy big business is foolish
because it can not succeed and wicked because it ought not to succeed.
Warfare to destroy big business does not hurt big business, which always
comes out on top, so much as it hurts all other business which, in such a
warfare, never comes out on top.
With the growth of big business came business evils just as great. It is
these evils of big business that hurt the people and injure all other
business. One of these wrongs is over capitalization which taxes the
people's very living. Another is the manipulation of prices to the
unsettlement of all normal business and to the people's damage. Another
is interference in the making of the people's laws and the running of the
people's government in the unjust interest of evil business. Getting laws
that enable particular interests to rob the people, and even to gather
criminal riches from human health and life is still another.
An example of such laws is the infamous tobacco legislation of 1902,
which authorized the Tobacco Trust to continue to collect from the
people the Spanish War tax, amounting to a score of millions of dollars,
but to keep that tax instead of turning it over to the government, as it had
been doing. Another example is the shameful meat legislation, by which
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
the Beef Trust had the meat it sent abroad inspected by the government
so that foreign countries would take its product and yet was permitted to
sell diseased meat to our own people. It is incredible that laws like these
could ever get on the Nation's statute books. The invisible government
put them there; and only the universal wrath of an enraged people
corrected them when, after years, the people discovered the outrages.
It is to get just such laws as these and to prevent the passage of laws to
correct them, as well as to keep off the statute books general laws which
will end the general abuses of big business that these few criminal
interests corrupt our politics, invest in public officials and keep in power
in both parties that type of politicians and party managers who debase
American politics.
Behind rotten laws and preventing sound laws, stands the corrupt boss;
behind the corrupt boss stands the robber interest; and commanding these
powers of pillage stands bloated human greed. It is this conspiracy of
evil we must overthrow if we would get the honest laws we need. It is
this invisible government we must destroy if we would save American
institutions.
Other nations have ended the very same business evils from which we
suffer by clearly defining business wrong-doing and then making it a
criminal offense, punishable by imprisonment. Yet these foreign nations
encourage big business itself and foster all honest business. But they do
not tolerate dishonest business, little or big.
What, then, shall we Americans do? Common sense and the experience
of the world says that we ought to keep the good big business does for
us and stop the wrongs that big business does to us. Yet we have done
just the other thing. We have struck at big business itself and have not
even aimed to strike at the evils of big business. Nearly twenty-five years
ago Congress passed a law to govern American business in the present
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
not want to hurt business, but they do want to get something done about
the trust question that amounts to something. What good does it do any
man to read in his morning paper that the courts have "dissolved" the Oil
Trust, and then read in his evening paper that he must thereafter pay a
higher price for his oil than ever before? What good does it do the
laborer who smokes his pipe to be told that the courts have "dissolved"
the Tobacco Trust and yet find that he must pay the same or a higher
price for the same short-weight package of tobacco? Yet all this is the
practical result of the suits against these two greatest trusts in the world.
Such business chaos and legal paradoxes as American business suffers
from can be found nowhere else in the world. Rival nations do not fasten
legal ball and chain upon their business--no, they put wings on its flying
feet. Rival nations do not tell their business men that if they go forward
with legitimate enterprise the penitentiary may be their goal. No! Rival
nations tell their business men that so long as they do honest business
their governments will not hinder but will help them.
But these rival nations do tell their business men that if they do any evil
that our business men do, prison bars await them. These rival nations do
tell their business men that if they issue watered stock or cheat the
people in any way, prison cells will be their homes.
Just this is what all honest American business wants; just this is what
dishonest American business does not want; just this is what the
American people propose to have; just this the national Republican
platform of 1908 pledged the people that we would give them; and just
this important pledge the administration, elected on that platform,
repudiated as it repudiated the more immediate tariff pledge.
Both these reforms, so vital to honest American business, the
Progressive party will accomplish. Neither evil interests nor reckless
demagogues can swerve us from our purpose; for we are free from both
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
"revisions" may make lean years for the people, they make fat years for
the powers of pillage and their agents.
So neither of the old parties can honestly carry out any tariff policies
which they pledge the people to carry out. But even if they could and
even if they were sincere, the old party platforms are in error on tariff
policy. The Democratic platform declares for free trade; but free trade is
wrong and ruinous. The Republican platform permits extortion; but
tariff extortion is robbery by law. The Progressive party is for honest
protection; and honest protection is right and a condition of American
prosperity.
A tariff high enough to give American producers the American market
when they make honest goods and sell them at honest prices but low
enough that when they sell dishonest goods at dishonest prices, foreign
competition can correct both evils; a tariff high enough to enable
American producers to pay our workingmen American wages and so
arranged that the workingmen will get such wages; a business tariff
whose changes will be so made as to reassure business instead of
disturbing it--this is the tariff and the method of its making in which the
Progressive party believes, for which it does battle and which it proposes
to write into the laws of the land.
The Payne-Aldrich tariff law must be revised immediately in accordance
to these principles. At the same time a genuine, permanent, non-partisan
tariff commission must be fixed in the law as firmly as the Interstate
Commerce Commission. Neither of the old parties can do this work. For
neither of the old parties believes in such a tariff; and, what is more
serious, special privilege is too thoroughly woven into the fiber of both
old parties to allow them to make such a tariff. The Progressive party
only is free from these influences. The Progressive party only believes in
the sincere enactment of a sound tariff policy. The Progressive party only
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
from interfering with states' affairs, and also forbids the states from
interfering with national affairs. The combined intelligence and
composite conscience of the American people is as irresistible as it is
righteous; and the Constitution does not prevent that force from working
out the general welfare.
From certain sources we hear preachments about the danger of our
reforms to American institutions. What is the purpose of American
institutions? Why was this Republic established? What does the flag
stand for? What do these things mean?
They mean that the people shall be free to correct human abuses.
They mean that men, women and children shall not be denied the
opportunity to grow stronger and nobler.
They mean that the people shall have the power to make our land each
day a better place to live in.
They mean the realities of liberty and not the academics of theory.
They mean the actual progress of the race in tangible items of daily
living and not the theoretics of barren disputation.
If they do not mean these things they are as sounding brass and tinkling
cymbals.
A Nation of strong, upright men and women; a Nation of wholesome
homes, realizing the best ideals; a Nation whose power is glorified by its
justice and whose justice is the conscience of scores of millions of God-
fearing people--that is the Nation the people need and want. And that is
the Nation they shall have.
For never doubt that we Americans will make good the real meaning of
our institutions. Never doubt that we will solve, in righteousness and
wisdom, every vexing problem. Never doubt that in the end, the hand
from above that leads us upward will prevail over the hand from below
that drags us downward. Never doubt that we are indeed a Nation whose
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
Almighty thrust his finger into the bank of fog and then began slowly to
move his finger around and gradually to increase the speed of his finger
until at last he whirled that bank of fog into a solid ball of fire, and it
went rolling through the universe, burning its way through other cosmic
banks of fog, until it condensed the moisture without, and fell in floods
of rain upon the heated surface and cooled the outward crust. Then the
internal flames burst through the cooling crust and threw up the
mountains and made the hills of the valley of this wonderful world of
ours. If this internal melted mass burst out and copied very quickly it
became granite; that which cooled less quickly became silver; and less
quickly, gold; and after gold diamonds were made. Said the old priest, "A
diamond is a congealed drop of sunlight."
This is a scientific truth also. You all know that a diamond is pure
carbon, actually deposited sunlight--and he said another thing I would
not forget: he declared that a diamond is the last and highest of God's
mineral creations, as a woman is the last and highest of God's animal
creations. I suppose that is the reason why the two have such a liking for
each other. And the old priest told Al Hafed that if he had a handful of
diamonds he could purchase a whole country, and with a mine of
diamonds he could place his children upon thrones through the influence
of their great wealth. Al Hafed heard all about diamonds and how much
they were worth, and went to his bed that night a poor man--not that he
had lost anything, but poor because he was discontented and
discontented because he thought he was poor. He said: "I want a mine of
diamonds!" So he lay awake all night, and early in the morning sought
out the priest. Now I know from experience that a priest when awakened
early in the morning is cross. He awoke that priest out of his dreams and
said to him, "Will you tell me where I can find diamonds?" The priest
said, "Diamonds? What do you want with diamonds?" "I want to be
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
immensely rich," said Al Hafed, "but I don't know where to go." "Well,"
said the priest, "if you will find a river that runs over white sand between
high mountains, in those sands you will always see diamonds." "Do you
really believe that there is such a river?" "Plenty of them, plenty of them;
all you have to do is just go and find them, then you have them." Al
Hafed said, "I will go." So he sold his farm, collected his money at
interest, left his family in charge of a neighbor, and away he went in
search of diamonds. He began very properly, to my mind, at the
Mountains of the Moon. Afterwards he went around into Palestine, then
wandered on into Europe, and at last when his money was all spent, and
he was in rags, wretchedness and poverty, he stood on the shore of that
bay in Barcelona, Spain, when a tidal wave came rolling through the
Pillars of Hercules and the poor afflicted, suffering man could not resist
the awful temptation to cast himself into that incoming tide, and he sank
beneath its foaming crest, never to rise in this life again.
When that old guide had told me that very sad story, he stopped the
camel I was riding and went back to fix the baggage on one of the other
camels, and I remember thinking to myself, "Why did he reserve that for
his particular friends?" There seemed to be no beginning, middle or
end--nothing to it. That was the first story I ever heard told or read in
which the hero was killed in the first chapter. I had but one chapter of
that story and the hero was dead. When the guide came back and took up
the halter of my camel again, he went right on with the same story. He
said that Al Hafed's successor led his camel out into the garden to drink,
and as that camel put its nose down into the clear water of the garden
brook Al Hafed's successor noticed a curious flash of light from the
sands of the shallow stream, and reaching in he pulled out a black stone
having an eye of light that reflected all the colors of the rainbow, and he
took that curious pebble into the house and left it on the mantel, then
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
went on his way and forgot all about it. A few days after that, this same
old priest who told Al Hafed how diamonds were made, came in to visit
his successor, when he saw that flash of light from the mantel. He rushed
up and said, "Here is a diamond--here is a diamond! Has Al Hafed
returned?" "No, no; Al Hafed has not returned and that is not a diamond;
that is nothing but a stone; we found it right out here in our garden."
"But I know a diamond when I see it," said he; "that is a diamond!"
Then together they rushed to the garden and stirred up the white sands
with their fingers and found others more beautiful, more valuable
diamonds than the first, and thus, said the guide to me, were discovered
the diamond mines of Golconda, the most magnificent diamond mines in
all the history of mankind, exceeding the Kimberley in its value. The
great Kohinoor diamond in England's crown jewels and the largest
crown diamond on earth in Russia's crown jewels, which I had often
hoped she would have to sell before they had peace with Japan, came
from that mine, and when the old guide had called my attention to that
wonderful discovery he took his Turkish cap off his head again and
swung it around in the air to call my attention to the moral. Those Arab
guides have a moral to each story, though the stories are not always
moral. He said, had Al Hafed remained at home and dug in his own
cellar or in his own garden, instead of wretchedness, starvation, poverty
and death in a strange land, he would have had "acres of diamonds"--for
every acre, yes, every shovelful of that old farm afterwards revealed the
gems which since have decorated the crowns of monarchs. When he had
given the moral to his story, I saw why he had reserved this story for his
"particular friends." I didn't tell him I could see it; I was not going to tell
that old Arab that I could see it. For it was that mean old Arab's way of
going around a thing, like a lawyer, and saying indirectly what he did not
dare say directly, that there was a certain young man that day traveling
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
down the Tigris River that might better be at home in America. I didn't
tell him I could see it.
I told him his story reminded me of one, and I told it to him quick. I told
him about that man out in California, who, in 1847, owned a ranch out
there. He read that gold had been discovered in Southern California, and
he sold his ranch to Colonel Sutter and started off to hunt for gold.
Colonel Sutter put a mill on the little stream in that farm and one day his
little girl brought some wet sand from the raceway of the mill into the
house and placed it before the fire to dry, and as that sand was falling
through the little girl's fingers a visitor saw the first shining scales of
real gold that were ever discovered in California; and the man who
wanted the gold had sold this ranch and gone away, never to return. I
delivered this lecture two years ago in California, in the city that stands
near that farm, and they told me that the mine is not exhausted yet, and
that a one-third owner of that farm has been getting during these recent
years twenty dollars of gold every fifteen minutes of his life, sleeping or
waking. Why, you and I would enjoy an income like that!
But the best illustration that I have now of this thought was found here
in Pennsylvania. There was a man living in Pennsylvania who owned a
farm here and he did what I should do if I had a farm in Pennsylvania--he
sold it. But before he sold it he concluded to secure employment
collecting coal oil for his cousin in Canada. They first discovered coal
oil there. So this farmer in Pennsylvania decided that he would apply for
a position with his cousin in Canada. Now, you see, this farmer was not
altogether a foolish man. He did not leave his farm until he had
something else to do. Of all the simpletons the stars shine on there is
none more foolish than a man who leaves one job before he has obtained
another. And that has especial reference to gentlemen of my profession,
and has no reference to a man seeking a divorce. So I say this old farmer
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
did not leave one job until he had obtained another. He wrote to Canada,
but his cousin replied that he could not engage him because he did not
know anything about the oil business. "Well, then," said he, "I will
understand it." So he set himself at the study of the whole subject. He
began at the second day of the creation, he studied the subject from the
primitive vegetation to the coal oil stage, until he knew all about it. Then
he wrote to his cousin and said, "Now I understand the oil business."
And his cousin replied to him, "All right, then, come on."
That man, by the record of the county, sold his farm for eight hundred
and thirty-three dollars--even money, "no cents." He had scarcely gone
from that farm before the man who purchased it went out to arrange for
the watering the cattle and he found that the previous owner had
arranged the matter very nicely. There is a stream running down the
hillside there, and the previous owner had gone out and put a plank
across that stream at an angle, extending across the brook and down
edgewise a few inches under the surface of the water. The purpose of the
plank across that brook was to throw over to the other bank a dreadful-
looking scum through which the cattle would not put their noses to
drink above the plank, although they would drink the water on one side
below it. Thus that man who had gone to Canada had been himself
damming back for twenty-three years a flow of coal oil which the State
Geologist of Pennsylvania declared officially, as early as 1870, was then
worth to our State a hundred millions of dollars. The city of Titusville
now stands on that farm and those Pleasantville wells flow on, and that
farmer who had studied all about the formation of oil since the second
day of God's creation clear down to the present time, sold that farm for
$833, no cents--again I say, "no sense."
But I need another illustration, and I found that in Massachusetts, and I
am sorry I did, because that is my old State. This young man I mention
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
went out of the State to study--went down to Yale College and studied
Mines and Mining. They paid him fifteen dollars a week during his last
year for training students who were behind their classes in mineralogy,
out of hours, of course, while pursuing his own studies. But when he
graduated they raised his pay from fifteen dollars to forty-five dollars
and offered him a professorship. Then he went straight home to his
mother and said, "Mother, I won't work for forty-five dollars a week.
What is forty-five dollars a week for a man with a brain like mine!
Mother, let's go out to California and stake out gold claims and be
immensely rich." "Now," said his mother, "it is just as well to be happy
as it is to be rich."
But as he was the only son he had his way--they always do; and they sold
out in Massachusetts and went to Wisconsin, where he went into the
employ of the Superior Copper Mining Company, and he was lost from
sight in the employ of that company at fifteen dollars a week again. He
was also to have an interest in any mines that he should discover for that
company. But I do not believe that he has ever discovered a mine--I do
not know anything about it, but I do not believe he has. I know he had
scarcely gone from the old homestead before the farmer who had bought
the homestead went out to dig potatoes, and as he was bringing them in
in a large basket through the front gateway, the ends of the stone wall
came so near together at the gate that the basket hugged very tight. So he
set the basket on the ground and pulled, first on one side and then on the
other side. Our farms in Massachusetts are mostly stone walls, and the
farmers have to be economical with their gateways in order to have some
place to put the stones. That basket hugged so tight there that as he was
hauling it through he noticed in the upper stone next the gate a block of
native silver, eight inches square; and this professor of mines and mining
and mineralogy, who would not work for forty-five dollars a week, when
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
sublimer than money. Well does the man know, who has suffered, that
there are some things sweeter and holier and more sacred than gold.
Nevertheless, the man of common sense also knows that there is not any
one of those things that is not greatly enhanced by the use of money.
Money is power. Love is the grandest thing on God's earth, but fortunate
the lover who has plenty of money. Money is power; money has powers;
and for a man to say, "I do not want money," is to say, "I do not wish to
do any good to my fellowmen." It is absurd thus to talk. It is absurd to
disconnect them. This is a wonderfully great life, and you ought to spend
your time getting money, because of the power there is in money. And
yet this religious prejudice is so great that some people think it is a great
honor to be one of God's poor. I am looking in the faces of people who
think just that way. I heard a man once say in a prayer meeting that he
was thankful that he was one of God's poor, and then I silently wondered
what his wife would say to that speech, as she took in washing to
support the man while he sat and smoked on the veranda. I don't want to
see any more of that land of God's poor. Now, when a man could have
been rich just as well, and he is now weak because he is poor, he has
done some great wrong; he has been untruthful to himself; he has been
unkind to his fellowmen. We ought to get rich if we can by honorable
and Christian methods, and these are the only methods that sweep us
quickly toward the goal of riches.
I remember, not many years ago a young theological student who came
into my office and said to me that he thought it was his duty to come in
and "labor with me." I asked him what had happened, and he said: "I feel
it is my duty to come in and speak to you, sir, and say that the Holy
Scriptures declare that money is the root of all evil." I asked him where
he found that saying, and he said he found it in the Bible. I asked him
whether he had made a new Bible, and he said, no, he had not gotten a
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
new Bible, that it was in the old Bible. "Well," I said, "if it is in my
Bible, I never saw it. Will you please get the text-book and let me see
it?" He left the room and soon came stalking in with his Bible open,
with all the bigoted pride of the narrow sectarian, who founds his creed
on some misinterpretation of Scripture, and he put the Bible down on
the table before me and fairly squealed into my ear, "There it is. You can
read it for yourself." I said to him, "Young man, you will learn, when
you get a little older, that you cannot trust another denomination to read
the Bible for you." I said, "Now, you belong to another denomination.
Please read it to me, and remember that you are taught in a school where
emphasis is exegesis." So he took the Bible and read it: "The love of
money is the root of all evil." Then he had it right. The Great Book has
come back into the esteem and love of the people, and into the respect of
the greatest minds of earth, and now you can quote it and rest your life
and your death on it without more fear. So, when he quoted right from
the Scriptures he quoted the truth. "The love of money is the root of all
evil." Oh, that is it. It is the worship of the means instead of the end,
though you cannot reach the end without the means. When a man makes
an idol of the money instead of the purposes for which it may be used,
when he squeezes the dollar until the eagle squeals, then it is made the
root of all evil. Think, if you only had the money, what you could do for
your wife, your child, and for your home and your city. Think how soon
you could endow the Temple College yonder if you only had the money
and the disposition to give it; and yet, my friend, people say you and I
should not spend the time getting rich. How inconsistent the whole thing
is. We ought to be rich, because money has power. I think the best thing
for me to do is to illustrate this, for if I say you ought to get rich, I
ought, at least, to suggest how it is done. We get a prejudice against rich
men because of the lies that are told about them. The lies that are told
about Mr. Rockefeller because he has two hundred million dollars--so
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
many believe them; yet how false is the representation of that man to the
world. How little we can tell what is true nowadays when newspapers try
to sell their papers entirely on some sensation! The way they lie about
the rich men is something terrible, and I do not know that there is
anything to illustrate this better than what the newspapers now say about
the city of Philadelphia. A young man came to me the other day and said,
"If Mr. Rockefeller, as you think, is a good man, why is it that everybody
says so much against him?" It is because he has gotten ahead of us; that
is the whole of it--just gotten ahead of us. Why is it Mr. Carnegie is
criticised so sharply by an envious world? Because he has gotten more
than we have. If a man knows more than I know, don't I incline to
criticise somewhat his learning? Let a man stand in a pulpit and preach
to thousands, and if I have fifteen people in my church, and they're all
asleep, don't I criticise him? We always do that to the man who gets
ahead of us. Why, the man you are criticising has one hundred millions,
and you have fifty cents, and both of you have just what you are worth.
One of the richest men in this country came into my home and sat down
in my parlor and said: "Did you see all those lies about my family in the
paper?" "Certainly I did; I knew they were lies when I saw them." "Why
do they lie about me the way they do?" "Well," I said to him, "if you will
give me your check for one hundred millions, I will take all the lies
along with it." "Well," said he, "I don't see any sense in their thus talking
about my family and myself. Conwell, tell me frankly, what do you think
the American people think of me?" "Well," said I, "they think you are the
blackest-hearted villain that ever trod the soil!" "But what can I do about
it?" There is nothing he can do about it, and yet he is one of the sweetest
Christian men I ever knew. If you get a hundred millions you will have
the lies; you will be lied about, and you can judge your success in any
line by the lies that are told about you. I say that you ought to be rich.
But there are ever coming to me young men who say, "I would like to go
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
comes to every single person's life, young or old. He did not know what
people needed, and consequently bought something they didn't want and
had the goods left on his hands a dead loss. A.T. Stewart learned there the
great lesson of his mercantile life and said, "I will never buy anything
more until I first learn what the people want; then I'll make the
purchase." He went around to the doors and asked them what they did
want, and when he found out what they wanted, he invested his sixty-two
and a half cents and began to supply "a known demand." I care not what
your profession or occupation in life may be; I care not whether you are
a lawyer, a doctor, a housekeeper, teacher or whatever else, the principle
is precisely the same. We must know what the world needs first and then
invest ourselves to supply that need, and success is almost certain. A.T.
Stewart went on until he was worth forty millions. "Well," you will say,
"a man can do that in New York, but cannot do it here in Philadelphia."
The statistics very carefully gathered in New York in 1889 showed one
hundred and seven millionaires in the city worth over ten millions
apiece. It was remarkable and people think they must go there to get rich.
Out of that one hundred and seven millionaires only seven of them made
their money in New York, and the others moved to New York after their
fortunes were made, and sixty-seven out of the remaining hundred made
their fortunes in towns of less than six thousand people, and the richest
man in the country at that time lived in a town of thirty-five hundred
inhabitants, and always lived there and never moved away. It is not so
much where you are as what you are. But at the same time if the
largeness of the city comes into the problem, then remember it is the
smaller city that furnishes the great opportunity to make the millions of
money. The best illustration that I can give is in reference to John Jacob
Astor, who was a poor boy and who made all the money of the Astor
family. He made more than his successors have ever earned, and yet he
once held a mortgage on a millinery store in New York, and because the
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
people could not make enough money to pay the interest and the rent, he
foreclosed the mortgage and took possession of the store and went into
partnership with the man who had failed. He kept the same stock, did not
give them a dollar capital, and he left them alone and went out and sat
down upon a bench in the park. Out there on that bench in the park he
had the most important, and to my mind, the pleasantest part of that
partnership business. He was watching the ladies as they went by; and
where is the man that wouldn't get rich at that business? But when John
Jacob Astor saw a lady pass, with her shoulders back and her head up, as
if she did not care if the whole world looked on her, he studied her
bonnet; and before that bonnet was out of sight he knew the shape of the
frame and the color of the trimmings, the curl of the--something on a
bonnet. Sometimes I try to describe a woman's bonnet, but it is of little
use, for it would be out of style to-morrow night. So John Jacob Astor
went to the store and said: "Now, put in the show window just such a
bonnet as I describe to you because," said he, "I have just seen a lady
who likes just such a bonnet. Do not make up any more till I come
back." And he went out again and sat on that bench in the park, and
another lady of a different form and complexion passed him with a
bonnet of different shape and color, of course. "Now," said he, "put such
a bonnet as that in the show window." He didn't fill his show window
with hats and bonnets which drive people away and then sit in the back
of the store and bawl because the people go somewhere else to trade. He
didn't put a hat or bonnet in that show window the like of which he had
not seen before it was made up.
In our city especially there are great opportunities for manufacturing,
and the time has come when the line is drawn very sharply between the
stockholders of the factory and their employés. Now, friends, there has
also come a discouraging gloom upon this country and the laboring men
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
are beginning to feel that they are being held down by a crust over their
heads through which they find it impossible to break, and the aristocratic
money-owner himself is so far above that he will never descend to their
assistance. That is the thought that is in the minds of our people. But,
friends, never in the history of our country was there an opportunity so
great for the poor man to get rich as there is now in the city of
Philadelphia. The very fact that they get discouraged is what prevents
them from getting rich. That is all there is to it. The road is open, and let
us keep it open between the poor and the rich. I know that the labor
unions have two great problems to contend with, and there is only one
way to solve them. The labor unions are doing as much to prevent its
solving as are the capitalists to-day, and there are positively two sides to
it. The labor union has two difficulties; the first one is that it began to
make a labor scale for all classes on a par, and they scale down a man
that can earn five dollars a day to two and a half a day, in order to level
up to him an imbecile that cannot earn fifty cents a day. That is one of
the most dangerous and discouraging things for the working man. He
cannot get the results of his work if he do better work or higher work or
work longer; that is a dangerous thing, and in order to get every laboring
man free and every American equal to every other American, let the
laboring man ask what he is worth and get it--not let any capitalist say to
him: "You shall work for me for half of what you are worth;" nor let any
labor organization say: "You shall work for the capitalist for half your
worth." Be a man, be independent, and then shall the laboring man find
the road ever open from poverty to wealth. The other difficulty that the
labor union has to consider, and this problem they have to solve
themselves, is the kind of orators who come and talk to them about the
oppressive rich. I can in my dreams recite the oration I have heard again
and again under such circumstances. My life has been with the laboring
man. I am a laboring man myself. I have often, in their assemblies, heard
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
the speech of the man who has been invited to address the labor union.
The man gets up before the assembled company of honest laboring men
and he begins by saying: "Oh, ye honest, industrious laboring men, who
have furnished all the capital of the world, who have built all the palaces
and constructed all the railroads and covered the ocean with her
steamships. Oh, you laboring men! You are nothing but slaves; you are
ground down in the dust by the capitalist who is gloating over you as he
enjoys his beautiful estates and as he has his banks filled with gold, and
every dollar he owns is coined out of the hearts' blood of the honest
laboring man." Now, that is a lie, and you know it is a lie; and yet that is
the kind of speech that they are all the time hearing, representing the
capitalists as wicked and the laboring men so enslaved. Why, how wrong
it is! Let the man who loves his flag and believes in American principles
endeavor with all his soul to bring the capitalist and the laboring man
together until they stand side by side, and arm in arm, and work for the
common good of humanity.
He is an enemy to his country who sets capital against labor or labor
against capital.
Suppose I were to go down through this audience and ask you to
introduce me to the great inventors who live here in Philadelphia. "The
inventors of Philadelphia," you would say, "Why we don't have any in
Philadelphia. It is too slow to invent anything." But you do have just as
great inventors, and they are here in this audience, as ever invented a
machine. But the probability is that the greatest inventor to benefit the
world with his discovery is some person, perhaps some lady, who thinks
she could not invent anything. Did you ever study the history of
invention and see how strange it was that the man who made the greatest
discovery did it without any previous idea that he was an inventor? Who
are the great inventors? They are persons with plain, straightforward
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
common sense, who saw a need in the world and immediately applied
themselves to supply that need. If you want to invent anything, don't try
to find it in the wheels in your head nor the wheels in your machine, but
first find out what the people need, and then apply yourself to that need,
and this leads to invention on the part of the people you would not
dream of before. The great inventors are simply great men; the greater
the man the more simple the man; and the more simple a machine, the
more valuable it is. Did you ever know a really great man? His ways are
so simple, so common, so plain, that you think any one could do what he
is doing. So it is with the great men the world over. If you know a really
great man, a neighbor of yours, you can go right up to him and say,
"How are you, Jim, good morning, Sam." Of course you can, for they are
always so simple.
When I wrote the life of General Garfield, one of his neighbors took me
to his back door, and shouted, "Jim, Jim, Jim!" and very soon "Jim" came
to the door and General Garfield let me in--one of the grandest men of
our century. The great men of the world are ever so. I was down in
Virginia and went up to an educational institution and was directed to a
man who was setting out a tree. I approached him and said, "Do you
think it would be possible for me to see General Robert E. Lee, the
President of the University?" He said, "Sir, I am General Lee." Of
course, when you meet such a man, so noble a man as that, you will find
him a simple, plain man. Greatness is always just so modest and great
inventions are simple.
I asked a class in school once who were the great inventors, and a little
girl popped up and said, "Columbus." Well, now, she was not so far
wrong. Columbus bought a farm and he carried on that farm just as I
carried on my father's farm. He took a hoe and went out and sat down on
a rock. But Columbus, as he sat upon that shore and looked out upon the
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
ocean, noticed that the ships, as they sailed away, sank deeper into the sea
the farther they went. And since that time some other "Spanish ships"
have sunk into the sea. But as Columbus noticed that the tops of the
masts dropped down out of sight, he said: "That is the way it is with this
hoe handle; if you go around this hoe handle, the farther off you go the
farther down you go. I can sail around to the East Indies." How plain it
all was. How simple the mind--majestic like the simplicity of a
mountain in its greatness. Who are the great inventors? They are ever the
simple, plain, everyday people who see the need and set about to supply
it.
I was once lecturing in North Carolina, and the cashier of the bank sat
directly behind a lady who wore a very large hat. I said to that audience,
"Your wealth is too near to you; you are looking right over it." He
whispered to his friend, "Well, then, my wealth is in that hat." A little
later, as he wrote me, I said, "Wherever there is a human need there is a
greater fortune than a mine can furnish." He caught my thought, and he
drew up his plan for a better hat pin than was in the hat before him, and
the pin is now being manufactured. He was offered fifty-five thousand
dollars for his patent. That man made his fortune before he got out of
that hall. This is the whole question: Do you see a need?
I remember well a man up in my native hills, a poor man, who for twenty
years was helped by the town in his poverty, who owned a wide-
spreading maple tree that covered the poor man's cottage like a
benediction from on high. I remember that tree, for in the spring--there
were some roguish boys around that neighborhood when I was young--in
the spring of the year the man would put a bucket there and the spouts to
catch the maple sap, and I remember where that bucket was; and when I
was young the boys were, oh, so mean, that they went to that tree before
that man had gotten out of bed in the morning, and after he had gone to
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
bed at night, and drank up that sweet sap. I could swear they did it. He
didn't make a great deal of maple sugar from that tree. But one day he
made the sugar so white and crystalline that the visitor did not believe it
was maple sugar; thought maple sugar must be red or black. He said to
the old man: "Why don't you make it that way and sell it for
confectionery?" The old man caught his thought and invented the "rock
maple crystal," and before that patent expired he had ninety thousand
dollars and had built a beautiful palace on the site of that tree. After
forty years owning that tree he awoke to find it had fortunes of money
indeed in it. And many of us are right by the tree that has a fortune for
us, and we own it, possess it, do what we will with it, but we do not
learn its value because we do not see the human need, and in these
discoveries and inventions this is one of the most romantic things of life.
I have received letters from all over the country and from England,
where I have lectured, saying that they have discovered this and that, and
one man out in Ohio took me through his great factories last spring, and
said that they cost him $680,000, and said he, "I was not worth a cent in
the world when I heard your lecture 'Acres of Diamonds;' but I made up
my mind to stop right here and make my fortune here, and here it is." He
showed me through his unmortgaged possessions. And this is a
continual experience now as I travel through the country, after these
many years. I mention this incident, not to boast, but to show you that
you can do the same if you will.
Who are the great inventors? I remember a good illustration in a man
who used to live in East Brookfield, Mass. He was a shoemaker, and he
was out of work, and he sat around the house until his wife told him to
"go out doors." And he did what every husband is compelled by law to
do--he obeyed his wife. And he went out and sat down on an ash barrel
in his back yard. Think of it! Stranded on an ash barrel and the enemy in
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
There are great men and women in this audience. Great men, I have said,
are very simple men. Just as many great men here as are to be found
anywhere. The greatest error in judging great men is that we think that
they always hold an office. The world knows nothing of its greatest men.
Who are the great men of the world? The young man and young woman
may well ask the question. It is not necessary that they should hold an
office, and yet that is the popular idea. That is the idea we teach now in
our high schools and common schools, that the great men of the world
are those who hold some high office, and unless we change that very
soon and do away with that prejudice, we are going to change to an
empire. There is no question about it. We must teach that men are great
only on their intrinsic value, and not on the position that they may
incidentally happen to occupy. And yet, don't blame the young men
saying that they are going to be great when they get into some official
position. I ask this audience again who of you are going to be great?
Says a young man: "I am going to be great." "When are you going to be
great?" "When I am elected to some political office." Won't you learn the
lesson, young man; that it is prima facie evidence of littleness to hold
public office under our form of government? Think of it. This is a
government of the people, and by the people, and for the people, and not
for the office-holder, and if the people in this country rule as they always
should rule, an office-holder is only the servant of the people, and the
Bible says that "the servant cannot be greater than his master." The Bible
says that "he that is sent cannot be greater than him who sent him." In
this country the people are the masters, and the office-holders can never
be greater than the people; they should be honest servants of the people,
but they are not our greatest men. Young man, remember that you never
heard of a great man holding any political office in this country unless he
took that office at an expense to himself. It is a loss to every great man
to take a public office in our country. Bear this in mind, young man, that
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
way? We ought to teach that however humble the station a man may
occupy, if he does his full duty in his place, he is just as much entitled to
the American people's honor as is a king upon a throne. We do teach it as
a mother did her little boy in New York when he said, "Mamma, what
great building is that?" "That is General Grant's tomb." "Who was
General Grant?" "He was the man who put down the rebellion." Is that
the way to teach history?
Do you think we would have gained a victory if it had depended on
General Grant alone? Oh, no. Then why is there a tomb on the Hudson at
all? Why, not simply because General Grant was personally a great man
himself, but that tomb is there because he was a representative man and
represented two hundred thousand men who went down to death for
their nation and many of them as great as General Grant. That is why that
beautiful tomb stands on the heights over the Hudson.
I remember an incident that will illustrate this, the only one that I can
give to-night. I am ashamed of it, but I don't dare leave it out. I close my
eyes now; I look back through the years to 1863; I can see my native
town in the Berkshire Hills, I can see that cattle-show ground filled with
people; I can see the church there and the town hall crowded, and hear
bands playing, and see flags flying and handkerchiefs streaming--well do
I recall at this moment that day. The people had turned out to receive a
company of soldiers, and that company came marching up on the
Common. They had served out one term in the Civil War and had
reënlisted, and they were being received by their native townsmen. I was
but a boy, but I was captain of that company, puffed out with pride on
that day--why, a cambric needle would have burst me all to pieces. As I
marched on the Common at the head of my company, there was not a
man more proud than I. We marched into the town hall and then they
seated my soldiers down in the center of the house and I took my place
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
down on the front seat, and then the town officers filed through the great
throng of people, who stood close and packed in that little hall. They
came up on the platform, formed a half circle around it, and the mayor
of the town, the "chairman of the Selectmen" in New England, took his
seat in the middle of that half circle. He was an old man, his hair was
gray; he never held an office before in his life. He thought that an office
was all he needed to be a truly great man, and when he came up he
adjusted his powerful spectacles and glanced calmly around the audience
with amazing dignity. Suddenly his eyes fell upon me, and then the good
old man came right forward and invited me to come up on the stand with
the town officers. Invited me up on the stand! No town officer ever took
notice of me before I went to war. Now, I should not say that. One town
officer was there who advised the teacher to "whale" me, but I mean no
"honorable mention." So I was invited up on the stand with the town
officers. I took my seat and let my sword fall on the floor, and folded my
arms across my breast and waited to be received. Napoleon the Fifth!
Pride goeth before destruction and a fall. When I had gotten my seat and
all became silent through the hall, the chairman of the Selectmen arose
and came forward with great dignity to the table, and we all supposed he
would introduce the Congregational minister, who was the only orator
in the town, and who would give the oration to the returning soldiers.
But, friends, you should have seen the surprise that ran over that
audience when they discovered that this old farmer was going to deliver
that oration himself. He had never made a speech in his life before, but
he fell into the same error that others have fallen into, he seemed to think
that the office would make him an orator. So he had written out a speech
and walked up and down the pasture until he had learned it by heart and
frightened the cattle, and he brought that manuscript with him, and
taking it from his pocket, he spread it carefully upon the table. Then he
adjusted his spectacles to be sure that he might see it, and walked far
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
back on the platform and then stepped forward like this. He must have
studied the subject much, for he assumed an elocutionary attitude; he
rested heavily upon his left heel, slightly advanced the right foot, threw
back his shoulders, opened the organs of speech, and advanced his right
hand at an angle of forty-five. As he stood in that elocutionary attitude
this is just the way that speech went, this is it precisely. Some of my
friends have asked me if I do not exaggerate it, but I could not
exaggerate it. Impossible! This is the way it went; although I am not here
for the story but the lesson that is back of it:
"Fellow citizens." As soon as he heard his voice, his hand began to shake
like that, his knees began to tremble, and then he shook all over. He
coughed and choked and finally came around to look at his manuscript.
Then he began again: "Fellow citizens: We--are--we are--we are--we are-
-We are very happy--we are very happy--we are very happy--to welcome
back to their native town these soldiers who have fought and bled--and
come back again to their native town. We are especially--we are
especially--we are especially--we are especially pleased to see with us
to-day this young hero (that meant me)--this young hero who in
imagination (friends, remember, he said "imagination," for if he had not
said that, I would not be egotistical enough to refer to it)--this young
hero who, in imagination, we have seen leading his troops--leading--we
have seen leading--we have seen leading his troops on to the deadly
breach. We have seen his shining--his shining--we have seen his shining--
we have seen his shining--his shining sword--flashing in the sunlight as
he shouted to his troops, 'Come on!'"
Oh, dear, dear, dear, dear! How little that good, old man knew about war.
If he had known anything about war, he ought to have known what any
soldier in this audience knows is true, that it is next to a crime for an
officer of infantry ever in time of danger to go ahead of his men. I, with
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
anywhere, but he who cannot be a blessing where he now lives will never
be great anywhere on the face of God's earth. "We live in deeds, not
years, in feeling, not in figures on a dial; in thoughts, not breaths; we
should count time by heart throbs, in the cause of right." Bailey says:
"He most lives who thinks most."
If you forget everything I have said to you, do not forget this, because it
contains more in two lines than all I have said. Bailey says: "He most
lives who thinks most, who feels the noblest, and who acts the best."
VICTOR HUGO
HONORE DE BALZAC
Delivered at the Funeral of Balzac, August 20, 1850.
Gentlemen: The man who now goes down into this tomb is one of those
to whom public grief pays homage.
In one day all fictions have vanished. The eye is fixed not only on the
heads that reign, but on heads that think, and the whole country is moved
when one of those heads disappears. To-day we have a people in black
because of the death of the man of talent; a nation in mourning for a man
of genius.
Gentlemen, the name of Balzac will be mingled in the luminous trace
our epoch will leave across the future.
Balzac was one of that powerful generation of writers of the nineteenth
century who came after Napoleon, as the illustrious Pleiad of the
seventeenth century came after Richelieu,--as if in the development of
civilization there were a law which gives conquerors by the intellect as
successors to conquerors by the sword.
Balzac was one of the first among the greatest, one of the highest among
the best. This is not the place to tell all that constituted this splendid and
sovereign intelligence. All his books form but one book,--a book living,
luminous, profound, where one sees coming and going and marching
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
and moving, with I know not what of the formidable and terrible, mixed
with the real, all our contemporary civilization;--a marvelous book
which the poet entitled "a comedy" and which he could have called
history; which takes all forms and all style, which surpasses Tacitus and
Suetonius; which traverses Beaumarchais and reaches Rabelais;--a book
which realizes observation and imagination, which lavishes the true, the
esoteric, the commonplace, the trivial, the material, and which at times
through all realities, swiftly and grandly rent away, allows us all at once
a glimpse of a most sombre and tragic ideal. Unknown to himself,
whether he wished it or not, whether he consented or not, the author of
this immense and strange work is one of the strong race of Revolutionist
writers. Balzac goes straight to the goal.
Body to body he seizes modern society; from all he wrests something,
from these an illusion, from those a hope; from one a catch-word, from
another a mask. He ransacked vice, he dissected passion. He searched out
and sounded man, soul, heart, entrails, brain,--the abyss that each one has
within himself. And by grace of his free and vigorous nature; by a
privilege of the intellect of our time, which, having seen revolutions face
to face, can see more clearly the destiny of humanity and comprehend
Providence better,--Balzac redeemed himself smiling and severe from
those formidable studies which produced melancholy in Moliere and
misanthropy in Rousseau.
This is what he has accomplished among us, this is the work which he
has left us,--a work lofty and solid,--a monument robustly piled in layers
of granite, from the height of which hereafter his renown shall shine in
splendor. Great men make their own pedestal, the future will be
answerable for the statue.
His death stupefied Paris! Only a few months ago he had come back to
France. Feeling that he was dying, he wished to see his country again, as
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
one who would embrace his mother on the eve of a distant voyage. His
life was short, but full, more filled with deeds than days.
Alas! this powerful worker, never fatigued, this philosopher, this thinker,
this poet, this genius, has lived among us that life of storm, of strife, of
quarrels and combats, common in all times to all great men. To-day he is
at peace. He escapes contention and hatred. On the same day he enters
into glory and the tomb. Thereafter beyond the clouds, which are above
our heads, he will shine among the stars of his country. All you who are
here, are you not tempted to envy him?
Whatever may be our grief in presence of such a loss, let us accept these
catastrophes with resignation! Let us accept in it whatever is distressing
and severe; it is good perhaps, it is necessary perhaps, in an epoch like
ours, that from time to time the great dead shall communicate to spirits
devoured with skepticism and doubt, a religious fervor. Providence
knows what it does when it puts the people face to face with the supreme
mystery and when it gives them death to reflect on,--death which is
supreme equality, as it is also supreme liberty. Providence knows what it
does, since it is the greatest of all instructors.
There can be but austere and serious thoughts in all hearts when a
sublime spirit makes its majestic entrance into another life, when one of
those beings who have long soared above the crowd on the visible wings
of genius, spreading all at once other wings which we did not see,
plunges swiftly into the unknown.
No, it is not the unknown; no, I have said it on another sad occasion and
I shall repeat it to-day, it is not night, it is light. It is not the end, it is the
beginning! It is not extinction, it is eternity! Is it not true, my hearers,
such tombs as this demonstrate immortality? In presence of the
illustrious dead, we feel more distinctly the divine destiny of that
intelligence which traverses the earth to suffer and to purify itself,--
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
GENERAL INDEX
Names of speakers and writers referred to are set in CAPITALS. Other
references are printed in "lower case," or "small," type. Because of the
large number of fragmentary quotations made from speeches and books,
no titles are indexed, but all such material will be found indexed under
the name of its author.
A
Accentuation, 150.
ADDISON, JOSEPH, 134.
ADE, GEORGE, 252.
After-Dinner Speaking, 362-370.
Analogy, 223.
Analysis, 225.
Anecdote, 251-255; 364.
Anglo-Saxon words, 338.
Antithesis, 222.
Applause, 317.
Argument, 280-294.
ARISTOTLE, 344.
Articulation, 148-149.
Association of ideas, 347, 348.
Attention, 346, 347.
Auditory images, 324, 348, 349.
B
BACON, FRANCIS, 225, 226, 362.
BAGEHOT, WALTER, 249.
BAKER, GEORGE P., 281.
BALDWIN, C.S., 16, 92.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
Exposition, 218-228.
Extemporaneous Speech, 179.
F
Facial Expression, 163.
Feeling, 101-109; 240, 264-265; 295-305; 312, 317, 320.
Figures of speech, 235, 277, 331.
FLAUBERT, GUSTAVE, 339.
Fluency, 115-123; 179, 184-197, 354, 373.
Force, 87-97.
G
GALTON, FRANCIS, 323.
GASKELL, MRS., 186.
Generalization, 226.
GENUNG, JOHN FRANKLIN, 55, 92, 220, 226, 281.
GEORGE, HENRY, 344.
Gesture, 150-168.
GIBBON, EDWARD, 175.
GLADSTONE, WILLIAM E., 2, 8, 124, 157, 372.
GOETHE, J.W. VON, 117, 372.
GOLDSMITH, OLIVER, 121.
GORDON, G.B., 365-366.
GOUGH, JOHN B., 188.
GRADY, HENRY W., 38, 240-242; 252-253; 268, 365, 425-438.
GRAHAM, HARRY, 255.
Gustatory images, 325, 348.
H
Habit, 190, 349.
HALLECK, FITZ-GREENE, 302.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
Memory, 343-354.
MERWIN, SAMUEL, 72.
MESSAROS, WALDO, 147.
MILL, JOHN STUART, 355.
MILTON, JOHN, 137.
Monotony, Evils of, 10-12; How to conquer, 12-14; 44.
MORLEY, JOHN, 403-410.
MOSES, 115.
Motor images, 324, 348.
MOTTE, ANTOINE, 10.
MOZLEY, JAMES, 235.
N
NAPOLEON, 13, 104, 141, 184, 321.
Narration, 249-260.
Naturalness, 14, 29, 58, 70.
Notes, see Briefs.
O
Observation, 167-168; 186-188; 206-207; 223, 227, 350.
Occasional speaking, 362-370.
Olfactory images, 325, 348.
Outline of speech, 212-214.
P
Pace, Change of, 30-49.
PAINE, THOMAS, 122.
PARKER, ALTON B., 423.
PARKER, THEODORE, 257-258.
PATCH, DAN, 2.
PAUL, 2, 107.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
Pause, 55-64.
Personality, 355-360.
Persuasion, 295-307.
PHILLIPS, ARTHUR EDWARD, 227, 229.
PHILLIPS, CHARLES, 302-305.
PHILLIPS, WENDELL, 25-26; 34-35; 38, 72, 97, 99-100.
Pitch, change of, 27-35; low, 32, 69.
PITTENGER, WILLIAM, I, 66.
Platitudes, 376, 377.
POPE, ALEXANDER, 122, 175, 231.
Posture, 165.
Practise, Necessity for, 2, 14, 118.
Precision of utterance, 146-152.
Preparation, 4-5; 179, 184-215; 362-365.
PREYER, WILHELM T., 188.
Proportion, 205.
PUTNAM, DANIEL, 80.
Q
QUINTILIAN, 344.
R
Reading, 191-197.
REDWAY, 170.
Reference to Experience, 226.
Repetition in memorizing, 348.
Reserve power, 184-197.
Right thinking, 355-360.
ROBESPIERRE, 153-155.
ROGERS, SAMUEL, 343.
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com
The Art of Public Speaking Dale Carnegie
http://ikindlebooks.com