Finals - Artheo 112
Finals - Artheo 112
Finals - Artheo 112
Form/Mass The volume of a structure Unity All parts of the design work
together as a whole.
Line Creates visual direction
Proportion The size relationship of a part to
Texture Surface pattern or physical materials the whole.
Space Interior or exterior enclosure Emphasis The focal point of the design.
SPACE BALANCE
- is the relative position of one - characteristic of equal weights opposing
three-dimensional object to another. one another
GREEN PURPLE
- Has a cooling quality - Sedative and soothing
- Acts as a sedative - Suggest a stately or melancholy
- gives the impression and feeling of atmosphere
durability, reliability, environmental, - Cheerfulness or cowardice
luxurious, optimism, well-being, nature, - gives the impression and feeling of power,
calm, relaxation, Spring, safety, honesty, royalty, nobility, elegance, sophistication,
optimism, harmony, freshness as safety artificial, luxury, mystery, royalty, elegance,
color guide, magic
Represents: Represents:
- Nature - Good luck - Romantic - Decadent
- Freshness - Money - Sensual - Wealth
- Ecology - Greed - Eclectic - Nobility
- Calm - Envy - Psychic - Nausea
- Diplomacy - Mystical
As SAFETY color guides:
- Green means SAFETY BLACK
a. First aid dispensary or kits, - gives the impression and feeling of
stretchers, safety deluge showers, elegance, sophistication, formality, power,
etc. strength, illegality, depression, morbidity,
b. Escape Routes night, death
BLUE
- Peaceful and tranquil
- Reduces excitability and therefore helps
one to concentrate
- gives the impression and feeling of peace,
tranquil, professionalism, loyalty, reliability,
honor, melancholia, boredom, coldness,
winter, depth, stability, professionalism,
honor, trust
Represents:
- Stability - Intelligent
- Trust - Royal
- Liberal - Cold
- Frest - Sadness