Walmart
Walmart
Walmart
PRN-23030124189
Introduction:
Involved Within Walmart: Particularly Chains Retail Walmart is an American multinational retail
corporation that operates a chain of hypermarket discount department stores and grocery stores
with their subsidiaries around the world. It was founded in 1962 by Sam Walton in Rogers, Arkansas,
and since then it has continued to expand and grow to be one of the biggest companies worldwide.
Choice variation: Walmart provides consumers with a vast choice of commodities that can be sold
from fresh groceries, electronic to clothes to home improvement products, etc.
Price Discounts: Considering such an extensive diverse range of stores for Walmart, one of the major
objectives is to ensure that consumers achieve low prices on a wide variety of merchandise.
Outreach Store: Running business operations in almost every part of the world does make Walmart
an international retailer.
Online Services: Apart from operating physical brick mortar stores, Walmart also offers online
services to customers. It has an online purchasing platform through which customers can place their
orders from home.
Sam's Club: There also is Sam's Club within Walmart, which is the membership-based warehouse
club chain for both personal as well as business customers.
Great roles have been played by Walmart in transforming the retailing business. Beginning with a
quest for competitively low price to their customers and efficiently running their businesses, it has
also made the competitors come up with strategies that would help them to compete. Much is there
to be observed in the retail industry due to the success of Wal-mart; consumer markets are under
increasing competition and innovation in Wal-mart retailing.
SWOT Analysis of Walmart
Strengths
*Global Reach: The sheer number of stores across a multitude of countries allow Walmart the
opportunity for economies of scale and diversifying the customer base.
* Supply Chain Efficiency: His strong supply chain management has seen efficient flow and cost-
effective operations in the products.
*The company attracts bargain hunters towards itself due to low price promising, and this leads to
huge sales volume.
*Brand Recognition: The Walmart Brand is highly well-known and accepted by millions of customers
around the world.
*Data Analytics: The use of data analytics will reveal the ability of Walmart to better understand
consumer behavior and market trends better.
*More diversified income streams: From grocery to retail and e-commerce, Walmart's different
business divisions really diversify its stable income stream.
Weaknesses
* Labor Relations: Walmart has often faced criticism related to labor relations, such as very low
wages and fewer employee benefits.
* Traded-off Product Assortment: Since Walmart makes available such a huge number of products, it
cannot compare to the category depth offered in specialty retail.
* Environmental Impact: Large-scale operations and transport networks of the firm will provide a
problematic impact on environmental sustainability.
* Vulnerability to Low-Income Consumers. The focus market of Walmart is largely the low-income
consumers. This makes it vulnerable to slow economies.
*Technology Adoption: At times, Walmart is a laggard and does not adopt new technologies, which is
a problem for the firm to innovate.
*It means negative public opinion for labor practice and environment concerns will make suffering to
the reputation of Walmart.
Opportunities
*Given its strong in-store presence, the best out of the online shopping trends can be exploited by
Walmart.
*International Market Growth: New markets are entered very organically, thus leading to the rapid
growth and diversification of revenue.
*Walmart can keep organizations by improving the name of its brands to attract more green-
conscious customers.
*Technology Implementation: Beyond these, other technologies such as AI and automation can
enhance the customer experience to go hand-in-hand with efficiency.
*It would give a very seamless experience to the customer in online, in-store, and through mobile
channels.
Threats
*Competition will rise: Online retailers and discount stores will nibble away market share.
*Economic Downturn: All discretionary spending would go down, so sales at Walmart would be
affected.
*Changes in the regulatory environment: Would include a hike in minimum wage and environmental
standards, etc. that increase the cost of operation.
* Supply Chain Disruptions: Global events, for example pandemics or natural disasters, may disrupt
supply chains and potentially alter the availability of some products.
*Consumer Preferences and Preference Shifts: An increasingly rapid preference shift for local versus
organic products would also challenge Walmart.
* Cybersecurity Risk: The risk of cyberattacks is rising and vulnerable to exposure of sensitive data
and systems at Walmart.
This retail giant, Walmart, can work closely in enhancing its operations, and to a greater extent,
customer experience through work on the following.
1. Customer experience Conclusion Assist them in bringing a special offer and promotion for every
customer so that they get what is best suited to them.
It then combines the online customer with an in-store experience whereby a customer can buy over
the internet and then pick or return at their chosen time.
The store layout needs to be redesigned for ease of movement and easy visibility of goods to avoid
customer frustration and increase dwell time.
2. Ecological Practices
2. Ethical Source Keeps a clean supply chain of no unethical labor practices, just wage and
proper working environment.
4. Employee Engagement: -Autonomy Give empowerment Empower the staff; give the
employees control, training, and the tools necessary to excel in jobs and to take decisions for
betterment of the company. Recognition: Plan for a recognition program that would
recognize and reward workers according to their achievements. Good work culture will be
developed.