IRCC Essay

Adam Azzaoui 93364
Aya Abbou 80966
Aymen El Ouardi 90507
Infomineo Reaserch Case Competition
As a group of marketing enthusiasts studying at Al Akahwayan University in Ifrane we all
share an interest, which is research. Research plays a role in solving real-world business problems
by examining complex problems, selecting which data method to use and collect it, analyzing it,
and deriving valuable insights that lead to creative solutions. Our combined backgrounds have
prepared us to address a wide range of marketing hurdles from understanding consumer behavior
to creating engaging brand stories.
During our studies, we carried out a study project, on how influencer marketing campaigns
work in the fashion industry in Morocco. By conducting interviews with influencers and brand
managers along with survey responses from consumers we managed to spot patterns and effective
strategies in this growing sector. The results of our study enabled us to grasp the elements that
play a role in collaborations with influencers and create suggestions, for companies interested in
using this marketing avenue. We've also done research on consumer behavior in the Moroccan
market, digital marketing trends, and sustainable marketing. Our critical thinking, data analysis,
and research methodology skills have all strengthened as a result of these encounters.
We are excited, about taking part in the Infomineo Research Case Competition because we
believe it presents a chance for us to put our knowledge into practice in a real-life setting
alongside our peers. We look forward to working with our teammates to address a business issue
and demonstrate our skills in critical thinking and data analysis as well as our knack for
developing successful strategies. Participating in this competition will help us sharpen our
problem-solving abilities and improve our teamwork skills while also providing us with insights,
into the field of business research.
We anticipate that our team will gain a great deal by taking part in this competition. Above
all, it will enable us to work together efficiently and benefit from each other's viewpoints and
skills. By working together on a shared purpose, we will develop stronger interpersonal skills,
increase our communication talents, and foster a sense of camaraderie.
Moreover, the competition will offer us with a fantastic opportunity to strengthen our leadership
skills. We will have the opportunity to assume leadership roles, assign tasks, and inspire our team
members as we collaborate to solve the case challenge. As we enter the workforce, these
experiences will be quite beneficial.
Our team approaches this challenge with a wide variety of viewpoints and experiences. We
have a strong foundation in consumer behavior, brand management, market research, and other
related subjects as marketing students. We will be able to approach the case problem from a
variety of perspectives due to our various experiences and interests, which will result in a greater
range of possible solutions. Furthermore, the diversity of cultures and experiences we have
encountered will bring us a distinct perspective on the corporate environment and help us spot
areas for improvement.
We are confident that our combined knowledge and expertise will enable us to significantly
impact the Infomineo Research Case Competition. We are excited to show our potential to
succeed in an environment of competition by applying our knowledge and passion to the given
business problem.
To sum up, we are thrilled to be a part of the Infomineo Research Case Competition and think it
will be an invaluable learning opportunity for our team. We will be able to contribute significantly
to the competition and acquire the skills required for success in our future employment thanks to
our interest and passion for research and our varied range of abilities and perspectives. We are
sure that competing in this tournament will benefit us academically and shape us more for the
future.

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Adam Azzaoui 93364

Aya Abbou 80966

Aymen El Ouardi 90507

Infomineo Reaserch Case Competition

As a group of marketing enthusiasts studying at Al Akahwayan University in Ifrane we all

to creating engaging brand stories.

into the field of business research.

increase our communication talents, and foster a sense of camaraderie.

experiences will be quite beneficial.

areas for improvement.

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