BLINKS

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**BLACKPINK** is a South Korean girl group formed by **YG Entertainment** in **2016**, composed

of four members: **Jisoo, Jennie, Rosé, and Lisa**. Known for their powerful performances, catchy
songs, and global appeal, BLACKPINK has become one of the most successful K-pop acts in history.
Here’s an overview of their journey, music, and impact:

### 1. **Formation and Pre-Debut**

- BLACKPINK was YG Entertainment’s first girl group in seven years since **2NE1**. The group had a
long training period, with each member specializing in unique skills such as singing, dancing, and
rapping.

- Each member was introduced through individual videos, sparking anticipation for their debut and
showcasing their talents.

### 2. **Debut Era: *Square One* and *Square Two* (2016)**

- BLACKPINK debuted on **August 8, 2016**, with the single album *Square One*, featuring
"**Boombayah**" and "**Whistle**." Both songs were massive hits, with "Whistle" achieving an "all-
kill" by topping all South Korean music charts.

- Their follow-up single album, *Square Two*, included "**Playing with Fire**" and "**Stay**,"
further solidifying their popularity and earning them New Artist of the Year awards in multiple award
shows.

### 3. **Rising Popularity and *As If It’s Your Last* (2017)**

- BLACKPINK’s single "**As If It’s Your Last**" was released in **2017** as a standalone track. The
song was upbeat and showcased a lighter, more colorful concept than their previous releases.

- The music video broke several records, including becoming the fastest K-pop music video to reach 10
million views on YouTube at the time.

### 4. **Global Breakthrough: *Square Up* (2018)**

- *Square Up*, BLACKPINK’s first Korean EP, was released in **2018** with the title track "**Ddu-Du
Ddu-Du**." This single became a breakout hit, charting on the **Billboard Hot 100** and making
BLACKPINK the highest-charting K-pop girl group at the time.

- The music video for "Ddu-Du Ddu-Du" became the most-viewed K-pop video within 24 hours and
achieved over 1 billion views on YouTube.

### 5. **International Success and *Kill This Love* (2019)**


- In **April 2019**, BLACKPINK released the EP *Kill This Love*, featuring the title track "**Kill This
Love**." The song was a global success, further establishing them in the Western market and cementing
their iconic status.

- They became the first K-pop girl group to perform at **Coachella**, drawing attention for their
dynamic live performance and style, which resonated with audiences worldwide.

### 6. ***The Album* and Mainstream Success (2020)**

- BLACKPINK released their highly anticipated first full-length album, *The Album*, in **October
2020**. It included hit singles "**How You Like That**" and "**Lovesick Girls**" as well as
collaborations with **Selena Gomez** ("Ice Cream") and **Cardi B** ("Bet You Wanna").

- *The Album* debuted at No. 2 on the **Billboard 200**, making BLACKPINK the highest-charting
female K-pop act in U.S. history.

### 7. **Solo Projects and *Born Pink* (2021-2023)**

- Each member began releasing solo projects, showcasing their individual artistry:

- **Jennie** was the first with "**SOLO**" in 2018.

- **Rosé** released her solo album *R* in **2021**, with tracks "On the Ground" and "Gone."

- **Lisa** made her solo debut with *LALISA* in **2021**, achieving massive success with "Lalisa"
and "Money."

- **Jisoo** debuted solo in 2023 with "*Me*" and the title track "**Flower**."

- In **September 2022**, BLACKPINK released their second full album, *Born Pink*, with the lead
single "**Pink Venom**" and follow-up track "**Shut Down**." The album was an instant global
success, debuting at No. 1 on the Billboard 200 and UK Albums Chart.

### 8. **BLACKPINK's Impact and Global Legacy**

- **YouTube Records**: BLACKPINK holds several records on YouTube, including being the first K-pop
group to have multiple music videos surpassing 1 billion views.

- **Social Media Influence**: They are one of the most-followed music groups on social media, with
an immense global fanbase, called **BLINKs**.

- **Brand Partnerships**: Each member has become a global ambassador for luxury brands such as
**Chanel** (Jennie), **Dior** (Jisoo), **Celine** (Lisa), and **Saint Laurent** (Rosé).

### 9. **BLACKPINK's Place in K-pop**


BLACKPINK has successfully brought K-pop into the global mainstream, shattering records and achieving
unprecedented popularity. Known for their fierce performances, fashion-forward image, and versatile
music, they continue to redefine what a K-pop girl group can achieve on the world stage. Their
international reach, style, and influence in music and fashion make them pioneers in bridging the gap
between K-pop and Western pop culture.

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