Social Capital

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Social Capital, Online social capital, Social Capital of Influencers
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Introduction
When people get together, they create something good called social capital, which is a
byproduct of that connection. Intangible or tangible, the good effect might include important
knowledge, new ideas, and future possibilities. Having a network of personal ties and contacts
inside and outside a company may make a significant contribution to the success of an
organization. Personal ties inside a business may also be used to illustrate how trust and respect
are built among workers, which leads to better corporate performance. A group's ability to
pursue a shared objective is aided by the presence of social capital (Muringani et al 2021).
Community and companies may work together more effectively because of the trust and
understanding and identification that is fostered by common identity, standards, values and
connections. As a result, social capital has a positive impact on society as a whole. To put it
another way, it's all about understanding how social capital operates or doesn't operate.
Online Social Capital
Credibility as well as group norms are characterized as the ability to connect with other
members of an online community. It is only recently that the notion of online social capital has
come to light, thanks to the growing usage of the Internet. The number and range of
possibilities a person has to develop social bonds that foster online social capital are increased by
active involvement on popular internet social networks. Health information can be quickly
disseminated to communities through social networks by people that lack offline social capital,
as well as those who have comparable health traits. In view of the fact that youths are active
participants in both online and on-community social networks, it's critical to examine the
relationship between the frequency with which youths engage in social networking and their
online social capital.

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There is no clear understanding of how the usage of social networking websites by
youths impacts the development of various types of digital social capital but there is a clear link
between the frequency with which youths use Facebook and their ability to build online social
capital, particularly among those who report feeling dissatisfied with their lives. For online
bridging social capital, strong Facebook connections had a bigger impact than to online bonding
social capital. Facebook usage is associated with lower levels of life happiness and confidence in
others, and higher levels of engagement in public engagement (Faucher, 2018). Facebook usage
was shown to be strongly related with stronger social capital in this research. Youth’s
dependence on social networking websites seems to be more indicative of their overall sense of
belonging and connection to society than merely creating an accounts on online digital platforms.
Social Capital of Influencers
The capacity of actors to gain advantages via their participation in social networks is
called social capital. When we talk about community connections, we're talking about the strong
or weak bonds that build both online and offline. Instagram influencers and their followers, as
well as the people in the audience themselves, may form these bonds. To speak of social ties in
this sense, one may think of a close connection between two people, or the power of an
influencer to sway an audience member based on the admiration that an audience member has
for the influencer. The incidence of social exclusion may rise as a result of technology-induced
social isolation (Horng et al 2020). The lack of direct connection between the influencers and
each viewer may have harmed the social relationships between them. However, using internet
communication technologies may create strong connections between influencers and their
audiences. Most studies suggest that people utilize digital communication technologies to
address personal and social needs. The extensive use of social media has reduced social isolation.
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Conclusion
When social media influencers create deep connections with their audience and other
audience members, they have a significant impact on community bonding, according to the
research. To establish a trusting and respectful connection with their audience, influencers need
to find the right mix of product promotion and financial gain.

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References
Faucher, K. X. (2018). Social Capital Online. University of Westminster Press.
Horng, S. M., & Wu, C. L. (2020). How behaviors on social network sites and online social
capital influence social commerce intentions. Information & Management, 57(2),
103176.
Muringani, J., Fitjar, R. D., & Rodríguez-Pose, A. (2021). Social capital and economic growth in
the regions of Europe. Environment and Planning A: Economy and Space, 53(6), 1412-
1434.

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1

Social Capital, Online social capital, Social Capital of Influencers

Online Social Capital

online social capital.

There is no clear understanding of how the usage of social networking websites by

Social Capital of Influencers

to find the right mix of product promotion and financial gain.

Faucher, K. X. (2018). Social Capital Online. University of Westminster Press.

capital influence social commerce intentions. Information & Management, 57(2),

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