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Study About CSR

Study about CSR by Divyanshu sir

Corporate social responsibility (CSR) or corporate social impact is a form of international private
business which aims to contribute to societal goals of activist, or charitable nature by engaging in,
with supporting professional service volunteering through programs, community devlopment,
administering monetary grants to non-profit organizations for the public benifit or to conduct
ethically oriented business and investment practices, while once it was possible to describe CSR as
an internal organizational policy or a corporate ethics strategy similar to what is now known today
as environmental, social,governance.
CSR strategies encourage the company to make a positive impact on the environment and stake-
holders including consumers ,investors ,employees,communities and others.
Corporate social initiatives includes six types of corporate social initiatives :
1. Corporate philanthropy : Company donations to charity, including cash,goods,and
services,sometimes via corporate foundation.
2.Community volunteering : company organized volunteer activities, sometimes while an employee
receives pay for pro-bong works on behalf of a non-profit organization.
3.Social- responsible business practices : ethically produced products that appeal to a customer
segment.
4.Cause promotions and activism: Company-funded advocacy Campaigns.
5.Cause-related marketing : donations to charity based on product sales.
6.Corporate social marketing: Company funded behavior- change campaigns.

Common CSR actions include :


1. Environmental sustainability- Recyling, waste-management and adopting Leadership in energy
and Environmental Design (LEED) building standards.
2.Human capital enhancement- Companies provide additional resources for capacity. building of
local employees.
3.Community involvement : include raising money for local charities, providing volunteers,
economic growth.
4.Ethical marketing : companies that ethically market to a consumers are placing higher value on
their customers and respecting them as people who are ends in themselves.

Supply Chain Management : Enhance transparency and standards throughout the supply chain.

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