CPL AROMAS

CORPERATE PRESENTATION

2024
SNAPSHOT
CPL AROMAS
OUR EXPERTISE
OUR FUNDAMENTALS
MANUFACTURING
SUSTAINABILITY
o CPL Aromas is the world's leading, fragrance-only fragrance house.
Established over 50 years ago by two brothers and remains a family-owned 22
business. locations

o Home to some of the world’s leading perfumers we are trusted by top brands
to translate their creative vision into beautifully crafted fragrances.

o The company produces fragrance concentrates suitable for different 100

categories: countries
Fine Fragrances, Personal Care products, Home fragrance and Household served
applications

7
o There is a focus on creativity and innovation ensuring energy is directed
towards making outstanding fragrances and bringing new ideas and insights
to help clients grow their brands and delight their customers. manufacturing
sites
o CPL Aromas’ success is centred upon independence.
The company is able to select its own raw materials and take risks to create
peerless fragrances and applications that have currency the world over.

o The commitment to delivering exceptional customer service is integral to the 750+

way CPL works, and it is for this reason that clients come back time and time employees
again.
SNAPSHOT
CPL AROMAS
OUR EXPERTISE
OUR FUNDAMENTALS
MANUFACTURING
SUSTAINABILITY
 THE TIMELINE
Barrington hall, in More growth (in
Hertfordshire, is Dubai and Far East)
acquired as the sales and innovation with
CPL AROMAS HISTORY

& creative centre as the launch of CPL

CPL expands Aromas’ EcoBoost
technology.
The company now operates
from 22 sites worldwide with
over 600 employees.

1971 1980’s 1990’s 2000’s 2010’s 2020’s

The 20’s has so
far seen the
acquisition of
GFL in Spain, a
fragrance house
in Brazil and a
new Malaysia
factory.

Jack’s sons Michael and Terry Global expansion. CPL develops More innovation with AromaFusion.
started ‘Contemporary facilities throughout the world. Rebrand and new logo. Sadly Francis
Perfumers Limited’. The first site Pickthall, member of the Pickthall
is acquired in Witham, Essex. family tragically passed away.
CPL AROMAS’ LOCATIONS WHERE WE ARE
 FACTORIES
UK – Brixworth

Spain – Barcelona

UAE – Dubai

Latin America – Colombia

Latin America – Brazil

Far East – Hong Kong

Far East – Malaysia

SNAPSHOT
CPL AROMAS
OUR EXPERTISE
OUR FUNDAMENTALS
MANUFACTURING
SUSTAINABILITY
 WHAT DO WE DO?

INDUSTRIAL
FINE HOME HOUSEHOLD PERSONAL & INSTITUTIONAL
FRAGRANCE FRAGRANCE CARE
CPL AROMAS

The fine fragrance Home fragrance has With huge innovative The personal care The personal care
market is dynamic and developed and has now advances in the household market is fast changing market is fast changing
influential. become an innovative and and laundry the sector has and highly competitive. and highly competitive.
trend-driven sector. changed dramatically over
the years.

EDP CANDLE APC SHOWER SHOWER

EDT REED DIFFUSERS SURFACE CLEANERS BATH BATH
SOLID PERFUME ROOM SPRAYS WASHING UP LIQUID SKIN CARE SKIN CARE
INCENSE TOILET CARE HAIR CARE HAIR CARE
NICHE LIQUIDLESS REEDS FUNCTIONAL HANDWASH HANDWASH
LUXURY CERAMICS AIR CARE BODY SPRAY BODY SPRAY
HIGH-END NEBULISER POLISH GROOMING GROOMING
POT POURRI SUN CARE SUN CARE
LAUNDRY BEAUTY BEAUTY
R&D CONCEPTS
SNAPSHOT
CPL AROMAS
OUR EXPERTISE
OUR FUNDAMENTALS
MANUFACTURING
SUSTAINABILITY
 OUR FUNDAMENTALS

Our formula
We bring success to our customers through
Let’s
CPL AROMAS

innovative fragrances, outstanding service and a

human touch. create
Our essence together
Infusing happiness through scents.

Our ingredients

FAMILY PRIDE QUALITY RESPONSIBILITY SUSTAINABLE MINDSET INDEPENDENCE

We nurture long-term We accept only the best in We do good through our work We care about future We alone decide our future
relationships and encourage what we do and innovate and contribute to the well- generations and are and our freedom allows us to
trust and respect constantly being of society committed to preserve our be truly creative
planets resources
SNAPSHOT
CPL AROMAS
OUR EXPERTISE
OUR FUNDAMENTALS
MANUFACTURING
SUSTAINABILITY
 Every day we impact our future, for better or worse and we are striving to become a forward-thinking, sustainable business. We have
designed our approach around four key pillars to ensure we closely link our economic goals to our responsibility to the planet, our employees
and wider society. Our sustainability strategy consists of 14 ambitious objectives which are published in our yearly report.
SUSTAINABILITY PILLARS

Minimising our negative Improving health, safety Driving sustainable Optimising sustainability
environmental footprint and wellbeing of members business through across our supply chains.
across the value chain. within stakeholder responsible innovation.
communities
 RESPONSIBLE SOURCING
CPL believe in long term strategic partnerships with our
suppliers. We are committed to ensuring our ingredients are
responsibly sourced to secure a stable, sustainable supply. In
addition, we are committed to working with as many of our
suppliers as possible for greater transparency and to
improve safety, environmental, social and business integrity
CPL AROMAS

practices across the board.

 CERTIFICATION
Ecovadis

We have been awarded a Platinum certificate by Ecovadis which further

highlights our commitment to sustainable business practices.
CPL AROMAS

To achieve an Ecovadis score, you must complete a questionnaire and provide

evidence across 4 key areas.

▪ Environment
▪ Labor & Human Rights
▪ Ethics
▪ Sustainable Procurement

Platinum is the highest award and places us in the top 1% of companies within
our category.
 SUSTAINABILITY INDEX
To further help our customers and work to make our 1. Ecotoxicity
fragrances more sustainable CPL have created a Sustainability 33%
2. Waste/E Factor
Index. 3. Biodegradability

This index will measure the sustainability of each fragrance

CPL creates, giving it a score, this will enable our customers to
CPL AROMAS

1. Unique Technology
see where the fragrance is doing well and what improvements 2. Number of Ingredients
33%
could be made for a more sustainable scent. Weighting per 3. Solvent %
pillar of our 4. Sustainable manufacturing
Sustainability Index
1. Renewable & Upcycled Ingredients
2. Responsibly Sourced Ingredients
33% 3. Free From
1. Animal products
2. Animal derived products
3. CITES ingredients
4. Non-RSPO Palm Oil

60% 40%

55%
50%
BODY WASH
MARKET ANALYSIS
2024/25
BY CPL AROMAS
CONTENT
MARKET INSIGHT
MARKET TREND
MARKET INNOVATION
FRAGRANCE PROPOSAL
FRAGRANCE TREND
CPL CAPABILITIES & TREND SET
MARKET INSIGHT
BODY WASH MARKET SIZE | GROWTH | FORECAST

Country 2023 (US $mn) 22/23 Growth (%) 2024**(US $mn)

World 16,976.5 5.5% 17859.8

Asia Pacific 4,539.5 -0.7% 4796.6

Indonesia 351.5 6.5% 382.5

Thailand 355.2 10.6% 386.1

Malaysia 283.4 9.5% 329.9

Vietnam 137.4 6.5% 150.8

Singapore 64.5 3.7% 69.1

Philippines 38.5 29.1% 49.7

Myanmar 16.5 16.0% 18.4

**2024 is forecasted values

*Source from Euromonitor, Value based on 2023 US Dollar Exchange Rate
SALES OF BODY WASH IN ASIA PACIFIC (US $MN)

7,000.0 8.0%

6,000.0 6.0%

4,539.5
5,000.0 4.0%

4,000.0 2.0%

3,000.0 0.0%
-0.7%

2,000.0 -2.0%

1,000.0 -4.0%

0.0 -6.0%
2019 2020 2021 2022 2023 2024 2025 2026 2027 2028

Sales Y-O-Y Growth

*2024 -2028 are forecasted values

*Source from Euromonitor, Value based on 2023 US Dollar Exchange Rate

 BODY WASH TOP 10 BRAND SHARE IN ASIA PACIFIC

BRAND COMPANY 2022 (%) 2023 (%)

Lux Unilever Group 9.3 8.8 ▼

Safeguard Procter & Gamble Co, The 7.9 7.8 ▼

Bioré Kao Corp 6.6 7.0 ▲

Dove Unilever Group 7.0 6.9 ▼

Lifebuoy Unilever Group 3.0 2.8 ▼

Dettol Reckitt Benckiser Group Plc (RB) 2.2 2.3 ▲

Liushen Shanghai Jahwa United Co Ltd 1.9 1.7 ▼

Olay Procter & Gamble Co, The 1.9 1.7 ▲

Kuyura FineToday Co Ltd 1.8 1.7 ▼

Be Nice Neo Corporate Co Ltd 1.2 1.5 ▲

*Source from Euromonitor, Value based on 2023 US Dollar Exchange Rate

SALES OF BODY WASH IN VIETNAM (US $MN)

250.0 12.0%

10.0%
200.0

137.4 8.0%
6.5%
150.0

6.0%

100.0
4.0%

50.0
2.0%

0.0 0.0%
2019 2020 2021 2022 2023 2024 2025 2026 2027 2028

Sales Y-O-Y Growth

*2024 -2028 are forecasted values

*Source from Euromonitor, Value based on 2023 US Dollar Exchange Rate

 BODY WASH TOP 10 BRAND SHARE IN VIETNAM

BRAND COMPANY 2022 (%) 2023 (%)

Lifebuoy Unilever Group 22.2 21.2 ▼

Enchanteur Wipro Ltd 9.8 9.8 ▲

Hazeline Unilever Group 4.6 4.2 ▼

Dove Unilever Group 4.4 4.2 ▼

Romano Wipro Ltd 4.1 4.1 ▲

X-Men Marico Ltd 3.5 3.2 ▼

Gervenne Wipro Ltd 2.6 2.5 ▼

Dai Viet Huong Trading Manufacturing Co
E100 2.0 1.9 ▼
Ltd
Double Rich LG Household & Health Care Ltd 2.0 1.8 ▼

Thebol Viet My Group 1.8 1.7 ▼

*Source from Euromonitor, Value based on 2023 US Dollar Exchange Rate

 MARKET SPREAD BETWEEN LIQUID VS SOLID (US $MN / %)

MARKET LIQUID SOLID

World 16,976.5 49.5% 17,291.8 50.5%

Indonesia 351.5 51.5% 331.0 48.5%

Malaysia 283.4 86.7% 43.3 13.3%

Philippines 38.5 5.8% 620.9 94.2%

Thailand 355.2 62.0% 217.9 38.0%

Vietnam 137.4 78.3% 38.0 21.7%

*Source from Euromonitor, Value based on 2023 US Dollar Exchange Rate

BODY WASH TOP 10 CLAIMS AMONG NEW LAUNCHES
60.40%

52.40%

23.20%

20.50%

19.80%

18.60%

18.10%

17.70%

16.20%

14.60%

*Source from Mintel GNPD 2024

VIETNAM Market Analysis
▪ Average retail value rise by 6%, Unilever leading the market with 35%
market share.

▪ Intimate hygiene is the best performing category in 2023.

▪ Consumers willingness to explore products that enhance their bath

and shower routines which leading to a greater openness to try out
new and innovative brands supported by positive feedback on social
media.

▪ Body wash claim to facilitate skin-whitening, body exfoliating are

increasing in demand.

▪ Beyond functionality, shower gel with antibacterial, moisturising,

emotional benefits were also another factor which for consideration.

▪ Fragmented market showing a growing interest in traditional herbal

ingredients beyond cleansing but also addressing various skin issues
like inflamed pores, back acne, dry skin and more.

*Source from Euromonitor 2023

 Market Trends & Concepts

Skin Food Beauty Fruitastic Psycare Innovation – Bubble Tea Male Body Wash
 CLAIMS

Nourishing Hydrating Smoothen Skin Naturals

SKIN
Superfoods Vegan Plant-Based Botanical Oils
Free From

FOOD IN TREND INGREDIENTS

BEAUTY Botanical Oils Plant-Based Surfactant Plant inspired
Botanical extracts
 Palmolive
SKIN FOOD BODY WASH
Hyper nourishing body wash infused
with native superfood extract and 100%
natural AHA. pH Balanced & 97%
biodegradable formula.

Market: Australia
KEY INGREDIENTS
Sea Salt, Bladderwrack (Seaweed)
Extract, Peach Extract, Davidson Plum
Extract

BUZZ WORDS
Vegan, Natural Origin, Free From
Parabens, Phthalates, Silicones,
Mineral Oil, BPA, Alcohol, Gluten,
Animal Derivatives

Key L au n ch es
 Skinfood
BODY WASH
Root itself in nutritive food results in
nutritive beauty for healthy, beautiful
skin. Gently cleanses for soft and
glowing skin.

Market: Korea, US
KEY INGREDIENTS
Shea Butter Extract, Honey Extract,
Grape Seed Extract, Lemon Verbena
Leaf Extract

BUZZ WORDS
Vegan, Beauty in Food

Key L au n ch es
 Fytt
EXFOLIATING BODY MASK
An ultra-nourishing exfoliating mask for
face & body. Packed with nutrients,
antioxidants and ready to improve your
sun-damaged, dry, flaky & cracked skin.

KEY INGREDIENTS
Beet, Acai Berry, Blueberry, Raspberry,

Market: USA
Kiwi Seed, Carrot, Ginger, Orange,
Celery, Strawberry Seed

BUZZ WORDS
100% Plant-Based, Superfoods, Super
Grains, Vegan, Free from Parabens,
SLS, SLES, PG, Mineral Oil, Triclosan,
DMD, DEA, TEA, MEA, BHA, Synthetic
Fragrance

Key L au n ch es
FRAGRANCE PROPOSAL

- Skin Food Beauty

 Sakura Delight SG
Top Mandarin, Lemon, Pineapple
Middle Rose, Muguet, Jasmine, Dewberry, Orange Flower, Ozonic
Base Amber, Woody, Patchouli, Musk

No Mineral Oil
Proposal

Responsibly Sourced
Ingredient
 Treasure Happiness SG
Top Orange, Peach, Coconut, Honey
Middle Rose, Muguet, Heliotrope
Base Sandalwood, Moss, Gourmande, Vanilla, Musk

Vegan, No Animal, No Upcycled Ingredients

Mineral Oil
Proposal

Responsibly Sourced
Ingredient
 CLAIMS

Moisturising Whitening Multi Vitamins Smoothen Skin

FRUITASTIC
Radiant Skin Plant-Based Brightening Mood Boosting
Rejuvenate

IN TREND INGREDIENTS
Botanical Oils Plant-Based Extracts Essential Oil
Collagen Amino Acid
Carekind Tree Hut Benice
BODY WASH FOAMING GEL WASH SHOWER SCRUB &
SHOWER CREAM

Market: UK / Europe

Market: Thailand
Market: USA
Rejuvenate your senses with natural body Everyone deserves to take time in their day Shortcut to recover the skin to be smooth
wash with amazing fragrances. to feel good, even if it’s just in the shower. and soft again.
o Coconut Oil o Extracts - Strawberry, Pineapple, o Grapefruit Extract
o Extracts - Papaya, Cranberry, Lime, Watermelon o Collagen
Mango, Banana, Pineapple, Passionfruit o Botanical Oil – Kiwi, Sunflower, Orange o Honey
o Essential Oils - Lavender, Chamomile, Peel, Avocado, Jobaba, Shea Butter o Necterine
Grapefruit, Orange o Aloe Vera
Yves Rocher Dirty Works True by Tetesept
ESCAPE BATH & HAWAII WASH, RINSE, SHOWER SCRUB &
SHOWER GEL REPEAT! SHOWER CREAM

Market: Worldwide

Market: Germany
Market: UK
Smoothen your skin and envelope with an Three fabulous, fun, mood-boosting body Pleasantly soft feeling, moisturizes and
addictive scent for an explosion of Nature. wash to your daily self-care routine. protects the skin from drying out.
o Vanilla Extract o Pineapple Extract o Essential Oils
o Coconut Extract o Coffee Seed Extract o Intense, Enchanting, Real Fruity
o Mango Extract o Passion Fruit Extract Scents
o Macadamia Seed Oil
o Aloe Vera
FRAGRANCE PROPOSAL

- Fruitastic
 Papaya Fashion SG
Top Rhubarb, Melon, Peach, Papaya, Mango, Pear
Middle Rose, Cassis, Cyclamen, Nutmeg, Jasmine, Passion Fruit
Base Sandalwood, Musk, Caramel, Vanilla

Vegan, No Animal, No Upcycled Ingredients

Mineral Oil
Proposal

Responsibly Sourced
Ingredient
 Lychee Romance SG
Top Lychee, Strawberry, Cassis, Bergamot
Middle Rose, White Floral, Violet, Peony, Lily, Freesia, Lactone
Base Patchouli, Raspberry, Vanilla, Amber, Musk, Caramel

Vegan, No Animal, No
Mineral Oil
Proposal

Responsibly Sourced
Ingredient
 CLAIMS

Rejuvenate Distress Calming Relaxing

PSYCARE
Moisturising Mood Uplifting Keep Skin Elastic Relieves Body
Eliminate of Carbon Dioxide Remove Metabolic Waste
(Remove Impurities)

BODY IN TREND INGREDIENTS

WASH Botanical Oils
Lavender, Jojoba, Chamomile, Marula,
Vitamins C, E Allantion
Nutmeg, Meadowfoam Seed

Green Fig Ext Shea Butter MarumaruButter Kakadu Palm

Hyaluronic Acid
Feel Spa b:and project Now & Than
CHAMOMILE SILKY VEGAN COMFORT BODY COMFORTING BODY
OIL WASH WASH WASH

Market: South Korea

Market: South Korea

Market: South Korea

Deeply moisturises skin and relieves our body A gentle vegan relaxing with calming Nature-derived surfactant, rich, soft lather
and mind with 10 botanical oils garden scent helps to unwind your body helps remove impurities offer a feeling
after a long, arduous day comfort after a long day
o Chamomile Flower Oil o Cica Extract o 6 Flower Complex
o Lavender Oil o Ceramide NP o 3 Step Hydrating System
o Jojoba Oil o Meadowfoam Seed Oil o Fruity, Refreshing Scent of Green Apples
o Vitamin E o Hyaluronic Acid
Hetras Tesori d’Oriente The Aromatherapy Co
HOTEL THERAPY FROM RITUAL FROM THE TONKA & WHITE MUSK
GREEN FIG BODY WASH WORLD SHOWER CREAM HAND & BODY WASH

Market: Italy / China

Market: South Korea

Market: Australia
Full of healing and luck with scents, keep Inspired by the principles of Ayurveda to regain Intoxicating hand and body wash that
skin elastic and glossy by delaying skin true inner harmony, with traditional ingredients cleanses and perfumes
ageing o Focus on holistic wellbeing, originating in o Vitamins
o Green Fig Extract (10000ppm) physical and mental balance o Kakadu Plum
o Panthenol o Sensations that carry you back to ancient o Marula Oil
o Allantoin time
o Variant: 19 variants for selection 3 variants: Jasmine, Lemongrass & Lime,
Active Fresh
Kose Cosmeport Thann Kiss My Body
NATU SAVON SELECT AROMATIC WOOD FIERCE PERFUME
BERGAMOT & TEA BODY WASH SHOWER GEL

Market: Thailand

Market: Thailand
Market: Japan

For good night sleep and thoroughly removes Help optimizing skin’s natural moisture Indulge in captivating scent of sexy, bold
impurities and dead skin balance and passionate scent
o Organic Shea Butter o Orange Essential Oil o 100X Vitamin C
o Organic Murumuru Butter o Nutmeg Essential Oil o 8X Hyaluronic Acid
o Oilve Oil o Kakadu Plum Extract
o Almond Oil
FRAGRANCE PROPOSAL

- Psycare
 Onzen Wellness SG
Top Tea tree, Eucalyptus, Bergamot, Melon, Ozonic
Middle Muguet, Cassis, Prune, Petitgrain, Violet
Base Amber, Sandalwood, Musk, Moss, Thyme

Vegan, No Animal, No
Mineral Oil
Proposal

Responsibly Sourced
Ingredient Natural Origin
 Ubud Wellness SG
Top Grapefruit, Lemon, Orange, Peppermint
Middle Floral, Fruity, Neroli, Lavender
Base Cedarwood, Amber, Vanilla, Patchouli

Vegan, No Animal, No
Mineral Oil
Proposal

Responsibly Sourced
Ingredient Natural Origin
INNOVATIVE CONCEPT
What will happen when we combine a tea body wash with a
milk body wash?
 CLAIMS

Whitening Brightening Nourishing Moisturising

BUBBLE
TEA IN TREND INGREDIENTS

Green Tea Kombucha Milk Protein Milk Extract

Botanical Oils Goji Berries Extract Citrus Extract
Perfecta Complexion Boutik One Spring
BUBBLE TEA BUBBLE MILK TEA MILK TEA BATH
SHOWER GEL BODY WASH

Market: China, SEA

Market: Taiwan
Market: Poland

Delicate creamy foam on skin Luxury soft and revitalized spa-like Create a different bathing experience
o Moisturising effect with hydrogel capsule experience o Moisturising
o Citrus Extract o Milk Protein o Tea Extract
o Green Tea Extract, Kombucha o Milk Extract
o Coconut Oil
o Goji Berries Extract
Milk Recipe Formosa Biomedical Bubble T
MILK TEA FOAMING PEARL MILK TEA BODY BATH CONFETTI
BODY WASH WASH

Market: China / Indonesia

Market: Taiwan

Market: UK
Relax you while you are bathing and Luxury moisturising for watery soft skin Fun & excitement bubble bath
smoothen your skin at the same time and promoting healthy skin. o Lemongrass
o Black Tea Extract o 11 types of Amino Acid o Green Tea
o Gluthatione o Milk Protein
FRAGRANCE PROPOSAL

- Bubble Tea
 Black Milk Tea SG
Top Bergamot, Mandarin, Coconut, Tea, Honey
Middle Jasmine, Muguet, Frangipani, Heliotrope, Freesia
Base Musk, Sandalwood, Amber, Musk, Vanilla

Vegan, No Animal, No
Mineral Oil
Proposal

Responsibly Sourced
Ingredient
 Camellia Oolong Milk Tea SG
Top Rhubard, Apple, Bergamot, Licorice, Red Fruits
Middle Rose, Muguet, Cherry, Pear, Violet, Miky, Nutty
Base Amber, Musk, Vanilla, Patchouli, Gourmande, Cedarwood

Vegan, No Animal, No Upcycled Ingredients

Mineral Oil
Proposal

Responsibly Sourced
Ingredient
 Nature
Enduring

MALE SHOWER G.O.A.T.

Cool

Wellbeing

Maximalist
Mode
 CLAIMS

Natural-origin Clean Free Form Vegan

NATURE
Cruelty free Sustainable Responsibly sourced

ENDURING
IN TREND INGREDIENTS

Plant-based Hemp Seed Turmeric Ginger Root

Essential Oils Wheat Protein
FAST GROWING CLAIMS ALONG NATURE CLAIM
NPD for Men • Asia Pacific • 2023

60
54 53

50

40

29
30
25
20 20 19
20
15 15
12 12 11
10
5
3

0
Env Friendly Recycling Paraben Free Animal Sulfate Free Vegan Silicone Free
Package

2018 2023

*Source from Mintel GNPD 2024

DOVE MEN + CARE DOVE MEN + CARE
BIO-MIMETIC MEN’S HAIR CARE ADAPTOGEN HERB COMPLEX BODY WASH

Ingredient/ Claim: Ingredient/ claim:

▪ Imitates hair’s natural protective process ▪ Plant-based Adaptogen Herb Complex, helps to alleviate stress on skin

▪ Using 100% nature-derived oils, mimic hair’s natural oils ▪ With unique fragrance technology that helps to relieve and reduce stress.

▪ 100% biodegradable formula, infused with vegan keratin

Variants :
Variants:
Inner Peace - Holy Basil + Hemp Seed Oil
Revitalise vegan collagen conditioner Awaken – Tumeric + Ginger Root
Renew 2-in-1 shampoo + conditioner Wind Down – Ashwagandha + White Lavender
Reconstruct vegan shampoo
Market - USA Market - USA
Revitalise vegan collagen shampoo
EVERY MAN JACK EVERY MAN JACK
BODY WASH 2-IN-1 SHAMPOO & CONDITIONER

Ingredient/ Claim: Ingredient/ Claim:

▪ Coconut- derived surfactant, Wheat protein ▪ Coconut- derived surfactant, Wheat protein
▪ Natural derived ingredients ▪ Natural derived ingredients
▪ Invigorating scents inspired by nature ▪ Invigorating scents inspired by nature

Variant : Variant :
▪ Sandalwood ▪ Sandalwood
▪ Cedarwood ▪ Tea Tree
▪ 3-IN-1 All over body wash sea salt (Body, Face & Hair) ▪ Sea Salt
Market - USA
 Mountain Man SG
Top Bergamot, Lemon, Tamarine, Mandarin, Cassis, Galbanum
Middle Clary Sage, Cardamon, Hyacinth, Lavender, Violet
Base Sandalwood, Patchouli, Musk, Amber

Vegan, No Animal, No Upcycled Ingredients

Mineral Oil
Proposal

Responsibly Sourced
Ingredient
 CLAIMS

Cooling Stay Active Clean & fresh Light & natural

G.O.A.T.
Fresh all day long Fresh & cool kick

COOL IN TREND INGREDIENTS

Green Tea Kombucha Milk Protein Milk Extract

Botanical Oils Goji Berries Extract Citrus Extract
RAW S UG A R CHANDO MEN
CHANDO MEN HIMALAYA ENERGY BODY WASH
EXFOLIATING BODY WASH HIMALAYA ENERGY SHAMPOO
Ingredient/Claim:
Ingredient/claim: Ingredient/Claim: ▪ Himalayan glacier water with natural small molecules
▪ Himalayan small-molecule glacier water and ▪ Rich in dense foam
▪ Plant proteins, herbs
plant extracts ▪ Moisturising amino acid
Benefits: ▪ With OCT (Optical Coherence Tomography)
▪ Exfoliate, detox and rechange anti-dandruff particles, reduce dandruff. Benefits:
▪ Relax muscles ▪ Comfort feeling and moisturize skin without tightness.
Benefits: ▪ Wash away sweat marks and grease
▪ Variant: Tea tree + peppermint ▪ Oil control, cooling & refreshing scalp ▪ Refreshing and lingering scent
▪ Relieve itchy head and tight scalp
Sandalwood + Lavender
Market – China
Market – China
Market - USA
NIVEA MEN AXE MEN H&E
COOL KICK RANGE PHOENIX CRUSHED MINT BODY WASH REFRESHING COOLING BODY WASH

Ingredient/claim: Ingredient/claim:
Ingredient/Claim:
▪ Instant pleasant and cooling feel ▪ Dual Action body wash
▪ With Skin’s vitamin and plant extracts
▪ Fresh, masculine scent ▪ 100% plant-based moisturizers
▪ Cooling bath formula, brings a strong
Benefits: Benefits: refreshing and icy sensation.
▪ Regulates perspiration ▪ Combat odor and smells refresh for 12 hours
▪ Range – lotion, spray, roll-on, shaving gel, ▪ Antiperspirant stick, 2-in-1 Shampoo Conditioner, Market - China
shower gel Deodorant, Bar Soap and Body Spray.
Market - USA
Market - Europe
 WILLIAMS EXPERT MARO 3D
TROS COOL BODY WASH
3-IN-1 FRESH & PROTECT SHOWER GEL
COOL SPORT RANGE Claim:
Claim:
▪ All-in-one deodorant and bath product for body
Ingredient/claim:
▪ Perfect 3-in-1 solution for hair, body and face and face.
▪ 4X shield protection wash in one bottle.
▪ Plant-based ingredients
Benefit: Benefits:
▪ Cleansing rare oil and traditional herbs
▪ protect body odor, dryness, comfort and cooling ▪ Cooling sensation, energizing freshness
Benefits:
sensation.
▪ Range : Shaving lotion, gel
▪ Revitalized pores and protect dry skin
▪ Range : Deo roll-on, Cologne, Hair gel, Shower gel &
Market - Global
Cooling powder ▪ Remove oil, dirt and sweat
Market - Thailand Market – Japan
 Arctic Man SG
Top Frosted Apple, Moroccan Mint
Middle Clary Sage, Cinnamon
Base Patchouli, Cashmere Woods

Vegan, No Animal, No Upcycled Ingredients

Mineral Oil
Proposal

Responsibly Sourced
Ingredient
 CLAIMS

Anti-aging Firming Hydrating Soothing

Sensitive skin Strengthen skin moisture barrier
Promote growth of good bacterial

WELLBEING IN TREND INGREDIENTS

Prebiotic Probiotic Natural Caffeine Hemp Seed

Skin vitamin Essential oil
 Probiotic | Enzyme

MEN CODE GENTLE HOMME AXE

24H ANTIPERSPIRANT SHOWER GEL PROBIOTIC & ENZYME BODY WASH 12H REFRESHING FRAGRANCE BODY WASH
Ingredient/claim: Ingredient/claim
▪ Natural probiotic for optimal long hour odor protection. Ingredient/claim:
▪ Saccharide Isomerate –maintain skin’s natural
▪ Eliminates harming micro-organisms ▪ Combines probiotics + pineapple enzymes, barrier.
Benefits: coconut and lemongrass
Benefits:
▪ Prevents body odor with natural complex Benefits:
▪ All-in-One Men Body, Hair and Face Wash
▪ Remove dirt, sebum & odor causing bacteria ▪ All-in-one solution exclusively made for men
▪ Keep your body feeling fresh with 12 Hour
Variant: ▪ Hydrate & soothe skin protection with Refreshing Fragrance
Get Ready, Move Forward, Take Chance ▪ 4 variants: Black, Sport, Apollo and Alaska
Market : USA

Market : Vietnam Country/Region - USA

REVITIFY RAW S UG A R MEN LY N X
PROBIOTIC HAIR GROWTH SERUM MEN 2-IN-1 SHAMPOO & CONDITIONER DETOX ALL DAY FRESH FRAGRANCE BODY WASH

Ingredient/claim:
Ingredient/claim: Ingredient/claim:
▪ 100% plant-based prebiotic
▪ Castor Oil+ Biotin+Biomsify Probiotics extract+ ▪ Charcoal, jojoba & mint ▪ 5X more moisturizing
Clinically proven-Capixyl+ Trifolium Pratense Flower Product & Benefit: ▪ 92% natural origin
Extract (2.0%)+ Murraya koenigii leaf extract + Kelp
extract+ Zinc+ Biomsify Lactobacillus ferment + ▪ 2-in-1 shampoo + conditioner Benefit:
Stephania cepharantha root extract ▪ Cleanse & rejuvenates hair without stripping scalp ▪ 3-in-1 Hair, body and face wash
Product & Benefit: ▪ Lasting freshness
moisture
▪ Specially formulated hair care goes to work right away ▪ Stay all day freshness
to revitalize hair follicles for stronger, thicker hair. Market : UK
Market - USA
Market - USA
 Deligence Man SG
Top Pomelo, Bergamot, Blackcurrant, Pineapple
Middle Pink Pepper, Rose, Mimosa
Base Patchouli, Vetiver, Citron, Cardamon, Ginger

Vegan, No Animal, No Upcycled Ingredients

Mineral Oil
Proposal

Responsibly Sourced
Ingredient
 CLAIMS

Fine fragrance inspired Cologne scent Vegan

Long lasting perfume Sophisticated scent
Advance odor bursting technology

MODERM
MASCULINE IN TREND INGREDIENTS

Moisturising Free from Antibacterial Vegan

AXE AMERICAN CREW FA MEN
FINE FRAGRANCE BODY WASH DAILY CLASSIC PERSONAL CARE FINE FRAGRANCE INSPIRED
Claim:
Claim : Claim:
▪ Advanced odor bursting technology. ▪ Sage Leaf Extract: Adds shine to hair and softens
the skin ▪ Anti-stain, fine fragrance inspired,
▪ Smell finer than fine fragrances with the G.O.A.T, Vegan
The NEW AXE Fine Fragrance Collection. ▪ Dimethicone: Detangles & conditions the hair
and hydrates the skin ▪ Range Body wash, Body Spray
▪ Feeling fresh for 12H
▪ Citric Acid: Revitalizes the skin for an invigorating ▪ Variant : Coffee Burst, Red Cedarwood
▪ Range : Body wash, body spray, Deo stick cleanse
▪ Variant Green Geranium, Golden Mango, Blue Market: USA Market: Europe
Lavender, Aqua Bergamot
Market: USA
HARRY XMEN I M P E R I A L L E AT H E R
INVOGORATING BLUE CYPRESS &
BODY WASH CLEAN & FRESH SHOWER GEL
EUCALYPTUS BODY WASH
Claim: Claim:
Claim:
▪ Cleanses without feeling harsh on your skin ▪ A breakthrough cleansing formula
▪ Creamy lather
▪ The rich lather leaves your skin feeling soft ▪ Featuring high-end fragrances, masculine &
▪ Signature oil blend
and smooth modern fragrances for young men
▪ Awake and invigorate your senses for a
▪ A signature scent to kick-start (or wash off) Market: Vietnam
touch of extravagance & timeless quality
your day
Market: USA
Market: Thailand
 Positive Man SG
Top Pink Pepper, Elemi, Clary Sage, Rosemary, Mandarin
Middle Rose, Jasmine, Labdanum
Base Guaiacwood, Clove, Vetiver, Amber, Patchouli, Leathery

Vegan, No Animal, No
Mineral Oil
Proposal

Responsibly Sourced
Ingredient
 Flame Man SG
Top Sesame
Middle Mimosa
Base Amber, White Musk, Woody

Vegan, No Animal, No
Mineral Oil
Proposal

Responsibly Sourced
Ingredient
FRAGRANCE TREND
 TOP 10 FRAGRANCE NOTES AMONG NEW LAUNCHES

INDONESIA VIETNAM

Lavender 4.20% Rose 5.0%

Aloe Vera 3.70% Cherry Blossom

3.8%
(Sakura)
Rose 3.20% Fresh 2.5%
Goat's Milk 3.20% Vanilla 2.2%
Wood 3.20% Tea Tree 2.2%
Berry 2.60% Olive 2.2%
Vanilla 2.60% Orange 1.9%
Green Tea 2.60% Romance (Musky) 1.9%
Sweet 2.10% Aloe Vera 1.9%
Citrus 2.10% Floral 1.6%
 TOP 10 FRAGRANCE NOTES AMONG NEW LAUNCHES

THAILAND MALAYSIA

Cool 4.40% Cherry Blossom

7.4%
(Sakura)
Fresh 3.90% Fresh 7.4%
Peach 3.40% Lavender 5.6%
Sweet 2.00% Chamomile 3.7%
Citrus 2.00% Pear 3.7%
Lavender 2.00% Aloe Vera 3.7%
Cherry Blossom 2.00% Milk 3.7%
Peony 2.00% Olive 3.7%
Floral 2.00% Citrus 1.9%
Ice 2.00% Orange 1.9%
OUR CAPABILITIES

SHINE WITH OUR INNOVATIONS LEAD WITH THE LATEST TRENDS

CPL AROMAS TECHNOLOGIES CPL AROMAS’ TREND SETS

✓ Care more by using less ✓ 100% Natural Fragrances ✓ supporting your Halal needs

✓ Malodour Solutions ✓ Ultimately Biodegradable ✓ IFRA Compliant

✓ Clean Fragrances ✓ No Allergens

✓ Unique Captives

✓ Upcycled Ingredients ✓ Vegan

✓ Headspace Technology

✓ Responsibly-Sourced
✓ Solid Formats
Ingredients
✓ Biodegradable lasting effectiveness

✓ Anti-microbial Ingredients ✓ Natural Oils

✓ State-of-the-art fragrances with
benefits

✓ Biotechnology
Thank You
LET’S CREATE
TOGETHER
BY CPL AROMAS

CPL Aromas | Far East | 2024

Confidential