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    Technical Writing

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    Technical Writing

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    archiebonaga699
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    technical writing

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    42 views1 page

    Technical Writing

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    archiebonaga699

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    © All Rights Reserved
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    of 1

    C. Look closely into the video campaign of Department of Tourism titled,“ANAK”.

    Answer the
    questions below:

    1. What graphics/still/moving picture/s or video/s did the ad use to show its message?
     The ad shows really stunning shots of the Enchanted River in Surigao, with crystal-clear blue
    water and natural beauty. It also focuses on the interaction between a Filipino mother and a
    tourist, which brings out the message of Filipino hospitality.

    2. What facial expressions are they exhibiting? How do these affect you as the viewer?
     The Filipino woman smiles warmly as she offers food to the tourist, and the tourist looks curious
    at first but then is genuinely touched by her kindness. It made me feel connected, like I could
    sense the warmth she’s trying to share. It’s comforting, like you’re a part of their family even if
    you’re just visiting.

    3. What people are present in the ad? Describe how they look.
     It have a foreign traveler and a Filipino mother. The woman looks like your typical Filipino mom
    or grandma, kind and nurturing. The traveler is a guy who looks like he’s just there to explore
    but ends up experiencing the hospitality of the locals.

    4. What are the people in the ad doing? Why did the campaign choose to present these people?
     The woman is offering food to the traveler and calls him “Anak,” which means “my child.” This
    scene is really heartwarming because it shows how welcoming Filipinos are, like you’re not just a
    guest but part of their family. They chose this because it really represents the Filipino culture of
    treating guests like family.

    5. What colors are used in each frame? What effect do these give you?
     The ad uses rich, vibrant colors, especially blues and greens. The colors of the river and nature
    give off a peaceful vibe, making you want to visit and feel the calmness of the place.

    6. What can you associate with the layout theme used?


     The ad’s layout focuses on the simple, everyday moments of kindness, which makes you think of
    how family-oriented the Philippines is. The river and the interaction between the characters
    represent how Filipinos extend their love for family to strangers.

    7. Why do you think it won the award, ”Best in Overall Performance, Creative and Media”? “3 rd
    place in Corporate Image and Public Sector Category”? “3rd place in
    Travel,Transportation,Automotive,and Leisure Category”?
     It probably won because it hits all the right emotions like for family, warmth, and beauty. The ad
    doesn’t just show the sights but also highlights the people and culture, making it stand out.
    That’s probably why it did well in categories like “Best in Overall Performance” and “Corporate
    Image” because it promotes more than just tourism it also promotes Filipino values.

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