Ipe 1111 - Lecture - 4
Ipe 1111 - Lecture - 4
Ipe 1111 - Lecture - 4
In order to calculate how profitable a product will be, we must firstly look
at the Costs Price and Revenue involved.
There are two basic types of costs a company incurs.
❑ Fixed costs
❑ Variable Costs
Fixed costs remain roughly the same regardless of sales/output level.
Examples include Rent, Insurance, Machine and Wages.
Variable costs are costs that change with changes in production levels or
sales. Example include Costs of materials used in production of goods.
–
Total revenue line
900 –
Cost in dollars
600 –
VISUALIZATION 500 –
Variable cost
REPRESENTATION 400 –
300 –
200 –
Unit Price
The amount of money charged to the customer for each unit of a
product or service.
Total Cost
The sum of the fixed cost and total variable cost for any given level of
production.
(Fixed Cost + Variable Cost)
DEFINATIONS (CONT…)
Total revenue
The product of expected unit sales and unit price.
(Expected Unit sales*Unit Price)
Profit/Loss
The monetary gain or loss resulting from revenues after subtracting all
associated costs.
(total revenue-Total Costs)
MODEL FORMULATION
TR = TC F
F BEP$ =
or BEPx = S
s-v s-v
sQ = F + vQ
MODEL FORMULATION (CONT…)
Profit = TR - TC
= sQ - (F + vQ)
= sQ - F - vQ
= (s - v)Q - F
CALCULATION
F $10,000 $10,000
BEP$ = = =
.4375
= $22,857.14
1 - (v/s) 1 - [(1.50 + .75)/(4.00)]
F $10,000
BEPx = = = 5,714
s-v 4.00 - (1.50 + .75)
VISUALIZATION OF SOLVING PROBLEM
50,000 –
Revenue
40,000 –
Break-even
point Total
30,000 –
costs
Dollars
20,000 –
Fixed costs
10,000 –
|– | | | | |
0 2,000 4,000 6,000 8,000 10,000
Units
EXAMPLE
For example,
Suppose that your fixed costs for producing 100,000 product were TK 30,000 per year.
Your variable costs are 2.20 TK for materials, 4.00 TK for labor, and 0.80 TK for
overhead, for a total pf 7.00 TK per unit. If you choose a selling price of 12.00 TK for
each product, then:
BEPx = F/S - V
= 30,000/12 - 7
= 6000 units.
This is the number of products that have to be sold at a selling price of 12 TK before your
business will start to makes a profit.