FERRARI S.p.

BUSINESS REPORT

“We build cars, symbols of Italian excellence the world over, and
we do so to win on both road and track.”

Prepared by: Sumayya Anjum Date: 14/10/24

Course Title: Applications of Information and Communication Technology

Submitted to: Ma’am Rimsha Khan

Ferrari S.p.A 1

Contents
EXECUTIVE SUMMARY................................................................................................................................2
COMPANY OVERVIEW..................................................................................................................................3
Mission Statement:.........................................................................................................................................3
Vision statement:............................................................................................................................................ 3
ORGANIZATIONAL STRUCTURE...............................................................................................................4
PRODUCTS AND SERVICES..........................................................................................................................5
FINANCIAL SUMMARY.................................................................................................................................6
PRODUCT IMAGES.........................................................................................................................................7
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Executive Summary

Ferrari S.p.A., established in 1939 by Enzo Ferrari, is a premier Italian luxury sports car
manufacturer renowned for its high-performance vehicles and distinguished motorsport legacy.
Headquartered in Maranello, Italy, Ferrari epitomizes excellence in automotive engineering,
combining state-of-the-art technology with timeless design. The company's mission is to craft
unique products that reflect unparalleled quality and exclusivity, while its vision focuses on
maintaining leadership in the luxury sports car segment through innovation and sustainability.

With a diverse lineup that includes iconic models such as the Ferrari 488 GTB, SF90 Stradale,
and Portofino, the brand appeals to affluent consumers and car enthusiasts worldwide. Ferrari's
commitment to performance, precision, and craftsmanship not only drives brand loyalty but also
positions it as a symbol of aspiration and success in the global market. As it continues to evolve,
Ferrari remains dedicated to its core values while embracing technological advancements to meet
the demands of a dynamic automotive landscape.

Company Overview

Mission Statement:
Ferrari aims to build the world’s most exclusive and high-performance sports cars, reflecting
Italian craftsmanship and innovation. Ferrari is committed to exceeding customer expectations,
driving automotive excellence, and leading with sustainability, while upholding its legacy of
luxury, speed, and technological advancement."

Vision statement:
Ferrarienvisions itself as the embodiment of passion and human achievement, creating timeless
icons that resonate with enthusiasts around the world. Their vision focuses on innovation, perfor
mance, and maintaining an unwavering commitment to excellence. Ferrari aims to remain at the
forefront of automotive innovation, producing cars that not only exemplify the pinnacle of
engineering and design but also evoke powerful emotions and dreams.

By continually pushing the boundaries of what's possible, Ferrari strives to set new standards in
luxury sports cars, blending tradition with modernity. This vision ensures that the Prancing
Horse remains a symbol of unparalleled quality and prestige, inspiring future generations to
pursue their passions with relentless determination.
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Mission and Vision

statement:
Mission and vision
statement of Ferrari
Company is
“To create different sports
cars that are scheduled to
show the superiority of
Italian cars not only on
the roads but also on the
racing tracks”
Mission and Vision
statement:
Ferrari S.p.A 4

Mission and vision

statement of Ferrari
Company is
“To create different sports
cars that are scheduled to
show the superiority of
Italian cars not only on
the roads but also on the
racing tracks”
Mission and Vision
statement:
Mission and vision
statement of Ferrari
Company is
“To create different sports
cars that are scheduled to
Ferrari S.p.A 5

show the superiority of

Italian cars not only on
the roads but also on the
racing tracks”
Mission and Vision
statement:
Mission and vision
statement of Ferrari
Company is
“To create different sports
cars that are scheduled to
show the superiority of
Italian cars not only on
the roads but also on the
racing tracks”
Ferrari S.p.A 6

Mission and Vision

statement:
Mission and vision
statement of Ferrari
Company is
“To create different sports
cars that are scheduled to
show the superiority of
Italian cars not only on
the roads but also on the
racing tracks”
ORGANIZATIONAL STRUCTURE
Ferrari S.p.A 7

Board of
Directors

CEO

CFO COO CMO

Production Sales
Accounting

Design Marketing
Budgeting

Auditing Engineering HR

PRODUCTS AND SERVICES

Products/Services Description Price Range Target Market

Ferrari 488 GTB A mid-engine sports $250,000 - $300,000 Luxury car
car known for its enthusiasts, collectors
exceptional
performance and
handling.
Ferrari SF90 A hybrid supercar $625,000 - $700,000 High-net-worth
Stradale featuring cutting- individuals, racing
edge technology and aficionados
1,000 horsepower.
Ferrari LaFerrari A limited-production $1,500,000 - Ultra-wealthy
hybrid hypercar $2,000,000 collectors and
combining extreme investors
performance with
cutting-edge
technology.
Ferrari 296 GTB A plug-in hybrid $320,000 - $350,000 Environmentally-
sports car that conscious high-net-
merges thrilling worth individuals
performance with
innovative
technology and
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efficiency.
Ferrari Roma A modern coupe that $220,000 - $240,000 Young, affluent
balances buyers looking for
performance and luxury
elegance.
Ferrari 288 GTO A classic supercar $2,000,000 - High-net-worth
known for its $3,000,000 individuals,
turbocharged V8 automotive collectors,
engine and stunning and Ferrari enthusiasts
design, representing
Ferrari's racing
heritage.

FINANCIAL SUMMARY

Revenue Growth: Ferrari has shown consistent revenue growth over the past few years. For
instance, in 2023, Ferrari reported record net revenues of €5,970 million, a significant increase
from previous years. This growth is attributed to higher shipments, pricing, and personalizations.

Profit: The Company’s profitability has also been impressive. In 2023, Ferrari achieved a net
profit of €1,257 million, marking a strong financial performance. This profit increase is driven b
y the company's strategic focus on high-margin products and services.

Market Performance: Ferrari S.p.A. excels in market performance, with strong stock
growth and a market cap over $60 billion, driven by brand prestige, limited production, and
premium pricing. The company leads in the luxury segment, focusing on hybrid and electric
vehicle opportunities while delivering steady dividends and profitability.

Future Outlook: Ferrari's future outlook is promising, with growth driven by expanding
hybrid and electric vehicle offerings and maintaining its luxury brand exclusivity. The company
aims to enhance profitability through technological innovation, limited production models, and
diversification into lifestyle products, solidifying its leadership in the luxury automotive market.

Year Revenue (in billions) Operating Profit (in Market Year-

billions) Capitalization (in over-Year
billions) Growth
(%)
2021 €4.27 €1.02 €45 20%
2022 €5.09 €1.18 €55 19%
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2023 €5.75 €1.30 €60 13%

2024 €6.20 €1.45 €65 8%
(est.)

PRODUCT IMAGES

Ferrari 488 GTB

Ferrari SF90 Stradale

Ferrari LaFerrari

Ferrari 296 GTB

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10

Ferrari Roma

Ferrari 288 GTO