L4-Data Analytics

Data Analytics
SIT- Specialized Information Technologies

Learning Objectives:
explain the concept of data science and its significance in driving decision-
making processes across various industries
outline the essential components of data analytics, including data collection,

data processing, and data visualization, and describe how they contribute to
effective analysis
apply appropriate data analytics techniques to solve real-world problems,

including data cleaning, exploratory data analysis, and the presentation of
findings in a clear and actionable manner
Table of contents
01 Data Analytics Components
02 Tools and Techniques in Data Analysis

01
Data Analytics Components

Data Analytics Components of Data Analytics
01 - Data Collection 02
Data Cleaning-
This is the first step in the data analytics
process, where relevant data is gathered After collection, data often requires cleaning to
from various sources. Data can be collected correct errors, remove duplicates, and handle
through surveys, databases, online missing values. This ensures that the analysis is
transactions, sensors, and more. based on accurate and reliable data.
04 - Data Analysis Data Transformation- 03

This component involves converting data In this step, statistical and computational
into a suitable format for analysis. It may techniques are applied to the cleaned and
include normalization, aggregation, or transformed data to derive insights. This can
creating new variables.
include descriptive statistics, predictive
modeling, and data mining.
05 - Data Visualization
Presenting the results of data analysis in a visual Interpretation of Results- 06
format, such as charts, graphs, and dashboards, which This involves interpreting the visualized data to make
makes it easier to understand and communicate informed decisions. Analysts must understand the
findings. context and implications of the findings.
Decision Making 07
The ultimate goal of data analytics is to support decision-making
processes. Insights derived from data can guide business strategies,
operational improvements, and policy formulations.
02
Tools and Techniques in Data

Analysis
…are essential for effectively processing, analyzing, and visualizing data
Spreadsheet Software
These tools are widely used for basic data
1 manipulation, statistical analysis, and

visualization. They allow users to create
tables, perform calculations, and generate
charts.
Tools Statistical Software

These tools provide advanced statistical
for Data 2 capabilities, including regression analysis,

hypothesis testing, and data mining. They are
commonly used in academic and research
Analysis settings.
Data Visualization Tools

These tools help create interactive visual
3 representations of data, making it easier
to identify trends and patterns. They
often integrate with other data sources
for real-time analysis
Programming Languages
Both languages offer libraries (e.g., Pandas,
NumPy for Python) specifically designed for data
4 manipulation, analysis, and visualization. They
are favored for their flexibility and extensive
functionalities.
Tools Database Management

Systems
for Data 5 These systems are used to store, retrieve, and
manage large datasets. They provide powerful
querying capabilities to extract relevant data for
Analysis analysis.
Business Intelligence Tools

These tools facilitate data integration, analysis,
6 and reporting, enabling organizations to derive
insights from their data and make informed
decisions.
Techniques for Data Analysis
• Description: This technique summarizes and describes the main features
1. Descriptive Statistics of a dataset, providing insights through measures such as mean, median,
mode, and standard deviation.
• Example: A company analyzes its sales data to calculate the average sales
per month to understand overall performance.
• Description: This technique uses a random sample of data to make

2. Inferential Statistics inferences about a larger population. It involves hypothesis testing and
confidence intervals.
• Example: A survey is conducted on a sample of customers to infer the
overall satisfaction level of all customers.
• Description: This technique uses historical data and statistical algorithms

3. Predictive Analytics
to predict future outcomes. It often employs machine learning models.
• Example: A retail company uses predictive analytics to forecast inventory
needs based on past sales data.
Techniques for Data Analysis
• Description: This technique involves exploring large datasets to discover
4. Data Mining patterns, correlations, and anomalies. It uses various algorithms for
clustering and classification.
• Example: A bank analyzes transaction data to identify potential fraudulent
activities based on unusual spending patterns.
• Description: This technique analyzes data points collected or recorded at

5. Time Series Analysis specific time intervals to identify trends, seasonal patterns, and cyclical
behaviors.
• Example: A financial analyst studies stock prices over time to forecast
future price movements based on historical trends.
6. Text Analysis • Description: This technique involves analyzing unstructured text data to extract
useful information and insights. It often uses natural language processing (NLP)
methods.
• Example: A company analyzes customer reviews to identify common themes
and sentiments regarding their products.
Conclusion:
Tools and techniques in data analysis are vital for transforming raw data into actionable
insights. By leveraging the right tools and employing appropriate techniques,
organizations can make informed decisions and drive strategic initiatives.
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Data Analytics

SIT- Specialized Information Technologies

outline the essential components of data analytics, including data collection,

apply appropriate data analytics techniques to solve real-world problems,

01 Data Analytics Components

02 Tools and Techniques in Data Analysis

Data Analytics Components

04 - Data Analysis Data Transformation- 03

Tools and Techniques in Data

1 manipulation, statistical analysis, and

Tools Statistical Software

for Data 2 capabilities, including regression analysis,

Data Visualization Tools

Tools Database Management

Business Intelligence Tools

• Description: This technique uses a random sample of data to make

• Description: This technique uses historical data and statistical algorithms

• Description: This technique analyzes data points collected or recorded at

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