Hero MotoCorp Ltd.

Corporate Overview
June 2024
 The world’s largest Motorcycle and Scooter company

2023
2022

2021

2020
Multiple Premium
Launch brand VIDA, launches including
2016 HMCL’s in-house H-D X440
22 years in a row Reached electric brand
2011
cumulative
Expanded global production of 100
1983 footprint to 40 Million units
Inaugurated state-of-
countries
the-art Centre of
Hero MotoCorp Innovation and
unveiled global Technology at Jaipur
brand identity. F F
Hero Honda
Became world’s Y Y
established
largest 2-wheeler 1 2
2 0

*by volumes

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Drives on a legacy of trust

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Is the leading motorcycles and scooters company in the world

Leading motorcycles and scooters manufacturer in the World

with Domestic Motorcycle market share of >40%

Grow the And Deluxe Win in EV PAM

Core segment Premium leadership business

* Market share for FY24 on dispatch basis PAM: Parts, Accessories & Merchandise

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 With the largest distribution and sales network in the country

7,600 + 1,500 +
Dealer & Network Authorized Service
partners Centres

Elevated buying experience

• Hero 2.0
9,000 Customer Touch
Points world-wide
• Premia stores

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 And a future product portfolio driven by R&D team

State of the art centre for

delivering high quality,
distinguished products

R&D manufacturing,
testing, validating of 2w,
especially premium, EVs
and components
Centre of Innovation & Technology, Jaipur Hero Tech Centre, Germany

750+ 1,000+
Engineers and
Patents filed Technology Experts

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With innovation at the core of its product development

Lynx

Acro

2.5R XTunt

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A vision to Create, Collaborate & Inspire
Financing Premium

Electric Vehicle Electric Vehicle

Ather Energy Zero Motorcycles

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EMBU CONFIDENTIAL 8
Our products are sold across a growing global footprint

Presence in 47+ countries

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The market landscape
Creating platform for robust 2w growth

Broader
economic Rural income,
recovery sentiment growth Urban buoyancy Govt. capex push Road construction

2w
opportunities
Low 2w penetration New launches Premiumisation Financing

Mobility a structural need || 2w an income enabler

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Our People
 Rich, diverse leadership mix drawn from within and the best in the industry

Leadership team
comprises
Mr. Niranjan Mr. Vivek Anand Mr. VS Kasbekar Mr. Sanjay Bhan Mr. Ranjivjit Mr. Mike Clarke diverse sectors:
Gupta Chief Financial Executive Chief Business Singh Chief Operating
Chief Executive Officer Director Officer - Global Chief Business Officer FMCG, White
Officer Business Unit Officer - India goods,
Business Unit Technology,
Telecom, Pharma
etc.

From MNCs,
Indian businesses
and with
domestic and
international
Dr. Pawan Munjal experience

Executive Chairman Ms. Reema Jain Mr. Ram Mr. Swadesh Mr. Rakesh Vasisht Ms. Rachna Kumar Mr. Bharatendu
Chief Information Kuppuswamy Srivastava Head of Corporate Chief Human Kabi
& Digital Officer Chief Procurement Chief Business Services & Executive Resources Officer Head-Corporate
& Supply Chain Officer - Emerging Sponsor – Scooter Communication &
Officer Mobility Business Business CSR
Unit

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Grow the core
 Grow the Core market

Expand the Rapidly scale up in

Recover market Increase share in Accelerate other
category and top 10 markets in
share in 125cc Scooter revenue streams
fortify our brands Global Business

Changing gears
Deepen the penetration Fortify our brands

Attract First Time Buyers

• Retail finance initiatives enabling growth
• Leverage of widest reach
Growth in younger customers with Xtec models

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Expand the category and fortify our brands: Xtreme 125R

BEST IN CLASS RIDEABILITY

STEEL DIAMOND FRAME, SHOWA
SUSPENSION

ALL NEW SPRINT EBT ENGINE

POWER 11 BHP @7500 RPM

Changing gears
TORQUE 10.4 Nm @ 6000 RPM

ALL LED LIGHTINGS

FIRST IN SEGMENT
SINGLE CHANNEL ABS

WIDER TYRES 120/80-17

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Distribution network: Upgraded HERO 2.0 | 460+ stores

ACC. |MERCH. WALL

CONFIGURATOR
COLOR PALETTE

LARGE SCREEN
ELECTRIC

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 Retail Financing: A lever for growth

Financing% has increased over years Digital Retail Finance Marketplace

e-Fin platform
FY20 FY24
45%+ 60%+
Aggregator finance
Further potential to increase finance platform for better finance
penetration above and beyond penetration leading to
• Government push towards banking increased sales
inclusion (JAM- Jandhan, Aadhar and
Mobile) Journey with ease,
transparency & power to
• Easy availability of financing due to
choose
deposit book growth for banks
• Addresses increased aspiration of
customers to upgrade to higher
segments

Financing% indicates percentage of total retail volumes financed

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Accelerate other revenue streams: Parts, Accessories & Merchandise

90%
Growth since 2019
~₹5,400Cr in FY24

Increase
Efficient Expand
breadth
logistics portfolio
& depth
Adjacent opportunities: Oil, other bike
Pioneered parts micro-distribution
care products added to the business

Doubled retailer base in 3yrs Best in class Global Parts Centre Accessories added to business

Signed on influencers, Asli Heros Pull based ordering Merchandise aligned with growth

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Premium portfolio
 Win in Premium

Power brands, premium Elevate the retail buying Premium customer

Build portfolio
imagery experience journey

PRODUCT EXPERIENCE BRAND

Changing gears
1. PREMIUM PORTFOLIO 1. NEXT GEN SALES EXPERIENCE 1. BUILDING BRANDS, CULTURE

Karizma XMR H-D X440 MAVRICK 440

2. PREMIUMIZING THE CORE 2. SERVICE EXPERIENCE 2. BIKING MERCHANDISE

RANGE 125R

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 Power brands, premium imagery

Merchandise
Premium properties
Power brands

Changing gears
Harley-Davidson

Premiumization

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Premiumization of the portfolio to cover broader segment

H-D X440 Mavrick 440 Karizma XMR 210

XPulse 200 4V Xtreme 200S XPulse 200T 4V Xtreme 160 R 4V

Sports, Adventure, Roadster

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Premium network: PREMIA: 15 stores live 100 by year end

✔ Grounds-up fresh stores

✔ Store in a store concept
✔ Virtual exp. – configurator
✔ Tech based product exp.

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VIDA
 Dr. Pawan Munjal
Executive Chairman

“I envision VIDA empowering millions of people around the world to do the

right thing, and be a part of the change that they want to see. By creating a
positive impact on our planet.”

Powered by Hero 29
VIDA V1: Differentiated electric scooter

1. Unmatched performance 2. Removable batteries

2 removable batteries
• Top speed 80Kmph
• Acceleration 0-40kmph in 3.2 enabling charging anywhere
sec anytime
• 100+ riding modes
• 20 degree incline

3. Real world range 4. Built to Last

(RWR) of 110km

The most distance on an EV

scooter in 24 hours

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Strong financials
 That is reflected in strong financials: ₹1Tn+ market cap* ($13.7Bn)

Revenue EBITDA

$4.5 Bn $0.6 Bn
FY14 FY24

FY14 FY24

Profit after tax Market Cap

$0.5 Bn $13.7 Bn
FY14 FY24 FY14 Current

*Revenue from Operations, EBITDA and PAT figures for FY24; Rounded off in $ terms @ 1$=₹82.78 (FY24 average)
*Market Cap figure as on 10th June’24; Rounded off in $ terms @ 1$=₹83.49 (as on 10th June) Delta in graphs over years is in INR currency

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Margins: Key levers

Key margin levers for mid-term

Operating leverage

14-16% Sales mix improvement

EBITDA margin
guidance Premiumisation

EV loss optimization with scale-up

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Sustainability as a core value

Achieved 100% Zero Waste to Landfill

A year ahead of 2025 target

500% Water positive facilities by 2025

Well on track to achieve; 400%+ achieved already

100% Carbon neutral operations by 2030

On track

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Hero MotoSports
Be the Future of Mobility Create | Collaborate | Inspire
EMBU CONFIDENTIAL 36
Thank you
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