Ribco Project
Ribco Project
Ribco Project
Chapter:1
INTRODUCTION
INTRODUCTION
The organization study helps the students to implement the theory knowledge that have thought in the class rooms as well to develop their personality. Exposure to industrial surroundings will gain then knowledge about the activities and functions of various departments in an organization and it helps them to understand solving of various problems in an organization. The study has been conducted in order to become familiar with the various aspects of the day to day operation of the firm. The project is done at RIBCO Industries as part of the MBA curriculum with the objective of understanding the working of the organization and the systems that are followed in the practical world. This report gives details of RIBCO and all the major departments at RIBCO. RIBCO Industry is one of the small scale unit that stood leading in pipe in UTTAR KANNADA District. They produce the good quality of PVC pipe which have a good demand in the market Limitations of the study 1. The study is limited only to RIBCO Industries, N.H 17 branch, BHATKAL. 2. There was time constraint. 3. The entire study is based on the information provided by various respondents at RIBCO Industries
PVC A polyvinyl chloride (PVC) pipe is made from a plastic and vinyl combination material. The pipes are durable, hard to damage, and long lasting. PVC piping is most commonly used in water systems, underground wiring, and sewer lines. History of PVC PVC was first developed in 1925 when a BF Goodrich employee, Dr. Waldo Semon, attempted to invent a method for bonding metal and rubber. After blending materials together to create a strong and flexible material, Semon discovered PVC. Nonetheless, the product remained virtually useless for another decade. In the late 1930's, PVC was found to have great shock absorbing abilities. This discovery led to the creation of long lasting PVC tire treads, which were created with flexible forms of PVC. Two decades later, PVC pipe was invented. By heating the PVC material, a special machine called an EXTRULTER could be used to push the PVC into hollow pipes. This PVC pipe was extremely solid and virtually indestructible. Using PVC pipes for irrigation systems proved to be effective. PVC pipe has since been considered an affordable and reliable means for water piping. Due to the ability of PVC pipe to withstand extreme movement and bending, it is also increasingly used in earthquake prone areas. PVC pipe can withstand the rigorous shaking of the earth without experiencing any damage.
PVC Pipe industry in India: With the promising economic growth, providing adequate infrastructure facilities to a populous country like India it is very important. Pipelines used in transportation of oil, gas and water are crucial in developing a nations infrastructure. Transportation through pipes is cheaper as faster as compared to traditional modes of transport like road and rail. PVC Pipes also have a long useful life of approximately 25-30 years. However the real estate boom is contributing heavily to the demand of PVC pipes. And the performance of SSIs (like RIBCO) which manufactures PVC pipes speak for itself. list of companies of the industry in India. Finolex Industries Ltd. Plastiblends India Limited AGA Group International Corporate Resource Group ACRY Plus Kay Kay Global Suppliers
MANAGING DIRECTOR
S. M. Rumaize
HR DEPARTMENT
PRODUCTION DEPARTMENT
MARKETING DEPARTMENT
MANAGER
MANAGER
MANAGER
MANAGER
ACCOUNTS
SUPERVISOR
STAFF
CHIEF ACCOUNTANT
STAFF STAFF
STAFF
ASSISTANT
CUSTOMER SATISFACTION: The company is dedicated in building a relationship with its customers, where they become partners in fulfilling its mission. The company strives to understand its customers needs and delivers product and services that fill and exceeds all their requirements.
COMMITMENT TO TOTAL QUALITY: They company is commitment to continuous improvements of all its activities. The company will supply product and services that confirm to the highest standard of design, manufacture, maintainability and fitness for use as desired by their customers.
COST AND TIME CONSCIOUSNESS: The company believes that its success depends on its ability to reduce the cost continuously and is shortening the delivery period of its products and services. It will achieve this by eliminating waste in all activities and continuously improving all process.
INNOVATING AND CREATIVITY: The company believes in striving for improvement in every activity involved in its. Business, by pursuing an encouraging risk taking, experimentation and learning, with a view to achieve excellence and competitiveness.
TRUST AND TEAM SPIRIT: The company believes in achieving harmony in work life through mutual trust, transparency, co operation and sense of belonging. It will strive for building empowered team to work towards achieving organization goals.
RESPECT FOR INDIVIDUAL: The company values its people. It treats other with dignity and respect and strives for individual growth and realization of every ones full potential.
INTEGRITY: It believes in a commitment to be honest, trust worth and fair in its dealings. It will practice self discipline and own responsibility for actions.
MISSION
To obtain ISI certification. To produce best quality product. Be the best in business. To improve the sales. To purchase high capacity machines.
Major Customers of RIBCO Our endeavors are always directed towards satisfying customers requirements in order to achieve their trust. We make sincere efforts to provide PVC pipes and pipe fittings as per quality standards. Along with this, we facilitate our customers with customized solution, easy payment option and on time delivery of consignment. To make sure that no discrepancy occurs during the time of delivery, we maintain effective communication with our buyers. Further, we consider clients complaints and immediately take necessary action. This helps us to form an amiable relation with our clients and receive bulk order from them. Some of the names of our esteemed customers are enlisted below: RNS Murdeshwar Chemtex engineering Dalal consultants & engineers Anfal groups Damudis
Competitors of RIBCO Saraswati pipe industries Krishna pipes Rainbow pipes (Manipal) Laxshmi Govindrao Industries
RIBCO BRAND
RUBY BRAND
RAHUL BRAND
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RIBSON BRAND
PVC Coated Flexible Pipe We have with us a range of PVC coated flexible pipes that are extensively used in varied industrial applications. These flexible pipes are available in PVC coating. These are offered by us in different lengths and diameters and can be customized as per the specifications of our clients. As we maintain stringent quality parameters, our PVC coated flexible pipes are extremely dimensionally accurate and highly durable.
PVS Suction Hose pipe Our clients can avail from us, an exhaustive range of PVC Suction Hose that is designed as per quality standards. These are manufactured using high grade material acquired from the reliable vendors of the market and are demanded by various industries and segments . Our range is widely used to achieve maximum suction & water supply, and is available in various sizes, dimensions and specifications.
COLUMN Pipe We are offering our clients, a comprehensive range of Column Pipes that is designed as per international quality standards. These are manufactured using high grade raw material sourced from the trustworthy vendors and are highly appreciated by our clients
PVC Sockets & Bends The RIBCO offers comprehensive range of sockets and bends to their customers. They produces the sockets and bends for all the sizes and shapes.
PVC Bends
Long Life Light Weight Non Corrosive Leak Proof Joints Cost Effective Easy to Install High Flow Rate Fire Resistant Good Aesthetics Insects/ Pest & Rodent Repellent Resistance to Acids & Various Chemicals Easy to Repair & Replace Durable & Strong Easy to Clean Resistant to UV Radiation Non Conductor Of Heat/ Electricity
Chemical Industries Tubewell Casing Etc. Dairy Industries Brewary Industries Effluents Disposal Telecommunication
To study the organizational structure of the industry. To study the production process of the industry. To analyze the operations of the organization. To understand the working of the various department. To fulfill the requirements of the university to submit the report. To relate theory with practice.
1.4b Scope This project aims at generating a practical awareness of the functions and management of RIBCO Industry. The study covers a general understanding of the organization its culture department and its business activities.
Methodology This part explains how various information about the organization was collected. The information was collected from the primary data and secondary data. Primary data: The information was collected from the observation and communicating with the personnel Secondary data: This information were obtained from the official document of the organisation such as various company records and the department manuals.
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Chapter: 2
Functional areas
Functional areas
The following functional areas are carried out in RIBCO Industries. Production, Planning & Control Department Human resource management Department Finance & Account Department Marketing Department
2.1
the process by which, raw materials and other inputs are converted into finished products. Among all the functional areas of management, production is considered crucial in any manufacturing organization. Production is the process by which raw materials, assemblies, sub assemblies and other inputs go into the making of finished products. Manufacturing is just understood as the process of providing only tangible and intangible goods where as production includes creation of both tangible and intangible services.
INPUT
CONVERSION
OUTPUT
It is the activity for fitting things done though people management represents that skill which direct, regulate and integrate human efforts in the discharge of all operation required for an enterprise. Popular speaking Management is taken to means the person who assumes function of management. But in reality it is functional concept and does not include the person who practices management. In short management may be regarded as the sum total of those activities which pertain to the laying down of certain plans, policies and purpose. For securing men, money, machines and materials needed for their achievement. Putting all of them in the operation checking their performance and providing material reward and mental satisfaction to the men engaged in the operation.
MANAGING DIRECTOR
MANAGER
SUPERVISOR
STAFF
The procedures used in the production system are as follows: Plant Location Layout of plant Production control Quality
PLANT LOCATION Plant location may be understood as the function of determining where the plant should be located for maximum operating economy and effectiveness. The selection of place for location a plant is one the problem, perhaps the most important, which is faced by an entrepreneur while launching a new enterprise. A selection on pure economic consideration will ensure an easy and regular supply of raw material, labour force, efficient plant layout, proper utilization of production capacity and reduce cost of production. An ideal location may not by itself, grantee success, but certainly contributes to the smooth and efficient working of an organization. An enterprise of a business unit give full due consideration for suitable location of its enterprises. Plant location decision is important strategic long term and non repetitive decision, poor location of plant result in high cost of production, difficulties in marketing and transformation dissatisfaction amount the employees and customers frequent disturbances in production and even competitive disadvantages.
LOCATION OF RIBCO INDUSTRY The Ribco industry is located on N.H 17 sarpankatte which is very near to Bhatkal town. The machinery is placed in the industry building constructed with latest stones; the building has enough space for storage for raw materials as well as finished product. The building has been surrounded by a compound wall covering the area of one acre of land. The land where the industry has been established was the agricultural land which was converted to non agricultural land construction. Power: It is one of the useful needs of the industry which helps the organization to maintain its productivity. For power Ribco industries sanctioned independent
Water: Water is also useful substance which is necessary for the daily use. As the company is of PVC pipes producer it is one of the it is one of the basic needs. Here water it is cool the produced pipes for which the pipes are hardened, In Ribco there is no problem of water they have sufficient water in the pen well in their own campus. Fuel: In Ribco they use diesel in their generator. They have the generator of high capacity that 110 kv for which the fuel is consumed more then 10 liters diesel for one hour. Transport Facilities: The need of transport arises as their raw material has to be bought to process as well as the finished goods are to be transported from factory to the market. The transport cost has a major effect on product cost. The region is well served by transport facilities as it has been located on the N.H.17 Bhatkal. Well connected by road & rail.
PLANT LAYOUT: A Plant layout refers to the systematic arrangement of machinery, equipment and other industrial facilities such as receiving and shipping departments, tool rooms, maintenance rooms and employee amenities for the purpose of achieving the quickest and smoothest production at the least cost. PLANT LAYOUT OF RIBCO INDUSTRIES
EXTRULTER
POWER GENERATOR
VACCUM TANK
CHILLING MACHINE
TRACTION
CUTTING MACHINE
TILTER
Power generator : It generates electric power consuming diesel. whenever there is shortage of electric power, generator is utilized thus helps thus it helps to continue without affecting the production capacity. Water tank : Water tank is made up of four walls where the water is stored and the water level is maintained with the help of air compressor. Traction : It is the machine which operates in constant speed by pulling the pipes from the cooling tank High speed mixture: This is the mixture where the raw materials are feeded and allowed to mixed on a proper predetermined base at the of temperature of 110.c. Chilling: This is the machine where the water is cooled to required temperature. The cooled water is then used to harden the pipes. EXTRULTER: This is the main machine which is build with closed loop variable delivery pumps, pressure pipes which are electronically controlled through microprocessor control panel to deliver the wastage during processing cycle.
Raw materials used to produce PVC pipes. Resin Tbls Dbls Ls Cs Td Sa WAX M B black (master batch) Epoxy oil Cc (calcium carbonate) (tri basic lead sulphate) (di basic lead sterate) (lead sterate) (calcium state) (titanium dioxide) (stearic acid)
RAW MATERIALS The manufacturing process of PVC pipes followed by Ribco industries is divided into following steps: Step1: In this step the raw materials are weighted i.e Polyvinyl Chloride 25kg, calcium carbonate, one patch stabilizer, titanium dioxide, stalic acid & color. According to co. formulation here the chemical weightment is done according to different quality.
Raw Material Weightment Step 2: The raw materials are filled in the mixer as per the requirement. The raw material is mixed in high speed mixture at a temperature of 110.c this process will take approximately 15 minutes for mixing the raw material properly. Once the raw material is mixed as desired then id will automatically processed.
Mixing of raw Material Step 3: The extrutler is heated for two hours before the mixed raw material is feeded in the hot hopper. Once the extrutler is heated for two hours then tha raw material which is mixed and coled properly is feeded in the hopper where they feed minimum 23kg of raw material. This is the main machine where the raw material is melted and it takes the shape of the pipe passing through the dye zone in the pipes which is not hard after
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Extrutler Step 4: Vacuum tank is the tank which is packed and has rubber cork on both the side from where the pipe is to be passed. The tank has water in it which is partially filled, where the shape is adapted as per the requirement in the Vaccum tank. Once the pipe gets the final shape it has to be hardened so it is passed through the cooling tank where the cold water is circulated here the pipes are hardened by cooling into tough solid.
Vaccum Tank Step 5: When the pipes are hardened it is moved forward with the traction. It is the machine which runs in constant speed by pulling the pipes from the cooling tank it is continuous process with the other machine moves which bring the pipes forward to the next division. When the pipe is moved forward and when it reaches 20 feet length then the cuter cuts pipes. Cutting can be done as per the requirement. Normally all produced pipes of 20 feet length will be cut only after reaching in the tilter.
Tilter Machine
Step 7: After completing the cutting pipes are brought for batching where the labeling and grading is done, and then batches of produce are shifted to go down as per sizes in a bundle.
Scrap: In Ribco the percentage of wastage is very low. The scrap if any will be in the following stages: Break down of Machines Power Failure Changing of Days At Beginning Stage
The scrap of PVC has 80% of the PVC pipes value where they are getting good consideration for their scarp they are sending their scrap to Mangalore or Bangalore who need those scrap for their production. Those industries consider the scrap as their raw material.
Varieties of pipes produce: The pipes are produce on the base of the size is outer diameter and the pressure it can withstand the following in the chart of Varieties of pipes produce in Ribco industries
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Size of pipe in mm
20 25 32 40 50 63 75 90 110
10 10 10 6 6 4 4 4 4
117 77 50 47 38 30 20 17 10
INSPECTION AND QUALITY ASSURANCE IN RIBCO Internal rejection rework: The reason for internal rejection of the items are as follows: Workers mistake in handling the items during the process as a result product is rejected. Items is rejected even for a scratch. Items not cut as per size.
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The detail about the raw material used in the production is as follows Raw Ribco Ruby Brand Ribsun Brand Rahul Brand Regal Brand Blue Trd Plumbing Upvc
Materials Brand
Resin
25.000
25.000
25.000
25.000
25.000
25.000
25.000
25.000
WEIGHT SHEET OF RIBCO INDUSTRIES RIBCO RUBY RIBSUN RAHUL REGAL BLUE TRD 20mm 25mm 32mm 0.700 0.900 1.500 0.650 0.850 1.450 0.600 0.800 1.300 0.525 0.750 1.100 0.500 0.700 1.000 1.200 1.650 2.450 1.000 1.450 2.000 1.400 1.700 2.750 PLUMBING UPVC
Depend upon the quality and price requirement in the market they have varied calcium carbonate and as well as weight of the pipes in different qualities with different weights PURCHASE PROCUREMENT: In the Ribco there is no separate department for the purchasing activities as it is a small scale unit with the less human resources in it. Its an unit where al the works are carried out by machines and the human activity is less utilized. Hence the purchase activity is carried out by the Mohammed Rumaize. He verifies the stock of the raw materials and if there is a need of the raw material for processing than as per the need he contacts of his raw material in Bangalore by telephone. Fax or telex. Many time they had personally went and given order of raw material. Once the order of the raw material is, placed the officials inform their main office and will reach with the specified time mentioned in the order once the raw material ordered had reached to the D D in the same office where they had placed the order.
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FOR TOOL VERIFICATION: Check the tool with drawing number and name. Check physical condition-damages, bend, sharpness, etc. Cleaning of tools. Take out the component and check for dimensions.
2.2 HUMAN RESOURCES MANAGEMENT DEPARMENT Human resources management means employing people, developing their resources, utilizing, maintaining and compensating their services in tune with the job and organizational requirement with a view organization, individual and the society. Human resource is the assets of the any organization. Therefore managing the human resources is the most important function of the organization. So it is very essential for organization to operate separate department for human resources. RIBCO has a separate human resource management department which is headed by Managing Director followed by HR manager. This department is mainly responsible for human resource function of the company for resulting in timely action for maintaining smooth industrial relation leading to employees morale and productivity. to contribute to the goals of the
MANAGING DIRECTOR
HR MANAGER
STAFFS
Practice of HRM in RIBCO: # Recruitment & selection Recruitment is the process of searching for prospective employees and stimulating them to apply for job in the organization. Selection is the process of differentiating between applicants in order to identify and hire those with greater probability of success in the job.
Managers are selected from within the organization and people on promotion. The basis for promotion is purely based on performance. Interview applicants. Liaison with sources of labour supply.
# Remuneration and Incentives: Remuneration is the compensation and employee receives in return to his contribution to the organization. Incentives are the monetary benefits paid to the works in recognition of their outstanding performance. Basic pay Rent Allowance Variable Dearness Allowance
# Employee Safety and Health: It is the protection of workers from the danger of industrial accidents there by maintaining both the physical and the mental health of the worker. # Benefits for the employees Rent allowance for Managers. Uniform is provided for the workers. Free Accommodation facility for workers. Provident Funds and Employee State Insurance (ESI) are provided. Mesh guards are provided for works. Accident relief for the workers. First aid provided in each department.
RIBCO WORK PLACE VIOLENCE GUIDELINES Purpose and Objective: To provide a safe work place for all employees. To establish effective process for identifying, preventing and handling violence in the workplace. To create awareness of actions that can reduce the likelihood of violence that escalates into violence behaviour. To create accountability and responsibility for these actions.
Supervisors/Managers: They are responsible for reporting all incidents of violence or threats in the workplace to the security, which then notifies the HR manager so that appropriate action can be taken. They also assess the need for additional training of employees in understanding potential warning signs.
Confidentiality and no Retaliation: Confidentiality will be observed any time information is given concerning threats or acts of violence in the workplace. Information will be share only on need to know basis. In addition, retaliation against anyone reporting threats or acts of violence is strictly prohibited. Discipline: Any employee, who commits acts of violence in the workplace, engages in threats or other intimidating conduct in the workplace will be subject to discipline up to and including discharge.
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2.3 FINANCE & ACCOUNTS DEPARTMENT Finance addresses the ways in which individuals, business entities and other organizations allocate and use monetary resources over time. The RIBCO has an efficient finance and accounts department. it involves monitoring the function of other department.
MANAGING DIRECTOR
MANAGER
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ACCOUNTS
CHIEF ACCOUNTANT
STAFF
ASSISTANT
Objective
Manage the funds. Accounting of bills. Statutory compliance Reporting
Function:
# Accounting:
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# Taxation:
Sales tax Income tax
# Reporting:
P&L Balance Sheet
Significant Accounting Policies: Every organization practices its own accounting policies. The following accounting policies in the RIBCO. # Fixed Assets: Fixed assets are stated at cost of acquisition or construction cost less depreciation. All cost relating to the acquisition and installation of fixed assets are capitalized.
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# Sales: Sales are recognizing upon delivery of the goods. # Depreciation: Depreciation of fixed assets has been provided as per the rates prescribed in scheduled XIV of the Companies Act of 1956. Depreciation is calculated under the Written Down Value Method. # Accounting Period: Accounting periods of the company starts on 1st April and ends on 31st of March every year.
Mode of payments:
Credit period:
from 28,25000
TOTAL
63,25,000
63,25,000
The proprietor has invested Rs 28, 25,000 and the remaining 35, 00,000 was loan taken to commence the industry which has been paid, and the annual turnover is 100, 00,000(one crore).
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Profit and Loss Account: It is an account, which shows the net profit or net loss of the business for a particular trading period. Net Profit or Net Loss is profit earned or loss suffered after charging for all business expenditure (including depreciation and provisions)and is available to the shareholders in case of profit only. Balance Sheet: It is a sheet containing the real and personal account (Balance of Assets and Liabilities) of a business. It is prepared with the object of ascertaining the financial position or soundness of a business as on a particular date. The balance sheet is merely a statement and not an account. The balance sheets prepared as on a particular date and not for a particular period. Thus, it indicates the true financial position only on that particular date.
2.4 MARKETING DEPARTMENT Responsible for market surveys and business plans to enhance sales of RBCO products in the market. The department is also responsible for establishment of distributor network in the market Approach to marketing at Ribco industry is different as customer are usually known and order are of large size of value. With the rapid urbanization and increase in the integration facility in the rural areas the demand of good PVC pipe is even increasing. However, our district has not a single PVC pipe manufacturing unit, which will cater the needs of these manners. Presently all PVC pipe are being either imported from outside the state or from neighboring districts. Presently the demand of the local buyers and also sister concern of Ribco are more than 50% of the present capacity. In addition there are more than 225 retail shops in our district considering the huge demand even the proposed units production will fall short of demand. The rate will not only be competitive but also lucrative. So also within the radius of two hundred km there are big towns like Shimoga, Hubli, Goa, and Dharwad where in the demand is very high. So marketing of PVC pipes is not a tough job for Ribco as they approach to marketing at Ribco industry is different as customer are usually known and order are large size of value.
MARKETING MANAGER
STAFFS
Functions of Marketing Department: Sales Direct selling Through dealers and retailers.
Sales promotion
Sending catalogues, brochures etc directly to the company. Trade discount- 8% Cash discount- 4%
Market planning
DIRECT CUSTOMER
Showrooms
CONTRACTOR
RIBCO
INDUSTRIES
Direct customer
WHOLESELLER
Direct customer
Direct customer
RIBCO-SHOWROOMS-DIRECT CUSTOMER: PVC pipes are manufactured and kept in their showroom to meet the direct demand of the customer where the customer can touch and feel the product. RIBCO-CONTRACTOR-DIRECT CUSTOMER: PVC pipes manufactured are purchased by contractor which in term transfers to the consumer. RIBCO-INDUSTRIES-DIRECT CUSTOMER: PVC pipes are manufactured based on the demand of the industries and those industries meet the demands of potential customer. RIBCO-WHOLESELLER-DIRECT CUSTOMER: PVC pipes manufactured are sold to the wholeseller on cash and credit basis and those wholesaler sells the product to the customer.
RESEARCH AND DEVELOPMENT OBJECTIVES: To improve the existing product. New product development. Process improvement. Cost reduction exercise New methods of production development. Inventory reduction service.
Breakthroughs of R&D in RIBCO Industry: Machines at present require less power, less space & less supervision. The machines rate of production has increased from 40 kg/hrs to 70kg/hrs. The scrap is eliminated almost 90%. The R & D has come out with a compound which when mixed with coal tar increase the binding capacity of the road to almost 50%. This development has led the organization in the new field, with no competition yet.
Chapter: 3
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SWOT ANALYSIS
SWOT ANANYSIS
The overall evaluation of a companys strengths, weakness, opportunities, & threats is called Swot Analysis .
STRENGTHS: Price: The products produced by the RIBCO are priced reasonably and according to the quality.
WEAKNESS: Plant layout problem: All the equipments are ideally arranged in the line for specialized sequence task but when any machine breakdown then whole production process will be blocked. The mixing is arranged in different rooms and hence the raw materials are wasted when it is brought to feed in the EXTRULTER. High cost : The process is fully automated hence the machine required to perform the task are costly, in turn takes long time to recover the amount invested as fixed cost. Problem of traction: In Ribco there is a manual traction machine where the men have to change the size of
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OPPORTUNITIES: Larger market of Karnataka can be explored: Ribco industry is more ever concentrating on the northern part of Karnataka hence they have the opportunity to explore other half also. Diversification in similar products: RIBCO has an opportunity to increase their product range in similar product like PVC sheets, PVC tanks etc Application of MIS: Management information system department which will integrate the other department and will help the industry to face the competition effectively and innovate new products into the market.
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THREATS: Competition: The Ribco industry is enjoying larger share in the northern Karnataka but it failed to capture the southern Karnataka market due the competition it facing there from other players. Hence it has to take greater care of its customer and give more and more attractive offers to attract more customers and to avoid competition. Maintain or improve the level of Quality: The challenge faced by the industry is how maintain the quality with continuous improvement in the product. Higher cost: The firm has to consider the capital required to implement new technology i.e., machine. Where in huge investment is required which will lead to higher cost.
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Chapter: 8
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FINDINGS
The prime aim of RIBCO Industries is to satisfy its customer by delivering quality products at a reasonable rate.
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SUGGESTIONS
Based on the study conducted by me at Ribco industries, I here would like to give the following suggestions: Plant layout:
Concentrate on un-explored market: Ribco industries are the well established industry. But its business is generated largely from northern Karnataka. The other half is still un-explored. Ribco industry has to look forward to expand their business to other parts like small towns where there is a demand for PVC pipes.
Implementation of MIS: Ribco industries are not having an independent computerized department which can integrate the other entire department. Hence I suggest it will be good for the company if they introduce MIS for effective performance.
Company should concentrate on Advertising & Sales Promotional activities The companys promotion for its product has to increase. The advertising as well as print media should be used to promote the companys product to capture the larger market share. The company should practice various sales promotion activities to increase the sale.
CONCLUSIONS
Chapter: 9
BIBLIOGRPHY
BIBLIOGRAPHY
Marketing Management
Philip Kotler
Rural Marketing
N.V. Badi R.V. Badi
Financial Management
Prasanna Chandra