Pressbook Col Casino Royale
Pressbook Col Casino Royale
Pressbook Col Casino Royale
FELDMAN’S
CASINO
ROYALE
IS TOO MUCH...
FOR ONE
oN| Bo 10)|
A COLUMBIA PICTURES RELEASE
CHARLES K. FELDMAN'S
WOODY ALLEN
JOANNA PETTET
IS TOO MUCH...
:
DALIANLAV FOR ONE
WILLIAM HOLDEN
CHARLES BOYER
JAMES BOND!
JEAN-PAUL BELMONDO
GEORGE RAFT
JOHN HUSTON
and Co-Starring
GABRIELLA LICUDI
TRACY REED
TRACEY CRISP
KURT KASZNAR
ELAINE TAYLOR
ANGELA SCOULAR
plus a Bondwagon full
of the most beautiful and
talented giris you ever saw!
©
Co lumbia Pictures
Corp. 1967
CLfe.®\>
\\lhe.e{7/
Hear the CASINO ROYALE theme music played in the film by HERB ALPERT and THE TIJUANA BRASS and on the Colgems L.P. Soundtrack Album. Bote mrereed assecierCs
— ete
Page 2
CHARLES K. FELDMAN
A FAMOUS ARTISTS PRODUCTION LTD.
CHARLES K. FELDMAN'S
PETER SELLERS f:\ 82
URSULA ANDRESS CASI N O 300)
DAVID NIVER IS TOO MUCH FOR ONE JAMES BOND!
WOODY ALLEN =
JOANNA PETTET
ORSON WELLES
DALIAH LAVI
DEBORAH KERR
WILLIAM HOLDEN ;
CHARLES BOYER we
JEAN-PAUL BELMONDO
GEORGE RAFT
JOHN HUSTON
and Co-Starring
GABRIELLA LICUDI
TRACY REED SEE THE NEW
- TRACEY CRISP JAMES BOND MOVIE!
KURT KASZNAR
ELAINE TAYLOR
ANGELA SCOULAR
plus a Bondwagon full of the most
beautiful and talented girls you ever saw!
i Columbia Pictures
Corp. 1967
Produced byCHARLES . FELDMAN and JERRY BRESLER - Directed byJOHN HUSTON, KEN HUGHES, VAL GUEST, ROBERT PARRISH, JOE McGRATH - Screenplay byWOLF MANKOWITZ, _
JOFN LAW, MICHAEL SAYERS - Suggested bythe an Fleming novel - Music Composed and Conducted byBURT BACHARACH -PANAVISION” TECHNICOLOR™ ACOLUMBIA PICTURES RELEASE @
All advertising material in this pressbook, as well as all Picture Association of America. All inquiries on this pro-
other newspaper and publicity material referred to C/ > cedure may be addressed to: Director of Code for
therein, has been approved under the Standards for worox picture assocurioxn Advertising, Motion Picture Association of America,
Advertising of the Code of Self-Regulation of the Motion . "522 Fifth Avenue, New York, New York 10036.
Exhibitors are urged to make the new seal (shown above), and what it stands for, known to the public and
the press. Retain the seal in your approved ads. Display the seal in your lobby. Run the special trailers
on your screen. Information and dispay kits are available from National Screen Service.
ESL SD IS ARLES ALS TT ED CELI LE IE ESTED DOE TELNET LEEDS ETE LE GESTOLEDO RI ACOA SEAT AEE EER OTC DNS ERS ND AE RE SA RE So 2 eS
Page 3
CHARLES K. FELDMAN’S
CHARLES K. FELDMAN
presents
CASINO «;
A FAMOUS ARTISTS PRODUCTION LTD.
CASINO ROYALE
ROYALE PETER SELLERS
URSULA ANDRESS
DAVID NIVEN
WOODY ALLEN
JOANNA PETTET
ORSON WELLES
IS TOO -¢ DALIAH LAVI
es and Co-Starring
DEBORAH KERR
WILLIAM HOLDEN
CHARLES BOYER
JEAN-PAUL BELMONDO
GEORGE RAFT
JOHN HUSTON
Guest Stars
GABRIELLA LICUDI
TRACY REED
TRAGEY CRISP
KURT KASZNAR
ELAINE TAYLOR
ANGELA SCOULAR
plus a Bondwagon full
NOTE! of the most beautiful and
on Ad Nos. 209
and 211 also
Produced byCHARLES . FELDMAN and JERRY BRESLER
carries both the Directed byJOHN HUSTON,
MPAA seal of KEN HUGHES, VAL GUEST, ROBERT PARRISH, JOE McGRATH
CHARLES K. FELDMAN
A FAMOUS ARTISTS
presents pe oDUCTION| LTD.
approval and
the “Join the
Screenplay byWOLF MANKOWITZ
PETER SELLERS - URSULA ANDRESS Casino Royale JOHN LAW, MICHAEL SAYERS
DAVID NIVEN - WOODY ALLEN Fun Movement” Suggested bythe lan Fleming novel
JOANNA PETTET ORSON WELLES logotype. Music Composed and Conducted byBURT BACHARACH
WILLIAM HOLDEN CHARLES BOYER PANAVISION” TECHNICOLOR® |
JEAN-PAUL BELMONDO ACOLUMBIA PICTURES RELEASE
GEORGE RAFT- JOnK HUSTON
and Co-Starring
PETER SELLERS
“starring AMONG OTHERS:
URSULA ANDRESS
SEE DAVID NIVEN
THE NEW WOODY ALLEN
JOANNA PETTET
JAMES BOND ORSON WELLES
? DALIAH LAVI
MOVIE! DEBORAH KERR
WILLIAM HOLDEN
CHARLES BOYER
JEAN-PAUL BELMONDO
GEORGE RAFT
JOHN HUSTON
TERENCE COOPER
BARBARA BOUCHET
GABRIELLA LICUDI
TRACY REED
TRACEY CRISP
KURT KASZNAR
CHARLES K. FELDMAN’S
ELAINE TAYLOR
ANGELA SCOULAR
CASINO ROYALE IS TOO MUCH... plus aBondwagon full of the most beauti' ful
and talented girls you ever saw!
‘
— the CASINO ROYALE
eme music playedin
the film by HERB ALPERT
and THE TIJUANA BRASS
and on the Colgems
L.P. Soundtrack Album.
<>
Ad No. 509—470 Lines—5 Cols. x 634 Inches
Also Available as Ad No, 606—678 Lines—6 Cols. x 8 Inches Also Available as Ad No. 806—1224 Lines—8 Cols. x 107/ Inches
| Jan no
Make love to 43 women! = WILLIAM HOLDEN
:
Send Indians on the warpath! | 5s RO
GEORGE RAFT
Ride in a flying saucer! JOHN HUSTON
Escape a South American revolution! TERENCE COOPER
Meet the daughter of Mata Hari! BARBARA BOUCHET
Pay off the pipers of Scotland! TRACY REED
Smash S.M.E.R.S.H. to smithereens! TRACEY CRISP
KURT KASZNAR
Take a naughty peek ELAINE TAYLOR
through the Iron Curtain! ANGELA SCOULAR
plus a Bondwagon full of the most beauti cat
and talented girls you ever saw
Break the bank at the Casino! Produced byCHARLES K.FELDMAN and JERRY BRESLER
Directed byJOHN HUSTON,
KEN HUGHES, VAL GUEST, ROBERT PARRISH, JOE McGRATH
Sereenplay byWOLF MANKOWITZ, JOHN LAW! MICHAEL SAYERS
Suggested bythe lan Fleming novel
Music Composed and Conducted by BURT BACHARACH
PANAVISION® TECHNICOLOR®
A COLUMBIA PICTURES RELEASE
© ¢
Columbia Pictures Hear the CASINO ROYALE
Corp. 1967 thememusic playedin
the film by HERB ALPERT
and THE TIJUANA BRASS
and on the Colgems
L.P. Soundtrack Album.
aa
ep
Page 5
CHARLES K. FELDMAN’S
CHARLES K. FELDMAN
presents
A FAMOUS ARTISTS PRODUCTION LTD
CASINO
Starring AMONG OTHERS:
URSULA ANDRESS L
ie IS MTUOOCH...
a WELLES FOR ONE
DALIAH LAVI
WILLIAM HOLDEN JAMES BOND!
CHARLES BOYER
JEAN-PAUL BELMONDO
GEORGE RAFT
JOHN HUSTON
and Co-Starring
GABRIELLA LICUD!
TRACY REED
TRACEY CRISP
KURT KASZNAR
ELAINE TAYLOR
ANGELA SCOULAR
plus a Bondwagon full
of the most beautiful and
talented giris you ever saw!
CASINO
ROYALE
IS TOO MUCH...
FOR ONE
JAMES BOND!
|
VE Mes
Page 6
GHARLES K.FELDMAN CHARLES K. FELDMAN'S
PETER SELLERS
x} ts CASI iNO ROYALE i
DAVID NIVEN
WOODY ALLEN IS TOO MUCH FOR ONE JAMES BOND!
JOANNA PETTET
ORSON WELLES
DALIAH LAVI
DEBORAH KERR
WILLIAM HOLDEN
CHARLES BOYER
JEAN-PAUL BELMONDO
GEORGE RAFT
JOHN HUSTON
TERENCE COOPER
BARBARA BOUCHET
GABRIELLA LICUDI
TRACY REED SEE THE NEW
TRACEY CRISP JAMES BOND MOVIE!
KURT KASZNAR
ELAINE TAYLOR
ANGELA SCOULAR
plus a Bondwagon full of the most
beautiful and talented girls you ever saw!
‘olu Pictures
Corp. 1967
Produced byCHARLES K.ELOMAN and JERRY BRESLER-Directed byJOHN HUSTON, KEN HUGHES, VAL GUEST ROBERT PARRISH, JOE McGRATH -Screenplay byWOLF MANKOWITZ (
JOHN LAW, MICHAEL SAYERS -Suggested bythe lan Fleming novel -Music Composed and Conducted byBURT BACHARACH -PANAVISION® TECHNICOLOR™ &COLUMBIA PICTURES RELEASE
WON
CASINO
ZA OO
MOTION PICTURE ASSOCIATION
<> ee RE
OVE
SEE
CASINO FOR ONE THE NEW c
ROYALE JAMES BOND! | JAMES BOND MOVIE! fix
ehllndbd i tedfl ‘a i Br
as —_ ou Se -.
Hear the CASINO ROYALE theme music played in the film _ HERB ALPERT and THE TIJUANA BRASS and on the Colgems L.P. Soundtrack Album. erUNA
Starring AMONG 0
CHARLES K. FELDMAN mm oeccvcsion0 PETER SELLERS -URSULA ANDRESS -DAVID WIVEN- WOODY ALLEN -JOANNA PETTET -ORSON WELLES -DALIAH LAVI- DEBORAH KERR -WILLIAM—
CHARLES BOYER - JEAN-PAUL BELMONDO - GEORGE RAFT - JOHN HUSTON-TERENCE COOPER- BARBARA BOUCHET -dapee..a Licuot - TRACY REED- TRACEY CRISP - KURT KASZNAR - ELAINE TAYLOR -ANGELA SCOULAR
Produced
byCHARLES KFELOMAN and JERRY BRESLER -Qirected
byJOHN HUSTON, KEN HUGHES, VALGUEST, ROBERT PARRISH, JOE McGRATH -Screenplay
byWOLFMANKOWITZ, JOHN LAW, MICHAEL SAYERS-Suggested by the lan Fleming novel Music Composed and Conducted byBURT BACHARACH -PANAVISION’ TECHNICOLOR’ & COL UMBIA PICTURES RELEASE
Page 7
| GHARLES &.FELDMAN CHARLES K. FELDMAN’S CHARLES K. FELDMAN
presents
ARTISTS PRODUCTION LTD
i e ELLERS
CASI NO ROYALE CASINO ROYALE
Starring AMONG OTHERS:
SELLERS
DAVID RIVEN MUCH FOR ONE JAMES BOND!
IS TOO URSULA ANDRESS
WOODY ALLEN 2. See
JOANNA PETTET DAVID NIVEN
ORSON WELLES WOODY ALLEN
DALIAH LAVI JOANNA PETTET
DEBORAH KERR ORSON WELLES
WILLIAM HOLDEN DALIAH LAVI
CHARLES BOYER
JEAN-PAUL BELMONDO DEBORAH KERR
GEORGE RAFT WILLIAM HOLDEN
JOHN HUSTON CHARLES BOYER
TERENCE COOPER JEAN-PAUL BELMONDO
BARBARA BOUCHET GEORGE RAFT
GABRIELLA LICUDI
TRACY REED JOHN HUSTON
TRACEY CRISP SEE THE NEW
and Co-Starring
theme
music played in
TRACY REED
| we im HERB ALPERT 3
| ando1
sn eT4TWUA BRASS
TRACEY CRISP
columbia Pictures
KURT KASZNAR
ELAINE TAYLOR
@ ANGELA SCOULAR
Produced byCHARLES K.FELOMAN and JERRY BRESLER -Directed byJOHN HUSTON, KEN HUGHES, VAL GUEST, ROBERT PARRISH, JOE McGRATH -Sereenplay byWOLF MANKOWITZ, plus a Bondwagon full
JOHN LAW, MICHAEL SAYERS-Suggested bythe lan Fleming novel-Music Composed and Conducted byBURT BACHARACH -PANAVISION TECHNICOLOR® ACOLUMBIA PICTURES RELEASE «=Sa of the most beautiful and
talented girls you ever saw!
CASINO
ROYALE
IS TOO MUCH...
FOR ONE
JAMES BOND!
IS TOO MUCH...
FOR ONE
JAMES BOND!
CHARLES K. FELDMAN’S
CASINO
ROYALE
CHARLES KK. FELDMAN PreBaM PovrioNLi
PETER SELLERS -URSULA ANDRESS eee
DAVID NIVEN -WOODY ALLEN The e ‘Casi
‘Casino Royale
JOANNA PETTET -ORSON WELLES nee en od
DALIAH LAVI- DEBORAH KERR meee
WILLIAM HOLDEN - CHARLES BOYER on Page 15 of this
JEAN-PAUL BELMONDO presshook also is
GEORGE RAFT -JOHN HUSTON available for theatre
TERENCE COOPER -BARBARA BOUCHET scorticlag:
GABRIELLA LICUDI- TRACY REED -TRACEY CRISP advertising:
KURT KASZNAR -ELAINE TAYLOR: ANGELA SCOULAR :
plus eee su of ve most ; Ad No. 408-628 Lines
b ti t t j !
raion ,oohfee cou nearamet ge a 4 Cols. x 11 1/4 Inches
KEN HUGHES, VAL GUEST, ROBERT PARRISH, JOE McGRATH - Screenplay by WOLF MANKOWITZ,
JOHN LAW, MICHAEL SAYERS - Suggested by the lan Fleming novel - Music Composed and and
Conducted by BURT BACHARACH - PANAVISION® TECHNICOLOR® ACOLUMBIA PICTURES RELEASE :
THE NEW
theain eyHERD ALPERT ond THE THUANA BRASS |(4 Ad No. 308—360 Lines JAMES BOND MOVIE!
and on the Colgems L.P. Soundtrack Album.
Page 8
CHARLES K. FELDMAN’S
CHARLES K. FELDMAN'S
CASINO
CASINO
‘CASINO - CHARLES K. FELDMAN’S
ROYALE
ROYALE
is
ROYALE
|
|
TOO MUCH
FOR IS TOO MUCH...
ONE FOR ONE JAMES BOND!
JAMES
BOND!
SEE
THE NEW
JAMES BOND MOVIE!
CHARLES K. FELDMAN
Starring AMONG OTHERS:
PANAVISION®TECHNICOLOR® |C=
PETER SELLERS ee nn C.PC.
Produced byCHARLES K FELDMAN and JERRY BRESLER KEN HUGHES, VAL GUEST, ROBERT PARRISH, JOE McGRATH
Directed byJOHN HUSTON, Screenplay byWOLF MANKOWITZ, JOHN LAW, MICHAEL SAYERS
EN HUGHES, VAL GUEST, ROBERT PARRISH, JOE MCGRATH Suggested bythe lan Fleming novel CHARLES K. FELDMAN’S
CASINO ROYALE
Soreenplay byWOLF MANKOWITZ, JOHN LAW, MICHAEL SAYERS Music Composed and Conducted byBURT BACHARACH
Suggested bythe an Fleming novel PANA/SON” TECHNGOLOR' COLUMBIA PCTURES RELEASE <>
THE NEW
Music Composed and Conducted byBURT BACHARACH
| : Hear the CASINO ROYALE
PANAVSION® TECHNICOLOR® @
theme music played in <a 33
A COLUMBIA PICTURES RELEASE |S
k _ JAMES BOND
Hear the CASINO ROYALE theme music played in | the film by HERB ALPERT
the film by HERB ALPERT and THE TIJUANA BRASS and THE TIJUANA BRASS. munca
and on the Colgems L.P. Soundtrack Album.
CS
Cc.ec,
CHARLES K. FELDMAN’S
CHARLES K. FELDMAN’S
CHARLES K. FELDMAN'S
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Page
14-FOOT HIGH
BOND GIRL!
The key "Casino Royale" advertising art has been reproduced in full
color—14 feet high and 22 feet long! Obtain it . . . mount it on
cardboard ... silhouette . . . and use it!
Mi Send this giant-sized display piece through main business, school
and shopping areas, carried by two or more ushers. Signs on ushers’
back carry picture, theatre and playdate information . . . and news-
paper photographers and television cameramen should be advised of the
gimmick in advance, so they can “cover” your “Casino Royale” girl!
M@ Post cutout figure atop theatre marquee, or on the side or front
facade of your building.
Mi Regular “Casino Royale” posters (see back cover of this pressbook)
may be similarly treated as cutout displays . . . for use in special loca-
tions, theatre lobby walls, store windows, etc.
This 14-foot litho is available as long as the supply lasts, for $3.00
apiece, to cover shipping charges, by writing direct to: Exploitation
Department, Columbia Pictures Corp., 711 5th Ave., New York,
N. Y. 10022.
FULL COLOR
DOOR PANELS
ME Back the panels with cardboard, silhouette Mi Offer the panels as prizes to college and
the figures and imprint theatre credits at the high school students in a sweepstakes contest,
bottom. Spot them on stairs as lobby standees to be presented at the end of the picture’s run.
and atop your marquee. Set up a store contest in which attractive
MA Have cut-out figures carried around town girls are dressed in costumes similar to those
by ballys and displayed at busy intersections. worn by the girls in the panels and have them
They also can be delivered to news, radio and photographed with their film counterparts for
TV personalities. planting on television and in the newspapers.
Mi The panels may also be made part of win- Use one of the girls, wearing a costume of
dow displays tieing in with a ‘Casino Royale’ iS TCO MUCH 1S TOO MUCH a “Casino Royale” girl, as a street bally and
promotion. FOR ONE JAMES BOND FOR ONE JAMES BOND have her call on all media contacts.
DEBORAH KERR MW Turn an inner lobby wall into a giant “Vote Your Favorite” display. Side of display carries the star’s names,
blown-up to appropriate size and separated by rules which run the length of the display. These then permit
WILLIAM HOLDEN patrons to vote their favorites, after seeing “Casino Royale.”
CHARLES BOYER Wi Run ribbons from the columnar billing at the side of a “Casino Royale” poster to stills showing the
JEAN-PAUL BELMONDO various stars in action.
GEORGE RAFT Wi Pressbook pages carry eight 1-col. star heads. These are for newspaper and program planting, of course,
but they also may be used in a distribution—street or store—which calls attention to the film. Print each
JOHN HUSTON
and Co-Starrin
1-col. star head in colored ink, on heavy colored stock for greater effectiveness. Under each cut might be a
TERENCE COOPER caption, like: “This is Peter Sellers, One of the 17 International Stars of ‘Casino Royale.’ Others are Ursula
Andress, David Niven, Woody Allen, Joanna Pettet, Daliah Lavi, Terence Cooper and Barbara Bouchet. Win
BARBARA BOUCHET Guest Tickets! Collect ’Em All!” Reverse side of card carries billing and playdate credits, co-operating mer-
chant message, etc.
GABRIELLA LICUDI
TRACY REED @ During production and afterwards, and especially now that the film is in release, “Casino Royale” has re-
ceived an enormous amount of magazine and newspaper publicity. Keep an eye open for current breaks; use
TRACEY CRISP them, along with earlier magazine articles, in out-front advance and current displays, as supplementary win-
KURT KASZNAR dow and tie-up display material, etc. Following are a few of the more recent national magazine breaks as well
ELAINE TAYLOR as others that have definitely been scheduled by editors.
ANGELA SCOULAR Glamour, February, 1967; Look, Nov. 16, 1966; McCall’s, Sept., 1966, Oct., 1966; Playboy,
pius a Bondwagon full Feb., 1967; Status, January, 1967. Scheduled magazine publicity includes Ladies Home Journal,
of the most beautiful and
April, 1967; Life, April issue; McCall’s, May issue; Saturday Evening Post, April 22.
talented girls you ever saw!
Page 12
‘CASINO ROYALE’ PAPERBACK BOOK PROMOTION!
New American Library, one of the largest publishers of paperback
books in the world, is backing engagements of "Casino Royale" via
local tie-ins with playdates of the picture and the promotion of their
newly-issued soft cover Signet Edition of lan Fleming's famous book.
Full credits and the special logo for the picture are featured promi-
nently on the front and back covers of the nationally-distributed first
James Bond 007 novel.
CASINO’ COMEDY
“Fight fair! Wait till lget my own pillow!”
CAPTION CONTEST
Many of the stills available at National
Screen Service, or even the scene mats shown
on the publicity pages of this pressbook, may
be used in a newspaper-sponsored ''gag cap-
tion" contest, with guest tickets or promoted
merchandise going for those judged the fun-
niest. Stunt might be varied, with numbered
still shown in theatre lobby and advance
patrons asked by a disc jockey or television
personality to write the captions for sub- Still No. 137
mission to him; on television, the stills might “Sorry, but your three minutes are up.”
also be shown.
Illustrated here are three of the many avail- “Decoded, the message reads:
able stills, with examples of the captions that where is the pen of my aunt?”
might be written. Still No. 141
Page 13
Merchandising Casino Royale’ BATHING BEAUTY
Much of your promotion of "Casino Royale" in local stores may be based on the phrase:
"'Royale' Treatment."' Copy for almost any article of merchandise may be adapted to fit,
such as: "You Deserve ‘Royale’ Treatment, etc," ''The 'Royale' Treatment for Fashion," "The
‘Royale’ Treatment for Your Hair,’ "' ‘Royale’ Treatment For Our Guests,'’ ete. Add credits.
Have local women's fashion and beauty shops install ''007 Royale Boutique"' departments or
windows, featuring clothing, bathing suits, make-up and hair-do's based on mod styles. A num-
ber of excellent stills for these tie-ins are available, such as: Still Nos. 47, 107, 146, 148, 149,
151, 153, 156, and 159. Remember, please, there can be real or implied endorsements with
these or any other ''Casino Royale" stills, except where clearly stated.
COLOR-IN MAT oe
girl in swirling-whirling
wild colors and patterns
ing of the "Casino Royale" advertising art. This mat might be used
in a variety of ways:
WE As a straight newspaper plant, as an imprint on super-market bags,
as a herald hand-out, placed under windshield wipers in shopping center
and other parking lots, etc.
HM As acollege newspaper contest, with VIP treatment to the students
(male and female) who turn in the best color-in jobs, as judged by the
cooperating paper’s editorial staff. Couple, of course, end up their even-
ing with guest tickets to “Casino Royale.”
B2 This outline drawing of the “Casino Royale” art might be photo-
statted upward and used in theatre lobby, with amateur painters apply-
ing different color designs daily. THEATRE IMPRINT
Order 4-Col. Mat No. Exploitation 1 (actual size, 72x 5‘) From National Screen Service
Page 14
‘CASINO ROYALE’ TV TREATMENT!
“Casino Royale'’ has received a considerable advance pre-selling newspaper, radio and magazine interviewers, etc. Moran concentrated
treatment, starting with Woody Allen's week-long stint in March, his activity on the way-out "new" Victorian fashions worn by David
sitting-in for Johnny Carson on the NBC-TV network Tonight Show. Niven as Sir James Bond. He was accompanied by two attractive
Among Woody's guests throughout the week were Ursula Andress, young women who displayed the fabulous feminine fashions worn in
another of the "Casino Royale" stars, and Burt Bacharach, composer the film by such stars as Ursula Andress, Joanna Pettet, Daliah Lavi,
and conductor of the music. Miss Andress also appeared on NBC-TV's Deborah Kerr, Barbara Bouchet and the 200 other international
Today Show; CBS-TV's What's My Line, and on the Merv Griffin Show. beauties seen in "Casino Royale."
Jim Moran, one of the nation's foremost publicists, during March This sort of advance pre-selling, on television, should help you in
and April undertook a cross-country tour in behalf of "Casino your campaign! Point up to program directors the interest and
Royale" — New York, Philadelphia, Boston, Toronto, Detroit, Chicago, attention accorded "Casino Royale" by their viewers . . . and see
San Francisco, Dallas and Washington, D. C. — introducing the film what else can be done to focus that interest and attention on your
to television and in-person audiences at every stop, meeting with picture and playdate!
Page 15
Peter Sellers David Niven
Peter Sellers’ masterly comedy There’s more to James Bond,
characterizations almost inevita- the original 007 super-spy crea-
bly have led him to what may tion of author Ian Fleming, than
very well be the crowning por- ever before. In fact, there are
trayal of his screen career, that more James Bonds, too. One of
of James Bond in Charles K. them is Sir James Bond, played
Feldman’s “Casino Royale.” The by David Niven in Charles K.
007 spy extravaganza at the.... Feldman’s “Casino Royale,” in
Theatre in Panavision and Tech- a bold departure from the suave,
nicolor, with 17 international tough image of the other Flem-
stars and some 200 Bond-chasing ing films. “Casino Royale,” with
girls, is a Columbia Pictures re- 17 international stars and some
lease. 200 beautiful Bond-chasing girls,
In “Casino Royale,” Sellers now is at the o€ 0s 0 6 Theatre in
appears as the world’s greatest Panavision and Technicolor as a
gambler who, because of his skill Columbia Pictures’ release.
at cards, passes as Sir James In putting their heads togeth-
Bond when such expertise is er or, more accurately, their
called for. To qualify for the tongues firmly in their cheeks,
James Bond impersonation Sel- Feldman and Jerry Bresler, the
lers assumes a number of other producers of “Casino Royale,” en-
guises and character changes. tered the realm of total fantasy
(Mat IA; Still No. 80) Peter Ursula Andress is the girl (Mat 1B; Still No. 55) Ursula to create Niven’s character of (Mat IC; Still No. 25) David
Sellers, with champagne glass he must convince he also can be Andress, as the world's richest Sir James. Sir James Bond is a Niven is Sir James Bond, first
and shoulder holster, practices one of the great lovers of the spy, is one of the 17 interna- cultivated man of the world who
of the 007's, who comes out of
world. exercises on a Chippendale me-
to be one of the James Bond There is no secret behind Sel-
tional stars in Charles K. Feld- retirement to show a slew of
chanical muscle builder. Where
007's in Charles K. Feldman's lers’ success, outside of hard
man's ''Casino Royale,"’ Colum-
he once was eager to be wherever other James Bonds how to op-
"Casino Royale." The exuberant work at his job. His fame comes bia Pictures release in Panavision the action was, he now has erate, in Charles K. Feldman's
spy spoof is a Columbia Pictures from his ability to project him- and Technicolor. The entertain- grown nonchalant about spy ac- spy spoof, "Casino Royale," Co-
release in Panavision and Techni- self into the personality of a ment has several James Bonds, tivities. Counter - espionage is lumbia release in Panavision and
color with |7 international stars, character. In the same way he 17 international stars and 200 out; he prefers to grow black Technicolor. Also present, some
200 international beauties. once set out to make a career of international beauties. roses in comfortable retirement. 200 international beautis.
“voice cartoons” on his zany And as for Sir James’ dress,
“Goon Show” on British radio, it is resplendent if somewhat ec-
Daliah Lavi
lor and Angela Scoular plus a
Joanna Pettet bondwagon full of beautiful and
talented girls. “Casino Royale”
was directed by John Huston,
Joanna Pettet has moved from stars include Deborah Kerr, Wil- Ken Hughes, Val Guest, Robert Seductive Daliah Lavi is “The Royale,” the James Bond 007
dramatic roles like Kay, wife of liam Holden, Charles’ Boyer, Parrish and Joe McGrath and Detainer,”’ a girl with special super-spoof in Panavision and
a sadistic writer in “The Group,” John Huston, George Raft and produced by Feldman and Jerry counter - spy techniques in Technicolor at the ..... Theatre.
and the rebellious daughter of Jean-Paul Belmondo. Bresler. Charles K. Feldman’s “Casino The Columbia Pictures release
a German general in “The Night at the eseeee Theatre boasts 17
of the Generals.” Now she is international stars and some 200
completely zany as Mata Bond, Bond-chasing beauties.
(Mat IF; Still No. 122) Woody Miss Lavi, who has had some
the unpredictable illegitimate
daughter of Mata Hari and Sir
Allen is Jimmy Bond, jealous earlier screen acquaintance with
James Bond, played in the film nephew and would-be imitator Mata Hari-type roles, slipped
by David Niven, in Charles of suave, super-spy Sir James easily into her role as a devast-
K. Feldman’s exuberant James Bond, in Charles K. Feldman's ating secret agent who tangles
Bond 007 super-spoof for Colum- spectacular "Casino Royale," hilariously with both five foot,
bia Pictures’ release at the...... Columbia Pictures! release in three-inch Woody Allen, and six-
Theatre in Panavision and Tech- foot, three-inch Terence Cooper,
Panavision and Technicolor with
nicolor. two of the film’s several James
17 international stars and some Bonds.
Admittedly quite a drastic
200 international beauties. After she made an exciting im-
transformation for Miss Pettet
but, she says, “I loved every pact on the motion picture indus-
minute of it. It was the best fun try as “The Girl’ in Richard
ever. I’m in my Siamese temple, Brooks’ “Lord Jim,” which
studying, surrounded by Budd- brought her international star-
hist monks; suddenly Sir James dom, Daliah essayed the first of
appears. I don’t know who he is her spy roles with Dean Martin
but he wants me to go to Berlin in “The Silencers.” Subsequently,
to help him—and there I must she appeared in “The Spy with
join the Mata Hari School of a Cold Nose.”
Dancing, which is, of course, a Also starred with Miss Lavi,
spy school. The whole thing is a Allen and Cooper in “Casino
take-off on a take-off.” Royale” are Peter Sellers, Ursu-
Joanna came to motion pic- la Andress, David Niven, Joanna
tures from the theatre. English- Pettet, Orson Welles and Bar-
born, she grew up in Canada and (Mat IE; Still No. 48) Joanna bara Bouchet. Guest stars in the
studied drama in New York Pettet as Mata Bond, daughter (Mat 1H; Still No. 119) Daliah screen romp include Deborah
where she obtained a role in the of Mata Hari and Sir James Lavi plays ''The Detainer,"’ one Kerr, William Holden, Charles
comedy, “Take Her, She’s Mine” Bond, is one of the I|7 interna- of the girls James Bond tangles Boyer, John Huston, George Raft
which had a long Broadway run. tional stars in Charles K. Feld- with in Charles K. Feldman's and Jean-Paul Belmondo.
Joanna played the lead on tour. "Casino Royale," new Columbia Featured in the Famous Art-
man's spy spoof, ''Casino Roy- ists Production are Gabriella Li-
Starred with Niven and Miss Pictures release in Panavision
ale,’ suggested by the lan Flem- cudi, Tracy Reed, Tracey Crisp,
Pettet in “Casino Royale” are and Technicolor. Since there are
Peter Sellers, Ursula Andress,
ing novel. The Columbia Pictures Kurt Kaszner, Elaine Taylor and
release, in Panavision and Tech- several 007's, Daliah, and some Angela Scoular plus a_ bond-
Orson Welles, Daliah Lavi,
Woody Allen, Terence Cooper nicolor, has several James Bond 200 other international beauties, wagon full of beautiful and tal-
and Barbara Bouchet. Guest 007's. are kept pretty busy! ented girls.
Page 16
Deborah Kerr
There probably is no nicer or
more respected person in show
business than Deborah Kerr. And
it was because of this positive
image that Deborah’s life is
“saved” in Charles K. Feldman’s
“Casino Royale,” the James Bond
007 entertainment at the.......
Theatre in Panavision and Tech-
nicolor with 17 international
stars and 200 international beau-
ties.
In “Casino Royale,” ’ a Colum-
bia Pictures’ release, Miss Kerr
plays an “anti-Bond” character
whose assignment is to kill Dav-
id Niven, one of the film’s sev-
eral James Bonds. When “Casino
Royale” crew members heard
that director John Huston had
scheduled Deborah for an hilari-
(Mat 2F; Still No. 137) David Niven as Sir James Bond, the original ous, albeit grisly, end they plead-
(Mat 2G; Still No. 99) Thousands of dollars and the fate of nations
007, learns he had a real wrong number in Ursula Andress, in this ed with the eminent director-
actor to spare her. They felt that are at stake in this gambling sequence in Charles K. Feldman's
scene from Charles K. Feldman's exuberant "Casino Royale," "Casino Royale." Peter Sellers, centered, as one of the James
audiences would find Deborah's
Columbia Pictures release in Panavision and Technicolor. The two death unacceptable. Bond 007's in the film, confronts Orson Welles as arch-criminal Le
are among the 17 international stars of the film, which has several Huston agreed and killed Deb- Chiffre in the Columbia Pictures release in Panavision and Tech-
James Bonds and some 200 international beauties. The man with orah’s death scene, not Deborah. nicolor. 17 international stars and 200 international beauties are
the gun is a henchman. Huston presumably had a more involved in its goings-on.
persuasive reason than Deborah’s
very real reputation. In addition
to directing a portion of “Casino
Royale,” Huston plays M, head
of the British Secret Service,
boss of all the film’s James
Bonds—and Deborah’s husband.
Co - starred with Deborah,
Niven and Huston in “Casino
Royale” are Ursula Andress,
Joanna Pettet, Daliah Lavi, Or-
son Welles, Woody Allen, Terence
Cooper and Barbara Bouchet.
Guest stars also include William
Holden, Charles Boyer, George
Raft and Jean-Paul Belmondo.
Featured in the Famous Art-
ists Production are Gabrielle
Licudi, Tracy Reed, Tracy Crisp,
Kurt Kaszner, Elaine Taylor and
Angela Scoular plus a bondwag-
on of beautiful and talented girls.
Orson Welles
(Mat 2H; Still No. 27) Nightgowned David Niven as Sir James Orson Welles is back on the (Mat 2A; Still No. 129) Woody Allen as Jimmy Bond, nephew of
Bond, the original 007, obviously did not expect a midnight visit screen working his old magic. Sir James Bond 007, discusses counter-espionage with David Niven
from lovely Deborah Kerr, in this scene from Charles K. Feldman's One of the world’s outstanding as his uncle, and Barbara Bouchet as Miss Moneypenny, secretary
"Casino Royale," extravagant new Columbia Pictures release in magicians who gave countless to the head of the British Secret Service. It's a scene from Charles
Panavision and Technicolor. As the original 007 in a film replete magic shows for the armed forc-
K. Feldman's "Casino Royale,"' Columbia Pictures release in Pana-
with James Bonds, Niven most certainly would have doffed his es during the war years, Welles
vision and Technicolor with |7 international stars and 200 inter-
nightcap to the lady! is one of the 17 international
stars of Charles K. Feldman’s national beauties.
“Casino Royale,” the super-spec- AE ET RTI BELEN IIL LE EEE IIS ESE LE ELE TINE RISE EE SERMONS LE EDR A SNE,
Page 17
COLUMN ITEMS
According to those who know—the 17 international stars of
Charles K. Feldman's "Casino Royale,'' Columbia Pictures release
in Panavision and Technicolor—this new James Bond 007 super-
spoof was filmed, as David Niven says, "in much the same way
that General Groves made the atom bomb." No one was allowed
to see any more of the script than concerned him alone, and no
one knew what the others were doing or how they related to each
other. Niven, as Sir James Bond, is the link for the action and the
other James Bonds in "Casino Royale" which, claims the distin-
guished actor, one of the screen's most sophisticated comedians, is
"the only spy film | know that was actually made by spies."
*
His role as Sir James Bond, one of the several James Bonds in
Woody Allen is five-foot, three
Charles K. Feldman's "Casino Royale," in Panavision and Techni-
Ever since Ursula Andress,
one of the world’s most beautiful inches, bespectacled, hilariously color at Te 2... jc. Theatre, marks David Niven's 8Ist starring
women, achieved instant stardom “beset” by the entire world and, role. During filming of the Columbia Pictures’ release, Niven was
by emerging from the sea clad probably, the most unlikely of
all personalities to play James
asked how he had managed to remain as one of the screen's top
in the briefest of bikinis in an
early vintage James Bond film, Bond. But Allen does play the international stars. "One doesn't remain a star by the films one
other beautiful girls have leapt super-agent or, rather, his neph- makes," he said, "but by the films one doesn't do.”
at the chance to duplicate her ew Jimmy Bond, in Charles K. * * *
surge to screen success. Feldman’s “Casino Royale,” the
Ursula liked her previous gigantic 007 super-spy spoof
The powerful impact registered by Terence Cooper, who plays
James Bond association so well suggested by Ian Fleming’s first one of the several James Bonds in Charles K. Feldman's "Casino
she is one of the 17 international novel on the super-sleuth. Filmed Royale,"' the 007 entertainment in Panavision and Technicolor for
stars now in the biggest James in Panavision and Technicolor,
Bond 007 entertainment extra- “Casino Royale” is now at the
Columbia Pictures’ release, is illustrated by the following anecdote
vaganza of them all, Charles K. BAe Gas Theatre with 17 interna- about him:
Feldman’s “Casino Royale,” a tional stars, some 200 beautiful After Feldman tested Cooper for the part of 007 and signed
Columbia Pictures’ release at girls and a number of James
Thee ences Theatre in Panavi- Bonds — including Jimmy — for him to a seven-year contract, he summoned the actor for a test
sion and Technicolor. Appearing them to chase or to escape from. with a young actress being considered for scenes with Peter Sellers
with Ursula also are some 200 Never at a loss for words and who also been signed to play one of the James Bond roles in
beautiful Bond-chasing women certainly not one to let an op-
including such other stars as (Mat IL) Daliah Lavi as "The De- "Casino Royale."
portunity for a bon mot pass,
Joanna Pettet, Daliah Lavi and tainer'’ and Woody Allen as Woody Allen bluntly declares: The test was for the girl but Feldman wanted Cooper to work
Barbara Bouchet. Jimmy Bond, nephew of Sir “In ‘Casino Royale,’ I play with her, feeding her lines and, incidentally, rehearsing his own role.
The girls in “Casino Royale” James Bond, are among the 17 James Bond. For the first time, The test was made and shown to Sellers in the projection room the
come from such varied countries international stars of Charles K. the public is going to have a truly
as United States, India, Canada, Feldman's "Casino Royale." virile James Bond. Women sense
next day. Sellers immediately called the producer, who interpreted
Australia, Ghana and the British in me a willingness to be violent. the quick reaction as the approval he wanted.
Isles. And if you look at me in the "Never mind the girl,’ said Sellers. ''Tell me, who is that young
The leader of the Fang girls right light, you can’t fail to see
in “Casino Royale” is Tracy Reed I’m sexy.”
actor? He's like a young Gregory Peck!"
who, several years ago, made * * *
Self-confidence is a pre-req-
considerable impact with her
uisite in acting; modesty is a
Angelica Huston stepped into the breach and helped out her
performance in “Dr. Strange-
Woody Allen trade-mark. famous father, John Huston, during filming in Ireland of Charles
love.” Peter Sellers, who played
multiple roles in that film, now K. Feldman's "Casino Royale," the James Bond 007 extravaganza
OFFICIAL BILLING
CHARLES K. FELDMAN »- 100%
Page 19
CASINO ROYALE
CHARLES K. FELDMAN’S
, =
CHARLES K.FLORIAN
CASINO ROYALE
WILLIAM HOLDEN
CHARLES BOYER
JEAN PAUL BELMONDO
GEORGE RAFT
JOHN HUSTON
TERENCE COOPER
BARBARA BOUCHET
KURT KASZNAR
ELAINE TAYLOR
ANGELA SCOULAR
CHARLES FELOMAN JARYBRESER- JOHNHUSTON, KEN HUGHES ROBERT PARIS, OE McGATH, VAL GES WF MAMOWT JH LAW ICHAEL SAYERS cian oa
een plas a sore ie ot
eeNDiay soed henntiful sonttalented
girtsyor aversaw!
24-SHEET
KOS ae 0d Se ar é :
byBURT BACHARACH PANAVISION ” TECHNICOLOA * ACIRUMIBLA PACTURES RELEASE
novelWhic
bytheanFemung
6-SHEET —
ae? ea
andJERRY BRESLER Owected
byCHARLES KFELOMAW
Produced byWOLF MADKDWATZ, JOHNLAW.MICHAEL SAYERS Suggested
JOEMcGRATR. VALGUEST Scremoniay
byJOHN RUSTON, NEN MUGHES, ROBERT PARAISH.
mer CASINO
CHARLES K. FELDMAN’S 3-SH EET
erie ROYALE
wom
URSULA ANDRESS
wt ACCESSORIES
bream wries H.. + 24 SHEET » SLIDE
WiLLi FOR ONE ° SIX SHEET « BIGHT 11x 14's
JEAN PAUL ey | ao ¢ THREE SHEET e TRAILER
GEORGE RAFT ¢ ONE SHEET ay fae
JOHN HUSTON BOND! t .
TERENCE COOPER e TEASER TRAILER (type)
BARBARA BOUCHET TEASER TRAILER e 40x60, 24x 60,
ee | (scenes) 24x82, 30x40
krac aisha tama ors » STILL SETS
ANGELASCOULAR e CUTOUTS (set of 5) ee ebie ehh
lobb + i
sive GOW ale: ee
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© TY TRAILERS
@ INSERT CARD newspaper planting)
PRINTED IN U. S. A.
PRESSBOOK INSERT
M
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A
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tilple K
Because it has a
Bond-wagon f
ull of the
-90rgeous girl
s you saw
In Life, Look and Playboy Because L’ Express
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PINS 100 moret
“MONUMENTAL! 2
hk HELLZAPOPPIN CIRCUS! sayy tiseBigg:
THE CRAZIEST, FUNNIES “athe Dajy nil
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esoe
NO RO YA LE aie ne pu
Hear the CA SI ;
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CHARLES K. FELDMAN orosons saszicrs: PETER SELLERS *URSULA ANDRESS - DAVID NIVEN * WOODY ALLEN
JOANNA PETTET * ORSON WELLES ° DALIAH LAVI - DEBORAH KERR * WILLIAM HOLDEN * CHARLES BOYER
JEAN-PAUL BELMONDO ° GEORGE RAFT * JOHN HUSTON * TERENCE COOPER - BARBARA BOUCHET - GABRIELLA LicuDI
TRACY REED ¢ TRACEY CRISP ¢ KURT KASZNAR ¢ ELAINE TAYLOR * ANGELA SCOULAR «@ Produced byCHARLES KFELOMAN and JERRY BRESLER Directed byJOHN HUSTON. KEN HUGHES,
‘VALGUESTJOEMGRATH
ROBERTABALSHs Seen
byWOLF MANKOWITZ JOHN LAW, MICHAEL SAYERS Sugest bythe an fningnol «Music byBURT BACHARACH PANAUIION TECHNICOLOR™ ACOLUMBIA PICTURES RELEASE
Ad No. 516—1006 Lines—5 Cols. x 14!/2 Inches
Page 2
Hif
iM
ee
CHR
di
1
international
stars anda
| Bond-wagon
full of the
gorgeous Ad No. 225—210 Lines
girls 2 Cols. x 7!/y Inches
you Saw In
life,
Look and
Playboy
— plus é
100 more! fees wv
PANAVISION” TECHNICOLOR® - A COLUMBIA PICTURES RELEASE Ko}
[ Hear the CASINO ROYALE theme music played inthe film by HERB ALPERT and THE TIJUANA BRASS.
» Page3
JAMES BOND 007 CASINO ROYALE
IS THE #1 SENSATION ACROSS THE NATION!
This fact is highlighted in:
e A NEW One-Sheet! e All NEW Radio Spots!
e A NEW 30 x 40! e All NEW Television Trailers!
e A NEW 40 x 60!
e All-purpose SNIPES for other poster and lobby material!
Order these accessories from your National Screen Service exchange.
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ey RES 5
“CASINO ROYALE’
iS a very funny
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: Crowther
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iN; a | “IT’S S:
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“GRANDLY
& ! IT’ My), LAUNCHED!
Because it nie e Piotous and
was photographed a 1!”= S| ‘romantic!
in seven different : —e¥ BN ,
countries! : a. eS
STARRING AMONG OTHERS:
_ JOANNA PETTET » ORSON WELLES * DALIAH LAVI DEBORAH KERR + WILLIAM HOLDEN ° CHARLES BOYER
| JEAN-PAUL BELMONDO - GEORGE RAFT - JOHN HUSTON - TERENCE COOPER - BARBARA BOUCHET © GABRIELLA LicuDI
TRACY REED -TRACEY CRISP -KURT KASZNAR- ELAINE TAYLOR « ANGELA SCOULAR Piduced byCHARLES X.F£LOMAN and JERRY BRESLER Directed tyJOHNHUSTON, EN HUGHES. ROBERT PARRISH, JOF MAT
VAL GUEST + Screenplay byWOLF MANKOWITZ, JOHN LAW, MICHAEL SAYERS Suggested bythe lan Fleming novel Music byBURT BACHARACH PANAVISION” TECHNICOLOR®
ACOLUMBIA PICTURES RELEASE. an |“‘3ha'twe ‘tuuana erase snd'on tne Getter: Seockrenanees
Hear
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Page 4
Hli
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CHARLES K. FELDMAN’'S
Ad No. 224—98 Lines—2 Cols. x 3!/, Inches Ad No. 226—76 Lines—2 Cols. x 234 Inches
Page 5
JAMES BOND 007
CHARLES K. FELDMAN'S
“CASINO ROYALE
is the “1 sensation™&
across the nation!”
and Co-Starring
Page 6
New Mercury Recording
Of ‘Casino Royale’ Tune!
Tommy Ambrose, one of today’s top recording stars, has made a
‘Casino Royale’ vocal for Mercury Records which that company
is pushing extensively. Go after disc jockeys, music and record
stores, Use disc as contest prize, etc.!
_<<
All advertising material in this pressbook, as well as all Picture Association of America. All inquiries on this pro-
other newspaper and publicity material referred to <<QR 35> cedure may be addressed to: Director of Code for
therein, has been approved under the Standards for wonoxrcrarassocuox Advertising, Motion Picture Association of America,
OF AMERICA
Advertising of the Code of Self-Regulation of the Motion 522 Fifth Avenue, New York, New York 10036.
Exhibitors are urged to make the new seal (shown above), and what it stands for, known to the public and
the press. Retain the seal in your approved ads. Display the seal in your lobby. Run the special trailers
on your screen. Information and display kits are available from National Screen Service.
PRINTED IN U.S. A.
PRESSBOOK INSERT
NOTE!
Supplementary
alvertising
Shown here
CHARLES K. FELDMAN'S
vasbe CASINO
eel ROYALE
is for use IS TOO MUCH...
nrior to re) ae).|3
eee JAMES BOND!
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of
‘Casino Royale.’ BECAUSE ph ass
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Pages 5-11
CHARLES K. FELDMAN oresonts::::::: PETER SELLERS -URSULA ANDRESS -DAVID NIVEN -WOODY ALLEN
_ JOANNA PETTET- ORSON WELLES --DALIAH LAVI-DEBORAH KERR- WILLIAM HOLDEN- CHARLES BOYER
| JEAN PAUL BELMONDO -GEORGE RAFT-JOHN HUSTON -TERENCE COOPER -BARBARA BOUCHET q
| GABRIELLA LICUDI -TRACY REED TRACEY CRISP -KURT KASZNAR-ELAINE TAYLOR -ANGELA SCOULAR
| Produced byCHARLES K.FELOMAN and JERRY BRESLER- Directed byJOHN HUSTON, KEN HUGHES, AL GUEST ROBERT PARRISH, JOE McGRATH- Screenplay byWOLF MANKOWITZ JOHN LAN, MICHAEL SAYERS-Suggested bythe lan Fleming novel-Music Composed and Conducted byBURT BACHARACH
PANINISION* TECHNICOLOR® ACOLUMBIA PICTURES RELEASE [HeartheCASINO ROYALE theme music playedinthe film by HERB ALPERT'and THE TIJUANA BRASS,and on theColgems L.P. Soundtrack Album.
Twiggy, today's top British model whose American visit attracted watching Twiggy in her television special, guess what Twiggy was
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Starring
AMONG OTHERS:
PETER SELLERS
URSULA ANDRESS
DAVID NIVEN
WOODY ALLEN
JOANNA PETTET
ORSON WELLES
DALIAH LAV «<
DEBORAH KERR
AND CO-STARRING
WILLIAM HOLDEN
CHARLES BOVER
JEAN-PAUL BELMONDO ;
GEORGE AFT
JOHN HUSTON
| TERENCE COOPER °
GUEST STARS
| BARBARA BOUCHET
babriela iu f
TracyReed
Tracey Crisp
Kurt Kasra &
Flaine Taylor
Angela Scoular
plus a Bondwagon
full of the most beautiful
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PRODUCED BY
CHARLES K. FELDMAN & JERRY BRESLER
DIRECTED BY JOHN HUSTON,
VAL GUEST, KEN HUGHES,
ROBERT PARRISH, JOE McGRATH
SCREENPLAY BY WOLF MANKOWITZ,
JOHN LAW, MICHAEL SAYERS
SUGGESTED BY THE IAN FLEMING NOVEL
MUSIC COMPOSED & CONDUCTED £.,.
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GET WITH
I THE GORGEOUS
7H iN JAMES BOND GIRLS
CASINO St
YOU SAW IN LIFE,
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Columbia Pictures
Corp. 1967
CZ2.*.\Ss
\o.eZ77
Page 2
— _—-— ~~~ mee uve qinewnwewenniy SO vd MY eke Matt | Sy Ee Me OW Ie BOO WwEe we
CASINO ROYALE 7
GET WITH THE GORGEOUS JAMES BOND GIRLS
YOU SAW IN LIFE, LOOK AND PLAYBOY!
=: PE HELE --u
CHARLES K. FELDMAN oresons 022225 URSULA ANDRESS -DAVID WIVEN -WOODY ALLEN
JOANNA PETTET- ORSON WELLES -DALIAH LAVI-DEBORAH KERR- WILLIAM HOLDEN: CHARLES BOYER
JEAN PAUL BELMONDO -GEORGE RAFT- JOHN HUSTON -TERENCE COOPER -BARBARA BOUCHET
GABRIELLA LICUDI- TRACY REED TRACEY CRISP+KURT KASZNAR -ELAINE TAYLOR +ANGELA SCOULAR °° °°"Szztscrtctite orton and talented girls you ever saw!"
Page 3
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Page 4
CHARLES K. FELDMAN'S JAMES BOND 007
NOTE! “CASINO |
Supplementary ROYALE
IS A VERY FUNNY
advertising PICTURE, and no two
ways about it!”’
shown here —New Yorker Magazine
and on
Pages 6-11
iS for use
after your
“GRANDLY LAUNCHED! Riotous and
opening of romantic!”’ —Bosley Crowther, New York Times
Page 5
CHARLES K. FELDMAN’S
— L'Express, Paris
London, Scotland and points East and West to enclose his completely Brobdingnagian
burlesque on the crazy cult of Bond! The film is grandly launched with ‘in’ jokes and
sas
se
ai
_ outlandish gags and a cast of so many, at least 14 of whom are ranking stars, that the
__ screen appears to be a demonstration of the population explosion at its peak.”
— Bosley Crowther, New York Times
_ “CASINO ROYALE IS A VERY BIG AND VERY FUNNY piece of tom-foolery, you won’t
want to do without!” —Cosmopolitan Magazine
PANAVISION®TECHNICOLOR®
® ACOLUMBIA PICTURES RELEASE
CLI LS
Al PZ,
Sedat ptrord
—_—r
Page 6
JAMES BOND 007
CHARLES K. FELDMAN’S
m O74)
/ [oR (0)
/:\ 82
IS AVERY FUNNY PICTURE,
and no two ways about it!’
— Brendan Gill, The New Yorker Magazine
eres micraneansecuanen
STARRING AMONG OTHERS:
CHARLES K. FELDMAN ess ~" PETER SELLERS - URSULA ANDRESS -DAVID NIVEN -WOODY ALLEN uest Stars
JOANNA PETTET -ORSON WELLES.-DALIAH LAVI-DEBORAH KERR- WILLIAM HOLDEN- CHARLES BOYER
JEAN PAUL BELMONDO -GEORGE RAFT- JOHN HUSTON -TERENCE COOPER -BARBARA BOUCHET
GABRIELLA LICUDI -TRACY REED TRACEY CRISP >KURT KASZNAR ¢ELAINE TAYLOR - ANGELA SCOULAR
Produced byCHARLES K FELDMAN and JERRY BRESLER -Directed byJOHN HUSTON, KEN HUGHES, VAL GUEST, ROBERT PARRISH, JOE McGRATH -Screenplay byWOLF MANKOWITZ, JOHN LAN, MICHAEL SAYERS Suggested bythelan Fleming nove
Music Composed and Conducted byBURT BACHARACH -PANAVISION® TECHNICOLOR” ACOLUMBIA PICTURES RELEASE |Hear the CASINO ROYALE theme music played in the film by HERB ALPERT
and THE TIJUANA BRASS and on the Colgems L.P. Soundtrack Album.
All advertising material in this pressbook, as well as all Picture Association of America. All inquiries on this pro-
other newspaper and publicity material referred to <<e03> cedure may be addressed to: Director of Code for
therein, has been approved under the Standards for sors moTuRE assocttion Advertising, Motion Picture Association of America,
Advertising of the Code of Self-Regulation of the Motion 522 Fifth Avenue, New York, New York 10036.
Exhibitors are urged to make the new seal (shown above), and what it stands for, known to the public and
the press. Retain the seal in your approved ads. Display the seal in your lobby. Run the special trailers
on your screen. Information and dispay kits are available from National Screen Service.
Page7
2
seeeanereceoh some ena ren
ee eee
on on * “se anete
= ateces
’ “AVERY ) (“AVERY
| FUNNYPICTURE, NUTTIEST| =BIGAND| STECTACULAR
and a2outwo+ :t!”’
ways
: ras VERY ___BEL LYLAUGH!”
: —Hollywood Citizen-News .
‘A SPECTACULAR SPOOF
DwectedbyJOHN HUSTON, KEN HUGHES,
AOBERT PARRISH. JOE MCGRATH, VAL GUEST
Screenplay
byWOLFMANKOWITZ.
Page 8
CHARLES K. FELDMAN’S
“AVERY
CONTINUOUS =| NUTTIEST ~=BIGAND
BELLY LAUGH!” | ‘Bond | |pYRRY
—Hollywood Citizen -N iece of tomfoolery
. —! pe FLICK : you won’t want
EVER to do without!”
CHARLES K. FELDMAN FI i M F D i7 Cosmopolitan Magazin
Starring AMONG OTHERS:
mui
JEAN-PAUL BELMONDO
| BURSTING WITH BONDS!”| Fata
GEORGE RAFT
JOHN HUSTON
TERENCE COOPER
BARBARA BOUCHET
GABRIELLA LICUDI
TRACY REED
TRACEY CRISP :
KURT KASZNAR hé IT’S
ELAINE TAYLOR 3
ANGELA SCOULAR
Produced byCHARLESKFELOMAN ad JERBYBRESLER [AU G T S
DvectedbyJOHN HUSTON, KEN HUGHES,
ROBERT PARRISH, JOE McGRATH, VAL GUEST
Srey byWOLF MANKOIT ALL
JOHN LAW, MICHAEL SAYERS “o—Wy
Suggested
bythelanFleming novel ron antic | ]%
Music
byBURT BACHARACH ae THE Way!
PANAWISION®TECHAICOLOR” @
ACOLUMBIA PICTURES RELEASE —Bosley Crowther, —Cue Magazine .
New York Times 3
Hear the
CASINO ROYALE
theme music
played in the film
by HERB ALPERT
n THE
and
TIJUANA BRASS
and on the
Colgems L.P.
Soundtrack Album.
Page 9
CHARLES K. FELDMAN'S
JAMES BOND 007 |
“CASINO ROYALE
is laughs
_ all the way !”’
—Cue Magazine
PANAVISION" TECHAICOLOR”
ACOLUMBIA PICTURES RELEASE
: CHARLESK.FELDMAN'S
Col x2 Inches
Ad No. I! 1—31 Lines
“CASINO
JAMES BOND 007
ROYALE
IS AVERY
r CHARLES K. FELDMAN’S
FUNNY PICTURE,
| awe =10),|omelo rae
ry-V\", and no two
“CASINO ROYALE ways about it!”
ge
is laughs allthe —Cue
way !”
Magazine CHARLES K. FELDMAN
PETER ‘SELLERS
URSULA ANDRESS
DAVID NIVER
WOODY ALLER
JOANNA PETTET
ORSON WELLES
DALIAH LAVI
DEBORAH KERR
WILLIAM HOLDEN
; CHARLES BOYER
ieee t JEAN-PAUL BELMONDO
CHARLES K. FELDMAN GEORGE RAFT
;a teilces JOHN HUSTON
aat ANDRESS TERENCE COOPER
BARBARA BOUCHET
WOODYHIVEN
DAVID ALLEN Produced by CHARLES K FELOMAN and JERRY BRESLER
| Directedby JOHN HUSTON. KEN HUGHES
JOANNA PETTET | ROBERTPARRISH, JOEMoGRATH, VAL GUEST
ORSON WELLES Screenplay byWOLF MANKOWITZ
BALIAH LAV | JOHN LAW. MICHAEL SAYERS
ACen Suggested bythe Lan Fleming novel
DEBORAH KERR Music by BURTBACHARACH
WILLIAM HOLDEN PANAVISION" TECHNICOLOR
CHARLES BOYER TURES
JEAN-PAUL BELMONDO >
=
GEORGE RAFT
JOHN HUSTON acne
TE
TERENCE COOPER CASINO ROYALE
theme music
BARBARA BOUCHET ° played
by HEREin ALPERT
the film
cre.
a? oo TUUANA Brass
Produced byCHARLESKFELOMAN and JERRY BRESLER Fcc LP.
ected byJOHN HUSTON, KEN HUGHES, Soundtrack Album.
OBERT PARRISH. NE McGRATH, VAL GUEST
Screenplay byWOLF MANKOWITZ,
SOHN LAW, MICHAEL SAYERS
Sage stedbythelan Flemuag nove! a
Music byBURTBACHARACH
PAMAVISION” TECHAICOLOR™
rcumuarcueseins ), E> Ad No. 221—252 Lines—2 Cols. x 9 Inches
a Nas 8 HR ee ee ee ey
“LAUGHS ALL THE WAY!”—Cve “ONE SPECTACULAR CONTINUOUS BELLY LAUGH!”2— Hollywood REVIEW QU OTES
CHARLES K. FELDMAN’S JAMES BOND 007
SHOWN AT LEFT
CASINO ROYALE
“AVERY FUNNY PICTURE, and no two ways about it!”—The
ew Yorker
PETER URSULA DAVID WOODY ARE CONTAINED
“GRANDLY LAUNCHED! ROMANTIC AND RIOTOUS!” - SELLERS ° ANDRESS * NIVEN * ALLEN
ON AD MAT 220
“A SPECTACULAR SPOOF, BURSTING WITH BONDS!”
_,i+.
Rotate quotes daily for
emer, HEAR HERB ALPERT & TIJUANA BRASS ORIGINAC30
SouND TRACK ALBUM ON COLGEMS RECORD maximum impact.
Page 10
: A BONDWAGON
FULL OF THE GORGEOUS
JAMES BOND GIRLS YOU
SAW IN LIFE, LOOK
“GRANDLY LAUNCHED!
RiotousandRomantic!”
CHARLES K. FELDMAN ssn: 2° PETER SELLERS - URSULA ANDRESS -DAVID NIVEN -WOODY ALLEN
JOANNA PETTET -ORSON WELLES -DALIAH LAVI-DEBORAH KERR-WILLIAM HOLDEN: CHARLES BOYER
JEAN PAUL BELMONDO -GEORGE RAFT-JOHN HUSTON -TERENCE COOPER -BARBARA BOUCHET{, (@)
GABRIELLA LICUDI-TRACY REED TRACEY CRISP KURT KASZNAR -ELAINE TAYLOR -ANGELA SCOULAR
Pel CSL an ESLER ee JT HST ES WLS, REET SHE EHS byWO MATT, LA, CEL UES Sgt yb Feige
40 x 60 REVIEW POSTER
The enthusiastic New Yorker Magazine review of "Casino Royale" is reprinted on this special
40 x 60 Review Poster . . . available from National Screen. Use it in your advance lobby and out
front, and as the central art in still displays. Plant poster, too, wherever the "in" crowd gathers —
college soda shops and restaurants, Student Union rooms, libraries, etc.
Page ||
‘CASINO ROYALE’ GIRL
DOMINATES BROADWAY
Here's how Loew's Capitol in New York used two of the spectacular
22'-long, lithographed ''Casino Royale" Bond Girls atop its three-
sided marquee—looking up and down Broadway!
CAPITOL THEATRE
LOBBY and FRONT
DISPLAYS
Shown here, the colorful
overhead boards of
Loew's Capitol. Above,
facing the street, an
adaptation of Ad No.
. ! 413. At right, the Capi-
: | tol's overhead return.
CASING ROYALE
1S TOO MUCH... JAMES BOND! i
‘ROYAL’ LINES
GO AROUND
THE BLOCK!
PRINTED IN U. S. A.
Scanned from the United Artists collection at the
Wisconsin Center for Film and Theater Research,
with support from Matthew and Natalie Bernstein.
http://wcftr.commarts.wisc.edu
MEDIA
HISTORY
DIGITAL LIBRARY
www.mediahistoryproject.org