Concept Paper
Concept Paper
Concept Paper
SOCIAL CHANGE
◦A concept paper is a document
used to convince a panel of
potential funders to help a
product, program, or service
become a reality.
FIVE ELEMENTS OF A
CONCEPT PAPER
1.Introduction
◦Guide Question
◦1. Who are the target audience, users, and
collaborators of this advocacy website?
Step 3: Designing and Copywriting
for ICT Projects
◦ Guide Questions
◦ In terms of content
◦ 1. What guidelines will you put out to guide the users on
what and how they can contribute to the website?
◦ 2. What mission statement will you use? What about a
tagline? Will you use one?
◦ 3. What sections will you include?
◦ 4. Will you upload forms such as: registration forms,
calendar of events, and list of artwork.
◦ In terms of design
◦ 1. How will you design the website? Which platform will
you use? What colors will you use? What font?
◦ 2. Will you include background music? In what format
will you upload them?
◦ 3. Will you include videos? What kind of videos? What
editing software will you use?
◦ 4. Will you include photos? In what format will you
upload them? Do you need to edit the photos?
◦ 5. What kind of content would encourage or motivate
you to participate in a call to action?
◦ In terms of value
◦ 1. What do you think will motivate the intended
audience to participate in this website?
◦ 2. In the case of the sample solution aforementioned,
do you think the following points will help sustain their
interest?
◦ a. ease in communication enabled by ICT?
◦ b. access to material and empowering support for the art and
culture based creative outputs?
◦ 3. If so, how do you incorporate these points into the
design and content of your website and place the
community in the digital map so to speak?
Step 4: Develop and construct your group’s ICT
advocacy project, which is based on the context
of your local community.