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    Why We Choose The Two-Wheelers Segment?

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    NIRBHAY KUMAR

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    Why We Choose The Two-Wheelers Segment?

    Uploaded by

    NIRBHAY KUMAR
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    Afm

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    Why We Choose The Two-Wheelers Segment?

    Uploaded by

    NIRBHAY KUMAR

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Why we choose the two- wheelers segment?

    Globally the two- wheelers market is expected to show some impressive CAGR because as
    an increasing as the utilization of the two- wheelers in quick delivery and short distance has
    been increasing which leads to make good penetration of two- wheelers in the global market.
    Here, some of the major finding which shows strong relationship why to choosing two
    wheelers and how it will affect the market in coming years.
     A survey on two-wheelers shows that almost half of Indians households having the
    47% household own either scooter or the motorcycle. In this survey in India is on the
    sixed position on holding the two-wheelers in a household. (Source: Times of India)
     In 2023, the size of the world market for two-wheelers was US$ 130.0 billion. The
    market will expand at a compound annual growth rate (CAGR) of 6.58% from 2024
    to 2032, when it reaches US$ 230.7 billion. (Source: IMARC)
     Consumer shifting to two-wheelers from the four-wheelers because it offers a blend of
    market stability, development potential, competitive dynamics, regulatory effects, and
    technology advancements with concern with the rising population and limited natural
    resources.
     The growing middle-class population, rising disposable incomes, better road
    infrastructure, fuel efficiency demands, convenient agility in crowded areas, and the
    globally adoption of electric and hybrid technologies for sustainability in the long run.

    Why we have selected companies like Hero MotoCorp and TVS Motor
    Company in the two-wheeler segment is based on several key factors?

     Market Share: Hero MotoCorp have the market share of 32.25% and TVS Motor
    Company having the market share of 13.56% based on total two wheelers sales in
    India in 2023.
    Hero MotoCorp is still the dominant market leader in India, and it already captured
    the 50% share in the domestic motorcycle market.
     Growth strategy: Hero MotoCorp company frequently launches products, scheduled
    every 3 to 4 quarters which helps them to keep the brand fresh and gain the customer
    loyalty and fostering sustained interest.
     Future Plans: Hero MotoCorp plan to step up in electric in 2024 by launching three
    electric scooters — in 'mid', 'affordable', and 'business-to-business (B2B)' segments.
     Whereas TVS wider its electric two-wheelers range and more focusing on expanding
    the sales infrastructure by increasing production capacity by 25000 units per month
    with the launch of coming series of product.
     Diverse Product Portfolio: Hero MotoCorp and TVS Motor Company provide a
    large selection of motorcycles, scooters, and other two-wheeler models to meet the
    needs of various market niches which brings two of them more visible as well as
    dominant in the market with compared to other players.

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