Abf Researxch Consultants

ABF CONSULTING COMPANY
LIMITED
“Empowering the world of researchers"
THE BUSINESS PLAN

(2023-2026)
DRAWNED BY
ABF CONSULTING
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Legal Page
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by ABF CONSULTING COMPANY
LIMITED in this business plan is confidential; therefore, reader agrees not to disclose it without the express
written permission of ABF CONSULTING COMPANY LIMITED.
It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential
in nature, other than information which is in the public domain through other means and that any disclosure or
use of same by reader, may cause serious harm or damage to ABF CONSULTING COMPANY LIMITED
Upon request, this document is to be immediately returned to ABF CONSULTING COMPANY LIMITED
___________________ Signature
___________________Name (typed or printed)
___________________Date
This is a business plan. It does not imply an offering of securities.
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Table of Contents
1.0 Executive Summary . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . ……. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
1.1 Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ……. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
1.2 Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ……. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
1.3 Keys to Success . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . ……. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
2.0 Company Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . ……. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
2.1 Company Ownership . . . . . . . . . . . . . . . . . . .. . . . . . ……. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
2.2 Start-up Summary . . . . . . . . . . . . . . . . . . . . . .. . . . . . ……. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
2.3 Company Locations and Facilities . . . . . . . . . . . . . . . …... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
3.0 Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …... . . . . . . . . . . . . . . . . . . . . 10
3.1 Service Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …... . . . . . 11
3.2 Competitive Comparison . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …... . . . . 12
3.3 Sales Literature . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …… . . 14
3.4 Fulfillment . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …... . . . . . . . . . . . . . 14
3.5 Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …... . . . . . . . . . . . . . . . . . . . . . 14
3.6 Future Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …... . . . . 14
4.0 Market Analysis Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …... . . . . . . . . . . 15
4.1 Market Segmentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …... . . . . 15
4.2 Target Market Segment Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....... . . . . . . . . . . . . . . . 17
4.3 Service Business Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ….... . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
4.4 Competition and Buying Patterns. . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18
5.0 Strategy and Implementation Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ……. . . . . . . . . . . . ... . . . 18
5.1 Competitive Edge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
5.2 Sales Strategy. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . …. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
5.2.1 Sales Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …... . . . . . . . . . . . . . . . . . .21
5.3 Milestones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …... . . . . . . . . . . .. . . . . . . . . . .22
6.0 Management Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ……. . . . . . . . . . 23
6.1 Organizational Structure . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . ……. . . . . . . . . 23
6.2 Management Team . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ……. . . . . . . . . . . 24
6.3 Personnel Plan . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . ……. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
7.0 Financial Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ...… . . . . . . . . . . . . 25
7.1 Start-up Funding. . . . . . . . . . . . . . . . . . . . . . .... . . . . . . . . . . . . . . . . . . . . . . …………… . . . . . . . . . . . . . 26
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7.2 Break-even Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ……. . . . . . . . . . . . . . . . . . . 28

7.3 Projected Profit and Loss . . . . . ……. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
7.4 Projected Cash Flow . . . ……. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
7.5 Projected Balance Sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ……. . . . . . . . . . . . . . . . . . . . 33
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LIMITED
Empowering the world of researchers
1.0 Executive Summary
ABF Consulting is a global provider of research design, program evaluation, and statistical
consulting. Our business is to support academics, corporates, medical/health, and nonprofits
and researchers in research designing, data collecting, analyzing, and reporting efficient and
accurate research.
ABF Consulting provides expert consulting with the goal of empowering the world of
researchers through education and communication during all aspects of the research process.
ABF Consulting are experts in research, statistics and project management. ABF Consulting
provide services and training in a variety of areas, including, but not limited to research
design, custom database and survey programming, survey development, sampling design, e-
mail lists, online data collection, project implementation, monitoring and evaluation,
qualitative research services, univariate and multivariate statistical analyses, and report
writing.
ABF Consulting provide services and expertise that ensure the most detailed and correct
view of data. Our team work with to develop a customized package of services that will meet
research needs. In addition, ABF Consulting help clients to develop research designs and
protocols using measures and subsequent data analyses that clarify, target, and produce
answers to the research questions. ABF Consulting are equipped to meet research needs to
ensure that project is a success.
This business plan has been created on the basis of three years of statistical consulting,
market research, qualitative research services, research development and grants services,
project implementation and impact evaluation. Data conclude the size and growth of the
market and geographical segments, customer needs, perception, and buying behavior trends
have been on the upswing, and are expected to continue in this trend for the next three years.
ABF Consulting feels that it is able to fill the hole in the marketing niche, and will benefit
from operations beginning in March, Year 1.
Note: All figures within this plan are in the Tanzania Shillings, and reflect the currency
exchange rate of $1 = Tsh 2310.
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Copyright © ABF Consulting, LTD. 2023-2028 All rights reserved.

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Highlights
HIGHLIGHTS
700,000,000
600,000,000
600,000,000
500,000,000
500,000,000
400,000,000
400,000,000
300,000,000 300,000,000 300,000,000
300,000,000
200,000,000
200,000,000
150,000,000
100,000,000
100,000,000
0
2023 2024 2025
SALES GROSS MARGIN NET PROFIT
1.1 Objectives
ABF Consulting’s objectives are to make an equal and fair profit in the business- to-business
(B2B) and business-to-consumer (B2C) marketing services industry.
This goal is to be reached by attaining the numbers presented in the Sales Forecast and Financial
Plan topics.
1. Sales of Tsh 300,000,000 million in 2023 and Tsh 600,000,000 million by 2025.
2. Gross margin higher than 70%.
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3. Net income more than 10% of sales by 2023.


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1.2 Mission & Vision

ABF Consulting offers companies, Academia, government institutions, nongovernment
organizations (NGO), Medical / Health, and individuals reliable, high-quality, and cost-effective
consulting services for various purposes.
ABF Consulting is a global provider of research and statistical consulting. Our experienced
statistical consultants strive to not only present with accurate results, but to ensure that clients
understand the analytic techniques utilized to obtain those results. We are equipped to meet
research needs to ensure that your project is a success.
Mission
To provide complete, reliable & high-quality research for the world development.
Vision
To be the center for empowering researchers in the world.
1.3 Keys to Success
1. Excellence in fulfilling the promise--completely confidential, reliable, trustworthy

expertise and information.
2. Developing visibility to generate new business leads.
3. Leveraging from a single pool of expertise into multiple revenue generation opportunities:
statistical consulting, market research, monitoring and evaluation and project
implementation.
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2.0 Company Summary
ABF Consulting is a global provider of research design, project implementation, program

evaluation, and statistical consulting. Our business is to support academic, corporate,
medical/health, and nonprofit researchers in designing, collecting, analyzing, and reporting
efficient and accurate research.
Our company provides expert consulting with the goal of empowering researchers through
education and communication during all aspects of the research process. Our Masters-level
consultants are experts in research, project management and statistics. We provide services
and training in a variety of areas, including, but not limited to research design, custom
database and survey programming, survey development, sampling design, e-mail lists, online
data collection, univariate and multivariate statistical analyses, impact evaluation and report
writing.
We provide services and expertise that ensure the most detailed and correct view of data. Our
team will work to develop a customized package of services that will meet research needs. In
addition, we will help to develop research designs and protocols using measures and
subsequent data analyses that clarify, target, and produce answers to the research questions
accurately. Our consultants are equipped to meet research needs to ensure that project is a
success
2.1 Company Ownership

ABF Consulting is a privately owned company owned by Mr. Abdallah Omar Hamad as an
investor and Mr Fadhil Chiwanga as Managing Director of the company.
2.2 Start-up Summary

Total start-up expense (including legal costs, registration, logo design, stationery, office
lease, laptops and desktops, office furniture, costs Tsh Million 20,000,000 Tsh and this will
be an initial cash to handle the first few months of consulting operations as sales and
accounts receivable play through the cash flow. The details are
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Table: Start-up
Start-up
Requirements
Start-up Expenses
Legal Tsh 50,000

Furniture’s Tsh 8,000,000
Laptops 2 Tsh. 2,300,000
Tablets 2 Tsh 1,000,000
Registration + Business License Tsh 1,000,000
Website Tsh 1,000,000
Bank Account Tsh 100,000
Phone & Telephone Tsh 500,000
Brochures Tsh 300,000
Insurance Tsh 300,000
Others
Total Start-up Expenses Tsh. 20,000,000

Total Requirements Tsh. 20,000,000
Total Investment Tsh. 20,000,000
Total Capital Tsh. 20,000,000
Total Capital and Liabilities Tsh. 20,000,000
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Start-up
Start-up Costs
25,000,000
20,000,000
15,000,000
10,000,000
5,000,000
0
Expenses Assets Investment Loans
Start-up Costs
2.2 Company Locations and Facilities
The initial office will be established in a-quality office space in Dar es Salaam "the highest
growth city in East Africa".
3. Services
ABF Consulting is a provider of research and statistical consulting. Our business supports
corporate, nonprofit, academic, and medical researchers in research design, statistical analysis,
trainings, and the reporting of efficient and accurate research. ABF Consulting strive not only
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present with accurate results, but to ensure that clients understand the analytic techniques utilized
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to obtain those results.

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ABF Consulting equipped to meet research needs to ensure that project is a success.
Statistics can be used as a powerful tool in today’s world as a navigation system for
understanding and presenting research. It uses trends to tell you where you’ve been, where you
need to go, and even show some insight on how to get you there.
ABF Consulting, we provide numerous ways to help support the path to success. Whether that
may be designing a survey with the most accurate data, collecting data from web-based or paper
surveys, supporting with analyses of data, reporting the numbers in tables and charts, or having
one of our experts assist in editing the fine grammar details of the project.
Our skilled staff can help to put mind at ease and steer through the maze of all things statistical.
We have experience in all phases of the research process and are proficient at guiding clients to
the right services.
3.1 Service Description

We provide services on
(a) Consultancy
1. Dissertation Coaching & Services

2. Data Collection
3. Quantitative & Qualitative Research Services
4. Research Design
5. Statistical Analysis
6. Survey Design
7. Impact Evaluation
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8. Program Implementation
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9. Data Analytics & Data Visualization

10. Defense Preparation

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11. Editing Services

12. Market Research
12. Research Development & Grant Services
13. Statistical Sampling
(b) Short Courses/Training

14. Comprehensive Data Analysis Training Using SPSS
15. Comprehensive Data Analysis Course Training Using STATA
16. Data Analysis and Visualization Training Using Microsoft EXCEL
17. Comprehensive Research Methodology Course
18. Qualitative Research Methodology Course
19. Comprehensive Course on Monitoring and Evaluation
20. Using Data to Improve Programmes: A Course on Data Interpretation and Data Use for HIV
and TB Programme
21. Scientific Report Writing Course
3.2 Competitive Comparison

The competition comes in several forms:
1. The most significant competition is no consulting at all, companies choosing to do
statistical consulting, impact evaluation and project management in-house. Their own
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managers do this on their own, as part of their regular business functions. Our key
advantage in competition with in-house development is that managers are already
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overloaded with responsibilities, they don't have time for additional responsibilities in
new market development or new channel development.

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ABF Consulting can approach alliances, vendors, and channels on a confidential basis,
gathering information and making initial contacts in ways that the corporate managers
can't.
2. The high-level research consulting: Data Vision, Tanzania Research Experts (RET), etc.
These are essentially generalists who take their name brand research consulting into
specialty areas. Their other very important weakness is the research consulting structure
that has the partners selling new jobs, and inexperienced associates delivering the work.
We compete against them as experts in our specific fields, and with the guarantee that our
clients will have the top-level people doing the actual work.
Companies choosing to do statistical consulting, impact evaluation, and project implementation,

will seek ABF Consulting to deliver the following value creations:
Statistical Consulting/Market Researchers/Project Implementation/Impact Evaluation:

 Improved communication
 Access to new markets
 Broader products offering
 Lower cost of doing business
 New ways of adding value
Technology Providers/Manufacturers:
 Lower cost of sales
 Access to niche markets
 Better cost of identification
New business models (outsourcing alliances)
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Individual Clients:
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 Immediate delivery
 More frequent updates
 Access to more products and services
 Better pricing

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3.3 Sales Literature
The business will begin with a general company brochure establishing the positioning. This
brochure will be developed as part of the start-up expenses. Literature and mailings for the initial
market forums will be very important.
3.4 Fulfillment
1. The key fulfillment and delivery will be provided by the principals of the business. The real
core value is professional expertise, provided by a combination of experience, hard work, and
education (in that order).
2. We will turn to qualified professionals for freelance back-up in research consulting, impact
evaluation and project implementation, which are areas that we can afford to subcontract without
risking the core values provided to the clients.
3.5 Technology
ABF Consulting will maintain the latest Windows and Macintosh capabilities including:
1. Complete e-mail facilities on the Internet, CompuServe, and Apple link, for working with
clients directly through e-mail delivery of drafts and information.
2. Complete Installation of SPSS, STATA, R Statistics, E-VIEWS, CSS, HTML, JAVA,
MATLAB, Microsoft Excel, CSPro and NVIVO for data analysis, analytics and data collection.
3. Complete desktop publishing facilities for delivery of regular reports, project output reports,
research materials, and market research reports.
3.6 Future Services

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In the future, ABF Consulting will broaden the coverage by expanding into coverage of
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additional markets (e.g., all of East Africa, Africa, and the world) and additional product areas
(e.g., telecommunications and technology integration). We are also studying the possibility of
newsletter or electronic newsletter services, or perhaps special on-topic reports.

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4.0 Market Analysis Summary

Tanzania especially Dar es Salaam area is a middle-class area, counting more than 6 million
residents. There are about more businesses across the city, the boom in the area is primarily in
response to new business and employment.
With continued growth in the area, opportunities to serve across Tanzania will increase.
ABF Consulting will provide its services to Corporates, Non-profit, Academics and to Medical
researchers in research design, statistical analysis, and reporting of efficient and accurate
research. We estimate that over 90 percent of our clients will be both government and private
agencies who are
(a) Corporate like Market research, logistics
Projects for industry clients include, but are not limited to market research, banner table
creation, data collection, customer and employee survey design and creation, program
evaluation, project implementation, market analysis, and business applications.
(b) Medical / Health like Community, health, hospitals

Our statistical consultants can help with survey design; chart reviews; data management;
conducting audits of data, analyses, and findings; transcriptions; meta-analytic reviews;
advanced statistical methodologies; and beyond.
(c) Non-profit like Charitable, scientific, faith-based

From research design, program evaluation, survey design, data collection, statistical
analysis, and publication, our consulting team is prepared to address your needs from
local to global.
(d) Academia like Students, faculty, departments

Assist in research in any content area with manuscript preparation, grant proposals,
program evaluation, editing and formatting, various types of statistical analyses, and
defense preparation.
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ABF Consulting will be focusing on statistical consulting, impact evaluation and project
implementation in providing numerous ways to help support project on path to success.
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4.1 Market Segmentation
The groups of potential customers for ABF Consulting are, in order of importance:
1. Corporates like Market research, logistics
2. Medical / Health like Community, health, hospitals
3. Small Businesses
4. National (Regional) Government Offices
5. Academics like Students, faculty, departments
6. Non-profit like Charitable, scientific, faith-based
Table: Market Analysis

Market Analysis
2023 2024 2025
Potential Customers Growth
Corporates 40 100,000,000 150,000,000 180,000,000

Medical / Health 10 50,000,000 80,000,000 90,000,000
Small Businesses 10 40,000,000 60,000,000 80,000,000
National Government 10 50,000,000 90,000,000 100,000,000
Offices
Academics 10 30,000,000 60,000,000 70,000,000
Non-profit 20 30,000,000 60,000,000 80,000,000
TOTAL 300,000,000 500,000,000 600,000,000

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Market Analysis (Pie)
SALES
13%
8%
42%
13%
13%
13%
Corporates Medical/Health Small Businesses

National Government Offices Academics Non- Profit
4.2 Target Market Segment Strategy
As indicated by the previous chart and table, ABF Consulting must focus on
corporations, medium companies, small businesses, medical/health, national government
offices and academics customers in Tanzania, East Africa and the global market; which
will be the core of profits.
4.3 Service Business Analysis

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The following companies are major players in Tanzania research and market research
consulting business:
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1. Research Experts of Tanzania (RET)

2. Data Vision
3.
4.
5.

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4.4 Competition and Buying Patterns

Recent analysis indicated that research consultant costs (in Tsh/man-hour). This analysis is
based on the assumptions that the local senior consultants' salaries have increased by 25%.
This is because the Tanzanians skilled manpower market offers best salaries. To take
advantage of this situation, ABF Consulting utilizes Tanzania resources for serving both
national, global and regional markets.
Currently, the closest specialized businesses dealing with research/statistical consulting in
Dar es Salaam are many. ABF Consulting location will be at Makumbusho, Dar es Salaam
and will offer better services. ABF Consulting is a global provider of research design,
program evaluation, project implementation and statistical consulting.
ABF Consulting business is to support academic, corporate , health,
and nonprofit researchers in designing, collecting, analyzing, and reporting efficient and
accurate research.
However there are many research firm in Tanzania but the quality of our service is no match
for the other main competitors that we have identified in Tanzania
Competitors We have ,they don’t have They have ,we don’t have
ABF Consulting concept faster ,and better services , Slow and unqualified
specialized professionals, professionals
accurate and convenient
Better location and skilled
staff
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5.0 Strategy and Implementation Summary

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ABF Consulting will focus on four statistical consulting, impact evaluation and project
implementation market segments as follows:

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(a) Corporate like Market research, logistics

Projects for industry clients include, but are not limited to market research, banner table
creation, data collection, customer and employee survey design and creation, program
evaluation, project implementation, market analysis, and business applications.
(b) Medical / Health like Community, health, hospitals

Our statistical consultants can help with survey design; chart reviews; data management;
conducting audits of data, analyses, and findings; transcriptions; meta-analytic reviews;
advanced statistical methodologies; and beyond.
(c) Non-profit like Charitable, scientific, faith-based

From research design, program evaluation, survey design, data collection, statistical analysis,
and publication, our consulting team is prepared to address your needs from local to global.
(d) Academia like Students, faculty, departments

Assist in research in any content area with manuscript preparation, grant proposals, program
evaluation, editing and formatting, various types of statistical analyses, and defense
preparation.
ABF Consulting will do the following to customers and ongoing growth.

 Emphasizing results
 Building a relationship-oriented business
 Focusing on target markets
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5.1 Competitive Edge

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The most unique benefit that ABF Consulting offers research/statistical consulting,
impact evaluation and project implementation. Our business supports corporate,
nonprofit, academic, and medical researchers in research design, statistical analysis, and
the reporting of efficient and accurate research.

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ABF Consulting strive to not only present with accurate results, but to ensure that
understand the analytic techniques utilized to obtain those results. We are equipped to
meet research needs to ensure that project is a success.
5.2 Sales Strategy

ABF Consulting will make a significant profit through consulting and professional
training in research, impact evaluation and project implementation. The company will see
profit within the first year by helping clients in research design, statistical analysis, grants
proposal writing, qualitative and quantitative research services, data collection, data
analytics and visualization, dissertation coaching and services, professional trainings, and
the reporting of efficient and accurate research. The company expects to double its
clientele every six months, for the first 18 months.
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SALES BY YEARS
600,000,000
500,000,000
400,000,000
300,000,000
200,000,000
100,000,000
0
2023 2024 2025
Qualitative & Quantitative Research Services Project Implementation

Impact Evaluation Statistical Consulting

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5.2.1 Sales Forecast
ABF Consulting expects to start in March 2023, with a strong advertisement base across
the country. The core business will be in research, project implementation, impact
evaluation in research design, statistical analysis, trainings, and the reporting of efficient
and accurate research and our permanent clients will be a corporate, non-government
organizations, academics and medical researchers. Based on this, we should be able to
obtain and manage and increase in sales. Consistent efforts made by ABF Consulting
based on the marketing plan will drive enough opportunities to our customers and
ongoing growth.
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Sales Monthly:
SALES MONTHLY
400,000,000
350,000,000
300,000,000
250,000,000
200,000,000
150,000,000
100,000,000
50,000,000
0
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Statistical Consulting Qualitative & Quantitative Research

Project Implementation Impact Evaluation

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5.3 Milestones
Our detailed milestones are shown in the following table and chart. The related
budgets are included with the expenses shown in the projected Profit and Loss
statement, which is in the financial analysis that comes in Chapter 9 of this plan.
Milestones
Business plan
Logo design
Registration
+ Business
22
License
Office
Page
Location
Rent/Leasing
Furniture’s
Office
Equipment’s
Others
Feb Mar Apr May Jun July Aug Sept Oct Nov Dec Jan
Table: Milestones
Milestones
Milestone Start Date End Date Budget Manager Department
Business 05/02/2023 15/02/2023 -
plan
Logo design 17/02/2023 25/02/2023 50,000 Manager Finance
Registration Manager Finance
+ Business 20/02/2023 27/02/2023 800,000
License
Rent/Leasing 20/02/2023 27/02/2023 6,000,000 Manager Finance
Furniture’s 20/02/2023 28/02/2023 7,000,000 Manager Finance
Website 20/02/2023 28/02/2023 1,000,000 Manager Finance
Buying
Laptops (2) 20/02/2023 28/02/2023 4,000,000 Manager Finance
and Desktop
(4)
Buying 20/02/2023 28/02/2023 1,000,000 Manager Finance
Tablets (2)
Others
TOTAL 20,000,000
6.0 Management Summary

The initial management team depends on the founders themselves, with 3 workers. As
we grow, we will take on additional consulting help, plus graphic/editorial, sales, and
marketing.
6.1 Organizational Structure

Our management is expected to use resources wisely, operate profitably, pay debts,
and abide by laws and regulations.
23
Our management philosophy is based on teamwork, responsibility, and mutual

Page
respect. People who works at ABF Consulting would be part of our team because we
operate in an environment that encourages creativity, diversity, growth, and
performance.
Mr. Fadhili Chiwanga and Mr. Abdallah Omar Hamad will manage the affairs of the
company.
6.2 Management Team

The ABF Consulting requires a very high level of statistical, research, project
management experience and expertise, which means that it will not be easily lever
gable in the common consulting company mode in which workers and partners run
the business and make sales, while associates fulfill. Both workers and partners will
necessarily be involved in the fulfillment of the core business proposition, providing
the expertise to the clients. The initial personnel plan is still tentative. It should
involve 3-5 partners or consultants, one strong editorial/graphic person with good
staff support, one strong marketing person, an office manager, and a secretary.
Later, we add more partners, consultants, and sales staff.

LIMITED
6.3 Personnel Plan
The following table is the personnel plan for ABF Consulting, research consulting
company. The personnel plan reflects the need to bolster our capabilities to match our
positioning.
The ABF Consulting will have the following staff:
 General Manager/Statistian
 Finance and Marketing Manager
 Project Manager
 Economist
24
Page
Our company provides expert consulting with the goal of empowering the world of
researchers through education and communication during all aspects of the research
process. Our Master-level consultants are experts in research and statistics.
We provide services and training in a variety of areas, including, but not limited to
research design, custom database and survey programming, survey development,
sampling design, e-mail lists, online data collection, univariate and multivariate
statistical analyses, and report writing.
We provide services and expertise that ensure the most detailed and correct view of
your data. Our team will work with you to develop a customized package of services
that will meet your research needs. In addition, we will help you to develop research
designs and protocols using measures and subsequent data analyses that clarify,
target, and produce answers to the research questions you face. Our consultants are
equipped to meet your research needs to ensure that your project is a success
ABF Consulting will be open Monday to Saturday from 08:00 AM to 16:00 PM but
in Saturday will be open from 08:00AM to 12:00 PM.

LIMITED
Our team will operate effectively only by using alternative work schedules that take
into account the busiest periods of the day.
Day Begin End time Hours

time (PM) worked
(AM)
Monday 08:00 16:00 8 Hours
25
Tuesday 08:00 16:00 8 Hours

Wednesda 08:00 16:00 8 Hours
Page
y
Thursday 08:00 16:00 8 Hours
Friday 08:00 16:00 8 Hours
Saturday 08:00 12:00 4 Hours
Sunday OFF OFF NONE
7.0 Financial Plan

Our financial plan is based on conservative estimates and assumptions. We will need
initial investment to make the financials work and the company need fund from the
financial institutions
We can minimize risk factors by:
(a) Obtaining initial capitalization of the company to sustain operations through
year one
(b) Developing a strong customer base through aggressive marketing
(c) Creating strong community ties and involvement
According to our conservative estimates, ABF Consulting is expected to maintain

a healthy financial position over the next three years. The following plan outlines
the financial development of our company. The business will be initially financed
by a Tsh. 20,000, 000 which is a total capital investment of Tsh 20,000,000.
The financial picture is quite encouraging. ABF Consulting does not foresee a debt
situation.

LIMITED
The company does expect to be able to take some money out as dividends. The
owners don't take overly generous salaries, so some draw is appropriate.
7.1 Start-up Funding

After spending several days searching for a convenient location, the owners
26
decided to lease a commercial space in Dar es Salaam. The start-up capital will be
used for legal expenses, resources & equipment, and other materials, insurance,
Page
rent/lease, promotion, business sign, and inventory on hand at start-up, as detailed

in the company summary section of this plan. The numbers in the start-up and the
start-up funding tables are meant to reflect these estimates. The purpose of this
business plan is to project the business.
The funds provided by the financier will be used to buy resources and equipment
and to cover the start-up expenses.
Our cash-flow analysis demonstrates the company's ability to repay the loan and
meet the interest payment obligations, while maintaining adequate liquidity and
generating positive cash flow, and sufficient cash reserves for unforeseen future
events.
We have estimated total start-up costs of Tsh 20,000,000. The numbers in the
start-up and the start-up funding tables are meant to reflect these estimates. The
company capital will be Tsh 20,000,000
Mr. Abdullah Omar Hamad and Mr. Fadhil Hassan Chiwanga, as co-owners, will
finance the company a start-up capital amount of Tsh 20,000,000. The purpose of
this business plan is to project the business growth.

LIMITED
Table: Start-up Funding

Start-up Funding
Start-up Expenses Tsh 20,000,000
Start-up Assets 0
Total Funding Required Tsh 20,000,000
27
Assets
Page
Non-cash Assets from Start-up 0

Cash Requirements from Start-up 0
Additional Cash Raised 0
Cash Balance on Starting Date 0
Total Assets 0
Liabilities and Capital
Liabilities
Current Borrowing 0
Long-term Liabilities 0
Other Current Liabilities (interest-free) 0
Total Liabilities 0
Capital
Planned Investment
Owner 0
Investor 0
Additional Investment Requirement 0
Total Planned Investment Tsh 20,000,000
Total Capital Tsh 20,000,000
Total Capital and Liabilities 0
Total Funding Tsh 20,000,000

LIMITED
7.2 Break-even Analysis

ABF Consulting break-even data is presented in the chart and table below.
Table: Break-even Analysis

28
Page
BREAK-EVEN ANALYSIS
200000000
180000000
160000000
140000000
120000000
100000000
80000000
60000000
40000000
20000000
0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00
00, 00, 00, 00, 00, 00, 00, 00, 00, 00, 00, 00, 00, 00, 00, 00, 00, 00, 00,
,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0
10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 170 180 190
Break-even Analysis
Table: Break-even Analysis
Break-even analysis
Monthly Revenue Break-even 100,000,000
Assumptions
Average Percent Variable Cost
Estimated Monthly Fixed Cost 8,000,000

LIMITED
7.3 Projected Profit and Loss

The following table and chart shows the projected Profit and Loss for ABF
Consulting. The majority of our operating expenses are the owner's payroll,
29
benefits and taxes. The second largest category is marketing and promotion,
Page
necessary for establishing brand recognition and generating business, as a start-up.

We expect to be profitable in the first year of operations, with profits increasing
over the next three years, as we establish and increase our customer base.
The following table and charts show the projected profit and loss for three years
Chart: Profit Monthly
Monthly Profit
160,000,000
140,000,000
120,000,000
100,000,000
80,000,000
60,000,000
40,000,000
20,000,000
0
Month Month2 Month Month Month Month Month Month Month Month Month Month
1 3 4 5 6 7 8 9 10 11 12
Monthly Proft

LIMITED
Chart: Profit Yearly

30
Page
Profit Yearly
700,000,000
600,000,000
500,000,000
400,000,000
300,000,000
200,000,000
100,000,000
0
2023 2024 2025
Profit Yearly
Table: Profit and Loss
Profoma Profit and

Loss 2023 2024 2025
Sales 300,000,000 500,000,000 600,000,000

Direct Cost 20,000,000 30,000,000 50,000,000
Other 0 0 0
Total Cost 120,000,000 156,000,000 233,000,000
Gross Margin
Gross Margin %
Expenses 2,000,000 5,000,000 10,000,000

Marketing and Other 6,000,000 6,000,000 8,000,000
Expenses
Office Rent 12,000,000 12,000,000 15,000,000
Total Operating
Expenses 80,000,000 100,000,000 150,000,000
Profit Before Interest 180,000,000 344,000,000 367,000,000

31
and Taxes
Page
Net Profit 150,000,000 300,000,000 320,000,000

7.4 Projected Cash Flow
The monthly cash flow is shown in the illustration, with one bar representing
the cash flow per month and the other representing the monthly balance.
The annual cash flow figures are included below in the following chart and
table.
Table: Cash Flow
Profoma Cash Flow

2023 2024 2025
Cash Received
Cash from Operations
Cash Sales 300,000,000 500,000,000 600,000,000
Subtotal Cash from 300,000,000 500,000,000 600,000,000
Operations
Additional Cash
Received
New Other Liabilities 0 0 0
Sales Tax, VAT, 0 0 0
Received
New Current 0 0 0
Borrowing
New Investment 0 0 0
Received
Subtotal Cash 300,000,000 500,000,000 600,000,000
Received
Expenditures 2023 2024 2025
Expenditures from 120,000,000 156,000,000 233,000,000

Operations
Subtotal Spent on
Operations 120,000,000 156,000,000 233,000,000
Additional Money
32
Spent
Page
Profit Before Interest 180,000,000 344,000,000 367,000,000

and Taxes
Dividends
Net Cash Flow 150,000,000 300,000,000 320,000,000

Cash Balance 180,000,000 344,000,000 320,000,000
Cash
Chart Title
120000000
100000000
80000000
60000000
40000000
20000000
0
Mar Apr May Jun July Aug Sept Oct Nov Dec
Net Cah Flow Cash Balance

LIMITED
33
7.5 Projected Balance Sheet

Page
The following balance sheet shows healthy growth of net worth, and strong
financial position.
Table: Balance Sheet
Profoma Balance
Sheet
Assets 2023 2024 2025

Current Assets
Cash 300,000,000 500,000,000 600,000,000
Accounts Receivable 300,000,000 500,000,000 600,000,000
Other Current Assets
Total Current Assets
Liabilities and
Capital 20,000,000 180,000,000 344,000,000
Current Liabilities 0 0 0
Current Borrowing 0 0 0
Other Current 0 0 0
Liabilities
Subtotal Current 0 0 0
Liabilities
Long-term Liabilities 0 0 0
Total Liabilities 20,000,000 180,000,000 344,000,000
Paid-in Capital 2023 2024 2025

Retained Earnings
Earnings 20,000,000 180,000,000 344,000,000
Total Capital
20,000,000 180,000,000 344,000,000
Total Liabilities and
Capital
Net Worth 180,000,000 344,000,000 320,000,000
Copyright © ABF Consulting, LTD. 2023-2028 All rights reserved. 34

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ABF CONSULTING COMPANY

THE BUSINESS PLAN

7.2 Break-even Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ……. . . . . . . . . . . . . . . . . . . 28

1.0 Executive Summary

ABF CONSULTING COMPANY

SALES GROSS MARGIN NET PROFIT

3. Net income more than 10% of sales by 2023.

ABF CONSULTING COMPANY

1.2 Mission & Vision

To be the center for empowering researchers in the world.

1.3 Keys to Success

1. Excellence in fulfilling the promise--completely confidential, reliable, trustworthy

2. Developing visibility to generate new business leads.

ABF CONSULTING COMPANY

2.0 Company Summary

ABF Consulting is a global provider of research design, project implementation, program

2.1 Company Ownership

2.2 Start-up Summary

ABF CONSULTING COMPANY

Legal Tsh 50,000

Total Start-up Expenses Tsh. 20,000,000

Copyright © ABF Consulting, LTD. 2023-2028 All rights reserved.

2.2 Company Locations and Facilities

to obtain those results.

3.1 Service Description

1. Dissertation Coaching & Services

9. Data Analytics & Data Visualization

Copyright © ABF Consulting, LTD. 2023-2028 All rights reserved.

ABF CONSULTING COMPANY

11. Editing Services

(b) Short Courses/Training

3.2 Competitive Comparison

Copyright © ABF Consulting, LTD. 2023-2028 All rights reserved.

ABF CONSULTING COMPANY

Companies choosing to do statistical consulting, impact evaluation, and project implementation,

Statistical Consulting/Market Researchers/Project Implementation/Impact Evaluation:

Copyright © ABF Consulting, LTD. 2023-2028 All rights reserved.

ABF CONSULTING COMPANY

3.6 Future Services

Copyright © ABF Consulting, LTD. 2023-2028 All rights reserved.

ABF CONSULTING COMPANY

4.0 Market Analysis Summary

(b) Medical / Health like Community, health, hospitals

(c) Non-profit like Charitable, scientific, faith-based

(d) Academia like Students, faculty, departments

ABF CONSULTING COMPANY

4.1 Market Segmentation

Table: Market Analysis

Corporates 40 100,000,000 150,000,000 180,000,000

TOTAL 300,000,000 500,000,000 600,000,000

ABF CONSULTING COMPANY

Market Analysis (Pie)

Corporates Medical/Health Small Businesses

4.2 Target Market Segment Strategy

4.3 Service Business Analysis

1. Research Experts of Tanzania (RET)

Copyright © ABF Consulting, LTD. 2023-2028 All rights reserved.

ABF CONSULTING COMPANY

4.4 Competition and Buying Patterns