Activity in Class - Global Marketing - WCLLL - 05-07-2024
Activity in Class - Global Marketing - WCLLL - 05-07-2024
Activity in Class - Global Marketing - WCLLL - 05-07-2024
GLOBAL MARKETING
DATE: JULY-07-2024
Hierarchy of needs:
Physiological Needs:
A: According to Maslow's theory, physiological needs are the most basic requirements for
human survival and well-being. These include air (oxygen), water, food, shelter, clothing,
and sleep. They are essential for optimal bodily function and must be met before higher-
level needs such as safety, belongingness, esteem, and self-actualization can be addressed.
Meeting these needs ensures that the body can operate efficiently and supports overall
health and well-being.
A: Safety needs in Maslow's hierarchy encompass the desire for security and stability once
physiological needs are satisfied. These needs include personal security against physical
harm and threats, financial stability through steady income and savings, access to
healthcare for maintaining well-being, safety from accidents and illness, and emotional
security through stable relationships and support networks. Meeting safety needs allows
individuals to feel protected in their environment, both physically and emotionally,
fostering a sense of stability and resilience.
A: According to Maslow, love and belonging needs refer to the fundamental human need
to belong and be loved. This includes emotional relationships such as friendships, romantic
attachments, family, social groups, and community connections. Feeling accepted and part
of a group provides emotional security and a sense of belonging.
A: Love and belonging needs are important in Maslow's hierarchy because, once
physiological and safety needs are met, humans seek emotional and social connections.
These relationships and connections provide emotional support and help reduce feelings of
loneliness and isolation, contributing to emotional stability and overall well-being.
Esteem Needs:
A: In Maslow's theory, esteem needs encompass the desire for respect, self-esteem, and
recognition from others. These needs include self-respect (internal esteem) and respect
from others (external esteem). Achieving personal goals, gaining confidence, and receiving
acknowledgment from others fulfill these needs.
Self-Actualization Needs: