Activity in Class - Global Marketing - WCLLL - 05-07-2024

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ACTIVITY IN CLASS

GLOBAL MARKETING

DATE: JULY-07-2024

FULL NAME: WENDY LLUMIQUINGA

Hierarchy of needs:

Physiological Needs:

Q: What are physiological needs according to Maslow?

A: According to Maslow's theory, physiological needs are the most basic requirements for
human survival and well-being. These include air (oxygen), water, food, shelter, clothing,
and sleep. They are essential for optimal bodily function and must be met before higher-
level needs such as safety, belongingness, esteem, and self-actualization can be addressed.
Meeting these needs ensures that the body can operate efficiently and supports overall
health and well-being.

Q: How do physiological needs influence behavior?

A: Physiological needs exert a profound influence on human behavior, serving as the


bedrock upon which all other motivations are built. According to Maslow's hierarchy of
needs, these fundamental requirements include air, water, food, shelter, clothing, and sleep.
When these needs are unmet, individuals are driven by a strong instinct to fulfill them. This
drive manifests in behaviors such as seeking nourishment when hungry, finding safe shelter
in adverse conditions, and ensuring adequate rest for physical and mental well-being.
Additionally, the pursuit of employment and resources is often motivated by the need to
secure these basic necessities. Meeting physiological needs is essential as it establishes a
stable foundation for addressing higher-level needs like safety, belongingness, esteem, and
self-actualization.
Safety Needs:

Q: What do safety needs encompass in Maslow's hierarchy?

A: Safety needs in Maslow's hierarchy encompass the desire for security and stability once
physiological needs are satisfied. These needs include personal security against physical
harm and threats, financial stability through steady income and savings, access to
healthcare for maintaining well-being, safety from accidents and illness, and emotional
security through stable relationships and support networks. Meeting safety needs allows
individuals to feel protected in their environment, both physically and emotionally,
fostering a sense of stability and resilience.

Q: How can safety needs affect someone's sense of well-being?

A: Safety needs play a crucial role in shaping an individual's sense of well-being by


providing a foundation of security and stability. When these needs are met, individuals
experience reduced anxiety and fear, which are common when facing threats to personal
safety, financial instability, health risks, or emotional insecurity. Feeling physically safe in
one's environment allows for a sense of relaxation and ease, contributing to overall mental
and emotional well-being. Financial security provides peace of mind and enables
individuals to plan for the future without constant worry about meeting basic needs. Access
to healthcare ensures preventive care and timely treatment, promoting physical health and
reducing stress related to illness. Moreover, emotional security through supportive
relationships fosters a sense of belonging and acceptance, enhancing psychological
resilience and emotional stability. In essence, fulfilling safety needs creates a conducive
environment where individuals can focus on personal growth, relationships, and higher-
level aspirations, thereby significantly enhancing their overall sense of well-being.

Love and Belonging Needs:

Q: What are love and belonging needs, according to Maslow?

A: According to Maslow, love and belonging needs refer to the fundamental human need
to belong and be loved. This includes emotional relationships such as friendships, romantic
attachments, family, social groups, and community connections. Feeling accepted and part
of a group provides emotional security and a sense of belonging.

Q: Why are love and belonging important in Maslow's hierarchy?

A: Love and belonging needs are important in Maslow's hierarchy because, once
physiological and safety needs are met, humans seek emotional and social connections.
These relationships and connections provide emotional support and help reduce feelings of
loneliness and isolation, contributing to emotional stability and overall well-being.

Esteem Needs:

Q: What do esteem needs encompass in Maslow's theory?

A: In Maslow's theory, esteem needs encompass the desire for respect, self-esteem, and
recognition from others. These needs include self-respect (internal esteem) and respect
from others (external esteem). Achieving personal goals, gaining confidence, and receiving
acknowledgment from others fulfill these needs.

Q: How do esteem needs contribute to personal development?

A: Esteem needs contribute to personal development by providing a sense of


accomplishment and worth. When a person feels respected and recognized, it boosts their
confidence and self-esteem, motivating them to set higher goals and work towards their
fulfillment. This drives personal and professional growth, fostering greater self-efficacy and
life satisfaction.

Self-Actualization Needs:

Q: What does self-actualization mean in Maslow's hierarchy?

A:Self-actualization in Maslow's hierarchy refers to the realization of personal potential,


self-fulfillment, the pursuit of personal growth, and peak experiences. Individuals strive to
become the best version of themselves, pursue their passions, and engage in creative and
meaningful activities.

Q: Why is self-actualization considered the pinnacle of Maslow's hierarchy?

A: Self-actualization is considered the pinnacle of Maslow's hierarchy because it


represents the highest level of personal development. Once the more basic needs
(physiological, safety, love and belonging, and esteem) are satisfied, individuals can focus
on personal growth and realizing their potential. This level involves the pursuit of
authenticity, creativity, purpose, and self-understanding, leading to a fulfilling and
satisfying life.

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