TOPIC: INTERNATIONAL MARKETING ORIENTATION OF FIRMS
Marks: 10
LEARNING OBJECTIVES:
To enhance student’s knowledge about various marketing orientations.
LEARNING OUTCOMES:
Students will be able to comprehend the benefits of adopting specific marketing
orientation philosophy.
ABSTRACT:
The choice and application of marketing management orientation depend on management’s
interests and preferences. However, it is the basis of all marketing activities and determines how a company will deal with customers, customer needs, the design of products etc., and also how the company will be perceived by society.
Case 1
SHAPE is a cosmetic company which uses only vegetable based ingredients for its products. It is also against animal testing, supports community trade, activates self-esteem, defends human rights, and overall protection of the planet.
Case 2
SYNTAX is an online Internet marketing company that attempts to sell consumers any number of different products. The Company endeavors to sell software to consumers and other businesses to meet their needs. These types of companies create products that are based on the assumption that the product will meet the need of the business or individual, whether they have expressed a need for the product or not. REQUIREMENT:
1. Identify and explain the marketing philosophy SHAPE is using in its marketing orientation. (5 Marks) 2. Identify and explain the marketing philosophy in detail SYNTAX is using in its marketing orientation (5 Marks)
IMPORTANT: 24 hours extra / grace period after the due date are usually available to overcome uploading difficulties. This extra time should only be used to meet the emergencies and mentioned due dates should always be treated as final to avoid any inconvenience.
IMPORTANT INSTRUCTIONS Students are advised to study the whole text carefully. Try not to include any irrelevant material in the solution Try to come up with precise and original answers. Any act of plagiarism like copy paste from internet will result in ZERO marks. Assignments reaching after the due date would not be considered.
OTHER IMPORTANT INSTRUCTIONS:
DUE DATE: FRIDAY 08 NOVEMBER, 2024
Make sure to upload the solution file before the due date on VULMS. Any submission made via email after the due date will not be accepted.
FORMATTING GUIDELINES: Use the font style “Times New Roman” or “Arial” and font size “12”. It is advised to compose your document in MS-Word format. You may also compose your assignment in Open Office format. Use black and blue font colors only
REFERENCING GuIDELINES:
Use APA style for referencing and citation. For guidance search “APA reference style” in Google and read various website containing information for better understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html RULES FOR MARKING
Please note that your assignment will not be graded or graded as Zero (0), if: It is submitted after the due date. The file you uploaded does not open or is corrupt. It is in any format other than MS-Word or Open Office; e.g. Excel, PowerPoint, PDF etc. It is cheated or copied from other students, internet, books, journals etc.
