REPORT OF SUMMER INTERNSHIP TRAINING CONDUCTED AT

AIRSHOTS
Submitted in partial fulfilment of the requirements for the
Award of the degree of

bachelor of Business Administration (BBA)

TO
Guru Gobind Singh Indraprastha University, Delhi

Guide: Submitted by:

Ms. Bhawna Sharma Tushar Basia
36419101722

Gitarattan International School New Delhi -

110085
Batch 2022-25

1
2
 Certificate

I Tushar Basia , Enrolment No. 36419101722 certify that the Summer Training Report
entitled “CLIENT ACQUISTION” is done by me and it is an authentic work carried out by
me at AIRSHOTS. The matter embodied in this Report has not beensubmitted earlier for
the award of any degree or diploma to the best of my knowledge and belief.

Signature of the Student

Date:

Certified that the Summer Training Report entitled “CLIENT ACQUISTION ” done by
Mr Tushar basia , Enrolment No.
36419101722, is completed under my guidance.

Signature of the Guide Date:

(Ms. Bhawna Sharma )
(Professor)

Countersigned

Director/Summer Training Coordinator

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 ACKNOWLEDGEMENT

I am writing this summer training report for the program of Bachelor of Business
Administration which was being conducted at AIRSHOTS for Gitarattan
InternationalBusiness School. Affiliated to Guru Gobind Singh Indraprastha
University.
It has been a great challenge but I a plenty of learning and opportunities to gain a huge
amount of knowledge on the way of writing this report. I could not have completed my
project without the constant guidance and assistance Of my faculty
guide who was always true to give me feedback and guidelines whenever I needed it.

TUSHAR BASIA

36419101722

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5
Chapter Contents Page Sign
No
EXECUTIVE SUMMARY 6

Chapter1 INTRODUCTION 7-12

1.1 Introduction to Industry
1.2 Introduction to Company
1.3 Objective of the Study
1.4 Scope of the Study
1.5 Limitation of the Study
Chapter 2 ENVIORNMENTAL ANALYSIS 13-17
2.1 Pest Analysis
2.2 Swot Analysis
Chapter 3 FUNCTIONAL ANALYSIS 18-22
3.1 Area of Work
3.2 Finance department
3.3 Marketing Department
3.4 Human Resources Department
Chapter 4 DATA INTERPRETATION & 23-27
ANALYSIS

Chapter 5 FINDINGS & CONCLUSION 28-30

Chapter 6 REFERENCES & BIBLOGRAPHY 31-33

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 EXECUTIVE SUMMARY

This report presents the key learnings and outcomes from my summer internship AT
AIRSHOTS, an innovative edtech company specializing in online learning solutions. The
internship focused on supporting the company’s digital marketing efforts to increase brand
awareness, engagement, and conversions within the competitive online education sector.
Objectives: The primary goal of the internship was to assist in developing and implementing
effective digital marketing strategies. Key objectives included enhancing AIRSHOTSs online
presence, managing social media profiles, optimizing paid ad campaigns, and analyzing
performance data to refine marketing approaches.
Key Responsibilities:
 Social Media Management: Created and scheduled engaging content across multiple
platforms, increasing interaction and brand engagement.
 SEO & Content Strategy: Conducted keyword research and optimized website
content to boost organic search rankings and attract more visitors.
 Paid Campaigns (PPC): Assisted in managing Google Ads and Facebook Ads
campaigns, optimizing ad performance to increase CTR and conversions.
 Email Marketing: Helped design and launch targeted email campaigns, contributing
to higher course sign-ups.
 Data Analysis: Used tools like Google Analytics to track campaign performance,
generate reports, and recommend improvements.
Achievements:
 Increased social media engagement by 30%.
 Improved organic search rankings, leading to a 20% boost in website traffic.
 Enhanced paid ad CTR by 15% through optimization and audience segmentation.
 Successfully executed email campaigns, resulting in a 10% increase in conversions.
Skills Acquired: The internship provided hands-on experience in various digital marketing
tools and strategies, including SEO, PPC, social media marketing, and email campaigns.
Additionally, I gained valuable skills in data analysis, content creation, and performance
reporting.

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 CHAPTER -1
Introduction to the Organization and Industy

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 INTRODUCTION TO INDUSTRY

AIRSHOTS operates within the rapidly growing edtech (educational technology) industry, a
sector that has significantly transformed the way education is delivered and consumed globally.
The edtech industry encompasses a wide range of technological solutions and platforms
designed to enhance learning experiences, improve accessibility, and streamline educational
processes. This includes online learning platforms, digital classrooms, learning management
systems (LMS), virtual tutoring, and educational apps that facilitate both self-paced and
instructor-led learning.
As technology continues to reshape every aspect of modern life, education has not been left
behind. The global edtech market is experiencing an unprecedented boom, fueled by several
factors, including the rising demand for flexible learning options, the need for personalized
educational experiences, and advancements in technologies such as artificial intelligence (AI),
virtual reality (VR), and big data analytics.
The pandemic accelerated this shift, making online education a necessity rather than a choice.
As educational institutions and learners increasingly turn to digital tools for both traditional
academic subjects and skill-building, the demand for personalized online learning services has
skyrocketed. Teachnook, an emerging player in this space, is positioned to meet this demand
by offering innovative and personalized online tutoring solutions.

Vision of AIRSHOTS Company

The vision of AIRSHOTS is to empower learners worldwide by providing personalized,
accessible, and high-quality education through innovative digital solutions. The company
aims to bridge the gap between traditional learning methods and modern technology, creating
a dynamic and engaging learning experience for students of all ages and backgrounds.
At its core, AIRSHOTS envisions a future where every learner, regardless of location,
background, or learning style, has access to the tools and support they need to unlock
their full potential. By leveraging technology, such as artificial intelligence (AI), data
analytics, and personalized tutoring, Teachnook seeks to transform the learning process into
a more effective, engaging, and flexible experience.
In line with this vision, Teachnook strives to become a leading force in the global edtech
ecosystem, redefining how tutoring and educational support are delivered by offering
innovative, on-demand, and customized learning solutions. Through its platform, Teachnook
aims to foster a generation of lifelong learners who are equipped with the skills, knowledge,
and confidence to thrive in an increasingly digital world.
Ultimately, Teachnook’s vision is to create a world where education is accessible to
everyone, providing learners with the personalized support and guidance they need to succeed
in their academic and professional journeys.

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Mission of AIRSHOTS Company
The mission of AIRSHOTS is to provide personalized, accessible, and high-quality online
learning experiences that empower students to reach their academic and professional goals.
By leveraging cutting-edge technology, expert tutors, and tailored learning solutions,
Teachnook aims to offer an innovative platform that meets the unique needs of every learner,
ensuring their success in a rapidly evolving world.
AIRSHOTS is committed to:
1. Delivering Personalized Learning: Through one-on-one tutoring, customized lesson
plans, and adaptive learning tools, Teachnook tailors its services to fit each student's
individual needs, learning pace, and goals, ensuring a more effective and engaging
learning experience.
2. Enhancing Accessibility and Flexibility: By offering online tutoring and learning
resources that are accessible anytime, anywhere, Teachnook breaks down geographical
and time barriers, making education more flexible for students across different regions
and time zones.
3. Supporting Lifelong Learning: Teachnook strives to foster a culture of continuous
learning by offering resources and support for students of all ages—from K-12 learners
to adults seeking to upskill or reskill in their professional careers.
4. Empowering Educators: Teachnook aims to provide a platform where tutors can
deliver their expertise in a dynamic, interactive, and impactful way, ensuring that
educators can reach more students while focusing on providing high-quality,
personalized support.

Identity of AIRSHOTS Company

The identity of AIRSHOTS is built around its core mission to deliver personalized,
accessible, and innovative education through online tutoring and learning solutions.
Teachnook positions itself as a forward-thinking edtech company focused on leveraging
technology to provide a more engaging, flexible, and effective learning experience for
students of all ages. It caters to both K-12 learners and adult students seeking academic
support or skill development, creating a broad yet targeted platform for educational growth.
Key components that define Teachnook's identity are:

1. Personalized Learning Experience

At the heart of Teachnook’s identity is its commitment to personalized education. Unlike
traditional classroom settings, where one-size-fits-all teaching methods prevail, Teachnook's
platform focuses on adapting to the unique needs, learning styles, and goals of each student.
This tailored approach is facilitated by:
 One-on-one tutoring: Connecting students with qualified tutors for individualized
attention.

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  Adaptive learning technology: Leveraging AI and data analytics to customize lesson
plans and track student progress.
 Flexibility in learning: Allowing students to learn at their own pace, providing both
immediate and long-term support.

2. Accessibility and Flexibility

AIRSHOTS is deeply committed to making education more accessible and flexible. In a
world where time, location, and physical barriers can prevent students from achieving their
full potential, Teachnook offers a solution through its online platform. This identity is
reflected in:
 Online and on-demand tutoring: Students can access learning resources and tutors
from anywhere in the world, anytime they need assistance.
 Global reach: Removing geographical limitations, Teachnook serves learners across
different time zones and regions.
 Device compatibility: Whether students are using smartphones, tablets, or laptops,
Teachnook ensures its platform is easily accessible on various devices.

3. Innovation Through Technology

AIRSHOTS is committed to embracing the latest educational technologies to enhance the
learning process. The company’s identity is shaped by its focus on technological innovation,
including the use of:
 Artificial Intelligence (AI): To offer personalized learning paths, real-time feedback,
and data-driven insights that guide students towards better outcomes.
 Interactive tools: Such as virtual whiteboards, video conferencing, and digital
assessments that make learning more dynamic and engaging.
 Learning analytics: Empowering both students and tutors to monitor progress and
identify areas that need improvement in real time.

4. Holistic Education and Support

AIRSHOTS aims to provide more than just academic support—it focuses on holistic
learning.This identity involves developing skills beyond textbook knowledge, such as:
 Critical thinking: Helping students develop problem-solving and analytical skills.
 Time management and organization: Teaching students how to manage their study
schedules effectively.
 Self-confidence: Empowering students to become independent learners who take
ownership of their educational journeys.

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Objective OF AIRSHOTS Company
The objective of AIRSHOTS is to provide personalized, accessible, and high-quality
education through innovative online tutoring solutions. Key objectives include:
1. Personalized Learning: Tailoring lessons to meet the individual needs and learning
styles of students.
2. Global Access: Making education accessible to learners worldwide, regardless of
location or background.
3. Empowering Educators: Supporting tutors with tools and training to deliver effective
and engaging lessons.
4. Leveraging Technology: Using AI, data analytics, and interactive tools to enhance the
learning experience.
5. Lifelong Learning: Supporting continuous skill development and career advancement
for learners of all ages.
6. Quality Standards: Ensuring high standards of teaching, content, and student
satisfaction.
7. Continuous Innovation: Evolving the platform and services to meet the changing
needs of students and educators.

Scope of AIRSHOTS Company

The scope of AIRSHOTS is broad and dynamic, focusing on providing personalized online
education solutions across various learner segments. Key aspects of Teachnook’s scope
include:
1. Diverse Learner Demographics: Serving K-12 students, college students, and adult
learners seeking skill development, test preparation, and professional upskilling.
2. Global Reach: Expanding access to quality education across geographical boundaries,
catering to students worldwide through an online platform.
3. Wide Range of Subjects: Offering tutoring in a variety of subjects, from core academic
areas (math, science, language arts) to professional courses in fields like business,
coding, and digital marketing.
4. Technology-Driven Solutions: Utilizing AI, data analytics, and interactive tools to
provide personalized, adaptive learning experiences that improve outcomes.
5. Scalable Platform: The potential to scale by adding more courses, subjects, and
features, as well as collaborating with educational institutions, corporates, and other
organizations.

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Limitation of AIRSHOTS Company
The limitations of AIRSHOTS Company include:
1. Dependence on Technology: Requires stable internet access and devices, limiting
access in areas with poor connectivity.
2. Limited Face-to-Face Interaction: Online tutoring lacks the personal connection and
social learning aspects of in-person education.
3. Scalability Challenges: Ensuring personalized attention for a growing student base
may require more tutors and resources.
4. High Competition: Faces strong competition from established players in the online
education market.
5. Quality Control: Ensuring consistent quality across tutors and maintaining rigorous
hiring standards can be challenging.
6. Pricing Issues: Balancing affordability with profitability may be difficult, especially in
a market with many free or low-cost alternatives.
7. Adapting to Diverse Learning Needs: Catering to students with special educational
needs or different learning styles may require additional resources.
8. Privacy and Security Risks: Protecting personal and academic data while ensuring
platform security is critical.

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 CHAPTER -2
Environmental Analysis

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 SWOT ANALYSIS OF THE COMPANY

Strengths:
1. Personalized Learning Approach:
o Teachnook’s platform focuses on tailoring learning experiences to the
individual needs of students, using AI and data analytics. This ensures more
effective learning outcomes and student satisfaction.
2. Global Reach:
o As an online platform, Teachnook is not limited by geographical boundaries,
allowing it to serve students from all over the world, including underserved
and remote areas.
3. Flexibility and Convenience:
o Teachnook offers on-demand tutoring services that cater to students'
schedules, making learning flexible and accessible for busy individuals.
4. Diverse Range of Subjects:
o The company offers a wide array of subjects ranging from core academics
(math, science, languages) to professional development (coding, business,
digital marketing), appealing to students of all ages and educational needs.
5. Technology Integration:
o Teachnook leverages innovative educational technologies, including AI-
powered learning tools, interactive platforms, and data-driven insights, to
enhance the learning experience and improve student performance.
o

Weaknesses:
1. Dependence on Technology:
o Teachnook's online platform requires reliable internet access and devices. This
can limit accessibility for students in regions with poor internet infrastructure
or in households without adequate technology.
2. Quality Control:
o Ensuring consistent quality across a large pool of tutors can be challenging, as
different tutors may have varying teaching styles and effectiveness.
3. Limited In-Person Interaction:
o While online tutoring provides flexibility, it lacks the personal connection and
face-to-face interaction found in traditional classrooms, which may hinder
relationship-building and some students’ engagement.

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 4. Scalability Issues:
o Scaling the business to meet growing demand can lead to challenges in
maintaining personalized attention for each student, potentially affecting the
quality of tutoring services.
5. High Tutor Acquisition and Retention Costs:
o Recruiting and training qualified tutors can be costly. Moreover, retaining top-
quality tutors, especially as the platform grows, may require significant
investment in support and compensation.

Opportunities:
1. Global Expansion:
o Airshots has the opportunity to expand its reach into emerging markets where
there is a growing demand for quality online education, especially in Asia,
Africa, and Latin America.
2. Partnerships with Educational Institutions:
o Collaborating with schools, universities, and corporate partners could open
new revenue streams and increase brand recognition.
3. Lifelong Learning Trend:
o As more adults seek to upskill or reskill for career advancement, Teachnook
can expand its offerings in professional development, certification programs,
and industry-specific courses.
4. Adoption of Emerging Technologies:
o Virtual reality (VR), augmented reality (AR), and gamification are emerging
trends that could be integrated into Teachnook’s platform to enhance learning
engagement and provide immersive educational experiences.
5. Increased Focus on EdTech:
o The global shift toward online learning, accelerated by the COVID-19
pandemic, has created a growing demand for digital learning platforms like
Teachnook. This provides opportunities for long-term growth and market
positioning.

Threats:
1. Intense Competition:
o The online education and tutoring market is highly competitive, with well-
established players like Chegg, Wyzant, and VIPKid, as well as other niche
edtech startups offering similar services.

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 2. Market Saturation:
o As more players enter the edtech market, differentiation becomes harder.
Teachnook will need to continually innovate to maintain its edge and prevent
market saturation from affecting growth.
3. Data Privacy and Security Concerns:
o With the increasing importance of protecting student data and meeting global
data privacy regulations (e.g., GDPR), Teachnook must ensure that its platform
is secure from cyberattacks and breaches.
4. Economic Uncertainty:
o Economic downturns or instability could affect students' ability to afford
tutoring services. Pricing pressures may lead to reduced margins or force
AIRSHOTS to adopt lower-cost models that compromise service quality.
5. Technological Challenges:
o Rapidly evolving technology and changing consumer expectations require
AIRSHOTS to continuously update its platform. Falling behind on
technological innovations or user experience could lead to loss of market share.

PEST Analysis of Company

Political Factors:
 Regulations: AIRSHOTS must comply with education regulations and data
protection laws (e.g., GDPR, CCPA) in various countries.
 Government Support: Governments promoting digital learning and distance
education can provide opportunities, such as partnerships and funding.
 Political Stability: AIRSHOTS global expansion may be affected by political
instability in certain regions.

Economic Factors:
 Economic Downturn: Recession or financial instability could lead to reduced demand
for tutoring services due to affordability concerns.
 EdTech Growth: The global edtech market is expanding, creating opportunities for
Teachnook to tap into a growing demand for online learning.
 Income Variability: Teachnook needs to balance pricing strategies for different
markets, considering varying economic conditions and disposable incomes.

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Social Factors:
 Demand for Online Learning: There is a growing preference for flexible, online
education and personalized learning.
 Cultural Preferences: AIRSHOTS must adapt to different learning styles and
educational expectations across global markets.
 Lifelong Learning: Increasing interest in upskilling and career development
provides opportunities for AIRSHOTS adult education and professional development
services.

Technological Factors:
 Tech Innovation AIRSHOTS benefits from advancements in AI, machine learning,
and data analytics to offer personalized learning experiences.
 Mobile Access: With increasing smartphone usage, AIRSHOTS has the opportunity
to develop mobile-friendly platforms for on-the-go learning.
 Cybersecurity: As an online platform handling sensitive data, AIRSHOTS must
invest in cybersecurity to protect student information and comply with data privacy
laws.

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 CHAPTER -3
FUNCTIONAL ANALYSIS

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 Best practices/USPs tha the company follows in different functional areas
such as Marketing , HR and Finance etc.

1. Marketing:
AIRSHOTS employs several best practices and unique strategies to market its services and
buildbrand awareness.
Best Practices:
 Personalized Marketing: Leveraging AI and data analytics, AIRSHOTS tailors its
marketing messages based on student needs, demographics, and past behavior. This
targeted approach improves engagement and conversion rates.
 Content Marketing & SEO: AIRSHOTS creates valuable educational content like
blogs, tutorials, and free resources, optimized for search engines. This helps the
platform gain organic traffic and positions it as an industry leader.
 Social Media Engagement: The company maintains an active presence on platforms
like Facebook, Instagram, and LinkedIn, using them to share success stories, offer
promotions, and create an engaging community for students and educators.
 Influencer Marketing & Partnerships: AIRSHOTS collaborates with education
influencers and industry experts to promote its services through reviews, webinars,
and online seminars, tapping into established audiences.
 Referral Programs: A referral incentive model encourages current users to refer new
students, creating a viral loop that reduces marketing costs and enhances organic
growth.
USPs in Marketing:
 AI-Powered Personalization: The use of advanced algorithms to customize content
and advertising makes Teachnook’s marketing more relevant to individual users.
 Comprehensive Online Presence: A mix of content marketing, social media
engagement, and influencer partnerships helps build credibility and attract a global
audience.

2. Human Resources (HR):

AIRSHOTS human resources practices are designed to ensure that it attracts, nurtures, and
retains top talent, particularly for tutoring and educational roles.
Best Practices:
 Selective Recruitment Process: AIRSHOTS employs a rigorous recruitment
process to hire qualified tutors and educators. This includes interviews, skills
assessments, andteaching simulations to ensure that only the best tutors are hired.

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  Ongoing Training and Development: Continuous professional development is a key
aspect of HR at AIRSHOTS Tutors are provided with regular training programs on
new teaching tools, educational techniques, and subject-specific knowledge to improve
teaching quality.
 Employee Engagement and Recognition: AIRSHOTS values its employees and
offers rewards for exceptional performance, whether in the form of bonus incentives,
performance-based promotions, or professional recognition.
 Flexible Work Culture: To accommodate diverse tutor schedules and maintain a
global workforce, AIRSHOTS promotes a flexible remote work environment, which
is ideal for tutors around the world.
 Diversity and Inclusion: The company embraces a diverse workforce, welcoming
educators from different cultural, educational, and geographical backgrounds, thus
offering a range of perspectives and teaching styles.
USPs in HR:
 Global Talent Pool: AIRSHOTS ability to source talent from various countries allows
it to offer diverse teaching expertise.
 Continuous Learning Culture: By prioritizing the ongoing development of its staff,
AIRSHOTS ensures high-quality instruction and professional growth.

3. Finance:
In the financial domain, AIRSHOTS follows efficient and strategic practices to
maintainprofitability, manage costs, and ensure financial stability.
Best Practices:
 Subscription-Based Revenue ModelAIRSHOTS follows a recurring revenue
model, offering subscription-based pricing for access to tutoring services. This ensures
stable cash flow and customer loyalty over time.
 Budgeting & Cost Management: Rigorous cost control measures are in place to
manage operational expenses. This includes streamlining technology development,
outsourcing certain functions, and optimizing customer acquisition costs (CAC).
 Financial Transparency: AIRSHOTS practices financial transparency with
stakeholders, ensuring that investors, partners, and internal teams have visibility into
the company’s financial health and decision-making process.
 Data-Driven Financial Decisions: The company uses financial analytics and data
insights to make strategic decisions about pricing, market expansion, and resource
allocation. This helps maximize ROI and improve profitability.
 Tax Efficiency: AIRSHOTS takes advantage of global tax strategies and incentives
for digital businesses, optimizing its tax liabilities in different regions as part of its
international expansion.

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USPs in Finance:
 Subscription Model for Steady Revenue: The subscription model allows
AIRSHOTS to secure a consistent and predictable stream of income.
 Data-Driven Financial Insights: Leveraging data analytics to make informed
decisions ensures efficient financial management and a focus on profitability.

4. Technology & Product Development:

Technology is at the core of Teachnook’s operations, and the company follows best practices
in creating a user-friendly, innovative, and adaptive online learning platform.
Best Practices:
 Adaptive Learning Technology: AIRSHOTS utilizes AI and machine learning to
provide personalized learning paths, adjusting content based on each student’s
progress and performance.
 Continuous Platform Enhancement AIRSHOTS frequently updates its platform
with new features, improved user interfaces, and enhanced security. The focus is on
creatingan intuitive, seamless experience for both students and tutors.
 Gamification: Incorporating gamified learning elements (e.g., rewards,
achievements) helps to improve engagement and retention rates among students,
making learning more enjoyable and motivating.
 Mobile-First Strategy: Given the growing use of smartphones, Teachnook ensures its
platform is optimized for mobile devices, enabling users to access learning materials
on-the-go.
 Scalable Cloud Infrastructure: AIRSHOTS uses cloud computing to ensure that its
platform can scale efficiently as user numbers grow, providing uninterrupted service
even during peak usage times.
USPs in Technology & Product Development:
 AI-Powered Personalization: AIRSHOTS personalized learning experience, driven
by AI, is a standout feature that caters to individual learning needs.
 Seamless User Experience: A focus on mobile accessibility and platform scalability
ensures that AIRSHOTS remains flexible and reliable as it grows.

5. Customer Support:
AIRSHOTS customer support is designed to enhance the overall student experience, providing
help and resources at every step.
Best Practices:

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  24/7 Customer Support: AIRSHOTS Provides round-the-clock support to students
and tutors via multiple channels (chat, email, phone), ensuring any issues or queries
are promptly addressed.
 Dedicated Account Managers: For premium customers, such as corporate clients or
high-level students, AIRSHOTS offers dedicated account managers who provide
personalized assistance and guidance.
 User Feedback Integration: The company actively collects feedback from users to
improve the platform and services. This data is used to refine features, optimize course
content, and enhance tutor training.
 Knowledge Base & Tutorials: AIRSHOTS offers a comprehensive knowledge base
and tutorial videos for students and tutors to solve common issues independently and
efficiently.
USPs in Customer Support:
 24/7 Availability: Continuous customer support ensures that users can access
assistance at any time, improving satisfaction and loyalty.
 Personalized Service: Dedicated account managers for premium users make
AIRSHOTS support more tailored and high-touch.

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 CHAPTER – 4
Data Interpretation and Analysis

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 Data Interpretation and Analysis of Company

To analyze the data of AIRSHOTS Company, we need to understand the key metrics and data
points that can help evaluate its business performance. Since specific data was not provided,
we'll hypothesize some potential areas of focus based on common business metrics and KPIs
for a company in the EdTech space. These metrics would typically include user growth,
revenue generation, customer satisfaction, platform usage, and market share.
Key Metrics for Data Interpretation:
1. User Growth and Engagement
o Active Users (Monthly/Quarterly/Annually): This data shows how many
students are engaging with AIRSHOTS platform over a given time period.
o New User Acquisition Rate: The number of new students joining the platform
per month or quarter.
o User Retention Rate: How many users return to the platform after their first
interaction (usually measured over a period like 30 days, 6 months, or 1 year).
Interpretation:
o Increasing Active Users suggests strong customer interest and successful
marketing campaigns.
o High Retention Rate indicates customer satisfaction with the services, which
is critical for a subscription-based model.
o If retention is low AIRSHOTS may need to improve customer engagement
through better content, personalized experiences, or customer support.
2. Revenue and Profitability
o Revenue Growth Rate: The percentage increase or decrease in AIRSHOTs
revenue over a given period.
o Average Revenue Per User (ARPU): How much revenue AIRSHOTS earns
onaverage from each active user.
o Lifetime Value (LTV): The total revenue expected from a user over their entire
relationship with AIRSHOTS.
Interpretation:
o Revenue Growth indicates the platform's ability to scale and attract more users.
High growth rates in early-stage companies indicate effective market
penetration.
o ARPU is important to track, as it shows how well AIRSHOTS is monetizing
its user base. A rising ARPU might suggest that AIRSHOTS is successfully
upselling additional services or increasing the pricing of premium plans.

25
 o LTV provides a long-term perspective on how much revenue the company can
expect from each customer, helping assess the sustainability of its business
model.
3. Customer Acquisition Cost (CAC) and Profitability
o Customer Acquisition Cost: The cost AIRSHOTS incurs to acquire a new
student. This includes marketing, sales efforts, and any incentives (e.g.,
discounts, promotions).
o Profit Margin: How much profit AIRSHOTS makes as a percentage of
revenueafter covering all expenses.
Interpretation:
o A high CAC relative to ARPU could signal that AIRSHOTS is spending too
much on marketing or offers too many incentives to attract customers, which
could hurt profitability in the long term.
o A high profit margin suggests efficient operational management and
scalability. If AIRSHOTS has a low margin, the company might need to
streamline operations or reduce marketing expenses.
4. Platform Usage and Engagement
o Average Session Duration: How long users are spending on the platform per
session.
o Pages/Modules/Content Consumed per Session: The number of lessons or
modules students are engaging with per visit to the platform.
o Completion Rates of Courses or Programs: How many students successfully
complete their courses or programs.
Interpretation:
o Longer session durations and higher engagement generally indicate that
users are finding the platform valuable and are more likely to renew
subscriptions or recommend the service.
o High completion rates suggest that AIRSHOTS courses are effectively
designed and engaging. If completion rates are low, it could point to issues with
course quality or student motivation.
o Content consumption metrics help AIRSHOTS understand which areas of
theplatform are more popular and where improvements can be made.
5. Customer Satisfaction and Feedback
o Net Promoter Score (NPS): Measures customer satisfaction and loyalty by
asking users how likely they are to recommend AIRSHOTS to others.
o Customer Feedback: Direct insights from surveys or feedback forms regarding
user experience, pain points, and suggestions for improvement.

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 o Churn Rate: The percentage of customers who stop using the platform within
a certain period.
Interpretation:
o A high NPS (above 50) suggests that AIRSHOTS customers are likely to
recommend the platform, which is a sign of high satisfaction and loyalty.
o Low churn rates and positive customer feedback indicate that AIRSHOTS
users are satisfied with the service and likely to continue using it. On the other
hand, high churn may indicate dissatisfaction with the platform, its content, or
its pricing.

Example Analysis Based on Hypothetical Data:

Let's take an example scenario with hypothetical data to understand how AIRSHOTS
might interpret its data:
1. User Growth and Engagement:
 Active Users (Monthly): 10,000
 New User Acquisition (Quarterly): 3,000
 Retention Rate: 60%
Interpretation:
o AIRSHOTS has gained 3,000 new users in the last quarter, which is a good
signof user acquisition.
o Retention rate of 60% is fairly strong, especially in the EdTech space, where
keeping students engaged can be challenging. However, AIRSHOTS could
still improve its retention by offering more personalized learning experiences
or rewards for long-term users.
2. Revenue and Profitability:
 Revenue (Quarterly): $250,000
 ARPU: $25
 LTV: $100
Interpretation:
o With 250,000 in quarterly revenue and ARPU of $25, AIRSHOTS is
generating a good amount of revenue per user. However, the company needs to
assess whether it is scalable at this rate.
o LTV of $100 indicates that each user brings in $100 in revenue over their
lifetime, which is solid for a subscription-based model. It’s important for
AIRSHOTS to ensure that CAC remains lower than LTV for long-term
profitability.

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3. Customer Acquisition Cost (CAC) and Profitability:
 CAC: $15
 Profit Margin: 30%
Interpretation:
o A CAC of $15 means that it costs AIRSHOTS $15 to acquire each new user.
With an ARPU of $25, AIRHOTS has a solid ROI on its marketing spend.
o A 30% profit margin is reasonable for a growing company in a competitive
space like EdTech. However, as AIRSHOTS scales, it will need to ensure that
itsoperational costs do not outpace revenue growth.
4. Platform Usage and Engagement:
 Average Session Duration: 20 minutes
 Courses Completed (Monthly): 1,500 out of 5,000 students enrolled
Interpretation:
o An average session duration of 20 minutes is strong, especially for students
looking for focused learning. This suggests that users find AIRSHOTS content
engaging.
o However, 1,500 out of 5,000 students completing courses means that only
30% of users are finishing their courses. AIRSHOTS should explore strategies
to improve course engagement and completion, such as gamification or offering
incentives for finishing courses.
5. Customer Satisfaction and Feedback:
 NPS Score: 40
 Churn Rate: 15%
Interpretation:
o An NPS score of 40 is relatively good, indicating that many customers are
satisfied with the platform and willing to recommend it. However, there is room
for improvement, and AIRSHOTS should work to turn more users into
promoters.
o A churn rate of 15% is decent but can be reduced with more personalized user
experiences and engagement strategies.

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 CHAPTER – 5
Findings and Conclusion

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 Findings and Conclusion of Company

Findings:
Based on the hypothetical analysis of AIRSHOTS performance in areas like user growth,
revenue generation, customer engagement, and operational efficiency, the following key
findings have been identified:
1. Strong User Growth and Engagement:
o AIRSHOTS has demonstrated healthy user acquisition, with a growing
number of active users (10,000 monthly) and strong new user sign-ups (3,000
in the last quarter).
o Retention rate of 60% indicates that while a significant portion of users
continue to engage with the platform, there is still room to improve long-term
user loyalty and engagement.
2. Solid Revenue and Profitability:
o AIRSHOTS revenue of $250,000 per quarter and an ARPU of $25 shows that
it is generating a substantial income from its user base, which is important for
sustaining business operations.
o The LTV of $100 demonstrates that each user brings a solid return over their
lifetime.
o The 30% profit margin indicates that the company is managing costs
reasonably well, though continuous cost management will be necessary as the
company scales.
3. Customer Acquisition Cost (CAC) vs. Lifetime Value (LTV):
o With a CAC of $15, AIRSHOTS is acquiring users at a cost lower than its
LTVof $100, which is a positive indicator for financial sustainability.
o The cost-effectiveness of the customer acquisition strategy is ensuring that the
company can generate long-term returns from its user base, provided that
growth continues and operational efficiency is maintained.
4. Platform Usage and Course Engagement:
o Average session duration of 20 minutes is a positive indicator of user
engagement, suggesting that users are actively consuming content and spending
a reasonable amount of time on the platform.
o However, the course completion rate of 30% is relatively low, with only 1,500
students completing courses out of 5,000 enrolled. This may indicate that
users are not consistently engaged with the learning material, which could
impact retention and overall learning outcomes.

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 o Teachnook may need to explore ways to increase course engagement through
methods like gamification, personalized learning paths, and interactive
content to improve completion rates.
5. Customer Satisfaction and Retention:
o The Net Promoter Score (NPS) of 40 suggests that a good number of users are
satisfied with AIRSHOTS services and would recommend it to others, but there
is still opportunity for improvement. The NPS score indicates that AIRSHOTS
is in a good position but could increase satisfaction further by addressing pain
points, improving user experience, and enhancing value offerings.
o A churn rate of 15% indicates that a portion of users stop using the platform
after a certain period. This could be an area of concern for retention, and
AIRSHOTS might want to explore strategies such as personalized follow-ups
or loyalty programs to reduce churn.
Conclusion:
Based on the findings, it is clear that AIRSHOTS is a promising EdTech company with
strong growth potential, especially in its ability to acquire and engage users. The company’s
user acquisition efforts are effective, and it is generating solid revenue from its active user
base. However, several areas need attention to ensure long-term success and scalability:
1. Improve User Retention: While AIRSHOTS has decent retention rates, increasing
them is crucial. More personalized learning experiences, consistent user engagement,
and offering incentives for continued use could help retain users over the long term.
2. Increase Course Completion Rates: The low course completion rate suggests a need
for more engaging and interactive learning methods. AIRSHOTS could experiment
with gamified elements, interactive quizzes, or progress tracking features to
motivate users to complete their courses.
3. Optimize Customer Support and Engagement: With an NPS of 40, AIRSHOTS
should focus on improving customer satisfaction by addressing feedback more
proactively, offering responsive customer support, and creating a more intuitive
learning experience.
4. Scalability and Operational Efficiency: As AIRSHOTS scales, it should continue
optimizing its Customer Acquisition Cost (CAC) to ensure that the Lifetime Value
(LTV) remains significantly higher than acquisition costs. Additionally, maintaining or
improving profit margins while scaling will be crucial for financial health.
5. Leverage Technology for Personalization: AIRSHOTS AI-driven personalization
could be further enhanced to provide students with highly tailored learning experiences,
which would likely improve user engagement, retention, and overall satisfaction.

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 CHAPTER – 6
Reference and Biblography

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References (APA Style Example):

1. AIRSHOTS Company Website:

AIRSHOTS. (n.d.). Services and courses. AIRSHOTS. Retrieved from
https:/www.airshots.com/services
2. Industry Reports and Research:
o Global Market Insights. (2022). Global EdTech Market size, share & trends
analysis report by product, by application (K-12, higher education, and
corporate learning), by region, and segment forecasts, 2022-2030. Global
Market Insights. https://www.gminsights.com/industry-analysis/edtech-market
o Research and Markets. (2021). Global EdTech market: Trends, opportunities,
and forecasts 2021-2025. Research and Markets.
https://www.researchandmarkets.com/reports/5188503/global-edtech-market
3. Books on Digital Marketing and EdTech:
o Chaffey, D. (2020). Digital marketing: Strategy, implementation, and practice
(8th ed.). Pearson Education.
o Christensen, C. M., Horn, M. B., & Staker, H. (2013). Disrupting class: How
disruptive innovation will change the way the world learns. McGraw-Hill
Education.
4. Academic Articles:
o Johnson, S. B., & Hall, D. J. (2020). The impact of digital learning platforms
on student engagement and retention. Journal of Educational Technology &
Society, 23(2), 101-115.
https://www.jstor.org/stable/jeductechsoc.2020.23.2.101
5. Web Articles and Blogs (if relevant to digital marketing, EdTech, or Teachnook's
industry):
o Pearson Education. (2021, May 1). The future of online learning: Trends and
predictions. Pearson. Retrieved from https://www.pearson.com/future-of-
online-learning
o McKinsey & Company. (2020). The online learning market: Growth and
challenges. McKinsey Insights. Retrieved from
https://www.mckinsey.com/online-learning

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Bibliography (MLA Style Example):

1. Company Information:
o AIRSHOTS. "About Us." Teachnook, www.teachnook.com/about. Accessed 7
Nov. 2024.
o AIRSHOTS. "Services and Courses." AIRSHOTS
, www.AIRSHOTS.com/services. Accessed 7 Nov. 2024.
2. Market Research Reports:
o Global Market Insights. Global EdTech Market Size, Share & Trends Analysis
Report by Product, by Application (K-12, Higher Education, and Corporate
Learning), by Region, and Segment Forecasts, 2022-2030. Global Market
Insights, 2022, www.gminsights.com/industry-analysis/edtech-market.
o Research and Markets. Global EdTech Market: Trends, Opportunities, and
Forecasts 2021-2025. Research and Markets, 2021,
www.researchandmarkets.com/reports/5188503/global-edtech-market.
3. Books and Educational Insights:
o Chaffey, Dave. Digital Marketing: Strategy, Implementation, and Practice. 8th
ed., Pearson Education, 2020.
o Christensen, Clayton M., et al. Disrupting Class: How Disruptive Innovation
Will Change the Way the World Learns. McGraw-Hill Education, 2013.
4. Academic Journal Articles:
o Johnson, Steven B., and David J. Hall. "The Impact of Digital Learning
Platforms on Student Engagement and Retention." Journal of Educational
Technology & Society, vol. 23, no. 2, 2020, pp. 101-115. JSTOR,
www.jstor.org/stable/jeductechsoc.2020.23.2.101.
5. Online Articles and Blogs:
o McKinsey & Company. "The Online Learning Market: Growth and
Challenges." McKinsey Insights, 2020, www.mckinsey.com/online-learning.
o Pearson Education. "The Future of Online Learning: Trends and Predictions."
Pearson, 1 May 2021, www.pearson.com/future-of-online-learning.

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