Monica Resume 1

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MONICA SHAFIK

Cairo, Egypt
01283665827
monicashafik97@gmail.com

Professional Summary
Results-driven Data Analyst with expertise in optimizing digital services, crafting dynamic
dashboards, and leading data analysis for business applications. Skilled in driving user
experience improvements and sales growth. Proven ability to deliver actionable insights and
facilitate cross-team collaboration for strategic decision-making. Dedicated to leveraging data
for organizational success.

Skills
 Leveraged available data to create charts  Identified different types of relevant data
and present findings via written reports to improve business performance with
and in-person presentations. better analytics.
 Maintain database files, tables, and  Developed and delivered data analysis
dictionaries to prevent data loss. training programs for non-technical
stakeholders to improve data literacy and
empower them to make data-informed
decisions.
 Implemented automation and technology  Delivered real-time insights and
solutions to streamline data extraction actionable information to stakeholders to
and improve efficiency. reduce report generation time and
improve data accessibility.

Technical skills
 Power BI
 Google Analytics
 Google Tag Manager
 Google Looker Studio
 Firebase
 Amplitude
 Adjust
 SQL
 Advanced Excel
 A/B testing

Experience
Data Analyst Feb 2023 ‐ Current
b_labs
Data Analyst at B_labs, the digitization arm of B.TECH.
 Enhanced Deelz service, the premier merchant app, using robust data analytics.
Specialized in optimizing user experience and driving sales through data interpretation.
 Implemented impactful strategies, crafted Power BI dashboards, and extended Amplitude
integration. Contributions highlighted in Weekly Business Reviews, positively impacting
user satisfaction and sales.
Data Analyst Aug 2022
B.Tech
 Mini Cash service: led the implementation and optimization of the installments service,
improving the customer experience and reducing payment friction. Developed
dashboards in Power BI to monitor and analyze installment payment trends, providing
actionable insights to the team.
 Payment and Checkout Enhancements: spear headed initiatives to enhance payment
and checkout processes, resulting in a [mention percentage] increase in successful
transactions. Collaborated cross-functionally to identify bottlenecks and implement data-
driven solutions to streamline the payment workflow.
 Amplitude Reporting Tool Integration: played a pivotal role in the integration of Amplitude,
a new reporting tool, from inception to implementation. Created and tracked events,
developed comprehensive reports from scratch, and ensured seamless integration with
existing systems.
 Dashboard Development in Power BI: designed and implemented dynamic dashboards in
Power BI to visualize key performance indicators (KPIs) for various services, enabling
real-time monitoring and decision-making.
 WBR and QBR Participation: Regularly attend Weekly Business Reviews (WBRs) and
Quarterly Business Reviews (QBRs) with the board to present data-driven insights,
discuss key metrics, and align strategies with business goals.
 Collaboration with McKinsey: I worked closely with McKinsey [Global Management
Consulting] to leverage data insights for strategic decision-making. resulting in improved
efficiency and effectiveness.
Feb 2021 ‐ Jul 2022
Halan ‐ Cairo
Performance Data Analyst

 Identify opportunities to streamline existing business processes by automating recurring


and ad-hoc analyses into stable, repeatable reports, metrics, and dashboards.Leverage
automated tools to efficiently source, cleanse, merge data and calculate analytics.Use
statistical tools to identify, analyses, and interpret anomalies and patterns in complex
data sets that could be helpful for the diagnosis and resolution of trends and solve
issues.Build, maintain, and improve accurate interactive dashboards and static reports
that are easily absorbed by colleagues with varying data literacy to empower decision
making.Evaluate output to ensure meets partner requirements and summaries key
findings.Support projects to test and reconcile statistics in data repositories, having a
clear understanding of requirements, legacy/future methodologies and reconcile to
source system.Advise on the latest data tools & techniques and new features available in
the latest releases of the tools we currently use.Support the Digital team with feeding
back findings and supporting spending decisions and utilizing our forecasting tools to
predict our customers behaviors and the best journeys to recruit throughDive into our
data and understand the logics used to ensure it is kept as accurate as possible across
platforms, through regular validations Support the Digital team with feeding back findings
and supporting spending decisions and utilizing our forecasting tools to predict our
customers behaviors and the best journeys to recruit through Dive into our data and
understand the logics used to ensure it is kept as accurate as possible across platforms,
through regular validations
Jul 2018 ‐ Sep 2018
Eva cosmetics ‐ Alexandria, Alexandria
Internship

Internship Jul 2017 ‐ Sep 2017


KELLER EGYPT Ltd GENCO

Education

Alexandria University ‐ Egypt


Bachelor of Science : Management Information Systems May 2020

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