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Bachelor of Tourism Studies (BTS) Tourism Marketing Set 1

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1. Tourism Marketing has a dominant role of ____________?

A. Customers

B. Producers

C. Travel agencies

D. Intermediaries

Answer» D. Intermediaries
discuss
2. One tourism product is a combination of different products from different
manufacturers. It is commonly known as ?

A. Package tour

B. Tour operation

C. Multiplicity of producers

D. None of these

Answer» C. Multiplicity of producers

discuss

3. 4 P’s of marketing 1.Place 2.Price 3.Promotion 4.__________

A. Packaging

B. Product

C. People

D. Process

Answer» B. Product
discuss

4. Tourism Marketing is an instrument to lift up the standard of living of ____________

population?

A. Guest population

B. Host population

C. Tribal population

D. None of these

Answer» B. Host population

discuss
5. Tourism is having highly ____________ demand ?

A. Stable demand

B. Passive demand

C. None of these

D. Unstable demand

Answer» D. Unstable demand

discuss

6. What is marketing depreciation?

A. Production is less than demand

B. Demand is less than production

C. Production and demand is equal

D. None of these

Answer» B. Demand is less than production

discuss

7. ‘Marketing boom’ means?

A. Production is more than demand

B. Production is less than demand

C. Production and demand is equal

D. None of these

Answer» B. Production is less than demand

discuss

8. Marketing stabilizes the ____________ conditions?

A. Social conditions

Answer» B. Economic conditions

8. Marketing stabilizes the ____________ conditions?

B. Economic conditions

C. Political conditions

D. Cultural conditions

Answer» B. Economic conditions

discuss

9. Societal Marketing is focusing on?

A. Society wellbeing

B. Customer wellbeing

C. Cultural wellbeing

D. Tourist wellbeing

Answer» A. Society wellbeing

discuss

10. What is CRM?

A. Customer Retention Management

B. Customer Relaxation Management

C. Customer Relation Management

D. None of these

Answer» C. Customer Relation Management

discuss

11. Advertisement is one of the ____________ in marketing

A. Marketing tool

Answer» D. Promotional tool

11. Advertisement is one of the ____________ in marketing

B. Business tool

C. Commercial tool

D. Promotional tool

Answer» D. Promotional tool

discuss

12. Select the 1st procedure of market research?

A. Identification of the problem

B. Identify the objectives

C. Find out research technique

D. Data collection

Answer» A. Identification of the problem

discuss

13. Which segmentation is generally international companies prefer?

A. Geographical

B. Economic

C. Demographic

D. Behavioral segmentation

Answer» A. Geographical
discuss

14. Demographic segmentation is conducting on the basis of ?

A. Market distance

Answer» B. Study of people

14. Demographic segmentation is conducting on the basis of ?

B. Study of people

C. Economic conditions

D. Psychological factors

Answer» B. Study of people

discuss

15. Geographical segmentation is on the basis of _______________?

A. Market distance

B. Study of people

C. Social conditions

D. Economic conditions

Answer» A. Market distance

discuss

16. Behavioral segmentation is on the basis of _______________?

A. Economic conditions

B. Customer satisfaction

C. Behavioral variables

D. Social conditions

Answer» C. Behavioral variables

discuss

17. Psychological segmentation is on the basis of _______________?

A. Humanity factors

Answer» B. Psychological factors

17. Psychological segmentation is on the basis of _______________?

B. Psychological factors

C. Behavioral factors

D. None of these

Answer» B. Psychological factors

discuss

18. Which one is not the element of market planning?

A. Policies

B. Programs

C. Budgets

D. People

Answer» D. People
discuss

19. Fill in the blank with suitable option? 1. People 2.Packaging 3.Physical evidence
4.__________

A. Process

B. Place

C. Product

D. Price

Answer» A. Process
discuss

20. After decline stage a product can undergo for _______________?

A. New product development

Answer» A. New product development

20. After decline stage a product can undergo for _______________?

B. Modifications

C. Offers

D. Discount sales

Answer» A. New product development

discuss

21. 1st stage of new product development is _______________?

A. Screening of idea

B. Commercialization

C. Generating product ideas

D. Concept development

Answer» C. Generating product ideas

discuss

22. Which is the correct arrangement of product life cycle?

A. Product development stage, Growth stage, Saturation stage, Decline stage, Introduction stage

B. Introduction stage, Product development stage, Saturation stage, Decline stage

C. None of these

D. Product development stage, Introduction stage, Growth stage, Saturation stage, Decline stage

Answer» D. Product development stage, Introduction stage, Growth stage, Saturation stage, Decline
stage
discuss
23. Write the full form of PLC?

A. Product Life and Customers

B. Product Life Cycle

C. Product Living Cycle

D. None of these

Answer» B. Product Life Cycle

discuss

24. According to PLC, the rate of sales at Development stage will be ?

A. Nil

B. Low sales

C. Peak sales

D. Decline

Answer» A. Nil
discuss

25. As per PLC, the rate of sales at Introduction stage is ?

A. High sales

B. Low sales

C. Gradually increasing

D. Peak sales

Answer» B. Low sales

discuss

26. As per PLC, the rate of sales at Growth stage is ?

A. Gradually increasing

Answer» A. Gradually increasing

26. As per PLC, the rate of sales at Growth stage is ?

B. Peak sales

C. Decline

D. Nil sales

Answer» A. Gradually increasing

discuss

27. As per PLC, sales at Saturation stage would be?

A. Peak sales

B. Low sales

C. Decline

D. None of these

Answer» A. Peak sales

discuss

28. As per PLC, cost of product at Development stage?

A. Very high

B. Very low

C. Medium

D. Gradually increasing

Answer» A. Very high

discuss

29. As per PLC, the product cost at the rate of Introduction stage must be ?

A. Very high

B. High cost per customers

Answer» B. High cost per customers

29. As per PLC, the product cost at the rate of Introduction stage must be ?

C. Average cost per customers

D. Low cost

Answer» B. High cost per customers

discuss

30. As the information from PLC, the product cost at the rate of Growth stage will be ?

A. Very high

B. High cost

C. Average cost

D. Low

Answer» C. Average cost

discuss

31. As per PLC, cost of product at the rate of Saturation stage can be ?

A. Low cost

B. Average

Answer» A. Low cost

31. As per PLC, cost of product at the rate of Saturation stage can be ?

C. High cost

D. Very high

Answer» A. Low cost

discuss

32. As per PLC, profit for a firm at Introduction stage will be?

A. No profit

B. Less profit

C. Rising profit

D. Maximum profit

Answer» B. Less profit

discuss

33. Tour operation in marketing is a _______________ mix?

A. Product mix

B. Place mix

C. Promotion mix

D. Product mix

Answer» B. Place mix

discuss

34. Personal selling in tourism is one of the _______________ mix?

A. Product mix

B. Place mix

C. Promotion mix

Answer» C. Promotion mix

34. Personal selling in tourism is one of the _______________ mix?

D. Product mix

Answer» C. Promotion mix

discuss

35. Which is not included in product mix?

A. Image

B. Reputation

C. Brand

D. Sponsership

Answer» D. Sponsership
discuss

36. Which is not included in price mix?

A. Adds

B. Whole sale price

C. Seasonal price

D. Corporate price

Answer» A. Adds
discuss

37. Tourism clubs included in _______________ mix?

A. Product mix

B. Place mix

C. Promotion mix

D. Price mix

Answer» B. Place mix

 discuss

38. As per PLC, the profit of a firm at the rate of Growth stage would be ?

A. Increasing

B. Decreasing

C. Minimum

D. Maximum

Answer» A. Increasing
discuss

39. From the below options which suits for promotion?

A. Discounted price

B. Trade fares

C. Outdoor selling

D. Whole sale price

Answer» C. Outdoor selling

discuss

40. From the options which suits for place mix?

A. Sales promotions

B. Image and reputation

C. Reservation systems

D. Personal selling

Answer» C. Reservation systems

discuss
41. In new product development which stage is known as preparation stage?

A. Product screening stage

B. Commercialization

C. Test marketing

D. Product development stage

Answer» D. Product development stage

discuss

42. Marketing activity starts with?

A. Producers

B. Customers

C. Manufacturers

D. Business

Answer» B. Customers
discuss
43. Marketing activity ends with?

A. Customers

B. Producers

C. Distributers

D. None of these

Answer» A. Customers
discuss

44. Marketing is _________ driven?

A. Profit driven

B. Customer driven

C. Producer driven

D. Value driven

Answer» D. Value driven

discuss

45. Marketing takes place well before and after _________?

A. Production

B. Commercialization

C. Test marketing

D. None of these

Answer» A. Production
discuss

46. Marketing is _________ oriented?

A. Product

Answer» B. Customer
46. Marketing is _________ oriented?

B. Customer

C. Producers

D. Distributers

Answer» B. Customer
discuss

47. What is the relation between production and consumption about tourism product?

A. Interrelated

B. Production after consumption

C. Consumption after production

D. None of these

Answer» A. Interrelated
discuss

48. Sales forecast means?

A. Planning

B. Guessing the future

C. Study of future

D. None of these

Answer» C. Study of future

discuss

49. PLC explain that competitions at maturity stage is?

A. Lot

B. Less

Answer» A. Lot
49. PLC explain that competitions at maturity stage is?

C. Minimum

D. Nil

Answer» A. Lot
discuss

50. PLC tells that the customers for a product at the rate of its Decline stage will be?

A. Maximum

B. Increasing

C. Innovators

D. Very less

Answer» D. Very less

discuss

51. PLC defines that profit at introduction stage is?

A. Rising profit

B. Less profit

Answer» A. Rising profit

51. PLC defines that profit at introduction stage is?

C. No profit

D. Maximum profit

Answer» A. Rising profit

discuss

52. As per the information from PLC profit at growth stage is ?

A. Maximum profit

B. Rising profit

C. Less profit

D. No profit

Answer» B. Rising profit

discuss

53. PLC explains that profit at maturity stage is ?

A. Maximum profit

B. Rising profit

C. Less profit

D. No profit

Answer» C. Less profit

discuss

54. As per the PLC competitors at development or growth stage would be?

A. No competitors

B. Lot of competitors

C. Growing numbers

Answer» C. Growing numbers

54. As per the PLC competitors at development or growth stage would be?

D. Nil

Answer» C. Growing numbers

discuss

55. PLC tells that the customers at development/growth stage would be?

A. No customers

B. Increasing customer

C. Innovators

D. Maximum customers

Answer» A. No customers
discuss

56. PLC explains that competitors at introduction stage is ?

A. Lot of competitors

B. Growing competitors

C. No competitors

D. Nil

Answer» A. Lot of competitors

discuss

57. Product is an amalgum of _________?

A. Goods and product

B. Service and product

C. Goods and services

D. None of these

Answer» C. Goods and services

 discuss

58. Deciding in advance is commonly known as _________?

A. Planning

B. Coordinating

C. Organizing

D. Directing

Answer» A. Planning
discuss

59. What is the process of dividing a total market into different groups ?

A. Niche marketing

B. Day marketing

C. Market segmentation

D. None of the above

Answer» C. Market segmentation

discuss

60. When there is only one intermediary between producer and consumer, it is known
as ________________ ?

A. 1-Level

B. 2-Level

C. Multi-level

D. None of these

Answer» A. 1-Level
discuss
61. PLC explains that customers at introduction stage is ?

A. No customer

B. Increasing customers

C. Innovators

D. Maximum customers

Answer» C. Innovators
discuss

62. Where there is 2 intermediary between producer and customer ,it is known as
_____________?

A. 2-level

B. 1-level

C. 0-level

D. Multi-level

Answer» A. 2-level
discuss
63. PLC explains that customers at growth stage is ?

A. No customers

B. Increasing customers

C. Innovators

D. Maximum customers

Answer» B. Increasing customers

discuss

64. When there is no intermediary between producer and customer, it is known as

_____________?

A. 0-level

B. 2-level

C. 1-level

D. Multi-level

Answer» A. 0-level
discuss

65. Production concept is otherwise known as ?

A. Product concept

B. Core concept

C. Social concept

D. Manufacturing concept

Answer» D. Manufacturing concept

discuss
66. Societal concept in marketing focus on ?

A. Society wellbeing

B. Market wellbeing

C. Firms wellbeing

D. None of these

Answer» A. Society wellbeing

discuss

67. In tourism industry and tourism marketing, travel agent is known as ?

A. Spoke person

B. Negotiator

C. Intermediaries

D. Agent

Answer» C. Intermediaries
discuss

68. Marketing mix is considered as one of the _____________ in marketing?

A. Factor affecting pricing

B. Core concept

C. Philosophy

D. None of these

Answer» A. Factor affecting pricing

discuss

69. Setting lower price for a product is a good marketing tool for?

A. Profit maximization

Answer» C. Preventing competition

69. Setting lower price for a product is a good marketing tool for?

B. Revenue

C. Preventing competition

D. None of these

Answer» C. Preventing competition

discuss

70. what are the different types of factors affecting pricing ?

A. Organizational and management

B. Internal and organizational

C. Internal and management

D. Internal and external

Answer» D. Internal and external

discuss

71. which is the controllable factors affecting pricing?

A. Internal

Answer» A. Internal
71. which is the controllable factors affecting pricing?

B. External

C. Organizational

D. Marketing mix

Answer» A. Internal
discuss

72. which is the non controllable factor affecting pricing?

A. Internal

B. External

C. Organizational

D. Management

Answer» B. External
discuss

73. Market skimming price is starting with a ________________ price?

A. High price

B. Low price

C. Minimum price

D. Zero price

Answer» A. High price

discuss

74. Market penetrating price is starting with a ________________ price?

A. High price

Answer» B. Low price

Explanation: Market penetration is coming in with a lower price and then gradually increasing it
74. Market penetrating price is starting with a ________________ price?

B. Low price

C. Minimum price

D. Zero price

Answer» B. Low price

Explanation: Market penetration is coming in with a lower price and then gradually increasing it
discuss

75. The 1st aim of a firm is to ?

A. Make profit

B. Image

C. Communication channel

D. Survive

Answer» B. Image
discuss

76. Distribution channels are mainly classified in to?

A. 1

B. 2

C. 4

D. 5

Answer» D. 5
discuss

77. The Direct distribution of a product in market comes under ________________

channel?

A. Single level

Answer» C. Direct level

77. The Direct distribution of a product in market comes under ________________
channel?

B. Two level

C. Direct level

D. None of these

Answer» C. Direct level

discuss

78. Education, family size, religion etc comes under________________ type of

segmentation?

A. Demographic segmentation

B. Political segmentation

C. Geographical segmentation

D. None of these

Answer» A. Demographic segmentation

discuss

79. There are mainly ________________classes of people in a market?

A. 3

B. 2

C. 5

D. 1

Answer» A. 3
discuss
80. Which period is called adverse period of marketing?

A. Marketing boom period

B. Market depreciation

C. Demand period

D. None of these

Answer» B. Market depreciation

discuss

81. User status is a factor comes under________________ type of segmentation?

A. Physical segmentation

B. Political segmentation

C. Behavioral segmentation

D. None of these

Answer» C. Behavioral segmentation

discuss
82. Which one is the larger concept in marketing?

A. Selling concepts

B. Marketing concept

C. Organizational concept

D. Revenue concept

Answer» B. Marketing concept

discuss

83. Which kind of research it is, when it focuses the customers?

A. Selling research

B. Demand research

C. Consumer research

D. Product research

Answer» C. Consumer research

discuss

84. Which kind of research it is, when it focuses product?

A. Product research

B. New product research

C. Consumer research

D. Demand research

Answer» A. Product research

discuss

85. Objectives of company is an________________ factor affecting pricing?

A. Internal

Answer» A. Internal
85. Objectives of company is an________________ factor affecting pricing?

B. External

C. organizational

D. None of these

Answer» A. Internal
discuss

86. Pricing is actually done by________________?

A. Lower level management

B. Top level management

C. Executives

D. Employers

Answer» A. Lower level management

discuss

87. The process of dividing a total market into different ________________ groups is
called market segmentation?

A. Buyers groups

B. Producers groups

C. Marketing groups

D. None of these

Answer» A. Buyers groups

discuss
88. The process of dividing a total market into different buyers group is
called____________?

A. Market segmentation

B. Market groups

C. Markets

D. None of these

Answer» A. Market segmentation

discuss

89. Marketing research is a tool to reduce____________?

A. Market group

B. Competition

C. Risk

D. Planning

Answer» B. Competition
discuss

90. Market research saves ____________ of people engaging in marketing operation?

A. Energy and time

B. Profit

C. Number of people

D. None of these

Answer» A. Energy and time

discuss
91. Physical evidence in additional 4 P’s explains the____________?

A. Process

B. People

C. Design aesthetics

D. None of these

Answer» C. Design aesthetics

discuss

92. Market testing is otherwise known as?

A. Marketing test

B. Test marketing

C. Commercialization

D. None of these

Answer» B. Test marketing

discuss
93. A product concept is an elaborated version of ____________?

A. Idea expressed

B. New product

C. Sample product

D. Declined product

Answer» A. Idea expressed

discuss

94. Introduction stage is otherwise known as ?

A. Launching stage

B. Introduction stage

C. Maturity stage

D. None of these

Answer» A. Launching stage

discuss

95. ____________ is the core stage of PLC?

A. Product development stage

B. Introduction stage

C. Growth stage

D. None of these

Answer» C. Growth stage

discuss

96. From the below list which one is small concept?

A. Marketing concept

Answer» B. Selling concept

96. From the below list which one is small concept?

B. Selling concept

C. Production concept

D. Manufacturing concept

Answer» B. Selling concept

discuss

97. In selling company achieve profit through?

A. Selling

B. Selling volume

C. Marketing

D. Production

Answer» B. Selling volume

discuss

98. In marketing company achieve profit through?

A. Selling

B. Selling volume

C. Marketing

D. Customer satisfaction

Answer» D. Customer satisfaction

discuss

99. Marketing concept focus on ____________?

A. Customer

B. Customer satisfaction

Answer» C. Needs and wants of customer

 99. Marketing concept focus on ____________?

C. Needs and wants of customer

D. Market

Answer» C. Needs and wants of customer

discuss

100. When promotional expenses increasing the price will ____________?

A. Increase

B. Decrease

C. Mutually beneficial

D. Less

Answer» A. Increase
discuss

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Question and answers in Tourism Marketing, Tourism Marketing multiple choice questions and answers,
Tourism Marketing Important MCQs, Solved MCQs for Tourism Marketing,
Tourism Marketing MCQs with answers PDF download

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