Placed at the meeting of

Academic Council
held on 26.03.2018
APPENDIX - AG
MADURAI KAMARAJ UNIVERSITY
(University with Potential for Excellence)
Master of Business Administration (Semester)
CHOICE BASED CREDIT SYSTEM
REVISED SYLLABUS
(This will come into effect from the Academic Year 2018-19)

1. Introduction of the Programme

MBA Programme focuses on the development of competency and work skills
relevant to the demands of the Private sectors at the domestic and international levels and
also Public sectors. The Programme is with a strong focus on personal development and
reflective learning throughout the programme helps the learners to realize their career
potential.
In the current competitive job scenario, choosing a promising post graduate
degree programme is vital to ensure a promising career. The aim of all the students at the
time of completion of course is to get employment in one of the best companies in the
job market or to become an entrepreneur in the field of one’s interest. Nowadays in India the
economic conditions are favouring in all dimensions in all the sectors including both
manufacturing and service. India is encouraging the foreign companies to start business in
India through Direct Investment and Portfolio Investment. Big companies in India also start
their business operations in foreign countries. To get a job in any multi-national companies,
one needs to develop technical skill in the respective field. There is a huge demand for
technically qualified persons to get job opportunities in MNCs. MBA Programme helps the
students in getting jobs in these reputed companies. MBA Students learn the fundamental
concepts in management, administration and its application in business to solve many
complex issues of business and also acquire different techniques and skills. In MBA
Programme, specialization in the areas of production, marketing, human resource and
systems is provided apart from fundamental concepts including general management,
behavioural aspects which will make an MBA Student to become a great manager in a
multi-national company developing all qualities required for that. Students can also become
entrepreneurs thus giving employment opportunities to many persons. Getting an MBA
Degree will increase one’s chances of finding a great job with a reputed company thus
becoming a great leader in the business world or becoming an entrepreneur which is
essential of any nation like India.

2. Eligibility Conditions
A candidate who has passed any one of the following degrees of this University or
any other University accepted by the syndicate as equivalent thereto subject to such

986
conditions as may be prescribed therefore, will be eligible for admission to the M.BA.
(Semester) Degree course.
B.Com., B.Com., (E Commerce)
B.Com., (CA) B.Com., (CS)
B.Com., (PA) B.B.A.,
B.Com., (Banking & Insurance) B.Com., (Honors)
B.E (Any Branch) B.Sc (CS)/BCA/B.Sc (IT) B.Sc (Maths)
B.Sc (Phy)/ B.Sc (Chem)
2.1 Duration of the Programme : 2 Years
2.2. Medium of Instructions : English
3. Objectives of the Programme
1) To enable the students to become Managers in a reputed multinational company.
2) To prepare the students to start a own business thus becoming Entrepreneurs
3) To enable the students to take the role of consultant and trainer in leading
organisations.
4) To help the students to become managers in banking companies
5) To tune up the employability skills of the students to the expectations of the
corporate

4. Outcome of the Programme

 Developing the students employable in Corporate sectors
 Making the students eligible for employment in Government sectors including
Banks.
 Creating confidence among the students to appear for competitive examinations,
group discussion and interview.

5. Core Subject Papers: 22 (15 + 6 + 1)

6.Core Subject: 15
Elective Subjects 6
7. Non Subject Elective Paper: 1
8. Unitization: 5 Units each subject
9. Pattern of Semester Exam: 4 Semesters
10. Scheme for Internal Assessment:
Test : 10 marks (Average of best two tests)
Assignment : 5 marks
Seminar/ Group Discussion : 5 marks
Peer-Team- Teaching : 5 marks
________
Total : 25 marks
________
11.External Exam : 75 marks
12. Question Paper Pattern:
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 Part A 10*1 = 10 marks
Part B (either or) 5*7 = 35 marks
Part C (Open choice) 3*10 = 30 marks
(3 out of 5) ________
Total 75 marks
________
13. Scheme for evaluation: Detailed scheme are required with allotment of marks.
14.Passing minimum: External minimum 45% of 75 marks = 34 marks. Aggregate 50
marks.
14.1 Classification

S. No Range of CCPA Class

1 50 & above but below 60 II
2 60 & Above I

15. Model Questions:

16. Teaching Methodology:

Classroom Teaching
Role-play by Students
Case study Teaching
Seminars / Field survey
Classroom Exercises
Group Discussion
Guest Lectures by Industrialists, Executives from Corporate
Industrial Visits
17. Text Books
List of all the text books is quoted at theend of the syllabus of each subject.

18. Reference Books

The list of all the reference books is followed by the list of text books. This list
contains at least two books for each subject.

19. Retotaling and Revaluation Provision

Candidates may apply for retotaling and revaluation within ten days from the date of the
result published in the university website along with the required forms and fees.

20. Transitory provision

The candidates of previous scheme may be permitted to write exams in their own schemes
up to the examinations of April 2020 as a transitory provision.

988
 21. Subjects and Paper related websites
All the subject details along with syllabus may be downloaded from the university
website www.mkuniversity.org

SCHEME OF EXAMINATION – MBA DEGREE COURSE (SEMESTER)

Seme Subjects Contact Credits Internal External Total

ster Hours
FIRST SEMESTER
Fundamentals of Management 6 4 25 75 100
Organizational Behaviour 6 4 25 75 100
Economics for Management 6 4 25 75 100
I
Statistics for Management 6 4 25 75 100
Financial and Management 6 4 25 75 100
Accounting
Viva-Voce (Internal only - 2
Total 30 22

Seme Subjects Contact Credits Internal External Total

ster Hours
Production and Operations Management 6 4 25 75 100
Marketing Management 6 4 25 75 100
Financial Management 6 4 25 75 100
II
Human Resource Management 6 4 25 75 100
Management Information System 6 4 25 75 100
Viva-Voce (Internal only) - 2
30 22

989
Seme Subjects Contact Credits Internal External Total
ster Hours
THIRD SEMESTER
Operations Research 5 4 25 75 100
Business Research Methods 5 4 25 75 100
Non-major Elective - 5 3 25 75 100
Entrepreneurship
Major Elective: Marketing
A. Rural Marketing 5 3 25 75 100
B. Consumer Behaviour 5 3 25 75 100
C. Advertising and Sales 5 3 25 75 100
Promotion
Major Elective: Finance
A. Indian Capital Market 5 3 25 75 100
B. Financial Markets and 5 3 25 75 100
Services
C. International Trade, Finance 5 3 25 75 100
III and Documentation
D. Working Capital Management 5 3 25 75 100
Major Elective: Human
Resource
A. Labour Laws 5 3 25 75 100
B. Training and Development 5 3 25 75 100
C. Compensation Management 5 3 25 75 100
Major Elective: System
Management of Software 5 3 25 75 100
Projects
UNIX and MS WINDOWS 5 3 25 75 100
Operating System 5 3 25 75 100
Introduction to C and C++ 3 25 75 100
Major Elective: Production
Work Study 5 3 25 75 100
Value Engineering &Waste 5 3 25 75 100
Control
Materials Management 5 3 25 75 100
Total Quality Management 5 3 25 75 100
Viva-Voce (Internal only) 2
Total 22

990
Semes Subjects Contact Credits Internal External Total
ter Hours
FOURTH SEMESTER
International Business 5 4 25 75 100
Strategic Management 5 4 25 75 100
Business Environment and Law 5 4 25 75 100
Major Elective: Marketing 3
IV A. Product and Brand Management 5 3 25 75 100
B. Services Marketing 5 3 25 75 100
C. International Marketing 5 3 25 75 100
D. Buyer Behavior 5 3 25 75 100
E. E-Marketing 5 3 25 75 100
Major Elective: Finance
A. Security Analysis and Portfolio 5 3 25 75 100
Management
B. Management of Financial 5 3 25 75 100
Institutions
C. International Financial 5 3 25 75 100
Management
Major Elective: Human Resource
A. Organisational Development and 5 3 25 75 100
Change Management
B. Strategic Human Resource 5 3 25 75 100
Management
C. International Human Resource 5 3 25 75 100
Management
Major Elective: System
Emerging Trends Information 5 3 25 75 100
Technology
Computer Networks 5 3 25 75 100
Modeling and Simulation 5 3 25 75 100
Major Elective: Production
Production Planning and Control 5 3 25 75 100
Project Planning Evaluation and 5 3 25 75 100
Management
Advanced Manufacturing Systems 5 3 25 75 100
Project 2
Viva-Voce (Internal only) - 1
24

991
 REGULATIONS

I. Eligibility for the Course

Candidate for admission to the Master of Business Administration course, for
fulltime, should possess a Bachelor’s Degree of this University or an examination accepted
as equivalent thereto, with a minimum pass.

II. Application for Admission

Application for admission to the course must be made in the prescribed form
obtainable at the office of the institution offering of the course, not later than the date
noticed each year. The admission will be subject to Test, Group Discussion and Interview to
enable the respective admission committee to decide about the suitability of the candidate.
The decision of the committee shall be the final in all cases of admissions.

III. Eligibility for the Degree

i. Candidate for the degree shall, besides undergoing the prescribed courses of study,
do practical work by way of case study, project report, prescribed factory visit, etc., under
the guidance of staff members and to the satisfaction of the Department or the Institute.
ii. No candidates shall be eligible for the degree unless he/she has completed the
prescribed course of study in an institution and has passed the prescribed examinations.
iii. No candidate shall be admitted to the examination unless he/she has attended not
less than 80% of the total lectures and class sessions and has produced a certificate from the
Head of the institution where he/she has studied certifying that his/her progress and conduct
have been satisfactory.

IV. Duration and Schedule of the Course

Full time MBA degree course shall be divided into four semesters of two years
duration (I year two semesters and II year two semesters) A semester is a period of 90
working days as per the schedule given below.

V. Methods of Study
Lectures shall be supplemented for participative methods of learning, assignments
and factory visits, etc., in accordance with the nature of subject with a view to enable the
candidates to analyze and solve many divergent current problems in business and industrial
management.

VI. Restriction to Complete the Course

There is no time restriction to complete the course.

VII. Evaluation
Evaluation of candidates shall be through both internal and external assessment with
25 is to 75 marks for theory papers, i.e. Foundational and Elective course. For seminar
course, viva- voce and workshops the assessment is entirely internal. The passing minimum
992
is 50% and 34% is the minimum external. For projects 80% for internal and 20% for viva-
voce.

The break-up for internal assessment for theory paper shall be as follow:

1. Test(s) -15marks
2. Assignments, Terms Papers, etc., - 5marks
3. Class Participation** - 5 marks
------------
25 marks
------------

Tests may be in form of written tests at the discretion of the faculty.

** Class Participation means the skills of a student to raise meaningful questions

during the classes, answering to the questions posed by the faculty and students, quality of
the participation during case discussions etc.,

The external assessment shall be through examination to be conducted for each

theory course at the end of each semester.

VIII. Evaluation of the Internship Training

The internship programme for a period of 30 days at the end of the second semester
has been made compulsory and prone to be evaluated.
A viva voce will be conducted at the completion of the internship training by a panel
of internal examiners as recommended by the director.
75% of the marks are allotted for internship evaluation and 25% for viva voce.
The minimum mark for pass in the internship training report evaluation is 50.

IX. Evaluation of Project work

The project work during the fourth semester has been made evaluatory. The
Evaluation of the performance of the candidate and the project report will be done through
the viva voce conducted at the completion of the project by a panel of internal / external
examiners as recommended by the concerned Heads of the department.
75% of marks are allotted for project evaluation and 25% for viva voce. The
minimum mark for pass in the project evaluation is 50.

X. Classification of Candidates
A candidate who obtains not less than 50% marks in each paper in the external
examination separately and 50% marks in the aggregate of both external examination and
the internal evaluation shall be declared to have passed. There is no separate minimum for
internal evaluation.

993
 A candidate who secures not less than 50% of the aggregated marks in all parts of
the final examination is placed in second class.

A candidate who secures not less than 60% of the aggregate marks in all parts of the
final examination shall be declared to have passed the examination and placed in first class.

A candidate who passed in first class and who obtains not less than 75% of the marks
in any paper (Provided it is cleared in the first attempt) shall be declared to have passed with
distinction in that paper.

MBA – PG Degree Course

Total Credits
Semester Credits
I Semester 22
II Semester 22
III Semester 22
IV Semester 24
Total Credits 90

SEMESTER I
Subject: Fundamentals of Management Subject Code:
Hrs/Wk: 6 hrs

Course Objective
The objective of this paper is to familiarize the students with basic management
concepts and human in various managerial processes in the organisation.

Unit I
Management – Definition – Concept – Nature – Process – Importance - Functions
and Skills, Evolution and Development of Management Thought and the Patterns of
Management Analysis, Planning – Nature – Scope - Objectives and Significance of Planning
- Types of Plans – Planning Process - Strategy – Policies - Techniques of Decision Making

Unit II
Organising – Nature and Purpose of Organization - Organisational Structures - Basis
of Departmentation - Concept of Authority - Functional Authority - Delegation of Authority
- Centralisation and Decentralisation of Authority

Unit III
Staffing – Recruitment – Selection – Training and Development, Performance
Appraisal - Carrer Strategy
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Unit IV
Motivation – Concept of Motivation and Performance - Theories Of Motivation,
Approaches for Improving Motivation - Pay and Job Performance - Quality of Work Life -
Morale Building - Concept and Functions - Leadership Style - Process and Models of
Leadership Development – Transformational - Transactional, Charismatic - Visionary
Leadership – Communication – Process – Importance – Channels - Barriers to
Communication - Role of Communication in Managerial Effectiveness.

Unit V
Controlling – Concept - Types of Control - Methods: Pre-control - Concurrent
Control - Post control - An Integrated Control System - The Quality Concept - Factors
affecting Quality - Developing a Quality Control System - Total Quality Control - Pre-
control of Inputs – Concurrent control of Operations - Post Control of Outputs - Global
aspects in Planning – Organizing – Staffing – Leading – Controlling - Japanese Management
and Z-culture of American Companies.

Reference Books
1. Weihrich Heinz and Koontz Harold - Management: A Global and Entrepreneurial
Perspective (Mc Graw Hill, 12th Edition 2008)
2. Principles of Management, L.M. Prasad, Sultan Chand & Sons, New Delhi
3. Principles of Management, C.B.Gupta, Sultan Chand & Sons, New Delhi.

SEMESTER I
Subject: Organisational Behaviour Subject Code:
Hrs/Wk: 6 hrs

Course Objective
This paper aims at providing in-depth knowledge in organisational behaviour to
enhance the problem solving skills with a focus on human relations aspects.

Unit I
Organisational Behaviour - Meaning – Definition - Evolution - Nature –
Contributing disciplines to OB - Importance – Models and Approaches to Organisational
Behaviour - Challenges and opportunities of OB

Unit II
Individual behaviour – Foundations of Individual and Human Behaviour –
Personality, Learning and Perception – Factors influencing - Theories – Process and Models
Attitude – Features – Sources – Functions – Theories – Measurement of Attitude –
Value – Theories of Value – Sources of Value

995
Unit III
Nature of Groups – Types – Why do people join groups – Group Development –
Determination of Group behaviour – Group Cohesiveness – Group Norms – Teams – Teams
Vs Groups – Team Building Techniques – Implementing Teams in organisations

Unit IV
Organisational Culture – Characteristics – Types – Functions – How to keep the
culture alive – Organisational Conflict – Features – Stages – Sources – Conflict
Management – Organisational Effectiveness – Factors in Organisational Effectiveness -
Approaches to Organisational Effectiveness – Model of Organisational Effectiveness

Unit V
Organisational Stress – Sources – Consequences – Management of Stress –
Organisational Change – Forces – Types – Resistance to Change – Management of Change
– Organisational Development – Characteristics – Phases – Benefits – Organisational
Development Techniques

Reference Books
1. Organisaitonal Behaviour, Stephen P. Robbins Timothy A. Judge, PHI Learning
Private Limited, New Delhi
2. Organisaitonal Behaviour, Fred Luthans, McGraw-Hill
3. Organisaitonal Behaviour, Text, Cases & Games, K. Aswathappa, Himalaya
Publishing House
4. Organisaitonal Behaviour, N.K.Jain, Atlantic Publishers & Distributors, New
Delhi
5. Organizational Behavior A South – Asian Perspective, Nelson/Quick/Khandelwal,
Cengage Learning, 4LTR Press, ORGB 2e
6. Elements of Organisational Behaviour, Dr K Sundar and Dr. J. Srinivasan, Vijay
Nicole Imprints Private Limited, Chennai

SEMESTER I

Subject: Economics for Management Subject Code:

Hrs/ Wk: 6 hrs

Course Objective
The objective of this course is to familarise the students with various economic
concepts and to make the students understand the economics of business, influencing the
decision making.

996
Unit I
Meaning and Definition of Managerial Economics – Nature and Scope – Role and
Responsibilities of a Business Economist - Inter disciplinary approach to Managerial
Economics – Circular Flow of Economic Activity – Goals of business firm

Unit II
Meaning of Demand – Law of Demand – Exceptions – Types of Demand –
Determinants – Demand Distinctions – Elasticity of Demand – Types – Factors determining
Elasticity of Demand – Methods – Uses – Indifference Curve and Map – Importance of
Demand Forecasting – Techniques

Unit III
Production Function – Production with one variable input, Two variable input –
Returns to scale – Economies of Scale – Isoquant Curve – Cost concepts – Cost Output
relationship in the short run and long run

Unit IV
Objectives of Pricing policy – Perfect competition – Features – Price output
determination – Monopoly – Features – Price output determination – Price discrimination –
Monopolistic Competition – Features – Price output determination – Features of Oligopoly –
Pricing Methods

Unit V
National Income – Concepts – Methods of estimating National Income – Importance
– Problems – Business Cycle – Features and Important phases – Adjusting Business Plans to
the cyclical situations – Inflation – Types – Causes – Measures to control inflation

Reference Books
1. Managerial Economics, Maurice Thomas, Tata McGraw Hill
2. Managerial Economics, Joel Deans, PHI, New Delhi
3. Managerial Economics, R.L.Varshney and K.L.Maheshari, Sultan Chand & Sons
4. Managerial Economics, Dr.E.NarayanaNadar and Vijayan, PHI, New Delhi

SEMESTER I
Subject: Statistics for Management Subject Code:
Hrs/Wk: 6 hrs

Course Objective
The objective of this paper is to enrich the students with various statistical tools and
techniques used to business decision making and to practice the students in the application
of statistical tools in business research.

997
Unit I
Statistics – Meaning – Definition - Frequency Distribution- Measures of Central
Tendencies- Mean, Median, Mode, Harmonic Mean, Geometric Mean- Measures of
Dispersion-Range, Mean Deviation, Standard Deviation

Unit II
Correlation Analysis – Types of Correlation - Karl Pearson’s Coefficient of
Correlation – Regression - Regression Line and Equation - Regression Coefficients -
Method of Least Square - Time Series Analysis – Components - Trend Analysis - Index
Numbers - Types-Fisher’s Ideal Index

Unit III
Probability - Basic Definition and Rules for Probability - Addition & Multiplication
Theorem - Conditional Theorem- Baye’s Theorem - Random Variable - Probability
Distribution: Binomial, Poison, Normal Distribution

Unit IV
Sampling and its types - Introduction to Sampling Distribution, Standard Error- Point
Estimates, Interval Estimates, Confidence Intervals- Testing Hypothesis- Proportions- Large
Samples- Small Samples-Test of Significance - Chi-square as a test of Goodness and
Independence of attributes - Analysis of Variance (ANOVA)-one and two way

Unit V
Non –Parametric Test-Sign test for paired data, Rank, Mann Whitney, U Test, Run
Test, Kruskal Walli’s Test-Decision Theory-Decision Tree Analysis

Text Book:
 Dr.S.P.Gupta, M.P.Gupta, 2010, Business Statistics, Sultan chand & sons, New Delhi.

Reference Books
 Statistical Methods, Dr.S.P.Gupta, 2014, 43rd Edition, Sultan chand & sons, New Delhi.
 Statistics for Management, Richard I Levin, David S.Rubin, 7 th Edition, PHI Learning Pvt,
Ltd. New Delhi.
 Business Statistics, G.C.BERI,3 rd Edition, Tata Mcgraw Hill Education Pvt. Ltd. New
Delhi.
 Business Statistics, S.C.Gupta &Indra Gupta, Himalaya Publishing House, Mumbai.

SEMESTER I
Subject: Financial and Management Accounting Subject Code:
Hrs/Wk: 6 hrs
Course Objective
The objective is to introduce the fundamentals of accounting and how these could be
used for management decision making.

998
Unit I: Fundamentals of Accounting
Development of Accounting – Definition – Accounting as an Information System -
Functions – Classifications of Accounting – Accounting Principles – Double Entry Book
Keeping – Reviewing of Accounting Cycle – Recording, Posting, Preparation of Trial
Balance - Trading Account – Profit and Loss Account – Balance Sheet.

Unit II: Concepts of Cost and Management Accounting

Cost - Meaning – Cost Centre – Cost Unit – Classifications of Cost - Costing –
Methods of Costing – Techniques of Costing - Cost Accounting – Meaning – Objectives and
Functions – Installation of a Costing System
Management Accounting – Meaning – Functions - Scope – Tools – Installation of
Management Accounting System – Utilities and Limitations – Management Accountant –
Functions – The Controller – Duties – The Treasurer – Principles of Management
Accounting – Management Accounting and Financial Accounting – Similarities –
Differences

Unit III Budgeting and Budgetary Control

Meaning of Budget – Budgetary Control – Installation of Budgetary Control System
–Classification of Budgets and its preparation – Performance Budgeting - Zero Base
Budgeting – Responsibility Accounting

Unit IV Standard Costing and Variance Analysis

Meaning – Preliminaries in establishing Standard Costing – Standard Costing Vs
Estimated Cost – Standard Costing Vs Budgetary Control
Variance Analysis – Material Variance – Labour Variance – Overhead Variance –
Sales Variance - Reporting of Variance

Unit V Marginal Costing and Cost Volume Profit Analysis

Meaning of Marginal Cost – Characteristics – Distinction between Absorption
Costing and Marginal Costing – Marginal Cost Statement – Advantages and Limitations of
Marginal Costing - Break Even Analysis – Break Even Chart – Angle of Incidence –
Limiting or Key factor – Uses and Limitations of Break Even Analysis – Application of
Cost Volume Profit Analysis in the areas of Managerial Decision Making. Management
Reporting System - Meaning – Modes of Reporting – Requisites of a good Report – Steps
for effective drafting – Kinds of Reports – Specimen forms of Management Reports

Reference Books
1. Advanced Accountancy, R.L.Gupta, M.Radhaswamy, Sultan Chand & Sons, New
Delhi
2. A text book of Cost and Management Accounting, M.N.Arora, Vikas Publishing
House Private Limited
3. Principles of Management Accounting, Dr.S.N.Maheswari, Sultan Chand & Son, New
Delhi

999
 SEMESTER II
Subject: Production and Operations Management Subject Code:
Hrs/Wk : 6 hrs

Course Objective
To expose the students to the scope of operations management in achieving overall
business objective and also to give a general exposure to the practices of manufacturing and
service industries

Unit I
Production and Operations Management – Introduction - Nature and Scope of
Production – Objectives of Operations Management – Functions – Historical Development
of Operations Management – Manufacturing Systems: Job shop, Mass, Batch and Project –
Characteristics – Advantages – Limitations. Plant Location – Factors determining Plant
Location and Techniques.

Unit II
Plant Layout – Principles of layout designing - Types (Product, Process, Fixed
Position, Cellular, Service Facility) – Characteristics – Materials Handling – Objectives –
Principles of material handling – Types of Material handling equipments – Work Study -
Method Study - Time Study Concepts.

Unit III
Inventory Management – Meaning - Objectives of Inventories – Inventory Cost –
Factors influencing Inventory Management and Control – Benefits of Inventory
Management and Control – P order and Q order system of Inventory - Inventory Control
Techniques – ABC analysis – VED analysis – Material Requirement Planning.
Unit IV
Production planning and control - Objectives of PPC - Factors determining
Production Planning – PPC in Job shop, Mass and Project production systems - Aggregate
Production Planning – Loading, Sequencing and Scheduling – Assembly line balancing –
Line of Balance technique - Production Control – Elements - Benefits – Factors determining
Production Control – Bases in Production Planning and Control.

Unit V
Quality Management – Acceptance Sampling – SQC charts (Average, Range,
Percent defective and Defects charts) – TQM – JIT – Quality Circles - ISO standards -
Maintenance Management – Importance – Objectives – Types.

Text Book:
 S.A. Chunawalla, D.R. Patel, 2008, Production and Operations Management–Seventh
Revised Edition Himalaya Publishing House pvt. Ltd., Mumbai - 400 004.

1000
Reference Books:
 B S Goel, 2011, Production Operations Management, - Third edition - Pragati
Prakashan - ISBN-10: 9350061856/ISBN-13: 978-9350061855
 R.Panneerselvam,2012, Production and Operations Management – 3rd Edition -
Prentice Hall India Learning Private Limited - ISBN-10: 812034555X / ISBN-
13: 978-8120345553
 K.Aswathappa and K.Shridhara Bhat, 2016, Production and Operations Management-
Second Revised Edition, Himalaya Publishing House, Mumbai - ISBN: 935051432X
ISBN-13: 9789350514320

SEMESTER II
Subject: Marketing Management Subject Code:
Hrs/Wk: 6 hrs

Course Objective
To introduce the fundamental concepts and theories in the area of marketing and
assist the students to take marketing decisions.

Unit I
Marketing concepts and Tasks, Defining and delivering customer value and
satisfaction- Value chain-Delivery network, Marketing environment, Adapting marketing to
new liberalized economy- Digitalization, Customization, Changing marketing practices, e-
business- setting up websites; Marketing Information System.
Unit II
Marketing Strategy – Strategic marketing planning and organization-Marketing
Management Process and Marketing Mix – Branding and Packaging, labeling-Marketing
Research.
Unit III
Buyer Behaviour - Analyzing Competitors - Demand estimation and Sales
Forecasting - Market Segmentation - Target Markets – Positioning
Unit IV
Managing Existing Products - Product Life Cycle - New Product Planning and
Development - Pricing Strategies and Programmes - Distribution Channels - Selection and
Management - Retailing and Wholesaling - Physical Distribution - Promotional Mix-
Advertising - Personal Selling - Publicity and Sales promotion- Tele marketing.

Unit V
- Meaning – Motives – Benefits and Opportunities and Challenges of International
Marketing and Rural Marketing - Recent trends in Marketing- Consumerism in India.

1001
Reference Books
1. Marketing Management, Philip Kotler, PHI
2. Marketing Management, S.A.Sherlekar, Himalaya Publishing House
3. Marketing Management, C.B.Gupta, Sultan Chand, New Delhi
4. Marketing Research A South – Asian Perspective, Brown/Suter/Adhikari,
Cengage Learning, 4LTR Press, MR
5. Marketing, Paul Baines, Chris Fill and Kelly Page, Oxford Higher Education,
Oxford University Press, Asian Edition
6. Marketing Management Text and Cases, K S Chandrasekar, Vijay Nicole Imprints
Private Limited, Chennai

SEMESTER II
Subject: Financial Management Subject Code:
Hrs/Wk: 6 hrs

Course Objective
To provide a thorough understanding of the concepts and theories and develop the
skills to understand, analyse and interpret the financial data to make better financial
decisions.
Unit I
Conceptual Frame work - Nature and Scope of Financial Management – Finance
function – Financial Manager’s Role – Objectives – Profit maximization and Wealth
maximization – Agency Problems – Organisation of the Finance Functions - Managerial
uses of financial data - Tools for Financial Analysis and Control – Ratio Analysis –
Common Size Statements – Trend Analysis – Comparative Statements – Fund Flow
Analysis – Cash Flow Analysis
Unit II
Investment Decision - Time value of Money - Principles of Capital Investment –
Evaluation – Discounting and Non-discounting Techniques – Net Present Value Vs Internal
Rate of Return – Capital Rationing – Risks in Capital Budgeting
Unit III
Financing Decision - Capital Structure – Theory - Net Income Approach - Net
Operating Income Approach – Traditional Approach – Modigliani and Miller Theory –
Designing Capital Structure – Operating Leverage – Financial Leverage - EBIT & EPS
Analysis – ROI – ROE Analysis - Cost of Capital – Equity, Preference, Debt and Retained
Earnings – Affecting Factors

Unit IV
Dividend Decision - Dividend – Procedural aspects of paying Dividends - Issues in
Dividend Policy – Relevance of Dividend – Walter’s Model – Gordon’s Model – Irrelevance
of Dividend – MM Theory – Factors affecting Dividend policy Forms of Dividend - Stock
splits

1002
Unit V
Liquidity Decision - Liquidity and its role - Working Capital Management –
Inventory Management - Receivables Management and Cash Management
(Recommendations of Committees) - Lease Financing – Types of Leasing – Factoring
Services – Hire Purchases and Installments – Venture Capital – Securitisation - Term
Financing – Short Term Financing – Intermediate Term Financing – Long Term Financing –
International Source of Financing

Reference Books
1. Financial Management, Text, Problems and Cases, M.Y. Khan, P.K.Jain
2. Financial Management – Principles and Practices, G. Sudarsana Reddy,
Himalaya Publishing House, second edition
3. Financial Management Policy, James C. Van Horne, PHI
4. Financial Management, I.M.Pandey, Vikas Publishing House Private Limited
5. Financial Management, Rajiv Srivastava and Anil Misra, Oxford University
Press, New Delhi
SEMESTER II
Subject: Human Resource Management & Industrial Relations Subject Code:
Hrs/Wk: 6 hrs

Course Objective
To provide an in-depth understanding on the subject covering all the recent
developments like entry of MNC’s, strategic orientation and to highlight the changing role
of human resource management.

Unit I
Human Resources Management (HRM): Meaning, Nature and Scope, Difference
between HRM and Personnel Management, HRM functions and objectives - Role of HR
Managers - Current and Future Challenges to HRM - Human Resources Planning –
Definition – Purposes - Processes and Limiting Factors - Models for HRP - Job Analysis –
Job Description, Job Specification.
Unit II
Recruitment Policy - Recruitment Procedures - Sources of Recruitment -
Recruitment Methods and Evaluation - Selection Procedure - Design of Application Form -
Selection Methods -Offer of Employment and Evaluation Process.

Unit III
Training and Development – Purpose - Methods and Issues of Training – Executive
Development Programmes - Performance Appraisal – Definition - Purpose of Appraisal -
Procedures and Techniques of Performance Appraisal - Job Evaluation. Compensation
Administration: Nature and Objectives of Compensation - Components of pay structure in
India - Wage Policy in India – Minimum Wage - Fair Wage and Living Wage – Incentive
payments

1003
Unit IV
Discipline and Grievance Procedures – Definition - Disciplinary Procedure -
Grievance Handling Procedure – Promotion - Transfer and Separation - Lay-off,
Resignation, Discharge, Dismissal, Retrenchment, Voluntary Retirement Scheme.

Unit V
Industrial Relations – Definitions and Characteristics of Industrial Relations - Parties
to Industrial relations - Collective Bargaining- Pre-requisite of Collective Bargaining -
Agreement at different levels - Causes of Industrial Disputes - Legislations Concerning
Settlement of Industrial Disputes - Industrial Tribunals - Workers Participation in
Management – Concepts, Benefits - Objectives for Successful Participation - Forms and
Schemes of Participation

Reference Books
1. Human Resource Management - Dr. C.B. Gupta - Sultan and Sons.
2. Personnel & Human Resource Management - P. Subba Rao - Himalaya
Publishing House.
3. Human Resource and Personnel Management - K. Aswathappa - Tata Mc
Graw Hill Publishing Co. Ltd.
4. Dynamics of Industrial Relations - Dr. C.B. Memoria, Dr. Satish Memoria
&S.V. Gankar - Himalaya Publishing House.
5. Human Resource Management A South – Asian Perspective,
Denisi/Griffin/Sarkar, Cengage Learning, 4LTR Press, HR

SEMESTER II

Subject: Management Information System Subject Code:

Hrs/Wk : 6 hrs

Course Objective
This paper aims to help the students to recognise, specify and communicate
effectively to data processing personnel about information system. It also helps the students
to interpret new developments in information technology and fit into an overall information
system framework.

Unit I
Management Information System – Introduction, definition, importance,
Components, role of MIS in Business, Decision Making Process ,Types of information
System – ESS, DSS,TPS-Database concepts

Unit II
System analysis and design – Overview, SDLC, Designing MIS, MIS for Functional
Areas-Marketing, Finance, HR, Implementation and evaluation of MIS

1004
Unit III
Information Technology – Hardware- Input, Output, CPU and Storage Devices,-
Software-System Software, Application Software, Computer Languages-Computer Network
– Definition, Types-LAN,WAN, Topologies, Internet Services & its applications – WWW,
E-Mail, Blog,

Unit IV
Office Suite software – MS-Office – Word, Excel, Powerpoint, Access or
OpenOffice – Write, Calc, Impress, Base ( Lab Sessions only)

Unit V
Information Management for Business – ERP, E-Business, SCM,CRM, Cloud
computing, AI- Machine Learning, Expert systems

Reference Books
1) Management Information Systems, Conceptual Foundations, Structure and
2) Development - Gordon B. Davis, Margrethe H. Olson
3) Management Information Systems, P. Mohan, Himalaya Publishing House
4) Management Information Systems, Text & Applications, C.S.V.Murthy
5) MIS A South-Asian Perspective- Hossein Bidgoli, Nilanjan Chattopadhyay,
CENGAGE Learning
6) Information Systems for Modern Management- Robert G. Murdick et al.,
(1975), Prentice Hall of India Pvt. Ltd, New Delhi.

SEMESTER III
Subject: Operations Research Subject Code:
Hrs/Wk: 5 hrs

Course Objective
To acquaint the students with OR techniques used in managerial decision making.
Unit I
Introduction to OR and its Applications – Resource allocation Models: Linear
Programming Problem - Formulations of LPP – Solution of LPP – Graphical and Simplex
method - Dual Simplex methods - Duality and its economic interpretation.

Unit II
Transportation Models - Assignment Models - Travelling Salesman Problems

Unit III
Integer Programming – Enumeration Method - Gomory’s Cutting Plane Method -
Branch and Bound Algorithms and Zero-one programming.

1005
Unit IV
Game Theory – Pure and Mixed Strategies - Dominance Principle and Applications
to Business

Unit V
Queuing Models – Single Channel and Multi-channel – Simulations - Markov
Process and its Application to Business

Text Book:
 V.K.Kapoor, 2011, Operations Research – Techniques for Management, Sultan
Chand & Sons, New Delhi.

Reference Books:
 Kanti Swarup, P.K.Gupta, Manmohan,2010, Operations Research, Sultan Chand &
Sons, New Delhi.
 B.J.Ranganath, Srikantappa A.S.,2015, Operations Research – A Decision-Making
Tool for Engineers and Managers, Yes Dee Publishing Pvt. Ltd., Chennai.
 J.K.Sharma, 2009, Operations Research – Theory and Applications, Macmillan India
Ltd., New Delhi.
 P.K.Gupta, D.S.Hira, 2014, Operations Research, S.Chand and Co., Pvt. Ltd., New
Delhi.
 R.Paneerselvam, 2006, Operations Research, PHI Learning Pvt. Ltd., New Delhi
 Operations Research, T Veerarajan, University Press (India) Private Limited

SEMESTER III

Subject: Business Research Methods Subject Code:

Hrs/Wk: 5 hrs

Course Objective
To provide the students a strong base of research knowledge that will be of great
utility in pursuing the summer training/project work.

Unit I
Research - Meaning – Objectives – Motivation in Research - Nature of Research –
Types of Research - Research Process – Formulating a Research Problem – Reviewing the
Literature – Formulating a Research Problem – Identifying variables – Constructing
Hypotheses – Research Design - Research Problems in Management

Unit II
Selecting a Method of Data Collection – Primary Data – Observation Method –
Personal Interview – Telephone Interview – Mail Survey – Other methods - Tools for

1006
collection of Data - Questionnaire and Schedule –- Secondary Data – Internal Sources and
External Sources of Secondary Data – Collecting data using Attitudinal Scales –
Establishing the Validity and Reliability of a Research Instrument

Unit III
Sampling – Sampling Terminology – Principles of Sampling – Steps in Sampling -
Factors affecting the inferences drawn from a sample – Types of Sampling – Random
Sampling Designs – Non-random Sampling Designs – The Mixed Sampling Design – The
Calculation of Sample Size – Sampling Error – Non-Sampling Error

Unit IV
Attitude Measurement and Scales – Types of Scale – Principles in construction of
Scales - Scaling Techniques – Measures of Reliability and Validity of Scales - Processing of
Data – Editing – Coding – Tabulations – Displaying data – Tables – Graphs – Charts –
Analysis and Interpretation of Data - Technique of Interpretation

Unit V
Research Report – Significance of Report Writing – Steps in Writing Report –
Layout of the Research Report –Types of Report – Mechanics of writing a Research Report

Reference Books
1. Research Methodology Methods and techniques, C.R.Kothari, New Age
International Publishers
2. Research Methodology, R. Pannerselvam, PHI Learning Private Limited
3. Research Methodology, N. Thanulinga Nadar, Himalaya Publishing House
4. Research Methodology, A step-by-step guide for beginners, Ranjit Kumar,
Pearson
5. Research Methodology Logic, Methods and Cases, Sameer Phanse, Oxford
University Press
6. Research Methodology, Ratan Khasnabis and Suvasis Saha, Universities Press
(India) Private Limited

SEMESTER III
Non-major Elective
Subject: Entrepreneurship Subject Code:
Hrs/Wk: 5 hrs
Course Objective
To impart entrepreneurial skills and paving the way to initiate the business.

Unit I
Entrepreneur – Evolution of the concept of entrepreneur – Characteristics of an
entrepreneur – Distinction between an entrepreneur and a manager – Functions of an
entrepreneur – Types – Qualities - Growth of Entrepreneurship in India – Concept of women
entrepreneurship – Problems and Prospects - Theories of entrepreneurship
1007
Unit II
Creativity and Business Idea –Sources of new ideas – Methods of generating ideas –
Focus group – Brainstorming – Reverse Brainstorming – Big dream analysis – Problem
inventory analysis – Opportunity recognition – Product planning and development

Unit III
Business Plan – Meaning – Contents of a Business plan – Writing a business plan –
Scope and value of the business plan – Presenting the business plan

Unit IV
The Institutional Finance to Entrepreneurs – Commercial Banks – IDBI – IFCI –
ICICI – IRBI – LIC – UTI – SFC – SIDC – SIDBI – EXIM Bank

Unit V
Special Aspects in Entrepreneurship – Intrapreneurship – International
Entrepreneurship – Problems and Opportunities – Rural Entrepreneurs – Legal aspects –
Patent – Trade mark – Copy Right – Licensing

Reference Books
1. Entrepreneurial Development – Dr.S.S.Khanka, S. Chand
2. Entrepreneurial Development – C.B.Gupta and NP. Srinivasan, Sultan Chand &
Sons
3. Entrepreneurship – Robert D. Hisrich, Michael P.Peters, Dean A.
Shepherd, The McGraw Hill Companies, Sixth Edition
4. Entrepreneurship in the New Millennium – Donald F. Kuratko, Richard M.
Hodgetts, CENGAGE Learning
5. Entrepreneurship Theory and Practice, Raj Shankar, Vijay Nicole Imprints
Private Limited, Chennai

SEMESTER III Marketing Elective

Subject: Rural Marketing Subject Code:
Hrs/Wk: 5 hrs

Course Objective
To learn the significance of marketing strategies adopted for rural markets

UNIT I
Rural Marketing – Evolution – Model – Rural Marketing Vs Urban Marketing –
Nature and Characteristics of Rural Market – Scope - Rural Marketing environment –
Corporate interest in Rural Market - Challenges and Opportunities of Rural Marketing –
Rural Marketing strategies for India.

1008
UNIT II
Rural Marketing Research – Process – Data Collection – Research tools –
limitations. Rural Consumer behaviour – fundamentals – roles – factors influencing rural
consumers during purchase of a product – Rural consumer Profile – Life style – Rural
shopping habits – brand loyalty. Segmentation – Bases – Approaches – Tools

UNIT III
Rural Marketing Mix – Product strategy – Product mix – New product development
for Rural Market – Product life cycle in Rural Market – Principles of innovation for Rural
Market – Pricing in Rural Market – Objectives – Policies – Strategies.

UNIT IV
Physical Distribution for Rural Market – Old setup – New players – New
Approaches – Rural retailing. Promotional mix – Communication process – Media –
Integrated Marketing Communication Strategy – Rural advertising.

UNIT V
Marketing of Agricultural inputs - Marketing of Agricultural Produce - Marketing of
Consumer goods and durables - Marketing of Services.

Reference Books
1. Rural Marketing – Text and Cases – Krishnamacharyulu C.S.G. and Lalitha
1. Ramakrishnan, Second edition, Pearson Education.
2. Rural Market- Concepts and Practices – Balram Dogra and Karmindar Ghuman,
Tata Mc Graw Hill
3. Rural Marketing – R.V. Badi & N.V. Badi – First edition , Himalaya Publishing
House
4. Rural Marketing – Awadesh Kumar Singh and Satyaprakash pandey – New age
5. International Publishers
6. Cases in Rural Marketing - – Krishnamacharyulu C.S.G. and Lalitha
Ramakrishnan, Pearson Education.

SEMESTER III Marketing Elective

Subject: Consumer Behaviour Subject Code:

Hrs/Wk: 5 hrs

Course Objective
To develop an understanding about the consumer decision making process and its
application in marketing function of firms.

1009
UNIT I
Introduction to Consumer Behaviour - Concepts – Significance – Scope –
Dimensions of Consumer Behavior – Consumer behavior models -Application of knowledge
of Consumer Behaviour in marketing decisions.

UNIT II
Psychological Influences on consumer behavior – Motivation – Perception –
Personality –Learning- Attitude and Intention - Self Image – Beliefs - Consumer expectation
and satisfaction

UNIT III
Cultural - Sub-culture - Cross Culture - Social class- Life style - Reference group –
Family - Economic and demographic influence on consumption

UNIT IV
Communication and Consumer behavior – Opinion Leadership and process-
Diffusion of Innovation - Adoption process - Diffusion process

UNIT V
Consumer Decision making Process- Problem recognition, Information Search
Process and Evaluation, Purchasing process, Post purchase behaviour

Reference Books
1. Consumer Behaviour - Loudon, David L and Bitta, A.J. Della – 4th edition, Tata
McGraw Hill
2. Consumer Behaviour - Schiffman L.G and Kanuk L.L – 11thedition, Pearson
Education
3. Consumer Behaviour insights from Indian Market – Ramanuj majumdar – Prentice
Hall of India
4. Consumer Behaviour - Batra & Kazmi - Excel Books, New Delhi

SEMESTER III Marketing Elective

Subject: Advertising and Sales Promotion Subject Code:

Hrs/Wk: 5 hrs

Course Objective
To acquaint the students with approaches and methods to develop, execute and
evaluate advertising campaigns and sales promotion tools and techniques.

UNIT I
Advertising – Importance – Functions – Types – Advertising & Marketing mix –
Advertising as a Communication process – Communication models – AIDA Model, Laivdge
– Stenier model - Challenges and Opportunities – Ethics in advertising.
1010
UNIT II
Advertising Agency – Role and Functions – Types of agencies – Structure of
Advertising Agencies – Agency Compensation – Client-agency relationship – Selection of
an Advertising agency.

UNIT III
Creativity and Advertising – Appeals in Advertising – Layout of advertising –
Components of a Print ad – Layout Stages – Layout types – Copywriting for Radio, TV and
Outdoor media.

UNIT IV
Advertisement Media planning – Media objectives – Media strategy – Media
decision – Print – Radio – Television – Web advertising and Other supportive media –
Advertising regulation.

UNIT V
Sales promotion – Features – Importance – Types – Tools and Techniques of Sales
promotion – Organising Sales promotion Campaigns – Evaluation of Sales promotion

Reference Books
1. Advertising Management – Aaker D, Rajeev Batra & John G Myers – 5th Edition –
Prentice Hall of India
2. Advertising, sales and promotion Management – S.A.Chunnawala – 4th Edition –
Himalaya Publishing House
3. Advertising planning & Implementation – Sangeetha Sharma & Raghuvir Singh – 1st
Edition – Eastern Economy Edition - Prentice Hall of India
4. Advertising Management – Concept and Cases – Manendramohan – Tata McGraw
Hill
SEMESTER III Finance Elective

Subject: Indian Capital Market Subject Code:

Hrs/Wk: 5 hrs
Course Objective
To provide the students latest and relevant knowledge in the field of capital market
and in investment decisions and also to impart knowledge about stock exchange
proceedings.

Unit I
Capital Market - An Overview – Meaning – Money Market – Characteristics –
Functions – Indian Capital Market – Evolution and Growth – New Financial Instruments –
Recent initiatives in the Indian Capital Market – Major Issues

1011
Unit II
Primary Markets - Public Issues Management – New Issue Market and Secondary
Markets – Interface – Services of NIM – NIM Vs Secondary Market – Methods of
Marketing securities - Intermediaries- Role and Functions of Merchant Bankers, Stock
Brokers, Registrars to an issue, Underwriters, Bankers to issue, Portfolio Managers

Unit III
Secondary Markets: Historical Development of stock exchanges in India-
Organisation and Management-Functions and Significance of stock exchanges - Listing of
securities, Listing agreement- Prospectus, Disclosure requirements - Regulatory framework;
Operations and Trading Mechanism of Stock Exchanges; Settlement of securities,
Demutualisation of Stock Exchanges - Share Quotation - Screen based trading, - Insider
trading

Unit IV
Capital Market Instruments and Rating - Capital market instruments - Equity,
Debentures, Preference shares, Sweat Equity, Non-voting shares; Warrants, Convertible
Securities, Exchangeable Debt.-Credit Rating and Grading of Instruments; Concept, Scope
and Significance; Regulatory framework; Rating Agencies in India, Rating Mechanism

Unit V
Introduction to Derivatives – Meaning – Growth of Derivative Market – Factors –
Functions – Categories of Derivatives - Importance - Forward Contracts, Option Contracts,
Futures – Benefits of Derivatives

Reference Books
1. Financial Markets and Institutions, Dr.S.Gurusamy, Tata McGraw Hill, 3rd Edition
2. Bharati V. Pathak- Indian Financial System, Pearson Education, 2009
3. Donald E. Fischar, Ronald J. Jordan – Security Analysis and Portfolio
Management, Prentice Hall of India
4. Gordon & Natarajan – Financial Markets and Services, Himalaya Publishing
House, 2009
5. Capital Market, Dr.S.Gurusamy, Tata McGraw Hill
6. N. Gopalsamy – Capital Market, Macmillan.
7. Financial Markets and Institutions, Dr S Gurusamy, Vijay Nicole Imprints
Private Limited, fourth edition

SEMESTER III Finance Elective

Subject: Financial Markets and Services Subject Code:
Hrs/Wk: 5 hrs
Course Objective
To create awareness on financial system and money market to become financial
advisor
1012
Unit 1
Financial System- Meaning, structure, components and services- its importance in
the development of economy. Structure of Financial Market in India.

Unit II
Money Market – Call money market – Treasury bills market – Discount market –
Government securities market – Market for commercial paper and certificate of deposits –
Structure of Indian Money Market- Features of Indian Money Market

Unit III
New Issue Market - Methods of floating New Issues – General guidelines for New
Issue - Share Market – Stock exchange – Organisation and Management, Listing of
securities – Method of trading in stock exchanges –Settlement Procedures - On-line trading
of shares and its advantages.

Unit IV
Merchant Banking – meaning, functions and services of merchant banks –
Guidelines of RBI and SEBI, Mutual Funds – meaning, importance and types – guidelines –
mutual funds in India – Venture Capital – features and importance – guidelines – Indian
scenario

Unit V
Factoring and Forfaiting – meaning and importance – factoring vs discounting –
factoring in India – Factoring vs forfeiting – advantages and limitation – securitization of
debt –meaning, workings and benefits – securitization vs factoring – securitization in India,
Depository system – meaning, functions and advantages – Depository system in India

Reference Books
1. Bholey, L.M.- Financial Markets and Institutions, 2006
2. Gordon.E & Natarajan.K – Financial Markets and Institutions, 2009
3. M.Y.Khan, Financial Services – Tata McGraw –Hill, 3 rd Edition, 2005.
4. J.C.Verma, A Manual of Merchant Banking, Bharath Publishing House, New Delhi,
2001.
5. Bhalla. V.K, Management of Financial Services – Mnmol, New Delhi 2001.
6. Bhalla V.K.and Dilbag, Singh, International Financial Centers, New Delhi,
Anmol,1997.
7. Marketing Management Text and Cases, K S Chandrasekar, Vijay Nicole Imprints
Private Limited, Chennai

1013
 SEMESTER III Finance Elective

Subject: International Trade, Finance and Documentation Subject Code:

Hrs/Wk: 5 hrs

Course Objective
The course aims at providing an understanding of Foreign Exchange, Export Financing
Control Procedures and the various operations involved in processing and executing export-
import orders. The main emphasis is laid on developing systematic approach to handling
foreign trade transactions and the paper work incidental thereto.

Unit I
Foreign trade and foreign trade transaction - Gains from international trade - Balance
of trade - Balance of payment. Contract terms. Inco terms – Export procedures - Methods of
Payment in Foreign Trade.

Unit II
Shipping documents in foreign trade: Various types of Invoices - Marine insurance
policy, Bill of lading, Certificate of Origin, Analysis Certificate, Packing list, Weight list
etc.,
Unit III
Financing Foreign Trade - Types of imports and exports, Letter of Credits, Foreign
Bills of Exchange, Pre-shipment credit, Packing credit, Post-Shipment credit, credits
extended by EXIM Bank and others, Advance against export incentives,

Unit IV
Foreign Exchange - Theories of foreign exchange mechanism. Various exchange
rates. Spot and forward rates - Exchange control – methods - Authorized dealers and their
function, Foreign Exchange Dealers Association of India (FEDAI), Foreign Exchange
Regulations Act (FERA) - Exchange Rate System under IMF - SDR.

Unit V
International Financial Institutions: EXIM bank, International Monetary Fund (IMF),
Asian Development Bank (ADB), Export Credit Guarantee Corporation (ECGC), World
Bank, International development association, Bank for International Settlement,
Multilateral Investment Guarantee Agency, International Investment Bank.

Reference Books
1. Finance of Foreign Trade - V.V.Keshkamat (Vivek)
2. Foreign Exchange and Control Practice, Concepts, G.Jeevanandam, Sultan Chand

1014
 SEMESTER III Finance Elective

Subject: Working Capital Management Subject Code:

Hrs/Wk: 5 hrs

Course Objective
To make the students to familiarize with the working capital principles and practices

UNIT I:
Working Capital Management: An overview – Introduction – Principles of
Modern Finance: Time value of Money –Return and Risk – Identifying relevant risk –
Relationship of Risk and Return and Market price – Levels of Working capital Investment –
Optimal level of working capital investment – Working capital strategies

UNIT II:
Introduction – Motives for holding cash and marketable securities – Factors
determining the cash balance – The cash system – Managing the cash flow – Types of
collection systems – Mailed Payments collection system – Other collection system - Cash
contribution strategies – Financial flexibility – Determining the optimum levels of cash
balance – The Baumol Model, The Beranek Model, The Miller-Orr Model, The Stone
Model - Receivables Management – Introduction – Determining the appropriate Receivable
policy – Evaluating the credit applicant – Credit analysis and decision

UNIT III:
Introduction – Why inventory exist, Cost of handling inventories – Inventory control
models; Inventory control responsibility; Other control devices. Inventory management and
valuation – Inventory management and cash flow timeline: Problems

UNIT IV:
Introduction – Dehejia Study group – Tandon Study group – Chore Committee;
Marathe Committee, Kannan Committee Report – Present banking policy to working capital

UNIT V:
Introduction – Objectives and constraints – International cash management – Basic
principles of international cash management, Collection – International Transfer Pricing
mechanism – Disbursement – International Receivables management – International
Inventory Management – Problems

Text Book
1. Working capital management – Text and Cases – V.K.Bhalla, Anmol Publications
Private Limited
Reference Book
1. Financial Management - Sudarsana Reddy

1015
 SEMESTER III
HR Elective
Subject: Labour Laws Subject Code:
Hrs/Wk: 5 hrs

Course Objective
To make the students to understand the essential elements of the enactments related
to the labour legislations and to apply them in practice

Unit I
Factories Act 1948 – Factory – Meaning – Definitions - Inspecting Staff – Health –
Safety – Welfare – Working hours of adults – Employment of Young persons – Annual
leave with wages

Unit II
Employees State Insurance Act 1948, Meaning – Definitions – Registration of
Factories and Establishments – Contributions – Employer and Employee – Benefits

Unit III
Employees Provident Fund and Miscellaneous Provisions Act 1952 – Definitions -
Administration of the Schemes – Employees Pension Schemes – Employees Deposit Linked
Insurance Schemes - Powers of Inspectors – Special provisions relating to existing Provident
Funds

Unit IV
The Workmen’s Compensation Act, 1923 – Definitions - Defences available to
employers before passing of the Act – Scope and coverage of the Act – Rules regarding
workmen’s compensation – Amount – Distribution – Notice and Claim – Enforcement of the
Act – Rules

Unit V
The Payment of Gratuity Act, 1972 – Definitions - Payment of Gratuity – Forfeiture
– Nominations – Determination of Gratuity – Industrial Disputes Act 1947 – Definition –
Conciliation Machinery – Works committee – Conciliation Officers – Board of Conciliation
– Courts of Inquiry – Adjudication Machinery – Labour Courts – Industrial Tribunals –
National Tribunals – Strikes – Lockout – Layoff and Retrenchment

Reference Books
1. Elements of Industrial Law – N.D.Kapoor, Sultan Chand & Sons, 10th Edition
2. Labour and Industrial Laws – P.K.Padhi, PHI Learning Private Limited, 5th
Edition
3. Industrial Relations and Labour Laws – S.C.Srivastavam, Vikas Publishing House,
Fifth Edition

1016
 SEMESTER III HR Elective

Subject: Training and Development Subject Code:

Hrs/Wk: 5 hrs

Course Objective
This course aims the students in understanding the training needs, training design,
implementation of training and evaluation of training programmes in an organisation.

Unit I
Training - Introduction – Definition – Scope – Objectives – Benefits of Training –
Designing of effective Training – Opportunities and Challenges for Training – Learning,
Training, Development, Education - Meaning – Concepts – Differences.

Unit II
Need assessment – Reasons for analyzing the training needs – Identification of
training needs – Steps to conduct a need assessment – TNA Model – Organisational
Analysis, Operational Analysis, Person Analysis – Gathering data for TNA
Unit III
Training Design – Introduction – Perspective for designing Training – Building a
training design - learning objectives – Components and Methods -Training Process – Key
factors in designing – General features of good demonstration – Training of Trainers
Programmes – Skills of an effective trainer

Unit IV
Methods of Training – On-the Job - Off-the Job - Management Games, Case study
method, Role play method, In-basket exercises, Laboratory training, Experiential Learning
techniques, Brain Storming, Syndicate method, Discussion method, Outward Bound
Learning, Sensitivity Training in Organisation – A practical Tool – The Fish Bowl Exercise
– E-Learning and use of technology in training

Unit V
Training Evaluation – Introduction – Reasons for evaluating training – Outcomes
used in the evaluation of the training programmes – Factors determining the outcomes –
Evaluation techniques and instruments – Resistance to training evaluation – Future of
Training and Development.

Reference Books
1. Employee Training and Development, Raymond A. Noe, The McGraw Hill
Companies, fourth edition
2. Effective Human Resource Training and Development Strategy, Dr.B.Rathan
Reddy, Himalaya Publishing House

1017
 3. Effective Training – Systems, Strategies, and Practices, P. Nick Blanchard, James
W. Thacker, Pearson Education, third edition

SEMESTER III HR Elective

Subject: Compensation Management Subject Code:

Hrs/Wk: 5 hrs

Course Objective
This paper aims at training the students in the use of necessary tools and techniques
of wages and salary administration which plays a major role in building employee morale,
motivation and productivity.

Unit I
Wages – Multi-Dimensional Approach – Earnings and motivation – Wages Issues –
Wage Problems – Wage Administration – Wage criteria – Wage factor in Labour market –
Wage Rate Analysis – Wage Survey – Methods of Remunerating labour - Wage concepts-
Minimum wages – Fair wages – Living wages – Money and Real wages – Wage Theories –
Wage Payments – Time rate system – Piece rate system – Payment by results – Job
evaluation system
Unit II
Wage and Salary Administration – Job Evaluation – Salary structure – Pay
determination – Pay problems of the business – Management’s approach to pay problems –
Responsibility of Wage and Salary administration – Salary administration of top executives

Unit III
Wage incentives – Classification of incentives – Recommendations of the National
Commission on Labour – Wage Incentive Systems – Linking wages with productivity –
Wage differentials – Wage structure – Wage fixation

Unit IV
Wage Policy – Objectives – Need – Formulation of wage policy – National Wage
policy – Employee compensation – Executive compensation – Approaches – Compensation
trends

Unit V
Wage Legislation – Minimum Wages Act, 1948, The Payment of Wages Act, 1936,
The Payment of Bonus Act, 1965, The Equal Remuneration Act, 1976.

Reference Book
1. Understanding wage system – A.M. Sarma, Himalaya Publishing House, Ninth
Edition

1018
 SEMESTER III Systems Elective
Subject: Management of Software Projects Subject Code:
Hrs/Wk: 5 hrs
Objective
To enable the students to gain knowledge to manage the software projects by
applying the management principles

UNIT I
Project – Traditional Project Management – Scoping the Project – Identifying Project
Activities.
UNIT II
Estimating Duration, Resource Requirements and Cost – Constructing and Analyzing the
Project Network Diagram – Finalizing the Schedule and Cost Based on Resource
Availability – Organizing and Conducting the Joint Project Planning.

UNIT III
Recruiting Organizing and Managing the Project Team – Monitoring and Controlling
Progress – Closing out the Projects – Critical Chain Project Management

UNIT IV
Introduction to the Adaptive Project Framework – Version Scope – Cycle Plan – Cycle
Build – Client Checkpoint – Post – Version Review – Variations to APF.

UNIT V
Organizational Considerations – Project Portfolio Management – Project Support Office.

Text Books:
Robert K.Wyzocki, Rudd McGary, Effective Project Management , WILEY- Dreamtech
India Pvt. Ltd., 2003.

Reference Book
1. Roger S Pressman, “Software Engineering A Practitioner’s approach”, Fourth
Edition, McGraw Hill International, 2000.
2. Lan Somerville, “Software Engineering”, Fifth Edition, Addison Wesley
Publications, 1996.
3. Bob Hughes, Mike Cotterell, Software and Project Management, Tata McGraw-Hill
Publishing Company Limited, Third Edition, 2004. ISBN:0-07, 709834-X
4. Walker Royce, Software Project Management , Addison-Wesley, 1998. ISBN:0-20-
1309580.

1019
 SEMESTER III Systems Elective

Subject: Unix and MS Windows Subject Code:

Hrs/Wk: 5 hrs

Objective
To help the students to gain the basic knowledge of Unix and MS Windows

Syllabus :
Unit I: UNIX OPERATING SYSTEM: Unix Overview – The Kernal – The Shell – Files
and directories – Peripheral devices in Unix – Special files.

Unit II: Using Unix commands – Using single commands – Commands – Building a
command library.

Unit III: Unix tools – Group, sed, trand and shell scripts – shell variables and
metacharacters – shell commands and environment – for loop – case statement, while and
until, if, test, trap,expr.

MS-WINDOW 3.1:
Unit IV: Installing and starting Windows 3.` - using the mouse and the keyboard – window
commands – windows setup

Unit V: Program manager – file manager – control panel – standard programs that run on
windows. Calendar – notepad.
References:
1. Introducing Unix system V. Rachsl Morgan, Henry Mcgilton Illustrated Windows
3.1. – Robert E.Whitsitt, K.Bryan.

SEMESTER III Systems Elective

Subject: Operating System Subject Code:

Hrs/Wk: 5 hrs
Objective
To make the students to understand the basic operating system and its applications in
management.
Syllabus :

Unit I: Introduction: Early operating systems – Buffering and spooling – multi

programming – time sharing Operating system structure.

Unit II: Process Management : Process Concept – Hierarchy of processes critical section
problem Semaphores – Processes critical section problems Interprocess communication.

1020
CPU Scheduling : Scheduling concepts – Scheduling algorithms – algorithm evaluation –
multiple processor scheduling.

Unit III: Dead Lock: Dead Lock Problem – characterization prevention – avoidance –
detection – recovery – combined approach to deadlock handling.

Unit IV: Memory Management : Introduction – Multiple partitions, paging –segmentation

- paged segmentation- paged – virtual memory concept – overlays – demand paging and
performance – page replacement – algorithms – allocation algorithms – thrashing.
Secondary storage management : Physical characteristics – disk scheduling – disk
scheduling – disk scheduling algorithm – sector queuing.

Unit V: File Systems : File operations – Access methods – Allocation methods – Directory
system File protection – Implementation issues.

Text :
1. Operating system concepts – james L.Peterson, Abraham Silberschaz, Additison Wesely
1985.
2. Case study form operating systems by H.M.deitel :9.
Reference:
1. An introduction to Operating systems Harvey M.Deital, Addisom Wesely 1984.
2. Operating systems – Design and Implementation – Andrew S.Tannenbaum, prentice
Hall 1187.
3. Operating system – Madcick and Donovan, McGraw Hill International Edition,
1978.
SEMESTER III Systems Elective

Subject: Introduction to C and C++ Subject Code:

Hrs/Wk: 5 hrs
Objective
To provide the fundamental knowledge of C and C++ Programming
Syllabus :
UNIT – I
C Programming concepts – literal – identifiers – Operators – statements – I/O,
assignment - Control Statement and Structures arrays.
UNIT – II
Function – union –structure – pointers – files – dynamics memory allocation and
standard system function.
UNIT- III
General concepts of C++ - Application of C++:
Principles of object – oriented programming paradigm – benefit of OOP – Object Oriented
Languages – Application of OOPs.

1021
UNIT- IV
Structure of C++ program – token – keywords – data types – user – defined data
types – derived data types – symbolic constants – compatibility – Declaration of variables –
operators in C++ - Memory management operators – type cast operators – control – control
structures – functions in C++.
UNIT – V
Classes, objects, inheritance – single –multilevel – multiple inheritance constructors,
destructors pointers – virtual functions polymorphism – I/O operations.
TEXT:
1. The spirit of C by Henry Mullish
2. Object oriented programming with C++ by E.Balagurusamy.

SEMESTER III Production Elective

Subject: Work Study Subject Code:

Hrs/Wk: 5 hrs

Objectives:
The purpose of this subject is to give the student an understanding of the principles
and student an understanding of the principles and techniques involved in the investigation,
analysis, measurement and synthesis of working methods. The subject will be studied with
particular reference to factory work though attention would also be given to the application
of the techniques in the office. A great deal of teaching would be by methods other than
lectures.

SYLLABUS:
Unit I Work Study: Its significance and scope, Evaluation of work study – modern idea
based on scientific approach of Taylor, Gilberth and others, its usefulness in a various types
of work situation – sub-division of work study into (a) method study and (b) work
measurement – independence of the work study as a specialist function.
Unit II Method Study: For finding better ways of doing things, of ascertaining and
analyzing true facts, examining them critically and developing best solution under the
circumstances. Use of tact and gaining confidence and cooperation of people involved and
affected. Procedures and steps in making studies and investigations, records of studies and
diagrams. Two and three dimensional models – questionnaire. Use of motion picture films
in motion analysis developing the new methods.
Unit III Methods of Improvement : Layout and working procedure working environment ,
reporting on proposed methods and gaining support – human relations consideration,
Installation of new methods – need for advanced preparation and choices of appropriate
timing – feeling of particle in all concerned. Work study officer as coordinator for a
cooperative effort planning and installation of changeover – initial supervision and
modifications maintaining the new methods.
1022
Unit IV Work Measurement : Definition and aims – Scope for applicability, Plant and
equipment, operation of financial incentive scheme, operation of financial incentive scheme,
comparison between different methods. Obtaining acceptance, the unit of evaluation –
general consideration of allowance for rating the techniques of measurement terminology
and tools, stop watches and their use-timing by cine cameras produces in.
Unit V Making A Study: Breaking the operation up onto elements selection of operators
practical problems of rating and leveling attainable average – consistence of observer’s
check on accuracy of recording and rating forms and methods. Analyzing and working up
the study, need for thereby – averaging and conversion to standard allowance – machine
controlled elements. The technique of synthesis; its application to non-repetitive elements
evaluated by the study; pre-determined motion time standards variation times with weight,
size, shape and accuracy; tables basic times analytical estimating Activity sampling. Work
study in factories of varying types of size of choosing the techniques suitable for a given
situation (to be studied with special reference to factories in the district of Madurai)
problems of small enterprises, combining work study with other responsibilities. Selection
and training of work study staff qualities and abilities necessary. Need and role of
productivity studies, organizing and executing productivity studies, comparison of
productivity between shops, factories and industries, (advanced techniques to be avoided)
Wage Inventive: Wage incentive plans, their purpose formulation and administration.
PMTS – Pre-determined Motion and Time Standard. MTM – Motion and time
Measurements SAM Rating film – To Train the Engineer Principles of motion Economy.
Suggested Readings:
Motion Economy and works Management by Robert Lec Morrow (Ronald Press and Co.)
Motion and Time study by Mundel (Prentice Hall).
Work study by Curtle, R.M.Pitman.
Motion and Time Study by Nadler (McGraw Hill)
Work, Workers and Work Measurement by Abruzzi (Columbia University Press)
Work Methods Manual by R.M.Barnas Wiley.
Work study in Administration by N.K.Panda (Allied)
Office Management and Control by C.r.Terry (Irwin)
Office Management by J.C.Denyer (M.Donald and Evans, London)
The Practice of O&M by H.M.S.O.London.

SEMESTER III Production Elective

Subject: Value Engineering and Waste Control Subject Code:

Hrs/Wk: 5 hrs

Objective
To make the students to know the background, significance and techniques of value
engineering and waste control.

1023
Unit I: Back ground and signification of value engineering, effects of chancing
technological, commercial and government factors – VE as a new discipline – general
operation and costs – relation of VE to other operations. The principle of value engineering
problem recognition and definition; the role of creativity – the criteria for comparison – the
element of choice. The meaning and analysis of function – the general concept – meaning of
use esteem and exchange values – the anatomy of functions – basic Vs. secondary Vs.
unnecessary functions – using and evaluation functions.
Unit: II The Role of management fin value engineering an integral part of the VE
programme – responsibilities – organization of management – budget auditing merit
recognition. Value engineering techniques – selecting products and operations for VE
action, how to time the VE programme – determining and weighting the function(S)
assigning money equivalents – developing alternatives in decision making measuring –
benefits – reporting results – follow-up.
Unit: III Value and decision – decision process – theory of the decision – matrix (Linear
Programming) – concepts of utility make or buy. Scheduling of value engineering activity
man’s system – Gantt charts – PERT chart and techniques – net work logic critical path
method (CPM) use of control charts.
Unit: IV Organization and staffing for value engineering General organization concept –
relation of organization to expected VE actions – centralization Vs. Decentralization – level
of VE in the Organization – small plant VE activity – size and skills of VE staff. Training
for value engineering – objectives – initial programme – management orientation agenda –
detail training of value engineers – introduction of peripheral personnel – who should
conduct training – programme costs.
Unit: V Value engineering at work: Variety Reduction - case studies with costs of VE
efforts improving function quality performance, reliability and market values, and in
decreasing direct and indirect labour costs – material cost – capital cost.
1. Value Analysis – Implication on cost and quality.

Reference:
1. Value Analysis in Design - C.Flower- Van Nostrand Reinhold Inc.
2. Re-engineering Industrial Production - Camarinha – matos
3. Manufacturing Excellence in Global Markets -W.Evershein
4. Productivity Management - John Heap – Casell

SEMESTER III Production Elective

Subject: Materials Management Subject Code:

Hrs/Wk: 5 hrs

Objective
To make familiar the basic concepts of materials management and its techniques

1024
Syllabus:
Unit I: Introduction to Integrated Materials Management – Organization for Materials
Management, Material Planning, Budgeting, Application of forecasting techniques,
exponential smoothing, Time series analysis in materials management – purchase policies,
Purchase procedures, Development of source, Import substitution, Vendor rating.
Unit II: Price trends-make or buy decisions, Capital equipment purchases, International
buying and import procedure, Legal aspects of purchase. DGC & d organization, policies
and procedure, Purchase ethics, Value analysis Codification and standardization.

Unit III: Introduction to Inventory Control, Inventory Costs, Selective Control (ABC
analysis, VED analysis, etc.) Inventory models – ECQ Model –Modification of EOQ under
different conditions. (Price discounts, working capital restrictions, space restrictions, no. of
orders restrictions). Dynamic inventory models, Q-system, P-systems, 2 bin system.
Concept of safety stock, Determination of safety stock for variation in consumption during
lead time, variation in lead time. Determination of service level based on cost optimization.

Unit IV: Application of simulation in inventory control. Spare planning and control.
Storage and preservation, stores accounting Verification, valuation, disposal of surplus and
scrap material. Unit V: Performance evaluation of materials management. Material
Sourcing – Vendor Development, Latest Techniques like MRP I & MRP II, JIT concepts,
KANBAN.

Unit V: Purchase Management – Introduction – Importance of purchasing – Objectives of

Purchasing – Functions of Purchasing Department – Purchase organization – Purchasing
Cycle – Purchasing Poilicies – Make or Buy – Role of Purchasing Manager – Speculative
buying – Vendor rating – Rating techniques – Value Analysis.
Reference;
1. Materials Management : An Integrated Approach, Gopalakrishnan and Sunderasan.
2. Stores Management and Logistics, Gopalakrishnan and M.S.Sandilya
3. Integrated Material Management , Gather
4. Scientific Inventory Management, Buchan and Kolnigsbarg
5. Purchasing and Material Management : Tex and Cases
6. Purchasing Management Handbook, George W Aijian, McGraw Hill
7. Inventory Management Text and Case, Gopalakrishnan and M.S.Sndilya
8. Total Material Management Achieving – E.L.Magad – Chapman & Hall Maximum
Profits through Materials / Logistics Operations : J.M.Amos.
9. Re-engineering the Ware house – M.Wellington – Chapman & Hall Management
Approach – A.Strategic.

1025
 SEMESTER III Production Elective

Subject: Total Quality Management Subject Code:

Hrs/Wk: 5 hrs

Objective:
To introduce the concept of quality in production including total quality in business
Management .
UNIT – I
Total quality management – concepts – quality management in retrospect –
evaluation of quality approaches – Basic elements of TQM. Accelerating use of TQM – The
continuous improvement process – International trend in continuous improvement process –
Service quality Vs Product Quality. Total Quality : Value & Differential advantage.
UNIT – II
Pillars of Total quality management – Strategic thinking and planning, the starting
point for total quality – Total quality policy and deployment guidelines – Total quality
approaches – Leadership for TQM. Attitude & involvement of top management.
Organizational implications.
UNIT – III
Total quality models – Enables for total quality – quality responsibilities – achieving
total commitment to quality – Information &customer – Strategic information system –
Strategic quality management.
UNIT – IV
Quality education and training quality process, Quality system – Quality
measurement system including the tools of TQM – Quality cost – Quality planning –
Quality information feedback – Internal customer conflict – customer retention and
problems.

UNIT – V
Strategic choice of markets and customers maintaining competitive advantage –
Designing process and products for Quality – TQM and ISO 9000 – Auditing for TQM –
TQM in services – TQM in education – The leverage of productivity and Quality – Pitfalls
in operational sing Total Quality.

Reference:
1. Total quality – Bharat Wakhlu
2. Total quality Management – Sundararaju
3. Five Pillars of TQM – Bill Creech
4. Total quality management – Joseph and Berk
5. TQM Strategies and Techniques – Stephen George
6. TQM in service sector – R.P.Mohanty and R.R.Lakhe

1026
 SEMESTER IV
Subject: International Business Subject Code:
Hrs/Wk: 5 hrs

Course Objective
To impart the knowledge of foreign trade and make them to understand the influence
of financial institutions on international business.

Unit I
Meaning and Importance of International Business – Domestic Business Vs
International Business – Evolution and Development – Factors influencing the growth of
International Business

Unit II
Modes of entry to International Business – Theories of International Trade –
Advantages and Limitations of Foreign Trade - Absolute cost advantage – Comparative cost
advantage
Unit III
Instruments of External Payments – Foreign Exchange Market and Functions – Rate
of Exchange – Determinations of Rate of Exchange – Mint Parity Theory – Purchasing
Power Parity (PPP) Theory – Causes of fluctuations in Exchange Rate – Fixed and Flexible
Exchange Rate
Unit IV
Structure of Balance of Payment – Causes of Disequilibrium in BOP – Measures for
correcting disequilibrium – Free Trade Policy – Protection – Advantages of Protectionism –
Role of Protection in under developed countries

Unit V
International Financial Institution - International Monetary Fund – The World Bank
– International Finance Corporation – International Development Association – WTO –
Objectives and Functions

Reference Books
1. International Trade and Export Management, Francis Cherunilam, Himalaya
Publishing House
2. Money, Banking, International Trade and Public Finance, Dr.D.M.Mithani,
Himalaya Publishing House
3. International Business, Concept, Environment and Strategy, Vyuptakesh Sharan,
Pearson
4. International Business, K. Aswathappa, McGraw Hill Companies
5. Foreign Exchange, Practice, Concepts and Control, C. Jeevanandam, Sultan
Chand & Sons
6. Export Management, N. Kumar & R. Mittal, Anmol Publications Private Limited

1027
 SEMESTER IV

Subject: Strategic Management Subject Code:

Hrs/Wk: 5 hrs

Course Objective s
Students are expected to integrate their knowledge gained in various functional areas
to make business decisions, from the general manager’s point of view in the global and
Indian context.

Unit I
Introduction – Strategy – Meaning – Importance – Strategic Management – Process
– Model of Strategic Management Process – Environmental Appraisal

Unit II
Corporate strategic planning -Mission and Goals – Mission formulation –
Characteristics of Mission Statement – Objectives and Goals – Characteristics of Objectives
– Formulation of Objectives – Vision

Unit III
Corporate Level Strategic alternatives – Strategy formulation – Stability strategies –
Growth strategies – Retrenchment strategies – Strategic alliances – Combination of
Strategies - Business Unit Level strategy – Generic strategies – Offensive strategies –
Defensive strategies - Functional level strategies – Production/Operation strategies –
Marketing strategies – Finance strategies – HR strategies

Unit IV
Strategic Analysis and Choice – Tools and Techniques of Strategic Analysis –
Corporate Portfolio Analysis – SWOT Analysis – Life Cycle Analysis – Industry Analysis –
Competitor Analysis

Unit V
Strategic Implementation and control – Structural implementation – Behavioural
implementation – Functional implementation – Strategic evaluation and control – Strategic
management in Non-profit organisations – Small business management – Public sector
companies – Multinational companies

Reference Books
1. Business Policy and Strategic Management – P.Subba Rao, HPH, New Delhi, 2nd
Edition
2. Strategic Management – Dr.M.Jeyarathnam, HPH, New Delhi, 4th Edition
3. Strategic Management and Business Policy – Azhar Kazmi, Tata Mcgraw Hill, 3rd
Edition

1028
 SEMESTER IV
Subject: Business Environment and Law Subject Code:
Hrs/Wk: 5 hrs

Course Objective
This paper aims at providing the fundamental knowledge on the internal, external
environments and also corporate laws affecting the business.

Unit I
Business – Meaning – Characteristics – Objectives – Division of Business –
Classification of Industry - Characteristics of modern business – Historical background of
Indian business – Professionalism and Family management – Social Responsibility of
Business

Unit II
Economic Environment – Nature of economy – Structure of economy – New
Economic Policies – Liberalisation – Privatisation – Globalisation - Economic conditions –
New Industrial Policy -

Unit III
Political and Government Environment – Functions of State – Economic roles of
Government – Government and Legal Environment – Economic roles of Government in
India – The constitutional Environment

Unit IV
Natural and Technological Environment – Innovation – Technological leadership
and Followership – Technology and Competitive advantage – Sources of technological
dynamics – Time lags in technology introduction – Absorption – Appropriate technology
and technology adoption – Impact of technology on globalization - Transfer of technology –
Total Quality Management – Benchmarking

Unit V
Legal Environment – Contract Act – Companies Act – Consumer Protection Act –
Environmental Protection Act – Labour Laws – Factories Act – Provident Fund Act – ESI
Act

Reference Books
1. Business Environment – A. C. Fernando, Pearson
2. Business Environment – Text and Cases – Francis Cherunilam – Himalaya
Publishing House, New Delhi, 19th Edition
3. Mercantile Law – S.S.Gulshan, Excel Books, 3rd Edition
4. Elements of Industrial Law – N.D. Kapoor, Sultan Chand & Sons, 10th Edition.

1029
 SEMESTER IV
Marketing Elective
Subject: Product and Brand Management Subject Code:
Hrs/Wk: 5 hrs

Course Objective
To enable the students gather systematic knowledge base on product management,
new product development process and brand management

UNIT I
Product – Concept – Product mix Strategies – Classification of products – Product
Marketing Planning Process – Background analysis – Business Assessment – Market
Analysis – Competitive Analysis – Market Potential and Sales Forecasting

UNIT II
New Product management – Product Planning and Development process –
Explorations – Search for new product ideas – Business analysis and Product development –
Product testing – Market testing – Commercialization – Follow-up requirements – Effective
management of new product planning and development

UNIT III
Product Lifecycle – PLC and Corresponding strategies – Product Evaluation –
Product Strategy – Product policy, Differentiating & Positioning, Pricing, Physical
distribution, Promotion.
UNIT IV
Brand – Creating brand – Brand and Consumers – Brand image, image dimensions,
Brand associations and image- Brand equity.

UNIT V
Brand–Product relationship – Brand extensions – Brand Personality – Brand
positioning- Brand Valuation.

Reference Books
1. Product Management – Donald R.Lehmann 3rd edition – Tata McGraw- Hill
Edition
2. Product Manager’s Hand book – Linda Gorchels – 2nd edition – NTC Business
books-
8. Viva Books Private limited
3. Product Management Text and Cases – K.S.Chandrasekar
4. NewProduct strategy and Management– Dr.S.Shajahan –Himalaya Publishing
House
5. Product Management in India- Ramanuj Majumdar 2nd edition-Prentice Hall of
India
1030
 6. Keller, Parameswaran, Jacob, “strategic Brand Management Building, Measuring
and
Managing Brand Equity.” 4e, Pearson Education India,2015.

SEMESTER IV
Marketing Elective
Subject: Services Marketing Subject Code:
Hrs/Wk: 5 hrs

Course Objective
To understand the unique features of services, their marketing implications and the
tasks involved in service marketing.

UNIT I
Introduction – Characteristics, Classification of services – Managing demand and
supply in services, Socio-economic and Political-economic factors for growth of services-
Globalisation of services.

UNIT II
Service product - Pricing of services - Service place - Service promotion - Service
process - People in services – Physical evidence

UNIT III
Role of Positioning in services – Developing a market positioning strategy –
Positioning maps to plot competitive strategy
Dimensions in service quality – the GAP model – Measuring and improving service
quality – Defining and measuring productivity – Improving service productivity

UNIT IV
Understanding the customer/firm relationship – Targeting the right customer –
Analyzing and managing the customer base – Building customer loyalty
Customer Relationship Management – Objectives – CRM model – CRM vision –
CRM strategy – Relationship lifecycle – barriers to effective CRM

UNIT V
Personal care marketing – Entertainment marketing – Education marketing – Bank
marketing – Hotel marketing – Hospital marketing.

Reference Books
1. Services Marketing – People, Technology, Strategy – A South Asian perspective –
Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee – 5th edition – Pearson
Education

1031
 2. Text book of marketing of Services- The Indian Experience – Nimit Chowdhary,
Monica Chowdhary – Macmillan Publishers India Limited
3. The Essence of Services Marketing – Adrian (Buckley) Payne – Prentice Hall of
India
4. Services Marketing – Vasanthi Venugopal, Raghu V.N. – Himalaya Publishing
House

SEMESTER IV
Marketing Elective
Subject: International Marketing Subject Code:
Hrs/Wk: 5 hrs

Course Objective
To identify and understand the planning and strategic problems confronting
companies that market across cultural boundaries.

UNIT I
International Marketing – Motives of International Marketing - Management
Orientation – Transitional stages in International Marketing – Benefits of International
Marketing - Identifying foreign markets and opportunities – Requirements of Successful
Global marketing Plan - Future of International Marketing

UNIT II
Global Marketing Information System and Research – Sources of market
information – International Marketing Research – Current issues.
International market entry and expansion strategies – Direct exports – FDI – Joint
Ventures – Licensing and Franchising – Contracts – Counter trade – Strategic Alliances -
Mergers and Acquisitions

UNIT III
Product decisions – Product Positioning – Product design considerations –
Geographic expansion (Strategic Alternatives) – New products in Global marketing
Pricing decisions – Environmental influences on pricing decisions – International
pricing Objectives and Strategies – Transfer pricing – Global pricing alternatives.

UNIT IV
International Marketing Channel - Objectives and Constraints – Channel
Terminology and Structure – Physical distribution and Logistics.
Global Advertising and Branding – Global Advertising content – Advertising
appeals and Product Characteristics – creating Advertising. Global promotion – Public
relations, Personal selling, Sales Promotion, Direct Marketing, Trade Shows and
Exhibitions.

1032
UNIT V
Choosing export markets –– Export financing/methods of payment. Balance of
payment (Indian Perspective)– Export Promotion & incentives – Government and
Institutional support – Exchange control & Export credit – Export Houses – trade houses /
FIZS / SIC’S / Export procedure & Documentation.

Reference Books
1. Global Marketing Management – Warren J Keegen – 7th edition – Prentice Hall of
India
2. International Marketing – Francis Cherunilam – 10th edition - Himalaya
Publishing House
3. International Marketing – Text and Cases - Justin Paul & Ramneek Kapoor – Tata
McGraw Hill
4. International Marketing – Philip R cateora, John L Graham, Prashant Salwan –
13th edition, Tata McGraw Hill
SEMESTER IV
Marketing Elective
Subject: Buyer Behavior Subject Code:
Hrs/Wk: 5 hrs

Course Objective
To develop an understanding about the consumer decision making process and its
application in marketing function of firms.

UNIT – I

Introduction to Consumer Behaviour - Concepts – Significance – Scope – Dimensions of

Consumer Behavior – Consumer behavior models -Application of knowledge of Consumer
Behaviour in marketing decisions.

UNIT – II

Psychological Influences on consumer behavior – motivation – perception – personality –

Learning- Attitude and Intention - Self Image – Beliefs - Consumer expectation and
satisfaction

UNIT - III

Cultural - Sub-culture - Cross Culture - Social class- Life style - Reference group – Family -
Economic and demographic influence on consumption

UNIT - IV

Communication and Consumer behavior - Diffusion of Innovation - Adoption process -

Diffusion process
1033
UNIT - V

Consumer Decision making Process- Problem recognition, Information Search Process and
Evaluation, Purchasing process, Post purchase behaviour

Reference Books:

1. Consumer Behaviour - Loudon, David L and Bitta, A.J. Della – 4th edition, Tata McGraw
Hill
2. Consumer Behaviour - Schiffman L.G and Kanuk L.L – 10th edition, Pearson Education
3. Consumer Behaviour insights from Indian Market – Ramanuj majumdar – Prentice Hall
of India
4. Consumer Behaviour - Batra & Kazmi - Excel Books, New Delhi

SEMESTER IV
Marketing Elective
Subject: E- Marketing Subject Code:
Hrs/Wk: 5 hrs

Course Objective
To enable the students to learn the basic electronic marketing skills and employee them in
the modern and dynamic competitive marketing environment.
Unit I
e- Marketing challenges and opportunities; e-business model; customers in the 21st century;
Market Segmentation; Consumer Navigation Behaviour.
Unit II
e- Marketing Plan; Environmental Scan; market opportunity analysis; design marketing mix;
database marketing.

Unit III
e-marketing information system; marketing knowledge; marketing data
collection(intelligence); internet based research approaches; marketing database and data
ware houses; data analysis.

Unit IV
Product adoption and product life cycle; customer value online; branding, labeling, online
benefits; new product strategies; new product trends; pricing; intermediaries; distribution
channels; direct selling.

Unit V
Integrated marketing communication; communication strategies; net as a medium; building
customer relationship; CRM.

1034
References:
1. Judy stratus, Raymond frost, E-Marketing, T&F/Routledge; Latest Edition (2016)
2. Rafi Mohamaed, Robert J. Fisher, Bernad J, Jacowiski, Internet Marketing, Tata
McGraw Hill, New Delhi.
3. Ravi Lalakota, Andrew B.EWhitson, Electronic commerce, Pearson Publication.
4. Schinderand Perry, Electroni commerce, Tghomson learning.
5. Albert Napier, Creating and Willing E-business, Vikas publication.

SEMESTER IV
Finance Elective
Subject: Security Analysis and Portfolio Management Subject Code:
Hrs/Wk: 5 hrs

Course Objective
This paper helps the students to get fundamental knowledge about investment and
portfolio optimization, evaluation and revision.

Unit I
Investment – Meaning – Characteristics of Investment – Objectives of Investment –
Investment Vs Speculation – Investment Vs Gambling – Types of Investors – Investment
Avenues – Risks of Investment – Risk and Return – Factors influencing Risk-Return
Relationship – Risk – Return Trade off – Measurement of Risk and Return – Managing Risk
and Return

Unit II
Fundamental Security Analysis – Determining the current state of the economy –
Economy Analysis – Forecasting – Forecasting Techniques - Industry Analysis – The
Industry Growth Cycle – Company Analysis – Technical Analysis – Technical Vs
Fundamental Analysis – Definition and Assumptions – Price chart – Dow Theory – Efficient
Market Theory – Hypotheses - Forms of Efficient Market – Weak form and the Random
walk – Semi-strong form – Strong form - Elliot Wave Theory – Trends - Patterns – Moving
Averages – Oscillators – Other tools

Unit III
Portfolio Management – Phases of Portfolio Management – Evolution of
Management – Role of Portfolio Management – Portfolio Analysis - Markowitz Portfolio
Selection Model – Sharpe: The Single Index Model - Modern Portfolio Theory – Capital
Asset Pricing Model – Arbitrage Pricing Theory

Unit IV
Portfolio Evaluation – Treynor Portfolio Performance Measure - Sharpe Portfolio
Performance Measure – Jensen Portfolio Performance Measure

1035
Unit V
Portfolio Revision – Formula Plans – Rules – Constant Rupee Value Plan – Constant
Ratio Plan – Variable Ratio Plan – Modification of Formula Plans – Rupee Cost Average

Reference Books
1. Investment Management Security Analysis and Portfolio Management, V.K.Bhalla, S.
Chand, ninth edition
2. Investment Management, Yogesh Maheshwari, PHI Learning Private Limited,
New Delhi
3.Investment Management – Preeti Singh, Himalaya Publishing House, 17th Edition

SEMESTER IV
Finance Elective
Subject: Management of Financial Institutions Subject Code:
Hrs/Wk: 5 hrs

Course Objective
This paper aims to provide the students with a clear understanding of financial
system, financial institutions and their various services.

Unit I
Economic growth and Financial information – Meaning – Capital formation –
Process of capital formation – Saving, Investment and Finance - Problems of capital
formulation - Role of Financial institutions – Role as a Financial intermediary, Catalytic
agent – Creator of money – Promoter – Counsellor

Unit II
Relationship Banking – Introduction – Features of Relationship Banking – Utility –
Fundamentals – Process of developing relationship with customers – Formulating
relationship banking strategy

Unit III
Banking institutions – RBI – Commercial banks – Foreign banks – Private Sector
banks – Cooperative banks – Structure and functions – Non-Banking Financial Institutions –
Role – Functions – Regulatory aspects – Chit funds – Nidhi – Benefit funds

Unit IV
Developing Financing Institutions – IDBI, ICICI, IFCI, IRBI, RCF, TIIC, TIDCO,
SIPCOT, ITCOT, SIDCO, SIDBI – Objectives – Operational Policies

1036
Unit V
Insurance sector – LIC – GIC – Functions – Organisations and various services –
Role – Mutual fund – UTI & Other Private Mutual funds – Regulatory aspects – Functions –
Types of funds – Calculations of NAV – Present scenario in India

Reference Books
1. Management of Indian Financial Institutions, R.M.Srivastava, Divyanigam,
Himalaya Publishing House
2. Financial Institutions and Markets, L.M.Bhole, The McGraw-Hill Companies,
fourth edition

SEMESTER IV
Finance Elective
Subject: International Financial Management Subject Code:
Hrs/Wk: 5 hrs

Course Objective
To acquaint students with fundamental concepts of international finance and
exchange rate system and also develop skills to make decisions related with international
finance.

Unit I
The world of International Finance – Unique dimensions of international finance –
Benefits of studying international finance – Importance of international finance –
Introduction to Foreign Exchange – Foreign Exchange Market
Unit II
Factors influencing Exchange Rates – The Balance of Payments – The Current
Account – The Capital Account - The Fundamental international parity conditions - The
Purchasing Power Parity Theory – The Fisher Effect Theory – The International Fisher
Effect Theory – The Interest Rate Parity Theory

Unit III
Managing Foreign Exchange Risk and Exposure – Definition - Nature – Types -
Accounting Exposure – Operating Exposure – Translation Exposure – Management of
Foreign Exchange Exposure and Risk - Hedging Risk and Exposure – Techniques –
Strategies

Unit IV
International Investment and Financing – Cash Management – Portfolio Investment
– Capital budgeting for foreign investments – Growth and concerns about multinationals –
International dimensions of long term financing

1037
Unit V
Institutional structure of International Trade and Finance – Multinational Banking –
Instruments and Institutions of International Trade – IMF – The World Bank – The Asian
Development Bank

Reference Books
1. International Finance, Maurice D. Levi, Routledge, Taylor & Francis Group,
London and New York, Fourth Edition
2. Fundamentals of International Financial Management, S. Kevin, PHI Learning
Private Limited, New Delhi
3. International Financial Management, P.G.Apte, The McGraw-Hill Companies,
Fifth Edition

SEMESTER IV
HR Elective
Subject: Organisational Development and Change Management Subject Code:
Hrs/Wk: 5 hrs

Course Objective
This course develops the analytical and operational approach to plan system wise
organisational changes and to prepare the students to adopt to the changes happening in the
organisation through planned change management i.e organisational development.

Unit I
Organisational Change – Introduction – Meaning – Nature – Reasons for change –
Types of change – Models of change – Resistance to change – Overcoming resistance to
change
Unit II
Organisational Development – Introduction – Definition – Characteristics –
Evolution – Assumptions – Model of Organisational Development – Action Research –
Process of Organisational Development

Unit III
Organisational Development Intervention – Definition – Selection of Organisational
Development Intervention – Classification – Personal and Inter-personal Organisational
Development Intervention – Laboratory Training – Career Planning Intervention –
Managerial Grid – Process consultation – Johari Window – Transactional Analysis

Unit IV
Team Development Intervention – Team Building – Role Negotiation Technique –
Role Analysis Technique – Grid Organisational Development Programme – (Phase II) Self
managed work teams

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Unit V
Structural Intervention – Job design – Quality of work life – Quality Circles – MBO
and Appraisals – Socio technical systems – Physical settings and OD – Future directions in
OD – Trends with the organisational development – Trends in the context of organisational
development

Reference Books
1. Organisation Change and Development, Kavita Singh, Excel Books, 2nd edition
2. Theory of Organisation Development and Change, Cummings/ Worley, Cengage
3. Organisational Change, Harsh Pathak, Pearson
4. Organisation Development and Transformation – Managing Effective Change,
Wendell L. French, Cecil H. Bell, Jr, Robert A. Zawacki, The McGraw-Hill
Companies, 6th edition.

SEMESTER IV HR Elective

Subject: Strategic Human Resource Management Subject Code:

Hrs/Wk: 5 hrs

Course Objective
To relate the strategic affairs of the corporate with the human resource department of
the organisation and to support the organisation in implementing the strategy.

Unit I
Strategic Human Resource Management – Introduction – Process of Strategic
Management – Value Chain Analysis – Challenges for HRM – HR’s emerging role in the
formulation and implementation of strategy – Role of Strategic Human Resource
Management – Models integrating Strategy and HR – HR and Corporate Strategy – HR and
Business Strategy – Human Resource Strategy Framework

Unit II
Redesigning Work Systems – Designing work systems – Stages in redesigning work
systems – Organisational design processes – Factors affecting design process –
Organisational Structure – Types – Emerging issues in Organisational design

Unit III
Performance Management and Evaluation – Strategic dimension of Performance
Appraisal – Organisational Appraisal – Balanced Scorecard – Importance of Balanced
Scorecard – Perspectives of Balanced Scorecard

Unit IV
Strategic issues in Employee Safety, Health and Labour relations – Introduction –
Implementing safety and health controls – Changing nature of industrial relations –
Changing trends in labour management relations – Strategies to improve industrial relations
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– Career Management – Importance of career – Major career transitions – Types of
corporate career management – Employee Separation and Downsizing – Meaning and types
of separation - Process of Downsizing

Unit V
Strategic challenges for leadership – Strategic challenges for the HR manager –
Understanding cultural differences – Managing workforce diversity – Leadership in family
owned and professionally owned business – Ethical issues in strategic human resource
management – Core concepts in ethics

Reference Book
1. Strategic Human Resource Management, Rajeesh Viswanathan, Himalaya
Publishing House, first edition

SEMESTER IV
HR Elective
Subject: International Human Resource Management Subject Code:
Hrs/Wk: 5 hrs

Course Objective
To acquaint students with fundamental concepts of international human resource and
also develop skills to work in an international environment.

Unit I
Introduction – Growth of International Business and Globalisation – Operational
objectives and means of globalization – An HR perspective – Understanding culture – Its
coverage – Determinants – Difference between Domestic and International Manager
Unit II
HR Challenges and Opportunities – Domestic and MNC perspective – Linkages
among countries – Stakeholders – Their concerns and actions – Governance of operations –
Individual and Company concerns – Ethical and Socially Responsible behaviour – Careers
in International business

Unit III
International Labour market – Sources – Recruitment and Selection – Training –
Types of Cross Cultural Training

Unit IV
Multinational Performance Management – Developing International Staff and
Multinational team

Unit V
International Compensation System – Objectives – Approaches and Practice –
Expatriation and Repatriation Process – Managing people in International Firms
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Reference Books
1. International Human Resource Management, S.C.Gupta, McMillan
2. International Perspective on Organisational Behaviour and Human Resources
Management, Punnett, PHI
3. International Human Resource Management, Peter J. Dowling and Denice E.
Welch, Fourth Edition

SEMESTER IV
Systems Elective
Subject: Emerging Trends in Information Technoogy Subject Code:
Hrs/Wk: 5 hrs

Objective
To make the students to understand the emerging trends in information technology

Syllabus
Unit:I: Open system concepts including Client/Server PC & work stations Multimedia
concepts, Applications, Multimedia PC & Work stations
Unit II: CAD and workstations – Concepts and trends. Latest trends in Micros-PC and
Macs-global and Indian scenario.
Unit III: Latest trends in networking and communications. Object orientation – concepts
and models. Graphical user interfaces – Ms windows, X Windows Motif. Case tools –
Latest trends.
Unit: IV Relational databases – latest trends: object oriented databases, Oracle 7.0 Sybase,
Ingress, Desk top publishing- Concepts & latest trends glimpses of Pagemaker, Ventura .
Unit: V Artificial Intelligence & Expert systems. Peripherals – disk drives, CD, DAT,
terminals, etc.

Study Materials:
Articles from computers Today, Data Quest, PC Quest & In house magazines of HCL, HP,
DEIL, ICIM.
SEMESTER IV
Systems Elective
Subject: Computer Networks Subject Code:
Hrs/Wk: 5 hrs

Objective
To teach the students the functioning of computer networks
Syllabus:
Unit I
Introduction goals and application of Network structure and architecture – OSI –
reference model – various layers – services – Network, standardization – ARPANET, MAP
and TOP USENET, CSNET, BINET, SNA and public networks.
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Unit II
The physical layer – Fourieer analysis – bandwidth – Limited signals – maximum
data rate of a channel – Transmission media – magnetic media – twisted pair-Baseband-and
board and cable – fibre optics – Line of sight transmission – telephone systems – modem
Rs.232-C and Rs.419. Medium access sublayer – local and metropholitan networks –
ADHA protocols – LAN protocols – IEEE standard 802 dor LAN – fibre optic networks.
Unit III
Data link layer – design issues – Error detection and correction – data link protocol
network layer – layer design issues – routing algorithms – internetworking – examples.
Unit IV
Transport layer – design issues – connection management – simple transport protocol
on top of X 25 - samples session layer – design issue – remote procedure call.
Unit V
Presentation layer – design issues – Application layer – Design issues Presentation layer –
design issues – Application layer – Design issues.
Text: Computer Networks – A.S.Tanenmaum, Second edition, PHI Pvt Ltd., New Delhi
1990.
Ref:
1. Computer Communication and Network John freer, Fitman Computer System Series,
1980.
2. Computer Network & Simulation III, Scnemaker, Elacvier, Science Publications, 1986.

SEMESTER IV
Systems Elective
Subject: Modelling and Simulation Subject Code:
Hrs/Wk: 5 hrs

Objective
To teach the students the working of modeling and simulation
Syllabus:
Unit: I Introduction
Contents of systems – Systems – System Environment – starchiest activities –
continuous and Discrete system – modeling and types – principles in Modeling.
Unit: II System Studies
Subsystems – Types of systems study – system analysis system design – system
postulation.
Unit: III System simulation
Techniques: Monte carlo method – comparison simulation and analytical methods –
Experimental nature simulation types of simulation – lag models – cobweb models progress
of a simulation study.
Unit: IV Continuous systems simulation
Continuous system model – Differential equations Analog methods – Analog and
hybrid computes – Digital analog simulators – CSSLS – Feedback systems – Interactive
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systems – Real time simulation. System Dynamics - Exponential models system Dynamics
Diagrams won model.
Unit: VDiscrete System Simulation
Discrete events – Time representation gathering Statistics – discrete simulation
languages model of telephone system study of GPSS, SIMSCRIPT languages. Model of
multi-used and multitasking computer system. Review of probability concepts – Arrival
pattern and service times. Analysis of Simulation output.
Text: System simulation GEFFFEY GORDON.PHI 2nd., 1987.
Ref:
1. System Simulation with Digital computer _ Narsingh dep Phi, 1987.
2. GPSS simulation made simple – T.M.O. Donovan, John Willey Sons, 1979.

SEMESTER IV
Production Elective
Subject: Production Planning and Control Subject Code:
Hrs/Wk: 5 hrs
Objectives:
The production planning and control function aims at generating more customer
satisfaction and to keep the customer inconvenience at the minimum by effectively planning
the delivery schedule and also to reduce the operating cost per unit by effectively planning
to the operation schedule. This course gives an idea to the students as how to approach such
situations.

Syllabus:
Unit: I Objective of the PPC Meeting customer’s needs maintaining high levels of internal
operational efficiency – forecasts of customer orders for goods and services – assessment of
productive capacity.
Unit: II Production planning – production facilities, capacity to meet delivery schedules –
maximize the utilization of scarce productive resources. Capacity determination of
production resources.
Unit: III Routing – Scheduling – Despatching – Expediting of production order –
scheduling for continuous production schedules – materials – schedules to support the
output schedules – length of production runs change – overschedules sequence of production
runs – Differences between scheduling intermittent productive systems and continuous
productions systems – coordination.
Unit: IV Computer aided production planning control systems.
Unit: V Line balancing, Johnson Algorithms, GANTT chart.
Suggested Readings:
1. J.J.Verizili, Production & Planning and Information Systems.
2. Philip E.Hicks, Introduction to Industrial Engineering and Management Science.
3. Riggs, Production Systems – Planning Analysis and Control.
4. Willsmore, Modern Production Control.

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 SEMESTER IV
Production Elective
Subject: Project Planning Evaluation and Management Subject Code:
Hrs/Wk: 5 hrs
Objective:
This course aims at appraising the students with the concepts and techniques used in
the process or project conception, feasibility study, evaluation, implementation and there by
develop necessary skills for project planning and management .
Syllabus:
Unit: I Overview of the process for Project Feasibility analysis generation and screening of
venture ideas – Market Analysis – Social Cost Benefit Analysis (SCBA) –
Unit: II Project Management and Introduction – Project Planning and Evaluation : Bar
Charts : Unit: III The Network technique : Finding Critical Path – The PERT model – The
CPM Model – PERT / Cost and Crashing – Scheduling under resource constraints – PERT
in practice. Modification of PERT such GERT simulation and its application in project
management –
Unit: IV Project organization – matrix organization – Project costing – Contact Lock
Administration.
Unit: V
Project Audit – Introduction – Common project Failures – Reasons for Audit – Phases of
project Audit – Project check list.
References:
Project Feasibility Analysis - D.S.Clitton & D.E.Fytte
Project Appraisal & Planning in Development Economics - I.M.D.Little & A.Mirless
Guidelines for Project Evaluation - P.Dasgupta, A.K.Seu & S.Margin
Management Guide to PERT &CPM - Wiest & Levy
Project Management - Lock
System Analysis & Project Management - Cleland & Kind
Project Management – R. Panneerselvam and P. Senthil Kumar
Major Elective I (Third Semester)
Marketing
1. Rural Marketing
2. Consumer Behaviour
3. Advertising and Sales Promotion
Finance
1. Indian Capital Market
2. Financial Markets and Services
3. International Trade, Finance and Documentation
4. Working Capital Management
Human Resource
1. Labour Laws
2. Training and Development
3. Compensation Management
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System
1. Management of Software Projects
2. UNIX and MS WINDOWS
3. Operating System
4. Introduction to C and C++
Production
1. Work Study
2. Value Engineering &Waste Control
3. Materials Management
4. Total Quality Management

Major Elective II (Fourth Semester)

Marketing
1. Product and Brand Management
2. Services Marketing
3. International Marketing
4. Buyer Behavior
Finance
1. Security Analysis and Portfolio Management
2. Management of Banking and Insurance
3. International Financial Management
Human Resource
1. Organisational Development and Change Management
2. Strategic Human Resource Management
3. International Human Resource Management
System
1. Emerging Trends Information Technology
2. Computer Networks
3. Modeling and Simulation
Production
1. Production Planning and Control
2. Project Planning Evaluation and Management
3. Advanced Manufacturing Systems

SEMESTER IV
Production Elective
Subject: Advanced Manufacturing System Subject Code:
Hrs/Wk: 5 hrs
Objective:
This course aims at enable the learners to do computer aided designing and to use
computer aided manufacturing system and Computer integrated manufacturing system.

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Syllabus:
Unit: I
Computer aided designing – computer aided Manufacturing computer integrated
Manufacturing.
Automatic Transfer lines – few line and assembly systems, dynamic job shops.
Unit: II
Flexible Manufacturing system and Robotics.
System design issues – Material handling system – Networking techniques – drawing
networking – critical path resource scheduling float networking simulation.
Unit: III
Project completion probability – Project budgeting.
Requirement of an integrated approval and the role of production Manager in the Total
Organization.
Unit: IV
Capacity utilization and its effect on Manufacturing cost. The need for cost reduction –
Value Engineering war on waste.
Unit: V
Inventory Management – Meaning – Definition – Importance – Material requirement
Planning – Process – MRP I & MRP II
Reference:
CAD CAM CIM – P. Radhakrishnan & S. Subramanian
Advanced Manufacturing Process - Nirali Prakashan
Advanced Modeling and Optimization of Manufacturing Processes - R. Venkata Rao

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