Dennis Gathinji Nyawira
Dennis Gathinji Nyawira
Dennis Gathinji Nyawira
SUPERVISOR: MR KIMETTO
Signature ………………………
Date………………………………
This business plan has never been submitted for examination purposes within the approval of my
supervisor.
Name: Mr.Kimetto
Date: …………………………..
i
ACKNOWLEDGEMENT
I acknowledge the work of my supervisor MR.KIMETTO for his time while I was writing this
business plan up to the end. May the lord bless you.
ii
DEDICATION
To God who has enabled me all through his grace has been sufficient all the glory back to him.
Parents and friends for their continuous encouragement. Thanks to all of you.
iii
Table of Contents
DECLARATION......................................................................................................................................... i
ACKNOWLEDGEMENT .......................................................................................................................... ii
DEDICATION ...........................................................................................................................................iii
EXECUTIVE SUMMARY ....................................................................................................................... vii
CHAPTER ONE......................................................................................................................................... 1
1.0 BUSINESS DESCRIPTION ............................................................................................................. 1
1.1 Background of owner ........................................................................................................................... 1
1.2 Business name ...................................................................................................................................... 1
1.3 Business location and address............................................................................................................... 1
1.4 Form of ownership................................................................................................................................ 1
1.5 Type of business ................................................................................................................................... 1
1.6 Products and services............................................................................................................................ 2
1.7 Justification 0f opportunity ................................................................................................................... 2
1.8 Industry ................................................................................................................................................ 2
1.9 Business goals and objectives ............................................................................................................... 2
1.9.1 Goals .............................................................................................................................................. 2
1.9.1 Objectives ...................................................................................................................................... 2
1.10 Entry and growth ................................................................................................................................ 3
1.10.1 Entry ............................................................................................................................................ 3
1.10.2 Growth strategy............................................................................................................................ 3
1.10.3 Targeted markets .......................................................................................................................... 3
1.10.4 Potential challenges ..................................................................................................................... 3
1.10.5 Remedies...................................................................................................................................... 3
1.10.6 S.W.O. T ...................................................................................................................................... 4
CHAPTER TWO ........................................................................................................................................ 5
2.0 MARKETING PLAN ........................................................................................................................... 5
2.1 POTENTIAL CUSTOMERS ............................................................................................................... 5
2.2 MARKET TREND ............................................................................................................................... 5
2.3 COMPETATION ................................................................................................................................. 6
2.4 COMPETATION S.W.O.T ANALYSIS .............................................................................................. 6
iv
2.5 COMPETITIVE ANALYSIS ............................................................................................................... 7
2.6 COMPETITION ANALYSIS............................................................................................................... 7
2.7 COPING WITH COMPETITION ........................................................................................................ 7
2.8 MARKETING STRATEGIES ............................................................................................................. 8
2.8.1 Quality of products and services .................................................................................................... 8
2.8.2 Marketing channel ......................................................................................................................... 8
2.8.3 Pricing ............................................................................................................................................ 9
2.9 POSSIBLE MARKETING CHALLENGES ........................................................................................ 9
2.10 REMEDIES ........................................................................................................................................ 9
CHAPER THREE .................................................................................................................................... 10
3.0 ORGANASATION AND MANAGEMENT PLAN .......................................................................... 10
3.1 MANAGEMENT TEAM ................................................................................................................... 10
3.2 FIRM MANAGER ............................................................................................................................. 11
3.3 OTHER PERSONNEL ....................................................................................................................... 11
3.4 RECRUITMENT, TRAINING AND PROMOTION ......................................................................... 13
3.4.1 Recruitment.................................................................................................................................. 13
3.4.2 Training ....................................................................................................................................... 14
3.4.3 Promotion .................................................................................................................................... 14
3.5 REMUNERATION AND INCENTIVES........................................................................................... 14
3.5.1 Remuneration ............................................................................................................................... 14
3.5.2 incentives ..................................................................................................................................... 15
3.6 LICENSES PERMITS AND BY-LAWS ........................................................................................... 15
3.6.1 Licenses ....................................................................................................................................... 15
3.6.2 By-laws ........................................................................................................................................ 16
3.7 SUPPORTIVE SERVICES ................................................................................................................ 16
3.7.1 Banking services .......................................................................................................................... 16
3.7.2 Legal Services ............................................................................................................................ 16
CHAPTER FOUR .................................................................................................................................... 17
4.0 OPERATION\PRODUCTION PLAN ................................................................................................ 17
4.1 production machinery and their capacities ................................................................................ 17
v
4.1.1 Acquiring of machinery ............................................................................................................... 19
4.1.2 Repair and maintenance of machines ........................................................................................... 19
4.1.3 Social Amenities .......................................................................................................................... 19
4.2 operational strategy............................................................................................................................. 20
CHAPTER FIVE ...................................................................................................................................... 21
5.0 FINANCIAL PLAN ........................................................................................................................... 21
5.1 Objectives ........................................................................................................................................... 21
5.2 CAPITAL REQUIREMENT .............................................................................................................. 21
5.3PREOPERATIONAL COSTS ............................................................................................................. 21
5.4 WORKING CAPITAL ....................................................................................................................... 23
5.5PROFOMA INCOME STATEMENT ................................................................................................. 23
5.6 BALANCE SHEET ............................................................................................................................ 25
5.7.1 PERFORMANCE RATIO ........................................................................................................... 26
5.7.2 PERFOMANCE RATIO.............................................................................................................. 27
5.8.1 BREAK EVEN ANALYSIS ........................................................................................................ 28
5.8.2. BREAK THROUGH ANALYSIS FOR YEAR 2021 ................................................................. 29
5.10 financial challenges .......................................................................................................................... 30
5.11 Remedies .......................................................................................................................................... 31
vi
EXECUTIVE SUMMARY
This chapter describes the business in terms of the owner name logo, location, vision, mission
and the service offered by the business.
The chapter describes the business more about market, potential and target customers, market
tread, SWOT analysis i.e. strength, weakness and the tactics the business uses to cope with the
competition.
It gives details on various qualification that the personnel will be required to qualify for certain
post in business, the duties and obligation to meet.
The chapter describes the types of machinery, tool and equipment needed by the business for the
effective running of its operations in giving the services. It states management process expenses,
premises layout, possible challenge and the salaries
This chapter contains operational cost required for its running and management of the business
for a period of time. It also involves the calculations of the business annually.
vii
CHAPTER ONE
address: 80 Karatina.
Email;smartlifewaterinstallationandconstructionltd@gmail
Telephone;0705008008
Tendering of contracts of contracts will be the most common methods of acquiring firm work.
1
1.6 Products and services
The firm will be building and water installation services such as construction itself as stated
earlier maintenance of already existing building and others like supplying materials on sites on
own sites or other sites.
Having acquired required skills and knowledge in certificate in plumbing gives an anchor in
venturing in this field in helping getting to vision 2030.
1.8 Industry
The business is under construction industry and engineering companies.
1.9.1 Goals
To open a rampant stable most performing building and water installation company in the
country.
1.9.1 Objectives
To open many offices and firm branches in all counties.
To open a building firm which will take dominion in most construction works in the country.
2
1.10 Entry and growth
1.10.1 Entry
The business will offer most required services to the customers at an affordable prices.
The business will ensure trustworthy services to customers and accountability of the work done
by the firm.
Setting aside some profit to the company to help improve on standards and technology to ensure
provision of desirable works.
The business will also deal with customers of small works such as building residential houses
and homes .etc.
a. Finance Inadequacy-Large projects requires a lot of money to run them smoothly without
delays.
b. Government policies-In case of high taxation by the government it might cause some
disadvantages thus can be a threat.
1.10.5 Remedies
Competition –To curb competition the firm will adopt fair prices and advance in newly ventured
forms of construction.
3
Government policy- The firm will ensure everything is with the line with requirement by the
government to avoid being over charged due to avoidable errors.
Capital challenge – Will plough back profits to the company and also acquire loans from banks.
1.10.6 S.W.O. T
Strength
Weakness
Opportunity
Need for more residential houses and other building in developing towns.
Threats
Government policies
Financial challenge
Competition.
4
CHAPTER TWO
Government
Focusing and applying tenders in both national and county government to win tenders on new
projects scheduled to start.
Individual customers
Due to the increased rate of building of residential houses and homes the company intends
to focus on serving such individuals.
Commercial customers
The firm will also focus on customers and in this case the clients who intend to build up estates
to sell and lease. this promises a large market and a larger marginal profit.
5
2.3 COMPETATION
There is likelihood to face competition from foreign companies but can curb the competition due
to high cost charges by those existing foreign companies.
The firm also expects least or moderate competition from local existing companies.
Africa dominion Large numbers Poor quqlity of Offering quality Lack of enogh
contractors of works work works finances
Lower charges
Poor relations
with customers
6
2.5 COMPETITIVE ANALYSIS
Area Quintech k.c Africa dominion
contractors contractors Contractors
Quality High High
Low
Pricing Very high very high
Moderate
Customer market Moderate Moderate
Veryhigh
Technology High Very high
Outdated
Size of production Moderate Low High
7
o Ensuring the quality of work and services offered to the customers is at high quality.
o Ensuring good relation with the client realizing that they are the employer and we
working for them.
o Ensuring that the firm tries to involve new technology in the works so as to ensure we
don’t become outdated by technology.
To ensure a healthy relationship between the clients and the company to improve on popularity
and have a good reputation.
This will offer great customer constant and thus effective sales realized.
8
2.8.3 Pricing
This will greatly affect the profit margin having made all deductions e.g taxes
1. Cost of production
2. Demand
To maximize profit when there is high demand proportional increase in cost will also rise
3. Government policies
4. Competitors price
Charging slightly lower charges compared to other firms’ will attract other customers thus this
should not lead to lower profits margins. A reasonable profit should be realized.
Poor pricing
Advertisement challenge
2.10 REMEDIES
Offer good services so that it becomes self-selling
9
CHAPER THREE
Management is planning, organizing staffing, controlling evaluating the duties and efforts of
members to achieve a common goal.
MANAGING DIRECTOR
CONRACTOR CASHIER
10
3.2 FIRM MANAGER
The firm being a sole proprietorship form of business, I will be the head being the owner
manager and I will manage the whole firm.
Qualifications
management.
Directing coordinating all the activities of the main and supervising all employees.
Making decisions
Qualifications
11
Computer literate
Hardworking
Secretary
Qualifications
Female
Duties
Keeping records
contractor qualifications
Adequate experience
12
Working with less supervision
Reliable
Architect
Qualifications
3.4.1 Recruitment
Recruitment will be done after advertisements where interested personnel will all be set down
you’re a start up to what is being expected of them to increase the credibility of the particular
assignments which will be given to them.
13
As the managing director I will examine for the most qualified and reliable members.
3.4.2 Training
For newly appointed employees they shall be receiving basic training before they start executing
responsibilities.
Update on the field of workers will also be giving keeping then in touch with the changing
technology and other changes. This will help much in running the firm more effectively even in
rising changes.
3.4.3 Promotion
As the firm grows, the organization structure will be changed hence creation of new post and
vacancies which will call for promotion to employee’s best suit to promotion according to
contribution, hard work, ability, seniority, experience and commitment.
3.5.1 Remuneration
Remuneration will be given to employees in post the hold. As the managing director I will have
negotiated on salaries with the employees conducting interviews and agree on salaries each
respective member will draw from the firm.
On prosperity and allowing of the firm this will mean also increased salaries in each employee.
14
Remuneration Table
JOB TITLE NO OF BASIC HOUSE TOTAL
EMPLOYE SALARY ALLOWANCE MONTHLY
SALARY
Managing 1 40,000 5,000 45,000
director
Cashier 1 25,000 5,000 30,000
Engineer 1 30,000 5,000 35,000
Architect 1 30,000 5,000 35,000
Contractor 1 35,000 5,000 40,000
Secretary 1 20,000 5,000 25,000
H.R.M 1 20,000 5,000 25,000
TOTAL 7 200,000 35,000 235,000
3.5.2 incentives
The firm is going to provide breakfast, lunch and also free transport for the workers who are
living in the area.
3.6.1 Licenses
The firm is going to have trading license from Nairobi city council with the permit of relative
bodies to carry out the activities country wide.
The lances will show legal permit and also credibility of firm works.
15
3.6.2 By-laws
The firm is going to strictly follow to date the laws lied down by the parliament and authorities
in all field such as location activities, health of workers, safety of the public etc. as provided in
labor laws. The employees permanent and temporary will be required to pay NSSF monthly in
the National Society Security Fund Act 259. The firm will also observe payment of tax to the
government.
16
CHAPTER FOUR
Operation and production plan involves direction and co-ordination of firm and physical
facilities towards attainment at specified goods and services.
17
Excavator 1 Back actor with Caterpillar 100,000
both aim and Japan
Dumpers 2 shovel FUSO 80,000
Off-road dumpers
Drum mixture 4 Heavy duty 80,000
3m3 capacity drum Ltd
Vibrators 4 mixture Poker 20,000
vibrates Dario
Electric drill 2 Hardware 20,000
Drills
TOTAL Forward 282,000
electronics
18
Reflector jackets 20 Medium C.W suppliers 1,000
Helmets 20
medium C.W suppliers 2,000
Safety boots 4
Googles pairs
--------------- Sadak 2,000
4 C.W suppliers
Hand gloves pairs
A yard will be established in safest area and machines will be transported to the site then
returned to the yard after completion of their work.
Any other machine will be hired from available lending bodies until when the firm will be
selfsustaining with all building machineries.
19
Electricity
Every worker room will be connected to power supply to easily run the task to execute machine
work such as computers, telephone, lighting etc.
Housing
For worker in the office shall be given rental rooms to be paid by the firm.
Fuel
Firm vehicles will be fueled at the available station in the area which is readily available.
Road
Available roads will be used since they are assessable to workers easily to the offices
headquarters.
Firm bulldozers will be used to make access roads to the sites, this will ensure smooth running of
firm activities.
The firm will purchase materials to be used in the offices and also make necessary arrangements
to take materials to the sites in advance to facilitate good work running in the site.
20
CHAPTER FIVE
5.1 Objectives
To increase capital by reasonable percentage annually.
Sacco
100000
Banks loans
300000
Friends donations
100000
Guarantor
200000
Youth fund loan
300000
Total
1500000
5.3PREOPERATIONAL COSTS
ITEMS AMOUNT(KSHS)
21
Advertisement 20000
Security 80000
Transport 15000
Rent 35000
Renovation 30000
License 35000
Electricity 10000
Total 555000
22
5.4 WORKING CAPITAL
WC = CA - CL
Assets Year 2022 Year 2023
Current assets
Cash at hand 200 000 320 000
Cash at bank 300 000 500 000
Stock 200 000 250 000
Debtors 100 000 150 000
Total current assets 800 000 1 220 000
Current liabilities 300 000 350 000
Creditors
300 00 350 000
TOTAL
500 000 870 000
Working capital
Profit and loss statement for the year ended 31st December
Particulars Year 2022 Year 2023
2 350 000 3 600 000
Sales
1 050 000 2 100 000
Less cost of goods sold
1 300 000 1 500 000
Gross profit
23
Less expenses
20 000 15 000
Advertisement
80 000 80 000
Security
15 000 15 000
Water bill
15 000 15 000
Transport
350 000 350 000
Rent
30 000 30 000
Renovation
30 000 30 000
License
10 000 10 000
Electricity
5 500 000 545 000
Total expense
750 000 955 000
Profit before tax
150 000 175 000
Less tax provision
600 000 780 000
Net profit after tax
24
5.6 BALANCE SHEET
25
Total liabilities 1 750 000
2 250 000
YEAR 2022
CURRENT LIABILITIES
=1700000
650000
2.6.1
SALES
=1300000 ×100
2350000
55.32%
CURENT LIABIITIES
1700000-1000000
350000
26
2.1
SALES
2350000
= 31.9%
Current liabilities
= 2 000 000
300 000
=6.7.1
Sales
3 600 000
27
=41.67%
Current liabilities
3 000 000
=6.1
Sales
3 600 000
=26.52%
28
=3 050 000
= 1 100 000
Sales
2 350 000
=46%
29
=1 200 000
=2 320 000
Sales
2 320 000
=51%
30
Competition from other firms
Financial challenges
5.11 Remedies
Paying the required amount of tax as required by the law
31