Summer Training Project Repor1

SUMMER TRAINING PROJECT REPORT
STUDY ON EFFECTIVENESS OF ADVERTISEMENTS STRATEGIES OF HDFC LIFE INSURANCE COMPANY LIMITED Submitted in the partial fulfillment of the requirements for the award of the degree of BACHELOR OF BUSINESS ADMINISTRATION (BANKING AND INSURANCE)
SUBMITTED BY
CHETAN PAHWA (03419301809) BBA (B&I) V SEM

SUBMITTED TO
MR. VIKRANT AGARWAL (ASSISTANT PROFESSOR, KRCHE)
KASTURI RAM COLLEGE OF HIGHER EDUCATION

(Affiliated to GGSIP UNIVERSITY, DELHI) NARELA, DELHI-110040
DECEMBER 2011
ACKNOWLEDGEMENT
A successful and satisfactory completion of a project is the outcome of invaluable and aggregate contribution of personal skill in the radical direction and the guidance of the concerned authorities. Even the best efforts are wasted without a proper guidance. The success of any project is the result of hard work, dedication and the support of the well wishers. I wish to express my gratitude and appreciation to all those who stood by me and gave me all the possible help. The present report is based on Study on Effectivenessof Advertisements of HDFC Life Insurance Company Limited.
With deep sense of gratitude I acknowledge the encouragement and guidance received by my organizational guide Mr. sunil bhardwaj and other staff.
I extend my sincere thanks to Ms. Swaty wadhwa, Project Coordinator and Mr. vikrant agarwal, Project Guide for their help and invaluable support throughout the term of the project. It was a learning experience to work under their guidance.
CHETAN PAHWA BBA (B&I) V SEMESTER 03419301809
CERTIFICATE
This is to certify that MR. CHETAN PAHWA has accomplished the project titled Study on Effectiveness of Advertisements of HDFC Life Insurance Company Limited under my guidance and supervision.
He has submitted this project in the partial fulfillment for the award of the degree of Bachelor of Business Administration (B&I) from Guru Gobind Singh Indraprastha University.
The work has not been submitted anywhere else for the award of the degree. All the sources of information have been duly mentioned.
Mr. VIKRANT AGARWAL PROJECT GUIDE (Assistant professor, krche) KRCHE
PREFACE
As a part of course curriculum of my BBA (B&I) program we are asked to undergo two months summer training in any organization so as to give us exposure to practical management & to get us familiar with various activities taking place in an organization. I have put my sincere efforts to accomplish my objectives within the stipulated time. Despite all the limitations, obstructs-hurdles, and hindrances, I have toiled and worked to my optimum potential to achieve the desired goal. Being beginner in the highly competitive world of business. I come across some difficulties to make my objective a reality. Any how, with the kind help and genuine interest of one all formally supported by guidance of my guide. I am presenting this hand carved effort is colored. I tried my level best to conduct a research to gain a through knowledge about the project in the topic Study on Effectiveness on Advertisements of HDFC Life Insurance Company Limited. I have put the best of my efforts and have also tried to be justice with the available. If anywhere something is found unacceptable or unnecessary to the theme you are welcomed with your valuable suggestions.
CONTENTS
1. INTRODUCTION TO INSURANCE 1.1. Introduction: insurance sector 1.2. History of insurance 1.3. Insurance: Defination 1.4. Need for insurance 1.5. Importance of insurance 1.6. Types of insurance 1.7. Insurance sector in India 1.8. Regulatory body: IRDA 1.9. Insurance companies in private sector 1.10. Objectives of this study 1.11. Research methodology 1.12. Limitations of the research 2. COMPANYs PROFILE 2.1. Introduction to the organisation 2.2. Joint venture 2.3. Vision and mission of the company 2.4. Awards and accolades 2.5. Knowledge management 2.6. SWOT analysis of the organization 2.7. Products of the company 3. ADVERTISING STRATEGIES OF HDFC LIFE INSURANCE COMPANY 3.1. Advertising 3.2. Types of advertising 3.3. Advertising techniques
3.4. 3.5. 3.6.
Advertising strategies Advertising strategies of HDFC life insurance company Advertisements of HDFC life insurance company
4. DATA ANALYSIS AND INTERPRETATION 5. FINDINGS 6. RECCOMENDATIONS ANNEXURES BIBLIOGRAPHY

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SUMMER TRAINING PROJECT REPORT

CHETAN PAHWA (03419301809) BBA (B&I) V SEM

MR. VIKRANT AGARWAL (ASSISTANT PROFESSOR, KRCHE)

KASTURI RAM COLLEGE OF HIGHER EDUCATION

CHETAN PAHWA BBA (B&I) V SEMESTER 03419301809

Mr. VIKRANT AGARWAL PROJECT GUIDE (Assistant professor, krche) KRCHE

3.4. 3.5. 3.6.

4. DATA ANALYSIS AND INTERPRETATION 5. FINDINGS 6. RECCOMENDATIONS ANNEXURES BIBLIOGRAPHY

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