MIT Module

ST. PETER BAPTIST COLLEGE FOUNDATION INC.
(Formerly St Peter Baptist Academy)

Lupi, Camarines Sur
MEDIA AND INFORMATION TECHNOLOGY
Name: ________________________________ Date: __________________________________

Grade & Section: _______________________ Teacher: _______________________________
LEARNING ACTIVITY SHEET NO. 11
The different dimensions and how are they formally and informally
produced, organized, and disseminated
Background Information for Learners

In the previous lesson, you have learned to describe the different types of information in
different media presentations and how each of them interconnects and differs from one
another. As you go on in this module, you will understand how these various forms of media
and information are formally and informally produced, organized, and disseminated.
Information communication can either be formal or informal. Formal information is when

the media/information is socially disseminated, and its objective is official and driven by facts
and actual events. It is backed by organizational procedure, and it is necessary to fulfill its
goals. On the other hand, the media/information is informal when it is basically unsocial or is
highly opinionated and subjective. The primary goal of this media is to preserve and establish
relationships. Moreover, since it is not defined by any channels, messaging moves a lot faster,
but it is without any paper trail or official documentation.
Anyone can be a creator of media and information, but here are the topmost people
involved in producing them.
Text Visual Audio Motio Manipulat Multim

Media Media Media n ive edia
Medi Media
a
Author Writer Painter Commenta Actor Ad Teacher
Contributor Photograph tor Emcee Director agency or s
Columnist er Graphic Disk Scriptwri marketing Student
Blogger Data Artist or jockey ter firm s
Encoder Lay-out designer (DJ) or Make-up Public Motivat
and Graphic Sculptor Radio Artist Relation ional or
Artist Editor Cartoonist Announcer Producti s (PR) public
Publisher Narrator on firm speaker
Voice-over design s
Music team Salespe
Artist Music ople
Musician and
Audio
Team
The information created by these producers are disseminated through the most
appropriate channel or medium either informally or formally. These channels are may be
in the form of web-based communication, emails, letters, social media, presentations,
conference calls, forums, face-to-face meetings, etc.
Learning Competency with Code

analyze how the different dimensions (*text information and media, *visual
information and media, *audio information and media, *motion information
and media, manipulative information and media, and multimedia information
and media) are formally and informally produced, organized, and
disseminated.
Activity 1: CLASSIFYING MEDIA

Directions: Categorize the media/information that are found in the pool box
according to their form. Write them inside the column where they belong. (20
points)
Painting Lecture Conversation Humor Audio Non-fiction
Documentary Propaganda PowerPoint Sculpture book Drama Photo
presentation Fiction Horror Charts
Podcast Billboard Music Suspense
Cartoon
Text Media Visual Audio Motion Manipulative Multimedia

Media Media Media Media
Activity 2: ANALYZING SITUATIONS

Directions: In this exercise, you are tasked to draw a happy face if the statement
conveys a positive attitude in using different media presentations. On the other hand,
draw a sad face if otherwise. (10 points)
1. It is alright to always keep the volume loud when listening to the radio so
that
everyone can have access to music.
2. The writer should do a thorough research on the topic to provide accurate

information.
3. Children’s book should use long, difficult words so that the child will learn
them at an early age.
4. Only professional photographers should take pictures so that the images will
look beautiful and sharp.
5. An artist should comply with the instructions of his client in terms of product
specification.
6. It is acceptable to download a copy of a movie from an unauthorized site if it
is only for personal use to save money.
7. It is acceptable to use a documentary as part of your presentation in class to
support your report in history.
8. Manipulating data to boost the sales of the company and prevent it from
closing is ok.
9. It is acceptable to hire the services of an advertising firm to improve the image

of a controversial person running for public office.
10. We should allow the audience to ask questions after our multimedia
presentation so that we can clarify any vague information for them.
Activity 3: THINKING CRITICALLY

Directions: Write True if the underlined concept is correct. If it is False, write the
correct concept on the blank to make the statement true.
______ 1. A data encoder oversees encoding the text into soft copy or MS Word
Document.
_______ 2. Manipulative media refers to the various forms of media and content that are
expressed using combination of several platforms, such as photos, videos, and
music.
_______ 3. With the use of hoax, people are deceived from the kind of information they get
from advertisements.
_______ 4. A publisher is one who writes personal opinions about the issues or topics that
interest him as well as shares his reflections, experiences, and activities through
blog entry.
_______ 5. Billboard refers to a large outdoor board containing text information and images
designs posted as a form of advertisement.
_______ 6. Through a lecture, the participants can acquire information about current events.
_______ 7. Text information catches attention of the audience because of its artistic
presence
_______ 8. A commentator has a similar role with a narrator because it provides the voice
in
motion picture or television commercial.
_______ 9. The Best Screenplay is given to a film with the best script or storyline.
_______ 10. A PR firm provides deals with clients who make products in need of
marketing
strategies to boost sales.
Activity 4: ASSESSING MEDIA VALUE
Directions: Evaluate the visual below by filling up the media and information design
framework worksheet. (30 points)
Component Guide Questions Answers

Target Audience Who is/are the intended
audience?
Sender/Author Who is the producer?

Purpose What is the purpose of
the visual?
Key Content What are the facts

relevant to this visual?
What message does it
want to convey?
Form/Style Did it make use of

appropriate design
elements and
principles? Was it
presented formal or
informal? How?
Medium/ Format Is this the best platform to

use? Why?
Activity 5: PRODUCING A VISUAL MEDIA
Directions: Use the information you have learned from the lesson in real life. With your
teacher’s guidance, perform a task based on the role assigned to you. (15 pts)
Goal Create an artistic oil poster painting that focuses on how influential
media and information technology to people in the
21st century.
Role You are a well-known visual artist.
Audience Your drawing will be displayed in the art gallery exhibit.
Situation The art curator invited you to participate in their exhibit. The
theme is about raising awareness on the power and influence of
visual information and media.
Performance Make an oil pastel poster on a ½ illustration board. It should show
your interpretation of the powerful influence of media and
information technology on people’s mindset. There
should be an appropriate title for the artwork.
Standards The best poster will be assessed based on the criteria and rubrics
shown below.
Reflection:
Directions: In the first column, answer the question with four new or interesting
information you have learned and give four practical applications where you can use the
information in the second column.
What new and interesting How can I use and apply this
information information?
have I learned?
1. 1.
2. 2. Prepared
by: 3. 3.
4. 4.
MARK CHRISTIAN S. BIEN
Subject Teacher

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ST. PETER BAPTIST COLLEGE FOUNDATION INC.

(Formerly St Peter Baptist Academy)

Name: ________________________________ Date: __________________________________

LEARNING ACTIVITY SHEET NO. 11

Background Information for Learners

Information communication can either be formal or informal. Formal information is when

Text Visual Audio Motio Manipulat Multim

Learning Competency with Code

Activity 1: CLASSIFYING MEDIA

Text Media Visual Audio Motion Manipulative Multimedia

Activity 2: ANALYZING SITUATIONS

2. The writer should do a thorough research on the topic to provide accurate

9. It is acceptable to hire the services of an advertising firm to improve the image

Activity 3: THINKING CRITICALLY

Component Guide Questions Answers

Sender/Author Who is the producer?

Key Content What are the facts

Form/Style Did it make use of

Medium/ Format Is this the best platform to

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