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    Important Questions MBA Third Semester

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    Important Questions MBA Third Semester

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    Important Questions MBA Third Semester

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    Praveen Vj

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    © All Rights Reserved
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    Important Questions MBA Third Semester.

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    Important Questions MBA Third Semester


    Marketing Management – RMB3M
    2 Marks

    1. What is marketing management?


    2. What is social media marketing?
    3. Define Marketing.
    4. What is sales forecasting?
    5. What is targeting?
    6. Marketing mix.
    7. Macro/Micro environment.
    8. E-Marketing
    9. Sales promotion
    10. Labeling
    11. Marketing research
    12. Consumer-to-Consumer (C2C) Marketing
    13. Discount
    14. Branding
    15. Packaging
    16. Business-to-consumer (B2C) marketing.
    17. Consumer Rights.
    18. Product Development
    19. Business – to – Business (B2B) marketing
    20. Penetrating price
    21. Advertising
    22. Skimming price.
    23. publicity
    24. Merchandising
    25. Sales force Contests.

    5 Marks and 10 Marks

    1. Describe the essentials of modern marketing concept. -Pg no 38


    2. What is marketing environment? Explain its main dimensions. -Pg no 53
    3. What is marketing process? What are the major processes involved in it? -Pg no 41
    4. Describe the characteristics of a good package. -Pg no 151
    5. Describe the various functions of the Labelling. -Pg no 153
    6. Explain the objectives of sales promotion
    https://packaging.si/en/znacilnosti-dobre-embalaze/
    https://www.slideshare.net/mailforyuva/advertising-sales-promotion-20952726
    7. Discuss the nature and importance of personal selling.
    https://www.slideshare.net/ToranVerma/nature-objectives-and-functions-of-personal-selling
    Important Questions MBA Third Semester.docx
    8. Explain the functions of a distribution channel -Pg no 198
    9. Discuss in detail about the functions of marketing. -Pg no 6
    10. Enumerate the various elements of marketing mix. -Pg no 19
    11. Explain about branding. -Pg no 143
    12. Explain about Packaging-Pg no 148
    13. Explain about Labelling, Kinds of Labelling. -Pg no 153
    14. Explain the stages in marketing management process. -Pg no 41
    15. Explain the stages in developing new product.
    https://www.slideshare.net/SundarShetty2/stages-of-new-product-development
    16. Distinguish between wholesaler and retailer-Pg no 38
    17. What is social media marketing and current trends? Explain -Pg no 36
    18. Bring out the need and types for advertising. -Pg no 178
    https://www.slideshare.net/Manisha_D_Vaghela13/importance-of-advertising-in-modern-marketing
    19. What are the competitive marketing strategies? Elucidate their role in marketing. -Pg no 38
    https://www.marketingtutor.net/what-is-competitive-strategy/
    20. Illustrate the process of new production development. -Pg no 158
    21. Explain in detail the training for sales force.
    https://www.slideshare.net/SyedAhmedHussain4/sales-force-management-presentation-1
    22. Describe the different steps involved in marketing research process.
    https://www.yourarticlelibrary.com/marketing/7-stages-or-steps-involved-in-marketing-research-
    process/27953
    23. Compare and contrast traditional marketing and modern marketing concepts.

    https://www.geeksforgeeks.org/difference-between-traditional-marketing-concept-and-modern-marketing-
    concept/#:~:text=Traditional%20Marketing%20concepts%20focuses%20on,on%20customer's%20needs%
    20and%20wants.

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