Lip by Ayush
Lip by Ayush
Lip by Ayush
Prepared By
Mr. Ayush Kumar Barik
Registration No: -220415140018
Semester - V
Batch – 2022-25
Under The Guidance and Supervision Of
School of Management
CENTURION UNIVERSITY OF TECHNOLOGY & MANAGEMENT
Bhubaneswar Campus, Dist. Khordha, 752050.
Certificate from External Guide Organization
Certificate from Internal Guide
CERTIFICATE
This is to Certify that the investigation described in this report titled “ Analyzing E-
Recruitment process of CUTM” has been carried out by Mr. Ayush Kumar Barik. During
the Long Internship Project. This study was done in the organization “Centurion University”
in partial fulfillment of the requirement for the degree of Bachelor of Commerce in (Banking
Campus. This work is the own work of the candidate, complete in all respects and is of
sufficiently high standard to warrant its submission to the said degree. The assistance and
Bhubaneswar Campus
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DECLARATION
This is to declare that the Project Report titled “Analyzing E-Recruitment process of
CUTM” is a Bonafide record which is submitted by Mr. Ayush Kumar Barik, a student of
Centurion University of Technology and Management, Bhubaneswar Campus,
bearing registration no 220415140018, as partial fulfillment of course. A Long Internship
Programme (LIP) in Semester V of B. Com (B.A) Program under the guidance of Dr.
Jyotirmayee Sahoo, Assistant Professor, School of Management. I confirm that this report
truly represents my work undertaken as a part of my Long Internship Programme (LIP). This
work is not a replication of work done previously by any other person. I also confirm that the
contents of the report and the views contained therein have been discussed and deliberated
with the faculty guide.
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ACKNOWLEDGEMENT
It is really a great pleasure to have the opportunity to describe the feeling of gratitude imprisoned in
the core of my heart to the "HR Department”. It conveys my sincere gratitude to "Prof. KVD
Prakash, Dean IIE & HRD (External Guide) for giving me the opportunity to prepare my project work
in Analyzing E-Recruitment process of CUTM. I express my sincere thanks to my guide " Mr.
Bijan Kumar Das, HR Executive, CUTM(Internal Guide) and staff members of the university who
have helped me a lot. I am thankful to my course coordinator for his guidance during the project
work,
opportunity to work on this report. I wish to express my sincere gratitude to my parents for supporting
me in every walk of life I would also extend my gratitude to all the people with whom I have worked
I am also thankful and indebted to my family members, friends and relatives for their kind
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TABLE OF
CONTENTS
1.1 Introduction 1
1.2 E-Recruitment 2
2.3 Objectives………. 13
2.5 Limitation……... 13
5
3.4 Tools for Analysis 15
4.2 Finding 37
5.1 Conclusion 39
5.2 Suggestion 40
References 41
Annexure 42
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EXECUTIVE SUMMARY
E-recruitment involves the integration and use of internet technology to enhance the
recruiters with the necessary tools and technology to streamline and cost-effectively
candidates.
This report focuses on the significance of e-recruitment concerning its impact on cost,
time, and the quality of recruitment processes in Indian organizations in the current
such systems.
KEYWORDS
● E-recruitment
● Job Board
● Internet portals
● Talent Pool
● Careers Portal
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CHAPTER – I
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1.1 Introduction
HR consultant aims to create a tailored HR model that caters to the unique needs of a
business while balancing the interests of the company and its workforce. An effective HR
consultant offers guidance on a wide array of issues, promoting productivity and unity within
the company.
HR consulting requires a diverse skill set. HR consultants may have backgrounds in areas
education. Some may hold specific HR credentials. This field serves companies of all sizes
and types. Start-ups often seek guidance in establishing HR policies that comply with
employment laws, while smaller companies may benefit from HR consultants in creating an
set up grievance mediation processes or assess and restructure their HR departments for
optimal performance.
Businesses can hire HR consulting firms or individual consultants for specific projects or to
enhance their overall HR functions. Consultants may tackle a particular issue and stay
engaged until it's resolved, or they might revamp the entire HR department, committing
The ultimate objective of HR consulting is to leave the client with a well-structured and
highly efficient HR department. This department will have clear guidelines and procedures
for addressing various HR issues, and all employees within the department will fully
understand their roles and responsibilities. When HR consulting successfully achieves these
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objectives, the consultant becomes obsolete as the company can competently manage its HR
matters.
1.2 E-Recruitment
Online recruitment is the process of utilizing the Internet to connect individuals with suitable
job opportunities. Typically, this involves posting job openings on job websites and corporate
sites. While this approach can generate a significant volume of responses, attracting a large
pool of potential candidates is just one aspect of online recruitment. The true advantage of
online recruitment becomes evident when recruiters streamline and optimize the hiring
process.
Online recruitment leverages the internet's capabilities not only to advertise job vacancies but
also to efficiently manage the entire recruitment process. It's not solely about attracting
applicants but also about effectively handling them. In this sense, it aims to simplify the
Specialized software providers like HR Portal can create application programs for recruiters
that save time, effort, and resources. These tools can automate various aspects of the
recruitment process, such as setting "killer questions" that only top candidates can answer
correctly, conducting profiling and scoring, administering psychometric tests, and performing
a. Cost-Effective
Promoting job opportunities on the internet is a far more economical choice compared to
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Furthermore, utilizing social media platforms like Facebook and Twitter can turn job
advertising into a nearly cost-free endeavor for businesses, particularly when linked to the
company's website, allowing candidates to access job descriptions, submit their resumes,
b. Effective Communication
Print advertisements in newspapers have constraints in terms of word limits and available
space, which may result in unclear messaging. In contrast, the internet provides ample space
with no word limitations, enabling the clear and unambiguous expression of all pertinent
information. Moreover, the automated application process can promptly offer feedback to
candidates who may not meet the qualifications or suitability for the position.
The internet's extensive global reach offers companies a distinct advantage in accessing a
more extensive pool of candidates, thereby enhancing the likelihood of finding the ideal
candidate. Candidates can also grant recruiters permission to maintain their CVs on record
and periodically update them. Consequently, recruiters have access to a more extensive talent
easier to compare and assess candidates objectively when creating shortlists. This approach
also generates an auditable data trail, aiding in meeting regulatory compliance requirements.
e. Accelerated Time-to-Hire
Automating recruitment tasks, such as promptly posting detailed job openings on the internet,
takes only a few minutes. Response times are immediate, and potential candidates can visit
the company's website, submit their CVs, and anticipate timely email responses. As
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previously mentioned, e-recruitment can automatically sift through unsuitable candidates,
yielding a shortlist in a matter of minutes rather than spending days reviewing hundreds of
CVs.
a. Efficiency in Saving Time: This method minimizes the time required for delivery and
communication, providing immediate and direct responses without delays. In the past,
traditional postal services were one-way communication, and fax was time-consuming.
While phones enabled two-way communication, they couldn't efficiently handle tasks like
b. Expanding the Search: In the age of globalization, it's crucial to have a reach that isn't
limited to a single location. Online advertising offers a global reach within seconds,
candidates.
magazines often have word limits, leading to potential misinterpretations. For instance, an
as a job for a computer-skilled receptionist. Online advertising doesn't have these word
limitations, allowing for more detailed and clear expressions of job profiles.
clarity, making it easier to find suitable candidate matches. The ability to link with other
websites attracts candidates, and when job profiles match their skills, they apply.
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g. Reducing Paperwork: Since data collection, filing, and administrative tasks are performed
electronically, online advertising reduces the need for paperwork and documentation.
rapid communication through blogs, podcasts, and vodcasts, making them valuable tools
traditional methods like emails and faxes, thanks to their electronic nature. Podcasts
involve the distribution of digital media files, while vodcasts are video podcasts.
b. Candidate Empowerment: In the past, employers held the upper hand in the hiring
process, especially in the resume screening phase, which wasn't always equitable. Time
have the liberty to choose their employers based not only on financial aspects but also on
c. Search Engine Advertising: Traditional print advertising is on the decline, primarily due
to the rising popularity of search engine ads. Pay-per-click advertising is not only
d. RSS Feeds: Job boards are increasingly adopting RSS feeds, with Google's Hot Jobs being
a notable example. Google enables job postings on Google Base, even for those without
their own websites. RSS feeds can be read using specialized software called an "RSS
reader." They are a family of web feed formats used to publish regularly updated content,
Centurion University of Technology and Management (CUTM) was established in 2005 with
the goal of providing quality education on a national and international level. It began by
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taking over the struggling Jagannath Institute for Technology and Management (JITM) in a
challenging tribal area of Odisha, which was affected by left-wing extremism. In August
2010, the institution was transformed into Centurion University of Technology and
Management through an act of the Odisha Legislative Assembly, becoming the first Multi-
The primary objective of CUTM is to shape lives and empower communities by creating
opportunities and wealth at the grassroots level. This is achieved through education, training,
financial services, and various projects in rural areas, particularly in southern Odisha and
northern coastal Andhra Pradesh. The university is committed to environmental and social
CUTM has evolved from the merger of institutions like the Jagannath Institute of Technology
and Management (JITM), Centurion School of Rural Enterprise Management (CSREM), and
an integral part of the university, offering ITI and Diploma education through Centurion
Industrial Training Centers (CITCs) at multiple locations in Odisha and Andhra Pradesh. The
Centurion group also operates Higher Secondary Science Colleges and Public Schools in
Odisha.
To bridge the gap between theory and practice, CUTM collaborates closely with its sister
organizations in the Gram Tarang Group, which are involved in social entrepreneurship
outreach activities. For instance, the Gram Tarang Employability Training Service Pvt. Ltd.
particularly school dropouts in rural Odisha. GTETS has trained over 21,000 students through
industry partnerships and has received recognition from FICCI and the United Nations.
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The Gram Tarang Inclusive Development Services (GTIDS) provides financial services to
underserved clients at the grassroots level in partnership with various banks. GTIDS operates
in multiple states and aims to expand its reach to 10,000 Gram Panchayats by 2012.
The Gram Tarang Self Help Cooperative (GTSHC) actively engages with local communities,
especially women Self Help Groups (SHGs) in rural Odisha, to source, produce, and market a
The Centurion Group of Institutions spans over 200 acres across nine locations in Odisha and
Andhra Pradesh, offering various educational programs. It has modern facilities, including
computer labs, NCVT-affiliated ITCs, workshops, and more. CUTM provides a wide range
provide employability training for underprivileged populations. Social justice and sustainable
Vision
Mission
segments of the population. Promotion of entrepreneurial culture and enterprise in the target
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areas. Facilitating improved market access to goods and financial services to the target
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CHAPTER – II
9
2.1 Review of Literature
Schreyer & McCarter (1998) defined e-recruitment as the process encompassing job
database containing both candidates and current employees. According to the existing
literature, terms like e-recruitment, online recruitment, cyber recruiting, or Internet recruiting
are interchangeable and all signify the structured acquisition of job-related information
According to Hogler (1998) and HR Portal (2003), they describe e-recruitment as the ability
for employers to electronically promote job openings, digitally scan and archive resumes,
harnessing the Internet's capabilities to align individuals with suitable job opportunities.
Vidot (2000) provided a definition for e-recruitment, stating that it involves leveraging the
Internet to draw in top-tier candidates, reaffirm a company's profile and brand, and simplify
Scholars and professionals acknowledge that the e-recruitment process is intricate, influenced
by organizational, legal, social, and political requirements and expectations (Courtis, 1994;
Hinton et al., 2000). It involves numerous stages, activities, and features (Barber, 1998;
Breaugh, 1992; Carlson, Connerley, and Mecham, 2002; Rynes, 1991). This complexity
has led to criticism of the simplicity of much e-recruitment research in comparison to the
real-world complexities (Rynes & Barber, 1990). This is especially relevant when
considering that the costs associated with recruitment can be estimated to be as high as one-
third of a new hire's annual salary (Spencer, 1984; Taylor et al., 1987).
One significant critique has centered around the endeavor of researchers and professionals to
portray participants, individuals, and organizations as entities that can be controlled and
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Gatewood et al. (1993) recognized that online recruitment is a multifaceted concept,
influenced by the decision-making process of job seekers as they navigate through the
choices of which jobs and organizations to consider for future employment. Consequently,
In Matthews' 2006 study regarding the recruitment of law students by the United States
Internal Revenue Service, it was revealed that advancing the commencement date of its
campus recruitment initiatives enabled the organization to more effectively and successfully
Connerley, Carlson, and Mecham's 2003 study, which investigated the presence of
disparities in the quality of applicant pools, tackled the research question by evaluating the
competitive outcomes of companies vying for recruits for comparable job roles. The findings
from the analysis indicate that the quality of applicants can significantly differ both within
According to Kumar and Pandya's findings in 2012, the integration and implementation of
a Human Resource Information System (HRIS) have been demonstrated to lead to substantial
reductions in both the administrative workload and the expenses associated with recruitment
activities. Furthermore, Kumar and Pandya (2012) assert that an HRIS diminishes the
In February 2011, Vinky Sharma from JBS, JIIT, discussed Smith's 1999 research on e-
recruitment, which aimed to conceptualize how the internet facilitates more precise targeting
of potential employees by employers. The author highlighted that even though smaller
companies might find the career web to be relatively expensive, it could still be a more cost-
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2.2 Need for the Study
Senior managers. A general analysis of how useful e-recruitment is for the appropriate
general HR recruitment process. The purpose of the study is to analyse the existing system
and to suggest suitable measures and recommendations for the improvement of the system.
2.3 Objectives
This study aims at assessing employees’ opinion on e-recruitment, to find out the
study measures the factors like Cost, time, deeper pool, efficient candidates.
2.5 Limitation
● This study aims at assessing employees’ opinion on e-recruitment, to find out the
● This study measures the factors like Cost, time, deeper pool, efficient candidates.
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CHAPTER – III
13
3.1 Research Methodology
endeavor. It outlines the steps and methods essential for gathering the data required to shape
or address a research issue. In this investigation, the chosen approach is the "descriptive
research" design.
Descriptive research is characterized by its conclusive nature. This implies that it collects
quantifiable data that can be employed for statistical analysis to draw inferences about the
which can restrict its capacity to offer distinctive insights. Its primary purpose is to uncover
and quantify the intensity of a specific group's opinions, attitudes, or behaviors concerning a
particular topic.
Justification
It is adopted to obtain the views, ideas and limiting factors faced by Recruiters
There are two sources of data. Primary data collection involves the utilization of surveys,
experiments, or direct observations. On the other hand, secondary data collection involves the
data.
Primary Data
Primary data is the term for information gathered or directly observed through firsthand
experiences. In the context of this study, the essential primary data was obtained by using a
standardized questionnaire.
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Secondary Data
Data that is publicly available or gathered from prior sources is categorized as secondary
data. The acquisition of secondary data for this study involved sourcing information from a
Census Method
Census and sampling, despite their shared objective of offering data and insights about a
considered, rendering it the most accurate approach. It is evident that data collection is
Justification
The data are collected from all the CUTM recruiters in the consultants. The total number of
Percentage
Analysis
condensing them into a standardized 0 to 100 range. Through the utilization of percentages,
data is transformed into a standard form with a base of 100, simplifying relative comparisons.
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CHAPTER – IV
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ANALYSIS AND INTERPRETATION
TABLE 4.1
INTERPRETATION
From Table 4.1, it is inferred that out of 30 respondents 30% of the respondents are male, 70
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CHART 4.1
No of Respondents
Male
Female
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TABLE 4.2
25-30 14 46.6
30-35 12 40
35-40 2 6.7
INTERPRETATION
From Table 4.2, it is inferred that out of 30 respondents 46.6% of the respondents are of age
25-30, 40 % of the respondents are 30-35, 6.7% of them are 30-35, and 6.7% of them
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CHART 4.2
No of Respondents
25-30
30-35
35-40
More than 40
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TABLE 4.3
U.G
P.G 22 73.3
Ph.D 8 26.7
INTERPRETATION
From Table 4.3 it is observed that 26.7% of the respondents has completed their Ph.D,
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CHART 4.3
No of Respondents
U.G
P.G
Ph.D
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TABLE 4.4
HR Executive 1 3.3
Admission 6 20
Faculty 8 26.7
Other 15 50
INTERPRETATION
From Table 4.4 it is observed that 3.3% of the respondents are Executive, 20% & 26.6%, are
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CHART 4.4
No of Respondents
HR Executive
Admission
Faculty
Other
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TABLE 4.5
Advertising 3 10
INTERPRETATION
From Table 4.5 it is found that 83.3 % of the candidates are sourced from Careers portals,
10% of the candidates are sourced from Advertising, 6.7% of the candidates sourced by
Employee referrals.
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CHART 4.5
No of Respondents
Careers Portal
Advertising
Job Ref.
All of the above
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TABLE 4.6
Yes 23 76.7
No 7 23.3
INTERPRETATION
It is found that 76.7% of the recruiters are saying yes, and the rest are saying no.
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CHART 4.6
No of Respondents
Yes
No
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TABLE 4.7
Agree 18 60
Neutral 7 23.3
Disagree 5 16.7
INTERPRETATION
From Table 4.7 it is found that 23.3% of the recruiters agreed and 60% and 16.7% of them
fairly agreed that e-recruitment is the cost saving activity for the organization.
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TABLE 4.7
CLASSIFICATION ON THE BASIS OF JOB PORTALS & SOCIAL NETWORK
MORE ACCESSIBLE
No of Respondents
Yes
No
INTERPRETATION
From Table 4.7 it is found that 100% of the recruiters strongly agreed that job portals and
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TABLE 4.8
CLASSIFICATION ON THE BASIS OF QUALIFIED CANDIDATE IN
COMPETITIVE MARKET
Strongly Agree 2 7
Agree 8 27
Neutral 14 46
Disagree 2 20
Strongly Disagree 0
Total 30 100
INTERPRETATION
From Table 4.8 it is found that 7% of the recruiter strongly agreed, 27% agreed and 46% of
them neutrally said the e-recruitment gives the quality candidate in the competitive market
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CHART 4.8
CLASSIFICATION ON THE BASIS OF QUALIFIED CANDIDATE IN
COMPETITIVE MARKET
No of Respondents
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
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TABLE 4.9
CLASSIFICATION ON THE BASIS OF IMPACT OF E-RECRUITMENT
Candidate& E'er 9 30
satisfaction
Total 30 100
INTERPRETATION
From table 4.9 it is found that 46.7% of the recruiters agreed that impact of e-recruitment are
No. Of successful candidates, Cost per hire, time taken to close position, Candidates and
employer satisfaction and 30% of the recruiter said that candidate and Employer satisfaction.
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CHART 4.9
CLASSIFICATION ON THE BASIS OF IMPACT OF E-RECRUITMENT
No of Respondents
34
TABLE 4.9
CLASSIFICATION ON THE BASIS OF KEY LIMITING FACTOR OF E-
RECRUITMENT
Cultural Approach 6 20
Lack of Knowledge
Total 30 100
INTERPRETATION
From Table 4.9 it is found that the Key limiting factor is CV overflow, 20% is due to cultural
approach, 10% said Commitment of senior management and 2% said that due to internet
usage.
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CHART 4.9
CLASSIFICATION ON THE BASIS OF KEY LIMITING FACTOR OF E-
RECRUITMENT
No of Respondents
Cultural approach
Lack of Knowledge
Internet Usage
CV over flow
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FINDINGS
● Out of 30 respondents 30% of the respondents are male, 70 % of the respondents are
female.
● Out of 30 respondents 46.6% of the respondents are of age 25-30, 40 % of the
respondents are 30-35, 6.7% of them are 30-35, and 6.7% of them belonged to above
40 years of age.
● 26.7% of the respondents has completed their Ph.D, 73.3% are post graduates.
● 3.3% of the respondents are Executive, 20% & 26.6%, are Admission and Faculty.
● 83.3 % of the candidates are sourced from Careers portals, 10% of the candidates are
● 76.7% of the recruiters are saying yes, and the rest are saying no.
● 23.3% of the recruiters agreed and 60% and 16.7% of them fairly agreed that e-
● 7% of the recruiter strongly agreed, 27% agreed and 46% of them neutrally said the e-
recruitment give the quality candidate in the competitive market and 20% disagreed
● 46.7% of the recruiters agreed that impact of e-recruitment are No. Of successful
candidates, Cost per hire, time taken to close position, Candidates and employer
satisfaction and 30% of the recruiter said that candidate and Employer
satisfaction.
● Key limiting factor are CV over flow, 20% is due to cultural approach, 10%
said Commitment of senior management and 2% said that due to internet usage.
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CHAPTER – V
38
CONCLUSION
.
The study was conducted to know the effectiveness of e-recruitment or online recruitment.
Specifically, the study aimed to determine the extent of recruitment done through the
electronic medium, to identify the services and operation of major job portals. This project
can go for further research on the perception of candidates.
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SUGGESTIONS
Based on the above findings the researcher recommends that:
⮚ Monthly analysis of this process be made like how genuine are the profile, how
many candidates have been placed.
⮚ Very secured online chat is advisable for the recruiters and the candidates for
handling enquiries.
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REFERENCES
● http://majidmehmood5.blogspot.in/2013/06/questionnaire.html
● http://www.slideshare.net/sandeepmudgal/e-recruitment-and-selection-process-of-
hal-infotech
● http://www.iese.edu/research/pdfs/DI-0439-E.pdf
● https://diuf.unifr.ch/main/is/sites/diuf.unifr.ch.main.is/files/documents/student-
projects/S-2014_Celine_Deillon_0.pdf
● http://www.researchersworld.com/vol3/issue3/vol3_issue3_2/Paper_05.pdf
● http://www.ijaiem.org/Volume3Issue11/IJAIEM-2014-11-07-17.pdf
● https://books.google.co.in/books?id=jVgGAQAAQBAJ&pg=PA401&lpg=PA401&d
q=Applicant+preferences+for+Web-
based+versus+traditional+job+postings&source=bl&ots=hHPRK6fuwz&sig=Pm4ze
Xe5V-
zmLWvXVQaW9WcSsIA&hl=en&sa=X&ved=0ahUKEwi0_6fypfnJAhUBkY4KHT
BWCLAQ6AEIRTAI#v=onepage&q=Applicant%20preferences%20for%20Web-
based%20versus%20traditional%20job%20postings&f=false
● http://www.jiit.ac.in/uploads/Synopsis%20-%20Vinky%20Sharma.pdf
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Annexure
42
43
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