11/05/2022 1 Exam Format • 4 questions from 6, 2 hours • CS348: at least one question from Section B
11/05/2022 2 2019: 1
11/05/2022 3 2019: 1 (a)
Rationality principle
Open and closed
loop behaviour
Lecture 1
11/05/2022 4 2019: 1 (b)
11/05/2022 5 2019: 1 (c)
1 s
2 3
ns
11/05/2022 6 2019: 1 (c)
1 s
2 3
ns
11/05/2022 7 2019: 1 (d) What are cognitive models good Predictions generated by cognitive modelling such as MHP, GOMS, etc. have generally been found not to match findings at..? from experimental studies of behaviour. The problem is that users often do not adopt methods What predicted byare theyespecially the models, bad atwhen ..?the behaviour being modelled grows in scale and complexity. Why ..?cognitive models may be useful for predicting and Hence, while comparing performance for small scale, isolated activities such What as selectingusability an object with issues are a mouse, they they do not scale up.
unable to address ..?
11/05/2022 8 2019: 1 (d)
11/05/2022 9 2019: 2
11/05/2022 10 2019: 2(a) How might assumptions about the application and its use context influence usability objectives?
1. people may be in a great hurry, other people
wanting to purchase; 2. people will want to buy correct ticket at right price; 3. rapid and error free selection of correct option; 4. does performance improve on subsequent purchases; 5. ..?
11/05/2022 11 2019: 2(b) Non-native English speakers will be confused by instructions, feedback, labels etc. in English.
Two options: 1. Retain use of text but provide a language selection 1. mechanism, ..? preferably using non-text signifiers such as 2. flags ..? of different countries.
11/05/2022 12 2019: 2(c) Design an experiment to compare the 2 UIs: 1. Recruit subjects ..? 2. Decide on measures ..? 3. Create a set of typical tasks 4. Experiment design ..? 5. ..? 6. Analyse data ..?
11/05/2022 13 2019: 3
11/05/2022 14 2019: 3(a) Surveys can be used for gathering users’ opinions about UI requirements. Strengths ..?
Weaknesses ..?
11/05/2022 15 2019: 3(a) Ethnography is study by observation of commonplace, everyday activities and ways in which people experience and make sense of, the world in which they live and work. Strengths ..?
Weaknesses ..?
11/05/2022 16 2019: 3(b) There are many possible answers to this question. Full marks will depend on clearly matching strengths of each method to the specifics of the task: • The kind of IT system the UI supports • The setting where the system is used • Timing of the task • Availability of resources to perform the task • Numbers of and access to participants, etc.
11/05/2022 17 2019: 4
11/05/2022 18 2019: 4(a) Flexibility: multiplicity of ways user and system exchange information.
More specific usability principle ..?
11/05/2022 19 2019: 4(b)
An affordance is ..? What usability principle is it relevant to ..? Examples ..?
11/05/2022 20 2019: 4(c) Usability principles ..?
Assumptions ..?
11/05/2022 21 2019: 4(c) Design: 1 mark each for basic features e.g.: • Show movie category • Show recommendations • Search, show results • Add to favourites list • Start download, pause download, cancel download • Show download history, download progress, download charge • Back button.
11/05/2022 22 2019: 5
11/05/2022 23 2019: 5(a)
1. A disruptive technology is an innovation that
creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leading firms, products and alliances. 2. A disruptive technology is an innovation that creates “Significant societal impact”.
11/05/2022 24 2019: 5(b) Companies mentioned in lectures that exploit the Internet include: Amazon, AirBnB, Uber, NetFlix, Facebook. Answers should describe: • What specific technologies are used by the firm. • How these technologies enable the firm to gain a competitive advantage.
11/05/2022 25 2019: 5(c) Uber: Uber: • Licence to operate has been withdrawn in some cities. • Courts rule Uber is a transport company so is bound by regulations. AirBnB: AirBnB: • Some cities have placed limits on the number of nights an AirBnB host can offer per year. • Other cities have banned AirBnB altogether. Amazon:
11/05/2022 26 2010: 6
11/05/2022 27 2019: 6(a)
Lecture 19
11/05/2022 28 2019: 6(b) A good A good answer answer will will mention: mention: • Progressive atomisation of work to smaller, generally less skilled, micro-tasks coordinated by computers. • Move to “on-demand” resourcing where employment lasts minutes and workers shift from task to task and employer to employer. • Global digital markets that match human resource to tasks ranging from micro tasks to large scale projects. • Development of new labour market practices that offer opportunities for flexibility and access to work.
11/05/2022 29 2019: 6(c) •• Government Government shouldshould incentivise incentivise development of new approaches to the auditing of datasets used in AI and development of new approaches to the encourage greater diversity in the training and auditing recruitmentofofdatasets used AI specialists. in AI andto ensure Justification: encourage that use of AI greater diversity inprejudice does not inadvertently the training treatment and of particular recruitment ofgroups in society. AI specialists. Justification ..? • Government investment in skills and training. Justification ..? 11/05/2022 30
