Project Report

2024

BAMS Public School Srinagar

Bhat Bushra Ashraf Tel: +91 7006391718
Aamina Mushtaq connect.bamspublicschool@gmail.com
Shumila Dawood www.bamspublicschool.com
Muskaan Hassan Nawakadal Srinagar-190002 J&K
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A
Project Report
On
A Successful Business Venture
AT

Submitted by
❖ Bhat Bushra Ashraf (BBA) R.NO. 221005
❖ Aamina Mushtaq (BBA) R.NO. 221009
❖ Shumila Dawood (BBA) R.NO. 221016
❖ Muskaan Hassan (BBA) R.NO. 221690
Project Submitted for the Award of the Degree of
Bachelors of Business Administration

2024-2025
Government Women’s Degree College
Nawakadal Srinagar
University of Kashmir
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TABLE OF CONTENTS
Acknowledgement __________________________________________________ 5
Executive summary _________________________________________________ 6
Introduction______________________________________________________ 7
Name of the Business _______________________________________________________ 7
Nature of the Business ______________________________________________________ 7
Industry________________________________________________________________ 7

1. Business Model of BAMS Public School Srinagar ___________________ 8

2. Location of the Business ______________________________________ 9
3. Registration Process; ________________________________________ 10
4. Domain name and website ____________________________________ 11
5. Business Origins ___________________________________________ 12
6. Competitive Advantage ______________________________________ 13
7. Value Proposition ___________________________________________ 16
8. Customer segments _________________________________________ 17
Key Resources __________________________________________________________ 17
Key Activities ___________________________________________________________ 17
Key Market Trends _______________________________________________________ 18
Cost Structure __________________________________________________________ 18
Marketing Strategy _______________________________________________________ 19
Operational Plan ________________________________________________________ 19
Financial summary _______________________________________________________ 20
Business Objectives ______________________________________________________ 21

Short-term Objectives___________________________________________________ 21
Medium-term Objectives ________________________________________________ 22
Long-term Objectives ___________________________________________________ 22

9. SWOT Analysis ____________________________________________ 23

Strengths ____________________________________________________________ 23
Weakness ____________________________________________________________ 24
Opportunities _________________________________________________________ 24
Threats ______________________________________________________________ 24

10. STP ____________________________________________________ 25

Segmentation ___________________________________________________________ 25
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Targeting ______________________________________________________________ 26
Positioning _____________________________________________________________ 26

NDEPENDENT AUDITOR’S REPORT ______________________________ 27

Auditor’s Report _________________________________________________________ 27
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ACKNOWLEDGEMENT

********************************
We, the undersigned, would like to express our heartfelt gratitude and
appreciation to everyone who supported us in the successful completion of our
project at BAMS Public School.
First and foremost, we extend our sincere thanks to our teacher, Mr. Mudasir,
whose continuous guidance, encouragement, and valuable insights made this
project possible. His expertise and dedication to our learning were crucial
throughout the process.
We would also like to acknowledge the support of our peers, the staff, and our
families, whose contributions were instrumental in completing this project.
Finally, we are grateful for the opportunity to work on this project and
enhance our skills, knowledge, and understanding.

**********With deep appreciation, **********

❖ Bushra,
❖ Aamina,
❖ Shumila
❖ Muskaan
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EXECUTIVE SUMMARY

We are BAMS Public School, an upcoming institution committed to

addressing the rising cost of education while ensuring that quality remains a
top priority. Located in Nawakadal, Srinagar, Jammu and Kashmir, our
school is designed to serve the local community by providing accessible,
affordable education without compromising on excellence. Our mission is to
create an inclusive environment where every child, regardless of background,
has the opportunity to succeed and thrive academically.

At BAMS Public School, we understand the concerns of quality-conscious

parents who seek a well-rounded education for their children. Our dedicated
team of 50 educators and staff is focused on delivering a comprehensive
curriculum that balances academic rigor with the development of critical
thinking, creativity, and emotional intelligence. We offer a range of
educational programs tailored to meet the needs of diverse learners, including
interactive learning tools, modern teaching methodologies, and hands-on
learning experiences.
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INTRODUCTION

Name of the Business

BAMS Public School Nawakadal Srinagar
Products/Services: K-12 education with a focus on high-quality affordable schooling

Nature of the Business

BAMS Public School is a private educational Institution in
Srinagar, focused on providing affordable, quality education. We
offer a well-rounded curriculum that combines academic rigor with
creativity and emotional development, ensuring every child has the
opportunity to succeed.

Industry
Industry Equals to Education.
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1. BUSINESS MODEL OF BAMS PUBLIC

SCHOOL SRINAGAR
Starting a school that focuses on high-quality, affordable education in Tier 1
cities is a noble and potentially profitable venture. Below is a structured
business model for this initiative.
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2. LOCATION OF THE BUSINESS

Location of the Business;

Figure 1: Map of BAMS Pubic School Located

This school is located in Kani Mazar Nawakadal Srinagar.

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3. REGISTRATION PROCESS;
Here’s a brief outline of the registration process for BAMS Public School:

❖ Vision; Within 10 years, achieve national recognition for our

innovative approach to education and Local commitment to shaping
the future of the youth.
❖ Affiliation – JKBOSE
❖ Acquire Land & Building – Secure land, meet structural, safety
guidelines under SMC.
❖ Get NOC – Obtained a No Objection Certificate from the Jammu and
Kashmir Education Department.
❖ Develop Facilities – Constructing essential infrastructure and focus
on community-oriented facilities.
❖ Hire Staff – Recruiting qualified teachers and a principal as per
board standards.
❖ Apply for Affiliation – Submitted a detailed application to the chosen
board.
❖ Secure Safety Certificates – Obtained Fire Safety and Sanitation
Certificates from SMC.
❖ Prepare Documentation – Completed all statutory paperwork.
❖ – we are open for admissions, promoting affordable quality
education.
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4. DOMAIN NAME AND WEBSITE

Domain name; BAMS PUBLIC SCHOOL.
Website; www.bamspublicschool.com
3 year domain hosting plan
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5. BUSINESS ORIGINS
Vision: To provide high-quality, affordable education that empowers
students from all backgrounds to excel academically and personally.
Origin: Identified the need for accessible, quality education in Tier 1
cities, where costs are high and quality is often lacking.
Affordable Excellence: World-class education at a fraction of
traditional private school costs, ensuring accessibility for all
families.
Modern Teaching Methods: Focus on project-based learning, flipped
classrooms, and inquiry-based instruction to foster creativity and
critical thinking.
Interactive Learning Tools: Equipped with digital platforms,
interactive boards, and multimedia resources to enhance
engagement and learning.
Holistic Development: Emphasis on sports, arts, extracurricular
activities, and social-emotional learning to nurture well-rounded
individuals.
Qualified Educators: Continuously trained teachers using modern
educational practices to provide the best learning experience.
Community Engagement: Active involvement of parents and local
community in the educational process through regular
communication and support.
Financial Accessibility: Offering scholarships and flexible payment
plans to ensure education is affordable for all students.
Technology Integration: Using digital learning tools and virtual
classrooms to prepare students for the digital world.
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6. COMPETITIVE ADVANTAGE
BAMS Public School differentiates itself in the education sector through a
unique combination of affordability, quality, community engagement, and
innovation. This competitive advantage is structured to address the needs
of middle-income families in Tier 1 cities, especially in Srinagar, where
accessible, high-quality education is limited. The following elements
define our competitive edge:

1. Affordable, High-Quality Education

• Cost-Effective Tuition: BAMS Public School provides a

comprehensive curriculum at a fraction of the cost of comparable
private institutions. By reducing financial barriers, we ensure that
families seeking quality education do not have to compromise due
to high fees.
• Flexible Payment Plans and Scholarships: To further support
financial accessibility, we offer scholarships and flexible payment
options. These initiatives help attract a diverse student population
and position us as an inclusive educational choice for all families, not
just those with higher incomes.

2. Innovative Curriculum and Teaching Methods

• Modern Pedagogy: Our teaching approach includes project-based

learning, flipped classrooms, and inquiry-based instruction. These
methods foster critical thinking, creativity, and problem-solving
skills, creating a dynamic and engaging learning environment that
keeps students actively involved in their education.
• Interactive Learning Tools: Equipped with digital platforms,
interactive whiteboards, and multimedia resources, our classrooms
use technology to enhance student learning. This modernized
teaching model caters to different learning styles and better
prepares students for a technology-driven world.
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3. Holistic Development Focus

• Balanced Curriculum: Beyond academics, our programs emphasize

sports, arts, extracurricular activities, and social-emotional learning.
By nurturing the whole child, we provide an education that builds
resilience, self-confidence, and interpersonal skills, producing well-
rounded individuals.
• Community Engagement Programs: BAMS Public School actively
involves parents and the local community in the educational process
through events, workshops, and regular communication channels.
This strengthens school-community ties and provides additional
support for students' growth.

4. Experienced and Dedicated Staff

• Qualified Educators with Ongoing Training: We hire highly qualified

teachers dedicated to continuous improvement and professional
development. By investing in regular teacher training and
performance reviews, we ensure that our educators are equipped
with the latest teaching techniques and best practices.
• Student-Centered Support Staff: Our administrative and support
teams are trained to assist students and parents promptly and
efficiently. This supportive environment helps us create a strong
rapport with families and reinforces our commitment to quality
service.

5. Strategic Location and Facility Standards

• Accessible Location: Situated in the heart of Srinagar, our campus is

easily accessible to local families, reducing the transportation
burden. The location further supports our focus on community
involvement.
• State-of-the-Art Facilities: Our campus includes modern classrooms,
well-equipped science and computer labs, sports areas, and arts
spaces that cater to various student interests. These facilities
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enhance the student experience and set us apart from other schools
lacking in comprehensive resources.

6. Community Outreach and Partnership Programs

• Strong Local Network: We partner with local businesses and

organizations to create scholarship opportunities and support
school events. This not only builds community goodwill but also
provides additional financial support for students in need.
• Parent and Student Engagement: By organizing regular parent-
teacher meetings, student exhibitions, and open houses, we foster
strong relationships with parents, creating an environment of
shared responsibility and trust.

7. Technology Integration

• Digital Learning Platforms: BAMS Public School utilizes online

platforms that allow students to access learning materials,
assignments, and feedback outside school hours. This supports
blended learning and helps students and parents stay engaged with
the curriculum.
• Virtual Classrooms for Remote Learning: Prepared for situations
requiring remote or hybrid learning, we have invested in virtual
classroom technology. This adaptability enhances our resilience and
shows our commitment to continuous education, even in
challenging times.

Together, these elements position BAMS Public School as a forward-

thinking, accessible educational institution that values both academic
excellence and community engagement. We are confident that our focus
on affordability, quality, and modern teaching methods will allow us to
continue making a positive impact in the education sector, grow our
student base, and strengthen our presence in Srinagar and beyond.
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7. VALUE PROPOSITION
Unique Value: BAMS public school offers a robust, high-quality
education that is affordable for middle-income families. The
curriculum is innovative, focusing on both academic excellence and
holistic development.
Problem Solved: Addresses the high cost of education in Tier 1 cities
while significantly improving educational quality.
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8. CUSTOMER SEGMENTS
Target Customers: Middle-income families in Tier 1 cities seeking
quality education for their children.
Key Characteristics: Families that value education but are cost-
sensitive. Children aged 5-18 (K-12). Channels
Online: School website, social media platforms (Facebook,
Instagram, LinkedIn), educational portals.
Offline: Local community outreach, partnerships with local
businesses, school fairs.

Customer Relationships
Engagement: Regular parent-teacher meetings, student progress
reports, and interactive school events.
Support: Dedicated support staff for addressing parent and student
concerns.
Retention: Scholarships, merit-based rewards, loyalty discounts for
long-term enrolment.

Key Resources
Physical: School buildings, classrooms, sports facilities.
Intellectual: Curriculum design, teaching methodologies, brand.
Human: Qualified teachers, administrative staff, support staff.
Financial: Initial capital investment, operational budget.

Key Activities
Educational Delivery: Teaching, curriculum development, student
assessments.
Quality Assurance: Regular teacher training, curriculum updates,
performance reviews.
Marketing: Digital marketing campaigns, community engagement,
school tours.
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Administration: Enrollment processes, financial management,

compliance with educational standards.

Key Market Trends

Rising demand for affordable education options
Increasing focus on quality education programs
Growing interest in interactive learning tools and modern teaching
methods.
Emphasis on community engagement and outreach programs in the
education sector.
Shift towards more inclusive and diverse educational environments
Revenue Streams.
Primary source of income. Structured to be affordable but sufficient
to cover costs and generate profit.
Admission Fees: One-time fee for new students.
After-School Programs: Additional revenue from extracurricular
activities, tutoring, and enrichment programs.
Events and Workshops: Income from special events, workshops, and
summer camps.
Partnerships and Sponsorships: Collaborations with educational
product companies, publishers, and local businesses.
Merchandise and School Supplies: Selling uniforms, books, and school
supplies.

Cost Structure
Staff Salaries: Competitive pay for teachers and administrative staff.
Facilities: Rent, utilities, maintenance, and security of school
premises.
Teaching Materials and Equipment: Books, lab equipment, technology,
and classroom supplies.
Marketing and Promotions: Advertising, community outreach, and
branding efforts.
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Administrative Costs: Office supplies, software, and other operational

expenses.
Extracurricular Activities: Sports equipment, arts supplies, and
external coaching fees

Marketing Strategy
Brand Positioning: Market Brookfield as a school that balances
affordability with high standards of education and holistic
development.

Channels:
Digital Marketing: Social media campaigns, a well-designed website,
SEO, and online advertisements.
Community Engagement: Participating in local events, hosting open
houses, and forming parent-teacher associations.
Partnerships: Collaborating with local businesses, educational
product companies, and community centers.
Word of Mouth: Encouraging satisfied parents to refer others
through referral programs and testimonials.
Promotions: Early bird discounts for early admissions. Scholarships
and financial aid for deserving students.
Special offers on after-school programs and activities.

Operational Plan
Location: Lease or purchase property in a strategic location in a Tier
1 city, considering accessibility, safety, and space requirements.
Infrastructure:
Classrooms: Modern, well-equipped, and conducive to learning.
Facilities: Library, science labs, computer labs, sports facilities, and
arts and music rooms.
Safety: Security measures, first aid facilities, and emergency
protocols.
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Staffing/ HRM Capacity;

We require 40 Personnel for our school which includes both staff
and non-staff.
Hire qualified and experienced teachers.
Adequate administrative and support staff.
Continuous professional development and training for staff.

Curriculum:
Develop a balanced curriculum focusing on academics,
extracurricular activities, and life skills.
Regular assessment and feedback mechanisms to ensure continuous
improvement.

Financial summary
With an expected revenue
of 6 Crore, we are poised
for success in the
education market. Our
focus on quality education
programs and interactive
learning tools will drive
growth and ensure
sustainability in the long
run. By staying true to our
mission of providing
affordable education
without compromising on
quality, we are confident
that BAMS Public School
will become a trusted
institution in Srinagar,
Jammu and Kashmir.
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Business Objectives

Short-term Objectives
Within 1 year, increase student enrollment by 20% through targeted
marketing campaigns and community outreach efforts.
Within 2 years, establish partnerships with local businesses to
sponsor scholarship opportunities for deserving students,
increasing accessibility to quality education.
Within 2 years, implement a feedback system to continuously
improve our interactive learning tools based on student and teacher
input.
Within 2 years, host educational workshops and seminars for
parents and teachers to showcase the benefits of our modern
teaching methods.
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Medium-term Objectives
Within 3 years, expand our school infrastructure to accommodate a
larger student population, ensuring quality education remains
accessible to all.
Within 4 years, introduce specialized education programs in STEM
fields to cater to the growing demand for modern and practical
learning opportunities.
Within 4 years, establish a mentorship program with industry
professionals to provide real-world experience and guidance to
students.
Within 5 years, launch online learning platforms to reach a wider
audience and enhance the overall learning experience for students.

Long-term Objectives
Within 6 years, become a renowned educational institution known
for bridging the gap between affordability and quality education in
Srinagar, Jammu and Kashmir.
Within 7 years, open satellite campuses in neighboring regions to
expand our reach and impact on the education sector.
Within 8 years, collaborate with government agencies to implement
educational reforms and advocate for inclusive and diverse learning
environments.
Within 10 years, achieve national recognition for our innovative
approach to education and Local commitment to shaping the future
of the youth.
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9. SWOT ANALYSIS

Strengths
Our focus on affordability while maintaining high standards of
education sets us apart from competitors, attracting budget-
conscious families seeking quality education.
Our interactive learning tools and modern teaching methods
enhance student engagement and learning outcomes, providing a
unique and effective educational experience.
Our community outreach programs foster strong relationships with
the local community, creating a positive reputation and increasing
brand loyalty.
Our scholarship opportunities make quality education accessible to
deserving students, promoting inclusivity and diversity within our
student body.
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Our dedicated team is committed to innovation and excellence,

ensuring the continuous improvement of our educational programs
and services.

Weakness
Our business faces competition from established schools, but we will
differentiate ourselves through our unique value proposition of
affordability and quality education.
We may struggle to attract high-income families initially, but by
showcasing the value and impact of our programs, we can gradually
expand our target market.

Opportunities
Expanding our reach to neighboring regions and cities can help us
tap into new markets and increase our student enrollment.
Collaborating with local businesses and organizations for
sponsorships and partnerships can provide additional resources
and support for our educational initiatives.
Utilizing digital marketing strategies and online platforms can
enhance our visibility and attract a wider audience of potential
students and parents.
Introducing new educational programs or extracurricular activities
can cater to diverse learning needs and interests, further enriching
the student experience.

Threats
External economic factors such as fluctuations in the education
sector or changes in government policies may impact our financial
stability, but we will maintain a flexible budget and financial
planning to mitigate risks.
Emerging competitors or new entrants in the education industry
could pose a threat, but by continuously innovating and adapting to
market trends, we can stay ahead of the competition.
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10. STP
Segmentation

Local community members: This segment consists of individuals from

the local community in Srinagar, Jammu and Kashmir, with medium-
income levels. Their primary need is to have access to quality
education for their children without breaking the bank. They are
looking for affordable options that do not compromise on the
standard of education.
Quality-conscious Parents: These parents are highly focused on
ensuring that their children receive the best education possible.
They are willing to invest in programs that prioritize quality and
excellence in education. Their medium-income levels allow them to
consider options that offer superior educational standards.
Affordable Education Seekers: This segment is comprised of
individuals who are actively seeking affordable education options
for themselves or their children. They value quality education but
are constrained by their medium-income levels. They are looking for
solutions that provide a balance between affordability and
educational excellence.
Working Parents: This segment includes busy working parents who
are looking for educational programs that offer flexibility and
convenience. They require options that cater to their hectic
schedules and provide support for their children's educational
needs.
Technology Enthusiasts: These individuals are interested in
innovative teaching methods and interactive learning tools. They
seek educational programs that incorporate modern technology and
digital resources to enhance the learning experience for their
children.
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Targeting

Our primary target segments are the Local community members,

Quality-conscious Parents, and Affordable Education Seekers. We
have chosen to focus on these segments because they represent
individuals who value quality education but are also mindful of their
medium-income levels. By catering to their specific needs for
affordable yet high-quality education, we can establish a strong
connection with these target segments and build long-term
relationships based on trust and value.

Positioning

At BAMS public school, we position ourselves as a provider of quality

education programs that are accessible and affordable to our target
segments of Local community members, Quality-conscious Parents,
and Affordable Education Seekers with medium-income levels. We
differentiate ourselves by offering scholarship opportunities,
interactive learning tools, modern teaching methods, and
community outreach programs that cater to the diverse needs of our
customers. By emphasizing our commitment to excellence and
affordability, we aim to become the preferred choice for families
seeking a balance between quality education and reasonable pricing
in Srinagar, Jammu and Kashmir.

THANKYOU,
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NDEPENDENT AUDITOR’S REPORT

Auditor’s Report

• Unqualified Opinion
• Qualified Opinion Report
• Adverse Opinion Report
• Disclaimer of Opinion Report
• Auditor’s Report on Internal Controls of Public Companies
• Going Concern