Stopics Reflection 2 Sudario

ADAMSON UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION

MANAGEMENT AND MARKETING DEPARTMENT
SPECIAL TOPICS IN MARKETING MANAGEMENT

SEMINAR REFLECTION 2
First Semester, S.Y. 2023-2024
Submitted by:
Sudario, James Lorenz P.
Submitted To:
DR. AMY C. DARAWAY
Professor
November 2023
Group 6 - Al-Powered Paradigm: Transforming Marketing with Artificial
Intelligence and Machine Learning
Speaker: Mr. Kristoff Mari Alix
1. What are your learnings from the seminar particularly those related to the
marketing field?
In delving into this topic, I've gained valuable insights, particularly the convergence
of technology and marketing has ushered in a new era of innovation and efficiency.
AI and ML have emerged as formidable tools, capable of analyzing vast amounts of
data with unprecedented speed and accuracy. This capability enables marketers to
gain profound insights into consumer behavior, preferences, and trends. The days of
generalized, one-size-fits-all marketing strategies are giving way to
hyper-personalization.
2. In connection with the topic discussed, how do you see the future of
marketing:
- As profession
- As the pillar of the business
As a future marketer, this foresight empowers marketers to proactively adjust

strategies, optimizing campaigns for maximum impact. As AI technology advances,
it is vital for marketers to continually update their skills and knowledge. Embracing
this AI-powered paradigm presents an opportunity not only to enhance efficiency
but also to revolutionize the way we connect with and understand our audience in
the digital age. Staying abreast of the latest AI applications and trends is essential to
maximizing its potential in marketing endeavors.
As pillars of the business, AI-driven algorithms excel in predictive analysis, allowing

businesses to anticipate customer needs and behavior patterns. By leveraging AI,
businesses can deliver tailored content and experiences that resonate with individual
consumers, fostering stronger connections and higher conversion rates.
The ability to make data-informed decisions in real time is a game-changer, enabling
businesses to stay agile in an ever-changing market landscape. The infusion of AI
and ML into marketing strategies marks a paradigm shift in how businesses engage
with their audience. It unlocks a world of possibilities in personalization, predictive
analysis, and automation. However, it also demands a thoughtful and ethical
approach to ensure that the benefits are harnessed responsibly.
Group 7 - Special Topics in Marketing & Ethical Issues in Marketing
Speaker: Mr. Patrick Axle
marketing field?
The seminar on Special Topics in Marketing and Ethical Issues in Marketing

emphasizes the evolving nature of marketing, emphasizing ethical considerations. It
emphasizes the importance of sustainability, corporate social responsibility, and
consumer privacy in modern marketing, emphasizing the impact of marketing
decisions on society, the environment, and individual privacy.
2. In connection with the topic discussed, how do you see the future of marketing:
- As profession
- As a pillar of the business
As for our profession, the future of marketing will be significantly influenced by

digital marketing, which has become a dominant force. This will require a more
robust integration of digital strategies to reach target audiences. The distinction
between marketing and sales will blur, enhancing the customer journey. The
emphasis on content creation will also be increased, focusing on high-quality,
engaging, and personalized content to resonate with diverse audiences. This
evolution will shape the future of marketing.
As a pillar of the business, Digital marketing is a crucial pillar of business, enabling

global engagement and relationship-building. It blurs the line between marketing
and sales, emphasizing value over traditional tactics. The shift from
quantity-focused to quality-centric strategies emphasizes creating engaging content
that resonates with the audience, fostering authenticity and trust. This shift is
expected to continue shaping the future of marketing as a critical pillar.
Group 8 - Marketech: Bridging the Human-Digital Gap.
Speaker: Ms. Trixia Maye Bidayan
marketing field?
My learnings on this topic are that in the fast-evolving landscape of modern

marketing, the emergence of Marketech represents a pivotal shift in how businesses
connect with their audience. One of the most striking aspects of Marketech is its
capacity to humanize technology. In an era where digital interactions often
dominate, maintaining a human touch is paramount. Marketech endeavors to infuse
technology with empathy, authenticity, and a deep understanding of human
behavior. It seeks to create experiences that resonate on a personal level,
transcending the coldness often associated with purely digital engagements.
Marketech recognizes that consumer preferences are constantly evolving. It
acknowledges that the modern consumer is discerning, well-informed, and values
experiences that are tailored to their unique needs.
marketing:
- As profession
As a marketer, Marketech represents a transformative force in modern marketing,

heralding a new era of human-centric, technology-enhanced interactions. By
infusing technology with empathy and personalization, Marketech bridges the gap
between the digital and human experience. It challenges marketers to transcend
traditional boundaries and embrace a more dynamic, integrated approach.
As we navigate this evolving landscape, the ability to effectively implement
Marketech strategies will be instrumental in creating meaningful, enduring
connections with our audience in the digital age.
As a pillar of the business, through the utilization of data-driven insights, businesses

can craft highly personalized marketing strategies that resonate with individual
consumers. This level of customization not only enhances customer satisfaction but
also drives higher levels of engagement and loyalty. The rapid pace of technological
advancement demands continuous learning and adaptation. It necessitates a
commitment to staying abreast of emerging trends and platforms
Group 9 - Digital marketing trends: Navigating the future
Speaker: Mr. Fernando Jr Moreno Academia
marketing field?
The seminar on Digital Marketing Trends in 2024 and Beyond highlighted the rapid
transformation of the digital marketing landscape, emphasizing the importance of
immersive experiences and cutting-edge technologies like augmented reality, voice
search, and interactive content. It highlighted the need for marketers to stay ahead of
these trends and develop effective strategies, as the future of digital marketing will
be characterized by innovation and adaptability.
marketing:
- As profession
As a marketer, the future of marketing will be characterized by agility and

adaptability, as marketers must stay updated with new digital trends and
technologies. Continuous learning and flexibility are crucial for this profession.
Marketers must explore new avenues like augmented reality, voice search, and
interactive content. To effectively engage with consumers, marketing professionals
must embrace innovation and harness emerging technologies.
As a pillar of the business, it highlighted the need for marketing to implement

innovative strategies like augmented reality, voice search, and interactive content.
Marketing will drive adaptability, ensuring businesses remain competitive and
relevant in a digitally-driven world, delivering immersive experiences that engage
customers.
Group 10 - Digital Marketing: Tracking Brand Efficacy and Marketing Efficiency
Speaker Mr. Jerry C. Cocabo Yao
marketing field?
The seminar on Digital Marketing: Tracking Brand Efficacy and Marketing Efficiency
highlighted the importance of using advanced tracking tools to measure brand
efficacy and marketing efficiency. The impact of digital campaigns on brand
perception and customer engagement is now more precise and data-driven.
Real-time analytics and comprehensive tracking metrics are crucial for marketers to
make informed decisions, optimize strategies, and maximize efficiency. The seminar
underscored the evolving role of data in shaping successful digital marketing
campaigns and the need for technology for robust measurement and analysis.
marketing:
- As profession
The future of marketing will rely on advanced tracking tools and analytics to
accurately measure the impact of digital campaigns. This requires a thorough
integration of technology and data literacy. Marketers will need to navigate real-time
analytics and precise tracking metrics. As strategic decision-makers, they will guide
businesses towards efficient digital marketing strategies. The future marketing
professional will be a master of both creativity and analytics, blending marketing's
art and science to drive success in the digital age.
Marketing is set to become a data-driven and influential business pillar, focusing on

advanced tracking tools and real-time analytics. It will contribute to brand efficacy
through digital campaigns and contribute to business efficiency and success.
Marketing will integrate data-driven insights, guiding the organization's strategic
direction, resource allocation, operational efficiency, and growth trajectory. It will go
beyond its traditional promotional role and become a critical pillar in the future.
Group 11 - Marketing Story Untold: Brand Management Discoveries
Speaker:
marketing field?
The seminar highlighted the transformative power of storytelling in brand

management, emphasizing its ability to create a compelling and authentic bond
between a brand and its audience. It stressed the importance of crafting unique,
memorable stories that define the brand's identity, rather than just product features.
The seminar also highlighted the potential of untold stories in the digital age to
establish long-term customer connections, highlighting the importance of
storytelling in brand management.
marketing:
- As profession
Marketing as a profession appears to be heading in the direction of a more

narrative-driven and emotionally resonant approach. Understanding that telling
compelling and authentic stories is essential for effective brand management
positions marketers as storytellers. Marketing professionals will be tasked in the
future with not only promoting products or services but also with crafting narratives
that capture the essence of a brand. This shift represents a more human-centric
approach to marketing, recognizing that consumers connect on a deeper level with
stories. In an increasingly story-driven marketplace, the future marketing
professional will be a brand custodian, weaving narratives that transcend traditional
marketing boundaries, fostering genuine connections and brand loyalty.
Marketing's future role as a business pillar will be more nuanced and emotionally
resonant. Effective brand management requires crafting compelling narratives and
positioning marketing as a storyteller within the organizational framework. This
shift towards a more human-centric approach will foster genuine connections with
consumers through untold stories, contributing to brand authenticity and long-term
success. This narrative-centric approach places marketing at the heart of shaping
brand identity and cultivating long-term relationships, making it an essential pillar
in the future.

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ADAMSON UNIVERSITY

COLLEGE OF BUSINESS ADMINISTRATION

SPECIAL TOPICS IN MARKETING MANAGEMENT

Speaker: Mr. Kristoff Mari Alix

As a future marketer, this foresight empowers marketers to proactively adjust

As pillars of the business, AI-driven algorithms excel in predictive analysis, allowing

Group 7 - Special Topics in Marketing & Ethical Issues in Marketing

Speaker: Mr. Patrick Axle

The seminar on Special Topics in Marketing and Ethical Issues in Marketing

As for our profession, the future of marketing will be significantly influenced by

As a pillar of the business, Digital marketing is a crucial pillar of business, enabling

Group 8 - Marketech: Bridging the Human-Digital Gap.

Speaker: Ms. Trixia Maye Bidayan

My learnings on this topic are that in the fast-evolving landscape of modern

As a marketer, Marketech represents a transformative force in modern marketing,

As a pillar of the business, through the utilization of data-driven insights, businesses

Group 9 - Digital marketing trends: Navigating the future

Speaker: Mr. Fernando Jr Moreno Academia

As a marketer, the future of marketing will be characterized by agility and

As a pillar of the business, it highlighted the need for marketing to implement

Group 10 - Digital Marketing: Tracking Brand Efficacy and Marketing Efficiency

Speaker Mr. Jerry C. Cocabo Yao

Marketing is set to become a data-driven and influential business pillar, focusing on

Group 11 - Marketing Story Untold: Brand Management Discoveries

The seminar highlighted the transformative power of storytelling in brand

Marketing as a profession appears to be heading in the direction of a more

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