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    Understanding Media Assignment Answer Key

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    Understanding Media Assignment Answer Key

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    UNDERSTANDING_MEDIA_ASSIGNMENT_ANSWER_KEY

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    Understanding Media Assignment Answer Key

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    05/11/2024

    CLASS- VII POLITICAL SCIENCE


    CHAPTER-6: UNDERSTANDING MEDIA
    ASSIGNMENT ANSWER KEY

    1. Choose the correct option:


    A. Television was invented by _______
    i. John Logie Baird
    ii. Thomas Edison
    iii. J.C. Bosh
    iv. C.V.Raman

    B. Government control over the media is known as:


    i. Balanced Report
    ii. Censorship
    iii. Independence
    iv. Emergency

    C. Which is the main source of income of media?


    i. Advertisements
    ii. Articles
    iii. General news
    iv. All of these

    D. Which word is used to refer to a T.V. or radio programme that is widely transmitted?
    i. Publish
    ii. Broadcast
    iii. Censorship
    iv. Public protest

    E. When did India censor the media?


    i. When there was Emergency in 1975-77
    ii. When P.M. Indira Gandhi was Assassinated
    iii. When bomb blasts took place
    iv. During Kargil war

    F. Identify the type of Advertisement shown


    i. Political Advertisement
    ii. Commercial Advertisement
    iii. Social Advertisement
    iv. Entertainment Advertisement

    2. Fill in the blanks:-


    a. ___Technology___ is a very powerful weapon of mass media.
    b. Media can be divided into _Print and Electronic_.
    c. A Producer__ wants to sell his products to the maximum number of people.
    d. It is the duty of media to provide _authentic__ information to its readers.
    e. Sometimes media does not focus on the issues of __common_ interest.

    3. Match Columns:
    Column 1 Column 2
    i. Videos and c. Examples of electronic media
    computers
    ii. Books and d. Examples of print media
    magazines
    iii. Censorship a. A way of government’s control over media
    iv. Public Protest e. A large number of people together raise their voice
    against some issue.
    v. Balanced b. Highlighting necessary aspects of any situation with
    information positive intention.

    4. Give reasons:
    a. We say that cinema is an effective means of mass communication.
    Answer: Key point- Cinema can be used to reach a wide audience, to inform and inspire
    change through engaging audiences and reflecting society. Social film drama unites
    people in a common sense of humanity and shared responsibility, which gives it added
    power to help foster positive change.

    b. Why advertisements are keep on repeating in cricket matches flashing on television?


    Answer: Key point- In the hope that we will purchase what is advertised and increases
    the sales /profit of the producer.

    5. What is the relation between media and democracy?


    Answer: The media plays a very important role in democracy. It stands as a fourth pillar
    of democracy as:
     It provides news and discusses events taking place in the country and world.
     It criticizes unpopular policies and programme of the government.
     By writing letters in editorial columns we can share our views with concerned
    government department.
     It helps us in making our opinion by giving a balanced report. By writing a balanced
    report we can also make media independent.
     It forms the public opinion.
     It raises issues and problem related to common people.
     It also acts as reminder for the government about their promises.
     Raising people’s awareness among the people that need attention and drawing
    attention of the government. .

    6. What is a balanced report? What are the main objectives of a balanced report in the
    media?
    Answer: A balanced report is:
     A balanced report is one that discusses all points of view of a particular story and
    then leaves it to the readers to make up their mind.
     We would only be aware of one side of the story if we read one of the two
    newspapers.
     Based on the News of India article, we describe the demonstrators as a nuisance.
     On the other side, the article in the India Daily informs us that the demonstrations are
    taking place because poor relocation attempts would result in the loss of many
    livelihoods.
     Both of these pieces lack objectivity and balance. A balanced report presents all sides
    of a given subject and allows the readers to form their own opinion without being
    biased.
    Objectives:
    a. To give fair information
    b. To uphold the role of media in democracy
    c. To help people make informed decisions
    d. To show different perspectives
    e. To support democracy

    7. In what ways government controls the media. Explain in brief?


    Answer: When the government prevents either a news item, or scene from a movie, or
    the lyrics of a song from being shared with the larger public, this is referred as
    Censorship.
    It is done by government so the sentiments of any particular group of people should not
    get hurt or any chaos should not be created in the society. With censorship, government
    has lot of influence in media.

    8. Media ‘sets the agenda’. How?


    Answer: Media ‘sets the agenda’ The media also plays an important role in deciding
    what stories to focus on, and decides what is worthy. This happens because of the
    interest of business houses which controls the media as their continual requirement for
    money which leads to publish that news which arouse more interest and give them more
    money.

    9. Writing a balanced report, however, depends on the media being independent. An


    independent media means that no one should control and influence its coverage of news.
    a. Why is it important for the media to be independent?
    Answer: An independent media is important in a democracy. Independent media has
    reliable and unbiased information.

    b. Why media is no longer considered independent?


    Answer:
     The government has a control over media.
     Due to Censorship news item, scenes from movies or songs are not shared with
    public.
     During the Emergency 1975-1977 government censored the media.
     Government censor the films but it really does not censor media coverage of news.
     Despite the absence of censorship on news, most newspapers are unable to provide a
    balanced story.
     This is due to the control of business houses over the media.
     News is given based on the interest of the business houses.
     Media needs money which it gets from advertisements.
     It becomes difficult for them to report against those who give advertisements.
     So media is not independent due to its business links.

    10. State the four Ethics and Principles of the Media.


    Answer: Ethics and Principles of the Media
    • Authenticity – Information should be genuine and from reliable source.
    • Honesty – It should present the truth.
    • Sensitivity –It should not hurt the sentiments of any particular group of society.
    • Impartiality – It should not discriminate or bring out hatred on grounds of race,
    nationality, religion or gender

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