(FINISHED) Transportation Management

Republic of the Philippines
BATANGAS STATE UNIVERSITY

The National Engineering University
Pablo Borbon Campus
Rizal Avenue Ext., Batangas City, Batangas, Philippines 4200
Tel Nos.: (+63 43) 406-8800 / (+63 43) 779 –8400 loc. 1124
E-mail Address: cabeihm.pb@g.batstate-u.edu.ph | Website Address: http://www.batstate-u.edu.ph
“The State of Transportation in Batangas: ALPS Bus Services and its Impact on
Tourism”
Submitted by:
BSTM 4106
Atienza, Diana Mae R.

Dudas, Chenezell Joy L.
Lorica, Julianne Nicole A.
Perez, Rizalyn C.
Rodriguez, Thea Gwyneth E.
Submitted to:
Ms. Jessica A. Hornilla
Faculty
Pablo Borbon Campus
Tel Nos.: (+63 43) 406-8800 / (+63 43) 779 –8400 loc. 1124
December 2024
Introduction
Batangas, located in the CALABARZON region of the Philippines, continues to
thrive as a sought-after destination known for its breathtaking natural landscapes,
vibrant cultural heritage, and convenient proximity to Metro Manila. The province is
renowned for its white-sand beaches, world-class diving spots, and historical
landmarks, which attract a mix of adventure seekers, history enthusiasts, and families.
Key locations like Nasugbu, Calatagan, and San Juan offer a diverse range of
attractions, from luxury beach resorts and water sports to eco-tourism and cultural
immersion experiences. Its close proximity to the capital, requiring just a two-hour drive,
makes Batangas an ideal getaway for weekend travelers and those seeking a quick
escape from the city's hustle.

Pablo Borbon Campus
Tel Nos.: (+63 43) 406-8800 / (+63 43) 779 –8400 loc. 1124
Figure 1: Map of Batangas Province
The ALPS bus company remains instrumental in ensuring the accessibility of Batangas’
top destinations. As a leading transportation provider, ALPS connects Metro Manila with
key Batangas towns such as Batangas City, Lipa, Nasugbu, and Calatagan. In 2024,
ALPS further expanded its services by introducing routes from Bonifacio Global City
(BGC) to emerging tourist hubs like San Juan and Rosario. This development
underscores ALPS’ commitment to enhancing travel convenience, offering reliable,
affordable, and accessible public transport to both locals and tourists. Such
improvements not only facilitate seamless travel but also contribute to Batangas’
growing reputation as an accessible, sustainable, and family-friendly tourist destination

Pablo Borbon Campus
Tel Nos.: (+63 43) 406-8800 / (+63 43) 779 –8400 loc. 1124
Figure 2: Batangas Beach
The Role of Transportation in Tourism Development
Transportation is the backbone of tourism, acting as a critical enabler that connects
destinations with travelers. Efficient transport systems ensure accessibility, reduce travel
time, and enhance the overall tourist experience. In developing regions like Batangas,
the synergy between transportation and tourism is particularly pronounced, as reliable
transit systems help unlock the economic potential of lesser-known destinations while
reducing reliance on private vehicles.
Historical Background of Tourism in Batangas
Batangas has long been a favored destination, even before the rise of organized
tourism. Historically, the province served as a trading hub due to its proximity to Manila
and its strategic location along key maritime routes. Over time, its stunning beaches,
verdant mountains, and rich cultural heritage began drawing visitors from neighboring
regions. The development of tourism infrastructure in the late 20th century, including
better roads and transportation systems, cemented Batangas as a go-to location for
leisure and heritage tourism.

Pablo Borbon Campus
Tel Nos.: (+63 43) 406-8800 / (+63 43) 779 –8400 loc. 1124 The
Role of ALPS in Promoting
Domestic Tourism
ALPS Bus Services has been a transformative force in the CALABARZON region,
enabling easier access to Batangas' treasures. Its expansion into emerging tourist hubs
highlights the company's alignment with national goals for promoting domestic travel.
The affordability and reach of ALPS have encouraged tourists from Metro Manila and
beyond
to explore Batangas, supporting the local economy and dispersing tourism benefits
more equitably across municipalities.
Significance of the Research
This research examines how ALPS has influenced tourism growth in Batangas,
contributing to the region’s economic and cultural vibrancy. By incorporating interviews
with ALPS staff, the study provides a deeper understanding of the company’s
operational strategies and challenges, offering valuable insights for stakeholders in
transportation and tourism planning.
Overview of Batangas as a Tourist Destination
Geography and Accessibility

Pablo Borbon Campus
Tel Nos.: (+63 43) 406-8800 / (+63 43) 779 –8400 loc. 1124
Batangas boasts diverse
geographical features, from its pristine coastline to lush mountain ranges. Towns like
Taal and Ibaan, often overshadowed by more popular destinations, offer unique
attractions such as the Taal Basilica, ancestral homes, and artisanal embroidery. The
province’s strategic location, connected to Metro Manila by major highways and bus
services like ALPS, makes it an accessible destination for both spontaneous and
planned trips.
Nasugbu and Calatagan remain renowned for their luxury resorts and water sports.
Meanwhile, inland towns such as Lipa have emerged as spiritual tourism hubs, with
sites like the Carmel Church drawing pilgrims and visitors seeking tranquility.
Cultural Significance
Batangas is a treasure trove of cultural traditions and festivals. The Parada ng Lechon
in Balayan, a vibrant celebration that involves parading roasted pigs dressed in colorful
attire, reflects the community's spirit and culinary heritage. Similarly, the Anihan Festival
Pablo Borbon Campus
Tel Nos.: (+63 43) 406-8800 / (+63 43) 779 –8400 loc. 1124
celebrates the province’s
agricultural roots, showcasing local produce, crafts, and dances.
Interviews with locals highlight how these events attract both domestic and international
visitors, fostering cultural exchange while preserving traditions. Efforts by local
governments to partner with companies like ALPS ensure these festivities are easily
accessible, boosting attendance and participation.
Tourist Demographics
Data reveals that Batangas attracts a mix of visitors, including family groups,
backpackers, and eco-tourists. Families often seek the comfort of resorts in Laiya or
Nasugbu, while younger backpackers favor affordable accommodations and
destinations like Fortune Island. International tourists, primarily from nearby countries,
are drawn to
Batangas for its diving sites in Anilao and its proximity to Manila, making it a convenient
day trip or weekend destination.
ALPS Bus Services and Operations
History and Background of ALPS

Pablo Borbon Campus
Tel Nos.: (+63 43) 406-8800 / (+63 43) 779 –8400 loc. 1124
Founded in the late 20th
century, ALPS Bus Services began as a small operation catering to local commuters in
Batangas. Over the decades, it has expanded into one of the leading provincial
transport providers, connecting Metro Manila with the CALABARZON region. Significant
milestones include the introduction of express services in the 2000s and the launch of
BGC routes in 2024, aimed at serving the growing number of urban travelers.
Detailed Service Offerings
ALPS offers a range of services designed to meet diverse traveler needs:
 Standard Buses: Affordable and reliable, these buses prioritize accessibility for
budget-conscious travelers, including students and workers commuting to Metro
Manila.
 Premium Services: Features like pre-booked seating, spacious interiors, and
reduced stops cater to tourists seeking comfort and efficiency. Passengers
interviewed praised the smooth rides and courteous staff, emphasizing that ALPS
is often their first choice for trips to Batangas.
 Special Routes: Seasonal services introduced during major festivals or holidays
ensure tourists can easily access key events and attractions.

Pablo Borbon Campus
Tel Nos.: (+63 43) 406-8800 / (+63 43) 779 –8400 loc. 1124
Additionally, ALPS is exploring
opportunities to introduce cross-provincial routes linking Batangas with Laguna and
Quezon. Such expansions would not only benefit Batangas but also position ALPS as a
key player in regional tourism development.

Pablo Borbon Campus
Tel Nos.: (+63 43) 406-8800 / (+63 43) 779 –8400 loc. 1124
Current State of the ALPS Bus
System in Batangas
Route Coverage and Service Area
The ALPS bus network features a comprehensive service area linking Metro
Manila to various municipalities and cities throughout Batangas. This includes popular
tourist destinations such as Nasugbu, Calatagan, and Batangas City, renowned for their
beautiful beaches, cultural landmarks, and vibrant local businesses. ALPS has also
responded to the changing needs of passengers by launching new services. As per
ALPS representatives, their buses operate on major routes that connect Metro Manila
with southern Luzon, comprising Batangas, Laguna, and Quezon. They focus on
regions with high commuting activity, ensuring that both provincial and urban routes
remain within reach.

Pablo Borbon Campus
Tel Nos.: (+63 43) 406-8800 / (+63 43) 779 –8400 loc. 1124
Figure 3: map of ALPS’ bus routes
from Metro Manila to Batangas towns
For travelers based in Manila, ALPS provides services from key transportation hubs
such as Cubao, Alabang, and now BGC, making it easy and convenient to reach
Batangas. This network design reduces dependence on private cars, helping to ease
traffic jams and parking challenges in popular destinations. By connecting urban areas
with coastal regions, culturally significant sites, and eco-tourism attractions, ALPS not
only makes travel more accessible but also stimulates tourism growth in a broader
geographic range. This function is crucial in fostering inclusivity in tourism, enabling
smaller communities to gain from tourist expenditure and development prospects.
ALPS' adaptability to shifting travel trends ensures its continued relevance in Batangas’
transportation ecosystem. Beyond existing routes, there is potential for ALPS to
introduce circular routes within tourist-heavy areas like Nasugbu and San Juan, which
would cater to visitors exploring multiple attractions within a day. Insights from ALPS
staff suggest that these localized services could mitigate over-reliance on private
vehicles, reducing congestion and offering an eco-friendly alternative to intra-provincial
travel.
Pablo Borbon Campus
Tel Nos.: (+63 43) 406-8800 / (+63 43) 779 –8400 loc. 1124
Furthermore, ALPS has been
actively studying commuter behavior to identify underserved areas. Their long-term
vision includes expanding access to emerging destinations, ensuring that rural
communities can benefit economically from increased connectivity. This strategic
approach highlights ALPS' dual role in facilitating tourism and fostering regional
development.
Types of Buses and Service Features
Figure 4: Buses and
Service Features
ALPS buses primarily offer air-conditioning, ensuring a comfortable and dependable
transportation option for both tourists and commuters. Amenities such as reclining seats
and spacious windows improve the overall journey, while express routes with few stops
Pablo Borbon Campus
Tel Nos.: (+63 43) 406-8800 / (+63 43) 779 –8400 loc. 1124 are
designed for travelers looking to
quickly reach major locations. These express services are particularly favored by
weekend visitors and day-trippers, allowing them to make the most of their time at their
selected sites.To cater to varying traveler preferences, ALPS has also introduced
premium buses with additional features such as reserved seating and advanced online
ticketing systems. These improvements, particularly helpful during peak travel seasons,
provide tourists with greater flexibility and security in their travel plans. However, while
these services address some needs, ALPS could further enhance passenger
satisfaction by modernizing its fleet with Wi-Fi, USB charging ports,
and upgraded ergonomic seating. These upgrades would align ALPS with global
standards.
A growing segment of travelers now expects public transportation to offer digital
conveniences, such as online tracking of bus locations and live updates on seating
availability. ALPS has initiated pilot projects integrating GPS-based tracking systems,
which staff indicate could revolutionize route transparency and travel planning for
passengers. Such innovations align with global transportation trends and demonstrate
ALPS’ commitment to staying competitive in a rapidly evolving market.

Pablo Borbon Campus
Tel Nos.: (+63 43) 406-8800 / (+63 43) 779 –8400 loc. 1124
Additionally, ALPS plans to
refurbish older buses in its fleet. Staff shared how these upgrades would prioritize
passenger comfort, with improvements including wider seats and quieter engines to
enhance long-distance travel experiences. This move is not just a response to
passenger feedback but also part of a broader strategy to attract more tourists to
Batangas by offering a premium alternative to private vehicles.
Scheduling and Frequency
The ALPS bus system showcases its flexibility in scheduling by enhancing the number
of trips during busy tourist seasons, like the summer months and holiday weekends.
This modification guarantees that the increased flow of visitors during these times has
dependable transportation choices. For instance, extra buses and express services are
introduced to meet the surge in demand, facilitating seamless travel to Batangas’ well-
loved locations.
However, during off-peak seasons, the frequency of trips decreases, which can pose
challenges for tourists who prefer visiting during quieter times. While this practice helps
optimize resources, it also limits accessibility for those who wish to avoid peak-season
Pablo Borbon Campus
Tel Nos.: (+63 43) 406-8800 / (+63 43) 779 –8400 loc. 1124
crowds. ALPS could address this
gap by introducing more flexible schedules, including smaller-capacity buses for low-
demand times, to maintain year-round accessibility and support tourism growth during
less busy period
Fig
ure 5:
graph of ALPS trips during peak vs. off-peak seasons.
Addressing seasonality in transportation demand, ALPS has explored partnerships with
local governments and private entities to optimize travel patterns during peak tourism
seasons. For example, coordination with resorts and event organizers could allow ALPS
Pablo Borbon Campus
Tel Nos.: (+63 43) 406-8800 / (+63 43) 779 –8400 loc. 1124 to
align bus schedules with major local
festivals and holidays, providing an integrated approach to tourist transport.
Another potential improvement under review is the introduction of night bus services to
and from key destinations, as suggested by ALPS staff. This would cater to tourists
preferring late departures after a full day of exploring Batangas. Such additions would
also support tourism by encouraging overnight stays, benefiting local hospitality
businesses.
Challenges and Areas for Improvement
Traffic and Congestion Issues
Batangas continues to grapple with significant traffic congestion, particularly
during weekends and holidays when tourists flock to its beaches and cultural sites.
ALPS buses are directly impacted by these delays, which can disrupt schedules and
diminish the overall convenience of public transportation. Tourists traveling on tight
schedules may find these delays frustrating, potentially deterring them from choosing
buses as their primary mode of travel.
When asked about handling breakdowns, ALPS representatives shared their protocol:
the driver ensures passenger safety first, contacts the dispatcher, and either requests
Pablo Borbon Campus
Tel Nos.: (+63 43) 406-8800 / (+63 43) 779 –8400 loc. 1124 on-
site repairs or dispatches
another bus to pick up the stranded passengers. This process highlights their focus on
minimizing disruption during unforeseen circumstances.
To alleviate these issues, the implementation of designated bus lanes, improved road
infrastructure, or alternative routes during peak times could enhance travel efficiency.
Collaborating with local governments to address traffic bottlenecks near key terminals
and tourist spots would further bolster ALPS’ reliability and appeal. Streamlined public
transportation systems are crucial in ensuring sustainable tourism, reducing the
environmental and logistical challenges associated with private vehicle use.
Batangas’ road infrastructure, though steadily improving, remains a bottleneck for ALPS
operations during peak seasons. Staff highlighted how delays at choke points,
particularly near major terminals and entry points to tourist destinations, often disrupt
schedules. Addressing this issue may require collaboration with local authorities to
implement bus-only lanes or signal prioritization at intersections heavily frequented by
buses.
Furthermore, as tourism in Batangas grows, ALPS could benefit from exploring
alternative routes that bypass congested town centers. By leveraging technology to
analyze real-
Pablo Borbon Campus
Tel Nos.: (+63 43) 406-8800 / (+63 43) 779 –8400 loc. 1124
time traffic data, ALPS can adapt dynamically, providing quicker and more reliable
options for passengers.
Waiting Times and Seasonal Overload
During peak travel times, ALPS bus terminals can experience overcrowding. ALPS
representatives noted that they are evaluating new routes and service enhancements to
better meet passenger needs. However, during peak times, they deploy additional
buses to alleviate crowding. Despite these efforts, delays remain a challenge.
Tourists often face long waits, which can be exhausting and inconvenient, particularly
for those unfamiliar with the area. Standing-room-only conditions on buses are common
during these peak times, which detracts from the comfort of the travel experience.
Although ALPS adjusts its schedules to meet peak-season demand, further investment
in additional buses or expansion of reservation systems could improve the situation.
reservation-based model, particularly for long weekends and holiday seasons, could
make ALPS a more reliable choice for tourists and reduce overcrowding at terminals.
Ensuring comfortable, stress-free travel for tourists can foster a positive image of
Batangas as a tourist destination, supporting growth in repeat visitors and enhancing
the overall tourism experience.

Pablo Borbon Campus
Tel Nos.: (+63 43) 406-8800 / (+63 43) 779 –8400 loc. 1124
The experience at ALPS terminals during high-demand periods can be a significant pain
point for passengers. Staff emphasized the importance of redesigning terminal layouts
to better manage crowds, including the addition of separate areas for ticketing,
boarding, and disembarkation. These changes would reduce congestion and ensure
smoother passenger flow.
Another suggested improvement is the implementation of express check-in counters or
mobile app-based boarding passes. By reducing dependency on physical ticketing
processes, ALPS can streamline operations and minimize long queues, especially
during holiday rushes.
Infrastructure and Comfort
he amenities available at ALPS bus terminals vary widely, with some lacking
essential facilities such as comfortable seating areas, food stalls, and restrooms. For
tourists waiting for buses, especially during peak travel times, these limitations can
detract from the overall travel experience. Upgrading terminal facilities to include more
seating, better lighting, and basic retail options like cafés or souvenir shops could
greatly enhance passenger satisfaction. The company has made strides in inclusivity by
equipping certain buses with ramps and secure spaces for wheelchairs. Their staff is
also trained to assist passengers with disabilities, underscoring their commitment to
accessible transportation for all.

Pablo Borbon Campus
Tel Nos.: (+63 43) 406-8800 / (+63 43) 779 –8400 loc. 1124
In a
similar vein, although the ALPS buses are typically well-kept, some of the older models
could use enhancements. Adding contemporary features such as Wi-Fi, charging ports,
and better seating would meet the standards of today’s travelers, enhancing the
competitiveness of ALPS buses in an expanding tourism market.
Expanding terminal facilities with tourist-specific amenities would significantly
enhance the overall travel experience. ALPS staff proposed introducing charging
stations, Wi-Fi access, and luggage storage services at major terminals, transforming
them into hubs that cater to the modern traveler’s needs. Enhanced lighting and
signage could also improve accessibility for foreign tourists unfamiliar with the area.
Moreover, some staff suggested creating dedicated "tourist concierge" counters
at bus terminals, where passengers could receive assistance with travel plans, local
accommodations, and tour bookings. These additions would position ALPS as not just a
transport provider but a comprehensive partner in tourism.

Pablo Borbon Campus
Tel Nos.: (+63 43) 406-8800 / (+63 43) 779 –8400 loc. 1124
Impact on Philippine Tourism
Accessibility to Tourist Spots
ALPS’ commitment to providing affordable, direct routes has significantly
contributed to making Batangas’ diverse attractions more accessible. By linking urban
centers to coastal towns and heritage sites, the company facilitates travel for both
domestic and international tourists.
ALPS confirmed they offer ticket discounts for senior citizens, students, and persons
with disabilities in compliance with legal mandates. This accessibility supports a broader
demographic of travelers, ensuring inclusivity in tourism and local economic
participation.
The new routes introduced in 2024, particularly those from BGC to emerging
destinations like San Juan and Ibaan, exemplify ALPS’ role in expanding tourism
horizons beyond traditional hotspots. These efforts not only boost tourism activity but
also encourage economic growth in previously underdeveloped areas
ALPS’ continuous route expansions have made Batangas increasingly accessible, but
staff pointed out that certain destinations, such as remote eco-tourism areas and
heritage towns, still face connectivity gaps. Introducing "last-mile" transportation
services—such as shuttle vans or partnerships with tricycle operators—could bridge this

Pablo Borbon Campus
Tel Nos.: (+63 43) 406-8800 / (+63 43) 779 –8400 loc. 1124 gap,
ensuring visitors can reach even
the most secluded attractions.
Additionally, ALPS' introduction of discounted travel packages for groups and families
could make Batangas more appealing to larger demographics. Such initiatives, paired
with targeted marketing efforts, would not only boost passenger numbers but also
encourage prolonged stays at local destinations.
Convenience for Tourists
The convenience of having fixed schedules and routes provided by ALPS makes
it a preferred option for travelers. For budget-conscious travelers and backpackers,
ALPS provides an affordable way to reach Batangas’ various tourist spots, allowing
them to allocate more of their budget to experiences and accommodations. Additionally,
for tourists unfamiliar with the area, ALPS buses provide a reliable, safe option without
the need for navigation or parking.
Reliable public transportation options like ALPS can encourage tourists to explore
Batangas more freely and reduce the logistical challenges associated with visiting
multiple destinations. When tourists experience smooth, convenient travel, they are
Pablo Borbon Campus
Tel Nos.: (+63 43) 406-8800 / (+63 43) 779 –8400 loc. 1124 more
likely to recommend Batangas to
others, driving word-of-mouth promotion and repeat visits.
The integration of ALPS services with digital platforms like navigation apps and online
travel agencies would greatly enhance the convenience factor for tourists. ALPS staff
revealed plans to pilot a QR-code-based system for ticketing, which would allow
seamless transfers between bus lines and make travel simpler for tech-savvy tourists.
This innovation would be particularly beneficial for international visitors who rely on
mobile tools for itinerary planning.
Moreover, seasonal promotional campaigns, such as fare discounts during lean months,
could incentivize tourists to visit Batangas year-round. These efforts would support
sustainable tourism by balancing visitor numbers across seasons, reducing strain on
resources during peak periods.
Economic and Environmental Impact
The expansion of ALPS routes has notable environmental and economic
benefits. By providing an efficient public transport alternative, ALPS reduces reliance on
private vehicles, cutting down on traffic congestion and carbon emissions. This supports
Pablo Borbon Campus
Tel Nos.: (+63 43) 406-8800 / (+63 43) 779 –8400 loc. 1124 the
goals of sustainable tourism by
minimizing the environmental impact of increased tourist activity.
Moreover, the services provided by ALPS support local economic development by
linking tourists with small businesses, lodging options, and local attractions. When
tourists visit the towns in Batangas and purchase local products and services, they
boost job creation and income opportunities for communities that depend on tourism.
This comprehensive
strategy highlights ALPS’ contribution to fostering sustainable travel and promoting
inclusive economic growth.
ALPS staff highlighted the environmental advantages of reducing private vehicle use
through public transport. Expanding the fleet to include hybrid or electric buses would
further underscore ALPS’ commitment to sustainable practices. In interviews, staff also
discussed potential collaborations with eco-tourism groups to promote greener travel
options, such as discounted fares for travelers participating in conservation programs.
From an economic perspective, ALPS buses serve as a vital lifeline for local
businesses, enabling vendors, artisans, and hospitality providers to thrive by connecting
them with consistent tourist traffic. Future initiatives, such as ALPS-sponsored “local
product expos” at terminals, could strengthen this synergy, showcasing Batangas’
unique offerings to passengers while supporting small entrepreneurs.

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Republic of the Philippines

BATANGAS STATE UNIVERSITY

Atienza, Diana Mae R.

Lorica, Julianne Nicole A.

Rodriguez, Thea Gwyneth E.

Ms. Jessica A. Hornilla

Batangas, located in the CALABARZON region of the Philippines, continues to

thrive as a sought-after destination known for its breathtaking natural landscapes,

escape from the city's hustle.

Figure 1: Map of Batangas Province

underscores ALPS’ commitment to enhancing travel convenience, offering reliable,

growing reputation as an accessible, sustainable, and family-friendly tourist destination

Figure 2: Batangas Beach

The Role of Transportation in Tourism Development

Transportation is the backbone of tourism, acting as a critical enabler that connects

the synergy between transportation and tourism is particularly pronounced, as reliable

reducing reliance on private vehicles.

Historical Background of Tourism in Batangas

leisure and heritage tourism.

more equitably across municipalities.

Significance of the Research

contributing to the region’s economic and cultural vibrancy. By incorporating interviews

operational strategies and challenges, offering valuable insights for stakeholders in

transportation and tourism planning.

Overview of Batangas as a Tourist Destination

Geography and Accessibility

agricultural roots, showcasing local produce, crafts, and dances.

visitors, fostering cultural exchange while preserving traditions. Efforts by local

accessible, boosting attendance and participation.

Nasugbu, while younger backpackers favor affordable accommodations and

day trip or weekend destination.

ALPS Bus Services and Operations

History and Background of ALPS

Detailed Service Offerings

ALPS offers a range of services designed to meet diverse traveler needs:

budget-conscious travelers, including students and workers commuting to Metro

 Premium Services: Features like pre-booked seating, spacious interiors, and

reduced stops cater to tourists seeking comfort and efficiency. Passengers

is often their first choice for trips to Batangas.

 Special Routes: Seasonal services introduced during major festivals or holidays

ensure tourists can easily access key events and attractions.

opportunities to introduce cross-provincial routes linking Batangas with Laguna and

key player in regional tourism development.

Route Coverage and Service Area

responded to the changing needs of passengers by launching new services. As per

remain within reach.

from Metro Manila to Batangas towns

geographic range. This function is crucial in fostering inclusivity in tourism, enabling

smaller communities to gain from tourist expenditure and development prospects.

transportation ecosystem. Beyond existing routes, there is potential for ALPS to

vehicles, reducing congestion and offering an eco-friendly alternative to intra-provincial

actively studying commuter behavior to identify underserved areas. Their long-term

vision includes expanding access to emerging destinations, ensuring that rural

communities can benefit economically from increased connectivity. This strategic

Types of Buses and Service Features

Figure 4: Buses and

ALPS buses primarily offer air-conditioning, ensuring a comfortable and dependable

satisfaction by modernizing its fleet with Wi-Fi, USB charging ports,

A growing segment of travelers now expects public transportation to offer digital