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    Research and Development Strategy

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    mahmoud sayed

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    Research and Development Strategy

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    mahmoud sayed
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    1 views3 pages

    Research and Development Strategy

    Uploaded by

    mahmoud sayed

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Research and Development Strategy

    The scope of research and development department:


     Keep a business competitive by providing insights into the market and
    developing new services / products or improving existing ones accordingly.
     Innovations in design, products, and style.
    Research & Development Responsibility:
     Understanding target market
     Looking at new products
     Quality control criteria
     Improve efficiency

    Research & Development Strategy:


    1. New product research & development

    The first step to provide a new product is to make a comprehensive study for the target
    market, that’s why it is reasonable to come up with solid data to support it. This
    research typically involves conducting a careful, detailed study to support the project –
    whether there is a need for it, and how to ensure it is something customers will want to
    use.

    The research study must also determine the specifications of the product, the
    projected costs of its production, and the time it will take to produce, and the most
    important is the need to that new product

    The research function prepares the way for new product development.

    New product development is based on the concepts and requirements coming out of the
    research phase of a project. This often involves prototyping, to see how a working
    model of the product performs before going into full production.

    2. Updating existing products

    Within the scope of Research and Development is the evaluation of existing products to
    ensure they will still function effectively in the marketplace. The R&D department may
    consider the potential for product upgrades or changes.
    There may be problems arising with current products which the R&D department is then
    tasked to solve. This might involve changes to the manufacturing process.

    Another aspect of this role of the R and D department is quality control. Here the
    research and development team may perform regular quality checks on products, based
    on the department’s depth of knowledge around products’ specifications and
    requirements.

    3. Process innovation and development

    R&D is not confined to product development. Its various functions may also apply to
    processes, such as industrial and manufacturing processes.

    This means the focus on innovation and improvement is not so much on the end but the
    means.

    Research and development works closely with the marketing department.


    Marketing studies consumer trends by surveying and researching consumer
    demands, purchasing methods, product sales, and the existence and development of
    technology across the relevant market. The marketing department gathers all the
    data, and makes this information available to the R&D department, which will take
    action in response to the findings and proceed to keep the company on top of
    current market needs.

    Types of R&D
    1- Basic research: Basic research has as its objectives a fuller knowledge or
    understanding of the subject under study, rather than a practical
    application thereof. basic research is defined as research that advances
    scientific knowledge but does not have specific commercial objectives
    2- Applied research: Applied research is directed towards gaining
    knowledge or understanding necessary for determining the means by
    which a recognized and specific need may be met. In industry, applied
    research includes investigations directed to the discovery of new
    knowledge having specific commercial objectives with respect to
    products, processes, or services.
    3- Development: Development is the systematic utilization of the
    knowledge or understanding gained from research toward the
    production of useful materials, devices, systems, or methods, including
    design and development of prototypes and processes.

    Ways to improve R&D strategy


    1- Priority management
    2- Application of Customers
    3- Market study
    4- Alliance with Suppliers and customers
    5- Innovation

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