final summer reoprt

SUMMER TRAINING PROJECT REPORT
(KMBN308)
“A Study on various selling and promotion activities employed by

organization with respect to online courses”
Submitted towards partial fulfillment for the award of degree

Master of Business Administration (MBA)
Batch: 2021-2023
of
Dr A.P.J. Abdul Kalam Technical University,

Lucknow (U.P.)
Submitted By
Name: ……Twinkle Verma….
Class: ………MBA...………….
Roll No.: …2100140700039….
Faculty of Management Science

Shri Ram Murti Smarak College of Engineering & Technology,
Bareilly, (U.P.) (College Code – 014)
i
ii
Shri Ram Murti Smarak College of Engineering & Technology,
Bareilly, (U.P.)
Faculty of Management Science
Certificate
This is to certify that Mr./Ms. Twinkle Verma, a regular student of MBA III
Semester (Batch 2021-23) has undergone summer training in Skillgenic
Academy, Indore, Madhya Pradesh on the topic on “A Study on various
selling and promotion activities employed by organization with respect to
online courses” for a period of 6 weeks commencing from 10/10/2022 to
27/11/2022.
This Summer Training Project Report embodies the facts and figure collected
and interpreted by her during Training.
This certificate is issued by the undersigned on the basis of the summer training
certificate of the organization in which the student completed the summer
training during above period.
Dr. Pankaj Agarwal
Date: 16-DEC-2022
Above statement is endorsed.
(Dr. Anuj Kumar) Date: 16-DEC-2022

HOD – MBA Department Place: SRMSCET, Bareilly
iii
Declaration
I, Twinkle Verma student of MBA III Semester (Batch 2021-23), Faculty of
Management Science, Shri Ram Murti Smarak College of Engineering &
Technology, Bareilly, hereby declares that Summer Training Report on “A
Study on various selling and promotion activities employed by
organization with respect to online courses” held at SkillGenic Academy
from 10/10/2022 to 27/11/2022 is an original and authentic work done by me.
No part of this document has been submitted elsewhere for any other degree or
course.
(Signature of the Student with date)
Name : …Twinkle Verma...….
Roll No. : …2100140700039..…..
iv
Acknowledgement
Through this acknowledgement, I express my sincere gratitude towards all those who helped
me in this project, a learning experience.
This space wouldn’t be enough to extend my warm gratitude towards my project guide Mr.
Deepak Batra for his efforts in coordinating with my work and guiding me in the right
direction.
I escalate heartfelt regard to our head of the department Dr Anuj Kumar for giving me the
essential hand in concluding this work.
It would be injustice to proceed without acknowledge those vital supports I received from my
beloved classmates and friends without whom I would have been half done.
I also use this space to offer my sincere love to my parents and all others who had been there
helping me walk through this work.
(Signature of the Student with date)
Name : …Twinkle Verma...….
Roll No. : …2100140700039..…..
v
TABLE OF CONTENTS
CHAPTER NO. NAME OF ORGANIZATION OF THE REPORT

CHAPTER
1.1 Introduction to Organization

1.1.1. Genesis of the Organization.
1.1.2. Organization Structure and Hierarchies
1.1.3. Functional Areas e.g., HRM,
Marketing,
Part A Finance, Production/Operations Etc.
1.1.4. Products/Services
INTRODUCTION 1.1.5.Marketing
Chapter 1
Strategies
1.1.6. Business Processes like Supply
Chain, Office Management, and
Corporate Communication etc.
1.2. Problem Statement
1.3. Objectives of the study
1.4. Scope of the study
2.1 Research Design

2.2 Types of Data
2.3 Data Collection Method
Part B
2.4 Questionnaire Design
RESEARCH 2.5 Sampling Design
METHODOLOGY 2.5.1 Target Population
Chapter 2
2.5.2 Sampling Technique
2.5.3 Sample Size
2.6 Data Analysis Statistical Technique
2.6.1. Benefits of Statistical analysis
3.1. Data Analysis and Interpretation

DATA
Chapter 3 INTERPRETATION (Complete analysis of information
AND ANALYSIS collected, using SPSS)
FINDINGS, 4.1 Findings of the study

Chapter 4 CONCLUSION AND 4.2 Conclusion
RECOMMENDATIONS 4.3 Recommendation
BIBLOGRAPHY
Annexure 1 QUESTIONNAIRE
vi
TABLE OF CONTENTS (Page No. Wise)
S No. Topics Page no.

EXECUTIVE SUMMARY
PART A Introduction 1
1. Introduction to the Organization 1
1.1.1. Genesis of the organization 1
1.1.2. Organization structure and hierarchies 2
Functional Areas e.g., HRM, Marketing, Finance,
1.1.3. Production/operations etc., 3
1.1.4. Products/Services 5
1.1.5. Marketing Strategies 7
Business Process like Supply chain, office
1.1.6. management, and corporate communication 28
1.2 Problem Statement 32
1.3 Objectives of the Study 35
1.4. Scope of the Study 36
PART B Research Methodology 37
2.1. Research Design 37
2.2. Types of Data 37
2.3. Data Collection Method 38
2.4. Questionnaire Design 39
2.5. Sampling Design 41
2.5.1. Target Population 42
Sampling Technique 42
Sample Size 43
vii
Chapter 3 Data Analysis and Interpretation 44
3.1. Data Analysis and Interpretation 72
Chapter 4 Findings conclusion and Recommendations 73
4.1. Findings of the Study 73
4.2. Conclusion 76
4.3. Recommendation 78
Bibliography 80
Annexure 82
Questionnaire 83
viii
LIST OF TABLES
Table no. Title of the table

1 Company organization and hierarchy
2 Correlational and Descriptive Statistics
3 Questionnaire and Interviews
4 Likert Scale questions
5 Age Group
6 Gender
7 Online courses are easy to gain Knowledge
8 Communication channel strong to promote courses at
marketplace
9 Selling promotion and marketing are more important
10 People have confidence in applying online knowledge
11 Price affect quality of online course
12 Ensure prices are being set according to market

13 Online courses helpful in progressing towards goal
14 Online courses meet expectation in terms of quality
learning
15 Instructor is well prepared for the online classes
16 Feedback is needed from student performances
17 Satisfaction with stipend policies of online courses
18 Satisfaction with the prices of online courses
ix
LIST OF FIGURES
Figure no. Title of the figure
1 Source SkillGenic Academy
2 Organization hierarchy
3 Marketing Mix of SkillGenic academy

4 Operation process
5 HRM
6 Digital Marketing
7 Digital marketing and research
8 Website planning and creation

9 Email Marketing
10 YouTube Marketing
11 Social Media Marketing

12 LinkedIn And App marketing
13 Google AdWords
14 Other contents
15 Web Page Development
16 Entrepreneurship Workshop
17 Communication skills
18 Gypsee
19 Services of Egniter
20 Other Pictures Credits @SkillGenic Academy
21 Supply Chain Process
22 Employee Metrices
23 Corporate Communication
24 Convenience Sample
25 Purposive Sample
x
Graph no. Title of the Graph
1 Age Group
2 Gender
3 Online courses are easy to gain Knowledge
4 Communication channel strong to promote courses at
marketplace
5 Selling promotion and marketing are more important
6 People have confidence in applying online knowledge
7 Price affect quality of online course
8 Ensure prices are being set according to market

9 Online courses helpful in progressing towards goal
10 Online courses meet expectation in terms of quality
learning
11 Instructor is well prepared for the online classes
12 Feedback is needed from student performances
13 Satisfaction with stipend policies of online courses
14 Satisfaction with the prices of online courses
LIST OF GRAPHS
xi
LIST OF SYMBOLS
Symbols Explanation
E.g., For example,

( Opening Bracket
) Closing Bracket
: Colon
; Semi colon
. Point
% Percentage
€ Euro (Currency of European Union)
> Greater Than
< Less than
xii
EXECUTIVE SUMMARY
SkillGenic Academy is created with the aim to develop the practical and leadership skills
within individuals. Courses at SkillGenic Academy are specially designed to develop practical
skills as per the current industry trends. They offer variety of courses and training workshops
for students as well for professionals. At SkillGenic academy students get the practical
learning about their field in different area of interest.
In this internship of 6 weeks and 6 days form date 10/October/2022 to 27/November/2022 I

get to know about practical implementation of my communication skills, sales skills, and my
conversion skills by the role of Human Resource and Operations department. In this whole
process I faced various problems during my work I learned about management more in terms
about Time Management, Data Mining, Digital Marketing Management, Social Media
Management and Team Management or collaborations. These things helped me a lot whie
performing my work in practical manner.
At SkillGenic Academy there are various workshops that held time to time for getting
students to trained to help them getting their dream jobs. As part of the academy being a
Brand Associate Intern in Digital Marketing and Operations, Trainees work revolves around
team building, and communication during meetings, engaging other students in various
ongoing activities, deciding their performance appraisal and keep motivating them for their
better performance, bringing leads to the company and make more conversions in terms of
making big organization to help more and more people around the nation.
The internship mode is online for Trainees around 3 hours per day and 2 meetings on
weekends about the whole achievements in weeks. The Trainees get connected to their seniors
for the discussions via video calls and zoom meetings. At the end of the internship the trainees
will get rewarded by certification of internship from the company signed by their founder and
programmed head which help them to move forward in their work and it wish well for their
future.
xiii
CHAPTER 1
INTRODUCTION
1.1. Introduction to The Organization

SkillGenic Academy is created with the aim to develop the practical and leadership skills
within individuals. Courses at SkillGenic Academy are specially designed to develop practical
skills as per the current industry trends. They offer variety of courses and training workshops
for students as well for professionals. At SkillGenic academy students get the practical
learning about their field in different area of interest.
Figure 1 Source Skillgenic Academy official website
1.1.1.
Genesis of the Organization.
SkillGenic Academy is created with aim to develop the practical and leadership skills within
the individuals. Courses at SkillGenic Academy are specially designed to develop the
practical skills as per the current industry trends. Unlike theoretical knowledge, they will be
training individuals to gain the skills required by industry and help individuals to land on their
dream job. Years of research has helped company to identify and understand the graduate-
employee skills gap in the industry. So, at Skill Garage they keep up with the pace and impart
a practical experience that encompasses all the latest concepts of the industry so that their
students can effortlessly integrate into assigned roles.
1
1.1.2.
Naman Bachwani Founder and Head
Isha Jain Business Development Manager
Palak Pagaria Head Manager
Paul Antony HR Recruiter
Divyanshu Srivastava Head of HR
Table 1. Organization Structure
Organization structure and Hierarchies.
Figure 2 Organization Hierarchy
2
1.1.3.
Functional Areas
The functional areas of SkillGenic Academy are Entrepreneurship, Digital Marketing, Stock
market. They are covering broad area of workshops in various fields like web page
development, communication skills and personality development.
 Marketing
As of their marketing of various courses SkillGenic academy go for online marketing. The
marketing mix for SkillGenic academy will be follows as-
Figure 3 Marketing mix of Skillgenic Academy
 Finance
Due to its newly presence in the market the finances are not available of SkillGenic academy,
but he searches say that Skillgenic Academy is a company that operates in the Education
industry. It employs 101-250 people and has $25M-$50M of revenue.
 Production/operations
3
Production process of SkillGenic Academy involves the managing students and trainees form
different corners of world and giving them best practical guide to get them succeed in their
respective field.
Figure 4 Operation process
 HRM
Figure 5 HRM
4
1.1.4.
Products/Services
 Digital Marketing
The course is hugely interactive with projects, checklists & actionable lectures built into every
section. Learn step by step how to market a business online from scratch across all the major
marketing channels. SkillGenic Academy offers the most advanced Digital Marketing Course
in India with over 15 Modules.
Figure 6 Digital Marketing
The Whole depth about this course is as below –

The course duration is divided into several different sections in order to deliver its best
possible performance and knowledge to the trainers as –
Research and Digital marketing

 Learn the fundamentals of digital marketing and e-commerce to gain the skills needed
to land an entry-level job
5
 Attract and engage customers through digital marketing channels like search and
email
 Measure marketing performance through analytics and present insights
 Build e-commerce stores, analyze online performance, and grow customer loyalty
Figure 7 Research and Digital marketing
Website planning and creation
 Gathering Information: Purpose, Main goals & Target Audience
 Planning, Sitemap & Wireframe Creation
 Design: Page layouts, Review & Approval cycle: Website layout is result of
designer’s work
 Content writing & Assembly
 Coding
 Testing, Review & Launch
 Maintenance, Opinion Monitoring & Regular updating
6
Figure 8 website planning and creation
Email marketing
 Introduction
To explain the role of email marketing in business, the introduction features a series of
industry statistics that prove the widespread usage of email marketing, as well as the fact that
this segment of online marketing drives the highest ROI for marketers.
Figure 9 email marketing
 Basics of Email Marketing
7
Understanding what email marketing is and that it needs to be considered a part of online
marketing strategy to achieve its full potential are the initial concepts you need to be aware of.
Starting out with email marketing involves a set of actions and planning, which are all subject
of this chapter. All of this will enable you to follow the course with more success.
 Types of Emails
Emails are a necessary part of your email marketing campaign, which is why it is important to
know about different types. The basic division includes one-to-many emails and one-to-one
emails, both of which have subtypes explained in this section with relevant examples.
 Mailing List
The success of your email marketing is hugely dependent on the mailing list. In this section,
you will learn best practices regarding mailing list creation, mailing list updates, and
segmentation. Understanding that the subscribers are not all the same is going to make your
email marketing successful. You will be able to recognize that different subscribers require a
different approach. Segmentation of the subscribers will make your campaigns more relevant
and more engaging.
 How to Grow Your Mailing List?
Interestingly, up to 30% of your mailing list decays each year. To keep your number of
subscriber on optimal level, and to keep growing your list despite of mailing list decay, you
will need to use a set of strategies which are covered in this chapter.
 How to Write an Email?
Besides the actual text, there are many things that create a compelling email copy, which is
why this section of the course will be very helpful. Starting with email design, subject line
optimization and different types of CTAs, to personalization techniques and localization, you
will learn what makes a high-performing email.
8
 Email Deliverability
Find out what email deliverability is, why it is important and how you can improve your email
deliverability from this segment of the course. You will also learn about spam, and how to
avoid being marked as spam.
 Email Marketing Metrics
The analysis is essential for the success of any strategy. The same goes for email marketing.
In this chapter, you will find relevant email marketing metrics, how they are calculated and
what
they indicate regarding your campaign performance. Exploring each of these metrics is a good
way to learn more about your email campaigns and how they can be improved.
 Lead Nurturing
In email marketing, lead nurturing has a very important role. It is a strategy that strengthens
your relationship with the subscribers and builds your influence. Here, you will learn how to
nurture leads and which strategies can be helpful to do so.
 Increasing Conversions with Email Marketing
Starting with what a conversion is and how to track conversions, this section of the course
will show you why conversion tracking is an important step in the process of increasing
conversions. Several helpful tactics for increasing conversions with email marketing are also
included here.
 Email Marketing Tools
You will not be able to run a successful email campaign without the right tools. The primary
feature of these tools is email campaign management, but they are actually much more than
that because they help you integrate other internet marketing segments into it.
9
 Email Marketing Automation
Learn what email marketing automation is, which emails you can automate and how to use
triggers the right way, within this chapter. Email marketing automation strategy, as well as
tips on when to use and when not to use automation are also a part of this chapter.
 Email Mobile Marketing
Since mobile users will comprise a large percentage of your audience, you need to learn about
mobile-friendly design when creating email marketing campaigns. This chapter shows you
how an email should look on mobile devices and which aspects need to be optimized to
improve the mobile user experience.
 Email Marketing Glossary
Throughout the course, you will see terminology related to online marketing, and if there is
something that needs further clarification, you will find the most important terms defined in
this section of the course.
 Questionnaire
You will revise this course and the key ideas using this multiple-choice questionnaire with 50
questions related to email marketing.
Figure 10 youtube marketing
10
 Conclusion
This section briefly summarizes the entire process, highlighting the importance of offering
value, being consistent, testing your efforts, leveraging the power of mobile and focusing on
good communication with the audience.
Youtube marketing
 Create a big and successful YouTube channel with many views

 Find rapid growth for your YouTube channel
 Get more engagement with your YouTube videos
 Sell product or services from YouTube
 Build an audience and a brand on YouTube
 Promote your channel and individual videos like a marketing professional would
 Boost your YouTube SEO with YouTube ads
 YouTube monetization
Social media marketing
Learn in social media marketing –
11
 Understand everything about Social Media Marketing!
 Create highly optimized and high-quality paid ads on all Social Media platforms.
 Learn Instagram Marketing A-Z and how to monetize the social platform.
 Learn Twitter Marketing strategies for LASER focused ads.
 MASTER YouTube marketing, including layout, content creation, and video ads!
 Optimize your LinkedIn profile and use LinkedIn ads to grow your business.
 Use Web 2.0 blogs to further expand your reach with SEO and content marketing.
 Learn social media marketing posting automation via IFTTT.
 Learn the power of Pinterest promoted pins and ALL the Pinterest Marketing
strategies we implement for our clients!
 Use Google Business to benefit your local business and help your Search Engine
Optimization.
Figure 11 social media marketing
LinkedIn and App marketing

After this trainee will be able to –
 Discuss about basics of LinkedIn Marketing
 Explain how to use LinkedIn to generate income
 Describe the process of driving traffic to your LinkedIn profile
 Discuss the series of steps taken to increase your reach
 Discuss how to connect with people who have built their profile
 Describe how to send a request for connection on LinkedIn
12
 Discuss how LinkedIn is used as a reputation management tool.
Figure 12 LinkedIn and App marketing
Google AdWords
 Drive Consistent, Round-The-Clock Traffic to Your Website or Landing Page

 Use Conversion Tracking to Determine the Value of Your Ad Campaigns
 Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
 Remarket to Your Previous Website Visitors to Get Them Coming Back to Your Site
 Advertise Your Products and Services Online Effectively
 Monetize The More Than 6 billion Daily Searches on Google
 Boost Traffic and Increase Sales to Your Website
Some of their products/courses are coming soon on their website as trainees can also choose
different field out of the digital marketing.
13
Figure 13 google AdWords
14
Figure 14 other contents
 Web Page Development
15
Web Page Development course is all about to train the trainees about interactive web pages
designing with their practical implementation for different business. This will be offered at
global level. A free set of tools from Google Web Design may be used to make animated,
interactive, and responsive ad creatives. The application may be used to design banners and
adverts that display properly on both desktop and mobile platforms. One can use I Frames,
maps, image galleries, YouTube videos, and touch zone elements in their advertisements. On
mobile devices, one can tailor their content to respond to motions like shaking and rotating.
Everything About Web Design
According on the size of the screen and the orientation of the viewing device, responsive web
design (RWD), a method of developing websites, dynamically alters how a website looks. the
vast array of consumer electronics, from tiny phones to enormous desktop monitors. Effective
landing page design adheres to the brand, including information about the designer's firm and
product, as well as pertinent offers and calls to action (CTAs). One design is utilized above a
breakpoint and another design is applied below. RWD employs what are known as
breakpoints to define what the layout of a site will look like. beneath this breaking point
Breakpoints are often determined by the browser's width.
Figure 15 webpage development
16
The process of creating a fantastic website page for a designer's audience and website visitors
is known as landing page design. It should motivate them to change from being leads to
becoming subscribers or customers.
Figure 16 entrepreneurship workshop
A mindset, a set of skills, a method of thinking and acting are all components of
entrepreneurism. It involves one's perspective on the world and the actions one takes because
of that perspective.
Before the workshop begins, everyone completes the Intrapreneur Scorecard. A two-page high
level evaluation of each participant's intrapreneurial orientation is called the Intrapreneur
Scorecard. It reveals if you are more conventional, entrepreneurial, or a mix of the two. For an
organization to succeed, both types of people are required.
The confidential results are either automatically given to each participant or distributed at the
conclusion of the workshop. Individual results are not disclosed to the group; only team
outcomes are.
17
Among its goals are the following, however they are not the only ones:
1. Create a framework for comprehending the demands of entrepreneurial leadership.

2. Personalized Entrepreneurial Assessments should be given to participants.
3. Discover the top traits of effective intrapreneurial executives.
4. Learn the characteristics that set intrapreneurial leaders apart from traditional leaders.
5. Consider the discrepancies between self-perception and actual results.
6. Look at the qualities of leadership that help a leader be effective.
7. Consider the four essential success factors and qualities that entrepreneurial leaders
possess.
8. Highlight the key factors that motivate entrepreneurial leaders to act.
9. Discuss the opportunities and challenges that leaders must deal with.
10. Ask participants to identify any gaps and areas that require more work.
11. In the future, create individual action plans for each member.
12. At the team, group, or organizational level, evaluate the intrapreneurial orientation.
13. Include exercises and tales of entrepreneur leaders who have succeeded.
In order to address a challenge or opportunity within their business, workshop participants

bring them with them. The goal of the workshop is to enable participants to recognize how
their existing ways of thinking, making decisions, and acting can be preventing them from
completing their tasks.
Each participant is given the task of developing a fresh perspective and new way of thinking
about their own opportunity or problem. The session enables them to identify potential
roadblocks and impediments as well as potential solutions.
18
Figure 17 communication skills
The course is all about-
1. An innovative theory of behavior that can help you feel better, have better relationships,
and eventually take charge of your own life.
2. Recognize the mechanisms underlying stress: Learn how to transition from one region of
the brain to another and which part of the brain causes stress.
3. Enhance your confidence: Understand how we interact with others. Determine your
position. Understand how to spot manipulative conduct.
4. Reach out to your driving forces: Understand the difference between long-lasting and
fleeting motivations. Discover a simple method to identify your true motivators.
5. Control your compulsions: They are not a big deal, and we all have them. But
occasionally they seize control.
6. Unlock all of your potential, including creativity and spirituality, as well as self-control,
flexibility, willpower, and attention.
19
Trending Workshops-
 Digital Marketing Workshop
 Entrepreneurship Workshop
SkillGenic Academy is organizing this workshop intending to provide students with advanced
training in entrepreneurship by working with 3 companies from different domains which is
very important in practical life:
- Only practical knowledge, 0% bookish knowledge.
- Learning about how to sell your idea and product.
- Self Branding: How to pitch investors, and how to give an interview for a job.
- Marketing: How to approach as many people as possible at once.
Figure no-18 Gypsee
In this workshop, you will be getting regular training to start from scratch to the execution of
advanced strategies. Throughout this training, students will also get access to live interaction
and training with leading Entrepreneurs. That's not all you will be learning about various other
in-demand skills too like: -
20
 Networking
 Digital Marketing
 Social Media Marketing
 Advanced Communication Skills
 Team coordination
 Team Leadership
 During this workshop, you will be getting
 trained regularly and it will be conducted on Zoom.
About Trainers
Get trained by founders of SkillGenic Academy, Gypsee and Egniter.
Why go for this Workshop?
 For students belonging to technical background:

1)If you want to start your venture:
This workshop is for you because even if you are great in app making or software if you can’t
sell it you won’t be able to market it and if you can’t market it, it’s going to be not recognized
and you won’t be able to pitch
investors in your idea.
2)Not interested in college anymore?

The best option for you will be learning some management skills so that you open one more
door for your future instead of being stuck in a loop.
About Gypsee
Gypsee is an autotech company, keen to change the overall experience with the automotive
world. Our AI Driven Genie helps people drive safe and rewards them for practicing safe
driving, so how about grabbing a cup of coffee @ Starbucks if you drive safe?
Gypsee is on a mission to establish a culture of data driven driving wherein your vehicle’s and
your driving behaviors are monitored to ensure safety & savings to everyone riding on the
roads.
21
About Deepak Walia
Deepak Walia, an Entrepreneur, Co-Founder of Gypsee, keeping his major in company as
Growth Expansion strategist also has 10 years of experience in Sales and Marketing in various
companies and start-ups. He also trained many students from Amity university and Manipas
in such a way that they were able to get a package in between 30-40L/ per annum and
mentored many to start their own venture. Deepak Walia being Co-Founder of Gypsee also
founded Grolo and Karota. He’s one of the trainers having great skills in mentoring, Sales,
Marketing, Self-Branding and many more things.
About Egniter
Egniter has carved a niche for itself in the Event Management, Marketing and Designing
circuits in central India. It has become a celebrated name amongst the aspirants of
management related activities. It holistically promotes excellence, Intellectual discipline, and
professional leadership. Egniter is a Start-up formed in 2019 with the motive to Help
businesses emerge and connect to the creative world, building the perfect avenue for one’s
brand to lead. A team that strives towards creating an ecosystem to provide the services such
as designing, marketing, corporate as well as outdoor events to various companies with
creative minds and ideas and potential for substantial business growth.
At Egniter, while excellence and professionalism are meant to be uncompromising, we
believe that the significance of entrepreneurial skill is indelible to an integrated experience in
various communities.
Figure 19 Service of Egniter
22
Certifications
Candidates who are going to attend the full workshop and complete tasks
are going to get a participation certificate and experience letter.
Earn up to ₹45,000/- & a chance to get MacBook Pro at your doorstep.

Though the workshop is performance-based. Our students have a record of earning around
15k-45k on an average throughout the workshop tenure.
Best performers to get additional rewards apart from incentives
Rewards for best-performing interns: -
Top performer: - MacBook Pro with PPO
2nd position: - laptop +PPO
3rd position: - Smartphone+ PPO

Top 5 Students will get SkillGenic Academy Sales and Marketing free course worth
₹15,000/-
Cost of registration: ₹300/-
Why pay for this workshop?

The cost of the workshop will be utilized to allocate a team leader who will ensure you get the
proper training and in case of any hindrance during the workshop, ensure transparent
communication.
Highlights of this Workshop

 Add Certifications and Experience Letter to your resume
 Learn about entrepreneurship from Entrepreneurs
 Monetary incentives
 Guide to become self-dependent
 Kickstart your corporate career
23
Services
All the trainees will get practical
experience of the course and they are able
to perform the job relevant tasks so easily after
internship. They will also get certificate after the
completion of the program which is evidence of
their fruitful internship.
As they offer practical learning while
organizing some workshops and they build
social profile of students and trainees
which help them to get placement with
their placement assistance.
They also offer ten special sessions on Digital Marketing as-
Advanced Website creation: - Advanced Training for creating all type of websites and start
your career in website creation without coding.
WordPress Plugin Bonus: - Discover a secret technique to get best plugins for WordPress
worth of lakhs of price for comparatively no cost.
Secrets for Ecommerce Business: - Learn advanced techniques to create your own
ecommerce website and get expert secrets to gain traffic.
Automated marketing chatbot: - Increase your rate of conversion with automated marketing
chatbots to generate leads and automatically drive more sales.
Faster checkout methods: - Learn various methods to decrease checkout time to drive more
revenue by faster checkout and better customer experience.
24
Advanced Facebook Marketing: - Learn about various proven techniques to generate more
revenue from the same budget and get better results through Facebook advertisements.
Conversion(sales) Based advertisements: - Discover various hacks to generate sales

automatically without even the interference of the business owner.
Lead generation techniques: - Learn various advanced techniques to generate leads for any
business or industry that can further lead to sales.
LinkedIn optimization: - Learn how to optimize your LinkedIn profile to increase

connections and Generate leads from LinkedIn marketing.
Freelancer hacks: - Experience various advanced hacks to generate more freelance projects
and how to gain clients to get more income.
Figure 20 Credit @SkillGenic Academy
25
 Who should take this course?
Students
Students who are in college or recent graduates who wish to pursue their career in Digital
Marketing can apply. This course will lay a solid foundation, provide certifications, and
helped you land a job as a Digital Marketer.
Professionals
Professionals who wish to have a profile switch to Digital Marketing or who seek to add
digital expertise to their existing profile can make use of this course and add an array of
certifications to your name.
Entrepreneurs & Freelancers

Freelancers who want to grow their income exponentially. Entrepreneurs who want to
understand Digital Marketing to strategize and govern their existing digital marketing
activities.
 Why Choose SkillGenic?
26
Credit @SkillGenic Academy
27
28
29
1.1.5. Business Process like Supply Chain, Office Management, And
Corporate Communication etc.
Business process of SkillGenic Academy takes online place in the market as they operate
from their office at Indore, Madhya Pradesh. All the activities are distributed to the employees
of several department. As Business/ Sales to Manage by Business Developers, Recruitment to
HR and other related work etc.
 Plan
The initial stage of the supply chain process is the planning stage. We need to develop a plan
or strategy to address how the products and services will satisfy the demands and necessities
of the customers. In this stage, the planning should focus on designing a strategy that yields
maximum profit.
 Source
After planning, the next step involves developing or sourcing. In this stage, we concentrate on
building a strong relationship with suppliers of the raw materials required for production. In e
education the raw materials become the courses about various fields that are required for the
future generation to know. This involves not only identifying dependable teachers and trainers
but also determining different planning methods for delivery, and payment of the course.
 Make
The third step in the supply chain management process is the manufacturing or making of
products that were demanded by the customer. In this stage, the products are designed,
produced and synchronized for delivery.
Here, the task of the supply chain manager is to schedule all the activities required for
manufacturing, testing, and preparation for delivery. This stage is considered as the most
metric-intensive unit of the supply chain, where firms can gauge the quality levels, production
output and worker productivity.
30
 Deliver
The fourth stage is the delivery stage. Here the products are delivered to the customer at the
destined location by the supplier. Most of the e education websites the mode of delivery
product is online via internet services. This stage is the coordination phase, where customer
orders are accepted, and delivery of the goods is planned. The delivery stage is often referred
as logistics, where firms collaborate for the receipt of orders from customers, establish a
network of warehouses, pick carriers to deliver products to customers and set up an invoicing
system to receive payments.
 Buy
This stage often tends to be a problematic section of the supply chain for many companies.
The planners of supply chain need to discover a responsive and flexible network for accepting
damaged, defective, and extra products back from their customers and facilitating the return
process for customers who have issues with delivered courses.
Supply chain process for the e learning websites-
Plan Source
Delive
Make
r
Buy
Figure 21 Supply chain Process
31
 Office Management
According to the Apollo data about SkillGenic Academy of last two years the company stage
is cool as means the employees in the company have joined more than retained as the chart
shown below-
Figure 22 employee metrices
As the chart is representing that employees are in harmony and their internal communication
is good. The churn ratio is good as the chart represent means the leave and add of new
employees is nicely maintained.
 Corporate communication
Company communication takes place as- in companies two types of communication takes
place
 Formal communication
Formal communication is done at employee to their seniors and managers. It is upward.
 Informal communication
Informal communication exists between the employees.
32
Other types of communication take place as mentioned below-
Head
corporate
communication
Community
Public Relation Client Service External
engagement
unit unit relations
unit
officer officer officer officer
Figure 23 corporate communication
33
1.2. Problem Statement
The Internet has developed into the biggest, most accessible knowledge database ever created
in the previous 20 years, from being essentially nonexistent. The way people behave has
changed. Online education is more than simply a contemporary version of distance learning; it
is changing the way regular classrooms look and making education more accessible than ever.
Online education is a method of instruction where students utilize their personal computers to
access the internet.
Online diplomas and courses have grown in popularity over the past ten years among many
non-traditional students, including those who desire to keep their day jobs. Through the online
learning site of the host schools, online graduation and course programs are also offered, some
of which use digital technology.
Online education is also known as computer-based training, web-based training, internet-

based training, online learning, e-learning (electronic learning), m-learning (mobile learning),
and distance-based computer-aided education. portal for online learning at the host
institutions. Online education is also known as computer-based training, web-based training,
internet-based training, online learning, e-learning (electronic learning), m-learning (mobile
learning), and distance-based computer-aided education.
Online education, in general, is learning that is assisted by technology and depends on the
Internet for interactions with teachers and students as well as for teaching and learning
activities.
An online class is one that is taught through the Internet. They are typically conducted using a
learning management system that allows students to interact with other students and their
course instructor while also viewing their course syllabus and academic achievement. Online
courses are typically self-paced and offer more flexibility.
34
 Problems of Online Teaching and Learning
The absence of computer education is a significant issue in today's society. Since online
courses need a lot of time and effort, time management is a difficult challenge. Self-
motivation is a critical element of eLearning, but, to their surprise, many online students lack
it.
Sometimes there are issues with compatibility (with operating systems, browsers, or mobile
devices), the courses never start, or the student is unsure of what to do.
Versatility frequently leads to inaction. The student still hasn't accessed or finished the course
on the training platform after some time has passed.
Students may frequently become unhappy due to the lack of human interaction, the absence of
an instructor, and the inability to discuss it with their peers. Many online courses skip over
this section and concentrate mostly on readings and outside teachings.
After traditional classroom instruction, students have a difficult time quickly adjusting to an
online learning environment. Due to the abrupt change, they are unable to adjust to commuter-
based learning.
Once they run into problems with online learning, students begin to lose hope. Learning at
home is an amazing experience because things are different there. However, when learning
online, even minor annoyances at home can easily confound students.
Some students might not find commitment as strong as they would in a traditional one. The
unavoidable and stressful technology challenges that many instructors are facing are not new.
They lose all control if there are any technical issues during the live session or when
communicating with students.
The Covid-19 outbreak led to a significant globalization of online teaching and learning.
However, as a result of their abrupt deployment and ongoing modification, online classes are
losing their appeal and reverting to their earlier forms at the same rate as they
35
were introduced. Anything that is consumed in excess becomes poisonous, and online lessons
are no exception.
Hence the problem statement goes around-
Identify the applicants who are interested in the respective fields. “Identify the Students and
Professionals who believe that online courses are easy to gain knowledge”.
The learning process is drastically different for students when they go from traditional
classrooms and in-person teacher instruction to computer-based training in a virtual
classroom. Many students may not have access to the high bandwidth or reliable internet
connection required by online courses, which causes them to fall behind in their virtual
lessons.
Instructors and observers anticipated a revolution in education following the debut of online
courses. Institutions were aware that they could cut costs on seating and instructional
materials, reach a larger student population, and have more time to provide course materials.
On the other side, students may profit from attending their preferred schools even when they
were thousands of miles away, which promoted distance learning and also gave them the
flexibility to fulfil their personal duties while still getting a degree, diploma, or certificate.
However, studies have revealed that these expectations have not been met by online learning,
as these programs have attrition rates that are 10 to 20% higher.
This study aims to investigate the causes of reported low retention rates as well as potential
solutions.
36
1.3. Objectives of the Study
 To study about various practices and problems of the organization.
 To study about depth scenes and select methods applicable in learning organization.
 To study about the marketing and promotion practices held by the organization.
 To study about the various buying and selling activities applicable for online courses.
 To study about the depth product/courses of the organization.
 To study effectiveness of various selling activities conducted by the organization.
 To study about the Organizing and setting up interviews with any shortlisted candidates
by the organization.
 To study about Helping in organizing organization events and corporate activities.
37
1.4. Scope of the Study
The study aims to investigate the coverall of the Digital libraries only, but not concerned
about any traditional or any other library system.
The study includes in its scope those digital things which are exclusively functioning in India
but not overseas (Limitation by geography)
This study was conducted to identify factors that impact the experience of the audience at
planned events and to outline a strategy to manage team effectively. Furthermore, this study
is to explore events management as a professional field in grater depths by means of
analyzing the principles and practices involved.
Topics studied and discussed: Team Management, Collaboration, Lead Generation, Digital
Marketing.
38
CHAPTER 2
RESEARCH METHODOLGY
2.1. Research Design
Research Design is a strategy for answering research question using empirical data. Empirical
data refers to data collected through observation or experimentation.
2.1.1. Approach
The research design is followed by quantitative approach of research design as it is more

deductive, with variables and hypothesis. If you want to test the effectiveness of an online
teaching method, a quantitative approach is most suitable.
2.1.2. Type of Design
Type of Design Purpose and Characteristics

Correlational  Used to test whether (and how
strongly) variables are related
 Variables are measured without
influencing them
Descriptive  Used to describe characteristics,
averages, trends, etc.
 Variables are measured without
influencing them
Table 2- Correlational and Descriptive Statistics
2.2. Types of Data
2.2.1. Primary Data
Primary data is a type of data that is collected by researchers directly from main sources
through interviews, surveys, experiments, etc. Primary data are usually collected from the
source where the data originally originates from and are regarded as the best kind of data in
research.
39
2.2.2. Examples of Primary Data
 Interviews
An interview is a method of data collection that involves two groups of people, where the
first group is the interviewer (the researcher(s) asking questions and collecting data) and the
interviewee (the subject or respondent that is being asked questions). The questions and
responses during an interview may be oral or verbal as the case may be.
 Surveys and Questionaries
Surveys and questionnaires are 2 similar tools used in collecting primary data. They are a
group of questions typed or written down and sent to the sample of study to give responses.
One of the common ways to take survey from online mode todays.
2.3. Data Collection Method
 Survey methods
Surveys allow you to collect data about opinions, behaviors, experiences, and characteristics
by asking people directly. There are two main survey methods to choose
from: questionnaires and interviews.
Questionnaires Interviews
 More common in quantitative research  More common in qualitative research
 May be distributed online, by phone, by  Conducted by researcher in person, by

mail or in person phone or online
 Usually offer closed questions with limited  Usually allow participants to answer in
options their own words
 Consistent data can be collected from  Ideas can be explored in-depth with a
many people smaller group
Table 3 Questionaries and interviews
40
2.4. Questionnaire Design
A questionnaire is a list of questions or items used to gather data from respondents about their
attitudes, experiences, or opinions. Questionnaires can be used to collect quantitative and/or
qualitative information.
Designing a questionnaire means creating valid and reliable questions that address your
research objectives, placing them in a useful order, and selecting an appropriate method for
administration.
2.4.1. Questionnaire Methods
Questionnaires can be self-administered or researcher-administered. Self-administered

questionnaires are more common because they are easy to implement and inexpensive.
 Self-administered questionnaires
Self-administered questionnaires can be delivered online or in paper-and-pen formats, in

person or through mail. All questions are standardized so that all respondents receive the
same questions with identical wording. Self-administered questionnaires can be:
o cost-effective
o easy to administer for small and large groups
o anonymous and suitable for sensitive topics
 Researcher-administered questionnaires
Researcher-administered questionnaires are interviews that take place by phone, in-person, or

online between researchers and respondents. Researcher-administered questionnaires can:
o help to ensure the respondents are representative of target audience

o allow clarifications of ambiguous or unclear questions and answers
o have high response rates because it’s harder to refuse an interview when
personal attention is given to respondents.
41
 Close ended questions
Closed-ended, or restricted-choice, questions offer respondents a fixed set of choices to select

from. Closed-ended questions are best for collecting data on categorical or quantitative
variables.
Categorical variables can be nominal or ordinal. Quantitative variables can be interval or

ratio. Understanding the type of variable and level of measurement means you can perform
appropriate statistical analyses for generalizable results.
 Open ended questions
Open-ended, or long-form, questions allow respondents to give answers in their own words.
Because there are no restrictions on their choices, respondents can answer in ways that
researchers may not have otherwise considered.
42
2.5. Sampling Design
Sampling design means making decisions about sample size- as
o How many participants needed for an adequate sample size?

o How will you contact your sample?
The Sampling method is used in this research is mixed method which avoids biasness and
ensure representative sample.
2.5.1 Target Population
Target population belongs to the people who have similar characteristics and preferences that
makes them different from the whole population of the world.
In this research design the target population is students and working professionals who have
enough knowledge in the field of education and mode of online education. They can be of
any age as mentioned in the questionnaire can be above 55 years also can be target population
of this research. The working professionals can be teachers, professors, IT engineers,
Researchers, Students of Maths, Commerce, Arts, Science and Social Sciences as well.
In this study the target population consist of male and female students, professionals who are
taking online courses via e- learning providers.
2.5.2 Sampling Technique
This research also includes Sampling method as mixed method of Non-Probability

Sampling. It involves random selection, allowing you to make strong statistical inferences
about the whole group. Probability sampling means that every member of the population has
a chance of being selected. It is mainly used in quantitative research.
Convenience Sampling is part of Non-Probability Sampling includes the individuals who

happen to be most accessible to the researcher.
This is an easy and inexpensive way to gather initial data, but there is no way to tell if the
sample is representative of the population, so it can’t produce generalizable results
sometimes.
43
Figure 24 convenience sample
Voluntary response sampling
Similar to a convenience sample, a voluntary response sample is mainly based on ease of

access. Instead of the researcher choosing participants and directly contacting them, people
volunteer themselves (e.g., by responding to a public online survey).
Voluntary response samples are always at least somewhat biased, as some people will
inherently be more likely to volunteer than others, leading to self-selection bias.
Example: Voluntary response sampling
You send out the survey to all students at your university and a lot of students decide to
complete it. This can certainly give you some insight into the topic, but the people who
responded are more likely to be those who have strong opinions about the student support
services, so you can’t be sure that their opinions are representative of all students.
Purposive sampling
This type of sampling, also known as judgement sampling, involves the researcher using their
expertise to select a sample that is most useful to the purposes of the research.
It is often used in qualitative research, where the researcher wants to gain detailed knowledge
about a specific phenomenon rather than make statistical inferences, or where the population
is very small and specific. An effective purposive sample must have clear criteria and
rationale
44
for inclusion. Always make sure to describe your inclusion and exclusion criteria and beware
of observer bias affecting your arguments.
Figure 25 purposive sample
Sampling bias
Sampling bias occurs when some members of a population are systematically more likely to
be selected in a sample than others.
2.5.3 Sample Size
The number of individuals includes in sample depends on various factors, including the size
and variability of the population and research design. Hence the Sample Size is taken for this
research is 100 respondents. As the research involves the quantitative research and analysis to
identify trends and preferences on customers so the minimum no. of the respondents is 100.
In this research I have received total 119 respondents of questionnaire.
2.6 Data Analysis Statistical Technique
Using descriptive statistics, the data can summarize sample data in terms of:
o The distribution of the data (e.g., the frequency of each score on a test)
o The central tendency of the data (e.g., the mean to describe the average score)
45
o The variability of the data (e.g., the standard deviation to describe how spread
out the scores are)
2.6.1. Benefits of statistical methods
Every industry utilizes a number of key performance indicators (KPIs) to assess overall
performance, and the main method for locating reliable metrics is statistical data analysis.
You should track information about linked deals and revenue, hours performed, trainings
completed, and other pertinent numerical numbers for internal or team KPIs. It's simple to get
this data, but in order to interpret it and evaluate the performance of individuals, teams, and
the firm, statistical analysis of the data is required. In addition to assisting, you in holding
your team accountable, statistical analysis is crucial to ensuring that your team's performance
is assessed using objective numerical standards rather than subjective judgments.
For example: If your company sells goods or services, you should employ statistical analysis
frequently to monitor sales progress as well as to foresee potential problems and weak spots.
Here are some statistical data analysis applications that keep your company's procedures
current
Here are some statistical data analysis applications that keep your company's procedures
current:
Competitive analysis: Statistical analysis reveals your company's true worth. More
significantly, being familiar with standard indicators like sales revenue and net profit margin
enables you to assess how you stack up against rivals.
Real sales visibility: Your salespeople claim they have had a wonderful week and that their
stats appear nice, but how can you quantify their influence on sales figures with accuracy?
With the use of statistical data analysis, you can quickly measure sales data and link it to
particular time periods, goods, and salespeople, giving you a clearer picture of your
marketing and sales achievements.
Predictive Analysis: One of the most important uses of statistical data analysis is predictive
analytics, which enables you to use historical numerical data to forecast future outcomes and
pinpoint areas where your team should make improvements.
In this Study the software for data analysis the IBM SPSS is used.
46
CHAPTER 3
DATA INTERPRETATION AND ANALYSIS
(USING SPSS)
3.1. Data Analysis and Interpretation
1= Strongly Agree, 2= Agree, 3= Neutral, 4= Disagree, 5= Strongly Disagree
Variables Likert Scale Questions 1 2 3 4 5

Performance P1 Is your company’s communication
channel strong enough in promoting
and selling the courses in the
marketplace?
P2 Do you believe that selling,
promotion, and marketing are more
important in online education
sector?
P3 Did you believe the online course
helpful in progressing toward
someone's degree or goals?
P4 Did the online course meet
expectations in terms of quality
learning?
P5 Do you ensure useful feedback is
needed from student performances
(tests, papers, etc.)?
P6 Does price affect the quality content
of the online course?
Democratic D1 Do you consider that the instructor
is well prepared for the online
classes?
D2 Does people have confidence in
applying what they learn from the
online courses?
Autocratic A1 How satisfied are you with the price
of online courses?
A2 How satisfied are you with online
courses stipend policies?
A4 Do you ensure that prices being set
are according to the market
scenario?
47
Table 4 Likert Scale questions
Question 1 and 2 are the basic details of respondents as name and emails. Which is not needed
in statistics analysis. Hence the analysis starts from question 2.
Question: 2
Table 5 - Age group
Statistics
Age Group
N Valid 119
Missing 0
Mean 2.27
Median 2.00
Std. Deviation 1.006
Variance 1.012
Age Group
N %
15-25 27 22.7%
25-35 51 42.9%
35-45 26 21.8%
45-55 12 10.1%
Above 55 3 2.5%
years
Age Group
Valid Cumulative
Frequency Percent Percent Percent
Valid 15-25 27 22.7 22.7 22.7
25-35 51 42.9 42.9 65.5
35-45 26 21.8 21.8 87.4
45-55 12 10.1 10.1 97.5
Above 55 3 2.5 2.5 100.0
years
Total 119 100.0 100.0
48
Question 2- Interpretation
Graph 1- Age Group
Interpretation: As mentioned above the percentage of 25-35 age group is higher than other
age groups this means the respondents are belonging to younger generation although there are
older generations are present but their number is very less. The percentage of groups that are
in between 22.7% ,42.9% and 21.8% belong to 15-25, 35-45 and 45-55 age group
respectively.
49
Question 3:
Table 6- Gender
Statistics
Gender
N Valid 119
Missing 0
Mean 1.67
Median 2.00
Std. Deviation .702
Variance .493
Gender
N %
Female 55 46.2%
Male 48 40.3%
Prefer not to 16 13.4%
say
Gender
Cumulative
Frequency Percent Valid Percent Percent
Valid Female 55 46.2 46.2 46.2
Male 48 40.3 40.3 86.6
Prefer not to 16 13.4 13.4 100.0
say
Total 119 100.0 100.0
50
Graph 2- Gender
Interpretation: In the above graph it is shown that the Gender count of respondents. The
responses of Females are higher than the males whereas some of them has chosen prefer not
to say. The number of percentages is given as 46.2% are the female responders and 40.3% are
the males. Where 13.4% have choose to prefer not to say out of 119 respondents.
51
Question 4:
Table 7- Online courses are easy to gain Knowledge
Statistics
Do you find online courses are now easy to gain
knowledge?
N Valid 119
Missing 0
Mean 1.17
Median 1.00
Std. Deviation .376
Variance .141
Do you find online courses are now

easy to gain knowledge?
N %
Yes 99 83.2%
No 20 16.8%
Do you find online courses are now easy to gain

knowledge?
Cumulative
Valid Yes 99 83.2 83.2 83.2
No 20 16.8 16.8 100.0
Total 119 100.0 100.0
52
Graph 3- Online courses are easy to gain Knowledge
Interpretation: The above table and graph shows the responses of the question which is
measured as nominal variable. Hence this include the data which is not in order. As asked
above that do you find online courses are now easy to gain knowledge? Then most of the
people have replied yes in the answer. The percentage of yes is 83.2% whereas no is 16.8%.
53
Question 5:
Table 8- Communication channel strong to promote courses at marketplace
Statistics
Is your company’s communication channel strong enough in
promoting and selling the courses in the marketplace?
N Valid 119
Missing 0
Mean 2.50
Median 2.00
Variance 1.218
Is your company’s communication channel

strong enough in promoting and selling the
courses in the marketplace?
N %
Strongly Agree 23 19.3%
Agree 42 35.3%
Neutral 30 25.2%
Disagree 19 16.0%
Strongly Disagree 5 4.2%
Is your company’s communication channel strong enough in

promoting and selling the courses in the marketplace?
Cumulative
Valid Strongly Agree 23 19.3 19.3 19.3
Agree 42 35.3 35.3 54.6
Neutral 30 25.2 25.2 79.8
Disagree 19 16.0 16.0 95.8
Strongly Disagree 5 4.2 4.2 100.0
Total 119 100.0 100.0
54
Graph 4- Communication channel strong to promote courses at marketplace
measured as scale variable. The points were discussed as impact of promotion and selling
activities in online courses through distribution channel and responses were amazed as above
table shows that 35.3% people are agree with the statement and 25.2% are neutral in this.
Where as 16% people are disagreeing as they said it is not enough in promotion of online
courses in marketplace.
55
Question 6:
Table 9 Selling promotion and marketing are more important
Statistics
Do you believe that selling, promotion, and marketing are more

important in online education sector?
N Valid 119
Missing 0
Mean 2.54
Median 3.00
Std. Deviation .981
Variance .963
Do you believe that selling, promotion, and

marketing are more important in online
education sector?
N %
Do you believe that selling, promotion, and
Strongly Agree 20 marketing are more
16.8%
Agreeimportant in online education 34 sector?28.6%
Neutral 49 41.2%Cumulative
Disagree Frequency Percent Valid
13 Percent10.9%Percent
Valid Strongly Agree
Strongly Disagree 20 16.8 3 16.8 2.5% 16.8
Agree 34 28.6 28.6 45.4
Neutral 49 41.2 41.2 86.6
Disagree 13 10.9 10.9 97.5
Total 119 100.0 100.0
56
Graph 5- Selling promotion and marketing are more important
measured as scale variable. The question revolves around importance of marketing in online
sector most of the people believed that it is equally important as in other sectors, responses
are neutral. The percentage of neutral is higher than Strongly Agree and Strongly Disagree.
35.8% people are neutral in their statement out of 100%. Whereas 31.3 % are Agree on the
same side and 20.9% are Strongly agree. This is increasing the positive side and
strengthening the statement.
57
Question 7:
Table 10 – People have confidence in applying online knowledge
Statistics
Does people have confidence in applying what they

learn from the online courses?
N Valid 119
Missing 0
Mean 2.75
Median 3.00
Variance 1.105
Does people have confidence in applying

what they learn from the online courses?
N %
Agree 49 41.2%
Neutral 32 26.9%
Disagree 21 17.6%
Does people have confidence in applying what they learn from

the online courses?
Valid Cumulative
Agree 49 41.2 41.2 48.7
Neutral 32 26.9 26.9 75.6
Disagree 21 17.6 17.6 93.3
Strongly 8 6.7 6.7 100.0
Disagree
Total 119 100.0 100.0
58
Graph 6- People have confidence in applying online knowledge
measured as scale variable. The question revolves around the people confidence whether after
learning from online course are they able to apply that knowledge in practical manner or not.
Hence this leads to the democratic behavior of them related to online courses. Above
statistics shows that 35.8% people agree with the statement yes, they have confidence and
29.9% are neutral.
59
Question 8:
Table 11- price affect quality of online course
Statistics
Does price affect the quality content of the
online course?
N Valid 119
Missing 0
Mean 2.61
Median 3.00
Variance 1.326
Does price affect the quality content of the

online course?
N %
Agree 30 25.2%
Neutral 43 36.1%
Disagree 13 10.9%
Does price affect the quality content of the online course?

Cumulative
Agree 30 25.2 25.2 45.4
Neutral 43 36.1 36.1 81.5
Disagree 13 10.9 10.9 92.4
Total 119 100.0 100.0
60
Graph 7- price affect quality of online course
measured as scale variable. The question revolves around quality of content in online courses
and its dependency on the price. This tested the people perception on the quality with price of
product. Above statistics shows that 34.3% people are neutral as price affect the quality of
content and strongly agree and agree percentage is same 23.9%.
61
Question 9:
Table 12- Ensure prices are being set according to market
Statistics
Do you ensure that prices being set are according to the
market scenario?
N Valid 119
Missing 0
Mean 2.79
Median 3.00
Variance 1.455
Do you ensure that prices being set are

according to the market scenario?
N %
Agree 42 35.3%
Neutral 23 19.3%
Disagree 27 22.7%
Do you ensure that prices being set are according to the market
scenario?
Cumulative
Agree 42 35.3 35.3 48.7
Neutral 23 19.3 19.3 68.1
Disagree 27 22.7 22.7 90.8
Total 119 100.0 100.0
62
Graph 8- Ensure prices are being set according to market
measured as scale variable. The question revolves around thinking of people towards market
behavior that what they actually think does prices are set according to that market or they
have to pay according to the organization. It is found that 28.4% people are agree with this
question where 23.9% people are neutral as they think yes prices are set according to market.
And it can also be observed that 20.9% people are disagree with this, means they don’t think
prices are set according to market.
63
Question 10:
Table 13- online courses helpful in progressing towards goal

Statistics
Did you believe the online course helpful in progressing

toward someone's degree or goals?
N Valid 119
Missing 0
Mean 3.23
Median 3.00
Std. Deviation .878
Variance .770
Did you believe the online course helpful in progressing toward

Did yousomeone's
believe thedegree
online course helpful in
or goals?
progressing toward someone's degree or goals? Cumulative
N %
Agree 23 19.3 19.3 21.0
Agree 23 19.3%
Neutral 46 38.7 38.7 59.7
Neutral 46 38.7%
Disagree 42 35.3 35.3 95.0
Disagree 42 35.3%
Total 119 100.0 100.0
64
Graph 9- online courses helpful in progressing towards goal
measured as scale variable. The question revolves around the believe of people what their
preference about online courses whether online course is helpful in moving towards goal of
the or not. As online course provides learning and if they have confidence in applying so we
can say that it is helping them in achievement of their goal. But above statistics shows that
41.8% people are neutral with this this means that they are not sure with this question. And
25.4% people are agree. This means that they can move forward with online learning.
65
Question 11:
Table 14- Online courses meet expectation in terms of quality learning
Statistics
Did the online course meet expectations in terms of
quality learning?
N Valid 119
Missing 0
Mean 2.71
Median 3.00
Variance 1.138
Did the online course meet expectations

in terms of quality learning?
N %
Agree 43 36.1%
Neutral 29 24.4%
Disagree 29 24.4%
Did the online course meet expectations in terms of quality

learning?
Cumulative
Agree 43 36.1 36.1 47.9
Neutral 29 24.4 24.4 72.3
Disagree 29 24.4 24.4 96.6
Total 119 100.0 100.0
66
Graph 10- Online courses meet expectation in terms of quality learning
measured as scale variable. The question revolves around the expectations of the people
related to quality learning through online courses. The above statistics shows 40.3% people
think that online courses give quality learning. And 19.4% people disagree with this. Where
25.4% people are neutral with this.
67
Question 12:
Table 15-Instructor is well prepared for the online classes
Statistics
Do you consider that the instructor is well prepared

for the online classes?
N Valid 119
Missing 0
Mean 2.14
Median 2.00
Variance 1.056
Do you consider that the instructor is

well prepared for the online classes?
N %
Agree 46 38.7%
Neutral 24 20.2%
Disagree 10 8.4%
Do you consider that the instructor is well prepared for the

online classes?
Valid Cumulative
Agree 46 38.7 38.7 68.9
Neutral 24 20.2 20.2 89.1
Disagree 10 8.4 8.4 97.5
Strongly 3 2.5 2.5 100.0
Disagree
Total 119 100.0 100.0
68
Graph 11- Instructor is well prepared for the online classes
measured as scale variable. The question revolves around the performance of instructor of
online classes that it is important in the online courses the provider should be well trained
according to the subjects he/ she should have depth knowledge about the concepts and
methods. Hence above percentage of 37% people are strongly agreed with this and 34%
people agree with these which results higher input in positive side.
69
Question 13:
Table 16-Feedback is needed from student performances
Statistics
Do you ensure useful feedback is needed from

student performances (tests, papers, etc.)?
N Valid 119
Missing 0
Mean 2.64
Median 2.00
Variance 1.182
Do you ensure useful feedback is needed

from student performances (tests,
papers, etc.)?
N %
Agree 45 37.8%
Neutral 30 25.2%
Disagree 22 18.5%
Do you ensure useful feedback is needed from student

performances (tests, papers, etc.)?
Cumulative
Agree 45 37.8 37.8 51.3
Neutral 30 25.2 25.2 76.5
Disagree 22 18.5 18.5 95.0
Total 119 100.0 100.0
70
Graph 12- Feedback is needed from student performances
measured as scale variable. The question revolves around the feedback from students,
professional or who are the customers of online courses. Hence if the service quality is need
to measure than one factor is feedback from which you can get in favor of online courses.
The above percentage of 34.3% people agreed that yes, it is needed. And 23.9% people are
strongly agreed.
71
Question 14:
Table 17-Satisfcation with stipend policies of online courses
Statistics
How satisfied are you with online courses
stipend policies?
N Valid 119
Missing 0
Mean 2.60
Median 2.00
Variance 1.209
How satisfied are you with online

courses stipend policies?
N %
More 16 13.4%
2 48 40.3%
3 32 26.9%
4 14 11.8%
Less 9 7.6%
How satisfied are you with online courses stipend

policies?
Cumulative
Valid More 16 13.4 13.4 13.4
2 48 40.3 40.3 53.8
3 32 26.9 26.9 80.7
4 14 11.8 11.8 92.4
Less 9 7.6 7.6 100.0
Total 119 100.0 100.0
72
Graph 13- Satisfaction with stipend policies of online courses
measured as scale variable. The question revolves around the satisfaction of people related to
stipend policies of online courses. Most of the online courses offer stipend to the students
during courses and this can be an example of scholarship. So above statistics shows that
35.8% people are towards ore satisfaction in this where 26.8% people are neutral with this
statement.
73
Question 15:
Table 18- Satisfaction with the prices of online courses
Statistics
How satisfied are you with the price of online
courses?
N Valid 119
Missing 0
Mean 3.13
Median 3.00
Variance 1.094
How satisfied are you with the price of

online courses?
N %
Agree 30 25.2%
Neutral 42 35.3%
Disagree 29 24.4%
How satisfied are you with the price of online courses?

Cumulative
Agree 30 25.2 25.2 29.4
Neutral 42 35.3 35.3 64.7
Disagree 29 24.4 24.4 89.1
Total 119 100.0 100.0
74
Graph 14- Satisfaction with the prices of online courses
measured as scale variable. The question revolves around satisfaction related to price of the
online courses and this will judge the preference of the people with the prices of online
courses. The market scenario is somehow same with this question but the basic difference is
the satisfaction. 34% people are neutral with the satisfaction level and 25% are agreed in the
satisfaction level hence we can say that positive image of online courses in nowadays is
balanced.
75
CHAPTER 4
FINDINGS, CONCLUSION AND
RECOMMONDATIONS
4.1. Findings
4.1.1. General Findings
The report, which was created, implemented, and examined by the Survey Research using
supplementary data from the questionaries and analysis done by Statistical Package for The
Social Sciences (SPSS) found:
1. The number of females candidates are more than the male candidates who enroll in
online courses.
2. Their satisfaction related to quality learning in terms of online courses is less and
neutral.
3. They perceive that price is related with the quality learning as offline institution
operate.
4. They believe that quality education is important and selling, promotion and marketing
is important for the online courses.
5. The majority of researchers have discovered that encouraging online study allows
students access to the huge online resources. The majority of students in a classroom
setting rely on the notes and explanations of their instructors to grasp a certain idea.
6. Another advantage of internet learning is the availability of educational resources.
Students who study online have unrestricted access to educational resources, which
enables them to learn successfully and quickly.
76
Other findings-
Whether a student is taking a class online or face-to-face, it is important for them to become
familiar with the expectations of the course. When enrolled in an online course, a thorough
review of the course roadmap at the beginning of the term will provide the student with an
opportunity to address, with the professor, any issues with technology or issues with access to
resources.
1. Become familiar with synchronous and asynchronous terminology.
These are words you could hear frequently when talking about online education. They
explain how the instruction is given in detail. When everyone in the class arrives at the same
time, it is said to be synchronized (such as through a Zoom meeting). On the other side,
asynchronous refers to situations in which instructors and students engage with the course
contents at various times. Understanding the distinctions between these phrases can help with
course selection and preparation.
2. Review the course schedule, syllabus, and structure before class starts.
It's crucial for students to become familiar with the requirements of the course, whether
they're taking it online or in person. When enrolled in an online course, a comprehensive
reading of the course syllabus at the start of the term will give the student the chance to
discuss any technology-related or resource-access difficulties with the professor.
Additionally, this review will assist the student in comprehending how to allocate their time
to finish the readings and other projects.
3. Make time to work with the course materials.
Students have more responsibility to interact with the course materials independently when
taking an online course, particularly one that is asynchronous. Although there will be
deadlines, there frequently won't be someone to specify the precise time for the student to
view lectures that have been posted or interact with other resources. Students should write
down deadlines and allocate the necessary amount of time each week to work on the course
assignments. When duties are not attempted to be finished all at once and at the last minute,
there is less stress involved.
77
4. Investigate tools for academic success.
There are a lot of resources that cover time management, anxiety management, and exam
preparation; these materials are still applicable to the work that needs to be done in a virtual
learning environment.
5. Remember to thank your reference librarians.
The flexibility of online learning allows students to study at their own convenience. For a
very long time, students had to travel far from home to hear lectures. Students' concentration
suffers as a result of the surroundings change. E-learning, on the other hand, gives students
the freedom to select the ideal atmosphere for learning, which helps them understand more.
Students love learning more as a result than they would in a traditional classroom setting.
78
4.2. Conclusion
The benefits, drawbacks, and difficulties of online learning are covered in numerous research
and articles. These studies demonstrate the value of online learning for students, professors,
and the institution as a whole.
They also demonstrate how present obstacles can be addressed by enhancing the
effectiveness of the educational process and advancing technology. Saving money and time is
another advantage. Since they may study from home, online students can avoid paying for
travel and lodging. In contrast, in a classroom setting, students are responsible for covering
all related expenditures with their education, including travel and lodging.
The majority of researchers have discovered that encouraging online study allows students
access to the huge online resources. The majority of students in a classroom setting rely on
the notes and explanations of their instructors to grasp a certain idea.
The capacity to train a large number of students situated anywhere in the world is one of the
key advantages of online learning for universities. These students pay training fees, which
raises the amount of money the institution has available. With the additional funds, new
educational facilities can be built, significantly advancing education.
Access to instructional resources is impacted by sluggish internet connectivity and low

download speeds. However, this issue has been mitigated by the use of modern, fast-access
hardware and software components. This makes downloading learning resources and
applications simpler. Better and faster computers are being launched as processing power
rises, and these will improve access to online learning resources.
79
In order to conclude, a comparison of in-person and online learning was done. The study was
conducted by looking at the research on the applicability of online learning to students that
has been published in books and journals. According to the report, there are many advantages
to online learning over traditional classroom instruction.
The limitations of online learning can be overcome by updating the E-Leaning systems, using
online discussion forums, and utilizing new web-based software, despite the fact that it has a
number of difficulties, including a lack of student feedback and a lack of the necessary
technology to conduct online learning effectively.
In conclusion, the institution offering these courses, the tutors, and the students all benefit
from online learning. I would thus advise that online learning be implemented in all
educational institutions and that research be done to find ways to enhance this learning
process.
80
4.3. Recommendations
1. Get in touch with students early in the course
When welcoming students to your online learning environment, do so in a way that shows
them that you care about their progress. Consider introducing yourself in an email to students
one to two weeks prior to the start of the semester. Include any information you think they
might find helpful, such as whether or not there will be scheduled synchronous class
meetings, information on the course textbook or other materials they might need, when the
course will be made available in Blackboard, etc. Prior to the commencement of the course,
think about reaching out a few times to students who are just enrolling or checking in.
2. Clearly state the due dates for assignments
Give a detailed calendar of the activities and due dates for the assignments in your course.
This could be done in a variety of ways, such as by adding a matrix with activity due dates to
the course syllabus, making a course quick guide with a list of due dates by
week/unit/module, and/or using due dates in Blackboard activities and assignments so that
they are listed in students' Blackboard course calendar and activity stream.
3. Present a variation of content to students
By offering a wider perspective, open educational resources and other easily accessible media
can be helpful. You can give your students a variety of content, including textbooks, journal
articles, multimedia, and interactive learning objects.
4. For each assignment, send out homework due date reminders.
Use Teams, email, or Blackboard announcements. These reminders are welcomed by the
students and assist them in staying on task.
5. Ensure that the students you teach ask questions.
Encourage peer discussion by taking advantage of occasions like office hours and breakout
groups (on Collaborate, Teams, or Zoom, for instance). Ask questions of your students in
discussion forums as well. A question posed by one student can be helpful to all students.
81
6. Permit students to share perspectives on what they have learned
Student learning is effectively motivated by metacognition. Encourage students to keep a

course notebook or to put down their learning objectives.
7. Facilitate virtual office hours
Be innovative and make oneself accessible to students. You should take use of the virtual
office hours to communicate with them in person. Think about kicking off your office hour
with an icebreaker.
8. Employ team projects
A valuable talent in the twenty-first century is teamwork. A well-planned team project can
foster critical thinking while fostering a climate of diversity of opinion.
 To guarantee success for all group members, make sure the roles are clearly defined.
 Be clear about the group's evaluation criteria, participation expectations, and the
consequences for those who don't reach them.
 If at all possible, encourage groups to arrange brief virtual meetings with the
instructor so that they can discuss difficulties and progress together.
9. Highlight individual experiences of students
Different students have different levels of access to and familiarity with digital technologies.
Be adaptable and flexible to the kids' abilities to participate in learning activities. In
asynchronous classes, many students will be taking online courses while their kids are still at
home. Give the kids a positive acknowledgement, then move on.
10. Invite People to Use social media to form connections with one another
Students can already be interacting on digital sites. You can create hashtags or rooms for your
course that your students can use to connect, share resources, or just talk shop.
82
BIBILOGRAPHY
[1.]SkillGenic Academy |. https://academy.skillgenic.in | Copyright © 2022 SkillGenic

Academy.
[2.]Project report on E -learning. 2007-2018,2017-2021. Source- research on online

courses data 2017,2018 and 2020.
[3.]Content of E-learning @SkillGenic Academy. | Skillgenic.academy.in|
[4.]Questionnaire. | https://forms.gle/fd47bWqWDQeB4RML7 |
[5.]Berge, Z., & Giles, L. (2008). Implementing and sustaining e-learning in the
workplace. International Journal of Web-Based Learning and Teaching Technologies,
3(3), 44-53.
[6.]Conrad, D. (2006). E-Learning and social change, Perspectives on higher education in

the digital age. New York: Nova Science Publishers.
[7.]DeBrock, L., Scagnoli, N. & Taghaboni-Dutta, F. (2020, March 18). The human
element in online learning. Inside Higher Ed.
https://www.insidehighered.com/advice/2020/03/18/how-make-online-learning-more-
intimate-and-engaging-students-opinion
[8.]Darby, F. & Lang, J. (2019). Small teaching online: Applying learning science to
online classes. John Wiley & Sons, Inc.
[9.]ACUE Effective Online Instruction Webinar Recordings.
[10.] Principles of Effective Instruction from the NIU Center for Innovative Teaching and
Learning
83
Annexure 1
84
QUESTIONNAIRE
85
86
87
88
89
90
91

final summer reoprt

Uploaded by

Copyright:

Available Formats

final summer reoprt

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

final summer reoprt

Uploaded by

Copyright:

Available Formats

SUMMER TRAINING PROJECT REPORT

“A Study on various selling and promotion activities employed by

Submitted towards partial fulfillment for the award of degree

Dr A.P.J. Abdul Kalam Technical University,

Roll No.: …2100140700039….

Faculty of Management Science

Dr. Pankaj Agarwal

Above statement is endorsed.

(Dr. Anuj Kumar) Date: 16-DEC-2022

I, Twinkle Verma student of MBA III Semester (Batch 2021-23), Faculty of

Management Science, Shri Ram Murti Smarak College of Engineering &

Technology, Bareilly, hereby declares that Summer Training Report on “A

Study on various selling and promotion activities employed by

organization with respect to online courses” held at SkillGenic Academy

from 10/10/2022 to 27/11/2022 is an original and authentic work done by me.

(Signature of the Student with date)

Name : …Twinkle Verma...….

Roll No. : …2100140700039..…..

(Signature of the Student with date)

Name : …Twinkle Verma...….

Roll No. : …2100140700039..…..

CHAPTER NO. NAME OF ORGANIZATION OF THE REPORT

1.1 Introduction to Organization

2.1 Research Design

3.1. Data Analysis and Interpretation

FINDINGS, 4.1 Findings of the study

S No. Topics Page no.

Table no. Title of the table

12 Ensure prices are being set according to market

Figure no. Title of the figure

1 Source SkillGenic Academy

3 Marketing Mix of SkillGenic academy

7 Digital marketing and research

8 Website planning and creation

11 Social Media Marketing

15 Web Page Development

20 Other Pictures Credits @SkillGenic Academy

21 Supply Chain Process

8 Ensure prices are being set according to market

E.g., For example,

In this internship of 6 weeks and 6 days form date 10/October/2022 to 27/November/2022 I

1.1. Introduction to The Organization

Figure 1 Source Skillgenic Academy official website

Organization structure and Hierarchies.

Figure 2 Organization Hierarchy

Figure 3 Marketing mix of Skillgenic Academy

Figure 4 Operation process

Figure 6 Digital Marketing

The Whole depth about this course is as below –

Research and Digital marketing

Figure 7 Research and Digital marketing

Website planning and creation

 Gathering Information: Purpose, Main goals & Target Audience

 Planning, Sitemap & Wireframe Creation

 Content writing & Assembly

 Testing, Review & Launch

 Maintenance, Opinion Monitoring & Regular updating

Figure 9 email marketing

 Basics of Email Marketing

 How to Grow Your Mailing List?