Economic Assignment

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 Assignment No 1 of Economics

Title: Analysis of Cola Next’s Market Equilibrium, Demand, and


Supply Elasticities

Introduction:-

Mezan Beverages Private Limited introduced Cola Next in March 2016,


aiming to offer a local alternative to imported brands. With growing demand,
Cola Next has expanded rapidly across Pakistan, often exceeding production
capacity to meet the surging demand. In this analysis, we examine Cola
Next’s market equilibrium, supply and demand changes, and elasticities.

1. Initial Equilibrium Price and Quantity for Cola Next

The initial equilibrium occurs when the quantity demanded is equal to


quantity supply:

Given:-

Demand function =Qd=9900-10p

Demand supply=Qs=50p

Set Qd=Qs

9900-10p=50p

9900=60p

P=9900/60=165

Substitute p=165 into either

Q=50×165=8250

Thus the initial Equilibrium is 165 and initial equilibrium quantity is 8250.

2.New equilibrium price and quantity after supply increased:-

With ths supply increased the new supply function is

Qs=50p + 8000

Set the new Qd=Qs equilibrium

9900-10p = 50p+8000
9900-8000 = 50p+10p

1900 = 60p

P=1900/60

P=31.67

Substitute p into the function as

Q=50×31.67+8000=9583.5

The new equilibrium price is approximately 31.67 and the new equilibrium
quantity is 9583.5.

3.Price elasticity of demand and supply at initail equilibrium:-

To calculate the formuals we use following formulas

Price Elasticity of Demand Ed:

Ed=dQd/dp × P/Q

Price Elasticity of Supply Es:

Es=dQs/ds × P/Q

From the demand function

Qd=9900-10p

dQd/dp = -10

Using initial Equilibrium values P=165 and Q=8250

Demand Elasticity

Ed=-10. 165/8250

=-0.2

Demand Supply

Es=50.165/8250

=1

Interpretation:
The demand elasticity of -0.2 indicates inelastic demand, meaning a change
in price leads to a smaller percentage change in quantity demanded.

The supply elasticity of 1 indicates unit elastic supply, meaning a 1% change


in price leads to a 1% change in quantity supplied.

Conclusion

Through this analysis, we find Cola Next’s initial and adjusted market
equilibrium points. As demand increases, production expands to meet
consumer needs, lowering the equilibrium price and raising the equilibrium
quantity. The demand and supply elasticities reveal that demand is inelastic,
while supply responds proportionately to price changes, reflecting the
beverage’s competitive positioning in a growing market.

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