7121010053 Ojwang Linet Akoth
7121010053 Ojwang Linet Akoth
7121010053 Ojwang Linet Akoth
MAKING SHOP
BUSINESS LOGO:
INDEX: 7121010053
1
DECLARATION
Students’ declaration.
I declare that this business plan is my original work and has never been presented to any other
Signature……………………
Date…………………………………...
Supervisors’ declaration
Other than the source materials, this entrepreneurship report in its entirety is the original work
Signature……………………...
Date…………………………………...
i
ACKNOWLEDGEMENTS
I sincerely take this opportunity to thank those who helped me to come up with this business
plan. First, I thank the Almighty God for granting me the knowledge, wisdom and
understanding that has enabled me to complete my project. I also take this chance to express
my gratitude to my parents and friends for their moral and financial support till the
ii
DEDICATION
I dedicate this work to my teachers for they’ve always encouraged and supported me until the
completion of this project. I also dedicate this work especially to my parents and siblings;
iii
LIST OF TABLES
Table 14 Projected cashflow statement for the second year 2025 ........................................... 21
Table 15 Projected cashflow statement for the second year, 2026 .......................................... 22
Table 17 Proforma balance sheet for the first three years ........................................................ 23
iv
TABLE OF CONTENTS
DECLARATION ........................................................................................................................ i
ACKNOWLEDGEMENTS ....................................................................................................... ii
DEDICATION .......................................................................................................................... iii
LIST OF TABLES .................................................................................................................... iv
EXECUTIVE SUMMARY ....................................................................................................viii
CHAPTER ONE ........................................................................................................................ 1
BUSINESS DESCRIPTION ...................................................................................................... 1
1.1 BUSINESS OWNERSHIP .............................................................................................. 1
1.2 BUSINESS LOCATION AND ADDRESS .................................................................... 1
1.3 PRODUCTS AND SERVICES ....................................................................................... 2
1.4 INDUSTRY ..................................................................................................................... 2
1.5 JUSTIFICATION ............................................................................................................ 2
1.6 BUSINESS GOALS ........................................................................................................ 2
1.6.1 Short term goals. ....................................................................................................... 2
1.6.2 Long term goals ........................................................................................................ 3
1.7 ENTRY AND GROWTH STRATEGY .......................................................................... 3
CHAPTER TWO ....................................................................................................................... 4
MARKETING PLAN ................................................................................................................ 4
2.1 POTENTIAL CUSTOMERS .......................................................................................... 4
2.2 COMPETITION .............................................................................................................. 4
2.3 PRICING.......................................................................................................................... 4
2.4 METHODS OF PROMOTION AND ADVERTISEMENTS ......................................... 5
2.5 SALES TACTICS ............................................................................................................ 5
2.6 MARKET SHARE........................................................................................................... 5
2.7 DISTRIBUTION STRATEGY ........................................................................................ 6
2.7.1 Distribution channel .................................................................................................. 6
2.7.2 Distribution method .................................................................................................. 6
2.7.2 Factors that shall affect distribution process ............................................................. 6
CHAPTER THREE ................................................................................................................... 7
ORGANISATION AND MANAGEMENT PLAN .................................................................. 7
3.1 INTRODUCTION ........................................................................................................... 7
3.2 ORGANIZATIONAL AND MANAGEMENT CHART ................................................ 7
v
3.3. THE MANAGEMENT TEAM....................................................................................... 8
3.3.1 Managing director ..................................................................................................... 8
3.3.2 Production manager .................................................................................................. 8
3.3.3 Designer .................................................................................................................... 9
3.3.4 Accountant ................................................................................................................ 9
3.3.5 Driver ...................................................................................................................... 10
3.3.6 Salesperson ............................................................................................................. 10
3.3.7 Security officer........................................................................................................ 10
3.3.8 Tailors ..................................................................................................................... 11
3.4 RECRUITMENT TRAINING AND PROMOTION .................................................... 11
3.4.1 Recruitment ............................................................................................................. 11
3.4.2 Placement ................................................................................................................ 11
3.4.3 Training ................................................................................................................... 11
3.4.4 Promotion................................................................................................................ 12
3.5 REMUNERATION........................................................................................................ 12
3.6 INCENTIVES ................................................................................................................ 13
3.7 LEGAL REQUIREMENTS........................................................................................... 13
3.7.1 Licenses................................................................................................................... 13
3.6.2 Permit ...................................................................................................................... 13
3.6.3 By- laws .................................................................................................................. 13
3.8 SUPPORT SERVICES .................................................................................................. 13
3.8.1 Legal services.......................................................................................................... 13
3.8.2 Banking services ..................................................................................................... 13
3.8.3 Insurance Services .................................................................................................. 13
CHAPTER FOUR .................................................................................................................... 14
PRODUCTION/ OPERATION PLAN.................................................................................... 14
4.1 INTRODUCTION ......................................................................................................... 14
4.2 PRODUCTION FACILITIES AND CAPACITY ......................................................... 14
4.3 PRODUCTION PROCESS ........................................................................................... 15
4.4 PRODUCTION OBJECTIVES ..................................................................................... 15
4.5 PRODUCTION STRATEGIES ..................................................................................... 15
4.5.1. Materials required by month .................................................................................. 16
4.5.2 Labor costs per months ........................................................................................... 17
vi
4.5.3 Overhead cost per month ........................................................................................ 17
4.6 FACTORS AFFECTING OPERATION ....................................................................... 17
4.6.1 Health regulations ................................................................................................... 18
4.6.2 Safety ...................................................................................................................... 18
4.6.3 Taxes ....................................................................................................................... 18
4.5.4 Labour ..................................................................................................................... 18
CHAPTER FIVE ..................................................................................................................... 19
FINANCIAL PLAN................................................................................................................. 19
5.1 INTRODUCTION ......................................................................................................... 19
5.2 PRE-OPERATION COST ............................................................................................. 19
5.3 WORKING CAPITAL .................................................................................................. 19
5.4 PROJECTED CASH FLOW STATEMENTS .............................................................. 20
5.4.1 The first year, 2024 ................................................................................................. 20
5.4.2 The second year 2025 ............................................................................................. 21
5.4.3 The third year 2026 ................................................................................................. 22
5.5 INCOME STATEMENT AS AT DECEMBER 2024, 2025 AND 2026 ...................... 23
5.6 PROFORMA BALANCE SHEET AS AT DECEMBER 2024, 2025 AND 2026 ....... 23
5.7 PROJECTED SALES REVENUE ................................................................................ 24
5.8 BREAK EVEN ANALYSIS.......................................................................................... 24
5.9 FINANCIAL RATIOS................................................................................................... 24
5.9.1 Gross profit ratio ..................................................................................................... 24
5.9.2 Net profit ratio......................................................................................................... 25
5.9.3 Return on equity ...................................................................................................... 25
5.9.4 Return on assets ...................................................................................................... 25
APPENDICES ......................................................................................................................... 26
APPENDIX A: BUSINESS LOCATION ........................................................................... 26
APPENDIX B: BUSINESS LAYOUT ................................................................................ 27
vii
EXECUTIVE SUMMARY
My business name will be Linet Textile and Garment making shop located in Rongo opposite
Rongo success Academy. Reasons for choosing the location is because of the nearness to the
customers, availability of security and space for the business. I've come up with this idea due
My business will offer products such as fabrics, readymade garments, upholsteries e.g.
curtain shears and services such as garment making, training on garment making and
delivery to customers. My target market will be girls, ladies and women. My shop in garment
will be dealing with women's wear and children's wear. The key positions in my business
will be the general manager who'll be me followed by my assistant and the in charge of
delivery.
I will access capital from bank loans, my personal savings, family and friend’s contribution.
Personal savings -1,000,000, bank loan - 1,000,000, family and friend’s contribution -
My shop will have competitive advantages such as good customer care services, strategic
positioning, advanced technology for example using electric machines during production
providing neat work and in time, delivery of products to customers as per their orders also in
time, affordable values of products and services to the customers and discounts.
viii
CHAPTER ONE
BUSINESS DESCRIPTION
Linet Textile and Garment making shop shall be owned and managed by Ojwang Linet Akoth.
The owner has pursued and succeeded in fashion and design and garment making at Diploma
level, having numerous ideas which are going to be advantageous to the business. She has
worked in the field for two years and gained a lot of practical experience.
The business will be a sole proprietorship form of business where the owner is likely to enjoy
all the benefits. The owner will be her own boss, set rules and regulations by herself. Will be
in charge of employing and firing workers. The business owner shall be assisted by a deputy
director who shall check all or any shortcomings a cashier who shall keep records and receive
The business shall be located in Rongo opposite Rongo Success Academy. The reason why I
have chosen this location is because presence of market niche in the area, good infrastructure,
nearness to major roads hence easy transport or access of materials and presence of Rongo
police station around the place which will offer enough security to the business.
Rongo town
linettextile@gmail.com
0746547824
1
1.3 PRODUCTS AND SERVICES
The business shall deal in products and services of high quality. Despite stiff competition, the
business shall put various strategies to deal with its competitors honestly and successfully as
it will engage in direct marketing, social media marketing, create awareness and offer freed
delivery of products to those living within the precincts, selling pocket friendly products and
Products offered shall be designer wear, uniforms, upholstery e.g. curtains, bedsheets and
covers, cushion covers, pillow cases and many others. Services shall include designing, repair,
embroidery services, printing of garments and drying, laundry and dry cleaning, fabrics e.g.
1.4 INDUSTRY
The business shall fall under textile industry currently dominated by the small – scale
producers. To cope or catch up with the large-scale producers, the business shall engage in
1.5 JUSTIFICATION
My business shall succeed because it shall get well trained, experienced employees, security
being high, my business hall shall also deploy full time security and protection since it will be
near Rongo patrol base. Producing high quality products and services shall lead to the success
• Market penetration,
• Increasing stock
• Achieving break-even.
2
1.6.2 Long term goals
• Opening branches.
The business shall make its production in phases, step by step as dictated by demand. It shall
take insurance against uncertainties so that in case of loses, the business hall seeks
compensation. It will also recruit employees in phases majorly on key essential employees for
the start. It will invest capital in bits depending on return on equity investment.
3
CHAPTER TWO
MARKETING PLAN
My shop targets local tailors, schools and individuals that may want my products and services.
2.2 COMPETITION
Many shops in Rongo town deal with tailoring, that is, making of garments only and most of
them are not able to do many designs. I discovered that as a gap during my research.
2.3 PRICING
• Method of production
• Cost of production
4
• Prevailing market price
• Government policies
• Number of competitors
Pricing shall be based on both mark-up price and price based on prevailing market price,
making it advantageous to the firm and will also help the shop to easily and faster penetrate
the market. The business mark-up price will be 25% of the market price.
The business shall promote and advertise the business using social media like Facebook,
YouTube, Instagram etc. and posters since they are cheaper and covers a wide area.
My shop will employ methods of personal selling so that I can present my products direct to
prospective buyers or customers face to face with the aim of making sales.
My shop shall have a market share of 55%. It shall offer good customer services to increase
5
Market
Gracies tailoring share analysis
shop
12%
Tripple J textiles
8%
Linet garment
making and Wholesalers Retailers Consumers
textile shop
Distribution and transport of materials, goods shall be done by a motorcycle, pickup trucks.
The business shall stock enough materials can be used within a period of time.
• Motorcycle breakdown.
6
CHAPTER THREE
3.1 INTRODUCTION
This is the arrangement of activities and framework which brings the activities necessary to
Achieve the objectives of the business. Employees will be allocated duties and a duty roster to
enhance a flow of shift. The proprietor shall be the managing director. This chapter as well,
analyses the incentives and remuneration due to the staffs, the licences and permits and the
Managing director
Salesperson Tailor
Accountant
Security Driver
7
3.3. THE MANAGEMENT TEAM
The managing director shall be Linet who will be managing all the activities within and outside
the premises.
Qualifications
• Should plan for the future success of the business to encounter risk.
• Maintain and controls the work in order to meet the standard specifications.
Qualifications
• Knowledge in ICT.
8
• Ensures that production is cost effective.
3.3.3 Designer
Qualifications
• Knowledge of ICT.
• Should be responsible for achieving results through the development of the designs.
3.3.4 Accountant
Qualifications
• Be honest.
• Work experience,
• Monitoring accounts
9
3.3.5 Driver
Qualifications
3.3.6 Salesperson
Qualifications
10
3.3.8 Tailors
Qualifications
3.4.1 Recruitment
The method that will be used to recruit the management team will use of,
3. Personal consultants
3.4.2 Placement
The business shall carry out the following steps and placing of employees of employees.
3.4.3 Training
11
1. Improving productivity and efficiency
3.4.4 Promotion
1. Education background.
3. Innovativeness.
4. Loyalty.
5. Discipline.
The business shall use strategies in creating promotions for those who displayed exceptional
skills in their areas of duty will be recognised through promotion in terms of;
1. Salary increase.
3. Expansion of ranks among the employees who have high level of qualifications.
3.5 REMUNERATION
12
3.6 INCENTIVES
3.7.1 Licenses
The business has license from county government which cost Kshs. 1,500, trading license and
3.6.2 Permit
The business shall acquire permits from the Migori county government in order for it to carry
on with the business for the machine and equipment that it has hence allows the business to
The business will follow the bylaws issued by the county government of Migori
The business shall have support services which enables it to operate effectively.
The business hire services of Ben wa Cyber and co advocate limited company to represent the
The business is to open an account with equity bank, Rongo to ensure safe custody of funds
The business will be insured against accidents, fire and theft and destruction of property.
13
CHAPTER FOUR
4.1 INTRODUCTION
The business shall require some machines and equipment. These shall help to improve
production and operation to move smoothly in the business. The business shall ensure that the
employees to be employed are of skilled labour in dealing with the machines and equipment
that are used in the business. The business shall order its products from regional company
where large variety of products are produced in large quantity as this shall be done on a
smoothly basis depending on the quantity of products available in the store in order to minimise
shortage of products.
14
4.3 PRODUCTION PROCESS
The product will be manufactured on daily basis depending on the already designed and valid
job card. The business will be operating from 8.00am – 6.30pm There are steps put in place in
order to ensure the products are ordered and reaches the business safely,
2. The business shall then send the letter of inquiry to the industry of the production where
3. The business shall ensure that the garments ordered are the right ones and of good
quality
4. The business shall then give the driver and hand over to transport
5. The goods once reach the business, there will be manpower which will help in
offloading of goods
6. The products shall be therefore received in the business as they shall be taken to the
store.
The business shall make sure that the machine and equipment provided are suitable for the
specific task that they are supposed to perform in order to maximise operational process as this
15
1. Increasing manpower.
There will be strategies of minimising production cost and maximising utilization of business
resources i.e.
The business shall ensure that the machines and equipment are maintained on monthly basis
as shall require total amount of Kshs. 50,000 as this shall be scheduled in order to improve the
This shall be done by acquiring skilled technician who shall be responsible for the repair and
maintenance of machines and equipment as this shall be obtained from smart Industry
Monthly cost of materials, labour and the production overhead shall be,
16
4.5.2 Labor costs per months
Item Amount
Electricity bills 1,000
Transport bills 5,000
Water bills 500
Telephone bills 500
Total 7,000
Table 10 Monthly overhead costs
Internal
• Source of income.
External
• Economic factors.
• Political factors.
• Social factors where changes may occur leading to increase in spending power on one
group.
• Technological factors.
17
4.6.1 Health regulations
The requirement of the public health will be adhered to in handling all the enterprise products.
4.6.2 Safety
The business will ensure that when handling any tool, protective garment must be put on to
4.6.3 Taxes
The business shall be required to pay taxes monthly since it’s a legal requirement from
government
4.5.4 Labour
Under the act of fair labour standards, the business shall ensure that the employees are paid are
paid as required.
18
CHAPTER FIVE
FINANCIAL PLAN
5.1 INTRODUCTION
Linet Textile and garment making factory shall budget and maintain its accounts in a way that
ensures the business stays afloat and that the business generates profits.
Below is the amount the business is going to use for the operational cost
Items Cost
Business registration 20,000
License 500
Insurance 10,000
Electricity 500
Water 500
Telephone 1,000
Wages and salaries 25,000
Business permit 2,000
Rent 5,000
Machines and equipment 50,000
Stock 20,000
Transport 5,000
Sign post 1,000
Total 140,500
Table 11 Preoperational costs
Below is the capital that the business shall incur in day-to-day operating expenses
Item Feb March April
Transport 6,000 4,000 5,000
Rent 5,000 5,000 5,000
Wages & salaries 35,000 35,000 35,000
Advertisement 15,000 10,000 20,000
Stock 25,000 30,000 20,000
Telephone 2,000 1,500 1,000
Electricity 700 1,000 800
Total 88,700 86,500 86,800
Table 12 Working capital
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5.4 PROJECTED CASH FLOW STATEMENTS
Item Jan Feb Mar April May June July Aug Sept Oct Nov Dec
Opening bal - - - - - 2800000 406000 419000 1881000 9775000 14770000 19700000
Cash in flow - - - - - 450000 500000 2000000 10000000 15000000 20000000 25000000
Cash sales - - - - - - - - - - - -
Total Cash - - - - - 450000 500000 2000000 10000000 15000000 20000000 25000000
inflow
Credit outflow - - - - - - - - - - - -
Salaries - - - - - 5000 10000 15000 30000 35000 45000 50000
Rent - - - - - 5000 5000 5000 5000 5000 5000 5000
Transport - - - - - 2000 10000 20000 50000 50000 70000 80000
Taxes - - - - - 30000 40000 50000 70000 70000 80000 85000
Water - - - - - 1000 3000 4000 10000 10000 10000 12000
Electricity - - - - - 1000 3000 5000 10000 10000 10000 10000
Stock - - - - - - 10000 20000 50000 50000 80000 80000
Total c.o - - - - - 44000 81000 119000 225000 230000 300000 32200
Net profit - - - - - 406000 419000 1881000 9775000 14770000 19700000 24678000
Close balance - - - - - 406000 419000 1881000 9775000 14770000 19700000 24678000
Table 13 Cashflow statement for the first year, 2024
20
5.4.2 The second year 2025
Item Jan Feb March April May June July Aug Sept Oct Nov Dec
Opening 2467800 2964900 3961000 4959500 6458000 6958500 8457500 8956000 8953500 9454000 9452000 1045000
bal 0 0 0 0 0 0 0 0 0
Cash in 3000000 4000000 5000000 6500000 7000000 8500000 9000000 9000000 9500000 9500000 10000000 10500000
flow 0 0 0 0 0 0 0 0 0 0 0 0
Cash 4000 - - - - 5000 - - - - - 5000
sales
Total 3000400 4000000 5000000 6500000 7000000 8500500 9000000 9000000 9500000 9500000 10000000 10500500
cash 0 0 0 0 0 0 0 0 0 0 0 0
inflow
Credit - - - - - - - - - - - -
outflow
Salaries 60000 70000 70000 75000 75000 75000 80000 90000 90000 90000 95000 95000
Rent 5000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000
Transport 80000 90000 90000 95000 90000 95000 100000 10000 100000 105000 105000 110000
Taxes 90000 95000 95000 100000 100000 105000 105000 110000 105000 110000 115000 120000
Water 15000 15000 20000 20000 25000 20000 30000 25000 30000 35000 25000 35000
Electricit 15000 20000 25000 30000 25000 25000 20000 30000 25000 30000 30000 30000
y
Stock 90000 90000 95000 90000 90000 100000 95000 100000 105000 100000 105000 105000
Total 355000 390000 405000 420000 415000 430000 440000 465000 460000 480000 485000 505000
cash
outflow
Net profit 2964900 3961000 4959500 6458000 6758500 8457500 8956000 8953500 9454000 9452000 99515000 10450000
0 0 0 0 0 0 0 0 0 0 0
Close 2964900 3961000 4959500 6458000 6758500 8457500 8956000 8953500 9454000 9452000 99515000 10450000
balance 0 0 0 0 0 0 0 0 0 0 0
Table 14 Projected cashflow statement for the second year 2025
21
5.4.3 The third year 2026
Item Jan Feb March April May June July Aug Sept Oct Nov Dec
Openin 246780 104457 199550 199425 199430 204414 209407 204380 214375 219350 219340 224325
g bal 00 000 00 000 000 000 000 000 000 000 000 000
Cash in 105000 200000 200000 200000 205000 210000 205000 215000 220000 220000 225000 230000
flow 00 000 000 00 000 000 000 000 000 000 000 000
Cash 4000 - - - - 5000 - - - - - 5000
sales
Total 105007 200000 200000 200000 205000 210000 205000 215000 220000 220000 225000 230000
cash 000 000 000 00 000 000 000 000 000 000 000 000
inflow
Credit - - - - - - - - - - - -
outflow
Salaries 100000 100000 105000 100000 105000 105000 110000 110000 115000 120000 120000 125000
0
Rent 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000
Transp 115000 115000 120000 120000 125000 125000 130000 130000 135000 140000 140000 145000
ort
Taxes 125000 125000 130000 130000 135000 135000 135000 140000 140000 140000 145000 145000
Water 40000 40000 45000 45000 45000 45000 50000 50000 55000 55000 55000 60000
Electric 40000 40000 45000 40000 45000 50000 50000 50000 55000 55000 60000 60000
ity
Stock 110000 110000 115000 115000 120000 120000 125000 125000 130000 130000 135000 140000
Total 550000 550000 575000 570000 585000 600000 620000 625000 650000 660000 675000 695000
c.o
Net 104457 199550 199425 199430 204415 209407 204380 214375 219350 219340 224325 230010
profit 000 000 000 000 000 000 000 000 000 000 000 000
Close 104457 199550 199425 199430 204415 209407 204380 214375 219350 219340 224325 230010
balanc 000 000 000 000 000 000 000 000 000 000 000 000
e
Table 15 Projected cashflow statement for the second year, 2026
22
5.5 INCOME STATEMENT AS AT DECEMBER 2024, 2025 AND 2026
Liabilities
Current 50,000 70,000 200,000
creditors
Long term liability
Long term loan 1,000,000 1,000,000 2,000,000
Total liabilities 1,050,000 1,070,000 2,200,000
23
5.7 PROJECTED SALES REVENUE
% credit 800 × 100 1,200 × 100 1,500 × 100 1,800 × 100 2,200 × 100
sales 1,800 2,700 3,200 3,800 4,500
=44.4% = 44.4% = 46.9% 47.4% 48.9%
𝐶𝑜𝑛𝑡𝑟𝑖𝑛𝑢𝑡𝑖𝑜𝑛 𝑚𝑎𝑟𝑔𝑖𝑛
𝐵𝑟𝑒𝑎𝑘 𝑒𝑣𝑒𝑛 𝑝𝑜𝑖𝑛𝑡 =
𝑇𝑜𝑡𝑎𝑙 𝑓𝑖𝑥𝑒𝑑 𝑐𝑜𝑠𝑡
2,426,600
=
100,000
=72950000 – 48684000
=24,266,000
𝐺𝑃 × 100
𝐺. 𝑃 =
𝑆𝑎𝑙𝑒𝑠
24
47,861,500 × 100
= = 65.6%
72,950,000
𝑁𝑃 × 100
𝑁𝑃 =
𝑆𝑎𝑙𝑒𝑠
46,830,500 × 100
= = 64.2%
72,950,000
𝑆𝑎𝑙𝑒𝑠 × 100
𝑅𝑒𝑡𝑢𝑟𝑛 𝑜𝑛 𝑒𝑞𝑢𝑖𝑡𝑦 = =
𝐶𝑎𝑝𝑖𝑡𝑎𝑙
10,000 × 100
= 20%
50,0000
𝑆𝑎𝑙𝑒𝑠 × 100
𝑅𝑒𝑡𝑢𝑟𝑛 𝑜𝑛 𝑖𝑛𝑣𝑒𝑠𝑟𝑚𝑒𝑛𝑡 =
𝐶𝑎𝑝𝑖𝑡𝑎𝑙
10,000 × 100
= 14.3%
70,000
25
APPENDICES
GARMENT MAKING
SHOP
RONGO SUCCESS
ACADEMY
26
APPENDIX B: BUSINESS LAYOUT
Managing director’s
Washrooms office
Factory
Reception
Accounts office
Production
managers officer
Store
Security guard
27