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    BRANDBOOK ANIMAL PLANET

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    nury

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    BRANDBOOK ANIMAL PLANET

    Uploaded by

    nury
    19 views24 pages

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
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    Download as pdf or txt
    19 views24 pages

    BRANDBOOK ANIMAL PLANET

    Uploaded by

    nury

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 24

    2008 International Off-Air

    Brand Guidelines
    Logo
    Logo

    Logo on black Logo on white


    Logo / Hero Colour

    Trademark symbol must always be present

    COLOUR - PMS 375


    C - 47 R - 145
    M -0 G - 212
    Minimum height 8mm Y - 100 B-0
    K -0
    contents
    toolkit ‘A’ line brand device
    1 Logo 11 ‘A’ Line Strap Device

    2 Logos on Black & White 12 ‘A’ Line Logo Rotation

    3 Hero Logo 13 ‘A’ Line Strap Usage

    4 Logo Colours (on white) 14 Print Examples 1

    5 Logo Colours (on black) 15 Print Examples 2

    6 Colour Values 16 Print Examples 3

    7 Exclusion Zones 1 17 Print Examples 4

    8 Exclusion Zones 2 18 Print Examples 5

    9 Colour Theory 19 Print Examples 6

    10 Font Specification 20 Print Examples 7

    21 Print Examples 8

    22 Contacts
    Colour Logos
    In addition to black and white the 10 colours below are the ONLY colours to be used without prior consent.
    Please contact Lester Mordue to discuss any further colour requirements - Lester_Mordue@discovery-europe.com
    Colour Logos
    In addition to black and white the 10 colours below are the ONLY colours to be used without prior consent.
    Please contact Lester Mordue to discuss any further colour requirements - Lester_Mordue@discovery-europe.com
    NO type should be within these areas
    with the exception of website details [as shown]
    Exclusion Zones

    discoverytv.com
    discoverytv.com
    discoverytv.com

    Preferred Exclusion Zone Exclusion Zone for applications


    e.g. Billboard, Press ad, etc. involving limited space
    e.g. Web banners, Skyscrapers, etc.
    What not to do

    no type here
    no type
    here
    discoverytv.com discoverytv.com

    no type here
    no type here
    discoverytv.com discoverytv.com
    Colour
    We have chosen our palette from the vast array of rich and wonderful colours within the animal
    kingdom. This wide pallete illustrates the diversity of the natural world.

    Each colour can be used to enhance the emotional connection that ANIMAL PLANET seeks to
    find with its audience.

    sadness / purity / power / health / joy / healing / understanding /


    integrity / romance / longing / safety / danger / wisdom / peace /
    ‘A’ Line Strap Device

    7.6

    strap is cut at 7.6


    ‘A’ Line Logo Rotation

    7.6

    large logo is rotated at 7.6


    ‘A’ Line Strap Usage

    discoverytv.com
    Print Examples
    Font Arial
    Primary Font Arial Bold

    “The quick brown fox jumps over the lazy dog.”

    Font Arial Bold

    discoverytv.com
    Print Examples
    Print Examples
    Print Examples
    Print Examples
    Print Examples
    Print Examples
    Print Examples
    Contacts

    Lester Mordue, International Creative Director


    lester_mordue@discovery-europe.com

    Douglas Lerner, International Marketing Manager


    douglas_lerner@discovery.com

    Sarah Wilson, International Production Manager


    sarah_wilson@discovery-europe.com

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