NCMB 419

NURSING LEADERSHIP AND

MANAGEMENT

John Caezar L. Sabas

RN,RM,MSN,MMHoA,CHA,DipHLM,CHRA,FPCHA
Week 11 Topics
Continuing Professional Development
1. Philippine Qualification Framework (PQF) AQRF
2. Career Development
Career Planning –Job Search –Source of Job Leads – Resume /
Portfolio Development – Tracking Job Leads – Resignation –
Succession – Planning Membership in Professional Nursing
Organization
3. Continuing Professional Development
In - Service Training Program
Formal and Non- Formal Education
4. Professional Advocacy
Right Now!!!

Are qualified to be a Nurse?

What is a QUALIFICATION?
QUALIFICATION
• The formal certification that a person has successfully
achieved specific learning outcomes relevant to the
identified academic, industry or community requirements.

• Confers official recognition of value in the labor market

and in further education and training.
Philippine Qualifications Framework (PQF)

A national policy that describes the levels of educational

qualifications and sets the standards for qualification
outcomes.

• Competency-based.
• Labor market driven.
• Assessment based qualification recognition.
Philippine Qualifications Framework (PQF)

Objectives:
• To establish national standards and levels for outcomes of
education and training.
• To support the development and maintenance of pathways
and equivalencies which provide access to qualifications and
assist people to move easily and readily between the different
E & T sectors and between these sectors and the labor market.
• To align the PQF with international qualifications framework to
support the national and international mobility of workers thru
increased recognition of the value and comparability of
Philippine qualifications.
Philippine Qualifications Framework (PQF)
Benefits:
For the Person
• Encourages lifelong learning to allow individuals to start at the
level that suits them.
• Provides access to certificates and licenses recognized by
government.
For the Employers
• Assures that standards and qualifications are consistent to job
requirements/demand.
• Provides common understanding on standards, qualifications
and levels.
Philippine Qualifications Framework (PQF)

Benefits:
For the Education and Training Providers
• Ensures transparency in training provision, conformance
to standards and preciseness of accountability for
learning outcomes
For the Authorities
• Provides the standards, taxonomy and typology
qualifications as bases for granting approvals to providers
and stakeholders
PQF Levels and Domain Descriptors

• Knowledge Skills and Values

• Application
• Degree of Independence
What is your plan after you
passed the NLE in 2025?
Career Development Plan
Career Development Plan
Also known as a professional development plan, a career
development plan is a document that describes career
goals and the path to achieve them.

Need to consider current state:

• Career
• Goals
• Things to do to move forward
Career Development Plan
Benefits:
Provides a Roadmap for the Future
Know what the end goals are and how to achieve them.
Identifies Skills Gaps
May help turn weaknesses into opportunities by encouraging to fill
skills gaps and become a more well-rounded employee.
Inspires Motivation
More motivated to work hard and push self professionally.
Creating an Effective Career
Development Plan
1. Consider present-day situation
2. Determine goals
3. Assess current skill set
4. Explore resources
5. Work toward goals
6. Track milestones
7. Revisit plan
Creating an Effective Career
Development Plan
Consider present-day situation
Evaluate current position and compare it the past experiences,
desires, strengths, skills and values.

Determine goals
What hope to accomplish. Should be SMART.
Short-term goals – where you’ll be in a few years
Long-term goals – where you’ll be in the next 5 to 10 years
Creating an Effective Career
Development Plan
Assess current skill set
Read job postings that are related to position you wish to land down.
Consider the skills you’re confident in as well as the skills you need to
develop in the future to reach your goals.

Explore your resources

Take full advantage of a variety of resources to help you out
Creating an Effective Career
Development Plan
Work toward your goals
Put in the work so you can make some progress toward your goals.

Track your milestones

You’ll need to keep tabs on your milestones and celebrate them
along the way.

Revisit your plan

Plan should be useful but also flexible enough to adapt to new
situations.
What is the difference between
Resumé, Curriculum Vitae, and
Biodata?
Resumé
A short account of one's career and qualifications.

Curriculum Vitae
A longer and more detailed professional experience and
qualifications.

Bio Data
A detailed document that provides a comprehensive summary of a
candidate's life along with career information.
Creating a Resumé
STEP 1. Pick the Right Resumé Format

Remember: First impression lasts.

Format:
• Reverse-Chronological
Most popular resume format worldwide. Best format for most job-seekers.
• Functional
Focuses more on skills than work experience.
• Combination
Great choice for experienced job-seekers with a very diverse skill set.
Reverse Chronological Functional Combination
STEP 1. Pick the Right Resumé Format

Best Practices:
1. Stick to one page.
2. Add clear section headings.
3. Adjust the margins.
4. Choose a professional font. (Ubuntu, Roboto, or Overpass)
5. Set the correct font size. (11-12 for regular text, 14-16 section titles)
6. Use a PDF file.
STEP 2. Add Contact Information

Full Name Optional Information

Job Title
First and last name should stand out Professional Account
Websites
Email Address
Stick to an address that’s professional and easy to spell, like a combination
of first and last name. (e.g.- juandelacruz@gmail.com)

Phone Number Avoid

Date of Birth
Add a reliable number. Unprofessional Email Address
Headshot (country specific)
Location
Complete home address; street, barangay, town/city, province
STEP 3. Write a Resumé Headline

Recruiters spend an average of less than seven seconds on a resumé.

Resumé Summary
A two to three-sentence summary of career.

Resumé Objective
Expression of professional goals and aspirations, academic background, and any
relevant skills for the job.
 STEP 4. Prioritize Work Experience

Selling of oneself and show off previous accomplishments and

responsibilities.
• Job title/position
• Company name/location/description
• Dates employed
• Achievements and responsibilities

Include work experiences related to current job

application.
STEP 5. List of Education

Program Name Bachelor of Science in Nursing

University Name Our Lady of Fatima University - Nueva Ecija Campus
Dates Attended August 1, 2021 – July 31, 2025

Additional Information:
Location
GPA
Honors
Achievements
Minor
STEP 6. Emphasize Skills Section

Second most important part of a resumé.

Hard Skills
These are measurable abilities. (computer literacy, trouble
shooting of mechanical ventilator, etc.)

Soft Skills
Also known as personal skills. (time management, decision
making, critical thinking)
Should be matched with your job application.
STEP 6. Optional Sections
How you will search for a
job best fitted to your
qualifications?
Job Search

• Challenging
• Nerve-wracking
• Daunting
• Time Consuming
 bossjob.ph www.rarejob.com.ph
www.jobstreet.com.ph
www.outsourcely.com

www.upwork.com
www.workabroad.ph www.51Talk.ph
www.kalibrr.com

www.onlinejobs.ph www.freelancer.com
virtualcoworker.com

ph.indeed.com

www.careerjet.ph
www.foundit.com.ph
www.fiverr.com

www.linkedin.com
Tracking Job Leads
Tracking Job Leads
Keep it really light weight and only track the essential
information.

• Company
• Position
• Contact Person
• Phone Number
• Business Address
• Date of Application
• When to follow-up Application Status
Lead – Research the company and contact them.
• Application Status Prospect – Fill out an application. Submit resume.
Interview – Prepare for an interview.
Stalled – Contact the company.
Resignation
 Resignation Letter
A formal written notice stating the intention to leave current
job.

A statement that echoes work ethic and commitment.

A well-crafted resignation letter not only serves as a formal

notification but also leaves a lasting impression of
professionalism.
Reasons of Resignation from Nursing:
Burnout Work environ. Content:
Inappropriate nurse-patient ratio Poor management Last day
Compensation Lack of support Gratitude toward the company
Retirement Work overload Potential next steps
Lack of job satisfaction
 Have you heard
The Great Resignation?
The Great Resignation
Represents an ongoing trend where
employees are leaving their jobs in record
numbers.
Career Succession
Career Succession
An organizational-focused approach to identify and
develop individuals with the potential to fill key leadership
roles.

Essential for maintaining high standards of care and

operational efficiency.
Career Succession Strategy
• Identify Key Positions and Potential Successors
• Develop Clear Career Pathways
• Invest in Training and Development
• Regularly Review and Update the Succession Plan
• Communicate the Succession Plan
Have you heard the
RA 10912 of 2016?
RA 10912 of 2016

An Act Mandating And Strengthening The Continuing

Professional Development Program For All Regulated
Professions, Creating The Continuing Professional
Development Council, And Appropriating Funds Therefor,
And For Other Related Purposes

RN: 15 units per renewal

Continuing Professional
Development
Continuing Professional Development

• The term used to describe the learning activities

professionals engage in to develop and enhance their
abilities.
• A holistic approach towards the enhancement of personal
skills and proficiency throughout a professional's career.
In-House Training Program

• The process of educating employees about specific skills

or processes with particular courses or programs.
• A type of organizational training that can be delivered in
the form of workshops, seminars, mentoring, or e-learning
methods.
• Tailor-made sessions and initiatives.

Benefits:
• Improve individual and team performance,
• Increase employee satisfaction, retention, and
lead to increased productivity.
How do you learn new
things?
Learning can happen anywhere: through a
casual conversation, mobile apps, traditional
classrooms, online platforms, or simply an
observation
Formal and Informal Education

Formal Education Face-to-Face Learning, Online Courses, and Training Workshops

The structured and organized educational experiences that
typically take place within an institutional setting.
Informal Education Learning from Others, Hands-on Learning, and Independent Learning
• More spontaneous and flexible, acquired well outside the
traditional classroom setting.
• Often self-directed and driven by personal interests or needs.
• Can also occur in social settings.
• Not structured and does not yield any formal credentials.
What is your advocacy as a
future nurse?
Professional Advocacy
Professional Advocacy
The act or process of pleading for, supporting, or
recommending a cause or course of action.

• Individual
• Interpersonal
• Organization and Community
• Policy
Professional Advocacy
• Individual Advocacy
The nurse educates health care consumers so they can consider actions, interventions,
or choices related to their own personal beliefs, attitudes, and knowledge to achieve
the desired outcome.
• Interpersonal
The nurse empowers health care consumers by providing emotional support, assistance
in obtaining resources, and necessary help through interactions with families and
significant others in their social support network.
• Organization and Community
The nurse supports cultural and social transformation of organizations, communities, or
populations.
• Policy
The nurse promotes inclusion of the health care consumers’ voices into policy,
legislation, and regulation about issues such as health care access, reduction of health
care costs and financial burden, protection of the health care consumer, and
environmental health, such as safe housing and clear water.
Professional Organization
Nursing Professional Organization

The Philippine Nurses Association, Inc.

Founded on September 2, 1922 as Filipino Nurses

Association (FNA) in a meeting of 150 nurses presided by
then Anastacia Giron Tupas.
1663 F.T. Benitez Street, Malate, Manila 1004 Philippines
philippinenursesassociation@yahoo.com.ph
 Nursing Professional Organizations

Association of Association of Association of Critical Care Gerentology Military Nurses Mother & Child
Diabetes Nurse Nursing Service Private Duty Nurses Nurses Association of the Association of the
Ang NARS, Inc. Educators of the Administrators of Nurse Association of the Association of Philippines (MNAP) Philippines, Inc.
Philippines the Philippines, Inc. Practitioners of Philippines the Philippines (MCNAP)
(ADNEP) (ANSAP) the Philippines (CCNAPI) (GNAP)
(APDNPP)

National League of Occupational Operating Room Philippine Hospital Philippine Nursing Philippine Society of
Philippine Oncology
Philippine Government Health Nurses Nurses Association Infection Control Research Society, Emergency Care
Nurses’ Association
Nurses, Inc, (NLPGN) Association of the of the Philippines Nurses Association Inc. (PNRS) Nurses, Inc. (PSECN)
Philippines (OHNAP) (ORNAP) (PHICNA)

Society of
Renal Association of Cardiovascular
the Philippines, Inc. Nurse Practitioners of
(RENAP) the Philippines, Inc.
Are you a Pinoy?
Week 12 Topics
• Understanding Filipino Values
• Filipino Management Styles
Understanding Filipino Values
Filipino value system refers to the set of values that are
important to the majority of Filipinos.

A cultural definition that encompasses the values that

Filipinos have historically held as important in their lives.
Understanding Filipino Values
Family Orientation
Family is at the core of the Filipino values system, and caring
for one’s family is a significant value.

Hospitality
A hallmark of Filipino culture, and the country’s people are
known for their generosity and warm welcome.

Hard Work and Industriousness

Filipinos’ are resilient.
Understanding Filipino Values
Compassion for Others
This value encourages Filipinos to be caring and empathetic
towards others, especially those in need.

Being Helpful to Others

A fundamental aspect of Filipino culture and is
demonstrated through acts of kindness and generosity.
Filipino Management Styles
Often used to refer the management approaches and
practices adopted by the contemporary Filipino manager.

Filipino manager’s role as patriarch to his work force - more

personal and spontaneous.

Dominant features of the Filipino culture include familism,

personalism, and emotionalism.
Origin of Filipino Management Styles
Familism
Filipino workers’ mind, the family comes foremost.
Specifically, having a happy family is their paramount
concern (De Jesus, 1985).

Related to familism is the value of paternalism - a parent

nourishing his children
Origin of Filipino Management Styles
Personalism
A tendency of Filipinos to take things personally—or to be
taken personally.

Filipinos preference for personalized service over self-service.

To Filipinos, to be personal is to be friendly, to want to

connect, to want to establish a positive relationship.
Origin of Filipino Management Styles
Emotionalism
• Filipinos as extremely sensitive.
• One must avoid hurting other people’s feelings.
• Say yes fast, to part ways fast.
• When their personal honor and dignity is under attack or
when they lose face.
• Traditional way through which Filipinos’ communicate: hint,
make conscious, and open up.
• It is generally believed that everything can be settled by
talking things through.
Origin of Filipino Management Styles
Western approach:
• Being objective in handling problems, situations, and people.
• Being oriented to goals through building a team of people
dedicated to the common goal.
• Being productivity-oriented by resorting to the most efficient
ways to finish a job with the least input of time and energy
• Being impersonal or professional detached in hiring, promoting
and firing employees.
• Being organization-oriented, to the extent of putting company
interests before other interests.
When does the dilemma
occur?
Managers
should be
FLEXIBLE.
Filipino Management Styles
• Management-by-kayod (working like a dog) or Realist
Manager
• Management-by-libro (book) or Idealist Manager
• Management-by-lusot (shortcuts, bribery, rulebreaking) or
Opportunist Manager
• Ugnayan (movement to interrelate)-management or
Reconciler-Manager
Filipino Management Styles
Management-by-kayod (working like a dog) or Realist
Manager

Wielded by an autocrat who wants quick action, has gut

feeling, priority-oriented, strives for optimal performance,
knows how to use people and resources, cuts problems
down to manageable size, practical, fast decision-maker,
impatient and shrewd.

Does-Evaluates-Plans a Little-Does
Filipino Management Styles
Management-by-libro (book) or Idealist Manager

A thinker and technocrat; is meticulous, cautious, stubborn,

planning-oriented and systematic; strives for professional
performance; thinks first before deciding; seeks quality
results; and has high ideals.

Plans a Lot-Does-Evaluates-Replans a lot

Filipino Management Styles
Management-by-lusot (shortcuts, bribery, rulebreaking) or
Opportunist Manager

Willy-nilly, has no conscience, loves to get by, likes to resort to

shaky deals to achieve easy settlements, avoids headaches,
and believes in non-money-no-work philosophy.

Plans-Does-Does again and again

Filipino Management Styles
Ugnayan (movement to interrelate)-management or
Reconciler-Manager

A cross of idealist and realist manager, believes in

contingency management, solid, shares his knowledge, and
has excellent behavioral skills.

Evaluates-Plans-Does and at the same time Evaluates again

Filipino Management Styles
Consultative – Persuasive – Consensual

Allowing people to Involves appealing to Agreed on by the

participate in planning values, emotions, and concerned parties.
and implementation conscience of others.
activities. Anchored on
concern and respect.
Week 13 Topics
• E – Health
• Teleconferencing
• Social Media
What is E-Health?
E - Health
Refers to the use of digital technologies in healthcare to
improve patient outcomes, enhance efficiency, and
streamline the delivery of care.

In nursing, e-health tools like electronic health records (EHRs),

telemedicine, mobile health apps, and online patient
education resources play an increasingly vital role.
Key Concepts in E-Health for Nursing
Electronic Health Records (EHRs)
Digital versions of patients' paper charts.

Benefits:
Improve accuracy, reduce errors, enhance communication
among healthcare providers, and enable better coordination of
care.
Nurse's Role:
Nurses document patient assessments, interventions, and
responses in the EHR, ensuring data is accurate, timely, and
accessible to the healthcare team.
Key Concepts in E-Health for Nursing
Telemedicine
Remote delivery of healthcare services
via telecommunication technologies.

Benefits:
Expands access to care, reduces wait times, and provides
convenience for patients in remote areas or with limited mobility.
Nurse's Role:
Nurses support virtual consultations, monitor patients remotely,
and provide education on how to use telehealth platforms
effectively.
Key Concepts in E-Health for Nursing
Mobile Health (mHealth)
Use of mobile devices (smartphones, tablets)
and apps to monitor health, track symptoms,
and provide health education.

Benefits:
Encourages patient self-management, provides real-time health
tracking, and increases engagement in care.
Nurse's Role:
Nurses may guide patients in selecting appropriate mHealth apps,
assist with symptom tracking, and help interpret data for care
decisions.
Key Concepts in E-Health for Nursing
Health Information Portals
Online platforms where patients
can access their health information,
book appointments, and communicate
with healthcare providers.

Benefits:
Increases patient empowerment, improves access to personal health records,
and fosters communication with the healthcare team.
Nurse's Role:
Nurses educate patients on how to use these portals, ensure patients
understand their medical records, and support self-management efforts.
Benefits of E-Health for Nursing
Improved Patient Outcomes:
Enhanced communication leads to better care coordination, fewer medication
errors, and more timely interventions.
Increased Efficiency:
Automation of tasks such as documentation reduces paperwork and allows nurses to
spend more time with patients.
Cost-Effective Care:
Telehealth and remote monitoring can reduce hospital readmissions and
unnecessary in-person visits.
Patient Empowerment:
Access to their health information and tools to track their progress fosters patient
involvement in care decisions.
Challenges in E-Health
Privacy and Security:
Protecting patient data from breaches is critical. Nurses must ensure compliance with
privacy regulations.

Digital Literacy:
Not all patients are comfortable with or have access to digital technologies,
so nurses may need to provide extra support and education.

Technology Reliability:
Technical issues (e.g., poor internet connections, malfunctioning devices) can disrupt
care delivery, requiring nurses to troubleshoot or provide alternative solutions.
 Teleconferencing and
Social Media in Nursing
Teleconferencing
Refers to using video, audio, or both to conduct live, remote
communication between patients, healthcare teams, and
other stakeholders.

Common Platforms:
Zoom, Microsoft Teams, Skype,
and telehealth-specific systems
Benefits of Teleconferencing
Improved Access to Care
Allows nurses to connect with patients who are remote or unable to visit in person,
providing consultations, follow-up care, and health assessments.

Collaboration with Healthcare Teams

Enables nurses to discuss patient cases with doctors, specialists, and other team
members in real-time, promoting more coordinated care.

Patient Education
Nurses can use teleconferencing for health education sessions, helping patients
understand their conditions, treatment plans, or preventive measures.
Nurse's Role in Teleconferencing
Pre-Consultation Preparation
Ensure that both the patient and the nurse are familiar with the technology. Verify
that the technology works (audio, video, internet connection).

Providing Support
Help patients feel comfortable during virtual visits, answering questions and
addressing concerns about the technology or procedure.

Documentation
Maintain accurate records of telehealth sessions, just like in-person visits, ensuring all
assessments and communications are properly documented.
Challenges with Teleconferencing
Technical Issues
Poor internet connections, device malfunctions, or software glitches can disrupt care
delivery.

Privacy Concerns
Ensuring that virtual consultations are conducted in a secure environment and
patient confidentiality is maintained.

Digital Literacy
Some patients may struggle with technology, requiring additional guidance.
Social Media
Platforms like Facebook, Twitter, Instagram, LinkedIn, and
others where individuals or organizations share content,
communicate, and network.
Social Media
Professional Networking
Nurses can join groups or follow organizations to
stay updated on best practices, research, and
clinical guidelines.
Patient Education
Nurses can share evidence-based health information, wellness tips, and
disease prevention advice through social media platforms.
Advocacy and Awareness
Nurses can advocate for healthcare causes, promote public health
campaigns, and raise awareness on issues like mental health, chronic disease
management, and more.
Support and Community
Online communities provide a space for nurses to connect, share
experiences, and receive peer support.
Social Media
Confidentiality
Never share patient information, images, or details of any personal health history.
Patient privacy should be a top priority.
Boundaries
Maintain professional boundaries and avoid personal interactions with patients on
social media platforms.
Evidence-Based Information
Share accurate, credible, and up-to-date healthcare information. Nurses should be
cautious about sharing opinions or personal beliefs that could impact their
professional reputation.
Follow Institutional Policies
Ensure compliance with workplace and regulatory guidelines related to the use of
social media.
Risk and Ethical Consideration
Breaching Professional Boundaries
Nurses must refrain from engaging in personal relationships with patients on
social media or sharing inappropriate content.

Misinformation
Posting incorrect or misleading health advice can harm patient care and
damage a nurse’s credibility.

Public Perception
What is shared online can be seen by patients, colleagues,
and employers, which may affect a nurse’s professional image.
Week 14 Topics
Core Values of a Professional Nurse
 Being a Nurse

Challenging
Rewarding

Technical Skills
Critical Thinking
Deep Commitment to Patient Care
Core Values of a Professional Nurse
Guide nurses in building trusting relationships
with patients, families, and the healthcare team
while maintaining the standards of care and
professionalism.
Core Values of a Professional Nurse
Compassion
• It involves showing empathy, kindness, and concern for
the well-being of patients and their families.
• Offering emotional support, listening actively, and
advocating for patients' needs.

A nurse takes the time to comfort a patient who is anxious

before surgery, offering reassurance and explaining the
process to ease their fear.
Core Values of a Professional Nurse
Integrity
• The commitment to honesty, ethical principles, and
professional responsibility.
• Uphold patient confidentiality, and adhere to ethical
guidelines in every aspect of their practice.

A nurse is transparent with a patient

about the risks and benefits of a
treatment plan, ensuring that the
patient is fully informed to make
decisions about their care.
Core Values of a Professional Nurse
Accountability
• Nurses are responsible for their actions, decisions, and the
care they provide.
• They hold themselves accountable for their practice and
are willing to be evaluated by peers and supervisors.
• Accountability includes adhering to established policies
and guidelines and continually improving one’s skills.

A nurse promptly reports an error in medication

administration and takes responsibility for correcting the
situation to ensure patient safety.
Core Values of a Professional Nurse
Respect for Human Dignity
• Every patient deserves to be treated with dignity and
respect, regardless of their background, beliefs, or
condition.
• Providing care that promotes autonomy, self-worth, and
privacy.

A nurse ensures a patient’s privacy is respected during a

physical examination and listens to the patient’s
preferences regarding their care.
Core Values of a Professional Nurse
Altruism
• The selfless concern for the well-being of others.
• Prioritizing the needs of their patients above their own and
providing care with no expectation of reward.

A nurse volunteers extra time to assist a colleague who is

overwhelmed, despite having their own tasks to manage, in
order to ensure that patient care remains uninterrupted.
Core Values of a Professional Nurse
Excellence
• Nurses strive for excellence by providing the highest quality of
care possible.
• This includes continuous learning, staying updated with the
latest evidence-based practices, and striving to improve
clinical skills and knowledge.

A nurse takes continuing education

courses on new medical technologies
to enhance their ability to care for
patients with complex conditions.
Core Values of a Professional Nurse
Collaboration
• Working effectively with other healthcare professionals, patients, and their
families.
• Nurses engage in interdisciplinary teamwork to ensure comprehensive
and holistic care. This value emphasizes the importance of
communication, mutual respect, and shared decision-making.

A nurse participates in a multidisciplinary

team meeting to discuss a patient’s care
plan, ensuring input from doctors, physical
therapists, and social workers to provide
the best outcome for the patient.
Core Values of a Professional Nurse
Justice
• Refers to fairness in the distribution of resources, access to care, and
the treatment of patients.
• Nurses advocate for equitable healthcare and work to eliminate
disparities in care, ensuring that all patients receive the care they
need regardless of their background.

A nurse advocates for a patient who

has limited access to healthcare services,
ensuring they receive the necessary
resources and referrals to meet their
healthcare needs.
Scenario 1
You are caring for a patient who is reluctant to take a
prescribed medication because they are concerned about
its side effects. How would you demonstrate compassion
and integrity in this situation?
Scenario 2
A colleague makes an error in patient care. How do you
demonstrate accountability and respect for human dignity?
Week 15 Topics
Opportunities for Entrepreneurial Nursing Practice
Business Plan
1. Executive Summary
2. Business Description
3. Market Analysis
4. Weakness, Opportunities, Threats (SWOT)
5. Organization Management
6. Sales Strategies
7. Funding Requirement
8. Financial Projection
Business Plan
• Strategic document that outlines a company's goals,
strategies for achieving them, and the time frame for their
achievement.
• It covers aspects like market analysis, financial projections,
and organizational structure
Opportunities for Entrepreneurial Nursing Practice

• Nursing is a dynamic and growing field.

• Nurses possess a wealth of knowledge, clinical skills, and
experience that can be applied to create innovative
businesses.
EXECUTIVE SUMMARY

The first section of the business plan but is often written last. It
provides a concise overview of your business.

Business Name: What is your business called?

Mission Statement: A brief description of the purpose of your
business.
Vision Statement: What long-term impact do you want your
business to have on the community or the healthcare industry?
Objectives: What goals do you want to achieve within the first
year?
BUSINESS DESCRIPTION

Outlines the services you will provide, your target market,

and what differentiates your business from competitors.
Business Structure: Are you a sole proprietorship or
partnership?(This affects taxes, liability, etc.)
Services: What specific services will your practice offer? This
could include home health care, chronic disease
management, wellness programs, or nursing education.
Unique Selling Proposition: What makes your nursing business
different or unique compared to others? Is it your specialty in
geriatric care, your ability to offer remote health services, or
your focus on preventative care?
MARKET ANALYSIS

Helps you understand the healthcare landscape, identify

your target market, and understand industry trends.
Target Audience: Define who your services will cater to. Are
you focusing on elderly patients needing home health care?
Or are you targeting busy professionals who need wellness
programs?
Market Trends: Research current trends in healthcare, such
as telemedicine, home health care, or preventative wellness.
Are these trends an opportunity for your business?
Competitive Landscape: Who are your competitors? What
are their strengths and weaknesses? How will you stand out?
Strength, Weaknesses, Opportunities, and
Threats (SWOT Analysis)
A strategic tool to evaluate the internal and external factors that
may affect the success of the business.
Strengths: What are your business’s strengths? (e.g., your nursing
expertise, community trust)
Weaknesses: What internal challenges may hinder your business?
(e.g., lack of business experience, limited financial resources)
Opportunities: What external opportunities can your business take
advantage of? (e.g., increasing demand for home health care,
technological advancements)
Threats: What external threats might impact your business? (e.g.,
competition, regulatory changes)
ORGANIZATION MANAGEMENT

Structure of your business, including management roles,

team members, and staffing needs.
Ownership: Is it a sole proprietorship, partnership, or
corporation? Who will own the business and manage daily
operations?
Management Team: Will you need additional staff, such as
administrative assistants, or will you be operating solo?
Describe the roles and responsibilities of each team member.
Hiring Plans: If you plan to hire additional nurses or
administrative staff, describe the qualifications and
experience needed for each role.
SALES STRATEGIES

Outlines how you plan to market and sell your services.

Marketing Plan: How will you attract and retain clients? Will
you use social media, build partnerships with healthcare
providers, or create a referral program?
Sales Channels: Will you offer in-person consultations, virtual
services, or both? How will you promote these services to
your target market?
Client Retention: How will you build long-term relationships
with patients and clients? Will you offer follow-up visits,
patient education, or personalized care?
FUNDING REQUIREMENTS

How much capital you need to start and run your business.
Startup Costs: Initial expenses like equipment, office space,
marketing, licensing, insurance, and technology.
Operational Costs: Ongoing expenses like salaries, supplies,
and utilities.
Funding Sources: How will you raise the required funds? Will
you use personal savings, take out a loan, or seek investors?
FINANCIAL PROJECTIONS

• Estimate future income, expenses, and profitability.

• Will help determine if your business is financially viable.
Revenue Projections: How much money do you expect to
earn in the first year? This should be based on service pricing
and estimated client volume.
Expenses: Outline both fixed and variable costs.Break-even
Analysis: Determine the point at which your business will start
making a profit.Profit and Loss (P&L)
Statement: Provide a projection of your income and
expenses over the next 1-3 years.
Final Conclusion:
"Management in nursing is about making decisions
that affect patient outcomes, but leadership is
about making those decisions with compassion,
clarity, and collaboration. Be both a strong
manager and a compassionate leader."