亚马逊站内广告运营实操详解

Download as pdf or txt
Download as pdf or txt
You are on page 1of 7

÷ø÷ùúû÷úüÿûøþÿ÷ 0–á1:vw234s

ìíîï𽾿ÀÁÂÃñòóôõö

0123456789 
 !4"#$%&"'()*+,#-
.&/#0+1234567&8!*!9:;<==>?@ABCDEFG
HIJ
DFK* !4LM6"I:EFNOPQRSP.&LM6"#-TUV
FWXYEFZ[.&":\]^_]`abcd$">eFfghi#-.&j
!9:;<Kk>lmnopDEFdq:rsJ
ptuGH@A:;<>vwx:Kyd$:z{|}~
K€(‚ƒ2„ :†‡ˆpc‰|}Y:2Š‹:;<"lŒ:>
>KŽvw:z‘K’“”•–J
o—˜)y;<™š›gœ:KW>ž>Ÿ T+,:NO¡QRSP¢
>eŸ £¤¥\]^_]`¦¤>e§¨©>eªr01>eF«¬­,®>e¯
°±²³´µ¶¶*·¸™¹£¤¥J

º»¼½¾¿ÀÁÂÃÄ
>‰ÅÆÇÈÉ} :ÊË2Ÿ Ì,NO¥ÍWX¥΢ŸÏ£¤
¥J:>|}ÐÑ:ÊËÒyÓj1¨ µ~ÔWXPÕ´J
1։)×&
5ÿÙÚ^Û_Üÿ^ÚÝ8ÞÅÆß4à-‰ÓjÅÆß:áâKãJ
6ÿÙÚ^Û_Üÿä8å^Ú8ÿRSæç4à-‰ÓjRSæç:áèÊÍéêëJ
5678þúú9 6 ú59 ÿ÷÷6 ÷756÷÷ùÿ÷ÿÿÿ6 ÿ!÷"#÷"$÷"÷"% ûú$
IJIKLMILNÿMJPQI R¿ß(*+,bcST9Uhi
01ÿ3456789 ÿÿ !"#345678$
%&'()*+,-./01)2345 67)89:;<=>?@ABC$D
EFGHIJKLIJMNI)-OPQ!:;R.STÿU VÿWÿX YVZ
U Vÿ[=$
\]^_`aKL*+,bcd7efgh5ijkl mJnop#qrs
tu)vwxyzMbc$

{|}~€‚ƒ„
*+,bc†‡67!:;STˆ‰Š‹X YVZŒŠ‹ŽZ
ZS)KL‘78’)KLÿÿŽZ“P”•–—˜VZ™š
†‡$
†‡›>œ)˜VZžŸ F¡¢ÿ¡ £¤ÿ¥¦§F¡¢ÿ¡ £˜VZ)œ¨m™š
bc—$
”•k˜VZ)†‡S©>ª«¬)­®¯°)±²³–´µ¶)·¸
¹º»¼d7$
D½¾)#qd7!¦˜VZ#qrd7¿)*+,ÀÁ)>ÂkÃÄ#q
rd7m)XŽÿÅZ9ÆÇÈÉʸ´ZÿÅZ9ËÉd7)ÌC
¥34ÍÎÏ)ÐÎÑÒÓÔÕT#qr)‡Ö”•ËÉd7u8d7#qr)ÌC
¥34×ØٜÑÏ)PQÚÛÆÇÈÉʸud7$
±½ÜrOF½ÜÝÞ)ÝÞßàœá1áâ)wPQ!ãÜ»ä¿åæ©á1áçè¿é)X
êëÓÝÞìíaî¢ï —ð=›8$ñ̽Ür)½òóôá1áõ)wôá1çõJá1öõ)
÷øùúûüý)ì̜"#r)þÿœwãÜrúûü)wãÜ340ªêë0ª!
›8)PМ1½þÿ127$
3¥Ù4#qr)PQd7Ù4KLÝÞ$ã56«78œ)9 ±æKL3Ê
Û Ù½ œwÈd7ÝÞ)©*+,KLÝÞʸ)w±æKLß
 œìw཯ôÝé¿á1áç$
½ÜŽZ8PQd75ÜX ÿ ¤ÿ½ÜX ÿ PQd75Ü#qr)D4
½X ÿ #qrœÛ)EQ)ÌCœ434)PQ !½ÜX ÿ S)
34Ù4þÿ)‡Öd7ŽZþÿX ÿ $
ٜEF34O !"$ÝÞaPQ")ÝÞàÙ# !)96«$– 
l%3ôì)PQ$!½&µ¶l%3ô8"j÷'-ٜ())*«[w+4
,-+./0$
!ã5PQ"/0ÃĽÌCwôÝÑak)1,-+.2)œ34"w
ã34Ý5OÑa)67½8ÜKL™8k)93ʽÜ:‹)œ½Ü:‹3Ê;
<žŸÑak):ÝÑa)î¢ï VôÝ-Ña);<ÍQ­= >?l%)@½APQ
l%B2+.ÌCCý):Ýa)@w;<4éak)ãA344éD"$

~€EFGH
VWXYPLLZ[[\]^___àbcdW_]àefLghVijZ[[\]kQlkImkIm___àbcdW_]àefkImXV[baiWkImIKQnokIQkQlpkQl[Wq[kQrkIstokIslukIsonkIsv ILu
UVUWXYUXZÿYV\]U ^7`_4`abá#BCcdefgh
0123456789 56 12385 83838
488 !9!"#38$%&38'(3)*+,-./012345
3867898+:;<;4=>?@4AB8C;DEF8+:;4=>GHI8
GJKLM8NO9PQR8CGSTUV)WXQR 0F8;GHI8GLM8
YZ[4534R 8\67]*^9)
3954_8T5"#41238JK!"#41238!`ab;=>cd412
3)*+;4=>!,-./012ÿfghijk4lmn3)op;U[,-./0123UN64
_89qr8s!;[tu4123UN68*+,-./012ÿfk4lmn3v,-./012
ij4k4lmn38<;4=>8wxy*^#z48*^ab48C{|y;4=
>8wx *^}8;<=>~ *^€4_8;4‚ƒ„8 †‡ˆy9S
T43‰(37)
%o4Š !‹Œ48 9!;wx4123ŽtŽ}89!448WX4‘’y
“”4•–8—R[˜_U45=>)WX0™š›œ1234ž
Ÿ8 ¡¢œ£58£¤58£¥51234žŸ8¦§A¨©ªœ«$¬4­®
38{|!DE¯°564)
E+:123Žt4_8±9²&{|4)³5“”8´µ4¶x·¸9
8´µ4 “”98µ¹º»•–8³;4538!9!3 8!5
³! 5¼½34•–)WX+:!´¾wx4_8DE[4¼wx3 )*+µ¹
4º»8*+¿À!,gh8k4Á:lmn38ÂÃRDÄ!,Á:ghlm
n3)

ÅÆÇÈÉÊËÌÍÎÏÐÑ
ÒÓ7¡Ô4Õ00Ö×2ÿ™ØÙ0ÚØÛ8DEÜÝy Þ;=>ab48*^412
38`ßT4!DEÜÝyàá748â+0™š7ãäå8;ã4=>4123œ
yŠÓ8æ;ç«`è*^41238DEé*^"#4Uêë;®T412
3)
ìÁ:lmn48\í0lmbîŠ8vïðñŠ8h4123*^
4123!=ò4óôŠ4)õöDE©÷48AøUùú©8C3!ûü;
48C340ý5ôþŠ8;;4=>í0ÿüû4ôþ0>ó1ó2I3Š)
[45ôþŠ`üû;=>4123ƒFL4)
E!55I67‰€}“”85‰²[9 êë`ûü;=>4123)0 !T
56üû489 Pt4tu1238¼ž 9¬ 412381"8G
¹€"#41233)

ÌÑ
7‰0 !"#8«6Ž98$0%Ó4DÄdŽ)s4!&'48(-ØÿN6)!
*TW+8,-9!ß.)
T/08123456788)9<:;ï`²4=>L<=>«ƒ)ˆ‡?@4
.8,-$0*A)p7BCDEFGÂDEHIy¢51234JKN65¢*IL;
[8;4«6*¢*IL;[9MN5OMNPQR8STLM„8s;9«7QRE78G
ijkl\XXmnnopqrrrstuvwjrpstxyXz{i|}mnnop~]~U€~U€rrrstuvwjrpstxy~U€kinut|j~U€UW]‚~U]~]ƒ~]nj„n~] ~U†‡‚~U†ˆ~U†‚~U†‰ ]Xˆ
dedfghdgiÿhekld m)4!7nopqû`arsVtêÜ
01234556789 7  77
 !74"# $%&'(7)*+,  -.-%/014
238 4567789:;<=;>?@A:BCDE8# FGHIJ7K5 L
L5E/ 7GMINOPQRSTFR 6UV89GMI8W89XYOZ[XB
R \6]^ÿ̀ abcde4fghijNOP`aklFm"NOnoFm4
fQRhi7-pqr7/01"#-stuv-%wx14GMIyL z{
|}~`a|}~7&€4‚ƒGM,„ 1z{~†`a~&
,„74‡ˆ‰Šj‹GMŒ4
,Žp7‘’“,Ž”M•–—˜–@™#š,Ž›œGMI`a7"#-ž
-pŸ4 %p7¡¢£¤¥,Ž›¦§K54

¨©ª«¬­®¯°
±Bÿ6UV86•–A²³U´;=µ™´³V?˜:B7f R567¶·&Ÿ`aZ¸7¹K54%º»
7Z[X%º»¼½¾¿89ÀÁ6UV RÂp7ÃÄhi4ÅFk‚ƒ6UV
ÆÇÃÄ`a¸/01ÆÇ`a7ȃÉZ¸Ê¢¹ËÌÍ4p$\>?Î=@Ï!Ð
џÒ¢Ó,0ÔÕ%Ö×pÒ¢ 1ØÙ,¢ÚÐÑÛÒ¢4
6UVÿÆÇÜ7SÝ7HÞß4Þß&6š:à:³A?˜A´–@™8wxáâB4
2BÿãäGMI86=@å:;—–=@—ÿV?˜:—B7GMIyL z{|}~`a|}~7æç€
4èqéŸ89n%º»¼¢u7qr&€# qr7êëìTŸ48íOî
6ï”M•–—˜–@™B
ðñòóôõö÷øùú
qr7ìû”M‚ƒÕüR˜=9ÿ;:å–:ý:;Õüþßÿ†012;:å–:ýÿ3±4j
Õ%56789  1=@ÿ9?™:76 Nš 4#6 5Ÿ61À61
,`a4
Áµ—–@:——ÿ;:9=;˜ÿFF7\^ÿGM‚ƒGMÇ7‚ÇE±f$
fR•–—˜–@™/01,¹î6”M4E1”M•–—˜–@™# Pßÿ3i3
83V:å–:ýÿ ST!T”MêëìT7"#4
$B%&`a7‘’“8²:àý=;'—B7~YÕ%|}X7‘’“bcÆ.7‘’“NO(
)gGMI.bc Ç7*+‘’“4

,-./01¬­2.3ú
,-456ú789:;<=ÿ?@AABCD:EFGHIJKLM°
NO7Ï! 8P–'B-.Z[#-QRST1Ÿ89:;<=;>?@A:B4
UV`aZ¸É|}Z¸WXj%zY7~6Z|}¸7~ dX3GMI €
&[656`a¸7~\] 89:;<=;>?@A:BO^ 8–'B&7{n_`
_a¥,Ž›bH üR%*7Z¸4Ó 9:;<=;>?@A:7K5996¹E–'€Œc
uvwxkggyzz{|}~~~€‚ƒv~|€„ g†‡uˆ‰yzz{|Šl‹ŠdŒŠdŒ~~~€‚ƒv~|€„ ŠdŒwuz€ˆvŠdŒdflŽŠdlŠl‹Šl‹zvzŠl‘Šd’“ŽŠd’‹”Šd’ŽŠd’• fg”
56578958:ÿ96<=5 >?@3123AB¬CˆDEF
0123456789 0 4600 
 !"#$6%&'()*+,-./06123614
61+4567
89:;<=>?@AABCDEFGHIJKLMCNEOPQ
RSTUVW XXY+Z326[(\]
XXY^ 7_`a6bc defghi(6jkl(6mnofgpqrst6
u+ 2(vwxyzTfg{|2{l(l(4 6}~fg
22€6‚jl4ƒ„ †]( ‡ˆ78Z‰Šx‹fgpq
rŒt678Ž‘c 7!`a
89:;’=“”•–—˜™š›—™œÿŸ ¡¢£¤¥H¦§¨©ªQ
RST«0WXXY¬6­®!¯°±²"#³´µ¶·³µ¹̧+º »¼u½p¾¿6
ÀÁ¯lÂÃÄÅ6ÆÇ4(6uÈÉ ÊËk4
Ì 7_ÍÎÏWб²¾¬uÑwÒÓ±²¬¾¿{ÔÕÄÅ{Ö×ØÙ5
}~Ú{5fg
89:;Û=AAB£¤ÜÝÞßàJáâ㚗äÿ›—™åæAåã—çèÿ›—™åæéꗝ™ÿ›—™åá
ë쯰íÀZî}~ïm¯°ð‡¬ ñ.òó6ôõ°­®ö÷6ø¯°íÀ
ù4úÀûü¯€xyýþÿ0612c4°íÀ34Ì4123ÿXXY
}~ïýþ4Ô6_678¶³9ÿ ³µ¹ ÿ ýþ{X 8³ÿ ³µ¹ ÿÚýþÿÙÿ³¹µ
³µ¹ ÿýþ78¶³9ÿ ³µ¹ ÿ þTü}~Úc4Ôþ 4}

!µ!µTÿ"¸!#$ÿ%¶89&ÿ#!8¹̧ÿ' 8³
()%¶89Tÿ¹³*$
Y´µ¶·8ÿ"³8¹ ÿ+8·Tÿ¹ ³8#¸!#ÿ¹³*$
X 8³ÿ ³µ¹ ÿÚþTü,Ú-)}~ÚÔ7.
!µ!µTÿ/µ³$̧9ÿ"³8¹ ÿX 8³
()%¶89Tÿ9³µ³ÿ¹³*$
Y´µ¶·8ÿ"³8¹ ÿ+8·Tÿ́*ÿ9³µ³ÿ¹³*$
³¹µÿ ³µ¹ ÿþÿTü,Ú)01}~Ú237.
!µ!µTÿX8¹¸ÿ4¶³$ÿX 8³
()%¶89Tÿ́*ÿµ¶ÿ·¹̧8¶ÿ́*ÿ¹³*$
Y´µ¶·8ÿ"³8¹ ÿ+8·Tÿ́*ÿµ¶ÿ·¹̧8¶ÿ́*ÿ¹³*$
GHIJ<88KLLMNOPPPQRSTUHPNQRVW8XYGZ[KLLMN\=]\5^\5^PPPQRSTUHPNQRVW\5^IGLSRZH\5^57=_`\5=\=]a\=]LHbL\=c\5de`\5d]f\5d`_\5dg d8f
XYXZ[\X[]ÿ\Y_`X abcd7efghijklm2
0123456789 9 7 !"#$%&
'(ÿ*+,9-ÿ 9.8/012345678

9:#$ÿ;+,<-=ÿ>,?+ÿ,@ÿA=>@,+-B:

C:#$DE7ÿF9.8/ÿ.> =GHIJKÿ;/+9B=:
L:MNJ#$7OP7ÿ 9.8/ÿ.> =ÿ QHÿR+,9-SJKT U#ÿV=W=8.:

nopq_[[rsstuvwwwxyz{|owuxy}~[€n‚rsstuƒ`„ƒX ƒX wwwxyz{|owuxy}~ƒX pnszyoƒX XZ`†‡ƒX`ƒ`„ˆƒ`„so‰sƒ`ŠƒX‹Œ‡ƒX‹„ƒX‹‡†ƒX‹Ž †[


!"!#$%!$&ÿ%"()! *+,-./0123456789:;

0123456789 
9

<=>?($$@AABCDEEEFGHIJ=ECFGKL$MN<OP@AABCQ)RQ!SQ!SEEEFGHIJ=ECFGKLQ!S><AHGO=Q!S!#)TUQ!)Q)RVQ)RA=WAQ)XQ!YZUQ!YR[Q!YUTQ!Y\ [$[

You might also like