Branch (Company)

Branch (company)
Branch (formerly Branch Metrics) is a mobile software company focused on mobile deep linking
and attribution.[1] The headquarters of the Branch is located in Palo Alto, California.[1][2]
History Branch
Branch Metrics was founded on April 15, 2014 by Alex

Austin, Mike Molinet, Mada Seghete, and Dmitri
Gaskin.[3] In the summer of 2014, the company
completed the StartX Accelerator program at Stanford 2014
Founded
[4]
University.
Headquarters Palo Alto, United
In September 2014, Branch announced the completion States
of a $3 million venture funding round led by New

Enterprise Associates.[1] In 2015 Branch won a startup competition at Mobile World Congress.[4]
In February 2015, the company completed a $15 million Series A funding followed by additional $35
million funding in January 2016.[5][6]
In April 2017, the company raised $60 million in Series C funding from Andy Rubin’s Playground
Ventures.[7]
In September 2018, the company authorized the sale of $129 million in Series D shares,[8] and
acquired the attribution analytics platform TUNE.[9]
In February 2022, Branch raised $300M in Series F funding at a $4B valuation, led by New Enterprise
Associates.[10]
In 2022, the company acquired Android customization applications Nova Launcher and Sesame
Search,[11] as well as data platform AdLibertas.[12] In August 2024, Branch made significant cuts to
the Nova Launcher team, laying off everyone but the project's original founder Kevin Barry.[13]
Technology
Branch has developed improved deep linking technology that directs users to a specific place within
the app the first time a link is clicked, even if the app has not been installed. To do this, Branch
Metrics is combining deep linking technology with matching technology.[1]
Branch also uses tools for cohort analysis and touchpoint tracking.[14]
References
1. Perez, Sarah (2014-09-23). "Branch Metrics Raises $3 Million From NEA For More Intelligent
Deep Links That Make Apps Work Like The Web" (https://techcrunch.com/2014/09/23/branch-
metrics-raises-3-million-from-nea-for-more-intelligent-deep-links-that-make-apps-work-like-the-
web/) . TechCrunch. Retrieved 2022-11-09.
2. "Branch Metrics helps Peet's Coffee migrate to mobile linking and measurement platforms" (htt
ps://siliconangle.com/2022/06/17/branch-metrics-helps-peets-coffee-migrate-to-mobile-linkin
g-and-measurement-platforms-awsshowcases2e3/) . SiliconANGLE. 2022-06-17. Retrieved
2022-11-09.
3. Vrabie, Elena (2022-03-29). "Madalina Seghete, co-founder of Branch, on raising €270M and
moving mobile experiences into the privacy-centric era" (https://therecursive.com/madalina-se
ghete-co-founder-of-branch-on-raising-e270m-and-moving-mobile-experiences-into-the-privacy-
centric-era/) . TheRecursive.com. Retrieved 2022-11-09.
4. "Branch Metrics comes up with gold at Mobile World Congress startup showdown" (https://ven
turebeat.com/business/branch-metrics-comes-up-with-gold-at-mobile-world-congress-startup-
showdown/) . VentureBeat. 2015-03-05. Retrieved 2022-11-09.
5. Chapman, Lizette (2015-02-26). "Branch Metrics Raises $15 Million to Scale Deep-Linking
Technology" (https://www.wsj.com/articles/BL-VCDB-16510) . Wall Street Journal. ISSN 0099-
9660 (https://search.worldcat.org/issn/0099-9660) . Retrieved 2022-11-09.
6. Perez, Sarah (2015-02-26). "Branch Metrics Raises $15 Million For Its Smarter Mobile Deep
Linking Technology" (https://techcrunch.com/2015/02/26/branch-metrics-raises-15-million-for
-its-smarter-mobile-deep-linking-technology/) . TechCrunch. Retrieved 2022-11-09.
7. Lawler, Ryan (2017-04-10). "Deep-linking startup Branch raised $60 million from Andy Rubin's
Playground Ventures" (https://techcrunch.com/2017/04/10/branch-60m-andy-rubin/) .
TechCrunch. Retrieved 2022-11-09.
8. Clark, Kate (2018-09-07). "Deep-linking startup Branch is raising more than $100M at a unicorn
valuation" (https://techcrunch.com/2018/09/07/deep-linking-startup-branch-is-raising-more-th
an-100m-at-a-unicorn-valuation/) . TechCrunch. Retrieved 2022-11-09.
9. "Branch On Acquisition Of TUNE's Attribution Biz: "You Can't Have Measurement Without Fixing
The User Experience" " (https://www.adexchanger.com/mobile/branch-on-acquisition-of-tunes-
attribution-biz-you-cant-have-measurement-without-fixing-the-user-experience/) .
AdExchanger. 2018-09-10. Retrieved 2022-11-09.
10. "CORRECTED-Marketing tech startup Branch valued at $4 billion after latest funding" (https://w
ww.reuters.com/article/branch-funding-idCNL4N2UL41O) . Reuters. 2022-02-10. Retrieved
2022-11-09.
11. Nickolas Diaz (2022-07-19). "Branch strikes twice with Nova Launcher and Sesame Search
acquisition" (https://www.androidcentral.com/apps-software/branch-strikes-twice-with-nova-la
uncher-and-sesame-search-acquisition) . Android Central. Retrieved 2022-11-09.
12. "Branch Just Bought A First-Party Data Platform For App Developers" (https://www.adexchang
er.com/ad-exchange-news/branch-just-bought-a-first-party-data-platform-for-app-developer
s/) . AdExchanger. 2022-08-31. Retrieved 2022-11-09.
13. Kastrenakes, Jacob (2024-08-09). "Nearly everyone working on Nova Launcher has been laid
off" (https://www.theverge.com/2024/8/9/24217077/nova-launcher-layoffs-only-original-devel
oper-remaining) . The Verge. Retrieved 2024-08-11.
14. "Branch provides linking technology and measurement tools in the age of digital marketing" (ht
tps://siliconangle.com/2022/06/03/branch-provides-linking-technology-and-measurement-tool
s-in-the-age-of-digital-marketing-awsshowcases2e3/) . SiliconANGLE. 2022-06-03. Retrieved
2022-11-09.

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Branch Metrics was founded on April 15, 2014 by Alex

of a $3 million venture funding round led by New

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