Q Cards

Q Cards 1) Synergy- This is used a lot throughout the film Avatar as lots of new effects were being used
and experiment so as many co operations worked together as possible to make sure the film was make successfully and to a high standard.

Studio
Lightstorm Entertainment Dune Entertainment Ingenious Film Partners
Microsoft created a system especially for Avatar called Gaia Industrial light and magic and Weta Digital worked together to cerate the battle sequences for the film. ILM also created the CGI explosions and the films specialized vehicles.
2) Convergence- Similarly to synergy, the film has used lots of different types of Medias to make it successful and create the image Cameron wanted as best as possible. As the film is heavily based around the use of CGI and special effects, the best companies where needed to make it look as high quality as possible. As the video shows, motion capture was used for the majority of the time when the characters are in Pandora. This was an effective way of combining real life actors with special effects to create new lifelike creatures.
3) Details- Making it the highest profit making film In South America. 20th century fox- As they are known for their high quality films, this made James Cameron more willing to involve them in the production and distribution of the film as they could also help with funding to make the overall film receive a bigger profit.
4) Pre-production James Cameron came up with the idea of Avatar and wrote the script in 1994. He was the only person who worked on the original script. James Cameron was also the Director and Producer of the play. Dr Paul Frommer, a linguist at USC created the Na'vi language that would be used in the film. The idea of the film is to highlight how we should appreciate the world around us, and the idea that there is a hero in all of us. 20th Century Fox were worried about backing Avatar due to cost overruns and delays on Camerons, previous picture 'Titanic'. They eventually supported the film.
5) Production Filming for Avatar was a very long and tedious process as its heavily based on special effects. Therefore matching real life shots with CGI took a long time and motion capture made it hard to shoot This was despite Camerons strong opinion not to, to make sure it had the best effect in 3D. This means it was mainly shot in a studio, so it was ready to edit and add effects to.
6) Distribution 20th Century fox has a good reputation and has been running since 1935 so also has a lot of money to help and back the film. This also allowed time for more theatres to install the 3D screens. The premier screenings in Germany revealed problems in the effects being shown on the screen, and this then helped Cameron to improve this problem before it premiered in London. Advertising: They also invested lots of money into billboard advertising and posters on buses and outside theatres. Mc Donalds also promoted avatar by including images on their packaging. Adverts for showings at the IMAX were also released before the film was to gain audiences interest and let them know that its available in even better quality at the IMAX. They released the video game before the film so people can get an idea on the storyline before its released and create a positive word of mouth for the movie. It also gives them a feel for the sort of contents that will be in the film. Many magazines and newspapers also advertised the film and wrote reviews for the target audience to read. Mc Donalds also released a range of childrens toys to go alongside their Avatar packaging.
7)Exhibition from midnight screenings domestically in the US and Canada. behind the movie 'I Am Legend' not based on a franchise Avatar was rated PG-13 for intense epic battle sequences and warfare, sensuality, language and some smoking The rating of the movie did mean there was some difficulties in marketing the movie towards children below the age range however, this was overcome by them entering licensing agreements with Hasbro for the film's toys and Ubisoft for the video game, they were then able to market these products at children under the films rating and therefore allowed to also expand the reach of the brand.
7) Exhibition from midnight screenings domestically in the US and Canada. behind the movie 'I Am Legend' not based on a franchise Avatar was rated PG-13 for intense epic battle sequences and warfare, sensuality, language and some smoking The rating of the movie did mean there was some difficulties in marketing the movie towards children below the age range however, this was overcome by them entering licensing agreements with Hasbro for the film's toys and Ubisoft for the video game, they were then able to market these products at children under the films rating and therefore allowed to also expand the reach of the brand.
8)
In Avatar, the Na'vi believe that the Tree of Souls, a place where the souls and voices of their ancestors rest, was the heart of what connected them to each other. Therefore, social networking sites was a key method of promotion as it had a similar concept as connects people with one another.
Another key method of promotion used was the The Avatar Website. On the website users were provided with trailers, images, backgrounds, the story character bio's etc. During the release of the movie an 'Interactive trailer' was released; this enabled users to click on a character during the trailer to unlock additional content - it also enabled them to purchase tickets to see the film. The Hallelujah Mountains in the movie challenge perception, so part of the marketing campaign was to create an engaging experience that capture this - this included viewers purchasing avatar figures created by Mattel - buyers could activate the figures online through the use of webcams and special product tags.
9) This video shows how you get the itag and hover it infront of a webcam then the avatar figure comes to life on the computer screen as a 3D creature Then this video shows how fans of the show could really get involved with the characters in the movie and actually make the 3D characters fight against one another. Aside from Mattel, Coca Cola also got involved with the marketing campain - people were able to purchase coca cola cans and again scan these onto the computer screen using a webcam and again they were presented with a 3D image on the screen. This video really captures the standard of their promotion. The Avatar Movie relied heavily on the technology such as the 3D the CGI and motion capture so this method of promotion really relates well to the high standard of technology used within the movie. This way of promoting is to also give the audience the feeling that they are involved in the movie which is another persuasive strategy to get people to see the movie.

Q Cards

Uploaded by

Copyright:

Available Formats

Q Cards

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Q Cards

Uploaded by

Copyright:

Available Formats

Q Cards 1) Synergy- This is used a lot throughout the film Avatar as lots of new effects were being used

Lightstorm Entertainment Dune Entertainment Ingenious Film Partners

You might also like