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    DirectorMarketingCommunications_DungTran

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    Dung Tran

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    DirectorMarketingCommunications_DungTran

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    Dung Tran
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    2 views2 pages

    DirectorMarketingCommunications_DungTran

    Uploaded by

    Dung Tran

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    © All Rights Reserved
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    Dũng Trần

    Marketing and Communications Director


    Phone: +84(86)860-2790 | email: tran.dung@hotmail.com | linkedin.com/in/dungtran83

    Highly motivated and results-oriented Marketing & Communications leader with over 10 years of
    experience driving brand growth and lead generation in the software and IT outsourcing
    industry. Proven ability to develop and execute data-driven, multi-channel marketing strategies
    (digital, social media, content, SEO) to achieve business objectives and maximize ROI. Skilled
    in market research, campaign management, branding, and leading high-performing marketing
    teams. Passionate about building strong brand awareness, fostering cross-regional
    collaboration, and exceeding business goals.

    Skills
    ● Marketing Strategy & Planning ● Market Research & Analysis
    ● Digital Marketing (SEO, SEM, Social ● Team Leadership & Management
    Media, Email Marketing) ● Project Management & Budget
    ● Content Marketing & Content Creation Management
    ● Campaign Management & Lead ● Stakeholder Management &
    Generation Collaboration
    ● Branding & Brand Management ● Excellent Written & Spoken English
    ● Public Relations & Communication

    Experience

    Marketing Director
    GoBear Vietnam (May 2019 - Aug 2020)

    ● Led the marketing and communications professionals across Vietnam, Philippines, and
    Singapore.
    ● Developed and implemented comprehensive marketing strategies to promote company
    services in Vietnam and Philippines, resulting in a 7% increase in qualified leads and a
    145% increase in organic traffic within 12 months.
    ● Managed all aspects of brand identity and communication, ensuring consistent
    messaging across online, offline, and internal/external channels.
    ● Oversaw the creation and execution of multi-channel marketing campaigns (digital,
    social media, content, email).
    ● Conducted market research to identify emerging trends, customer needs, and
    competitive insights, informing strategic decision-making.
    ● Collaborated with the Sales team to develop effective lead generation and conversion
    strategies, exceeding sales targets by 8% in the past year.
    ● Planned and executed successful PR campaigns, resulting in increased media mentions
    by 45%.

    Head of Digital and Branded Content


    POPS Worldwide (Sep 2013 - Mar 2019)

    ● Developed and executed data-driven YouTube channel growth strategies that resulted in
    explosive growth of 4M subs and over 1B views after 16 months
    ● Grew YouTube channels for various content verticals to 3.2 million subscribers and 4
    billion views through data-driven strategies. Optimized titles, descriptions, and tags for
    search and collaborated with creators on trending topics.
    ● Managed social media campaigns promoting YouTube content across platforms,
    leveraging relevant hashtags and fostering audience engagement in comments.
    ● Utilized email marketing to nurture leads generated from YouTube content, driving
    website traffic and promoting new videos.
    ● Supported content creation by collaborating on video concepts, scripts, and thumbnails
    that resonated with the target audience and aligned with marketing goals.
    ● Analyzed campaign performance across YouTube Analytics, social media insights, and
    email marketing reports to identify trends and optimize marketing strategies for
    maximum ROI.

    Account Manager
    Lowe & Partners (Feb 2009 - Dec 2012)

    ● Successfully managed various product launches, promotional campaigns, and themed


    initiatives to increase the market share of Nescafe and Unilever personal care brands.
    ● Collaborated with cross-functional teams to conduct market research and analyze
    consumer insights, leading to the successful launch of NESCAFE CAFE VIET, which
    contributed 11% of the market share during its first year.

    Education & Certifications


    RMIT Vietnam | Bachelor of Commerce | Feb 2005 - July 2007
    Google Analytics Individual Qualification - Click to view
    Hubspot Inbound Marketing Certification - Click to view

    Hobbies
    Crypto, gaming, and web development

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