Nordic-Light-Jan2024-Jun2024

NordicLight
JANUARY - JUNE 2024
A JOINT SWEDCHAM / NBCC PUBLICATION
Nobel Prize Dialogue –

How science can build
a better world!
WWW.SWEDCHAM.COM.BR
WWW.NBCC.COM.BR
Half a million stories.
An unforgettable journey!
500,000 trucks produced in Brazil. That's the milestone achieved by Scania in 2024,
as it completes 67 years of presence in the national territory. A story that epitomizes
trust, quality and innovation.
JANUARY - JUNE 2024 >> contents
NordicLight NordicLight is a publication of Swedcham and NBCC
4. Nobel Prize Dialogue in Rio and São Paulo 15. Swedish National Day celebration
22. Bridging4Growth delegation visits São Paulo Centerfold. Business Sweden and Swedcham
launch 2024 Business Climate Survey
24. FinnCham Brazil welcomes 26. Mentorship Graduation 28. Advisory Council Meeting
Pertti Latikka as new president on june 5 with Ambassador Karin Wallensteen
Others
8. Embassy Update >> 16. Sweden in São Paulo >> 20. Sweden in Rio >> 24. FinnCham Pages
30. New Members on the Board >> 33. Young professionals >> 43. NBCC pages >> 58. Swedcham News
61. New Members >> 62. Member News >> 71. Innovation Committee >> 72. Finance Committee
74. Legal & Business Committee >>75. Human Capital Committee >> 76. ESG Committee
>> Cover Story
David MacMillan and May-Britt Moser Erika Lanner - Director, the Nobel Prize Museum.
Inspiring discussions in Rio and São

Paulo on how science can benefit society
Photos: Clément Morin
T
hree Nobel Prize laureates came to Brazil for the Nobel The theme of the Nobel Prize Dialogue was
Prize Dialogue that took place from 15 - 17 April. Under ‘Building Our Future Together with Science.’ During
the theme “Creating our Future Together with Science,” the event, we engaged with various stakeholders
medicine laureate May-Britt Moser, chemistry laureate in discussions about the pivotal role of science in
David MacMillan, and physics laureate Serge Haroche met fostering an equitable society. In the Rio edition,
with other experts and students. The Nobel Prize Dialogue undergraduate and graduate students from various
in Rio de Janeiro and São Paulo offered the chance to explore questions Brazilian states had the opportunity to interact with
such as how science benefits society and how society can get the best from three Nobel laureates—a truly inspiring experience
science. Science will inevitably help shape our future, and as our awareness for aspiring researchers. Additionally, we welcomed
of the enormity of pressing local and global challenges increases, we need to students from 13 countries across Latin America and
take time to consider how best to equip ourselves, and future generations, to the Caribbean to broaden the diversity of perspec-
make the most of the opportunity science offers to build a better world. tives. Another session took place in São Paulo, where
The three-day event comprised of an embassy reception, a dialogue in it became evident that the event delivered a power-
both Rio de Janeiro and São Paulo, and an event organized at the Federation ful message to all students and young researchers:
of Industries of the State of São Paulo, FIESP. The event was produced by science is crucial for building a strong society, and
Nobel Prize Outreach in partnership with the Brazilian Academy of Sciences. they have the capacity to make a significant impact.
The Nobel Prize Dialogue also convened a meeting
Jonas Lindström, with the laureates and Kajsa Ryttberg-Wallgren
and Malin Jonsson Fredriksson, H2 Green Steel. Crowded auditorium at USP
4 JANUARY - JUNE 2024

Swedish Ambassador Karin Wallensteen at the reception on April 14. Helena Nader, the Brazilian Academy of Sciences.
at the São Paulo Industry headquarters to discuss Prize laureates discussed what they have learned from a life in science. With
current challenges and explore potential solutions. the help of the audience, the laureates also addressed what it takes to remain
These meetings are vital as they remind us why we curious and to choose and tackle big questions, how to overcome the many
engage in and invest in science—not just to enhance setbacks encountered in research, and how to communicate discoveries to
knowledge, but as a tool to address societal needs colleagues, policymakers and the wider public.
and seek solutions. We must indeed build our future At the Federation of Industries of the State of São Paulo, FIESP,
together with science.Helena Nader, president of the three laureates participated in a high-level event with policymakers
the Brazilian Academy of Sciences and business representatives. Around 200 people attended the afternoon.
On 15 April, a full-day programme was held at The days in Brazil were fantastic. We gained many valuable insights on
Rio de Janeiro State University (UERJ). The how science can benefit society, both from speakers and participants. Seeing
venue was filled with almost 750 participants. the laureates and students meet, talk, and interact was inspiring and gives
Undergraduate and graduate students from 14 hope for the future. I am thankful for the cooperation with the Brazilian
countries in the region participated during the day. Academy of Sciences and for all the help and support from the Embassy of
In the morning, participants discussed the value Sweden in Brazil. Sandra Brandin, CEO Nobel Prize Outreach.
of science, how to make the practice of research
more inclusive and how to communicate more ef- Science is like art, it is creative. We are not creative if you are only talk-
fectively with audiences ranging from the public to ing to some people. We need to talk to everybody. May-Britt Moser
policymakers. Interactive discussions then investi-
gated the responsibilities of scientists, the role of Training and nurturing the minds of young people is the best thing a
universities and strategies for transitioning towards country can do. Serge Haroche
a more sustainable world. In the afternoon, discus-
sions focused on how best to work together, both People are suggesting scientists are elitist. This is exactly the opposite
within research institutions and across disciplines of what science is. Scientists are doing everything for the community. They
and sectors, and where science and scientists should are not sitting at the top of the mountain they are sitting at the bottom
go next, asking if there are optimal strategies for trying to make sure everyone can get to the top of the mountain. That´s
focusing our efforts and resources to get the most out of who we are. David MacMillan
science, to help create the future we want.
Almost 1000 students gathered at the Univer- Nobel Prize Outreach has been a partner and friend ever since we worked
sity of São Paulo (USP) for a few hours of conver- together in 2013 and 2014 in the project “the Nobel Prize – Ideas Chang-
sations and dialogue. In a series of moderated talks ing the World”. It was a pleasure to participate in all fully booked events in
designed specifically for the students, the three Nobel Rio and São Paulo this year and getting to know David, May-Britt and Serge
who are all very down to earth people, and with the important message to
all of us to always follow our dreams. We look forward to a third edition in
not too long! Jonas Lindström – Managing Director, Swedcham
A warm and special thanks to the Nobel International Partners:

3M, ABB, Capgemini, EQT, H2 Green Steel and Scania!
Nordic Light 5
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Embassy Update
Sweden in the Vanguard of Leadership in Renewable Energy

In the energy sector, Sweden stands out as a global leader
the Green Transition in renewable and sustainable energy. Northvolt is at the
forefront of developing lithium-ion batteries with the lowest
Sweden is leading the way towards a sustainable future. possible CO2 impact. Meanwhile, Stockholm Exergi and
The exhibition “Pioneer the Possible: Accelerating the Vattenfall are innovating with solutions to achieve negative
Ecological Transition” showcases the national efforts to CO2 emissions and sustainable aviation fuels.
address the climate crisis and reduce carbon dioxide (CO2)
emissions. This initiative highlights the crucial role of Swedish Sustainable Construction and Waste Management
citizens, companies, and organizations at the forefront of green Sustainability in construction and waste management is
innovation. The eye is set on the future – but builds on a long also a focus. The Total Concept Method optimizes buildings for
tradition of innovation and commitment to the environment. energy efficiency, while innovative waste management systems
Here are some areas of particular importance: from Envac and Avfall Sverige are transforming Sweden’s ap-
proach to recycling and waste treatment.
Transport Innovation
Electrification of transportation is a cornerstone of
Materials of the future
Sweden’s sustainability strategy. Volvo Cars, committed to
In Sweden, Green Iron is pioneering the transformation of the
carbon neutrality by 2040, is transforming the automotive
sector with one of the most ambitious electrification plans. metals and mining sectors into a CO2- free circular economy,
Volvo and Scania have a significant presence in Brazil, with while H2 Green Steel is set to revolutionize the steel industry
Volvo investing BRL 1.5 billion in research and development with a plant in Boden that aims to produce green steel with up
by 2025 after record truck sales, and Scania being recog- to 95% less CO2 emissions. The Swedish textile industry is also
nized for its robust and efficient buses, particularly popular embracing sustainability, focusing on environmentally friendly
in Europe. Both brands contribute to Brazil’s status as one of materials and processes to reduce its ecological footprint.
the world’s largest vehicle producers, with a strong market
for cars and buses alike. Candela and Einride are redefining – The exhibition “Accelerating the Ecological Transition” is
maritime and freight transport, respectively, with electric and not only a celebration of Sweden’s achievements but also an
autonomous solutions promising efficiency and emissions invitation to action. It encourages everyone to collaborate in
reduction. assembling the necessary pieces for an effective green transition,
says ambassador Karin Wallensteen.
The exhibit has so far been presented at the European Cultur-
al Festival, in Brasilia. In the exhibit, visitors can discover career
and business opportunities that contribute to Sweden’s green
transition, reinforcing the country’s commitment to innovation
and sustainability from simply scanning a provided QR code.
– Sweden proves that the green transition is not only pos-

sible but also beneficial, not just for the environment but also
for the economy and society. We hope that it will serve as an
inspiring example of how collaboration and commitment can
lead to a greener and more prosperous future for all.
If you are interested in using the exhibit in any upcoming
event, please contact Leandro Rocha, at the Swedish Embassy
(leandro.rocha@gov.se).
WoodLife Sweden is back to
Curitiba and São Paulo
The WoodLife Sweden exhibition returned to the city of
Curitiba-PR, in March 2024, to participate at the Smart City
Curitiba Expo, from March 20th to 22nd. The exhibition was in-
augurated by the Minister Counsellor of the Swedish Embassy,
Sten Engdahl, and the Mayor of Curitiba, Rafael Greca, and
visited by hundreds of Curitiba residents.
The exhibition showcases wood projects, which have been
selected to visualize how architecture, design and urbanism
can help reduce the climate impact of buildings and products,
Sweden-Brazil and impact future development, in line with the 17 Sustainable
Pre-Departure 2024 Development Goals (SDGs).
WoodLife Sweden preceded the trade mission from the state
On April 25th , in São Paulo-SP, the Swedish Embassy, of Paraná, which visited Sweden in April 2024, where governor
together with Swedcham, held the Sweden-Brazil Pre-Depar- Ratinho Júnior, together with businesspeople from the con-
ture 2024, an event in which Brazilian students who were struction and wood sector, went to learn about the Swedish
accepted by Swedish universities, asked their last questions, engineered wood industry. The state of Paraná is looking for
before traveling to Sweden, to pursue their master’s and a sustainable model of wooden buildings and Sweden was
doctorate degrees. chosen as the primary model. The WoodLife Sweden exhibition,
The event was attended by the Swedish honorary consul in from Curitiba, will go to São Paulo-SP, where it will be installed
São Paulo, Renato Pacheco; Andreia Castro Ribeiro, inter- at the Department of Architecture and Urbanism of the Univer-
national relations manager at Insper Research Institute; the sity of São Paulo (FAU/USP), in June 2024.
Alumni Network Brazil, represented by Chairman Victor Vallim Come to visit WoodLife Sweden exhibition!
and Vice-chairwoman, Marcela Miranda, and many students
from São Paulo state.
Minister Counsellor of the Swedish Embassy, Sten Engdahl, and the Mayor
of Curitiba, Rafael Greca
Nordic Light 9
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>> Editorials
1953
2023
People might call me conservative or even old fashioned, In 2024, the spotlight shines brightly on the burgeon-
but I decided to write this editorial without any AI support ing relations between Norway and Brazil, illuminating
such as ChatGPT or other similar tools. The text might have a path of partnership and progress. At the heart of
some language mistakes, but at least it is written from my this momentous year lies the invitation extended by
heart. This magazine is an all time high when it comes to the Brazil to Norway to participate in the prestigious G-20
number of pages, which is the positive consequence of more Forum, underscoring the depth of their bilateral ties
sponsors (H&M is one new) and Member News than ever! and mutual respect.
The first semester was kicked off by Fernando Honorato As Norway takes its place in G-20 meetings, the Nor-
Barbosa, Chief Economist at Bradesco who gave his wegian Brazilian Chamber of Commerce (NBCC) finds
outlook on the Brazilian economy, and after that we have itself engaged in this dialogue, having been invited to
organized 18 events, an interesting mix of “business and participate in discussions with Norwegian government
pleasure” both “In Real Life” and online. representatives when they visit Brazil. NBCC mem-
The closing event for the semester was the Advisory bers also play a pivotal role, including participation in
Council meeting on June 5 when we launched two unique Engagement Groups such as B20. This unique oppor-
reports, namely the Business Climate survey and the tunity offers a platform for fruitful exchanges, where
report on “Responsible Sourcing”, with the presence of challenges can be addressed, and avenues for improve-
Ambassador Karin Wallensteen and Fabio Feldmann. ment explored.
In April I was fortunate to get to know three Nobel Prize Diplomatic engagement and economic collaboration be-
Laurates, and it was amazing to see how humble and tween the two countries extend further. Norway and Bra-
down to earth they are. At all the Nobel Outreach events, zil’s shared commitment to sustainability and innovation
at UERJ, USP and Fiesp the Chamber was mentioned as a radiates brilliantly. Initiatives such as the Amazonia fund,
partner, which makes us very proud. investments in renewable energy and the green transition
On page 36 you can read an article by Cinthia Cicilio. She agenda, and a conscientious approach to social welfare
had a great year as a student in Uppsala and she says that illustrate the power of collaborative efforts in forging a
her dream came true a lot thanks to the Chamber and our better and more sustainable future for all.
Young Professionals activities. It is so encouraging for me In 2024, a new chapter in the history of Norway-
and my team when we hear that we make a real change Brazil relations is being written—one characterized by
in people’s lives. The Mentorship program we organized is partnership, progress, and sustainability. NBCC stands
also a project that makes a difference and the testimonials proud to witness this historic moment and remains
from both mentors and mentees are really touching. Thank steadfast in its commitment to fostering dialogue, un-
you, Josephine Lindberg, who helped us organizing the men- derstanding, and cooperation among nations through
torship program, and a lot more! We wish you all the best its distinguished members. We aim to maintain our
back home in Sweden! position as a business
Now we are looking for- enabler for Norwegian
ward to the next semes- companies in Brazil,
ter which will be vey busy illuminating the chal-
with Committee events, a lenges and opportuni-
5G Conference, a Career ties in the Brazilian
Fair, an end of year dinner market for all who seek
party and much more! our support.
Jonas Lindström Larissa Sigiliano

Managing Director, President, Norwegian-
Swedish-Brazilian Brazilian Chamber of
Chamber of Commerce Commerce
Nordic Light 11
>> Our Gold, Silver and Bronze Members
Gold Members
Silver Members
Bronze Members
Swedish National Day Celebration
popularity among Swedes and friends of Sweden.
This year’s celebration was no different and
attracted more than 220 participants to the beauti-
ful Scandinavian Space and Church in the Jardim
Petrópolis district. As tradition has it the celebration
starts with a religious service in the 50-year-old
chapel, this year held by the new flying priest Pierre
Schelander. Following the church service Honorary
Consul Renato Pacheco took the lead in coordinat-
ing the raising of the Swedish and Brazilian flags
together with all the participating children (and
supervising parents). Thereafter the celebrations
continued in the event space, where the hymns were
sung, and Ambassadors Karin Wallensteen (Sweden)
and Irene Vida Gala (from Itamaraty’s regional office
in São Paulo) held their speeches.
D
Vice-Consul Peter Johansson presented this year’s
uring the last few years Sweden has had some significant musical attraction, Snus Brothers, who had been
historical dates to celebrate. In 2022 the Consulate in São flown in especially for the occasion from Buenos
Paulo celebrated 100 years since its’ opening and instal- Aires, Argentina. Johansson also made a recap of
lation of the first Consul Gustav Stål in the first address in last year’s Swedes of the year, before presenting
the Higienópolis district. In 2023 Sweden celebrated 500 the Swede of the year 2024, who is Luiz Edvino
years of modern democratic state and his Majesty King Carl Hedlund. An interview with Hedlund can be read in
XVI Gustaf completed 50 years on the throne. It goes without saying that this very magazine.
because of that the Consulate, with the kind support of the corporate The Consulate of Sweden in São Paulo would like
sponsors, invested heavily in the celebration of the National Day, which ac- to extend a special thanks to all sponsors, fellow
tually occurs June 6th, but as tradition have it the celebration in São Paulo Consul’s and other authorities and of course all oth-
always takes place on the Sunday before the actual National Day. Maybe ers who took part in making this an unforgettable
this is one of the reasons that the celebration has grown exponentially in day in the colors of Sweden!
From the left: Thomas Matsoukas, General Consul for Greece, Wieneke Vullings, Kari Puurunen Consul of Finland, Martina Hackelberg, Consul
General Consul for the Netherlands, Renato Pacheco Neto Swedish Consul in for Germany and Peter Johansson Vice Consul for Sweden.
São Paulo.
Nordic Light 15
Sweden in São Paulo By Peter Johansson
Honorary Vice-Consul
In this edition we bring two exclusive interviews with two personalities from the
Consulate’s jurisdiction: Luiz Edvino Hedlund from “Casa da Cultura Sueca” in
Ijuí-RS and the new Swedish flying priest Pierre Schelander.
Interview with Luiz Edvino Hedlund. Luis Albino Hammarstron. The

house was inaugurated on
Please tell us a little about yourself and your per- October 12, 1996.
sonal history and that of your family! In 1993 the first ethnic
My name is Luiz Edvino Hedlund, born in Campo Novo/ Swedish dance group “Swe-
RS, I have been a retired firefighter since 2009, married den Dans” (Swedish dancers)
to Mari Fátima Rosa Hedlund, also retired, born in Lagoa was created, which in 2002
Vermelha/RS. changed its name to “Svenska
I am the son of Ricardo Magnus Hedlund and Dor- Danser” (Swedish dances)
valina Batista Hedlund, Ricardo is the son of Luis Nelson which portrays the various
Hedlund, who is the son of Carlos Gustavo Hedlund, who regional types of Swedish
is the son of Magnus Hedlund who came from Sweden folk dances, with their typical
in 1891 at the age of 44 with his wife Ana 42 and seven costumes, their traditions and
children. customs.
This is the only Brazilian
Tell us a little about the history of the Swedish Swedish dance group in Latin
Cultural Center in Ijuí! How long have you been America. In April 2010, the children’s dance group “Rida
President? Rida Ranka” was formed, and in April 2013, the youth
I have been serving as president of the Swedish Cul- dance group “Rida Rida Ranka” started.
tural Center of Ijuí since 2007. I joined the cultural center
in 1991, when my family was invited by my compadre What are the activities of the house?
The Swedish house develops activities during Expofest
(an annual fair that takes place in October) and also
some social projects throughout the year. These events
involve typical gastronomy, dances and cultural memory.
How many members does the house have?

Currently the cultural center has around 110 people,
including descendants, dance groups and volunteers.
5) What are the house’s expansion plans?

Casa Sueca’s expansion plans include cultural strength-
ening, so that we can create a more welcoming environ-
ment for our visitors, and through expansion we will be
able to keep alive and celebrate Swedish heritage, leaving
a legacy for our children and grandchildren, in addition to
intensifying efforts to promote our culture in all activi-

ties. We intend to expand our educational programs in
partnership with schools, establish new partnerships with
local and international cultural organizations to enrich
our initiatives. Therefore, it is essential to modernize our
facilities to improve the experience of visitors. I enjoy playing tennis, but I also enjoy board games,
good food and to read.
Why is this expansion project important for a
Swedish company in Brazil to support? What are your feelings about the new assignment
The Casa Sueca expansion project is important for a as a flying priest for São Paulo and Buenos Aires?
Swedish company in Brazil to support because it strength-
ens cultural and commercial ties between the two Ever since I moved back to Sweden from Peru in 2009
countries, promotes Sweden’s positive image, and high- (I lived in Peru from 2004-2009 I have returned to the
lights the commitment to diversity and social inclusion. continent, to various places in South America, mostly Peru
This support demonstrates corporate social responsibility, and the Amazon rainforest.
improves the company’s reputation in the local com- Partly as a tourist, but I have also done academic field
munity, and provides opportunities for networking and work in the Amazon and written about how Christian faith
strategic partnerships. Furthermore, investing in cultural and shamanism can relate to each other.
and educational initiatives can increase consumer loyalty Ever since 2009, I have had a desire to return to South
and strengthen the company’s brand image. Remember- America. I have longed to get hold of a job like the one I
ing that it is the culture of their ancestors, the memory have now. It is not easy work, it must be said. Being a fly-
of the country of origin of these companies that is being ing priest has its challenges. The biggest one is not being
strengthened, perpetuated and celebrated in Brazil. there all the time.
But I can still say: I have the best job you can have!
Do you have any previous experiences from Brazil?

Unfortunately not.
Interview with Pierre Schelander, new I have friends in Londrina, Campinas since many years,
Swedish flying priest in São Paulo and but unfortunately never had the opportunity to visit them.
Buenos Aires. My trip in March to São Paulo is still alive, and I look
forward to next trip and getting to know the city and the
Please tell us a bit about who you are, where you country more.
are from etc. in order for us to get to know you?
My name is Pierre Schelander, I am 46 years old and a How do you see upon the future of the Scandina-
minister of the Church of Sweden. I am married to Veroni- vian Church in São Paulo? What do you think the
ca and we have a seven-year-old son named Elias. Swedish Church Abroad’s role is in the modern
I grew up in the Ikea village Älmhult in Småland and connected world we live in nowadays?
and have lived in a different places since high school - That’s a big and good question. What we do know is
Linköping, Strängnäs, Stockholm, Lund, Peru and currently that the time of the Seaman church is over. The world
live in Fort Lauderdale, USA. is more connected, more aware than it was back then.
Nordic Light 17
Sweden in São Paulo
The Church of Sweden Abroad has continued a vision to Do you have any special ideas for the activities in
be present in places around the world for people with the Church?
a Swedish identity. Whether congregations out in the A part from celebrating Swedish holidays, I hope we
world are to survive is entirely dependent on whether the can find “get togethers” in the congregation that feel
congregation continues to celebrate divine services and urgent and relevant for people to come to, one idea I have
conduct diaconia. The church’s unique mission is to offer is to have bible and beer, an evening where we read bible
Jesus Christ to people. A congregation does this by cel- texts about life together, socialize and drink a beer.
ebrating services with worship regularly but also through Also hope we can have a regular meeting for families
diaconia. (a selfless love- the call to serve the poor, sick with children, a kind of open preschool once a month
and oppressed) or so. Communion, crafts for the kids and maybe eating
Through the church’s 2,000-year history, one can see together.
that when the church abandons the service’s speech Then continue to meet for services in the chapel and
about Christ, when it abandons diaconia, it fades away conduct diaconia.
over time. I am happy for the board members and know that they
São Paulo and the Igreja Escandinava, have all the have good thoughts and ideas and know more about the
conditions to survive, even to grow and become bigger. context here than I do.
Sweden in Rio By Leticia Santos
Promotion Officer
A
t the Consulate of Sweden in Rio de Janeiro, One standout moment was the
we’re passionate about strengthening Sweden’s astonishing Nobel Dialogues
presence and leaving a meaningful imprint in hosted at the State University
the vibrant Cidade Maravilhosa. Presently, we of Rio de Janeiro (UERJ), where
are actively involved in cultivating partnerships minds converged to explore and
with local authorities, driving forward science celebrate groundbreaking ideas.
and innovation, and extending our support to education, civil We were honored to accompany
society and our fellow consular colleagues. our Ambassador Karin Wallen-
steen in greeting Mayor Eduardo
Paes, emphasizing the crucial role
of international collaboration in
propelling scientific progress and
innovation forward.
In the energetic environment of the G20 summit in Rio, we
actively engaged in different events, including the Women
20 (W20) and Oceans 20 (O20) initiatives, reaffirming
Sweden’s unwavering commitment to global issues.

Further cementing our ties to Science and Innovation, We Shelter Board of Directors underscores our commitment to
have visited the esteemed Brazilian institutions FIOCRUZ supporting civil society initiatives.
and SENAI CETIQ together with Vinnova and the embassy’s In a pioneering partnership with SEEDUC, we’re fueling the
science and innovation office in Brasília. Brazil-Sweden intercultural school project, nurturing edu-
Our dedication to civil society is unwavering. Consul Jan cational exchanges and fostering cultural understanding
Lomholdt proudly spoke at the inauguration ceremony of between our two nations. These collective efforts exemplify
the Save the Children office in Rio de Janeiro, signaling our holistic approach to fostering bilateral relations and
our ongoing support for children’s rights. Additionally, our nurturing local development. Together, let’s continue build-
continued involvement with the Queen Silvia Women’s ing a brighter future, hand in hand.
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Nordic Light 21
Bridging4Growth Delegation
visits São Paulo and the Chamber
I
In mid-April, Swedcham welcomed representatives from Bridging- to our office to discuss what the most meaningful
4Growth and Norrköping Science Park in São Paulo. Bridging4Growth insights and experiences of the week were. Visitors
is an EU-funded growth project running between 2023 to 2025 to concluded that Brazil represents a unique “hid-
increase exports of smart solutions from the Central Baltic region to a den gem” to the eyes of the world, with enormous
selection of new markets outside the EU. potential. We viewed the week as a great success
“It’s been an incredibly knowledgeable visit to São Paulo for both as Nordic and Baltic businesses and organisations
the companies and our project team. We’ve managed to put together a established relevant business connections in Brazil,
great schedule, thanks to the significant help from Josephine Lindberg and aiding future expansions. Visitors also got to experi-
Jonas Lindström at the Swedish Chamber of Commerce.” says Linda Rob- ence the vibrant corporate and social world of São
inson delegation leader and project manager at Norrköping Science Park. Paulo, bringing these positive experiences back to
On Monday we showed the guests around the historical centre of São their own home markets.
Paulo, followed by Ibirapuera Park and a dinner at a traditional barbeque Linda Robinson reflected on the week and, em-
restaurant. Tuesday began with an introduction to the Brazilian market, phasized the significance of in-person interactions
and a brief overview of local tax, customs and labour regulations that when entering a new market: “Meeting face-to-face
companies are likely to encounter when entering Brazil. After a lively net- is invaluable for establishing trust and building
working lunch at Tatu-Bola, a series of lectures were held both by Brazilian relationships. During this trip, we’ve made numerous
business leaders, and Swedish corporate representatives. Startups also new contacts and gained profound insights into the
shared their journey and experience with entering the Brazilian market; Brazilian market.”
what lessons were learnt and how to gain from them.
On Wednesday, the delegation visited Business Finland, where seminars
were held on various topics such as intellectual property and trademarks,
and 1-to-1 meetings were held between delegation members and poten-
tial corporate collaborators. On Thursday, the delegation visited Insper, one
of Brazil’s premier academic institutions, responsible for creating the next
generation of Brazilian business leaders. Our first destination within Insper
was the Entrepreneurship Hub, where we got to hear first-hand experi-
ences of Insper-born start-ups and after that we were granted a tour of
their engineering and computer science facilities. Thursday concluded with
a visit to the start-up incubator Cubo Itaú.
Friday was conclusion day, where we welcomed all participants back
>> NBCC News
FinnCham Brazil Welcomes Pertti Latikka

as New President
At the tribune Mr. Pertti Latikka, President of FinnCham Brazil. To his left,
respectively, Mr. Jan Jarne - Chairman of the board and Dr. Renato Pacheco
- Legal Director. To his right Mr. Marcio Veronesi - Vice President of Finn- to leverage his experience to create tangible benefits for the
Cham Brazil and Mr. Sergio Chamone - ex-president of FinnCham Brazil
chamber’s members, ensuring that the organization remains
I
at the forefront of facilitating bilateral trade and investment
n a significant leadership transition, FinnCham Brazil, the opportunities.
official Brazil-Finland Chamber of Commerce, has an- This change marks a new chapter in FinnCham Brazil’s
nounced Pertti Latikka as its new president. The election, ongoing mission to foster strong business ties between Brazil
held during the General Ordinary Assembly, saw Pertti and Finland. This event highlights the collaborative spirit and
Latikka unanimously elected to succeed Sergio Chamone. commitment to excellence that defines FinnCham Brazil’s
Jan Jarne, Founder and Chairman of the Board, officially leadership.
introduced the new Board of Directors and welcomed Pertti La- FinnCham Brazil, a key player in the Team Finland network,
tikka to his new role. The induction ceremony took place during continues to support Finnish businesses in Brazil through a
the latest “Café com a Embaixadora.” range of initiatives, including events, networking opportunities,
Pertti Latikka in his inaugural address emphasized his and strategic partnerships. The Chamber’s dedication to creat-
dedication to enhancing the value of membership and fostering ing a conducive environment for Finnish enterprises in Brazil is
dynamic, cooperative relationships with all stakeholders. “Hav- further bolstered by its institutional affiliations.
ing worked with several industries and keeping business always Looking forward, the business community can expect innova-
in the focal point, I seek to bring substance to FinnCham to a tive programs and enhanced support to strengthen economic
level that members gain true benefit from their membership ties, foster sustainable business practices, and promote the
and we can grow a dynamic and cooperative collaboration with interests of Finnish companies operating in Brazil.
all the stakeholders,” said Pertti.
Latikka’s extensive background in international business For more information about FinnCham Brazil and its up-
development and market entry strategies is expected to drive coming initiatives, visit the [official website] (https://www.
FinnCham Brazil towards new achievements. His approach aims finncham.org.br)
Beyond Circularity: Valmet’s Program
to Accelerate Clients’ Green Transition
Recognized as a global leader in developing and supplying project’s implementation focuses on:
advanced process technologies, automation, and services for
the pulp, paper, and energy industries, Finnish company Valmet
launches a new environmental initiative called Beyond Circular-
ity. This R&D and ecosystem program aims to transform waste
and emissions into valuable resources for sustainable growth,
accelerating the green transition of industries. It is based on
Valmet’s technological vision for 2030.
This vision is possible thanks to Valmet’s long history of provid- Systematic Collaboration and Shared Vision
ing solutions that convert biomass into renewable energy and Valmet partners with ecosystem members from universities,
recyclable products such as pulp, paper, cardboard, and tissue. research institutes, and clients, working together to advance the
Among the ongoing research projects is one focused on green transition in the pulp and paper industry and tackle other
underground hydrogen storage, conducted in partnership with challenging production issues. This ecosystem is expected to
the Technical Research Centre of Finland (VTT) and the Geo- have over 100 partners in Finland by 2025.
logical Survey of Finland (GTK), as well as a collaboration with The project is partially funded by Business Finland and is
the University of Helsinki to explore innovative carbon capture part of the Veturi initiative, which invites Finnish companies
methods using organic “superbases.” with international operations to address some of society’s most
pressing challenges by increasing investments in research,
How is Beyond Circularity Structured? development, and innovation in Finland.
The program aims to develop process technologies, automa- You can also join this commitment to advancing the indus-
tion, and services to create value by utilizing renewable and try’s business towards a more sustainable future. Find out how
recycled materials, industrial waste streams, and residues. The at www.valmet.com/beyondcircularity.
ICEYE Provides Geospatial Data to Map Flood Impact

in Rio Grande do Sul
The situation in Rio Grande do Sul has united public and private areas, shelter maps, and even the historical progression of impact-
sectors in search of solutions to help the state rebuild and prevent ed areas. “These initiatives are essential not only for highlighting
future climate disasters. In solidarity with this effort, ICEYE, a global the impact of space technology at the service of Brazil through the
leader in satellite monitoring using SAR technology, is coordinat- Brazilian Air Force (FAB) but also for demonstrating its transforma-
ing the mapping of affected areas with the Esri Disaster Response tive potential for the direct benefit of Brazilian society,” says Ana
Program (DRP) and regional distributors (Imagem and Codex). Paula Cordeiro, ICEYE’s Vice President for Latin America.
ICEYE Government Solutions swiftly mobilized its SAR
constellation to generate flood analysis and provided compre- About ICEYE
hensive mapping of the event’s extent and depth. These insights ICEYE offers unparalleled persistent monitoring capabilities
were made available through the public for any location on the planet. With the world’s largest synthet-
platform PainelRS (https://painelrs.com. ic aperture radar satellite constellation, the company enables
br/), which centralizes all flood informa- objective, data-driven decisions for clients in sectors such as
tion to support emergency response defense & security, intelligence, emergency response and natu-
efforts in the area. ral disasters, maritime monitoring, environment, and government.
These analyses enhance situational ICEYE’s data can be collected during the day or night, and even
awareness for public and private agents re- through cloud cover. For more information, visit [ICEYE’s website]
garding flood points, impact scope, affected (https://www.iceye.com).
Ana Paula Cordeiro , VP LATAM at ICEYE |

Leading Corporate Strategy and Busines
Nordic Light 25
Swedcham´s MD Jonas Lindström pointing at the
Sunflower tattoo which Beatriz made inspired by
the mentorship
Mentorship Graduation
on June 5!
T
he Swedcham Mentorship Program is back after the success
from last year. The objective is to create valuable connections,
foster professional development opportunities, and offer ben-
efits for both young professionals and experienced mentors.
The Program began in February and concluded in early June.
Over the course of these four months our 25 mentorship pairs
had at least five meetings and gained relevant hands-on experience, often
at the companies “in loco”. Mentor Olle Widen/Finanzero with mentee
Iza Antunes Lascalla/Assa Abloy.
Our recommended set of questions and topics to be discussed during
meetings were designed to go in both directions, such as; What areas of experience of discussing career matters in equal
your career would you like to develop? What opportunities or challenges footing to your mentors also helps challenge the
do you feel they created for you? What are you passionate about? intimidating experience of being a young profes-
The open-ended and personal nature of the questions also promotes sional. It reminds them that their superiors are
mentors to be more dynamic and passionate about their careers, enabling also only individuals journeying through life.
better outcomes both personally and professionally. For mentees, the The graduation ceremony on June 5 was a night
of inspiration and triumph. The participants were
asked to reflect on the program, offering valuable
perspectives and emotional narratives on what the
meetings had meant for them, both personally and
professionally. Diplomas were handed out to all
participants, and a special prize was given to Alex-
andra Freitas e Beatriz Kallas for their outstanding
dedication to the program. The theme for all their
meetings was the sunflower, which represents
a long life and lasting happiness, but also good
fortune and positive opportunities – a lucky charm
for someone beginning a new career path.

Nordic Light 27
Launch of Reports; Swedish Business
in Brazil and Sustainable Sourcing
From left to right: Karin Vecchiatti, Fabio Feldmann,

Karin Wallensteen, Jonas Lindström, Sergio Quiroga.
O
n the 5th of June, in celebration of World Environment lations, supplier training, redesign
Day, Swedcham hosted its first Advisory Council meeting of natural resource extraction and
this year, with the presence of the Swedish Ambassador consumption, among many other
to Brazil, Karin Wallensteen, the whole of Team Sweden topics covered in this unique Hand-
in Brazil and some 50 executives from the larger Swed- book. The launch highlighted the
ish companies in Brazil. The meeting commenced with a commitment of both the Swedish
warm welcome from the chairman of the Advisory Council, Sergio Qui- Embassy and Swedcham to foster-
roga. Following the chairman’s introduction, a report from the Swedish ing sustainable practices within the
Embassy was presented by Ambassador Wallensteen. corporate sector.
The first of two significant launches took place shortly after, featuring A lively roundtable discussion
the annual Business Climate Survey (BCS). This presentation was con- ensued, featuring representatives from participating
ducted by Jonas Lindström, our Managing Director, alongside Andreas companies who shared their unique experiences
Rentner from Business Sweden. The BCS shed light on Brazil’s status as with implementing ESG policies in their supply
the leading source of Swedish-Brazilian corporate success in the Americas, chains. This interactive session was moderated by
revealing high levels of market optimism among Swedish businesses op- Swedcham’s ESG Committee Coordinator, Karin
erating in Brazil. The event then continued with remarks from the Swedish Vecchatti, along with Fabio Feldmann. The discus-
Consul in São Paulo, Renato Pacheco. This was followed by an engaging sions were rich with insights and practical exam-
presentation by Fabio Feldmann, a Brazilian lawyer, politician, and ples, underscoring the importance and impact of
environmentalist. sustainable practices in today’s corporate land-
The second launch of the event was the joint publication by the Swed- scape. Participating businesses also highlighted the
ish Embassy and Swedcham; the Applied ESG Handbook - aguide similarities between environmental and corporate
for responsible sourcing. interests, arguing that these should not be viewed
The comprehensive guide is as separate and antagonistic, but instead as inter-
designed to promote sustain- connected and synergistic. Swedcham would like
able and effective corporate to thank AAK, ABB, Alfa Laval, Atlas Copco,
behaviour and supply chains. Autoliv, Electrolux, Epiroc, Scania, Tetra Pak
Responsible sourcing covers and Quant for their valuable contributions and
sustainable procurement, insights to the Applied ESG Handbook - a guide for
transparency in business re- responsible sourcing
28 JANUARY - JUNE 2024 Nordic Light 28

New Members of the Board!
At the Annual General Assembly on April 23, the following new members of
the Swedcham Board of Directors were elected:
Marco Dorna, Managing Director in Brazil. Alexandre has an LL.B. from USP and an LL.M. in
at Tetra Pak Brazil Tax Law from the Brazilian Institute for Tax Law, as well as
He has over 20 years of business experience an extensive course on Foreign Trade Law at FGV.
in B2B commerce in the FMCG sector. He Alexandre is an ardent football fan and his favourite client
highly values diverse teams as a key factor for during his long career as a lawyer was Pelé, the player
achieving effective and meaningful change; an from Santos who got his international breakthrough in
opinion equally held by Swedcham. Marco- Sweden 1958 during the World Cup. “I would work for
holds a B.Sc in Economics from UNESP, an MBA from FGV, Pelé, without charging because of the devotion I had for
and further studies at the IMD in Lausanne, Switzerland. him. It was very exciting to hear from himself, the Legend,
Marco is very interested in knowing and living other cul- all those stories that we’ve heard or seen about him on
tures as he served for almost a decade in countries such as television or in the movies. I saw how he treated all his
South Africa, Saudi Arabia and Panama. fans, without distinction, always available and polite – a
As a good Brazilian though, he is always on for a good real star but humble until the end.
barbecue with friends (especially if it also involves watch-
ing a Corinthians football match). João Zeni, Director of ESG at Electrolux
João Zeni is Electrolux’s ESG Director for Latin
Jacqueline Lopes, Director of Institution- America, Group Technical Director of Sustain-
al Relations LATAM South at Ericsson ability for the National Association of Manu-
Jacqueline Lopes is Director of Institutional facturers of Electrical and Electronic Products
Relations and Executive Committee member (ELETROS) and Counsel Vice-President of
for Southern Latin America at Ericsson, Board the Brazilian Association for Electronics and
member of TELEBRASIL and SINAEES, Director Home Appliances Recycling (ABREE). He is
at ABINEE and FIESP; and Co-Chair of the In- responsible for developing and implementing sustainability
ternational Chamber of Commerce (ICC). She strategies in accordance with local regulations, business
is educated in International and Comparative Law at USP demands and other specificities. From his initial B.Sc. in
(LL.B., LL.M. summa cum laude), as well as an MBA from environmental engineering, João also post-graduation
INSEAD. She has previously worked in FIESP, Samsung, studies in safety engineering (PUC-Paraná), environmental
BCG and ABN AMRO Bank. analysis and economics (UFPR), sustainability (Cambridge,
Jacqueline is fascinated in foreign cultures and traditions Oxford, Exeter), and marketing (Insper).
and loves travelling. She has visited 65 countries all over In the beginning of his career João spent more than 30
the world, but the list is still long with countries that she is days inside the “Mata Atlântica forest” participating in a
planning to go to. huge global scientific project to evaluate climate change
impact in forests. The experience made him convinced
Alexandre Verri, Partner at Veirano that sustainability and environment would be his passion
Advogados and career.
Alexandre Verri is partner at Veirano Ad-
vogados specialising in Corporate Law and LEAVING BOARD MEMBERS
Mergers & Acquisitions. He is the Managing Swedcham would like to extend a generous thank you to
Partner for the Firm’s São Paulo office and the leaving Board Members; Andreza Rodrigues, André
previously served on the Firm’s Board of Palme, Juliana Barbeiro, and Daniela Fukino. Thank
Directors. He has significant experience in advising and you for your excellent services and dedicated work for the
coordinating efforts for foreign companies doing business Board and for the Chamber!

YEARS OF
I N N O VAT I O N
W W W . H U S Q VA R N A . C O M . B R
Nordic Light 31
IT TAKES COURAGE
TO TAKE ON A CHALLENGE
EVEN WHEN IT COMES FOR FREE
Together with The Carl Silfvén Foundation, Stockholm School

of Economics is proud to present a scholarship, giving you the
opportunity to earn an Executive MBA in Stockholm, Sweden.
Covering the entire tuition and additional expenses.
All you need is courage.
Read more and apply at www.hhs.se/scholarship
Deadline August

>> Young Professionals
Decarbonization in action – debate ESG

ment - Linköping University), a professional with over 10
years of experience in climate, sustainability, and compli-
ance management both abroad and in Brazil, in the IKEA
group and in several organisations. Marcela brought relevant
experience from the corporate side of ESG management to
the discussion.
Maria Fernanda Pistori (BSc Ecology, MSc Biology, MBA
Project Management - USP) is a senior climate analyst in the
UN Global Compact. Maria manages projects and partners
to assist companies on the path of decarbonization towards
Ambition 2030 by engaging and driving the SDG 13 agenda
in the corporate environment. Her experience and education
provided a contrasting, policy side of ESG management.
From left: Karin Vecciatti, ESG Committee Coordinator, Maria Fernanda
Pistori, UN Global Compact, Marcela Miranda, Josephine Lindberg, Marcela and Maria were moderated by Karin Vecchiatti (PhD
Swedcham Intern. Communications and Semiotics - PUC, MSc Environmental
Science - USP), an agricultural engineer and researcher in the
On April 9 Swedcham hosted a thought-provoking debate on Institute of Advanced Studies at USP and Head of the ESG
decarbonization, a topic of paramount importance in today’s Committee at Swedcham.
climate-conscious world. The event featured three distin- As the discussion ended, attendees departed with renewed
guished presenters, each offering unique insights and per- determination and a deeper understanding of the multifac-
spectives on the urgent need for decarbonization. Successful eted nature of decarbonization. Swedcham’s commitment to
case studies of ESG policy implementations were presented facilitating such enlightening discussions serves as a beacon
and highlighted by our lauded discussion participants. of hope in the collective endeavour to combat climate change
The discussion was undertaken by; Marcela Miranda (BSc and build a more sustainable future. For access to this
Environmental Management - USP, MSc Sustainable Develop- interesting discussion, access the QR code.
Thank you and farewell (or até logo…) from Josephine!

As my internship at Swedcham draws to a close, I reflect ries we’ve created, the lessons we’ve learned, and the bonds
on the incredible year I’ve spent here in São Paulo. One of my we’ve formed will forever have a special place in my heart. As I
primary objectives during this traineeship was to gain a deeper depart, I do so with a renewed sense of purpose and a stead-
insight into the operations of Swedish companies within the fast commitment to uphold-
Brazilian market, a goal that I’ve unequivocally achieved. ing the principles and values I
Throughout this journey, I’ve accumulated a wealth of new gained during my time at the
experiences, forged valuable friendships, and acquired invalu- Chamber.
able knowledge. This year has been dedicated to establishing Thank you, Swedcham, for
meaningful connections, contributing to the Chamber’s core an extraordinary year filled
activities, and participating in some interesting side projects. with growth, learning, and
Both professionally and personally, I’ve had the opportunity to meaningful connections. I
undergo significant growth. eagerly look forward to the
In conclusion, I extend my heartfelt gratitude to everyone at possibility of our paths cross-
Swedcham for making this journey unforgettable. The memo- ing again in the future.
Nordic Light 33
Young Professionals
visit to Alfa-Laval
On the 7th of March, Swedcham visited Alfa Laval, a
prominent Swedish fluid engineering manufacturer. Alfa
Laval’s reputation for pioneering solutions in areas like heat
transfer, separation, and fluid handling set the stage for an
insightful exchange between industry leaders and com-
merce representatives. Alfa Laval is a leading manufacturer
of heavy industry equipment with a strong focus on innova- ties, we witnessed firsthand the intricate processes and
tion. Despite their global reach, Alfa Laval maintains their cutting-edge technologies that drive the company’s suc-
headquarters in Lund, Sweden; at the spawn point of many cess. During the visit, discussions delved into not only the
of Sweden’s brightest technical minds from one of Sweden’s technological advancements but also sessions during which
premier engineering institutions; LTH (Lunds Tekniska Hög- executives shared inspiring stories and advice for people in the
skola). LTH is one of the faculties of Lund University, a proud beginning of their careers. Beyond business exchanges, the
member of Swedcham. visit fostered collaboration and unique networking opportuni-
As our group explored Alfa Laval’s state-of-the-art facilities among the Young Professionals.
Skateovation hiring from Career Fair

Sweden’s vibrant business landscape.
A Career Fair success story recently came to light from
Swedish-based skateboarding company Skateovation.
Skateovation produces innovative high-quality skateboard
technologies aimed at making boards more durable, and
more affordable in the long-term. Skateovation had only
heard about the Career Fair a few days before the event,
but were pleasantly rewarded by their sudden entry into the
event; a new hire!
We spoke to Renan Castagnero, General Manager of
Skateovation South America, about their experience with
their new hire; “the Career Fair was amazing, and we got
the opportunity to know a lot of young talents. We still em-
ploy Maria Carolina presently, the experience so far has been
awesome, she is smart, proactive, and learns fast. Being a
Swedcham’s annual Career Fair bridges talent with skateboard company helped us attract the attention of the
Swedish companies, fostering dynamic connections in di- young audience, hopefully, we can grow enough to continue
verse sectors. Through networking and dialogue, candidates hiring people ‘’. Swedcham is emboldened by positive experi-
gain insight into career opportunities while companies ences such as this one to continue on our strategic mission
engage with top-tier professionals. This platform cultivates of fostering successful cooperation and connections between
synergistic partnerships, driving innovation and growth in our member companies, organisations and individuals.

Nordic Light 35
A network that takes

you forward
Building a supportive network and the ability to seize every My involvement with
opportunity for connection are constant pieces of advice in the Young Professionals
courses and lectures aimed at students and young professionals network between 2022
on the rise. But the process of finding such meaningful connec- and 2023 was crucial for
tions is not always simple. Human relationships require time my immersion in Swed-
and effort to build, and for young professionals starting their ish culture and for the
careers, it’s difficult to have that long-term perspective. preparation of a compet-
My first contact with the Young Professionals of Swedcham itive application for the
was in 2017, but my participation in the organization’s events Swedish government’s
and activities began in 2022. This journey not only highlights master’s scholarship. I sought to highlight not only my resume
the importance of persistence in building relationships over and experiences but also my genuine interest in the country and
time but also underscores the relevance of being in the right my commitment to sustainable development goals and educa-
place at the right time for things to happen. tional and cultural cooperation between Sweden and Brazil.
In 2017, I attended a lecture and networking event at In Uppsala, where I study Entrepreneurship, I was able to
Swedcham, when I was still an undergraduate student. At that experience the four seasons of Swedish year and admire the
time, I gained valuable insights into Sweden, which I knew little unique beauty of each of them, learning about the culture of
about. Although I kept virtual track of Swedcham’s work over this people who know how to value each period of the year
the following years, it was the ability to cultivate personal con- and what nature has to offer in each cycle. I eagerly await the
nections and be present at the right moments that allowed me arrival of Midsummer, the highlight of the Swedish summer,
to effectively integrate and, consequently, leverage my profes- after recently celebrating Valborg to welcome spring at one of
sional journey. the largest events in the country. Given that Uppsala University
In 2022, I had the pleasure of reconnecting with the Swed- is the oldest university in Sweden, the student celebrations here
cham team, reminiscing about our encounter at the 2017 event are always very traditional and grand.
and inquiring about more information on study opportunities in During almost a year here, I also had the opportunity to keep
Sweden. After five years of professional experience, I was ready in touch with this “network that takes you forward,” meeting
to resume my academic journey, aiming to apply for master’s Jonas Lindström in Uppsala, the inspiring Christina Rickards-
programs and scholarships. son, a Swedish-Brazilian author in Stockholm and Josephine
By a fortunate coincidence, the day after my contact, there Lindberg in Gothenburg.
was an event, and I was invited to participate along with other In this final stretch of the Master’s in Entrepreneurship,
young professionals. During this meeting, I clarified doubts I am excited for the conclusion of my scholarship program,
about the admission the Swedish Institute for Global Professionals. This program,
process at Swedish uni- which awarded 100% full scholarships from the Swedish
versities, understood the government to 8 Brazilian students in 2023, will end our cycle
requirements for schol- as students in the country with a bang: with a graduation
arships offered by the ceremony at the Blue Hall, located in Stockholm, the same
Swedish government, and hall where the famous Nobel Prize ceremony is held. And I
explored details about can’t wait!
the various regions and
educational institutions in Thank you, Sweden, Swedcham and Young Professionals!
the country. Cinthia Cicilio

www.pnst.com.br
Al. Franca, 1050 – 10º e 11º andares – 01422-002 – São Paulo - SP Fone: +55 11 3897-4400 / +55 11 3063-6177
OUR OFFICE PROVIDES FOR MORE THAN 25 YEARS LEGAL ASSISTANCE IN DIFFERENT
AREAS OF BUSINESS LAW, WITH TECHNICAL KNOWLEDGE, AGILITY, CREATIVITY AND
EFFICIENCY, ALWAYS SEEKING AN ACCESSIBLE RELATIONSHIP CLOSE TO OUR CLIENTS
AND AIMING TO ASSURE SECURITY, SPEED AND ACCURACY OF INFORMATION.
Besides litigation, we offer high-level consultancy services and legal advice on:
Foreign Investment
Commercial Law
Mergers and Acquisitions
Civil Law
Tax Law
Labor Law
Environmental Law
Administrative Law (bids, regulatory agencies, infrastructure projects, privatizations)
Antitrust and Economic Criminal Law
Intellectual Property Law
We are the Brazilian member of ALLIURIS International, an association of

business law firms present in several countries worldwide.
ALLIANCE OF
INTERNATIONAL
BUSINESS
LAWYERS Member of Alliuris Group: Austria . Belgium . Brazil . China . Denmark
France . Germany . Greece . India . Ireland . Italy . Netherlands . Portugal
Russia . Spain . Switzerland . Turkey . United Kingdom . USA Nordic Light 37
ALLIURIS
Happy Hour and Pizza at

Dona Rosa!
The 10th of May, Young Professionals together with Alumni Network organ-
ized a Happy Hour. The evening started with a delicious pizza at Dona Rosa
Pizzeria, a cozy place close to the Vila Madalena district. Many of the people
participating were either going to study in Sweden this year, or have already
been studying there, so this was an amazing chance for them to share their
experiences with one another. When everybody had had their pizza, the group
went to sing karaoke, and of course both Swedish songs such as ABBA and
Brazilian songs were played. The evening was a great success and everyone
had a good time.
The Leading Credit

Marketplace in Brazil
- Empowering consumers with a comprehensive
credit solution
- Over 45 Million loan applications processed
- Recognized as the Best Customer Care provider
in Brazil's credit market
@finanzero
38 JANUARY - JUNE 2024 /finanzero @FinanZero @finanzero /finanzero /FinanZero
A inovação
nos inspira
United. Inspired.
Trabalhamos todos os dias para levar aos nossos

clientes e parceiros soluções em produtividade,
que garantam o sucesso de hoje e a liderança do
amanhã. Não medimos esforços quando o assunto
é inovação e desenvolvemos equipamentos com
tecnologia de ponta destinados à mineração e
construção, além de peças, serviços e consumíveis
de classe mundial.
www.epiroc.com/pt-br
Nordic Light 39
>> Centerfold
Read the 2024 Brazil Business Climate Survey

to get the latest insights on the Brazilian market
According to Swedish companies, technological and customer behavior change will
define the business in Brazil in the next years
I
n June, Business Sweden and Swedcham launched the Business climate is lukewarm, but with
2024 version of the Brazil Business Climate Survey (BCS). a positive outlook
The BCS is part of a larger global assessment with the goal After a year of market uncertainties and a new government
to evaluate the business environment in 23 key markets elected, the majority of Swedish companies still see the market
for Swedish companies. A global analysis of the surveyed as neither very positive nor too negative. However, only 4% have
markets will be presented in Stockholm on June 14th, a stronger negative position about Brazil, which represents the
providing an outlook of the world’s business climate and overall lowest observation in the series, marking an overall more opti-
conditions for Swedish expansion worldwide. mistic outlook. In fact, 39% see the business climate as positive,
This year, 54 Swedish companies with local operations in Brazil the third highest figure in the series since initiated in 2016.
participated in the survey, which represents the highest engage- 79% of respondents indicated that they expect to grow in
ment in the series of the BCS. Below, the main takeaways: Brazil in the next 12 months, a relevant increase over the 2023
1. 83% of Swedish companies in Brazil were profitable in assessment, while only 4% expect to see a reduction in revenue.
2023, maintaining the high level seen in previous years However, a lower share of companies (59%) expects to invest in
2. 79% of companies expect to grow their business, and 59% Brazil during the same period. This may represent the idea that,
confirmed new local investments although companies expect to grow and be profitable in Brazil,
3. 39% perceive Brazil’s business climate as positive, 57% as their global organizations are facing challenges in other markets,
regular and only 2 companies (4%) perceive it negative preventing larger local investments. 2023 was the first year in at
4. Taxes, regulation and infrastructure continue to represent least a decade in which Brazil grew (2.9%) above the European
the main challenges to do and run business in Brazil average (0.4%), in terms of GDP. A similar situation is expected
5. 3-4 companies were exposed to some form of corruption in for 2024, with Brazil’s GDP growth forecast set to 2.2%, and the
2023; one company identified human rights violations EU’s set to 0.8% by the IMF.
6. Environmental awareness and the green transition are
growing as important topics in Brazil Trends in Brazilian business
When asked about the factors which will
drive change in the local business climate,
companies granted emphasis on technologi-
cal and customer behavior change, with 81%
and 71% answering that these two factors
will have a greater impact in the longer term,
respectively.
In another question, the BCS asked about the
companies’ perception over the development of
generative Artificial Intelligence (AI), exploring
the technological change topic. Though only
11% of respondents think that AI has already
transformed business in Brazil, it became
clear that such technology shifts and tools
will have a large impact in the future accord-
ing to Swedish companies. More than half of
40 JANUARY – JUNE 2024
respondents agreed that AI will grant the power to increase
efficiency and improve the quality of products and services, while
supporting the search for new revenue streams. However, AI
will not only have a positive impact over business; 76% of the
companies believe that AI will also intensify challenges regarding
cybersecurity and disinformation.
When it comes to sustainability, 58% of the respondents said
that the environmental impact will be driving change in Brazilian
business in the next years. Moreover, the companies’ assess-
ment over their customers environmental concerns has changed
since 2020. Now, 39% indicate that their customers consider
environmental aspects during their purchases, against 23% four
years ago. This year, only 22% said that customer concerns over
the environment are little or very little, a low record figure for the
BCS. Yet in another question, 46% of companies see that oppor- with the objective to foster knowledge exchange, facilitate for
tunities related to a green transition can be created depending increased co-development projects and secure implementation of
on stronger government action, while 43% already identify great sustainable ready-to-use-solutions”, says Andreas Rentner, Trade
business related to segments such renewables, energy efficiency Commissioner at Business Sweden. Jonas Lindström, Managing
and mobility. Despite the cost sensitivity challenges in the Brazil- Director at Swedcham, adds that ‘the fact that more companies
ian market, preventing local customers from acquiring cleaner than ever before participated in the survey indicates that the
but more expensive solutions, the green transition is already a management teams see the report as a useful tool and tempera-
hot topic for Swedish companies and their positioning in Brazil. ture gauge for business in Brazil. Since the survey became global,
As large Brazilian companies start to set and implement carbon it has added yet another unique dimension where we can com-
neutrality plans, preparations for COP 30 in Belém in 2025 will pare results and investments among many markets, and being
also call for new environmentally friendly solutions. able to do so annually is extremally valuable considering how fast
“We see an increased interest from Brazilian companies to the business landscape is changing”. Team Sweden in Brazil,
discuss innovative solutions to meet their sustainability targets in our different roles, responsibilities and capacities,
and accelerate the green transition. To better meet up on the stand ready to continue support the Swedish industry
demands and needs, we have decided to launch the ‘Sweden- in Brazil to meet the challenges and capture good busi-
Brazil Industrial Green Transition Program’, a program ness opportunities ahead. This through joint actions
and facilitation of new strategic col-
laborations and partnership.
The complete BCS report for Brazil can

be found on Business Sweden’s webpage
(www.business-sweden.com/insights/
reports), together with the global com-
parison report (available by mid of June) as
well as all the other 23 country reports. You
can also find the Brazilian report and global
benchmark report on Swedcham webpage.
To discuss or learn more about the BCS

reports, contact Marcelo Juc (marcelo.juc@
business-sweden.se) at Business Sweden, or
Jonas Lindström (jonas@swedcham.com.br)
at Swedcham.
Nordic Light 41
“Building on long-term investor relationships
and ties with best-friend firms in other countries,
Veirano is a powerful organisation with a place
among the absolute best.”
LATIN LAWYER 250
Since 1972, we practice law with business

acumen and a focus on results, developing
tailored solutions for multinational companies
operating in strategic sectors of the economy.
Results-oriented
Along the years, we have built strong
law practice. relationships with leading companies in
various industry sectors, simplifying
international relations and opening pathways
for business in Brazil, from Brazil to the world
and from the world to Brazil.
Rio de Janeiro
São Paulo
BRAZIL Porto Alegre
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Nordic Light 43
Strengthening ties between
Norway and Brazil
M
ette Tangen, serving as the Consul General of Norway
in Rio de Janeiro since September 2023, brings both
extensive experience and a significant amount of enthu-
siasm to Brazil. Her focus lies primarily in strengthening
ties between the two countries and positing Norway
as a strategic partner for Brazil in the green shift. In her
capacity, she oversees diplomatic and consular affairs not only in the state of
Rio de Janeiro but also across the nine coastal states to the north, serving as
the primary contact for Norwegian businesses operating throughout Brazil.
Tangen’s mission includes strengthening trade ties and fostering com-
mercial partnerships between Norway and Brazil, particularly focusing
on energy transition and the green economy. Additionally, she aims to
promote the values of environmental and social responsibility, which are
already strong trademarks of Norwegian investments in Brazil.
Team Norway
At the core of the trade promotion efforts is “Team Norway”, a collec-
tive effort led by the Consulate General, under Tangen’s guidance. Team
Norway Brazil compromises key entities such Innovation Norway (IN),
Mette Tangen
the Norwegian Government’s official trade promotion organization, the
Norwegian Seafood Council (NSC), Norwegian Energy Partners (NORWEP),
Abran (the Norwegian Shipowners Association’s representation in Brazil),
Robust Commercial Partnership
The commercial partnership between Norway and
the Norwegian Brazilian Chamber of Commerce (NBCC), as well as the
Brazil is robust, with nearly 250 Norwegian companies
Norwegian Embassy in Brasilia.
actively operating in Brazil. According to the latest
Investment Report, Norwegian companies invested
Leadership in Energy Transition
a total of US$7.3 billion between 2021 and 2022,
While Norway’s role as an oil and gas producer presents complex chal-
bringing the total investments to almost US$40 billion.
lenges, the country is committed to carefully addressing these dilemmas
A notable focus for the increase in investments was the
and taking the necessary actions to foster a sustainable future. Norway
renewable energy sector, which saw a six-fold increase
and Norwegian companies will be part of the solution, making substantial
to US$1.18 billion during the same period.
contributions to this ongoing revolution. As such, the green energy transi-
“Brazil emerges as a highly competitive and
tion is a top priority for Norway, also in Brazil.
promising market for advancing clean energy and
“The long-term partnership between Norway and Brazil holds immense
sustainable products,” remarks Tangen. “The strong
potential for the global energy transition,” emphasizes Mette Tangen.
foothold of Norwegian companies, coupled with
“Norway, renowned for its leadership in decarbonization technology and
their cutting-edge solutions supporting industries in
expertise, is committed to collaborating with Brazil on this transforma-
the green shift, including offshore wind, hydrogen
tive journey. In close cooperation with the Norwegian Embassy in Brasilia,
production, clean fuels for maritime transportation,
under the engaged leadership of Ambassador Ruud, we are dedicated to
sustainable fertilizer production, and carbon capture
unlocking this potential.”

and storage, paves the way for a new chapter in Women in Business Network
our joint history. These sectors align with Norway’s A key initiative spearheaded by the Consul General is the establishment
strategic priorities and exhibit clear synergies with of the “Women in Business” network, aimed at fostering gender equality
Brazil’s objectives in the field of energy transition.” across various industries. Launched during International Women’s Month,
the inaugural event witnessed the participation of 130 diverse women
Commitment to Social Impact professionals from different sectors, marking the beginning of an inspir-
With a background in humanitarian affairs, ing journey toward gender parity. The idea is to hold regular events like
Tangen remains dedicated to ensuring that Norway’s workshops, seminars, and networking sessions to facilitate connections,
presence and the endeavors of Norwegian compa- generate knowledge exchange, and empower women to occupy leadership
nies in Brazil bring about meaningful social impact. positions. “There is a great need for a network where women feel safe to
“We have a responsibility not only to understand share their experiences, challenges, and successes without fear of judg-
but also to contribute to the country in which we ment or discrimination,” says Tangen.
are fortunate to reside,” she asserts. “Therefore,
the energy transition we aspire to achieve must not Supporting Innovation and Research
only be just, but also inclusive, benefiting people in Mette has also been actively involved in other critical initiatives for
all parts of society. Additionally, we must address Team Norway in Brazil. In November 2023, the Consulate General sup-
environmental concerns.” ported Innovation Norway in hosting the traditional November Conference,
a conference that gathered influential figures in research, science, and
Facilitating High-Level Engagements the private sector from both countries. During the event, a public call was
In her ongoing efforts to deepen this partnership, announced in partnership with Finep to finance joint research projects,
Mette and her skilled team have organized a series with Norwegian investments totaling R$13.5 million. Additionally, Norway
of receptions for visiting delegations, the business launched the “UTFORSK” public call, allocating R$42 million for research
community, Brazilian partners, and several Norwe- projects in Brazil and seven other countries last year.
gian ministers during their visits to Rio de Janeiro.
Notable engagements include the participation of Extensive Travels to Foster Partnerships
the former Minister of Foreign Affairs of Norway, Mette has traveled extensively since assuming office. In November, she
Anniken Huitfeldt, at a seminar on energy transition visited Rio Grande do Norte, a state with great potential for renewable en-
in Rio de Janeiro, engaging with Brazilian authorities ergy development, including offshore wind. During her visit, she met with
and the Norwegian business community. In February government officials and research institutions, and toured the impressive
of this year, the current Minister of Foreign Affairs, Mendubim Solar Park, a joint project involving Scatec, Equinor, and Hydro
Espen Barth Eide, also participated in similar efforts, Rein. On several occasions, she engaged with the growing Norwegian
contributing to the positioning of Norwegian com- business community in São Paulo, recognizing the state’s significant poten-
panies, and further strengthening the collaborative tial for Norwegian investments and exports. In January, she visited Santa
ties between the two countries. Catarina, where she met with government representatives and Norwegian
companies. Additionally, Mette represented Norway at the official opening
Enhancing Norway’s Visibility of the Statkraft wind complex, “Ventos de Santa Eugênia”, in March. A
in Brazil wind park producing renewable energy that should reach 2,300 GWh per
Throughout these interactions, the Consulate year, enough to supply 1.17 million Brazilian households.
General has facilitated meetings with authorities
and business leaders, garnering extensive cover- Personal Connection to Brazil
age in the Brazilian press, thus shedding light on “Rio de Janeiro holds a special place in my heart. I spent some of my
Norway’s vested interests in Brazil. “My mission,” formative years here during my studies, and I always longed to return.
affirms the Consul General, “is to strengthen the Coming back as the Consul General for Norway in Rio de Janeiro feels like
bonds between Norway and Brazil, and the numbers a dream come true for me,” says Mette. Raised in a small fishing village
reflect our current status and aspirations. We have on Norway’s southeastern coast, Tangen’s passion for the outdoors finds
ambitious goals to increase exports in line with the resonance in Rio de Janeiro, surrounded by the mountains and the sea,
Government’s “All of Norway exports” initiative. making it an ideal base for her and her husband and two sons.
Nordic Light 45
Oil States showcases new and field-proven
technologies that empower upstream
companies to adapt and thrive
O
il States International, Inc. (NYSE: OIS), a global provider of manu- floating infrastructure expertise to advance offshore wind
factured products and services for the energy, industrial and mili- projects to water depths up to 150 meters – far beyond
tary sectors, introduced multiple, new award-winning technologies conventional nearshore sub-30 meter water depths. With
at the 2024 Offshore Technology Conference (OTC). a mature supply chain in place, the FTLP can be delivered
The new Super Good Hole Charges, offered through GEODynamics, are specially today – using local content – without investing billions of
engineered for use with the Eclipse™ gun to offer a smaller hole with more pen- dollars into new manufacturing facilities.
etration compared to Big Hole charges. Super Good Hole Charges provide a supe- The award-winning Managed Pressure Drilling-Ready (MPD)
rior alternative to Big Hole or Deep Penetrating Charges for wash out situations. Jack-Up Riser System meets the growing need to safely drill
The Company’s 2024 OTC Spotlight on New Technology® Award winners – high-pressure, shallow offshore surface wells cost-effectively.
the ACTIVEHub™ platform with ACTIVELatch™ and the Swift DW2 Ratchet Featuring built-in automation capabilities, a controls pack-
Anti-Rotation (RAR) Connector – advance safety and efficiency to offer a age, umbilical and topside equipment, the system offers
competitive advantage in the field. ACTIVEHub with ACTIVELatch enables improved safety as well as higher deployment speed.
operators to remotely monitor and automate the opening and closing of valve The field-proven Top Entry Access System (TEAS) and
positions to provide an efficient, safer and more environmentally friendly Articulated Top Entry System (A-TES) significantly reduce
wellsite. The Swift DW2 RAR prevents connector breakout, substantially reduc- downtime in stuck pipe scenarios and mitigate safety risks.
ing the risk of damage TEAS allows wireline access to drill pipe or tubing through
to wells, drill ships and the gooseneck connection in the top drive while preserv-
semi-submersibles. ing the ability to use the top drive to pull and torque the
The award-winning OSI pipe. A-TES enables direct alignment of the wireline entry
Renewables™ FTLP™ sub with the drill pipe axis, allowing unrestricted entry of a
Floating Wind Platform wireline tool string into the pipe.
solves key economic, Oil States International, Inc. is a global provider of manu-
logistic and manufactur- factured products and services to customers in the energy,
ing challenges currently industrial and military sectors. The Company’s manufactured
hindering offshore wind products include highly engineered capital equipment and
initiatives. The FTLP lever- consumable products. Oil States is headquartered in Hou-
ages Oil States’ more ston, Texas with manufacturing and service facilities strategi-
than 40 years of fixed cally located across the globe. Oil States is publicly traded on
offshore and deepwater the New York Stock Exchange under the symbol “OIS.”

Domingues e Pinho Contadores
celebrates 40 years of history
The company marks its 40th anniversary, cheering its successful
journey and ready to go beyond.
By Luciana Uchôa*
O
n April 2, 1984, Domingues e key strategy. By adopting cutting-edge software,
Pinho Contadores was founded as process automation, and artificial intelligence, we
a small accounting firm with just are constantly pursuing new ways of adding value
nine employees and a handful of to our clients. This commitment is evidenced by a
clients. Now, standing as one of specialized Products and Innovation department,
the benchmarks in the industry, the staffed by experts focused on developing technologi-
company celebrates 40 years of a journey marked cal solutions.
by numerous achievements. Furthermore, we invest continuously in employee
Since its inception, DPC has been defined by its and leadership training and development programs.
commitment to ethics, quality, organization, and Through an initiative aptly named ‘Academia DPC’,
attentive customer service. we ensure that our staff remains always up-to-date,
The firm has established offices in Rio de an effort that is directly reflected in the quality of
Janeiro, São Paulo, and Macaé, employing 570 our services.
staff members across these locations. Its portfolio With a diverse and committed workforce, solid
comprises around 600 clients – 60% of whom are values, and the trust of numerous businesses,
multinational companies –, that operate in various Domingues e Pinho continues its mission of foster-
industries, such as Oil and Gas, Energy, Telecom- ing growth for everyone around it. This includes
munications, Navigation, Port promoting personal and professional development
and Airport Services, Finance for its team, and providing steadfast support, secu-
and Resource Management, rity, and peace of mind to clients throughout their
Information Technology, Legal establishment and ongoing operations in Brazil.
Services, and Education. Conscious of our role in society, we also support
Over the years, DPC has social and cultural projects focused on education,
expanded its service portfolio to innovation and technology, through the firm’s social
address the diverse challenges and environmental responsibility program – ‘DPC
faced by its clients. Currently, Transforma’.
the company provides BPO and As we celebrate this milestone, we also look
consulting in accounting, tax, forward to a future filled with new opportuni-
payroll and finance, and many ties. Committed to driving progress, we dedicate
other solutions for companies ourselves to developing solutions that cater to the
and also for individuals, includ- evolving needs of our clients and the market as we
ing advising for expatriates. move forward into a new era.
In our quest for even higher
efficiency, embracing digital
*Luciana Uchôa is CEO at DPC
transformation has become a
Nordic Light 47
Inauguration of Kongsberg Maritime’s
State-of-the-Art Training Center in Niterói
Our course portfolio covers the following

areas: Dynamic positioning, operation, and
maintenance; Automation systems (K-Chief
and Power Management); Position Reference
Photos: Luciana Sposito Systems; Deck Machinery.
“Our esteemed customers’ participation
W
in the opening of the center illustrates our
e are thrilled to announce the grand opening of shared pursuit of excellence and continuous
Kongsberg Maritime’s state-of-the-art training improvement,” acknowledged Eivind Alling,
center in Niterói, Brazil. To celebrate this momen- SVP Services Americas and Head of Kongsberg
tous occasion, nearly 70 guests representing more Maritime, Inc. “Without the collaboration of our
than 30 key customers and offshore industry part- personnel and their dedication to providing top-
ners joined us at the facility’s opening ceremony on quality training and support, this achievement
April 4th. Establishing the new training facility represents a significant would not have been possible. With the training
milestone for our organization in Brazil and demonstrates our commit- facility now open, we look forward to welcom-
ment to education and to enhancing safety and improving operations. ing more individuals to the center and further
nurturing the culture of curiosity and innova-
The new facility offers the following features: tion that has been demonstrated throughout
Our center can accommodate 39 students at a time, ensuring this journey, which is the lifeblood of achieving
an optimal learning environment. safer and more efficient industry practices.”
We boast five well-equipped classrooms, each designed
to facilitate effective training sessions.
Bridge Simulator: A state-of-the-art simulator replicating real-world

scenarios, enabling trainees to refine their navigation and decision-
making skills.
Winch Simulator: An essential tool for mastering winch operations,
providing practical experience in a controlled environment.
: Automation, Dynamic Positioning,
and HiPAP.

Early celebrations in Rio:
honoring Norway’s Constitution Day
with sustainable ocean solutions
ergy transition trends, and global policy impacts. Consul

General Mette Tangen highlighted Norway’s leadership
in marine conservation and its collaboration with Brazil.
Supported by Innovation Norway, ABRAN, NORWEP,
and the Norwegian Seafood Council, the event was a
complete success, with many typical food, important
discussions and fun!
Fotos: Luciana Sposito
T
his year, the celebrations for Norway’s
Constitution Day began early on May 16th
in Rio de Janeiro, where members of the
Norwegian community, business leaders, and
Brazilian officials gathered to honor the 1814 signing
of the world’s second oldest written constitution. The
Norwegian Consulate General in Rio and the Norwe-
gian Brazilian Chamber of Commerce organized the
“Ocean Connection: Norway and Brazil – Partners for
Blue Sustainability and Green Maritime Solutions”
seminar, focusing on the blue economy and maritime
sector decarbonization. Distinguished guests, including
Felipe Peixoto, Daniel Leppert, and Rafaela Guedes,
presented insights on marine economy initiatives, en-
Nordic Light 49
DNV celebrates 50 years
of operations in Brazil
The 50th anniversary milestone was marked in April 2024
with celebrations for employees and customers.
By Fernanda Sarmento*
and nine offices including the major economic

hubs Rio de Janeiro and São Paulo.
In the year in which it completes half a century
of operations in Brazil, DNV sees great potential in
Brazil. The country has an important role to play in
the global energy transition and DNV is working
with stakeholders across many areas. DNV advises
cargo owners, ship owners and other key stakehold-
ers on adoption of energy efficiency solutions and
greener fuels with the aim to meet the International
Maritime Organization’s decarbonization goals. The
Company carries out quantitative risk assessments,
technology analysis and feasibility studies for low
carbon solutions. DNV also provides services in the
Renewable segment, like Wind Power, Electrification
and Hydrogen and is also supporting companies
DNV employees at 50th anniversary celebration
across many sectors with their ESG and sustainabil-
E
ity efforts.
stablished in Norway in 1864 to safe-
guard life, property, and the environ-
ment, DNV is present in more than 100
countries. Since opening its first office
in Brazil in 1974, DNV has grown to
become a trusted partner to several
industries, providing risk management and as-
surance services and solutions across different
sectors, such as maritime, oil and gas, energy,
healthcare, and food.
To celebrate the 50th anniversary, DNV hosted
an event in Rio de Janeiro on April 10, 2024, with
the presence of esteemed guests, including clients,
authorities, employees and the DNV Group CEO *Fernanda Sarmento is Country Chair of DNV
Remi Eriksen. Brazil and Director of South America - Maritime
Today, DNV Brazil has nearly 300 employees

Impact of the tax reform is relevant to the offshore support and port support
services companies.
Also, for maritime transportation (e.g. cabo-
to the maritime sector tage), the overall taxes could exceed the current
PIS, COFINS and ICMS rate applied in most States.
By Marcelo Siqueira and Patricia Azevedo* Note that AFRMM is not changed in view of the tax
reform. Again, the effective burden can be verified
only with a specific tax model considering the credit
situations.
CAPEX. Tax reform is intended to maintain
the reduction on the transactions with capital
expenditure items. In this sense, while addressing
the tax incentives and special custom regimes for
such items, Bill of Law 68/2024 maintained (i) the
“deemed-export” benefits for local manufactured
items, and (ii) the tax suspension and the pro-rata
payment, as the case may be, on items temporarily
imported under special custom regimes.
The REPETRO-SPED is especially addressed by
the Bill of Law with maintenance of the regime until
2040; but the automatic temporary admission re-
Marcelo Siqueira Patricia Azevedo, gime with full suspension of taxes for deepsea and
cabotage vessels are deferred for further regulation.
I
The Brazilian Special Regime (REB) is not also
n the end of April, the Brazilian Government presented to the provided under the Bill of Law 68/2024, which
Congress the main bill of law for regulation of the tax reform on the currently allows PIS and COFINS tax reductions on
transaction taxes approved by the EC 132/2023, numbered as “Bill of dockage and on the importation of vessels parts
Law 68/2024”. and pieces.
In a nutshell, the tax reform creates a Dual VAT (CBS and IBS) and BBC, TCP AND RENTAL AGREEMENTS. Al-
a Selective Tax (IS), that will gradually replace five of the existing though Bill of Law does not specifically address the
taxes in Brazil (ISS, ICMS, IPI, PIS and COFINS) between 2026 and 2032. taxation of bareboat and time charter agreements,
As of 2033, only the CBS, IBS and IS will be in place. the tax basis of the CBS and the IBS includes rental
CBS and IBS will apply to local and import transactions, exportations and operational lease operations, which have simi-
should be exempted. The IBS and CBS will be added to the price (and not lar nature. Therefore, we may expect that bareboat
embedded within it), which will have the same taxable events, tax base and time charter agreements and rental and lease
and tax regime. Credit on previous transactions is broader, provided that of equipment will be subject to CBS and IBS.
the supplier paid for the taxes on the relevant transaction and that the In the overall contract chain, it may not represent
acquired goods, services or rights are not destined to final consumption. an increase in taxation. But, as CBS and IBS may be
IS, in turn, applies to goods and services harmful to health and environ- anticipated when the company hires the vessel or
ment, including highly emission vessels to be defined in further legislation. rents the equipment, it may affect cashflow and/or
Below we will cover selected topics on the potential impacts of Bill of trigger the redesign of the tax model under com-
Law 68/2024 to the maritime sector: mercial contracts.
ACTUAL TAX BURDEN. CBS and IBS rates are not yet defined, but the Bill of Law 68/2024 is under appreciation at
Government estimated a total 26.5% rate (8.8% for CBS + 17.7% for IBS) Congress, and soon Congressmen and sectors may
The basic rationale is not to increase the overall taxation but with the try to contribute to the regulation.
standard rate for all operations (goods, services or rights), it is expected an
increase to the tax burden on the service sector current taxed by the PIS,
COFINS and ISS and on the operations/licensing of rights, especially if the *Marcelo Siqueira and Patricia Azevedo are
companies are not able to accrue for a significant amount of credits. This lawers at Kincaid.
Nordic Light 51
Statkraft consolidates space in the
renewable energy market in Brazil
A
fter a year of acquisitions that gave the company a new the year. Birgitte Ringstad Vartdal was announced as
scale, making Statkraft one of the largest wind energy the new CEO, after Christian Rynning-Tønnesen left
generators of Brazil, 2024 is being an important year of the position after 14 years. She was already working
consolidation, turning Statkraft one of the main companies in the company as Executive Vice President.
of Europe in the renewable energy market.
The company will soon start the construction of its first Strategic Action for the Future
hybrid projects. The implementation will take place in the state of Bahia, at Statkraft is one of the members of Business 20
the Ventos de Santa Eugênia and Morro do Cruzeiro complexes, wind en- (B20), the business community of the G20 govern-
ergy assets located in the region. It is expected that the plants will start op- ments. In this edition, the theme is ‘Inclusive Growth
erations in 2025 and inject about 228 MW (275MWp) of solar photovoltaic for a Sustainable Future,’ and an action council and
generation. These projects will have a new technology coupled to the hybrid seven task forces were established. Among them,
electric power generation system, a battery storage system with BESS tech- the company actively participates in two: ‘Energy
nology, which aims to optimize energy generation and provide more flexibility Transition’ and ‘Ethics and Compliance’.
to the parks. During the construction phase, the company expects to generate
1,500 jobs. In total, the investment will reach R$ 926 million. 2023: The Year of Acquisitions
In the first months of 2024, the company inaugurated the largest The Brazilian market is considered strategic by
enterprise of the Group outside Europe, the Ventos de Santa Eugênia Wind Statkraft. The company completed the acquisition
Complex. Also located in the interior of Bahia, the Complex has an exten- of two wind farms, owned by EDP Renováveis, in
sive area of 489.18 hectares, where the 14 wind parks are located, totaling Rio Grande do Norte, and made other moves to
91 wind turbines of 5.7 megawatts of power each. Renewable energy pro- expand and strengthen its market position, such as
duction is expected to reach 2,300 Gigawatt-hours (GWh) per year, enough the purchase of 18.69% of its capital that previously
to supply 1.17 million Brazilian homes. belonged to Funcef.
The company also announced a PPA with the Norwegian company Scatec, Statkraft also completed the purchase agreement
ASA, from a 142-megawatt (MW) solar plant in Minas Gerais, scheduled to of Enerfín, the renewable subsidiary of the Spanish
start construction in the second half of this year and commercial operations company Elecnor, and inaugurated the Ventos de
are expected to begin at the end of 2025. The contract has a duration of Santa Eugênia Wind Complex in Bahia. In these last
10 years, with the negotiated volume equivalent to 75% of the energy that two actions, the company added to its portfolio nine
will be produced by the park, which will be built by Scatec. This is another wind farms in Rio Grande do Norte and Rio Grande
operation that reinforces the solidity that Statkraft offers to its customers and do Sul, and another 14 from the inauguration in
occurs after a year of records achieved by the commercial area in 2023, with the interior of Bahia, which is the largest enterprise
a traded volume of 63 TWh and a growth of the client portfolio by 197%. of the Group outside of Europe. The company is
For the remainder of the year, Statkraft aims to contribute even more to consolidating its recent growth actions.
the advancement of the Brazilian renewable energy sector. The Morro do Still in 2023, Statkraft also announced a partner-
Cruzeiro wind park, also in Bahia, is in the final stages of construction. The ship with WEG S.A for the supply and installation
project is an extension of the Brotas de Macaúbas Complex, also located in of a 7MW wind turbine at the Brotas de Macaúbas
the region. Still planned for 2024, the park will generate about 386 GWh of Wind Complex, in the state of Bahia. This is the first
renewable energy per year, enough to supply 190,000 homes. onshore wind turbine of this size – and the largest –
Statkraft Group announced organizational changes at the beginning of to be developed and manufactured in Brazil.

The role of Brazil in
sustainable food production
By Francielle Bertotto*
O
ne of the biggest challenges Society and the Planet cur-
rently face is to address the growing food demand amidst
the devastating climate impacts that are multiplying
around the globe. This new reality is leading to significant
changes in the food value chain, where the adoption of a
sustainable production that provides food security while
preserving the environment has become imperative.
Since the beginning of their history in 1905, Yara, a global leader in
crop fertilization, has been developing a legacy of innovation and col-
laboration, helping several generations of farmers to grow food and build
prosperous communities. To do so, we share our know-how and efficiency
while producing high-tech crop nutrition solutions that are in line with our
ambition to “grow a nature-positive food future”.
Our goal is to become net zero by 2050 and to reduce the carbon
emissions from our operations by 30% by 2030. With this target in mind,
we invest in several research fronts to provide not only smart solutions for
the crops, but also decarbonization initiatives for the fertilizer production,
Francielle Bertotto
agricultural connectivity and new revenue models in farming.
An important movement of our Company in Brazil is directed to the to recover degraded areas, converting them into
decarbonization of farming with Yara’s low and ultra-low carbon fertilizers. better quality pasture which consequently leads to
We already have signed a preliminary agreement with Cooxupé, the world’s higher quality cattle.
largest coffee cooperative, to reduce the climate footprint in coffee production The solution for these challenges includes
while increasing the crop yield and quality. This strategy is fully connected to undoubtedly a more productive, sustainable and
the current scenario in farming, as farmers are increasingly looking for fertiliz- regenerative agriculture where the farmers are paid
ers that provide the main nutrients for their crops while keeping greenhouse not only for what they produce but how they pro-
gas emissions low, helping thus to develop a regenerative agriculture. duce it. Yara is watching over this movement and
In turn, sustainable practices require research and science-based ac- focuses on initiatives to decarbonize agriculture
tions. Across the country, we are conducting over 150 scientific projects based on science and know-how.
involving approximately 50 educational and research institutions. The aca- The system needs to become more resilient, the
demic work pays a huge contribution to the development of techniques soils’ health and biodiversity on Earth need to be
and solutions that lead to an increased yield, quality and sustainability of restored, something that we only achieve by driving
the crops, as they are tailored to the local reality and challenges. the inclusion of several actors of this value chain,
In parallel, Yara is also partnering with companies of the food industry. so that we can solve these urgent global issues
There are 90 ongoing projects around the world working on initiatives together and in collaboration with the farmers.
aiming for sustainability in the food production, with special focus on
reducing emissions. In Brazil, for instance, we recently announced an *Francielle Bertotto is Sustainability
agreement we signed with Minerva Food’s MyCarbon to develop actions Manager at Yara
to increase sustainability and profitability in the agribusiness. The goal is
Nordic Light 53
Brazil is enhancing its oil spill surveillance
with Norwegian technology.
By Alexandre de Carvalho*
A continuous partnership with Petrobras has

recently resulted in another important contract to
upgrade Petrobras’ current oil spill detection efforts.
W
As part of the project, the Miros system will be
ith the energy industry focusing more on oil spill matured and installed with a cloud-based add-on
prevention and early oil spill detection, primarily to the monitoring software currently in use offshore
driven by new rules from the local regulator, IBAMA Brazil, thereby allowing data to be safely shared
around the integrity of OSD alarms and monitoring, with multiple stakeholders in real time.
the Brazilian key players are looking to Norway for Today, Miros is offering its “Sea-State-as-a-Ser-
new technology and innovative solutions. vice” (SSaaS) to the Brazilian market. The SSaaS is
One of the Norwegian companies that is having success with selling an all-inclusive, scalable subscription plan including
its solutions for oil spill detection in Brazil, is Miros - a trusted provider of Miros dry, IoT-enabled sensors, and the Miros Cloud
real-time systems for oil spill detection and for supporting response and service for easy data access.
surveillance operations. This plug-and-play subscription plan is a cost-
During the last 8 years, Miros has been represented by Belga Marine - efficient advantage for clients who can get access
an M&O Group company with Norwegian owners, and during this period, to the software without making big investments
an increasing interest has been shown in the solutions offered by the immediately.
company from Asker in Norway.
In 2018, Petrobras signed with Miros the world’s largest X-band radar- *Alexandre de Carvalho is Head of Business
based OSD™ surveillance and response contract to date, including 8 Oil Development – Belga Marine
Spill Detection Systems.
New Members Meet our new corporate member
Platinum
The new head of Energy Division
of DNB visited South America in April
K
atrine Blystad was appointed head of
the new Energy division of DNB Bank´s
Corporate Banking in October 2023.
Up until then Katrine was the Executive
Vice President of the Risk, Data & Port-
folio Management division in Corporate
Banking. Katrine also has more than 10 years of
relationship banking experience, covering the energy
sector. Katrine has the overall global responsibility
for energy customers in DNB, including Oil & Gas,
Renewables & Clean Tech.
Katrine started her visit in Santiago - Chile where
DNB Bank has a large participation in the renewable
energy market which is predominantly financed in
US dollars. She was hosted by Beate Hoffmann, head
of DNB Bank South America based in Santiago and
Emilio Fabbrizzi, head of Americas Renewable and
Katrine Blystad
Infrastructure of DNB Markets, based in New York.
DNB Bank has been doing business in Brazil since able energy. Today approximately 2/3 of our portfolio
late 70´s and looking for opportunities in Brazil´s is within renewable energy and this is also where we
energy market since 2016. On the financing side, will continue to grow our portfolio going forward.
despite most of the financing in Brazil been done One of three pillars of DNB’s strategy is to be
in Reais, DNB together with IDB Invest, structured a driving force for the transition. By 2030, we aim
in 2020, the first ever USD financing for a solar pv to contribute NOK 1 500 billion to sustainable
project in Brazil based on a long term PPA index to projects through financing and facilitation. And we
USD, followed by another long-term financing in are well underway. Most of our sustainable projects
USD the subsequent year and incorporating a small are within the energy sector. We also launched our
tranche in Reais. On the non-lending side, DNB Transition Plan in 2023. The plan describes the vari-
through its investment banking division, advised a ous principles, priorities and levers we have at hand
client on the sale of wind project owned in partner- to play our part in achieving the decarbonization
ship with Petrobras to a Brazilian private equity firm targets we have set for 2030.
and recently DNB advised a client on the acquisi- The global community will face several dilem-
tion of the 49% stake of Hydro Rein, Norsk Hydro mas on its journey towards net zero. As a financial
renewable subsidiary which has a large part of its institution, we need to strike a balance between a
assets in Brazil. fast transition and a just transition. We also need to
“Within Energy, we have a global strategy, based strike a balance between these considerations and
on following core clients in international markets. As the need for energy security during the transition.
the largest bank in Norway, we have a proud history Our strategy is to work together with our customers
supporting both with Oil & Gas clients and large hydro- through the transition – and to finance and advise
power/utilities. We now see that many of our tradi- on real-world decarbonisation, rather than exiting
tional oil & gas clients are investing heavily in renew- carbon-intensive sectors”.
Nordic Light 55
The Norwegian-Brazilian Chamber of Commerce would like to extend a warm thank
you to its Platinum and Gold Members. If you have any questions about membership in
the NBCC, please contact Johnar Olsen: johnar.olsen@nbcc.com.br
PLATINUM MEMBERS
GOLD MEMBERS
If we invest in the Ocean,
we invest in the Future.
DNB has long traditions as a leading Energy and Ocean Bank.

We focus on financing sustainable solutions.
Rio de Janeiro Santiago

brazil@dnb.no dnb.santiago@dnb.no
+ 55 21 2137 1650 + 56 2 923 0100
>> Swedcham News
Brazil 2024 – analyses and projections

for the year
On the 27th of February, Swedcham convened a round-table discus-
sion to offer a macro outlook on the Brazilian economy’s trajectory
for the year. Discussing crucial factors such as economic perfor-
mance, policy shifts, and impending reforms, the session aimed to
provide attendees with an informed vision for the near future.
We held presentations by Fernando Honorato Barbosa; Chief
Economist at Bradesco, followed by studies presented by
Dany Rappaport – CEO, and Laurent Jadoul, CFA – Head of
Portfolio Allocation at Investport respectively. The panel was
moderated by Christian Meyer de Rezende; Chief Represent-
ative & Area Manager Latam of SEB’s Brazil Office. We also
welcomed Débora Miguel; Head of Corporate Finance and
Tax - Holding Latin America at Atlas Copco Group. Together,
these experts and industry leaders provided attendees with a rich
set of insights, providing them with the foresight necessary to
navigate the complexities of the Brazilian economic landscape in
the year ahead.
Gender Equality – Leadership in the areas of

technology and infrastucture
On the 14th of March, Swedcham, in partnership with BR-Visa Migration
Solutions, hosted an event on the challenges for gender equality in the
areas of technology and infrastructure leadership. BR-Visa was person-
ally represented by their Founding Partner, Marta Mitico. Marta has an
LL.M. in International Economic Law, with over 20 years of experience in
consulting in the migration area for major law firms such as Pinheiro Neto,
Tozzini Freire, and her own name-sake firm Mitico Advogados.
The discussion was led by accomplished female professionals; Patrícia
Mendes is Head of Corporate Relations & Sustainability at Scania Cheers for all the Women that make it happen!
Latin America; Ana Paula Cordeiro is Vice-President at ICEYE, a
Finnish microsatellite manufacturer. She has over 25 years of experience in candid conversations exploring the root causes of
the aerospace and defence industries. Juliana Cottardi is the Norwe- wage gaps, examining the impact of unconscious
gian Honorary Consul in São Paulo, Founding Partner of Pacheco Neto bias, and sharing best practices for implementing fair
Sanden Teisseire, a law firm representing many Nordic clients in Brazil. and transparent hierarchies. The interactive nature of
The event brought together attendees eager to engage in dialogue aimed the sessions fostered an environment of collaboration
at addressing gender disparities in leadership positions in the aforemen- and learning, empowering participants to advocate
tioned Brazil Industries. Throughout the event, attendees participated in for change within their own organisations.

Gustavo Macedo – the future of AI in Brazil
ing capabilities, and strategic partnerships within the industry.
Moreover, attendees gained valuable insights into the current
legislative and regulatory framework surrounding AI in Brazil.
Gustavo discussed the existing laws and regulations governing
AI technologies, as well as potential future developments that
could impact businesses operating in this sector. Understanding
the legal landscape is a crucial step for companies seeking to
navigate the complexities of strategic and intelligent deployment
of AI in Brazil. Emerging sectors and innovative applications of AI
that present lucrative opportunities for investors were identified;
from healthcare and finance to manufacturing and agriculture,
various industries stand to benefit significantly from the adoption
of AI-driven solutions. Attendees left with a deeper understanding
of the opportunities and challenges present in this dynamic and
On April 4th, Swedcham warmly welcomed Gustavo Macedo, rapidly expanding industry.
Ph.D., to deliver a lecture on the future of artificial intelligence Gustavo Macedo is a professor on Ethics of AI, Regulation and
(AI) within the Brazilian market. Gustavo provided a comprehen- Governance of AI, Globalization and Sustainability, Science and In-
sive overview of the AI landscape in Brazil, offering attendees novation Diplomacy, International Negotiations, and War and Peace
a detailed understanding of the country’s advancements and at Insper, and of International Relations at Ibmec. He is also a Post-
opportunities in this rapidly evolving field. During the lecture, doctoral Researcher at the Institute for Advanced Studies at USP
essential infrastructure developments necessary for the effec- (IEA-USP) and the São Paulo School of Advanced Science in Science
tive implementation of AI technologies in Brazil were presented. and Innovation Diplomacy (InnSciD). Gustavo was also a visiting
Gustavo outlined the critical components needed to support AI research fellow in the universities of Central Europe, Antwerp, and
initiatives, such as robust data infrastructure, advanced comput- Columbia, and a Policy Consultant for UNESCO.
Networking lunch at Tuy

In the bustling heart of Jardins, Tuy Cocina Restaurant be-
came the vibrant venue for a series of networking lunches
hosted by Swedcham on the 23rd of February and 26th
of April. Among the illustrious guests were the founders
of pioneering startups, each with a unique story to share.
Their entrepreneurial spirit permeated the atmosphere, in-
spiring lively discussions on innovation and market trends.
Accompanying them were esteemed researchers from
Brazilian universities illuminating conversations on
cutting-edge data analysis technologies and academic
breakthroughs. Adding a legal perspective to the mix “peppered” throughout.
were distinguished lawyers, whose expertise ignited As plates were passed and glasses clinked, connections
insightful debates on legal challenges faced by busi- were forged and ideas exchanged, reaffirming the impor-
nesses in the modern landscape. Various other execu- tance of networking in today’s interconnected world; the
tives, bankers, and accomplished professionals were central tenet of Swedcham.
Nordic Light 59
>> Swedcham News
Bowling Night at
Shopping Vila Olímpia!
On the 16th of May, Swedcham hosted a bowling
night in Shopping Vila Olimpia. Representatives
from varied organisations and important corpora-
tions were among the attendees. SEB’s Vilhelm
Dhejne ultimately emerged as the night’s grand
champion after gruelling hours of fun competi-
tion, drinks and snacks. Congrats Ville!
The winner Vilhelm Dhejne with the local SEB team.
CV90
Strong. Agile. Evolutionary.
Swedish innovation for protection, partnership and prosperity.
baesystems.com/CV90

New Members
Swedcham wishes to welcome the following new members:
CORPORATE MEMBERS EC Arquitetura e Interiores Nobula3D Ab

Architect Eduardo Cabral graduated from Nobula® glass 3D printer allows complex
the University of Fine Arts in São Paulo, 3D structures to be produced in glass. With
AQ Trafotek and in 1997, he founded Eduardo Cabral our Direct Glass Laser Deposition (DGLD®)
AQ Trafotek is a leading supplier of special- Architecture and Interiors. The company technology, 3D printing glass is as easy as
ized power electronics components, such as specializes in the execution of comprehen- printing plastic!
reactors, transformers, and filters in the sive architectural projects, coordination of
medium to high power range. Our products complementary technical projects, assembly
are used daily, supporting industrial
Norrköping Science Park Ab
of stands and similar structures, technical We create waves of growth, competitive-
production, enabling the use of renew- supervision, and construction management. ness, and attractiveness in Norrköping with
able energy sources, anddriving maritime Commercial, institutional, and promotional entrepreneurship, research-driven solutions,
transport. projects are integral components of our and societal impact at heart.
extensive portfolio and service offerings for
Consat Brasil businesses.
Tibah
Consat is a family-owned company which
We assist leaders, teams, and companies in
has been around since the mid 80’s. We Fogmaker Brazil developing productive environments and
have worked with public transportation Life-saving protection for vehicles and relationships. Through customized courses
since the late 80’s, with our first reference enclosed spaces with Fogmaker fire sup- and journeys, we empower teams and
being the tramways system in the lovely pression systems. Since 1995, Fogmaker leaders to achieve sustainable high perfor-
city of Gothenburg, where Consat is still International AB has been developing, mance.
based to this day. Since then, we have manufacturing, and marketing fire suppres-
grown in size and customer base, and we sion systems with high-pressure water mist
have become the leading Nordic sup- for engine compartments. TTC Business Improvement
plier of public transport systems. We offer Founded in Europe 2003, presence in Brazil
turnkey solutions designed and produced in since 2011. Last 5 years on-site in large
Sweden, and supported with the assistance
Inca Tours customer projects in Europe, Asia and Bra-
Inca Tours is a family-owned bespoke travel zil. Our senior professionals have 40 years
of our local teams around the world for a
agency founded in 1984 in Sweden. We of experiences in a wide variety of multi-
quick and on-site presence.
tailor-made unique package trips to Latin national positions - a complete toolbox for
America, with world-class service. Our staff, customers demanding BUSINESS IMPROVE-
Deffenti & Queiroz with many years of experience in the busi- MENT. We expand and turnaround your
Advogados ness, will take care of all your travel needs. business & profitability combined with
D&Q is a boutique law firm that specialises We have offices in Stockholm, Malmö and adding local insights on C-level. We put
in international transactions and dispute São Paulo. Please welcome to contact us to a lot of effort in our role as leaders. Open
resolution, with a special focus on issues with discuss your travel needs. to travel all over the world in order to add
a connection to Brazil. We work on complex best possible customer value.
cases and offer high-quality, creative solutions Negrini Design de Eventos
tailored to the needs of our clients. Specializing in corporate event production,
Our clients come from different countries, technical scenography with an in-house
including Sweden, the United Kingdom,
INDIVIDUAL MEMBERS
factory, event communication, event design,
the United States, the Netherlands, Greece, Danilo Passos
international events, WE.DO.LAB studio for
the United Arab Emirates, Singapore, New recording, hybrid, and virtual events, and a Diogo Dorta
Zealand, Australia and Brazil. laboratory for future events. Janaína Dias De Sousa
Nordic Light 61
>> Member News
Essity triples its business in Brazil -

invests in incontinence products facility
business in the last five years. Essity is the market leader in
Latin America with its global leading TENA brand.
The Brazilian market for incontinence products has grown
15% annually in the last years due to an ageing population,
higher living standards and an increased awareness of the
importance of hygiene and health.
To meet the growing demand in Latin America, Essity
invests in its production facility for incontinence products
in the city of Jarinu outside São Paulo, Brazil. The invest-
ment will double the production capacity and includes new
sustainable technology, enabling superior product quality
and machine performance. It will also contribute to lower
environmental impact by reducing the use of plastics in our
products in by 20% and reduced import needs of finished
products to the region, reducing CO2 emissions for logistics
“This expansion demonstrates our dedication to continue
Hygiene and health company Essity is continuing to grow in our profitable growth in Brazil, that supports our ambition to
Latin America and invests 20 MEUR in Brazil, to double its become the fastest growing and value creating hygiene and
production of incontinence products. The company entered health company in the Americas. “ says Victor Hernandez , VP
the Brazilian market in 2011 and has tripled the size of its of Consumer Goods Americas at Essity South Latam.
Atlas Copco Group commits to

UN Global Compact - Rede Brasil
Atlas Copco Brazil Group has become a signatory to the Globally, the Group
largest voluntary corporate sustainability initiative in the already supports all 17
world: the UN Global Compact - Rede Brasil. UN Sustainable Develop-
The Group’s commitment, which was already part of the ment Goals (SDGs), with
Pact along with 23,000 other organizations around the a significant contribution
world, has now been assumed by the headquarters in Brazil in 9 of them.
and involves operating in line with the universal principles Participation in Rede
of sustainability, taking actions to support society and re- Brasil will focus, through local action, on 4 of these objectives:
porting annually on the progress of ongoing efforts under- Health and Well-Being; Gender equality; Action against
taken by the company. global climate change; Peace, Justice and Strong institutions.

Fogmaker International
Expands Global Reach
through Subsidiary in Brazil
Fogmaker International AB, one of the leading global
suppliers of fire suppression systems for machines
and vehicles, is excited to announce the launch of
Fogmaker Brazil LTDA. Fogmaker Brazil LTDA combines Swedish quality with
This will be Fogmaker’s first subsidiary in South America and knowledge of the area and will drive further growth on
marks a significant milestone in strengthening the com- the South American continent. The company is already
pany’s presence on this continent. The focus will be to meet looking for more distributors to be able to keep a high
the evolving needs of customers in the region, delivering service level to the vast country and continent.
advanced, environmentally friendly, and comprehensive fire “The investment in Brazil comes after we acquired
suppression solutions. Fogmaker works in eight different Siveb Oy in Finland a few months ago. We are pleased
segments and the Brazilian branch will initially focus on to see Fogmaker International’s strategic expansion and
Busses, Forestry, Agriculture, Material Handling, and Mining. strong market positioning exemplified by the launch of
Sustainability is important to Fogmaker International AB and Fogmaker Brazil LTDA, along with the exciting opportuni-
the company’s new suppressant Eco 1 is 100% PFAS Free and ties it brings in a new market. We look forward to the
GreenScreenTM certified at the silver level. The system can be continued success and growth of Fogmaker Interna-
customized to meet the different needs of various sectors, a tional,” says Lars Fredin, Group CEO of Dacke Industri
flexibility that makes it perfect for the diverse market of Brazil. and Chairman of Fogmaker International.
Brazil’s New Betting Law – Technology in Bioethanol

Veirano Advogados’ Practice Production for Brazilian
In December 2023, Brazil enacted Federal Law No. 14,790, Industries
initiating the process of legalizing sports betting and online
gaming, thereby regularizing the phenomenon of online When used as a pure fuel or as
betting houses. In 2024, the Federal Government established an additive in gasoline, ethanol
the Gaming Authority within the Ministry of Finance, issuing increases octane levels and reduc-
Normative Ordinances to regulate specific aspects of the es CO2 emissions. The production
sector (payment obligations, platforms, certifications, etc.). of this fuel occurs through the
This movement is also being closely followed by the states of fermentation of raw materials such as sugarcane or starch.
the Federation, which also have the jurisdiction to regulate Sugarcane bioethanol is quite common in tropical areas,
betting within their respective territories. while corn-based ethanol predominates in other regions. In
In response to these market developments, Veirano Advoga- the ongoing search for sustainable resources, some ethanol
dos has launched a Gaming & Betting practice area, coordi- plants have also begun using biomass as a raw material.
nated by partner Pedro Simões, aimed at serving the various With innovative technology, Alfa Laval produces solutions
players in this segment (developers, operators, payment for all stages of ethanol raw material processing, including
processors, platforms, certifiers, etc.). The practice maintains grains and sugarcane. This represents optimization of yield,
regular contact with relevant authorities and specialized uptime, and product quality, as well as a reduction in energy
service providers in the sector. consumption in the processes.
Nordic Light 63
>> Member News
Nexer Launches new

facility in Porto Alegre
Nexer has recently launched a new facility in Porto
LLYC launches its new
Alegre, signifying its strategic growth in Brazil’s south- positioning and offering
ern region. This launch is a key achievement for the
company, which already has a client base in this area. LLYC is proud to announce its new Marketing and
Nexer provides comprehensive Business Applications Corporate Affairs offering, which blends data and
solutions, harnessing the full capabilities of Micro- creativity to achieve outstanding outcomes. As part of
soft’s Power Platform with AI via Copilot Studio. This this launch, the company unveils its new slogan: LET’S
unified strategy enables businesses to enhance their FLY. This motto embodies our commitment to gener-
operational efficiency and productivity, while also ating value through innovation, ideas, and influence
gaining valuable insights through artificial intelli- infused with a dose of boldness.
gence. With its new presence in Porto Alegre, Nexer is This milestone in LLYC’s journey solidifies its posi-
well-positioned to address the increasing demand for tion in the consultancy market. With a comprehen-
technology services in the south. The company is ea- sive portfolio of over 50 solutions and services and a
ger to contribute to the region’s economic and tech- dedicated team of over 1200 LLYCers, the company is
nological progress and continues to deliver innovative well-equipped to provide tailored solutions that pre-
solutions to its customers throughout Brazil. cisely address each client’s unique challenges.
“The launch of our Porto Alegre facility marks a pivot- LLYC is thrilled to embark on a transformative jour-
al moment in Nexer’s commitment to innovation and ney alongside partners and clients to reach new
excellence in delivering top-tier technology services.” heights of success and excellence. Together, they are
Edson Cabral - Vice President of Sales, Nexer Enter- prepared to soar toward a promising future filled
prise Applications” with endless possibilities.
Let’s Fly!
Gripen undergoes tropical gine at lower altitudes and all systems under extremely hot and
humid conditions, ensuring adequate cooling of the systems,
testing in northern Brazil pilot comfort, and overall aircraft behaviour in such conditions.
The campaign was successfully completed, consolidating an-
For approximately 20 days, the Gripen E 4100, used in Brazil’s de- other step in the global development and certification cam-
velopment and certification campaigns, was once again subjected paign of Gripen E.
to extreme weather conditions. The climate tests were conducted
in Belém and Salinópolis, in Brazil’s Northern region. The fighter
was exposed to hot and humid conditions, with temperatures
reaching approximately 35ºC and humidity of 85% at sea level.
The campaign also included transonic regime flight tests and an
evaluation of the radar altimeter functionality. Transonic is the
transition range from subsonic to supersonic speed, approximate-
ly Mach 0.8 to Mach 1.2, or 980 km/h to 1,470 km/h at sea level.
The tests aimed to assess the performance of the fighter, its en-

CUIDADOS RENAIS QUE
MELHORAM VIDAS!
A Diaverum é referência em tratamentos renais, operando em 24 países, com
mais de 450 clínicas e atendendo cerca de 40.000 pacientes em todo o mundo.
Com uma abordagem integrada adaptada às necessidades e escolhas

dos pacientes, oferece assistência altamente padronizada por meio de
inovações tecnológicas e atendimento humanizado.
Porque todos merecem uma vida plena!
Aponte a câmera do seu celular para o QR CODE, acesse o

site e descubra mais sobre a linha de cuidado da Diaverum.
Siga as redes sociais e tenha acesso a conteúdos exclusivos.
@diaverumbrasil Diaverum Brasil Diaverum Brasil
Nordic Light 65
>> Member News
SKF launches business model

to assist industries
Aligned with SKF’s 2030 strategy for maintaining smart ters of lubricants; and collection of vibration and temperature
and clean growth, Latin America introduces a new contract data from rotating equipment.
model: the SKF Circular Service Contract. A service contract In addition to the company’s ongoing goals of reducing bear-
focused on performance, sustainability, and circular economy. ing consumption, improving mean time between failures, and
The goal is to improve operational performance targets, reducing the use of lubricants and spare parts, it will also
helping industries achieve sustainability objectives. Based on work on reducing CO2 and other sustainability indicators.
three pillars: Predictive Maintenance, Engineering, and Tech- In Latin America, service contracts began over 20 years
nology, the scope includes the review of lubrication plans ago, and today there are more than 150 contracts across
and management; monitoring of physical-chemical parame- various sectors.
Unlocking Leadership
Excellence: UGL Course
Debuts in São Paulo
Tibah, in partnership with Här och nu, proudly an-
nounces the inaugural offering of the renowned Under-
standing Group and Leader (UGL) course in São Paulo,
Brazil. Hosted amidst the lush embrace of the Atlantic
Forest at Ronco do Bugio, this transformative experi- Sandvik’s ‘opt-out’
ence promises to elevate leadership prowess and foster
dynamic team synergy. recycling program
Originating in Sweden in 1981 under the Swedish
Armed Forces, UGL has since become the most re- Sandvik’s Carbide Recycling Program supports customers’ drive
nowned leadership training program in Scandinavia. to mine more sustainably and demonstrates Sandvik’s commit-
Now, bridging continents, this initiative marks a pivotal ment to delivering on the ambitious sustainability goals to halve
moment for enterprises that work between Swed- CO2 emissions by 2030.
ish and Brazilian cross-cultural collaboration. As the Tungsten, a key component in cemented carbide, is a scarce and fi-
first UGL course in Brazil, it nite material. And the recycling of carbide drill bits is an important
empowers global organiza- part of making the mining industry more sustainable. Making tools
tions with Scandinavian roots from recycled carbide requires 70 percent less energy and emits 64
to imbue their teams with the percent less CO2. It also reduces nitrous oxide emissions.
same innovative leadership Sandvik aims to collect 90 percent of its own used bits by 2025,
paradigms. and other manufacturers’ used bits can also be recycled within the
scope of the new initiative. This will make it easier, faster, and safer
For more information and to recycle dull drill bits with a new patent pending method that
registration details, visit will reduce emissions from transportation by 93 percent.
https://www.tibah.com.br/ugl The company is determined to lead the industry into a new era,
Contact: Pedro Gimenez, fully committed to embedding circularity across an essential
Founder of Tibah component of the mining industry.
pedro@tibah.com.br

Sustainability is not just a department
within companies. Or it shouldn’t be
Marco Dorna*
COP 30, which will be held in Brazil, is a symbolic In the private sector, we all have a fundamental role to play
event that can unify and mobilize more private and, in this sense, there are already ways out that have
economic agents in the search for alternatives to been tested and are being tested to achieve this goal. One
combat the climate crisis and its consequences. of the main avenues is to look at business through the lens
of the circular economy, which seeks more efficient man-
The climate issue and its already damaging effects on agement of existing natural resources, prioritizing more
people’s daily lives is one of our society’s most urgent and durable, reusable, recyclable, and renewable inputs.
important questions. And, especially in Brazil, there is a Social and environmental sustainability is definitely on our
unique opportunity for engagement on the near horizon: agenda. Specifically, within a company, it is not just an-
the COP 30, which will be held in Belém (PA) at the end other department. Or it shouldn’t be. It is the basis of all
of 2025 and opens up a vast field of opportunities and their planning.
incentives for different economic and social agents to take
an active part in the fight against global warming and its *Marco Dorna is president of Tetra Pak Brasil. To read the
productive and social consequences. full article, visit https://www.linkedin.com/pulse/sustent-
In this context, the private sector has a fundamental role abilidade-n%2525C3%2525A3o-%2525C3%2525A9-
to play, and together with public authorities and the third apenas-um-departamento-dentro-das-marco-dorna-gcsaf/
sector, it cannot shirk its responsibility and, above all, act. ?trackingId=%2FnIXSxUjSQS%2BB99Y9x7x5Q%3D%3D
Mölnlycke: committed to sustainability

Mölnlycke, a global leader in the healthcare sector, is sustainable future.
committed to sustainability in its operations around the The Gold rating in EcoVadis is part of Mölnlycke’s ongoing
world, including in Brazil. The company’s recent annual efforts to improve its operations and stand out as a leader
report reiterates its firm dedication to the ESG (Envi- in sustainability. In addition, the company participates in
ronmental, Social and Governance), reflecting a solid transparency and accountability initiatives, such as the
commitment to promoting social and environmental Carbon Disclosure Project (CDP), contributing to raising
well-being in its business practices. On its journey towards awareness of climate risks and identifying low-carbon
sustainability, Mölnlycke developed the WeCare strategic opportunities.
roadmap, based on an analysis of relevant issues, ranging
from climate change to business ethics. Frost & Sullivan Institute recognized Mölnlycke for its
Looking ahead to 2050, the company has set itself the commitment to promoting a positive impact on society
ambitious goal of achieving NetZero, developing a robust and leadership in pursuit of a sustainable future. Aligned
roadmap to decarbonize and decouple its business from with the UN SDGs, the company seeks to exceed expecta-
resource constraints. This commitment to carbon neutral- tions by developing business opportunities to generate
ity is a clear testament to its long-term vision for a more positive social impact.
Nordic Light 67
>> Member News
Volvo CE launches
electrical machines in Brazil
With the local launch of two compact electric ma-
chines – Volvo L25 Electric and Volvo ECR25 Electric,
Volvo Construction Equipment expands its global
offering of electrical equipment.
“As part of this decarbonization journey, the goal is for 35%
of our global sales to be electric machines by the end of this
decade”, assures Luiz Marcelo Daniel, president of Volvo machines become ideal for work in noise-sensitive areas.
CE in Latin America. The first tests in Brazil proved that the Volvo L25 Electric, the new compact loader, has an operat-
Volvo L25 Electric compact loader and the compact ing weight of 5 tonnes and a load capacity of 1.7 tonnes. The
excavator Volvo ECR25 Electric operate faster than their Volvo ECR25 Electric compact excavator has an operating
diesel equivalents. In addition, with electric drive systems, the weight of 2.7 tonnes.
Husqvarna – 335 years

AFRY wins contract of innovation
for Aura Minerals’ gold
processing unit In April 2024, Husqvarna Group celebrated 335 years of
history.
Aiming to make a difference to people who shape green
With relevant presence in the mining industry, AFRY – a spaces and urban environments through the leadership
leading European company in engineering, project and in user-centered and sustainable solutions. With passion
consultancy services – was chosen by Aura Minerals, a for innovation, Husqvarna create products and services for
gold and copper mining company with projects and opera- customers around the world.
tions in the Americas, to carry out services in the EPCM The secret behind the 335 years of innovative leadership
(Engineering, Procurement, Construction Management) is the ability to constantly reinvent. The will to explore and
modality for the Borborema Project gold processing plant. the courage to pioneer has put Husqvarna Group at the
The project, estimated at US$ 188 million, will be built in forefront for more than three centuries. Rifles, motorcycles,
Currais Novos (RN), and will have the capacity to process the world’s first solar powered lawnmower and vibration
2 Mtpa of ore. Commercial production is expected to start free chainsaw, diamond tools and demolition robots – the
in the third quarter of 2025. list of historical achievements can be made long. Today
“We are proud to have been chosen as Aura’s trusted Husqvarna is the world-leading manufacturer of innova-
partner. This project strengthens our position among the tive products and solutions for forest, park and garden
10 largest global mining and steel engineering compa- management, as well as the light construction and stone
nies” states Fabio Bellotti da Fonseca, president of AFRY industries.
for the Americas. “Our Nordic heritage and expertise in When it comes to doing business, the purpose is always
sustainability requirements in the mining sector, combined lean forward, and for sustainable is not different: Husq-
with strong process technology competencies and in-depth varna is determined to delivering solutions to complex
local knowledge, allow us to deliver state of art solutions challenges, like resource scarcity and transformation to
for the project.” net-zero emissions.

Ferring Pharmaceuticals, a leader in fertility and
maternal health, is running a campaign to raise
awareness of the importance of prenatal care to
reduce maternal mortality. Through press releases
and social media activities, the initiative highlights the
fact that medical monitoring during pregnancy can
detect risks and, thus, adopt preventive measures.
Maternal mortality is a major public health issue in

Brazil, with 107.5 deaths per 100,000 live births¹.
Postpartum hemorrhage (more than 500 ml in
vaginal delivery and more than 1 liter in cesarean
section) ranks among the leading causes².
Risk factors for postpartum hemorrhage include

multiple gestations, pre-eclampsia, episiotomy,
vacuum or forceps delivery, and a history of
postpartum hemorrhage, among other aspects².
Talk to your doctor and assess the need for
preventive measures.
References:
1) UNFPA. Maternal mortality ratio in Brazil increased by 94% during the pandemic.
UN Population Fund alerts to a serious setback.
2) “Risk factors for postpartum hemorrhage: can we explain the recent temporal increase?”
ANÚNCIO_FERRING_MAIO.indd 1 08/05/2024 16:07:55
Nós ajudamos nossos clientes

a desenvolverem tecnologias que
fazem a diferença, para as pessoas
e para o nosso planeta. Para
construir um futuro sustentável
devemos repensar – e adicionar
novas perspectivas a tecnologia.
>> Innovation Committee
The importance of intellectual property

in building an innovative, creative
and sustainable future
By Edvaldo Santos*
F
or the year 2024, the World Intellectual Property Organization
(WIPO) has highlighted the intersection between intellectual
property (IP) and the seventeen UN Sustainable Development
Goals on its agenda. This approach encourages us to reflect: how
can IP be a catalyst for the development of innovative solutions,
recognizing the crucial role played by inventors, researchers and
creators in building a more sustainable future?
In this scenario, the telecommunications industry assumes a funda- per second than in previous product versions, low
mental responsibility in the search for solutions that transform society in latency communication and a much greater number
a sustainable way. From patents and copyrights to trademarks and trade of devices connected to 5G networks.
secrets, intellectual property protection drives innovation, fosters the de- Energy performance challenges were addressed, re-
velopment of new technologies and services and – consequently – drives sulting in a more energy-efficient 5G product portfolio.
social and economic development. By connecting the pillars of IP, sustain- A practical example is the development of an autono-
ability and telecommunications, we envision devices that not only connect mous transport system in Sweden, which is not only
millions of people in the future, but also minimize environmental impact. safer and more sustainable, but also uses 5G network
As Ericsson celebrates its centenary in Brazil this year (2024), it reiterates technology. Almost 10 years of research and develop-
its commitment to sustainability as one of the main foundations of its global ment were dedicated to establishing a business model
operations. Its Corporate Social Responsibility practices are integrated into its that offers sustainable and connected transport, using
business model, as evidenced by the joint issuance of the Sustainability and autonomous and electric buses, reducing downtime
Corporate Social Responsibility report, together with the annual financial and providing better value for money.
report. In November 2023, the company issued a €500 million green bond Patents, research and intellectual property play a
to finance initiatives in energy efficiency and renewable energy. key role in many other activities carried out by Erics-
As part of its transition to a circular economy, the company is committed to son globally. Intellectual property protection is the
reducing emissions in its supply chain, setting targets for its top 350 suppli- foundation of this progress, encompassing a range
ers in line with the 1.5°C ambition by 2025. Business travel has been limited. of legal rights that protect intellectual creation and
And promoting an increase in the volume of product take back, in addition encourage the research, development and imple-
to selling of refurbished equipment, are also part of the company’s initiatives. mentation of new technologies. Ericsson’s vision for
These actions were recognized by Ericsson’s inclusion in the EU Taxonomy for 2024 and the next 100 years is to enable a smart,
Sustainable Activities in 2023, bringing its share of Taxonomy-eligible turnover sustainable and connected world through technolo-
to 38%. Other companies such as IBM, Tesla and Natura also have sustainable gies that are innovative, scalable, easy to install and
sources in their solutions and invest in research on the topic. adopt, that not only reduce risks, but also create
At Ericsson, around 15% of global annual revenue is directed to Research positive impacts for the entire society, offering ef-
and Development (R&D), totaling tens of billions of dollars in recent years. ficient solutions to global challenges.
The company holds more than 54 thousand patents, which are incorporated
into its solutions and licensed by companies in various sectors, from Min-
*Edvaldo Santos is coordinator of
ing to Healthcare. Recent research by the company has resulted in solutions
the Innovation Committee.
for more energy-efficient technologies, even with higher capacity in gigabit
Nordic Light 71
>> Finance Committee
Despite new fiscal rules,

uncertainties linger
By Erik Meyersson*
A
fter flatlining growth in the second half of last year, sures as core inflation was 4.1 per cent, just within
momentum should pick up in 2024. Tighter fiscal policy the BCB’s tolerance range. Headline consumer prices
will go some way, but not enough, towards meeting fresh however fell to 3.7 per cent y-o-y. We expect inflation
fiscal rules. Recent uncertainty over inflationary pressures to be 4.1 per cent in 2024 and 3.8 per cent in 2025.
persuaded the Banco Central do Brasil (BCB) to remove Heightened uncertainties around inflation pressures
its forward guidance, and the pace of rate cuts will slow prompted the BCB to remove its forward guidance at
down from hereon. We expect GDP growth of 1.8 and 2.0 per cent, as its most recent monetary policy meeting month when
well as inflation of 4.1 and 3.7 in 2024 and 2025 respectively. it cut the policy rate by 25 basis points to 10.50 per
The Brazilian economy grew by 2.9 per cent in 2023, well above what cent. This still leaves a relatively high ex-ante real rate
was initially expected. GDP growth was especially strong in the beginning at (adjusted for 2024 inflation forecasts), well above
of the year, largely thanks to the agricultural sector. In the second half, the 4.5 per cent neutral rate per the BCB. The BCB’s
sequential growth flatlined, partly because the agricultural boom receded. rate-cutting despite an outlook that does not show
Brazilian activity appears to be rebounding in early 2024. We expect inflation reaching target is largely driven by the central
0.5 per cent q-o-q growth in first quarter of this year and forecast y-o-y bank’s currently high real interest rate rather than by
GDP growth of 1.8 per cent and 2.0 per cent in 2024 and 2025, re- favourable inflation dynamics. We expect the end-of
spectively. Household consumption and investment will likely drive the year policy rate to reach 9.25 per cent. Tighter global
expansion this year, whereas exports and agriculture − which led growth financial conditions amid higher for longer Fed rates
in 2023 − should contribute less in 2024. indicate upside risks to our forecast.
The proposal of a new fiscal rule to replace the unloved spending cap On the political front, Brazil will host the Group
was one the larger economic news stories coming out of Brazil in 2023. of 20 (G20) summit in mid-July. This will bring
The government is yet to convince markets that it will deliver on this rule, President Luiz Inácio Lula da Silva’s views on inter-
however. Consensus expectations point to a primary budget deficit of 0.75 per national relations to the forefront, and he will need
cent of GDP in 2024, which is outside the tolerance band around the zero-deficit to strike a fine balance. During the past year, Lula’s
target. Given pressures for more spending and subsidies due to the upcoming statements on topics such as the Israel-Gaza war
municipal elections, we do not expect the government to meet the budget target. and Russia’s invasion of Ukraine have risked put-
Underlying inflationary pressures have yet to dissipate. For one, Brazil’s ting him at odds with the White House, especially
labour market remains strong. The unemployment rate regarding his views on Israel should Donald Trump
ticked up to 7.9 per cent in March, which is well inside win another US presidency.
the range of unemployment that could be considered Municipal elections in October pose incentives to
inflationary. Wage growth remains above the pace of boost public spending, which could run up against
inflation, possibly as tighter credit conditions have yet fiscal rules unless they are altered. The president’s
to cool retail sales and service growth. The uncertainty interference in the financial and investment deci-
over the drivers behind the recent surge in wage sions of state-owned enterprises remains a risk to
growth has been flagged by the BCB. We investor sentiment.
expect unemployment to remain below 8
per cent this year, providing little aid to the *Erik Meyersson is Chief Emerging Markets Strategist
disinflation process. Strategy & Economic Research
The more recent April inflation data Large Corporates & Financial Institutions / SEB
also showed signs of continued pres-

Pöyry is
now AFRY
AFRY provides engineering, design, digital
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transition towards a sustainable society.
We are 19,000 devoted experts in industry,

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AFRY has Nordic roots with a global reach

and today we are more than 1,000 experts in
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afry.com.br
FAM is an active and

engaged owner of innovative
companies with a long-
term ownership horizon.
FAM is owned by the three largest Wallenberg Foundations –
via the holding company Wallenberg Investments AB.
FAM’s largest holdings include SKF, Stora Enso, Munters, IPCO,

Kopparfors Skogar, The Grand Group, Höganäs, Nefab and Kivra.
FAM’s promise as an owner is to support portfolio companies

in future-proofing their operations by emphasizing sustainability,
innovation, and digitalization for long-term success.
Growth in the value of holdings and dividends from

FAM contribute to the Foundations’ value growth and
their ability to give grants for research and education.
www.fam.se
>> Legal & Business Committee
Brazilian Tax Reform –

same way as items produced in Brazil, while exports
What to expect and investments will be exempt.
There will be a standard rate and a differentiated
By Julia de Menezes Nogueira* rate for sectors such as health. The general rate will
be established by a complementary law.
A new selective tax, also known as a “sin tax”,
A
will be introduced as a kind of surcharge on the
fter being discussed for 30 years, the Brazilian Tax Re- production, sale or import of goods and services
form was approved in December 2023 by Constitutional harmful to health or the environment, replacing the
Amendment 132/2023. In 2024, complementary laws will IPI. Examples of such products include cigarettes
be enacted to detail the application of this constitutional and alcoholic beverages. The selective tax will be a
amendment. federal competence, with collection shared with the
The aim of the reform is to simplify the Brazilian tax other federal entities. Only after publication of the
system, improve the business environment and boost economic growth. complementary law will it be known which goods
To this end, the tax reform envisages replacing five sales taxes (PIS, will be taxed by the selective tax.
Cofins and IPI, which are federal taxes, and ICMS and ISS, which are state As for the IBS/CBS rate, there is still no definition
and municipal taxes, respectively) with a non-cumulative Value Added Tax of what it will be. According to the latest estimates
(VAT), i.e. levied only on what is added at each stage of the production of by the federal authorities, the rate could reach
a good or service, excluding amounts paid at previous stages. 27.5%. The amendment guarantees that the tax
As a result, there will no longer be different ICMS legislation for each burden will not increase but will remain stable.
state, but a single law. This is a great achievement, given that Brazil has The transition period for the unification of taxes
27 states, each with its own complex legislation. Replacing these 27 taxes will last seven years, between 2026 and 2032. From
with a single law, which also covers the more than 5,000 municipal ISS 2033, the states’ ICMS will be abolished.
laws, will greatly simplify life for taxpayers. According to the proposed schedule, in 2026
The model also puts an end to the so-called “cascading taxes”, there will be a test rate of 0.9% for the CBS (federal
considered a historical problem in the Brazilian tax system, as it allows VAT) and 0.1% for the IBS (VAT shared between
full non-cumulativeness, with tax credits for all taxes paid in the previous states and municipalities).
stage, without limitations. In 2027, PIS, Cofins and IPI will cease to exist,
The Brazilian VAT will be a “double VAT”, divided into two parts: the and CBS will be fully implemented. The IBS rate will
Contribution on Goods and Services remain at 0.1%.
(CBS), which is a federal compe- Between 2029 and 2032, there should be a
tence; and the Tax on Goods and gradual reduction in the ICMS and ISS rates and a
Services (IBS), which is a competence gradual increase in the IBS until the new model is
of the states and municipalities. The fully implemented in 2033.
CBS will replace PIS, COFINS and IPI. Analysts believe that this tax reform, when fully
The IBS will replace the ICMS and implemented, will bring improvements to the Brazil-
the ISS (Municipal Tax on Services). ian economy comparable to the economic stability
With the reform, taxes will no brought about by the Real Plan in 1994. Brazilians
longer be levied at source (place of are hopeful about its benefits, but its implementa-
production) but at destination (place tion will also be complex and challenging, as it
of consumption), a change that aims involves major changes and a whole new system to
to end the so-called fiscal war - the be studied and applied.
granting of tax incentives by munici-
palities and states to attract business
investment. *Julia de Menezes Nogueira is Tax Lawyer at PNST
According to the reform, imported Advogados, PhD in Tax Law from PUC São Paulo.
products will have to pay VAT in the

>> Human Capital Committee
The future of Work: Attracting

and Retaining GEN Z Talent !
By Carol Böttcher*
by finding a common understanding of what “me-
dium” and “long-term” perspectives may entail…
A
In any case, the biggest challenge will be under-
midst relentless technological advancement, the Human standing GEN Z’s needs and adapting to them. To
Resources area is being currently challenged with the succeed leadership may need to become more versatile,
transformative potential of Generation Z. agile and creative when engaging with this generation.
People born between 1995 and 2010, known as GEN Z, As those young professionals want to grow immedi-
represent appr. 21% of the global population and are a ately and continuously, and one is for sure: if feeling
significant portion of the Brazilian workforce. According to stuck in their roles, they will probably quickly look for
recent data from the Brazilian Institute of Geography and Statistics IBGE new jobs and spread their impatient wings anew.
- GEN Z represents appr. 23% of the Brazilian population and occupies Well, considering that a large part of this genera-
around 23 million local jobs encompassing operational, analytical and tion grew up with parents who may have opted to
strategic roles. remain for a lifetime in a secure but unhappy job
Also known as Digital Natives, Centennials and Post-Millennials - this - full of dissatisfaction and without the courage to
generation refers to young people who have grown up surrounded by tech- change (or at least try…) … we may start under-
nological innovations that have revolutionized communication, learning and standing why GEN Z professionals are not willing to
working methods – being the first digital generation of humankind. follow these working models, which are still to be
Having honed their resilience by navigating - and often directly expe- seen in the marketplace.
riencing - the multifaceted challenges of economic downturns, political Therefore it is essential that companies offer a
instability and climate change - those issues influence the core of their vision and purpose embedded in clear values,
perspectives and priorities. guarantee development plans and provide tools
As savvy technological individuals - they use a differentiated digital to maximize performance. Our GEN Z knows
skillset for problem-solving, constantly (and naturally!) adapting their that there is life beyond work! They are equipped
life constructs. Besides this technological affinity, GEN Z stands out for to be productive from anywhere, so the flexibility
solidarity, showing strong empathy for social causes, justice and a sense offered by remote/hybrid working models will be
of equality. This commitment to values and social responsibility is key to retain them.
often reflected in their expectations while seeking to work in organizations, Fostering collaborative environments is impera-
which may positively impact our society and environment. tive, as conventional models favoring isolated “silos”
GEN Z individuals differ from their previous generation (Millennials), by became obsolete. Offering continuous training will
tending to a more realistic perception. They will prefer visual content -like be pivotal as it enhances company performance, but
Instagram and TikTok - while Millennials will lean also boosts employee motivation and dedication.
towards written content like Facebook and Twitter. Redesigning workspace, structures and adopting
They will naturally consider “online opinions” and flexible mindsets that prioritize: well-being, per-
highly appreciate the possibility of work- sonal growth, inclusion and diversity- are crucial
ing where and when they want, aiming to strategies to attract top talent today.
find meaning and purpose in their work. For this generation, achieving a balanced work
In light of this scenario, it is not surprising life dynamic is not only important, but rather a
that the Human Resources area will need to in- sine qua non condition.
novate and implement new strategies to attract Leaders, are you ready to rise to this challenge?
GEN Z -talent - especially when trying
to develop and retain those profes-
*Carol Böttcher is coordinator of
sionals on the medium/long-term…
Swedcham’s Human Capital Committee.
and the challenge already starts
Nordic Light 75
>> ESG Committee
Swedcham’s ESG Committee prepares

Handbook on Responsible Sourcing
By Karin Vecchiatti *
operations becomes an outdated strategy given the

complexity of interrelations between companies and
other stakeholders. After all, internal operations nec-
essarily depend on external products and services
and, ultimately, will provide products and services to
other organizations. It seems important to monitor
how these transactions take place and parameters
such as transparency, traceability, environmental
sustainability and fair labor become quite important.
Aware of these changes, ten Swedish compa-
nies operating in Brazil contributed with cases that
suggest procedures capable of fostering responsible
sourcing in their value chains. Cases are offered by
AAK, ABB, Alfa Laval, Atlas Copco, Autoliv, Elec-
trolux, Epiroc, Quant, Scania and Tetra Pak.
Their contributions are divided into two main
Swedcham’s ESG Committee has been working to share information topics. The first one addresses the structure (or
that meet important current agendas: environmental sustainability, social pillars) needed for implementing a responsible
responsibility and ethics in governance. sourcing program; the second one details measures
Responsible Sourcing is an important topic that addresses this agenda required for the sustainable management of natural
and is detailed in the Committee’s Applied ESG Handbook: A Guide for resources. Articulation, adaptation and investment
Responsible Sourcing to be launched at Swedcham on June 5th, 2024. in these topics are important for developing a re-
The Handbook invites organizations to considerably reduce negative sponsible sourcing program, whether in a company,
impacts and encourage positive and sustainable aspects. Sustainable pro- an industry or among various different industries.
curement, transparency in business relations, supplier training, redesign of Above all, the Handbook emphasizes that the
natural resource extraction and consumption, among other subjects show basis for creating a responsible sourcing program is
that these issues will redefine value chains in the coming years. building close, transparent, fertile and sustainable
Cases are part of Swedish multinational companies and can surely relations with business partners.
inspire other businesses, regardless of size or industry. Applied ESG Handbook: a
guide for responsible sourc-
Shared responsibility and generating value ing can be read and down-
Turning companies’ attention to creating responsible sourcing programs loaded from Swedcham’s
can encourage different players to develop new management metrics that website:
are not limited to financial results, but that also evaluate business success https://www.swedcham.com.
based on stewardship, i.e., parameters of care and attention to various br/publico/esg/Applied-ESG-
stakeholders, nature being one of the main ones. Handbook.pdf
Redesigning production processes through responsible sourcing is
being driven by organizations who want to improve their environmental,
*Karin Vecchiatti is coordinator of
social and governance performance and, therefore, demand improvements
the ESG Committee.
in the companies they do business with. Taking care “solely” of internal
76 JANUARY - JUNE 2024 Nordic Light 76

pagamento
de aluguel. a embarcação
ENQUANTO A
ou veículo
transportador SUA EMPRESA
CRESCE,
(roubo,
tombamento
e médio porte. operando em e colisão).
proximidade
A TOKIO
de água.
de Engenheiros contratos e
especializados. processos
desentulho.
para obras civis. para Placa

Solar:
limpeza e
RESOLVE.
manutenção
de vazamento na extraordinárias preventiva.
colocação de em decorrência
tubulações. de incêndio, raio,
de falhas.
explosão, implosão
e fumaça.
ecológicos. SOLUÇÕES PJ
TOKIO MARINE.
SAIBA COMO A TOKIO CUIDA
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FALE COM SEU CORRETOR.
tokiomarine.com.br Tokio Marine Seguradora /TokioMarineSeguradora tokiomarineseguradora
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Reciclagem inclusa:
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Nordic Light 77
NordicLight The joint-publication of the Swedish-Brazilian and the
Norwegian-Brazilian Chambers of Commerce.
The opinions in this publication are those of Norwegian-Brazilian Chamber of Commerce

authors or persons interviewed and, therefore, Rua Lauro Muller 116, sala 2401, Torre Rio Sul
do not necessarily reflect the views of Swedcham, CEP: 22290-160 – Rio de Janeiro
the NBCC, or the editor. The articles may be Phone: +55 21 3544-0047
published as long as the source is mentioned. Fax: +55 21 3544-0044
The information in this publication results from info@nbcc.com.br
the most careful interviews and evaluations. General Manager: Johnar Olsen
Nevertheless, the use for commercial purposes is
not the publisher’s responsibility. Editors:
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Editorial Council: Josephine Lindberg
Sergio Quiroga do Cunha, Swedcham Chairman, Erik Norinder
Jonas Lindström, Managing Director, youngprofessionals@swedcham.com.br
Peter Johansson, Swedish Consulate General,
Olle Widén, FinanZero. Design / Production:
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Swedish-Brazilian Chamber of Commerce Whatsapp: 11 98531-0553
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CEP: 01426-001 – São Paulo Printing Company:
Phone: +55 11 3066 2550 Mentor Media – Member of Elanders Group
Fax: +55 11 3066 2598 CLIS - Centro Logístico e Industrial de Salto - SP
www.swedcham.com.br SP-073 (Rua Nações Unidas),1800 - CEP: 13329-420
Managing Director: Jonas Lindström Phone: +55 11 3195 3400
Business Swedcham has a Business Center with all the possible infrastructure and equipment to organize
events. Its adjustable rooms are an excellent option for members as well as non-members, who
Center need a place to organize their meetings, courses and happy hours, among other events.
All the environments offer internet access, WI-FI and multimedia equipment. The Swedcham
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Paz no trânsito começa por você.
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Presidente da Transben
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NordicLight

JANUARY - JUNE 2024

A JOINT SWEDCHAM / NBCC PUBLICATION

Nobel Prize Dialogue –

NordicLight NordicLight is a publication of Swedcham and NBCC

Inspiring discussions in Rio and São

4 JANUARY - JUNE 2024

A warm and special thanks to the Nobel International Partners:

Uma nova era para

Os caças Gripen iniciaram suas atividades operacionais

In Brazil for 67 years, Tetra Pak maintains its commitment to

Sweden in the Vanguard of Leadership in Renewable Energy

– Sweden proves that the green transition is not only pos-

Through deep insights, responsible advice and capital, we’re

No matter where you stand in your sustainable journey,

Find out more at sebgroup.com/Brazil

10 JANUARY - JUNE 2024

Jonas Lindström Larissa Sigiliano

Interview with Luiz Edvino Hedlund. Luis Albino Hammarstron. The

How many members does the house have?

5) What are the house’s expansion plans?

16 JANUARY - JUNE 2024

Do you have any previous experiences from Brazil?

20 JANUARY - JUNE 2024

Höganäs - We lead sustainable change

Discover the actions we’re taking

FinnCham Brazil Welcomes Pertti Latikka

ICEYE Provides Geospatial Data to Map Flood Impact

Ana Paula Cordeiro , VP LATAM at ICEYE |

26 JANUARY - JUNE 2024

From left to right: Karin Vecchiatti, Fabio Feldmann,

28 JANUARY - JUNE 2024 Nordic Light 28

30 JANUARY - JUNE 2024

Together with The Carl Silfvén Foundation, Stockholm School

Read more and apply at www.hhs.se/scholarship

32 JANUARY - JUNE 2024

Decarbonization in action – debate ESG

Thank you and farewell (or até logo…) from Josephine!

Skateovation hiring from Career Fair

34 JANUARY - JUNE 2024

A network that takes

36 JANUARY - JUNE 2024

We are the Brazilian member of ALLIURIS International, an association of

Happy Hour and Pizza at

The Leading Credit

Trabalhamos todos os dias para levar aos nossos

Read the 2024 Brazil Business Climate Survey

The complete BCS report for Brazil can

To discuss or learn more about the BCS

Since 1972, we practice law with business

42 JANUARY - JUNE 2024

44 JANUARY - JUNE 2024

46 JANUARY - JUNE 2024

Our course portfolio covers the following

Bridge Simulator: A state-of-the-art simulator replicating real-world

48 JANUARY - JUNE 2024

ergy transition trends, and global policy impacts. Consul

and nine offices including the major economic

50 JANUARY - JUNE 2024

52 JANUARY - JUNE 2024