THE INFLUENCE OF K-POP STARS ON THE AESTHETIC OUTFIT OF

RC-AKIC JUNIOR HIGH SCHOOL STUDENTS

A Research Proposal Presented to

The Faculty of Senior High School Department
RC- Khwarizmi International College Foundation Inc.
Basak Malutlut, Marawi City, Philippines

In Fulfillment of the
Requirements for the Senior High School Curriculum-
Humanities and Social Science

Nasrullah M. Ampuan

Amerah A. Tago

Mohammad Zodais O. Abedin

Javer S. Solaiman

Potrie Nashiema M. Analo

Nov 2024
 Chapter 1

THE PROBLEM AND ITS SCOPE

Rationale

Modern times have seen a rise in K-POP popularity around the globe, particularly in the
Philippines. Even their way of life is more significantly impacted for junior high school student.
Many junior high school student K-POP fans want to imitate the idols they admire in terms of
appearance, diet, beauty routine, speech, social life, and even philosophy on life. Because they
preferred K-POP lifestyle over or own, it also has a significant impact on the junior high school
tastes in music.

The way of life of junior high school students has undergone a significant transformation
because of the influence that K-POP has had. The lives of junior high school students have been
impacted by this modification. However, it costs a lot of money to live up to a level of K-POP
artist. Other K-POP fans shell out a lot of money on buying outfits inspired by K-POP artist.

K-POP has had a significant influence on the life style choices and cultural preferences
of its fans. It has led to changes in values, increased interests and hobbies, and diversified the
public’s aesthetic-pop culture has successfully attracted fans due to factors such as government
support, unique characteristics, and different styles. Additionally K-POP has influence fans
becoming addicted to chasing of idol goods. However, there are also negative effects, such as
some fans becoming addicted to chasing stars and neglecting their real life. K-POP global reach
has allowed it promote its own local culture and build connections with fans worldwide. Overall,
K-POP has had a profound impact on the life style choices and cultural preferences of its fans,
shaping their interests, behaviors, and consumption patterns.
 2

K-POP influences students in various ways. It impacts their lifestyle, including their
fashion choices and purchasing behavior. K-POP fans demonstrate self-control by managing
their idols watching habits, avoiding social media conflict, and making informed decisions about
their K-POP interest. Satisfaction with K-POP courses can influence the national image and
intentional to visit Korea. Chinese student’s reception of K-POP is motivated by factor such as
the charisma of K-POP stars and mental relaxation, which affect the amount and activeness of
reception. The spread of Korean culture including K-POP has attracted the attention of students,
leading to its popularity and trendiness.

K-POP shapes economies through its innovative mix of technologies, high competition,
lower prices, and ways to cope with intellectual property rights issues, contributing to its success
in the global market. K-POP global enterprise re-localizes regional markets across Asia, Europe,
and the America, facilitated by the internet and social media, creating new opportunities for
cultural imperialism and transnationalism. the visual and dance components of K-POP have
attracted fans worldwide, who participate through cover dancing, leading to new careers and
contributing to cultural diplomacy and learning about Korea. The international expansion of K-
POP is a result of strategically planning by entertainment agencies and the rise of social media,
creating opportunities for global appeal. However, K-POP progress abroad is hindered by
nationalistic, which can lead to a cultural hierarchy and potential cultural imperialism.

Statement of the Problem

This study aim to determine the level of K-POP influence to the junior high school students of
RC-AKIC

Specifically, it seeks to find answer to the following question.

1. What are the demographic profiles of the respondents in terms of?

1.1. Age
1.2. Sex
 3

1.3. Year level

1.4. Weekly Allowance

2. What Influence the participants to become a fan of K-POP?

3. What way Influence does the K-POP star changes the outfit of the participants in their clothing
style?

3.1. Trend

3.2. Outdated

4. What changes on their fashion style affect the participants lives specially in their study?

5. In what does K-POP change the participants taste in fashion specifically in clothing style?

Null Hypothesis

Based on the stated research question, the following null hypothesis was formulated:

1. Where is no significant relationship between the respondents profile towards the

influence of K-POP stars on the aesthetic outfit of RC-AKIC JUNIOR HIGH SCHOOL
STUDENTS.
Conceptual Framework 4

Figure1. Shown below is a schematic diagram that shows the independent variables
(influence of K-pop stars) influence the dependent variable (lifestyle and aesthetic outfit on AL-
Khwarizmi international college foundation Inc. junior high school). This involve manipulating
independent variables to observe their impact on dependent variables

Independent Dependent

Influence of k-pop

Respondents stars on the aesthetic

Demographic outfit of RC-AKIC

Profile Junior High school

Figure 1. Research Paradigm

Significance of the Study

Students. A study that will teach them about fashion and help them gain confidence in
their appearance

Parents. This study hopes to develop the awareness of the parents towards the influence
of k-pop stars of their children on how they can affect and impact their lifestyle, including their
fashion choices and purchasing behavior.

Future Researcher. They might use this study as a guide for their future researcher.
Scope and Limitations of the study 5

This research aims to look at the influence of k-pop Senior high school students. Fashion
particularly the clothing choices made by RC-AL Khwarizmi international college foundation
Inc. during the academic year 2022-2023. It looked at how long students had been fans of k-pop,
Why they started and how k-pop affected their sense of style. The study that will be done has

Several restrictions initially, this study will use fifty (50) respondents in a
phenomenological manner, however it was challenging to uncover reliable information since the
participants’ Assertions of experience and description were constrained by their understanding of
subject and how they interpreted prior studies. Furthermore, the processing time for the studies
that were done was constrained due to the information needs, which made it difficult for
researchers to get the required data. Before the research team can compile an explanation or at
least the data required for the study, it should take much longer to do more research.

Definition of Terms

.Korean-pop (K-pop). It is the internationally popular, aesthetic-outfit style-bending,

trendsetting.

K-pop idol. It refers to a type of celebrity working in the field of k-pop in fandom culture
in South Korea, either as a member of a group or as a solo act.

Aesthetic outfit. It a popular trend, especially in styles of dress and ornament or

manners of behavior.

Korean lifestyle. it is what you wear, like sweaters, shirts, pants, dresses and so on.
 Chapter 2

REVIEW OF RELATED LITERATURE AND STUDIES

This chapter present significant information on how k-pop influences students lifestyle,
fashion specifically in clothing style. The purpose of this section is to discuss in detail what
students do in their daily lives as k-pop fans.

Related Literature

This chapter present significant information on how k-pop influences students lifestyle,
fashion specifically in clothing style. The purpose of this section is to discuss in detail what
students do in their daily lives as k-pop fans.

Korean pop, Korean stars, has a significance lifestyle and aesthetic outfit that can
influence to the junior high school students.

Korean Pop (K-pop)

The term “Korean pop” sometimes known as “k-pop” is now well known worldwide. In a
matter of decades, this sector has grown to a value of over a billion dollars. K-pop is renowned
for its innovative use of colors and costumes in music videos, its song and videos compelling
stories, and its artist’s unique luxurious, and eye-catching personalities. (J.M.Rama et al K-pop
2010) artist have a talent for sticking up from the crowd and expressing. Themselves in novel
ways. They also give fashion a whole new meaning because the passion and creativity if their
real-life attire frequently surpass those of western celebrities. Moreover, R.M maniego at al.
(2028) says that k-pop, or Korean popular culture, has a significant impact on Filipinos,
particularly the students.
 7

K-pop artist have a talent for sticking out from the crowd and expressing themselves in novel
ways. They also give fashion a whole new meaning because the passion and creativity and
creativity of their real-life attire frequently surpass those of western celebrities. Moreover R.M
Maniego et al. (2018) says that k-pop, or Korean popular culture, has a significant impact on
Filipinos, particularly the younger generation. Modern Korean culture, which encompasses their
Custom, life style of Korean star and outfit has a significant influence of many students,
particularly in terms of music and fashion trends. The majority of Korean fans learn about the
Korean wave, or Hallyu, by watching Korean dramas, fingerling over their favorite groups, and
engaging with Korean culture through cuisine, fashion, and other experiences.

It is obvious that hallyu had bought great changes to student fashion. It became more
concerned on how they look, and they want to be ‘in trend’. Fashion designers also became more
creative, in designing clothes to much the trend that Korea.

Fashion has started (Korean wave, 2010). Most Filipino youth who are fashion conscious
who lack budget for buying new clothes make use of their creativity skills just to go with the
trend. (Korean culture in the Philippines, 2011). (On the observation of the researcher, wearing
k-pop inspired clothes is compatible to most teenagers. The vivid colors of the clothes suit their
age).

Korean wave

“Hallyu” which is a commonly used term meaning “Korean culture wave’’ was originated
in mid-1999 by Beijing journalists who were surprised at the speed of the fast-growing
popularity of Korean entertainment and culture (Aug13, 2013).

Korean wave (hallyu) here are there spelt (hanryu’or hanliu) used to portray a confounding
assortment of things. Hallyu generally interpret as Korean wave and it is utilized as a part of
connection of various Korean social practices it at first secured region, for example, TV shows
stars and pop tunes. Yet in addition as Korean parliamentary (kimjoengmee 2007) just like the
 8

Wave of the sea the Korean the Korean wave raises and became globally popular and more
influential.

Korean drama and students’ lifestyle relationship

Human states of mind can be impact by different variables including other individuals and
regular media, not just by TV. Subsequently, instead of being influenced by the standard belief
system of full house show, those young people talked about above might be presented to the
possibility of a lovely and simple life by various routes and through various sources. For
example, their observation may be affected by the tall tales that their grandparents disclosed to
them when they were youthful or by the dream books show up as a late which chiefly
concentrate on supernatural occurrences, achievement, prominence and magnificent romantic
tales.

Korean artist and students’ lifestyle relationship

The ubiquity of Korean big names influences students especially on the way of dress and
way of life. The picture Korean pop (k-pop) stars depict straight hair, idiosyncratic garments;
porcelain skin has advanced into the core of our adolescents. The k-pop look has turned into a
model.

Despite what might be expected, the more seasoned secondary school understudies young
and seniors are quiet. A large portion of them convey themselves better and more alright with
their bodies. Be that as it may, for all year levels and ages, the request to be in a state of harmony
with the most recent form and most cutting edge contraptions can influence out students lifestyle
physical appearance and their sentiment peer acknowledgment.
Related Studies 9

The following are related studied concerning about the influence of k-pop stars to the
junior high school students.

Ulzzang Fashion trend

Popular among k-pop fans, you’ll hear the word. Thrown around a lot. Ulzzang means in
English ‘best face’or’good-looking’ momotherose, (2020, June 22) teenager in South Korea

Adhere to the “ulzzang” fashion behavior, which stresses a simple and naturel look.
Among the apperal pieces that fall under this style are oversized t-shirt, tattered jeans, and plain
shoes. Ulzzang apparel pieces frequency comes in black, white, and beige hues because they
produce a refined and subtle appearance. In addition, a lot of South Korean youths get their
fashion ideas from influencers and celebrities that wear ulzzang.

Students’ financial and destination perspective of fans

Students pay money to buy or rent popular fashion wear worn by their idols, According to
the study of S.D. Villares they purchase accessories and clothing worn by their heroes. When
they notice that the style is highly popular and is largely worn by Koreans, they purchase in
merely to be labeled as a fan or one of them. Students spend money not just on k-pop cloths but
also on haircuts.

In this study conducted by lee (2005) entitled “from fandom to Tourism: An Examination
of self-expansion Theory” he attempt to examine the impact of k-pop stars on a destination from
the perspective of fans. He investigated whether fans at different degree of fandom had different
travel attitudes and behaviors with regard to motivation, satisfaction, attachment, and loyalty in
the destination context by applying self-expansion theory. In particular, Korean k-pop stars fans
used as the study example of Korean k-pop culture. Lee (2005) utilized a quantitative method to
provide empirical support for the impact of fandom on tourism. Result of lee study revealed a
new character of fans, a high level of self-expansion. According to lee (2005), fans self-
expansion was significant in influencing their fandom and travel motivation. According to lee
(2005), fans self- expansion was significant in influencing their fandom and travel motivation.
 10

As a result a high degree of fandom had a significant effect on travel satisfaction and destination
loyalty. Lee’s study is among the first studies to investigate the impact of fandom on tourism,
providing new insights in understanding the niche segment from the k-pop culture fans
perspective. Lee’s examination of self-expansion theory of fandom and tourism has helped to
bridge the link between a fan and a destination, extending the literature on destination studies,
and suggesting meaningful implications for destination marketers. Lee’s study has bearing to the
current study because it described the fifth stage of k-pop fandom ‘pilgrimage to Seoul.’
 Chapter 3

RESEARCH METHODOLOGY

This chapter will give information on the research methods used in the study.it gives
information regarding the study’s participants, including who they are, how will be sampled, and
criteria needed for inclusion. The study’s purpose and the variables that led to the design’s
selection are discussed by the researcher. The procedures that will be used to carry out this study
are also included, along with a description of the instrument that will be used for data collection.
The methods that will be used to analyze the data that will be collected are also covered by the
researcher.

Research Methodology

The research used a quantitative research methodology for this study.in contrast to
quantitative research, which collects numerical data points and may intervene or introduce
treatments, quantitative research explores and offers deeper insights into real-world issues.
Qualitative research aids in the development of hypotheses and helps further explore and
comprehend qualitative data.

In order to study social and cultural phenomena, quantitative research methods were
developed in the social sciences qualitative data sources includes interviews documents and text,
as well as the researchers and perceptions.

Research Design

This study attempts to identify the influence of k-pop student’s lifestyle and aesthetic
outfit fashion, to know if k-pop affects the students positively or negatively. The construct of the
research study is that of a phenomenological qualitative design.
 12

A quantitative research strategy called “phenomenological research” aims to comprehend

and characterize a phenomenon’s fundamental elements. The methodology examines human
experience in daily life while putting aside the researcher’s prior notions about the phenomenon.
Delve. Ho, L., AND Limpaecher, A. (2022).

The premise behind the phenomenological research design is that individuals employ a
common structure or essence to interpret their experience. For the purpose of explaining the
essence of the event under inquiry, they interpret the participants’ emotions. Perception and
beliefs. Any assumptions the researcher may have about the experience or phenomenon must be
bracketed in phenomenological research design Delve Ho, L., AND imnaecher A. (2020) this
study will conduct in At RC-AL-KHWARIZMI INTERNATIONAL COLLEGE
FOUNDATION INC. At Sarimanok, Marawi city, the study main aim is to determine the
influence of k-pop in junior high school students in RC-AL Khwarizmi international college
foundation Inc.

Research Locale

This study will conduct at RC-AL KHWARIZMI INTERNATIONAL COLLEGE

FOUNDATION INC. Marawi city, Lanao Del sur.
Figure 2. Map of RC-ALWARIZMI INTERNATIONAL COLLEGE FOUNDATION INC.
Sampling and Sampling Procedure 13

The research a snowball sampling technique for the study, since there are only few
students who are fans of k-pop, thus the researchers decided to employ the sampling technique
that is most likely to obtain accurate outcomes.

A non-probability sampling technique called snowball sampling technique entails the

recruitment of new units by existing units to make up the sample. Research about people with
particular characteristics who would be identifying otherwise can benefit from snowball
sampling Nikolopoulou, K. (2022). Some of the participant will be ask if they have a friend that
they will refer to the researcher to interview.

Snowball sampling, sometimes referred to as chain sampling or network sampling, starts

with one or more study participants. Following that, it proceeds based on recommendations from
those participants. This procedure is repeated until the desired sample is obtained or a saturation
point is research Nikolopoulou, K.(2022).

Data Gathering Procedure

To request permission to conduct a study at RC AL-KHWARIZMI INTERNAIONAL

COLLEGE FOUNDATION INC. The research will submit a letter of approval to the school’s
principal. After the approval of the letter the data for this study will be collected through semi-
structured interviews. The interviews necessary data to address the issues identified in this study.

Research Instrument

Research instrument is the tool that is answer the research questions that states in the
previous chapter. The research intention is to gather the information from as much various
sources. Data can be obtained from primary and secondary data, primary data refers to obtained
first-hand by the researchers on the variables of interest for specific purpose of the study and
secondary data refer to information gathered from sources that already exist (Sekara, Bougie,
 14

2010). in ordered to fulfill the validity of this research, the researchers use both primary and
secondary data.

Statistical Tools

The researchers used Descriptive statistics to describe and summarize the data regarding
the influence of K-pop stars to the junior high school students of RC-ALkwarizmi International
College foundation Inc.

1. Descriptive Statistics

1.1. Korean Pop (K-pop). Is a global cultural phenomenon that has taken over the global
entertainment our country’s traditional cultural values also seem to be marginalized by the
popularity of K-pop ranging from changes in traditional clothing styles, language and customs
that seem to be replaced by the beauty and style standards set by K-pop idols.

1.2. Parents. Are literate in local culture and make that culture into life behavior, the
children at home will follow. But it is not wrong to learn about other cultures.

1.3. Respondents. Were selected by using a purposive technique, namely setting a sample
with various considerations. These studies choose teachers as respondents. The results showed
the spread of K-pop culture through social media such as Facebook and Instagram and the world
of digitalization such as Tiktok.

1.4. Another study showed that the K-pop world influenced the lifestyle on RC-AKIC
Junior high school students indicating a significant impact on their daily lives.